EST 1895 MOTORCYCLE JUNE 2017

The EssentialTRADER Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net

RIDE TO WORK How to get involved

APICO FACTORY RACING Renewed drive with traditional values COMMUTERS ARE GO Selection of Euro 4 compliant bikes ROCK OIL A £million investment

KAPPA Update on the Italian brand’s range of products

The latest.... ■ NEWS ■ PRODUCTS ■ BUSINESS ■ OPINIONS +PLUS TRADE MART THE DIRECTORY

EXTRA PAGES.indd 1 06/06/2017 11:46 EXTRA PAGES.indd 2 06/06/2017 11:46 JUNE 2017 FOLLOW US facebook.com/ Motorcycle.Trader.UK FOLLOW US twitter.com/ MCTraderUK CONTENTS REDCAT MARKETING LTD Newhaven, East Sussex BN9 0EF Tel: 01273 616040 COLUMNS www.motorcycletrader.net 18 ON CHINA PUBLISHING EDITOR: The motorcycle culture of Chongqing Jenni Foulkes 29 ASSOCIATION VOICE [email protected] Benefits of security tracking and marking SUBEDITOR: Kappa p10 David Bradford 66 END USER Williams takes a look a motorcycle ON-LINE EDITOR: sales trends Andy Foulkes FEATURES [email protected] 10 BRAND UPDATE: KAPPA BUSINESS Growth and diversification for the DESIGN: Italian marque 12 BUSINESS NEWS Callum Tomsett 14 FEATURE: ROCK OIL 38 TRADE MART Trader visits the impressive new Find your supplier here ADVERTISING: Rock Oil HQ Rod Sopp 40 BUSINESS JOURNAL [email protected] 24 FEATURE: NEW COMMUTERS The law on advertising goods and Selection of new Euro-4 compliant services; 10 employment myths CONTRIBUTORS: commuter bikes dispelled Adam Bernstein 30 COMPANY PROFILE: 43 TRADER DIRECTORY David Bradford APICO FACTORY RACING A-Z of company contact details – John Dickinson The new era importers, distributors, product and Dave McMullan service suppliers Stevie Muir 34 INDUSTRY CAMPAIGN: RIDE TO WORK Mark Williams Ideas on how the trade can get involved PRINTED BY: ADVERTISERS Newman Thomson Ltd, 36 SHOWS & EVENTS Burgess Hill Show and events previews and reviews INDEX While every effort is made to ensure AJS MOTORCYCLES 23 that the information contained herein BIKESURE 9 is correct, the publisher is unable to REGULARS FERIDAX/LUCAS OIL BACK COVER accept any claims or responsibility for NEO DISTRIBUTION 4 any incorrect information that may 5 NEWS appear for whatever reason. All rights ORO2U 21 reserved. No part of this publication 19 NEW PRODUCTS R&G 7 may be reproduced or transmitted in RACEFX/BELL COVER any form or by any means, electronic 39 EVENTS CALENDAR RIP N ROLL 5 or mechanical, including photocopy, ROCK OIL 9 recording or any information storage 65 TRADER DAILY NEWS and retrieval system, without The latest news delivered to your inbox RS EQUIPMENT 13 permission in writing from the VE 2 publisher. © Redcat Marketing Limited. 67 REGISTRATION STATISTICS WMD 7 April 2017

www.motorcycletrader.net • June 2017 03

p003004_contents.indd 3 04/06/2017 16:29 KAPPA HELMETS NOW AVAILABLE IN THE UK

KV27 DENVER KV30 ENDURO Full Face | Double Visor | 6 Colours Full Face | Double Visor | 6 Colours RRP From £74.99 RRP From £99.99

KV25 NEVADA KV20 RIO Modular | Double Visor | 3 Colours Open Face | 2 Colours RRP From £99.99 RRP £44.99

Distributed exclusively in the UK by Neo Distribution

01778 349333 | [email protected]

Neo Distribution is the trading style of Putoline Distribution Ltd

p003004_contents.indd 4 04/06/2017 16:29 NEWS: More news at www.motorcycletrader.net –­­ Updated every day

NEW BICKERS CATALOGUE LATEST TRADE & Bickers has launched a new 552-page catalogue, available by order now. The brands inside include Motorex, Maxxis, INDUSTRY NEWS Feredo, DID and CZ Chains, as well as Champion, Forsa and GS Yuasa. The catalogue provides full product specifications, pricing, margin potential and dealer promotions. You can Honda UK announces order your copy from the Bickers website at www. bickersplc.com or by calling the new appointment 01394 604040. Neil Fletcher takes over as Head of Motorcycles CAMBRIAN ADDS Fletcher worked at Honda for forward to working with the SPORTEC M3 15 years in a variety of sales, Honda dealer network and our Cambrian Tyres has announced marketing and training roles sales & race teams, to consolidate the reintroduction of the before leaving in 2012 to set up his Honda’s leading position in the UK Sportec M3 sports tyre in a UK own business. Nick Campolucci market.” exclusive deal with Metzeler, will leave the business during Dave Hodgetts, Honda UK in the following sizes: 130/70 the summer to take up a new managing director, added: “Nick ZR16, 120/70 ZR17, 160/60 role with McLaren Automotive. has done a fantastic job in leading ZR17, 180/55 ZR17, 190/50 Commenting on his new position our motorcycle business over the ZR17. Stocks are limited Fletcher said; “I very much look last four years and we all wish him and have now arrived at the well in this fresh challenge. Neil Cambrian warehouse. There is joins an experienced and trusted no minimum order requirement, motorcycle team, which has done a and tyres can be purchased as fantastic job in becoming the clear singles. Call Cambrian sales market leader in the UK. One in team on 01970 624004 or email five new bikes sold in the UK is a [email protected]. Honda and our dealer network is in good shape. I’m confident Neil will ensure we continue to work FERIDAX closely with our dealer partners in further strengthening Honda’s PARTS-FINDER two-wheel business in the UK.” Feridax has launched a new parts-finder feature online at dealer.feridax.com. It can be “ONE IN FIVE NEW used to search by application for chains, sprockets, brakes BIKES SOLD IN THE UK and thousands of other Feridax IS A HONDA AND OUR products. Further help is available from the Feridax sales team by DEALER NETWORK IS IN phone, email or Live Chat. Neil Fletcher GOOD SHAPE”

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www.motorcycletrader.net • June 2017 05

p005008_news_dB.indd 5 02/06/2017 20:45 NEWS: More at www.motorcycletrader.net ­­– Updated every day Tony Campbell named as new MCIA CEO Piaggio boss to take over from Steve Kenward in September Tony Campbell

The MCIA has announced that retail perspective and has an at a Transport Select Committee Tony Campbell is to become unparalleled understanding of the hearing and stole the show, in its chief executive officer from Association’s structure and focus. putting forward the case for September 2017. This was exemplified recently motorcycling for UK plc.” A spokesperson for the MCIA when he represented the industry Campbell is currently MD of board said: “Tony Campbell is an Piaggio, a position he has held excellent choice to lead the MCIA… for nearly 13 years. Surprisingly, [He] has extensive commercial “CAMPBELL WILL JOIN the MCIA announcement made experience in our industry, MCIA FROM PIAGGIO” no reference to departing chief both from a manufacturing and executive Steve Kenward. KTM launches two-stroke off-roaders Austrian manufacturer introduces ‘game-changer’ enduro models

KTM has created the world’s first KTM claims that the patented The models feature a new serial production fuel-injected EFI system, with two injectors cylinder, air filter box, oil two-stroke off-road motorcycle. into the transfer ports of the pump and fuel tank for the fuel The KTM 250 EXC TPI and KTM cylinder, provides smoother injection application, a new high- 300 EXC TPI machines (EU performance and improved fuel tech chromoly steel frame that models) are fitted with a newly consumption, eliminating the has been adapted to home the oil developed TPI fuel-injection need to pre-mix fuel or change filler cap and hose to the oil tank system. the jetting for the conditions. within the frame tube, plus brand new graphic. Joachim Sauer from KTM said: “It is a very proud moment for us to unveil the world’s first serial electronic fuel injection two-stroke off-road competition bikes. We at KTM are committed to developing revolutionary technology, and with [these] models we feel the game has once again been changed.” More information about the EXC TPI Enduro machines can be found at www.ktm.com. The first units will arrive in European authorised KTM dealers at the beginning of June.

06 June 2017 • www.motorcycletrader.net

p005008_news_dB.indd 6 02/06/2017 20:45 CRASH PROTECTION - ACCESSORIES - COTTON REELS - RADIATOR GUARDS - TAIL TIDIES - ENGINE COVERS YAMAHA YZF-R6 NEW RANGE OF r&g PRODUCTS AVAILABLE NOW

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www.motorcycletrader.net • June 2017 07

p005008_news_dB.indd 7 02/06/2017 20:45 NEWS: More at www.motorcycletrader.net ­­– Updated every day Exhibit for free at BikeSafe show Gratis stand space up for grabs at Northants expo

Traders are invited to exhibit for Riders will be able to have their free at the National BikeSafe Show, road riding assessed by a police which takes place at Rockingham, advanced motorcyclist, followed by Dave Watson hands over the Northamptonshire, on Saturday 15-minute track experience under business of Race Spec to Daniel Bull 19th August. The event is the watchful eye of the California supported by Northamptonshire Superbike School. Last year’s show Highways as part of its ‘Motorcycle attracted over 4,000 visitors. Northants’ initiative, and also by Interested exhibitors should the MCIA. email Ian Marriott: Ian.Marriott@ Race Spec The 2017 show will feature avonandsomerset.pnn.police.uk. trade stands, displays, a stunt Further information is available at show and family attractions. www.bikesafe.co.uk. changes hands Mail-order giant passes Rock backs World into new ownership Trials Champs David and Joanne Watson have sold the Race Spec Lubricants firm to support top-level off-road series brand to Daniel Bull of M-cal performance technology. The Rock Oil has announced a partnership with Sport7, the official promoter Watsons set up Race Spec in of the FIM Trial World Championship. As the official lubricants partner 1991, primarily as a suspension to the series, Rock will be promoting by means of branding, hospitality tuning company; it eventually and marketing rights. became the UK’s largest mail- Greg Hewitt, managing director of Rock Oil, said: “The decision to order business of its kind. become a partner was an easy one to make. We have an established David Watson, who will relationship with Sport7’s Jake Miller through our agreement with remain an ambassador for Dougie Lampkin and the team have consistently delivered and go the Race Spec, said: “Selling the extra mile to add further value to the relationship. I am delighted for the Race Spec brand was not an Rock Oil brand to be involved with the series in 2017.” easy decision as it has been For more information, visit: www.rockoil.co.uk. part of our lives for a very long time… Times move on and more recently I’ve wanted to spend more time sat behind the handlebars of my bikes and less time behind the office desk.” Bull added: “I am honoured to have been given the opportunity to continue to take the company forward and to build on what David and Joanne have created over the years. While we have lots of new ideas, generally not much will change in the way the company will operate.” Race Spec’s new contact details are 01993 778403 and FIM Trial World Championship [email protected]. www.racespec.co.uk.

08 June 2017 • www.motorcycletrader.net

p005008_news_dB.indd 8 02/06/2017 20:45 www.rockoil.com High Performance Motorcycle Lubrication For details on our range of motorcycle products T: 01925 636191 E: [email protected] rockoil.lubricants rockoilnews

Made in the UK

www.motorcycletrader.net • June 2017 09

p005008_news_dB.indd 9 02/06/2017 20:45 BRAND UPDATE: Kappa A CASE FOR QUALITY When Neo Distribution added Italian marque Kappa to its portfolio, it was an unknown quantity to the Lincolnshire-based distributor. Now, just over two years later, the brand has a firm footing in the UK and the range is fast expanding

erhaps better known for too,” explained managing director compromise on that. We can supply putting Putoline lubricants John Hayden. functional and stylish accessories P well and truly on the map Craig Millar is the man charged for scooters and motorcycles at a – the distributor is its largest with looking after the day-to- price point that fits most budgets. customer in the world – Neo day running of the Kappa side of “The traditional range consists Distribution identified a gap in the the business and its expansion of hard and soft luggage systems, market that it felt would be fulfilled programme. “Even though the top cases, carriers, waterproof by the introduction of Kappa. “We product line-up continues to grow luggage, screens, crash bars, were on the lookout for niche- and evolve, and incorporate the iPhone and Sat Nav holders and market good-quality European flair and design the Italians are bike covers, but we have recently products and Kappa ticked the famed for, the quality is always added an exciting range of helmets boxes. It went large pretty quickly superb and the manufacturer won’t into the collection.

