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Comprova Full Report An Evaluation of the Impact of a Collaborative Journalism Project on Brazilian Journalists and Audiences By: Claire Wardle Angela Pimenta, Guilherme Conter, Nic Dias, Pedro Burgos Powered by: COMPROVA JUN/19 Confirming the findings from the evaluation Introduction of the CrossCheck France project, this Comprova was an ambitious, collaborative journalism Comprova was inspired by the CrossCheck evaluation of Comprova demonstrates project that focused on verifying or debunking methodology, devised by First Draft’s Managing questionable stories published on social media and Director, Jenni Sargent, and first tested in the lead up that the CrossCheck model does work: it within messaging apps during the 12 weeks leading up to the 2017 French presidential election. CrossCheck to the Brazilian 2018 presidential election. Facilitated France brought together 37 organizations (33 of them has significant impact on the journalists and supported by First Draft, the project involved 24 of local and national newsrooms) between the end of Brazil’s largest newsrooms and included 59 journalists February until early May 2017, to collectively debunk who participate – and by extension their and editors, aided by an additional three First Draft misinformation relating to the election and to publicly staff members. share responsibility for the accuracy and transparency newsrooms – and likewise has a clear, of the resulting reports. Designed to provide a trusted source of information for positive impact on readers and audiences. Brazilian voters, Comprova’s ambition was to prevent the To ‘CrossCheck’ a report means reviewing and duplication of newsrooms verifying the same content, approving the verification steps taken by another to consolidate the verification effort, and to ensure that newsroom, adding the logo of your organization quality information was amplified via the large audiences alongside other contributing partners, and then that already engaged with the 24 news brands. amplifying the report to existing audiences. By Claire Wardle, Director, First Draft COMPROVA WORKFLOW DIAGRAM Tip received on WhatsApp? Content Reply followed already by a link to the Evaluation by verified verification report Coalition Message the team of members received via interns republish on their platforms WhatsApp via Reporter Approved. Zen Desk creates Editor Editor adds As soon as post on the submits the Editor creates the logo of its there are 3 Social media Team works platform, content to the a Google organization logos the team of on the inserts verification Doc for the editor can Comprova Content still verification images, and Editor sends group to verification publish the publishes not verified identifies tags an alert to Monitoring in It has identify the Editor Coalition verification the members CrowdTangle, potential interested assigns representatives Not Spike and parties journalists evaluate the approved Tweet Deck verification Evaluation by the editors The approved Monitoring of for potential text is copied to Comprova's virality the platform WhatsApp It doesn’t It is archived profiles on Reporter edits Editor have social networks the final text reevaluates potential share to post the text If there are any If there are no Coalition member changes, the changes, the suggestion sent text returns to editor doesn’t to the WhatsApp the Docs for sign off with group editing their logo • 4 5 • COMPROVA JUN/19 COMPROVA Social Media WhatsApp 2,711,578 Total engagements on social media related to Comprova content 350,567 Total number of interactions between the audience and Comprova BY NUMBERS journalists on WhatsApp 1,358,422 Total engagement with content on the Comprova Facebook Page 754,562 Total engagement with all Comprova-related stories on the partners’ 78, 462 Number of files containing tips and supporting evidence submitted via Facebook and Twitter pages the public Comprova WhatsApp number 598,594 Total engagement on Facebook and Twitter when partner newsrooms 48,488 images posted Comprova reports on their social accounts Stories 24,345 video files Number of Comprova’s Facebook Page followers 135,000 audio files Number of original articles 4,831 1,750 18,000 Number of Twitter followers for @comprova published by Comprova Number of new tips sent in from the public (doesn’t include follow up Number of Instagram followers on @projetocomprova 67,870 partners based on reporting by 3,413 responses) the Comprova project Number of Facebook and Twitter posts that mentioned Comprova 573 108,443 Number of WhatsApp messages sent from the Comprova team to Number of Comprova YouTube channel subscribers individual members of the audience 146 Number of Comprova 466 reports published on 6 Number of Twitter Moments designed to teach verification