10 June 2017 • www.motorcycletrader.net

P010011_Kappa.indd 10 02/06/2017 22:07 “New items for 2017 include Monokey Side Cases the K-Venture Total Black range; (KVE37BPACK2) the fantastically designed KV27 Pair of 37 litre, 1.5mm thick Denver helmet; the K56 Monokey aluminium side cases with polymer top case; the K400 Monolock top edges and profiled aluminium case; and additions to the soft internal reinforcements. luggage range in the form of the RRP £544.95 RA308R Tanklock bag and the Café Racer range. New range of top cases for road K-Venture top case - KVE42B “Unlike our Putoline brand, tourers and maxi scooters; Kappa doesn’t benefit from race Monokey Top Case (K56N/K56NT) sponsorship, relying instead on its With a 55/56 litre capacity, the K56 build and design merits and word is the largest top case in the range of mouth – and that seems to be and can hold two full-face helmets. working!” Available in two models; K56N – To find out more about Kappa black embossed with red reflectors, and stocking opportunities, call K56NT – black embossed with 01778 349333 or email info@ clear reflectors. neodistribution.co.uk RRP: £239.95 K-Venture side cases - KVE37BPACK2 KAPPA - NEW-FOR-2017 Black Monolock Top Case (K400N/ K400NT) frame - specific fitting kit required. DENVER KV27 40 litre capacity and can carry one RRP: £99.96 Full-face motorcycle helmet with modular helmet. Top-shell with double visor and available in six carbon texture, central plaque Saddle Bag (CR602) colours. in a matt titanium colour. Plate 20 litre capacity, padded shoulder Sizes: 54 XS – 63 XXL and universal fitting kit included. strap, carrying handle, internal Mono colours: Matt Black & White Available in two models; K400N lining with sealed seams, saddle Multi colours: White/Green/Red, – Black embossed top case with bag attached with elastic straps. White/Blue/Red, Black/Neon red reflectors, K400NT – Black RRP: £104.95 ■ Yellow, Black/Red embossed top case with smoked RRP: £74.99 (mono), £79.99 reflectors. (multi) RRP: £105.95

RA308R Expandable 14/18 litre tank bag Monokey top case - K56NT with tank lock system. Features; transparent map holder, removable smartphone holder that attaches to the lid, polypropylene internal reinforcement, shoulder strap for transportation, front handle, safety straps for securing to the Denver KV27 handlebar, elasticated section at the rear, fluorescent orange rain Expandable tank bag - RA308R K-VENTURE TOTAL BLACK cover with transparent top section. Sturdy and aggressive-looking RRP: £99.96 addition to the K-Venture range, the ‘total black’ offers riders a CAFÉ RACER RANGE different style for their bike with Tank Bag (CR600) the same robust aluminium and 18 litre capacity, smartphone techno-polymer edges as the holder, shoulder strap, front original K-Venture. handle, internal lining with K400N Cafe Racer side bag - CR600 sealed seams, mounting kit - four Monokey Top Case (KVE58B/42B) magnets. Available in 58 and 42 litre RRP: £114.96 capacities, both are manufactured from 1.5mm thick aluminium Side Bag (CR601) with polymer edges and 23 litre capacity, padded shoulder profiled aluminium internal strap, carrying handle, internal reinforcements. lining with sealed seams, quick RRP: £339.96 (58L), £284.95 (42L) attach/release system for the TMT Cafe Racer saddlebag - CR602

www.motorcycletrader.net • June 2017 11

P010011_Kappa.indd 11 02/06/2017 22:07 NEWS: More at www.motorcycletrader.net ­­– Updated every day BUSINESS & FINANCE NEWS

On-line learning tools for the self- employed HMRC is offering various forms of help and support to those running their own businesses. There are videos on YouTube that cover Self-Assessment, employment status, and research and development. There are also e-learning tools and free online guides that cover setting up and running a business and what counts as self-employed business expenses. On-line learning HMRC is also offering a series of webinars on a wide range of topics where questions can be asked during paperless. Based on the information exemptions which found the bin. The the presentation. They’re aimed at they report, taxpayers will get an message is for taxpayers to seek advice sole traders and business partnerships estimated tax calculation. as the lost clauses covered pensions, and are not suitable for directors of As soon as the new service has property and trading allowances, limited companies. Viewers will need been tested with the first group of cash basis for individual landlords, to register and log in at least 5 minutes businesses and agents, others will be shareholdings exemptions, and IR35 before a live webinar is due to start. able to join the pilot. These taxpayers in the public sector. will be able to report their income and expenses for the quarter they join as well as any previous quarters. HMRC launches HMRC will publish a list of Quarterly tax delay software suppliers who’ve developed new way to compatible software and registered The Federation of Small Business with them later in the year. (FSB) has welcomed the decision to report income and Some of this software is free delay plans for quarterly tax reporting as a victory for small firms. The plans expenses online were axed from the Finance Bill which was rushed through Parliament Despite the Making Tax Digital Finance Act slashed before the election. FSB has been provisions being dropped from the campaigning hard against the changes Finance Act, HMRC has launched A slim Finance Act 2017 was passed on which would disproportionately hit a Making Tax Digital for Business the 27th of April, after shedding some small firms with extra costs. (MTDfB) pilot. 600 pages of tax proposals, some of In the pilot, HMRC will be inviting which were due to take effect at the some taxpayers, both businesses and beginning of April. their agents, to sign up for a new way In essence, what was the largest End of roaming: of reporting income and expenses Finance Bill in UK history was cut online. At different stages of the pilot from 762 pages to 148 pages so that final hurdle cleared customers will help HMRC develop the opposition parties would agree and improve the new service by to it being passed in the wash-up The abolition of retail roaming using accounting software to record before Parliament dissolved. While surcharges, now scheduled for the 15th their business income and expenses; this strategy worked, as the Bill of June 2017, will enable consumers sending summary reports of their received Royal Assent and became to call text and use mobile data while income and expenses direct from their the Finance Act 2017, it has left many travelling in another EU country, for digital records quarterly or more often taxpayers and advisers confused as the same cost as at home. http://bit. if they choose; and by signing up to go to what happens to the tax reliefs and ly/2p4GOSS ■

12 May 2017 • www.motorcycletrader.net

p012013_bus news ad.indd 12 02/06/2017 21:39 P051_KSR.indd 50 25/03/2015 20:01 p012013_bus news ad.indd 13 02/06/2017 21:39 P051_KSR.indd 50 25/03/2015 20:01 FEATURE: Rock Oil

The impressive new Rock Oil office and lab facility in Warrington ROCK ON A ROLL Rock Oil is that rare thing: a British manufacturing success story. It is not merely growing but investing heavily: the company has just moved into high-tech new premises. John Dickinson went for a look around

ock Oil, the high-profile and laboratory, with the state-of- customers, says Greg Hewitt, British lubricants the-art lab containing an array of Rock Oil MD — son of former MD manufacturer based hi-tech analysis equipment. Staff Charles Hewitt. Hewitt Jnr showed in Warrington, began moving into their new offices us around the site along with Lancashire, has invested and labs in early May, and were marketing manager Russell Bower, R“several million pounds” in its still settling in when Trader paid who has been with the company for manufacturing site. The centre- a visit. 14 years. piece of the expansion is the plush The new building isn’t a mere Hewitt said: “Quite simply, after new glass-fronted combined office showpiece glass palace to impress years of growth, we were running

14 June 2017 • www.motorcycletrader.net

P014017_Rock_dB.indd 14 04/06/2017 21:08 The view in the new reception area Mighty mixing tanks

out of space, storage space really. Our old office was adequate but “WE’VE VASTLY INCREASED STORAGE WITH A frankly past its best. It was situated 15,000SQFT WAREHOUSE ON A TWO-ACRE SITE” alongside our production and storage unit, so we decided that the best solution all round was to build a brand new office and lab building, giving roadside frontage. RACING: THE ULTIMATE PROVING GROUND “This allowed us to develop the old office site to vastly increase our Rock Oil supports bike racing at all levels, Dougie Lampkin for four years; former storage facility. We are looking at on and off road — involvement that it world enduro champ Paul Edmondson for an extra 15,000sqft warehouse.” claims is an integral part of proving the five years, with his Fast Eddy series, and And this is just the beginning, he quality of its products his world champion son Jack.” revealed. Motorcycle sport has always featured Speedway is another arena where the “The new office is stage one of a high on the Rock Oil agenda, the company Rock Oil flag flies high through two-time multi-phase programme designed offering support from grassroots world champion, Britain’s Tai Woffinden to maximise the operation on right through to world championship and riders of the calibre of Slovenia Matti our site. We predict that in five or competition. Zagar. six years we will have taken the “Motorcycle engines, with their “Three-time world speedway site, which spans more than two high revs and bhp, are an extreme champion Jason Crump is now the Rock acres, as far as we can and by then engineering environment, and if you can Oil importer to Australia,” adds Hewitt. we may well be looking to create produce an oil to not only protect highly “We are a series sponsor of BSB, which I something new.” stressed components but to also enhance wholeheartedly believe is one of the top performance, then you can produce series in the world — and our contract Investment in the future lubricants to cope with anything. has just been extended to 2019, which The impressive new building is “We have always been proud to shows both commitment and respect on certainly a huge statement of intent support the sport and have been both sides. and shows the management’s involved with many of our riders and “Our most recent tie-up is with the level of commitment to the future. teams for many years. We have had a 2017 FIM Trial World Championship, which The lab alone is an ultra-modern long-standing and successful relationship is being promoted by British firm Sport7. facility that not only allows tight with Kawasaki’s Team Green for several But it isn’t all about the top end of the quality control of the product — decades, back to 1984. sport. We support the grassroots as well, every batch is tested — it allows “We’ve supported Dave Thorpe from not only with direct support but through highly accurate analysis of used his Team Green years, through CCM, to our distributors and dealers, who provide samples. There are numerous tests his current Buildbase Honda team. We packages to help the sport at all levels. carried out on site, including the have supported the Gearlink BSB team for And we have a longstanding association analysis of foreign bodies in used 10 years; 12-time trials world champion with AMCA riders and events.” oil, including metals, copper, steel,

www.motorcycletrader.net • June 2017 15

P014017_Rock_dB.indd 15 04/06/2017 16:31 FEATURE: Rock Oil

etc. Rock scientists are able to The manufacturing site in oil is lab-tested before release, check evaporation loss at various behind the new offices is a hive of and according to Hewitt there are temperatures, and even the colour activity and perhaps a shock to 2,000 formulas in current use. of the oil with a spectrometer. visitors who expect to find simply The value of one 40-gallon From a technical viewpoint, large decanting large tanks of (205L) drum of additive can be Rock Oil is evidently at the cutting oil into small plastic bottles. The greater than the value of 50,000 edge of lubricants research — reality is a real eye-opener. Rock litres of base oil. Rock has installed which has earned its international Oil does all its own research and a large oven, as heating reduces the repute. “Every aspect of our development, mixing base oil viscosity of the contents to ensure business is growing but as always with a vast array of additives and they extract every last drop of spearheaded by the motorcycle enhancers to achieve the optimum these precious and valuable fluids. trade,” said Hewitt. “There is blend for each given application. growth both at home and in the Naturally, the exact details are kept High-volume mixing export market, and we currently secret. Every single batch of mixed At the heart of the operation and export to over 70 countries. There is massive respect for British manufacturers abroad, including “THERE IS HUGE RESPECT FOR BRITISH MANUFAC- from the Far East — we even export TURING ABROAD. WE EVEN EXPORT TO IRAQ” our oil to Iraq.”

Rock Oil MD Greg Hewitt in the high-tech new laboratory

Historical artefacts in the new office

16 June 2017 • www.motorcycletrader.net

P014017_Rock_dB.indd 16 04/06/2017 16:31 ROCK’S ‘PHOENIX FROM THE FLAMES’ HISTORY After suffering a huge fire in the 1970s, never traced. Rock Oil was brought back from the brink The building was totally destroyed and of financial ruin the company ended up insolvent. Greg Rock Oil is a genuine ‘phoenix from the Hewitt’s father Charles effectively started ashes’ story — the company recovered Rock Oil as we know it from scratch on the from a huge fire that destroyed its old current site and rebuilt the business into premises, which were situated in an old the successful enterprise it is today. mill in Warrington’s dock area. “It was an incredible thing to do, and The incident occurred during the oil frankly I don’t think it would be possible to crisis of 1973. On 13th December, a do that today,” says Hewitt of his father’s fire started and the building, which was achievement. “I have total faith in the chock full of stock, burned for a week, as company, the staff, and the motorcycle firefighters concentrated on stopping the industry, which is why we have declared fire spreading, continually damping down our ambitions with this ongoing massive nearby premises. The cause of the fire was investment.” Rock Oil technician in the lab

Heart of the operation: dominated by huge storage and mixing tanks

dominating the site are 12 towering ‘one-shots’ to 30,000-litre tanks. of lubricant are produced every storage tanks, set in two banks of There has been considerable month. Rock has its own fleet six, all interlinked via an array of investment in plant, helping of delivery trucks, run from a pipework and valves. The middle to streamline production with separate site. tanks are used to mix the batches automatic bottle-labelling and even Turnover was £28m last year, of oil and additives by injecting air a clever machine for installing and a figure expected to be surpassed into the base, which swirls its way sealing bottle caps. this year. “Our commitment to the to the top. Standing alongside, you Rock Oil provides numerous future is clear, with our recent and can actually hear this process, like specialist lubes for both four- planned ongoing investments, and a huge, slow, muffled heartbeat. A stroke and two-strokes engine oils, it is a really exciting time for the full eight hours of this treatment as well as gear and transmission company,” said Hewitt. “We have a goes into every mix. oils, hydraulic oils, and greases. very loyal workforce which I think The formulated oil then moves The figures are every bit as of as the Rock Oil family, and the into storage tanks, then to bottling impressive as the manufacturing move to the new offices has created — into sizes ranging from 100mm process: on average, 2.5m litres a real buzz.” ■

www.motorcycletrader.net • June 2017 17

P014017_Rock_dB.indd 17 04/06/2017 16:31 ON CHINA: David McMullan CHONGQING: BIKE CITY OF THE WORLD Few in the West know much about the world’s fastest-growing city, Chonqing. Here, David McMullan explores its dragon-like rise to the top of the motorcycling industry

ith almost eight million motorcycle-parts supplying base showcase new products for the first motorcycles manufactured in China. They rank number one time. In total, the expo generates Win Chonquing in 2016 – in the world for their production over 80m RMB on site. 46 per cent of China’s total – the of Zhicheng cylinder heads, Hao Dong, my wife’s cousin, little-known city in southwest Jieli wheels, Yujiang die-casting is the founder of the Chongqing China can claim to be the biggest parts, Yaoyong shock absorbers custom motorcycles club. He centre of motorcycle manufacture and Akita gears. In 2016, these recently gave me the lowdown on in the world. Of this number, manufacturers made a total of Chongqing’s intention to host an 3,380,000 were exported – 48 RMB 68bn – up 2.3 per cent annual motorcycle festival and per cent of the country’s petrol- from the previous year –with rally: “Our association is growing powered two-wheeler exports. As their pre-tax profit totalling RMB bigger every month thanks to it stands, the city and surrounding 2.47bn – up 2.8 per cent year- the changing trend in motorcycle area has 36 government-certified motorcycle manufacturers, including Fuego Motorhead and “UNLIKE OTHER SPRAWLING MOTORCYCLES XGJAO, but there are dozens of CLUSTERS IN CHINA, YOU CAN REACH MOST OF smaller production line assembly plants in Chongqing too. With over CHONGQING’S MOTORCYCLE COMPANIES WITHIN 400,000 workers, a significant A $20 TAXI RIDE” percentage of the city’s workforce is employed in the industry. Chinese motorcycle production on-year. Despite sales figures culture here, partly due to the began first in Beijing in 1951 dropping annually as a whole, opening of Harley-Davidson, when the People’s Liberation it’s Chongqing’s insistence on Ducati and MV Agusta. Army began making a 500cc targeting stronger European and “We are still new to this motorcycle for military service. North American markets that culture, however, and it would This continued until 1981 when the make it a trend-bucker. be helpful for our club to be part military equipment factory Jialing Chongqing also hosts the China of a festival, showing off our in Chongqing was appointed to International Motorcycle Trade customs and receiving advice manufacture civilian motorcycles. Exhibition (CIMAMotor expo), the from international custom bike Although there are other huge country’s only international-level builders. Although many of our motorcycles clusters in China motorcycle trade exhibition and members wear Ace Café helmets, — Zhejiang and Guangdong, now one of the biggest commuter none yet have café racers so we’re primarily — their motorcycle motorcycle trade exhibitions in the keen to develop and customise companies spread themselves over world. Held biannually, more than some of these in time for the rally. areas comparable in size to small 100,000 people, including around We’re looking for some good input countries. In contrast, most of 30,000 trade visitors, view over from Triumph, Norton and BSA Chongqing’s motorcycle companies 350 exhibition stands displaying enthusiasts, maybe from the UK.” can be reached within a $20 taxi more than 700 motorcycle models, So there you have it. If you want fare from the centre of town. as well as electric motorcycles, a prediction on which of China’s With its 1,100-plus motorcycle- pedelecs, scooters, spare parts and cities will be first to develop a parts manufacturers, Chongqing accessories. Many businesses use Western-style biking culture, my is also the most extensive the exhibition, too, as a chance to money’s on Chongqing. ■

David McMullan is an expert on the Chinese motorcycle industry: chinamotorcyclenews.com

18 June 2017 • www.motorcycletrader.net

p00_china_dB.indd 18 02/06/2017 20:47 NEW PRODUCTS THE LATEST STOCK ITEMS FOR SHOWROOM AND WORKSHOP

K-TECH RAZOR-R LITE FOR YAMAHA MT This fork is marketed as a “high quality, affordable replacement option” for the Yamaha MT-07, RS WORKSHOP EQUIPMENT MT-09 and YZF-R3. There’s an internal reservoir to separate the PERSONAL DIAGNOSTIC TOOL nitrogen gas from the damping This new Smartphone diagnostics adapter, designed for Harley-Davidson oil. The fork is adjustable for motorcycles manufactured from 2001 to 2015, is available from RS rebound damping, spring preload Workshop Equipment. Claimed to be the first of its kind, the adapter works and length. with a free app which allows the bike owner to read fault codes, clear the SRP: £415 check engine light, access various bike systems, virtual gauges and more. Contact: 01283 559000 Cost: £299.00 Contact: 01832 741007 ktechsuspension.com rsworkshopequipment.co.uk

SW-MOTECH DRYBAG The Drybag is made from waterproof PVC-coated 500D polyester, with a roll-and-clip closure. It’s securely fitted with a flexible four-point strapping – with D-rings for additional straps. The bag can be widened or narrowed to suit different bike tail sections. For extra capacity, integrated clip adapters allow mounting of other Drybags. SRP: £125.99 Contact: 01256 704909 motohaus.com

www.motorcycletrader.net • June 2017 19

P019023_Prods_dB.indd 19 02/06/2017 20:31 NEW PRODUCTS: The latest stock items for showroom and workshop

APICO REAR BRAKE DISC GUARDS Suitable for most four-strokes (and some two-strokes) from Honda, Kawasaki, Suzuki and Yamaha, these disc guards are made from 6061-T6 alloy, and feature a plastic under-plate to prevent debris lodging in the disc. Fixing bolts are included. Finished in matching manufacturer colours, with the Apico logo etched on the body of the guard. APICO SRP: £49.99 Contact: 01282 473190 MX/ENDURO GEAR apico.co.uk PEDAL The fully anodised tip of this pedal is made from 6061-T6 aluminium. It comes in black and manufacturer-matched colour. The Apico logo is laser-etched on the black background at the front of the tip, and on the forged arm. The bolt that holds the tip on to the arm is coated in black with factory finish. SRP: £19.99 Contact: 01282 473190 apico.co.uk

“THIS ALLOY GUARD IS DESIGNED TO PREVENT DEBRIS FROM LODGING IN THE DISC”

ÖHLINS RETRO 43 FORK This 43mm conventional universal fork offers compression damping in the left leg, SPADA rebound damping in the right leg, and bump absorption. Easily accessible at the top caps is adjustment for compression, rebound and spring preload. The fork comes without COVERT GLOVE brake caliper and fender mountings. Available in gold or stealth black. The Covert is a CE Level 2-approved sports SRP: £1,785 Contact: +49 (0) 2691 937780 ohlins.eu/en glove made from aniline leather with TPU impact defence areas at the knuckle. It has double-layer palm protection with silicone printed Amara leather on palm reinforcements for grip. A polyester lining and perforated panelling help the hands stay cool. SRP: £79.99 Contact: 01384 413841 spadaclothing.co.uk

20 June 2017 • www.motorcycletrader.net

P019023_Prods_dB.indd 20 02/06/2017 20:31 KYMCO VSR 125i The VSR 125i is an updated version of Kymco’s best-selling CK1 125 naked sportsbike. It is powered by a new fuel-injected four-stroke air-cooled engine and combined braking system. With a top speed of 65mph, the VSR has a claimed range of 100mpg. Available in matt blue, flame orange, and bright green metallic. SRP: £2,499 Contact: 01743 761107 kymco.co.uk

FULL GASKET SETS AVAILABLE FOR ROAD, DIRT, ATV & UTV

BIG BORE & STANDARD CYLINDER KITS AVAILABLE FOR DIRT, ATV & UTV

CALL OR ORDER ONLINE 01597 822666 [email protected] www.oro2u.com

www.motorcycletrader.net • June 2017 21

P019023_Prods_dB.indd 21 02/06/2017 20:31 NEW PRODUCTS: The latest stock items for showroom and workshop

HJC RPHA 70 The RPHA 70 is the RPHA 11 superlight race helmet with a touring twist. It is anti-fog equipped, featuring an internal sun shield and quick-release, Pinlock-ready visor. It is fully vented and has a detachable anti-bacterial lining that is machine-washable; the interior also features a removal system for use in emergency. Available in a variety of colours. RRP £349.99 Contact: 01993 862300. oxfordproducts.com

“THE RPHA 70 IS A TOURING VERSION OF THE HIGH-SPEC RACING MODEL, THE RPHA 11”

AKRAPOVIC EXHAUSTS FOR HONDA CBR1000RR The Evolution is a stainless steel racing system featuring a silencer with slash-cut titanium outlet and carbon fibre heat-shield. The silencer is also available as a Euro 4-compliant road- legal slip-on or a short MotoGP style race slip-on. Optional stainless steel or titanium header sets upgrade either end-can to a full system. Also included: a carbon-fibre hanger bracket. SRP: From £630 Contact: 01327 706 139 performanceparts-ltd.com

22 June 2017 • www.motorcycletrader.net

P019023_Prods_dB.indd 22 02/06/2017 20:31 SEALEY WORKSHOP TROLLEY This hi-viz green workshop trolley holds power tools and bulky equipment. Both the CX109HV and CX110HV versions feature 14 tool-retaining holes. Included are heavy-duty four-inch PU castors – two locking – for dismantling smaller vehicle components. Each model has a total load capacity of 160kg (80kg/level). The AP760MHV garage/workshop trolley has two shelves and a lockable gas-sprung supported lid. SRP: £Phone Contact: 01284 757500 sealey.co.uk

www.motorcycletrader.net • June 2017 23

P019023_Prods_dB.indd 23 02/06/2017 20:31 FEATURE: Commuter bikes COMMUTERS ON THE GO

The lull in registrations at the start of the year was largely blamed on the implementation of Euro 4 regulations causing a delay in deliveries into the UK. Now though, with new Euro-4 compliant machines starting to filter through, could the tide start to turn? Trader asked a number of smaller distributors to share information on their Euro 4-conforming, updated and new-for-2017 commuter models.

24 June 2017 • www.motorcycletrader.net

P024028_COMMUTE.indd 24 04/06/2017 21:10 AJS MOTORCYCLES T: 01264 352712 E: [email protected] www.ajsmotorcycles.co.uk

Tempest Roadster 125 Stable mate to the Cadwell 125, this classically-styled air-cooled, single- cylinder, four-stroke, lightweight roadster is perfect for the daily commute as it’s nimble to steer and easy to lift on to its centre stand. Electric start is backed up with a traditional kick starter and the specification includes alloy wheel rims, 37mm diameter front forks, stainless steel exhaust, combined brakes, electronic fuel injection, and a comfortable, plush seat. A neat luggage rack is available as a low cost accessory. Available for pre-order from stock arriving early July. Call Nick Andrews for dealer opportunities. Colours: Black SRP: £2199.00

MOOOF NV T: 07947 246 724 E: [email protected] www.mooof.eu

BULLIT MOTORCYCLES GPX 125 Hero 125 125cc race-inspired sports scooter with twin disc. Available now from Enduro-frame based 125cc custom tracker, USD forks, mono link stock. suspension, garage build styled production bike. Available now from Colours: Rosso Racing stock. Colours: Titanium Grey SRP: £2099.00 SRP: £2499.00

Spirit 125 NECO 125cc café racer, modified frame, race rear sets, stainless steel Alexone exhaust. Available now from stock. 125cc maxi scooter with large storage facilities. Available now from Colours: British Racing Green stock. Colours: Black, Silver, White SRP: £2399 .00 SRP: £2149.00

www.motorcycletrader.net • June 2017 25

P024028_COMMUTE.indd 25 04/06/2017 15:22 FEATURE: Commuter bikes

CLEMENTS MOTO T: 01227 720700 E: [email protected] www.clementsmoto.co.uk

ZONTES 2017 sees Zontes wave farewell to the popular Tiger, Panther and Monster 125 models. These have remained firm favourites with dealers and retail customers since the UK introduction of the Zontes brand in 2010. Three new Euro 4 125cc models are now available from stock; the Mantis, Scorpion and Firefly.

Firefly 125i Mantis 125i A naked commuter. Purposely kept This modern, custom-styled machine boasts a low seat height of just 725 comparatively simple, it is styled to appeal to mm and a digital gear indicator making it very popular with learner a broad age range. The Firefly shares the new riders and training schools alike. The Mantis was available in 2016 as spec features of the Mantis and Scorpion and a Euro 3 model and has been updated to Euro 4 with the addition of is available in Pearlescent White and Metallic Mikuni fuel injection and combined brakes. Other updates include new Blue. cast footrest sets, updated exhaust, digital/analogue dials, clear brake SRP: £1599.99 master cylinders and many other new design features. Available in Metallic Petrol Blue and Metallic Midnight Black SRP: £1499.99

Scorpion 125i MOTORINI A naked commuter with a sports accent, the The Motorini range continues to develop and expand. Scorpion was previewed at Motorcycle Live and Expo, proving to be a firm favourite with The XP125 and GP125 model scooters are both updated to Euro 4 specification. The first of these consumers and dealers. This all-new model, as to arrive will be the GP125 in the middle of June. There are very few visible changes, with all the with all the 2017125 models, is powered by the updates happening underneath the quality plastic bodywork. EFI and combined brakes bring this company’s own 125cc, air cooled, single OHC, relatively fresh model up to Euro 4 spec and by maintaining a drum rear brake the price increase counterbalanced motor. In extended testing, has been kept to the minimum. these have proven to be incredibly durable SRP: £1449.99 and very smooth. Upgrading to EFI has hardly affected power output, but has delivered big New to the Motorini Range is the SXi 125 scooter. The use of 14” wheels ensures safe and secure increases in fuel economy. This sleek model handling. The distinctive sports styling includes a high centre beam rather than a flat footboard. is finished in Flat Charcoal Black, with one Fuel injected with disc brakes front and rear and available in two striking colours; Lime Green and variant trimmed in a brilliant red and the other Rosso Red, the SXi 125 is available from mid-June. a vibrant green. Handlebars are 28mm taper SRP £1549.99 bars, with very contemporary fittings and digital/analogue dials. SRP: £1599.99

26 June 2017 • www.motorcycletrader.net

P024028_COMMUTE.indd 26 04/06/2017 15:22 A first for Motorini is the introduction of board due to a combination of the weak a fully faired sports bike. The Motorini pound meeting Euro 4 uplifts, Clements Moto MT125RRi will arrive by the third week of felt it important to add substance to the June in two race liveries, of Blue/White and specification to back up the pricing. These Red/Black/White. Other main points include models will land at the end of June. black anodised USD forks, mono-shock rear, SRP: £TBA delta box frame, smoked screen, optional rear seat or colour coordinated seat cowl. An Clements Moto offers dealer margins of 25 aftermarket stainless exhaust system will also per cent, free delivery on orders of four or be available to help get the most from the more, and 120-day stocking terms. Call to air-cooled, single OHC motor. find out about open territories nationally. SRP: £2199.99 +OTR

The Motorini SMR and SXR models, introduced late in 2016, are updated to Euro 4. These models have one of the biggest updates with the 125cc engine now boasting liquid cooling. Not only does this make these popular models some of the best specified and styled in their class, but also maximises the learner-legal power output. With prices rising across the

KYMCO T: 01743 761107 E: [email protected] www.kymco.co.uk

VSR 125i X-Town 125i/300i 125cc, five-speed, air-cooled, single-cylinder, four-stroke New-for-2017 scooter available as 125cc or 300cc, features motorcycle, with fuel injection, steel tubular frame and combined sharp modern lines and stylish design features. Both models braking system. Available now. are powered by a liquid cooled four-stroke, single cylinder fuel Colours: Matt Blue, Flame Orange, Bright Green. injected engine, which gives the scooters top speeds of 65mph and SRP: £2499.00 75mph respectively. In line with new legislation, the X-Town 125 benefits from CBS (Combined Brake System) with the 300 version featuring Bosch ABS. Other features include new style aluminium wheels, a white backlit LCD dashboard, chrome design on control surfaces, leather seats, aggressive twin LED headlights, a distinctive ‘X’ LED tail light and under-seat storage, which can hold up to two full-faced helmets. Available now. Colours: Mercury (125i), Matt Black (300i) SRP: £3699.00 (125i), £4599.00 (300i)

People GT 300i Xciting 400i Lightweight compact design, with 4-valve electronic fuel-injected Powered by a single-cylinder, four-stroke, four-valve, liquid- engine and ABS brakes as standard. Also features16” alloy cooled engine, the Xciting has wheels, telescopic front fork and adjustable rear shocks, day-time automatic transmission, twin running lights, a useful 12V accessory outlet, and lockable under front discs and Bosch ABS. Its seat storage, large low seat height of 795mm and enough to hold an open relatively light weight for a face helmet with room large capacity scooter of 209kg to spare. Claimed top make it a user-friendly daily speed of 85mph with commuter. Available now. fuel consumption of over Colours: Matt White 80 miles per gallon. SRP: £5299.00 Available now. Colours: Matt Silver Masco provides a comprehensive dealer package on all Kymco products, SRP: £4299.00 including a 360-day interest-free stocking plan from DF Capital.

www.motorcycletrader.net • June 2017 27

P024028_COMMUTE.indd 27 04/06/2017 15:22 FEATURE: Commuter bikes

SINNIS T: 01273 020961 E: [email protected] www.sinnismotorcycles.com

Terrain Adventure Bike Adventure bike styled 125cc with off-road capabilities, complete with luggage, touring screen, USB charging port for IOS and Android, dual. Dual sport tyres, 280mm brakes, EFI and a unified braking system complete the package. Available for pre order. Colours: Satin Silver and Rosso Red SRP: £2400.00 including luggage RSX125 A 125cc street bike with daytime running lights, USB, twin colour dash, 130 section rear tyre, big 280mm front disk, 230mm rear Zen 125 disk, triple piston hydraulic brake, LED lighting, unified braking 125cc retro scooter with soft light system, LED lighting and indicators, unified system and EFI. Now available from stock. braking system, under-seat USB charging port, white wall tyres, semi digital Colours: Midnight purple (flip paint), Pearl White sash and EFI. Now available from stock. SRP: £2150.00 Colours: Red/White and Quicksilver SRP: £1700.00

Sinnis offers a 60-day stocking plan and margins of up to 37 per cent across its entire range.