techniques 18,154 Number of messages shared by Comprova journalists in their private projetocomprova.com.br to audiences WhatsApp group COMPROVA TIMELINE Nov 13 2017 Feb 2 2018 March 12 2018 May 27-29 2018 June 27 2018 June 28 2018 August 5 2018 August 16 2018 September 10 2018 September 27 2018 October 3 2018 October 28 2018 FIRST MEETING 1st WORKSHOP 2nd WORKSHOP BOOTCAMP ABRAJI PARTNERS LAUNCH 1st DEBUNK 10th DEBUNK BOLSONARO EROTIC BABY 100th DEBUNK 146th DEBUNK • First Draft Purpose: Established: Established: TRAINING 24 partners • Parties will receive • European Union ATTACKER DEBUNK BOTTLES DEBUNK • George Soros • Video in which presentation • Decide collectively • Scope (verification • Connections and a Content: AFP Brasil, Band TV, BRL $1.7 billion from did not ask for • Photo in which • “Erotic bottle” were did not finance Malafaia criticizes (CrossCheck legacy what a collaborative and presidential trusting relationship • Monitoring Rádio Bandeirantes, the Electoral Fund retaliation to Brazil Bolsonaro aggressor not distributed in movement #nothim Bolsonaro is from and incentives project to monitor election, among partners techniques Band News, Correio for campaigns for Lula's arrest appears next to Lula day care centers against Bolsonaro 2017 for newsrooms to and debunk crosscheck) • Creation of a (CrowdTangle, do Povo, O Estado is a montage by PT collaborate) disinformation in • Abraji as operational deliberative council NewsWhip, and de S. Paulo, Exame, • Skepticism Brazil might look like partner Consolidated: TweetDeck) Folha de S.Paulo, (competition and • No decisions about • Grants for • Guidelines • Verification test Futura, Gaúcha ZH, unwillingness to formally signing up participant • Principles for • Q&A on the coalition Gazeta Online, Gazeta collaborate) took place at the newsrooms monitoring Established: do Povo, Jornal do • Eight newsrooms meeting, but it gave • Pro bono legal techniques • Comprova five Commercio, Metro attended; two participants enough counseling • Workflow processes guiding principles: Brasil, Nexo Jornal, signalled interest information to take • Comprova as the • How to publish accuracy, fairness Nova Escola, NSC in participating back to newsrooms project name debunks and impartiality, Comunicação, O Povo, in collaborative Content: • Signed-in members: independence, Poder 360, Rádio Band project to fight UOL, Jornal do Mapped: News, revista piauí, • First Draft • Potential policy transparency, and misinformation in Commercio) SBT, UOL and Veja presentation and cultural issues ethical responsibility Brazil (CrossCheck legacy to be explored by • Monitoring workflow and incentives for bad actors during responsibilities newsrooms) the presidential • Advisory board • Fact checking campaign guidelines (official sources) • Weekly coalition and verification Tools lessons: calls (Zoom) • Social media and (unofficial sources) • Slack as the verification tools • Brazilian political, coalition team • CrossCheck case media, and messaging tool studies disinformation • WhatsApp public outlook Meetings: line strategy • Platform • Pros and cons of a Attendance: representatives collaborative project • Coalition partners, (Google, Facebook) • Design sprint including verifiers, and WhatsApp (project modeling) editors, and Attendance: managers who did • Coalition partners, not attend previous including verifiers, Comprova-related editors events • 6 7 • Executive Summary By Claire Wardle, Director, First Draft Comprova was an ambitious, collaborative journalism project that focused on verifying or debunking questionable stories published on social media and within messaging apps during the 12 weeks leading up to the Brazilian 2018 presidential election. Facilitated and supported by First Draft, the project involved 24 of Brazil’s largest newsrooms and included 59 journalists and editors, aided by an additional three First Draft staff members. Designed to provide a trusted source of information for Brazilian voters, Comprova’s ambition was to prevent the duplication of newsrooms verifying the same content, to consolidate the verification effort, and to ensure that quality information was amplified via the large audiences that already engage with the 24 news brands. Comprova was inspired by the CrossCheck methodology, devised by First Draft’s Managing Director, Jenni Sargent, and first tested in the lead up to the 2017 French presidential election. CrossCheck France brought together 37 organizations (33 of them local and national newsrooms) between the end of February until early May 2017, to collectively debunk misinformation relating to the election and to publicly share responsibility for the accuracy and transparency of the resulting reports. To ‘CrossCheck’ a report means reviewing and approving the
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