WK BIKES T: 01507 523900 E: i [email protected] www.wkbikes.com

Colt 50 Sporty 50cc four-speed bike with manual gear box. A tall 760mm seat height, lattice-style tubular frame and 12-inch black aluminium wheels, together with LCD dashboard and 12-litre tank give this nifty 50cc the ‘big boy’ look. The Colt is claimed to travel over 300 miles on a single tank. In stock and available for next day or economy delivery. Colours: Red, Black or Pearl White SRP: £1399.99

WK has a few dealer areas available – call the sales team for information.

*All prices quoted in this feature are subject to additional on-the- road costs.

28 June 2017 • www.motorcycletrader.net

P024028_COMMUTE.indd 28 04/06/2017 15:22 ASSOCIATION VOICE: Stevie Muir LET’S NOT LET THIEVES STEAL OUR HEADLINES Widespread media reports of crimes involving scooters are harming our reputation, warns Stevie Muir, as she restates the case for tough, effective bike security

hether it’s theft from just too difficult. Everyone will be thinking more dealership premises, The policing issue is knotty and, about their bike security. Wtheft ‘to order’ of specific as an industry, we can’t solve it. There is some good news models, theft for parts, or scooter Whether or not those criminals with regard to finding a long- theft, the stealing of two-wheelers under 25 are indeed ‘vulnerable term solution for bigger bikes. is a high-profile issue grabbing the juveniles’ – their official The MCIA launched the Master headlines — especially the latter classification – they clearly think Security Scheme back in 2012, and category. that scooters are easy pickings — now most major manufacturers fit What the media calls ‘moped which we can challenge by making it to machines over 125cc. The stats crime’ – but also incorporating them more difficult to steal. are impressive: Master-tagged crimes committed on scooters Security marking and tracking bikes are four times less likely – is a twofold offence: the initial are the fashionable, hi-tech to be stolen. There are currently theft of the scooter or moped, and then when it is used to commit other crimes, usually snatching “JUDGING FROM FACEBOOK POSTS ABOUT bags or mobile phones. The THEFT, RIDERS ARE DIVIDED INTO TWO CAMPS headlines of the past few weeks are alarming: ‘Moped gangs armed OF OPINION: ONE SAYS ‘QUE SERA’, THE OTHER with machetes terrorise public’ AGITATES FOR BIKE-MOUNTED FLAME-THROWERS” (Telegraph), ‘Police in London consider tougher tactics against moped gangs’ (Guardian) and options — but savvier, always, more than 220,000 Master- ‘Bike thugs near Prince George are those well-worn, low-tech marked bikes circulating in the school’ (Sun). The condemnation solutions: chunky chain locked to parc. You can help by explaining to has been widespread, a ground anchor or sturdy railings, customers how the Master scheme understandably, but it’s not doing with the chain suspended off the works and why it’s effective. The much good for the reputation of ground. Police also recommend MCIA is always striving to make motorcycling. that bikes are covered. Tagged sure police know about Master Part of my job is to manage or not, uncovered, unlocked bike and what to look for in detecting a the MCIA’s Facebook pages, and issues an invitation to thieves. stolen bike or parts. whenever I post anything about Talk to your customers about BikeSafe recently distributed a motorcycle theft, I see two distinct bike security. When someone handy guide, and Police Scotland reactions from riders. One camp comes in to pick up their bike, is prioritising bike theft and will opts for a ‘que sera’ approach and have the conversation. If you’re be hosting a Master training day argues that taking precautions is willing to be even more proactive, for officers to impart a better not really worth the bother. The email your customer database and understanding of how to quickly other group focuses on solutions: get them into the showroom to identify a tagged stolen bike. The anti-theft electric shock or flame- discuss bike security. There has problem of theft has clearly shifted thrower boobytraps, while arguing never been a better time to do it. to older, unprotected bikes, and that police should be armed and The Met Police is about to launch so it is important we at least slow hanging brought back. Many more a campaign to ask riders in the thieves down and do everything moderate riders perceive tackling capital to lock their bikes, which is we can to ensure motorcycles and vehicle crime is a low priority, or bound to attract national publicity. scooters are not easy pickings. ■

Stevie Muir is press officer for the Motorcycle Industry Association. mcia.co.uk

29 June 2017 • www.motorcycletrader.net

p00_Ass voice_dB.indd 29 02/06/2017 20:49 COMPANY PROFILE: Apico Factory Racing KEEPING IT IN THE APICO FAMILY... Apico Factory Racing, distributor to the UK off-road trade for 33 years, is now in the hands of two former employees. Here, Trader speaks to one half of the new ownership team, Dylan Brown

ormer long-term employees DB: There sure have been a lot of of Apico, Dylan Brown and late nights and long weekends Anna Lena Eriksson bought bringing the company up to speed Apico three years ago from with pensions, implementing an Yrjo and Diane Vesterinen. almost paperless environment, FThe new owners, who are a couple updating our computer systems in life as well as business, have and developing staff, as well as guided the firm into a new era the usual direct business aspects while maintaining the company’s which seem to increase every original philosophies and year since we’ve taken over the principles — those that made it so company. Since the buyout, we’ve popular with the off-road dealer taken on the GET, K-Tech and network. WD-40 brands to an already well- From small beginnings rounded portfolio, making Apico a in Guildford, to the current one-stop-shop for dealers and the 25,000sqft warehouse and office industry. complex in Lancashire, Apico Factory Racing has an impressive MCT: What do you consider to be portfolio of 50 premier brands your key brands? including Arai, ANSR, Boyesen, Dylan Brown and Anna Lena Eriksson DB: All the brands we distribute Hebo, Forma, Leatt, Polisport and are of massive importance to Twin Air to name a few. Add to this Apico Factory Racing and they the own-label Apico and Raceline Guildford. all play a part in what we need to brands, which now comprise offer – a first class service to our 4,000 individual part numbers MCT: Do you have a competitive customers. We do have a number — a figure that has doubled since past or present? of exclusive brands for the off-road Brown and Eriksson took up the DB: I raced competitively at market including ANSR, Arai, reigns. It’s clear that the couple motocross expert club level since Boyesen, Forma, Leatt and the have tall ambitions. my teens and in more recent years list goes on. We invest heavily in been riding enduro and now a little advertising the brands we have Motorcycle Trader: How did you get trial bike riding. As with most sole UK distribution rights for into the Industry? riders, I’ve had a couple of injuries in the UK across various media Dylan Brown: I worked for Jim that have kept me away from channels through a variety of Sandiford before becoming part riding from time to time, though I means including events, print and of the Apico family when they still enjoy riding and hopefully will online advertising and sponsoring headed north way back in 2002. I be able to continue doing so for a race teams. We believe investing in can remember before the previous number of years to come. the UK off-road industry, as things owners moved, we had this huge only get harder, and keeping the building, with very little inside. MCT: We’re sure a lot of hard financial flow within the UK can We didn’t have desks for the work has been put in since you and only strengthen our market and first couple of weeks and I was Anna-Lena took the reins at Apico help it grow. working with a telephone and only Factory Racing, What are the most a couple of other staff before the significant changes you’ve made MCT: Which are your most popular existing staff transferred up from since taking over the company? lines?

30 June 2017 • www.motorcycletrader.net

P030033_Apico.indd 30 02/06/2017 20:51 DB: Our own Apico Factory “WE’VE JUST HAD THE NEW AND EXCLUSIVE Racing range has the largest volume-selling lines, with levers, TO APICO FACTORY RACING ELITE GEAR PEDALS gear pedals and sprockets being ARRIVE IN THE WAREHOUSE AND SO FAR INITIAL amongst the most popular products in the UK off-road SALES HAVE BEEN VERY GOOD” market. A good number of Apico Factory Racing products are own-label products we have exclusive brands have new product and understand the market, and I manufactured by our suppliers development programme – do you worked with a number of dealers such as bolts made by Bolt, get involved and have an interest in in my time with Putoline, though I Goldfren Brake Pads and Twin Air the early stages? feel that Apico Factory Racing has Air Filters. Carrying good stocks DB: I was Apico Factory Racing’s a lot to offer the off-road market is the key to success and Anna and product development manager at the moment and we’re currently the team do the most important before Anna and I took over the building our own Apico Factory job of maintaining stock levels and company, so of course I have a Racing and Raceline brands in the selecting the products we know great interest in the product our European off-road marketplace. will sell. suppliers develop and want them For now, the timing is not right, to be the best as we’ll have to sell though who knows what the future MCT: Any new products on the them at the end of the day. We may hold. horizon? have our own product manager DB: We’ve just had the new for Apico Factory Racing own MCT: Is export important to Apico and exclusive to Apico Factory brand products, and have helped Factory Racing? Racing Elite gear pedals (see New Arai in creating the MX-V helmet, DB: We already have a number of Products on page 20, Ed) arrive improved clothing ranges with European distributors, not shops, in the warehouse and so far initial the likes of ANSR, Hebo and Leatt who build the Apico brand for us sales have been very good. It’s along with choosing the best and make up a good percentage of important to innovate and not designs and lines that will sell into our Apico and Raceline sales when imitate as there’s more hard part the UK marketplace. compared to the domestic market. distributors in the UK now than We are about to embark on a brand there ever was. We essentially are MCT: Is Apico entirely off-road campaign to support the European selling the same products and like biased, or do you have plans to distributor Network through clever to make sure the Apico Factory diversify into the on-road sector? social media, though I cannot say Racing range is attractive as well DB: I’m a firm believer of not any more than that at the moment. as being functional. overcomplicating things and not We have test marketed a few things being a jack of all trades, master and have seen leads turn into sales MCT: Presumably, a number of your of none. I am a road bike rider for our European distributors and

www.motorcycletrader.net • June 2017 31

P030033_Apico.indd 31 02/06/2017 20:51 COMPANY PROFILE: Apico Factory Racing

their customers, so it’s exciting products are available to everyone, and requirements. times and we anticipate this being we of course have criteria of a strong growth sector for the dealers having to have premises MCT: What are your delivery company. and being open throughout usual terms? business hours, though we would DB: Ninety-nine per cent of the MCT: Why should a dealer opt to like to see Apico Factory Racing time we deliver next day with deal with Apico Factory Racing and products in all dealers. There’s orders received before 3.00pm, buy its products rather than one of always the odd dealer for whatever we do try and usually succeed in your competitors? reason we are unable to supply, getting the last-minute orders to DB: Service is something Apico though we’re still opening new our customers, as I’ve mentioned Factory Racing has always prided accounts on a weekly basis, so before we pride ourselves on itself upon; we’ll always go the business in the UK off-road market customer service and meeting extra mile for our customers, is good. the needs and demands of our this in turn generates loyalty and customers. We also offer free return business. Stock holding is MCT: Does supply meet demand? carriage on orders over £150 plus of utmost importance here, as is DB: One of the hardest questions, VAT, UK mainland, and £250 plus the breadth of our range. A dealer as it’s always hard to gauge the VAT to Northern Ireland, Jersey, should only have to make one trends. It’s always a risk buying Gurnsey and the Isle of Mann. phone call and be able to buy all fashion items like kit, helmet and There’s also the option of Saturday the products they need from one boots. Trends are much simpler delivery on carriage paid orders supplier, I’m pretty confident we’re when it comes to hard part over £250 plus VAT, UK Mainland. able to fulfil all our customers’ business, though on the whole we requirements. Also, we are the sole manage our stock very well and are MCT: How does the end user learn distributors for a lot of the UK’s able to meet our customers’ needs of your products? Do you advertise premium off-road brands dealers are unable to purchase from anyone else.

MCT: Are your dealer margins attractive? DB: We offer very good margins on our own brand Apico Factory Racing and Raceline products as well as for our distributed products. We run stocking programmes on brands such as ANSR clothing, Arai, Boyesen, Hebo and Leatt. This allows our dealers to hold their own stock and have confidence in the brand. For their investment and belief; we reward them with better margins, point of sale, advertising and other marketing aspects to make the proposition of holding stock in store an attractive one.

MCT: Is there a stocking requirement? DB: We’re flexible with new dealers initial stocking orders of Apico Factory Racing products, there isn’t a minimum as such. There are minimum spends on our suppliers branded items and these have geographical territories with our stockists of supplied brands such as Arai, Leatt and Boyesen. It is getting harder now with the internet for this to be seen as the same benefit to dealers as it once was. Apico Factory Racing

32 June 2017 • www.motorcycletrader.net

P030033_Apico.indd 32 02/06/2017 20:51 take them through to the relevant dealer in the trade hall. It all worked very well.

MCT: Do you get involved in sponsorship and at what level? How do you feel it helps in terms of sales and awareness? DB: We have a large and varied sponsorship programme across motocross, trials, enduro and speedway with Apico and our supplier brands. We had a particularly good year in 2016 with Apico Husqvarna, Steven Clarke and Brian Mackenzie taking Kristian Whatley second and third respectively in the Maxxis British Championship as well as Steven winning the “WE HAVE A LARGE AND VARIED SPONSORSHIP EMX250 British Round at Matterley Basin MXGP. We have PROGRAMME ACROSS MOTOCROSS, TRIALS, a strong Apico Husqvarna team ENDURO AND SPEEDWAY WITH APICO AND OUR this year, though unfortunately Kristian Whatley recently broke SUPPLIER BRANDS” his femur, we still have Jamie Law and Matt Burrows competing at the top level of British Motocross. your brands to the end-user to drive increased marketing budgets due We sponsor BETA UK in trials traffic to trade customers? to these emerging new channels and Raw Enduro Team in these DB: Our marketing and design such as apps and social media of disciplines, as well as a long team do exactly that. We work the past few years. association with Kawasaki’s with every major print and online Team Green and a host of high off-road publication in the UK, MCT: Do you still see a need for level individuals in all off-road having adverts in key areas of traditional marketing? disciplines. It’s again important publications, apps and websites is a DB: Absolutely, I feel we have a to support the off-road industry, costly business, though one we feel responsibility to get our products and this is getting increasingly is important to keep our brands in out to all types of off-road users harder year on year as teams and focus with the end users. With such and of all ages. Personally, I’m still riders disappear from top level a wide product range across the UK a big believer in print, I love to still competition. I feel the visibility distributor network (competitors) read a magazine or newspaper and we get ourselves as Apico Factory and brands fighting for their own I don’t look forward to a time of Racing through the magazines, places, you cannot always rely on that disappearing. I feel in niche events, social media, apps and certain products being in every markets such as off-road they’ll websites is important in spreading off-road store up and down the always be a place for print – or at the message and keeping us country. We initially push the least I hope so! and our brands in the eye of the products to the dealer network and consumer. quickly follow up with campaigns MCT: What about consumer shows? across magazines, newspapers, DB: Apico Factory Racing were MCT: How can the trade found out apps, websites and social media. one of the original founders of the more? International Dirt Bike Show, we DB: That’s the easy one. You can MCT: Have you seen a shift in have a prime positon as you walk look at our website apicob2b. marketing, i.e. does electronic through the main doors where co.uk at all our products and marketing and social media suit you can see a selection of the the dealer locator. You can also some brands more than others? latest products and even try on. apply for an account through our DB: We tend to advertise the nuts Last year we had boutique-style website, the dealer application, and bolts side of things more in booths across from the main Apico terms and conditions are on there, traditional print media, as these Factory Racing stand for Arai, alternatively you can call days the audiences for certain Forma and Leatt. End users were 01282 473 190 or e mail publications tends to be older. We able to try on the products as well [email protected] are embracing the digital age, as as speak to our suppliers and staff @Apicofactoryracing on this usually appeals to the younger who manned the stands. If they Facebook & Instagram audiences, this reflects in the wanted to purchase a product, we’d @onlineapico on Twitter. ■

www.motorcycletrader.net • June 2017 33

P030033_Apico.indd 33 02/06/2017 20:51 INDUSTRY CAMPAIGN: Ride to Work Week PARKING THE STEREOTYPE Ride to Work Week, the Motorcycle Industry Association’s (MCIA) week-long promotion of commuting on two wheels, takes place from the 19th to 25th June 2017

MCIA bikers breakfast

he Association is calling upon promoting the cost-effectiveness and scooters provide a solution the trade and industry to pull of making monthly payments on a to the country’s ever increasing T together for the initiative that new scooter. Employers are urged congestion problem. More kicks off with International Ride to encourage their workforces to motorcycles on the road mean to Work Day. Now in its third year, ride to work, incentivising with quicker journey times for all road RTWW is a week-long, high-profile ride-outs, breakfasts, and parking users. promotion aimed at changing provisions. ■ Affordability - Motorcycles are perceptions and encouraging affordable and economical to run. people to really consider the The MCIA’s key messages are; ■ Easier parking - Usually free positives of motorcycles and ■ Time saved - Motorcyclists or cheaper plus easier to get closer scooters. tend to move through rush hour to your end destination. Last year, motorcycle businesses traffic in the same time it would ■ Solve rural transport took part in many different ways, take in free flowing traffic. problems - Motorcycles and from creating PR photo stories, to ■ Congestion - Motorcycles scooters provide mobility in areas

34 June 2017 • www.motorcycletrader.net

P034035_Ridetowork.indd 34 02/06/2017 21:16 poorly served by public transport. boost sales and increase staff Wheels 2 Work Schemes are morale and effectiveness. an excellent example of this in Many different events are action. possible and have ■ Environmental advantages been successfully - Most new small motorcycles implemented amongst and scooters already meet the MCIA members in proposed criteria for ultra-low support of Ride to emission zones. They move Work over recent through traffic quicker so help years. Some examples speed up all traffic, contributing are; to lower emissions. The UK ■ Free CBTs for staff Government has made a ’plug ■ ‘Try a Bike’ opportunities in’ grant available for electric (Get On style) in staff car parks, motorcycles. See OLEV website to shopping areas etc see which vehicles are currently ■ Rider breakfasts and BBQs eligible. ■ Pillion ride commutes ■ A happy commute - In ■ New model test ride commuter surveys riders are opportunities often the most positive about ■ Product discounts their journeys to work. ■ Free services e.g. bike maintenance What you can do - PR ■ Post-test training opportunities ■ Incorporate Ride to Work for staff and its messages within your ■ Competitions own planned PR. The MCIA can ■ Seminars and guest speakers support you. ■ Create specific Ride to Work Realising the Motorcycling PR, developing your own hook opportunity such as an event or stunt. The Motorcycle Safety and ■ Use Ride to Work content in Transport Policy Framework your social media channels – re- is a collaboration between the tweet and share MCIA’s content. MCIA, Highways England and the ■ Use your contact database and National Police Chiefs’ Council. Ride to Work content to promote It is one of the most useful tools Ride to Work Week to your you have at your disposal to customers and encourage their tell stories about the practical involvement. benefits of motorcycling. ■ Use Ride to Work banners You can find it online at www. on your email signatures and motorcycleframework.co.uk websites. The MCIA’s press officer and ■ Encourage your dealer/ Trader columnist Stevie Muir distributor network to promote is offering support with ideas, Ride to Work Week. graphics and banners, and will ■ Promote Ride to Work and its publicise the week’s events messages to your staff through through MCIA social media. your intranet, posters and Logos, posters and advert organise internal events. templates, email signatures and ■ Feature Ride to Work Week on web banners can be downloaded your website homepage. from the download section of the ■ Riders - Ride to Work yourself! site www.ridetoworkweek.co.uk. And encourage others to do the For more information, same. contact Stevie by email; press@ ■ Non riders – book yourself a ridetoworkweek.co.uk. ■ CBT and tell others about your experience. “MOTORCYCLES ARE What you can do – Events AFFORDABLE AND Ride to Work Week provides a great opportunity to organise ECONOMICAL TO an event for your current and RUN” potential customers. This can

www.motorcycletrader.net • June 2017 35

P034035_Ridetowork.indd 35 02/06/2017 21:16 SHOWS AND EVENTS NEWS

LIGHTS, LASERS, ACTION & SHEDS Off-road entertainment and custom bike building are the name of the game this month

Arenacross gets ready to Friday 26th January, Tickets are on sale now via entertain the masses The SSE Arena, Belfast www.arenacrossuk.com Fans of the AX Tour, and interested Saturday 27th January, race teams, will be delighted to The SSE Arena, Belfast Dirt Bike Show goes live learn that, arguably the most- Saturday 3rd February, The Dirt Bike Show, which takes watched MX and FMX series in The SSE Arena, Wembley place over the four days of Thursday the UK is returning for 2018. The Saturday 10th February, the 26th to Sunday the 29th fast-paced, action-packed indoor Sheffield Arena of October at Stoneleigh Park, racing championship/family show will visit major cities across the UK, with seven rounds packed into six consecutive weekends. The series will open at the Manchester Arena on Saturday the 6th of January 2018 but, a slight change to the traditional order of play will see the Sheffield Arena host the grand finale on February the 10th of February, with London’s SSE Wembley Arena holding the penultimate round on the 3rd of February.

Saturday 6th January, Manchester Arena, Manchester Saturday 13th January, The Metro Radio Arena, Newcastle Saturday 20th January, The Genting Arena, Birmingham

36 June 2017 • www.motorcycletrader.net

p036037_Shows.indd 36 04/06/2017 16:51 Warwickshire, is introducing a new hailed a success by sponsor Principal and its fourth at Tobacco Dock. live-action element to complement Insurance, the venue and organiser Claimed by the organiser to be the its hugely-popular Minibike alike, with plenty going on to keep ‘biggest independent motorcycle championship. Motoball; which crowds amused both on, and off, the show in Europe’, its ethos is to combines football and motorcycling, track. A Run What Ya Brung shared continue to support the enthusiasts is billed as ‘the fastest team sport in the Santa Pod quarter mile with of the scene, with over a third of the the world’, and it will debut at the round three of the ACU Drag Bike bikes on display coming from first- show this year. championship whilst elsewhere, timers, part-time indie builders or Off-road giants KTM, Honda, round two of the British Stunt Bike real shed-builders. Yamaha, Husqvarna, Beta and championship was won by Lee Supported by big brands such as Sherco have also confirmed their Bowers. On the entertainment front, Öhlins, Triumph, Ducati, Yamaha, attendance for the 2017 edition of tribute act Limehouse Lizzy kept BMW, Indian together with Honda, the annual off-road exhibition.www. punters rocking, and a custom bike CCM, Fantic and Royal Enfield, the dirtbikeshow.co.uk show added another element. Bike Shed has gone from strength- www.racerockride.co.uk to-strength and early indications are Kickback; dedicated to creative that circa 13,000 flooded through customs and more Bike Shed pulls in the builders the doors over the late May bank The Kickback Motorbike Show Bike Shed London 2017 was the Bike holiday weekend. & Workshop Fair takes place on Shed Motorcycle Club’s eighth show, www.thebikeshed.cc ■ Saturday the 15th of July 2017 at the Custard Factory in Birmingham. There will be over 50 customs, café racers and classic motorcycles on display as well as around 20 suppliers providing parts, accessories, equipment, engineering services and clothing - perfect for all custom bike lovers and builders. To book a trade space or find out how to apply to display a custom motorcycle, café racer or rare classic, call Lorne Cheetham on 07758 368 072, or email [email protected] www.thecustomshow.com Race, Rock ‘n’ Ride blasts through Santa Pod The rubber-burning event held over the bank-holiday weekend and launched last year by Mortons, was Photo: Tom Bing

www.motorcycletrader.net • June 2017 37

p036037_Shows.indd 37 04/06/2017 16:51 TRADE MART

Join the new Free legal advise, HR guidance, Help with Tax & VAT Plus a voice to EXCLUSIVELY BY Government and Formerly the MRA your manufacturers Call: 01788-538332 or [email protected]

Suppliers of suspension products & parts for Road / Off Road / Racing 01283 559000 www.k-tech.uk.com

AGIP OIL UK DISTRIBUTOR Te l : 01992 464199 Fax: 01992 441 866 Email: [email protected] Website: www.motoworlduk.co.uk

38 June 2017

p037038_Trademart.indd 38 04/06/2017 15:28 “The rise of PR and marketing, plus budget airlines, made foreign launches make sense”

TRADE MART 2017 EVENTS CALENDER

TRADE AND INDUSTRY EVENT ORGANISERS - Email the date and details of your event to [email protected]

JULY 15th July Kickback: Workshop & Garage Builder’s Fair, The Custard Factory, Birmingham www.thecustomshow.com

AUGUST 19th National BikeSafe Show, Rockingham, Northamptonshire www.bikesafe.co.uk PROTECTING, PROMOTING SEPTEMBER AND EXPANDING 1st – 3rd Eurojumble, Netley Marsh, Hampshire THE MOTORCYCLE INDUSTRY www.classicbikeshows.com Join us ‐ together we have a stronger voice. 24th The Cheltenham Festival of Bikes, Cheltenham To find out more visit www.mcia.co.uk Racecourse, Gloucs www.thecustomshow.com

OCTOBER 14th – 15th Classic Motorcycle Mechanics Show, TO ADVERTISE HERE CALL Stafford County Showground, Staffordshire ROD SOPP ON 01273 616040 www.classicbikeshows.com OR EMAIL [email protected] 26th – 29th International Dirt Bike Show, Stoneleigh Park, Warwickshire www.dirtbikeshow.co.uk 29th – 30th Classic Bike Live, Peterborough Arena, Peterborough www.classicbikelive.co.uk 2017 NOVEMBER 18th – 26th Motorcycle Live, NEC, Birmingham www.motorcyclelive.co.uk

Normous Newark Autojumbles Newark Showground, Nottinghamshire 4th June, 2nd July, 6th August, 24th September, 22nd October, 19th November, 10th December www.newarkautojumble.co.uk

June 2017 39

p037038_Trademart.indd 39 04/06/2017 15:28 BUSINESS JOURNAL: Chloe Themistocleous & Adam Bernstein 10 DISMISSAL MYTHS DISPELLED There are many misconceptions and half-truths surrounding employment law — and they often result in costly gaffes. Lawyer Chloe Themistocleous corrects 10 common fallacies

anagement making If employees have less than two No employee is immune from mistakes pertaining to 2 years’ service, you can dismiss dismissal. Employers must not, M employment law can them without fear of any claims however, dismiss employees lead to costly litigation, loss Employees who have been because they are pregnant or of management time and bad dismissed with less than two have pregnancy-related illness or publicity. Often, mistakes are years’ service cannot bring claims maternity leave. Such dismissals made when management assume of ordinary unfair dismissal. are likely to be automatically they know the answer to a However, they can bring other unfair and/or discriminatory and problem or rely upon longstanding claims such as automatic unfair may lead to high compensation practices taken by the company dismissal — for example, if they awards for loss of earnings and but which do not stand up to were dismissed for whistleblowing injury to feelings. Where there scrutiny. or taking family-related leave, or are genuine concerns about a discriminated against. Employers pregnant employee’s conduct or If there is no written contract must always ensure that no performance, the employee should 1between an employer and an dismissal is discriminatory or be disciplined in the same way as employee, there is no contract at all unfair. Fall foul and you’ll face a any other employee — but with There does not need to be a written large damages bill. consideration as to whether their agreement for an employee to have pregnancy was a factor in the issue a contract with their employer. A Employees with children have of concern. contractual relationship can be 3the right to work part-time or on based simply on what two parties a flexible basis An employee cannot bring a have said to one another and what No employee has a right to work 5claim for unfair dismissal at the they do. part-time or on a flexible basis, end of a fixed-term contract In the absence of a written irrespective of their personal At the end of a fixed-term contract, contract, if a dispute arises, circumstances. However, any the employer must have a fair an Employment Tribunal will employee with 26 weeks’ service reason to dismiss an employee consider what the parties say was can make a flexible working and must follow a fair procedure agreed, what they actually did and request for any reason — but in doing so. Failure to comply any supporting evidence. Problems the employer does not have to with the above may result in an arise when the parties cannot accept it. It may be rejected employee who has worked for the agree on a point they had not on solid, reasonable grounds, employer for two years or more previously discussed, for example, e.g. citing additional costs, claiming unfair dismissal at the holiday entitlement. detrimental impact on the quality Employment Tribunal. This may result in an or performance of the business, Employment Tribunal finding or inability to recruit additional Employers do not need to follow in favour of the employee; it is staff or reorganise work. Failure to 6a procedure when dismissing an unlikely to find in favour of the deal with requests properly may employee for gross misconduct employer who has failed to provide lead to an Employment Tribunal Irrespective of the reason clear terms despite being obliged making the employer reconsider for dismissal, employers must by law to do so. the request and/or ordering it to always follow a fair procedure Further, failure to provide pay up to eight weeks’ wages in when proposing to dismiss an a contract of employment can compensation. employee, even when dismissing result in the Tribunal ordering for gross misconduct. In the the employer to pay the employee Employees who are pregnant or investigation, findings may absolve up to four weeks’ wages in 4on maternity leave cannot be the employee from the charge of compensation. dismissed gross misconduct. Where a fair

40 June 2017 • www.motorcycletrader.net

p0000_Bus Journal_dB.indd 40 02/06/2017 20:50 procedure is not followed, the bound by the terms employees are transferred from dismissal will be unfair and the Even when the employee has not one company to another under the employer can be ordered to pay signed their contract, if they have TUPE regulations, they maintain compensation. not objected to the terms and continuous service from the date continued to work and accept they were taken on by the original The first £30,000 of any pay, it would likely be held that company. 7 settlement payment is always they agree with the terms. An tax-free exception to this is restrictive When an employee is Payments for contractual covenants (e.g. clauses preventing 10 dismissed, you only have entitlements such as unpaid wages, poaching of employees and clients to pay the minimum notice pay holiday pay and some notice on termination). Restrictive required by law pay will be taxable. By contrast, covenants are difficult to enforce if When an employee is dismissed payments for compensation for the contract is not signed. and is not being required to work loss of employment and injury their notice, you must pay at least to feelings up to the value of When an employee changes jobs, the minimum amount of notice £30,000 may not be subject to 9their continuity of service starts required by law (one week’s pay, tax. Failure to pay the correct again before an employee has two tax under settlement agreements The length of time an employee years’ service and one week for can lead to HMRC ordering the has worked for an employer every continuous year thereafter, company to pay additional tax. (continuous service) is important capped at 12 weeks). However, if If the settlement agreement does because an employee has certain the employee’s contract stipulates not include an indemnity clause rights when they reach certain a longer notice period, that must requiring the employee to repay levels of service (e.g. the right be paid instead. Failure to pay the the additional tax to the employer, to claim unfair dismissal). proper notice may result in claims the employer will not be able to Continuous service carries of wrongful dismissal for unpaid recover this from the employee. on from one role to the next notice pay. within the same organisation, If an employee has not signed provided there are no breaks in Chloe Themistocleous is an associate at law 8 their contract, they are not an employee’s employment. When firm Eversheds Sutherland. ■ HOW TO GET A LEGAL HEAD IN ADVERTISING We live in an age of advertising, with new possibilities for online promotion opening up all the time. But strict rules still apply, as Adam Bernstein explains

e live in a highly 2016, stated “Titus El-Guapo 29er represented a genuine saving competitive world where Full Suspension - Cane Creek and concluded that the ad was W trade is no longer confined DB Rear Shock – 16in Frame misleading, and banned it. to traditional markets. We now SALE! £399.99”. Text stating Others in the sector, including compete for sales online as well “£999.99” was struck-through. The Fins Motorcycles (October 2015) as on the high street, and so need complainant challenged whether and Red Circles Motorcycles Ltd to promote ourselves online too. the claimed saving was misleading (July 2013) have fallen under the What does this mean in terms of and could be substantiated. ASA’s lens too. keeping within the rules? The company responded by In August last year, the saying that the quoted higher The rules Advertising Standards Authority price was the recommended retail Starting with the ASA, the (ASA) faced this tricky case. price, not their previous selling UK’s independent regulator of The UK Cycle Centre’s website price. The ASA saw no evidence to advertising across all media, it ukcyclecentre.co.uk, in March show that the advertised reduction applies two codes of practice —

www.motorcycletrader.net • June 2017 41

p0000_Bus Journal_dB.indd 41 02/06/2017 20:50 BUSINESS JOURNAL

CAP and BCAP Codes — which it uses to regulate non-broadcast and “AN ADVERT MUST NOT DECEIVE OR MISLEAD broadcast advertising respectively. CONSUMERS INTO MAKING A PURCHASE” But Donald Mee, an associate at Harbottle & Lewis LLP, says that the Consumer Rights Act 2015 widespread offence.” programmes and advertising is (CRA) is also relevant: “Any public The two codes set out particular distinguished from sponsorship; statements made about goods, restrictions, depending on, among and (iii) the broadcaster maintains including those in advertising, other things, whom the advert editorial control over sponsored are relevant in assessing whether is targeting, and the product. content and that programmes the goods comply with the quality Particular rules also apply to are not distorted for commercial standards set out in the CRA. For comparative advertising. purposes.” services, anything that is said or An advert is deemed misleading written to the consumer by the if it is likely to deceive consumers Possible penalties provider about it or the service is and/or likely to cause consumers What happens if a complaint is deemed to be part of the contract to take “transactional decisions” upheld? Me says: “If the ASA for the service.” that they would not have taken had finds that an advert breaches the Firms should also be aware of they known the truth. Omission CAP or BCAP Code, it will ask the the Consumer Protection from as well as falsehood may fall into advertiser to withdraw or change Unfair Trading Regulations 2008 this category. The ad must include it.” Interestingly, although the (CPRs). The premise behind the all “important information that ASA cannot impose fines, the ASA CPRs is simple: they prohibit allows the consumer to make an does have other sanctions at its any unfair, misleading and/or informed decision.” disposal which include publishing aggressive commercial practices. “An advert may be deemed to be its decisions, asking publishers Further, as Mee notes, “They aggressive,” says Mee, “if it is likely and media owners to refuse space set out 31 blacklisted practices, to significantly impair the average for an advertisement until it has expressly banned; these include consumer’s freedom of choice been changed. It can also refer the displaying a quality mark without through harassment, coercion or advertiser to Trading Standards authorisation, falsely claiming undue influence.” Factors include or the CMA, which can seek an to be a signatory to a code of the timing, location, nature or injunction through the courts to conduct, and falsely stating that a persistence of the advertising prevent the same or similar claims product will be available for a very and whether the advertiser being made in future adverts. limited time in order to obtain an exploits any specific misfortune or Engaging in a practice that is immediate decision.” circumstance of the consumer. banned under CPRs or placing Just as consumers know they An advert may also be deemed misleading advertising prohibited have rights, businesses have to be “unfair” if it goes against by BPMR should be considered protection too, in the form of the requirements of “professional “criminal offences punishable by the Business Protection from diligence” — the standard of care a fine, up to two years in prison or Misleading Marketing Regulations expected towards consumers and both. Consumers also have civil 2008 (BPMRs). These prohibit general principle of good faith in remedies against entities that misleading business-to-business the advertiser’s field of activity. breach CPRs, such as unwinding marketing communications. Mee the relevant transaction or adds: “It’s important to note that Other fields receiving a discount.” the BPMRs set out the conditions While most know the rules apply Mee continues: “Sellers need under which comparative to print, radio and TV, firms must to remember that consumers can marketing communications are note that the ASA rules also apply reject goods that are defective, permitted.” to social media. Adverts and and receive a refund, within 30 Responsibility for enforcement social media posts must be clearly days of delivery or installation. If a of the CRA and CPRs sits with identifiable. The same applies to consumer does not reject defective the Competition and Markets promotional activities such as goods, they may require that the Authority (CMA) and Trading competitions - CAP (Section 8) goods are repaired or replaced, Standards, while responsibility for and BCAP (Section 28) contain or seek a reduction. Similar rules enforcement of BPMRs sits with particular rules here. apply to defective digital content, Trading Standards. Those who use sponsorship except that consumers do not to promote their activities need have the short-term right to reject Activities allowed to note that this too is regulated defective digital content.” The CAP and BCAP Codes cover in the same way. Mee explains: The lesson is: advertise by the a number of areas and can be “These are set out in section nine rules. A one-off gain from breaking reviewed online. Mee says, of the Ofcom code and require the rules really isn’t worth the risk. “Adverts must be identifiable as that: (i) sponsorship arrangements adverts, not be misleading and not are transparent; (ii) sponsorship Adam Bernstein is a business-to-business likely to cause harm or serious or messages are separate from literary agent. adambernstein.co.uk ■

42 June 2017 • www.motorcycletrader.net

p0000_Bus Journal_dB.indd 42 02/06/2017 20:50 THE MOTORCYCLE TRADER INDUSTRY BIBLE! Looking for a motorcycle trade-specific brand, product or service provider? FIND THEM HERE

YOUR A to Z listing of Manufacturers, Distributors and Suppliers, cross-referenced to full A-Z Product Guide.

Call 01273 616040 or email [email protected] to find out how you can be included in the next issue of the indispensable MOTORCYCLE TRADER DIRECTORY

www.motorcycletrader.net • June 2017 43

A-Z listings MAY 2017.indd 43 04/06/2017 16:43 THE DIRECTORY A-B www.motorcycletrader.net

AJS MOTORCYCLES APICO FACTORY RACING Armore Moto A Staffordshire T: 01630 655720 A.K. International (I&E) W.Midlands Astro General Corporation T: 01384 480490 Lancashire Cumbria T: 01282 473 190 T: 01539 536655 A16 Road n Race Supplies E: [email protected] Lincolnshire www.apico.co.uk ATV City T: 01507 480 455 Hampshire Apico Factory Racing is one of the UK’s See C-Dax Systems Eu T: 01264 352712 leading off road distributors, with over Aaron Radiator Co www.ajsmotorcycles.co.uk 25,000 lines currently distributed from ATVS Only London our warehouse in the North of England. Bucks T: 0208 653 1144 Alan UK A large selection of these products can T: 01280 848426 Wiltshire be found in our latest catalogue. We Abba Motorcycle Equipment T: 01793 882431 are constantly adding and updating our Audicator Essex ranges to give you the best products W.Sussex T: 01245 322 331 Alexander Leisure UK available. New products for this year T: 01903 851905 Cheshire include the Apico Factory Racing CNC Able Plastics T: 01625 571111 Clutch Covers, Apico Factory Racing Auto-Cycle Union (ACU) Essex Gilets and the 2017 range of Apico Warwickshire T: 01206 272004 All Bike Engineering Factory Racing workshop tools from T: 01788 566400 London tyre & mousse changers to wheel Acerbis UK T: 020 8858 9052 bearing removers to name a few. Also Autocom Products Bedfordshire in the last year we have added WD-40 Cambridge T: 01582 491076 Allens Performance R&D to our brand to our portfolio and have T: 01487 840960 Nottinghamshire companies such as Bolt, Goldfren, NG Active Leisure Protection T: 01949 836733 Brake Disks and Twin Air manufacturing Autoglym Somerset products under the Apico brand name. Hertfordshire T: 0771 564 3714 Almax Security Chains To see more of the full Apico Factory T: 01462 677766 Tyne & Wear Racing Hard parts range and distributed Acumen T: 0191 264 2773 brands please visit apico.co.uk Avon Tyres Hampshire Wiltshire T: 01264 359922 Alpha.Dot Security Aprilia / Piaggio T: 01225 703101 Bedfordshire Kent Adly Moto T: 020 7431 0738 T: 0208 2908800 Avon Motorcycles Staffordshire Bristol T: 01543 466789 Alpinestars S.P.A Arctic Cat UK T: 0117 972 8769 Italy Essex T: 01702 603364 Adventure-Spec Ltd T: 0039 0423 5286 West Yorkshire ARD Racing B 01422 882997 AMCA Events Tyne-and-Wear Staffordshire T: 0191 261 4579 B&C Express ADX Media T: 01543 466282 Lincoln Manchester ARENA SPORTS LIVE LTD T: 01522 791369 T: 0845 0569754 Andover Norton International Hampshire Bankstone Airfow UK T: 01264 359 565 West Yorkshire Oxfordshire T: 0844 888 7610 T: 0845 4582611 AP Racing T: 08454 750796 Coventry www.arenasportslive.com Banner Batteries AJP Motos T: 024 7663 9595 Staffordshire Bridgend ARMITT LEISURE SUPPLIES T: 01889 571100 T: 01656 871268 Baotian Scooters Clements Moto, Kent T: 01227 720700

Barracuda Cheshire Somerset T: 07736 002 185 T: 01373 474740 E: [email protected] www.electric-motion.co.uk Bauer Media Peterborough T: 01733 468000

Highlight your company entry from as little as £20. Call our sales team on 01273616040

44 June 2017 • www.motorcycletrader.net

A-Z listings MAY 2017.indd 44 04/06/2017 16:44 THE DIRECTORY www.motorcycletrader.net

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Catalyst Computer Systems Classic Bike Shows Colin Appleyard Sport & Pleasure has proven to be a big hit since its Leicestershire Lincolnshire West Yorkshire introduction 12 months earlier. With a T: 0116 230 1500 T: 01507 523 456 T: 01535 606311 range of classic and treaded race tyres also available, Continental continue to CCM Motorcycles Clinton Enterprises Competition Logistics be a real force in the paddock. Lancashire Leicestershire Derbyshire With an extremely pro-active online T: 01204 544910 T: 01455 292111 T: 01332 695258 marketing approach, we’ve been able to reach out to more riders than ever CEL Trade CLEMENTS MOTO LTD Compass Sales before in the UK, and have seen a big Leicester Northants increase in brand awareness as a T: 0116 2449846 T: 07866 559515 result. We continue to offer market leading Central Wheel Components Unit 1a Woolton Farm CONTINENTAL TYRES technologies and competitive pricing West Midlands Bekesbourne from a trusted brand name – what’s T: 01675 462264 Canterbury not to like? Kent CT4 5EA Get in touch with Cambrian Tyres on Cetem Polishing Supplies T: 01227 720700 Cambrian Tyres 01970 624004 to find out more today. Lincolnshire E: customer.services@ North Parade T: 01472 824520 clementsmoto.co.uk Aberystwyth SY23 2JR Cosworth Racing Clements Moto brings to UK dealers Brand Manager: Graham Matcham Northants CGH Imports a diverse range of product in non- (07772 911137) T: 01604 598300 Staffordshire conflicting market sectors. Dealers E: [email protected] T: 01283 500450 choose singular or multiple brands to Web: www.conti-bike.co.uk County Battery Services suit their dealership. Continental have announced several Notts Champion Equipment Our lightweight brands, Zontes and new additions to their popular T: 01623 757377 Norfolk Motorini have a quality range of motorcycle and scooter tyre range T: 01953 888664 scooters and motorcycles produced for 2017. CRD International.co.uk to an exacting standard, sold with a The innovative new ContiRoadAttack 3 Kent Chandler Direct two-year warranty. sport touring tyre with Easy Handling T: 01233 666996 West Yorkshire Wanting sporty Italian? Fantic Motor Technology and the latest Rain Grip T: 0845 000 3035 brings heritage and flair with a growing compound delivers class leading wet Creative Products range of enduro trail and super moto grip at all angles of lean and includes Gloucestershire Channel Rider Training motorcycles to our line-up. specific fitments for heavy tourers T: 0770 392 4448 Kent Whilst dealers looking for the unique along with sizes for road-going ADV T: 01303 220800 can turn to our Swiss brand, Quadro machines. Croft Promosport Vehicles; specialising in truly unique For cruiser and custom machines we’ve N.Yorkshire Charnwood Classics Ltd tilting 3 and 4 wheeled scooters. got the new ContiTour, along with the T: 01325 721 815 Leicestershire For lubricants we are pleased to offer ContiLegend whitewall, both of which T: 01509 508 905 dealers the superbly engineered and deliver excellent stability, high mileage Crossbow Calendars blended Global Racing Oil range of and superb grip in all conditions. Surrey Cheffns products. We continue to offer a market leading T: 020 8669 6400 Cambridgeshire Dealers are served by a dedicated sales range of adventure sport tyres, from T: 01223 213777 and support team. Dealers interested the road-biased ContiTrailAttack 2 to Crowtree Leathers in any of our brands are encouraged to the ever popular big block TKC 80. For Lincolnshire CI Sport contact us for an informal chat. those who want something in between, T: 01507 602099 Surrey the TKC 70 has been a big hit since T: 01372 378000 Close Motor Finance its introduction in 2015, giving great Cruiser Ecosse S.Yorkshire performance both on and off-road, Scotland CIA T: 01302 646 619 without compromising on mileage. T: 01334 652670 Warwickshire The ever popular ContiMotion T: 0844 88 88 323 CMC Distribution range continues to be a big seller, Custom Cruisers Dorset especially with the wider range of sizes Derbyshire Cipher Graphics T: 0870 4461644 introduced last year. It continues to T: 01773 835666 Staffordshire offer unbeatable value as an entry- T: 01782 5255002 CMF Engineering level, premium quality radial for a wide Custom Fasteners Herefordshire range of machines. Powys Cirrus (UK) T: 01989 769191 Also introduced in 2017 is the T: 01686 629666 Norfolk new ContiCity, an ideal option for T: 01379 853129 CMS HELMETS lightweight, urban and classic bike Custom Made Ear Protection Active Leisure Protection owners who want modern performance Dorset Classic Motor Cycles Somerset T: 01823 669775 from their tyres without compromising T: 01305 264021 Hants on style. T: 01794 518 433 CMS Wholesale Taking all three top-spots in Cylinder Head Shop Devon Thundersport’s Golden Era SBK last Co Wexford T: 01392 202670 year, the ContiTrack racing slick T: 00353 539134090

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CZ Chain DEP Sport 2003 identifying a niche market for Doug Dearden Yamaha Bickers Kent custom parts for the Vmax motorcycle. Hampshire T: 08704 282272, T: 01622 765353 We formed vmaxbitz.com Ltd in T: 023 80891110 www.bickersplc.com 2005, by which time the business had Derbi UK focussed on supplying speedometers DP Brakes London T: 0800 81829800 and gauges and became the authorised Warwickshire D Devitt UK distributor for Koso. We hold all T: 024 76 343741 Essex their MPH range and accessories in D3o Lab T: 01708 385959 stock, with access to all models via the DPC Distribution E.Sussex European subsidiary. W.Yorkshire T: 01273 418600 Devon Rim Company We have subsequently been appointed T: 0870 1220214 Devon the UK distributor for the Japanese Darley Moor MCRRC T: 01769 574108 brand Daytona and, again we are Draper Tools Derbyshire mainstreaming its range of gauges and Hampshire T: 01246 866537 DIAMONDBRITE – motorcycle accessories. T: 023 8049 4333 MOTORCYCLE We are dealers for Smiths digitally Datatag Id ® re-mastered gauges and market our Dread Surrey own Swift brand of classic gauges. Buckinghamshire T: 01932 895304 Our range also includes products from T: 01908 221666 Motogadget and the GPT range of GPS Datatool Speedometers. Driving Standards Agency Chorley During 2011 we became an introducing Nottinghamshire T: 01257 249928 agent for the trade supplier T: 0115 901 2500 Jewelultra Group Ltd Paaschburg & Wunderlich, supplying Dave Cooper Trailers Diamondbrite House trade customers with some of its many Dualways Kent Ewell Lane catalogue parts, from our offices in the T: 01623 708607 T: 01732 820082 West Farleigh UK, at the same price as from Germany. www.dualways.com Maidstone David Silver Spares Kent ME15 0NG Digitek Moto Technics Ducati UK Suffolk T: 01622 815679/07808 841489 Leeds Buckinghamshire T: 01728 833020 E: [email protected] T: 0113 246 7230 T: 0845 1222 996 www.jewelultra.com Davida UK Direct Battery Solutions Duck Smart Cleaning Products Merseyside D.I.D. CHAIN Leicestershire Benfeet, Essex T: 0151 647 2419 T: 01858 433330 01268 750300

Dealerwebs DIRECT DISTRIBUTION Duke Marketing Derbyshire T: 01274 599172 Isle of Man T: 0845 257 8277 www.directdistributionservices.co.uk T: 01624 640000 30 Optima Park Deep Blue Systems Thames Road Dirt Bike Rider Dunlop Tyres Surrey Crayford Lancashire W.Midlands T: 020 8541 4131 Kent DA1 4QX T: 01524 385980 T: 0121 306 6000 T: 01322 526 236 DB Covers F: 01322 528 487 DL Motorsports Dura Staffordshire E: [email protected] Notts T: 0844 4125795 Northants T: 01782 335649 www.bikealert.com T: 01280 706050 DLK Imports Delkevic DIGITAL SPEEDOS T: 01685 810005 Durnbury Ltd Staffordshire Essex T: 01782 338 736 DMS Technologies T: 01787 475351 Hampshire Demon Tweeks Digital Speedos T: 01794 525400 Dynojet UK WWW.DIGITAL-SPEEDOS.CO.UK Wales Lancs T: 01978 664 474 Vmaxbitz.com Ltd Dobbs Leathers T: 01995 600500 Corner Farm Northants Dennis Trollope Racing Packwood Road T: 01604 753712 Dyno Pro Somerset Lapworth Hampshire T: 01179 570821 Solihull B94 6EJ Donington Park T: 08000 4321 68 T: 01564 775522 Derbyshire Denso M: 07967676703 T: 01332 810 048 Borders E: [email protected] T: 01450 373333 www.vmaxbitz.com Double Red www.digital-speedos.co.uk Linconshire Jon Pullara commenced trading in T: 01522 693 278

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Emblem Motorcycle Magazine E-Scape Experian E Leicestershire Cheshire Nottinghamshire T: 01509 508423 T : 03330 117233 T: 0870 4140310 E City Wheels London English Abrasives & Chemicals Eskay Express Equipment T: 0207 193 7970 Staffordshire West Sussex Cumbria T: 01785 251288 T: 07803 896090 T: 01539 739733 E-Motive Electric Bedfordshire ENI OIL UK IMPORTERS Eskee Z Express Insurance T: 01582 488 192 Somerset W.Midlands T: 08456 585 856 T: 0800 9801513 E-Scoota T: 0845 652 0757 Euro-Classics Express Keys Northamptonshire Kent Earl’s Performance Products Moto World (UK) T: 01604 591222 T: 01689 850008 Northants T: 01992 464199 T: 01803 869850 F: 01992 441 866 Euromoto Direct Extreme Publishing E: motoworld@superformance. Hampshire London Easy Rider (Europe) co.uk T: 0870 442 8399 T: 0208 8404760 Staffs www.motoworlduk.co.uk T: 01785 250353 Eni I-Ride is a complete range of Europa Motorsports Uk superior quality motorcycle and County Antrim F EBC Brakes scooter lubricants with the best T: 0870 243 8817 Northants technology to guarantee maximum Fabs County Trailers T: 01604 583344 reliability, improved power and European ATV Safety Institute Essex performance. Eni researchers have West Sussex T: 07984 336756 Ebike Insurance achieved the highest standards of T: 01903 816286 Somerset technological excellence. All Eni FABULOUS BIKER BOYS T: 0870 753 1124 products are subjected to the most Europium World severe tests, ensuring that they Greater Manchester Eccles Racing conform to the highest quality and T: 0161 2573524/644 Norfolk performance standards. T: 01842 755525 Moto World UK Ltd. is the sole UK Eurotek Sport Motorcycles importers for Eni and Agip oils. We N.Yorkshire Eco Scooters offer an excellent range of oils for both T: 01765 608209 Warwickshire commercial and private use, and in a Witney Business & Innovation T: 01455 292688 range of sizes from; 1 litres all the way Evans Waterless Coolants Centre, Windrush Industrial Park to 200 litres. Swansea Burford Road EDZ We offer great prices for both Trade T: 01792 572299 Witney Oxon OX29 7DX Cumbria and Consumer and have a stand out T: 01993 709486 T: 01900 810260 customer service team, waiting on Event Express www.fab-biker.co.uk standby for any of your oil needs. Just Worcestershire One of the UK’s best-established public eGrandprix drop us a call for a quote on 01992 464 T: 01905 732737 relations agencies specialising in the T: 0870 445 0111 199 or visit www.motoworlduk.co.uk motorcycle market, the Fabulous Biker for more information on our products Every Accessory Boys represents a wide variety of Ekselsior and services. W.Midlands businesses, including manufacturers, Hampshire T: 0121 501 3321 distributors and retailers. Detailed T: 0238 0636296 Enzo Industries market knowledge means that the Essex Evolution Composites Biker Boys write press releases that Elecscoot T: 07960 678786 Hampshire get noticed, whether promoting Co.Durham T: 01590 622355 products, services or events. In T: 01207 502 599 Equinox addition, they also help clients with Lincolnshire Evopos UK customer communications, social Electrex World T: 01724 798024 Dorset media and market research (e.g. Oxon T: 01202 795900 consumer surveys). Offering a simple T: 01491 682369 ERMAX UK flat fee structure and with their proven Exactrep track record, the Fabulous Biker Boys Electric Motion Warwickshire have built a loyal client base over the Cheshire T: 024 76442054 past two decades. Find out more at T: 07736 002185 www.fab-biker.co.uk. Lincolnshire Exitlight Electric Motorcycles T: 01427 612536/677990 Leicestershire Factory Agencies Bucks E: [email protected] T: 0116 2700005 South West T: 07808 118118 www.pyramid-plastics.co.uk T: 01749 342491

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Falcon Insurance This personnel and technology support Fox Europe Gazelle Stainless Steel Exhausts W.Midlands helps us to deliver the best quality T: 0191 4876100 Pembrokeshire T: 0800 4402830 product training to our growing dealer T: 01239 841715 network, ensuring that UK customers Freefow Power Sport Falcon Shock Absorbers will always receive the best service Glasgow GBS Impex Dorset for our large portfolio of world leading T: 0141 6300021 Cheshire T: 01929 554545 brands. T: 01270 768 455 From quality brands like Shoei, Sidi, Freewheel UK Fantic Motor Caberg, Spidi as well as our wholly Norfolk GE Commercial Clements Moto, Kent owned brand Spada to everyday hard T: 01692 500300 Surrey T: 01227 720700 parts like NGK, RK Chains, Lucas T: 01932 792000 Batteries and Petronas Oils - our sixty Freight Products (UK) Fast Bikes year heritage of quality, trust and Warwickshire Geoplan Lincolnshire service runs through everything we do. T: 01926 641222 N.Yorkshire T: 01507 529 529 T: 01423 569538 FGM Claymore Fuchs Lubricants (UK) PLC Fastec-racing Warwickshire Staffordshire Geoff Selvidge Suffolk T: 01789 490177 T: 08701 200400 Berkshire T: 01683 660186 T: 01628 631 690 FI International Fuel Exhausts Faster By Design E.Sussex Cumbria Gerbing Heated Clothing Co Durham T: 01424 215444 T: 01539 738 333 Kent T: 01388 773 322 T: 01892 457373 Firestorm Distribution Fun Bike Imports Fastrack 4 Solutions Yorkshire Wiltshire Get Bike Northants T: 01262 469904 T: 01225 790159 London T: 01604 811965 T: 0208 3263366 Five FunBikes Ltd FERIDAX (1957) Motogear, Northants Leicester GETECH T: 01536 485484 T: 0844 873 0307

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in-depth knowledge of motorcyclists’ GOODRIDGE UK Group Lloyd Hebo UK Racing needs. The company still works Cumbria London by these values today, undergoing T: 01768 483784 T: 020 8314 0888 constant research to develop new materials and technologies that result GT-85 Hein Gericke (UK) in the best quality end product. Hampshire N.Yorkshire Exeter Airport Business Park T: 01730 825151 T: 01423 873070 Glass’s Information Services Devon EX5 2UP Surrey T: 01392 440640 Guildford Tyre Company Hejira Racing Developments T: 01932 823823 F: 01392 441780 Surrey Buckinghamshire E: [email protected] T: 01483 531831 T: 01280 822143 Glf Accessories www.goodridge.com Bedfordshire Goodridge is the world’s leading Hel Performance T: 01525 717009 manufacturer of performance fluid H Devon transfer systems. It operates in the T: 01392 811601 Gliptone Leathercare automotive, motorcycle, motorsport, H-C Travel W.Yorkshire military and specialist industrial Hampshire HELD UK T: 01706 819365 sectors. This dynamic private company T: 01256 770775 N.Yorkshire manufactures in 9 facilities globally T: 01423 790 121 Glo-Marka Distributors and supplies customers around the Hagon Products Devon T: 01271 865528 world with innovation, reliability and Essex Helite outstanding service. T: 0208 5026222 Leeds Global Distributors T: 01132 843497 Ireland GOLDING BARN RACEWAY Halton Engineering T: 00 3531 862 3438 www.goldingbarnraceway.co.uk N.Lincolnshire Helphire Bike Assist T: 01724 732283 Somerset Global Fuel Treatments Gould Autoplates & Signs T: 0500 224455 T: 0845 2600 145 Somerset Hardcore Racing Products T: 01275 853853 Cambridgeshire Henry Squire & Sons Global Racing Oils T: 01487 813755 W.Midlands Clements Moto, Kent GP Promowear T: 01902 308050 T: 01227 720700 E.Sussex Harglo Performance T: 01424 716161 Gloucestershire Herald Motor Company Globe Busters M/C T: 01386 701162 T: 0845 555 1234 Powys GR Ducati T: 08452 304015 London Harley-Davidson UK Hi Level T: 020 8947 7555 Oxfordshire S.Yorkshire GMA Wholesale T: 0870 8501903 T: 01302 890400 Cheshire Grampian Motors T: 01625 576138 Merseyside Harpers Raceshop Hid City Bikes T: 0151 931 5009 Essex London Goka UK T: 01702 482016 T: 020 6908826 Essex Grand Prix Racewear T: 01245 226680 Northamptonshire Harrison Billet Hideout Leathers T: 01327 855585 Kent Essex Go MX Distribution T: 01795 477752 T: 01799 584828 Co Down/ NI Graphix T: 02892 699 770 Staffordshire Harris Performance Products Highfve T: 01782 570010 Hertfordshire Leicestershire Gold & Goose T: 01992 532501 T: 01332 724747 London Greenmonkeywholesale.com T: 0208 4442448 Staffordshire Hawkshaw Motorcycles Highway Hawk UK T: 0845 561 0080 Liverpool Dorset Golden Tyre Direct T: 0151 9490991 T: 01202 571812 Bucks Greeves Motorcycle T: 01494 482 664 Essex Haynes Publishing T: 01245 227667 Somerset Goodwood T: 01963 440635 W.Sussex Griffn Shopfttings T: 01243 75000 S.Yorkshire HD Tools T: 0114 270 1370 W.Sussex T: 01798 813837 Grinfactor Devon T: 01288 275002

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HIFLOFILTRO Hyperdyno UK Ikonshocks UK Joe Hughes International Worcestershire Warwick Derbyshire T: 01299 828037 Tel 01926 430562 T: 01332 769578

IXON Jofama 30 Optima Park, I Motogear Leicestershire Thames Road, Northants T: 07811 389416 Crayford, Kent, Icat Europe T: 01536 485484 DA1 4QX Warwickshire John Lampkin Imports T: 01322 526 236 T: 07734 529441 IXS Motorcycle Fashion W.Yorkshire Fax: 01322 528 487 Switzerland T: 01535 655970 E-mail: [email protected] Icomm T: 00 41 41 926 6111 Web: www.hifofltro.com Northants John Milverton T: 01604 584655 Izax Motorcycle Engineers W.Midlands HM Quickshifter Derbyshire T: 0121 772 4517 Kent Ifor Williams Trailers T: 01773 875986 T: 01795 429168 T: 01490 412 527 John Mockett E: [email protected] HM Racing IGM UK J Kent Cornwall Johnson Controls Batteries T: 01689 856595 T: 01209 217777 J H Haynes & Co See VARTA Somerset Hobbsport Racing ILS (Italian Locking Systems) T: 01963 440635 Jon Fraser Exotica W.Yorkshire East Lothian Suffolk T: 01379 870312 T: 01535 653050 T: 0131 665 2256/9099 J&S Accessories Cheshire Jorade Commercial Holeshot PR IMP UK T: 01606 810800 Berkshire Kent S.Yorkshire T: 0118 988 2852 T: 01732 761006 T: 01226 202 299 Jack and Associates Middlesex JPD Developments Honda Logistics Centre In Car- On Bike T: 07887 642001 Derbyshire Wiltshire N.Yorkshire T: 0870 2401165 T: 01793 833397 T: 01759 302350 Jack Lilley Middlesex JPI Motorsport Services Honda UK Independent Tools Ko-Ken T: 01784 420421 Lincolnshire Berkshire W.Yorkshire T: 01522 540808 T: 01753 590500 T: 01422 833440 JAYCEE DISTRIBUTORS JT Engine Developments Honley Indespension Derbyshire Huddersfeld Lancashire T: 01530 272045 T: 01484 421232 T: 01204 478500 Suffolk Jtec Sports Hood Jeans Indian Motorcycles T: 01473 281838 Ireland Norfolk Mid Lothian Fax: 0800 269637 T: 00353 879 107521 T: 01953 861166 T: 0131 557 5807 Email: [email protected] Web: www.jayceeip.com JTS Biker Clothing HPS / Harwood Perf. Source Institute Of Avanced Motorist Leicestershire Derbyshire London Jenks Bolts T: 01530 812121 T: 01773 831 122 T: 020 8996 9600 Essex T: 01245 361 687 JT SPROCKETS HQB Sport & Leisure Inta Motorcycle Services Hampshire Kent JHS Racing T: 01264 889012 T: 01622 688727 Somerset T: 0117 986 8844 Hunterclass Inta-Moto 30 Optima Park, London Wiltshire Jim Sandiford Thames Road, T: 020 8923 6753 T: 01249 705926 Lancashire T: 01706 230396 Crayford, Kent, DA1 4QX HVUK Intermot Jinlun T: 01322 526 236 Surrey Germany Staffordshire Fax: 01322 528 487 T: 01293 771 691 T: +44 (20) 75666345 T: 08712 885 669 E-mail: [email protected] Web: www.jtsprockets.com Hyperbolt International Dirt Bike Show Jmc Engineering London See Mortons Media Merseyside T: 020 8579 5166 T: 0151 546 0604

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Jumbo GB Organisation Kitech Performance Langcourt Quads, Classics & MP3s. Staffordshire Powys Somerset Excellent Rates of Commission on T: 0121 605 4530 T: 01938 871 590 T: 01934 612226 referral schemes, for further details or for Dealers seeking a Motor Trade or KJM Trade Laser Training School quotation call Candice K Greater Manchester Warwickshire Abbott on 01379 646506. T: 01257 451656 Tel : 01926 818196 K&N Filters (Europe) Llexter Cheshire Kleaning Equipment Western Langston Motorsports Devon T: 01925 636950 Shropshire Surrey T: 0845 4592369 T: 01952 502600 T: 01932 850631 K-Lock Lock Mate Key Kent T: 01797 367 527 Kliktronic Larsson UK Ltd London Suffolk Northants T: 0207 351 7908 K-Tech Suspension T: 01359 242100 T: 01536 265 633 Derbyshire Lookwell Bike Fashion BV T: 01283 559000 Knockhill Lawrence Performance Services Netherlands Fife Wiltshire T: 0031 40 251 0506 Kais Suspension Services T: 01383 723 337 T: 01985 850132 Greater Manchester Loop Fobs T: 01942 896366 Knox Lazertrack Derbyshire Cumbria Bedford T: 01283 224404 KAPPA T: 01900 825825 T: 01767 641489 LPG Scooters Koelnmesse Gmbh Intermot LB Restoration Services London Germany Cornwall T: 0208 299 5078 Neo Distribution Ltd T: 0049 221 821 2499 T: 01208 269746 T: 01778 349 333 LS2 Helmets www.neodistribution.co.uk Koyo (UK) Lazer Helmets T: 01670 856342 Buckinghamshire Belgium Kawasaki 4U T: 01908 289 300 T: 0032 10 300300 LSL Staffordshire Essex T: 01785 257611 Kriega Lazer (On road) 01245 361687 Cheshire Northants Kawasaki Motors (UK) T: 01829 770767 T: 08446 860486 Lucas Oil Products Buckinghamshire Anglesey T: 01628 856600 KTM Sport Motorcycles LED wear T: 01248 723 666 Northants Burton-on-Trent Kazimo T: 01280 709500 T: 01283 480 609 Lucy Dell Earplugs Lancashire Worcestershire T: 01282 699 001 Kudos Software LEXHAM INSURANCE T: 01584 781762 Devon Kazuma Quad Bikes T: 01548 843586 Lust Racing Warwickshire London T: 02476 455 893 KÜRYAKYN T: 07960 990134 T: 0161 337 4390 Keyloops Lydden Hill Renfrewshire KW Automotive Kent Tel 01505 229500 Kent Norfolk T: 01304 830557 T: 0870 9907536 T: 0845 6076756 Keihan Systems www.lexhaminsurance.co.uk Worcestershire Kymco Lexham, an independent insurance M T: 01527 518525 (See Masco) broker specialising in all things to Shropshire do with the motorcycle industry. M-Sport Developments Keith Martin Action Photography T: 01743 761107 Established for 15 years insuring Staffordshire N.E.Lincolnshire more than 40,000 individual riders, T: 01827 875888 T: 01469 573063 hundreds of dealers for their Motor L Trade, Training Schools, Self-Drive M.A.D Services Kiddimoto Hire. The company ethos is the same E.Sussex Somerset L&L Imports today as when it was founded in 2000 T: 07710 732888 T: 01749 871175 Cumbria - “We offer competitive premiums T: 01697 349295 backed by a first-class service”. M/C Electrics Kirkby Tyres We operate bespoke schemes covering Norfolk Liverpool ages 16+ on Mopeds, Scooters, 125cc T: 01603 400297 T: 08702 428 800 Motorcycles, New riders as well as

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Madison Mark-It UK Distributors MCI Tours Michael Tyres Middlesex Worcestershire Cheshire Norfolk T: 0208 385 3385 T: 01386 792867 T: 0161 941 7149 T: 01508 499718

Mag (UK) - M/C Action Group Marlin Environmental MD Racing Products Michelin Tyre Plc Warwickshire W. Sussex Somerset Staffs T: 0870 444 8448 T: 01243 513657 T: 01935 429646 T: 01782 402000

MAG Europe Martin Conquest MDL MIDLANDS PERFORMANCE Manchester Greater Manchester Derbyshire LIMITED T: 0161 337 4390 T: 0161 3510324 T: 01773 864420

Maguire’s Garage Martin Heath Photography MDS Battery Northen Ireland West Sussex Enfeld T: 02890 613141 T: 07977 596 164 T: 0800 310 2100 T: 024 7722 0747 Maitland Racing Masco Mecatecno UK E: support@midlands- London Shropshire Jim Sandiford Motorcycles performance.co.uk T: 020 7485 0473 T: 01743 761107 Lancashire High-tech, low-cost company at the T: 01706 230396 forefront of professional web design. MALCOLM RATHMELL Mash Motorcycles SPORT LTD T: 01264 889012 Meguiar’s UK Midwest Marketing Limited www.mashmotorcycles.co.uk Northants Worcestershire T: 0870 2416696 T: 01527 574422 Masterquote Hampshire MER Products Mike Pearce and Sons Thornton Grove House T: 0870 242 0056 Hertfordshire Devon Bishop Thornton T: 01992 512 698 T: 01404 890234 Harrogate, HG3 3JW MAW Solutions T: 01423 772885 West Sussex Merlin Books Missing Link F: 01423 772205 T: 01273 493343 W.Sussex Northamptonshire E: [email protected] T: 01403 257626 T: 01327 857061 www.mrsltd.co.uk Maxco Lancashire Merton College Mitas Tyres Mallory Park Motorsport T: 07970 491985 Surrey Bike Tyrestore, Leicestershire T: 0208 4086500 West Midlands T: 01455 842931 Maxton Engineering T: 0800 281 413 Cheshire Metal Mule Manbat T: 01928 740531 W.Sussex Mito UK Shropshire T: 01273 842094 Dorset T: 01743 218500 Maxxis UK PLC T: 01202 667323 Suffolk Metasystems UK Manheim Auctions T: 01394 604040 Worcestershire MK Powered Nottinghamshire T: 01905 791700 Northants T: 0844 856 4610 MB Developments T: 01536 484009 S.Yorkshire Metisse Motorcycles Manx Leathers T: 01709 869756 Oxfordshire Mobil Oil Company Isle of Man T: 01367 870630 Surrey T: 01624 862632 MBM T: 01372 222000 Northamptonshire Metmachex Engineering Manx Mcc T: 01604 713656 Derbyshire MODE PERFORMANCE LTD Isle of Man T: 01773 836241 T: 01624 644649 MBT Customs Devon MHH Engineering Co Mapfre Abraxas T: 01392 666107 Surrey Avon T: 01483 892772 9A Cygnet Drive T: 01454 616300 MCA (Aston) Swan Valley W.Midlands MHSS 1st Northampton Maple Signs T: 0121 554 6644 Cambridgeshire NN4 9BS Shropshire T: 01733 345118 T: 0333 666 0680 T: 08707 441130 McAMS www.modeperformance.co.uk Lancashire Michael Brandon Mark 2 Solutions T: 0845 054 1000 Borders Moggstar Peterborough T: 01450 373333 Berkshire T: 01223 911 409 T: 07932 121468

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Mooof & Leisure, Motor Cycle Monthly, Fast Motoprotect T: 07947 246724 Bikes, Back Street Heroes, Twist & Go, MOTOGRAFIX Tyne & Wear Scootering and Classic Scooterist. T: 01207 271600 Moore International The company’s publishing arm also Dorset produces the annual Island Racer TT Motorbike Search Engine T: 01202 743222 guide, along with a series of one-off T: 07941 851 9902 special editions released throughout Moore Large & Co Ltd the year covering a range of topics. S.Yorkshire Motorcycle Accessories Direct Derbyshire Mortons also operates the new T: 0870 224 2880 Buckinghamshire T: 01332 274254 MoreBikes platform – a sister-brand to [email protected] T: 01494 784898 Motor Cycle Monthly – which includes www.motografix.com Moore Speed Racing the MoreBikes website, MoreBikes MOTORCYCLE INDUSTRY Dorset Weekly app and MoreBikes podcast. MotoGuzzi ASSOCIATION T: 01202 746141 Kent Moss Europe T: 0208 2908800 Morgan Carbtune Middlesex N.Ireland T: 020 88672000 Motohart (UK) T: 028 9023 9007 Tyne & Wear Motarrad Handler T: 0845 527 7249 Morris Lubricants Austria 1 Rye Hill Offce Park Shropshire T: 0043 2772568230 Motohaus Birmingham Road T: 01743 232200 Hampshire Allesley, Coventry Motex Systems T: 01256 704909 W.Midlands, CV5 9AB MORTONS MEDIA GROUP - Somerset T: 02476 408000 EVENTS T: 01934 424111 Moto Impex Website: www.mcia.co.uk West Midlands Motad T: 0121 236 4968 Motorcycle Industry Trainers W.Midlands Association Lincolnshire T: 01922 714700 Moto Legends Warwickshire T: 01507 529 342 T: 01636 605105 T: 02476 408 032 www.mortonsmediagroup.com Motocom Classic Bike Shows, a division of Buckinghamshire Moto Services (Southern) Motorcycle Live Mortons, organises an ever-growing T: 01525 270 100 Essex T: 07803 086298 T: 02476 408020 portfolio of motorcycle events www.motorcyclelive.co.uk including the world’s two largest Moto Corsa Moto Sifam UK classic bike shows, held annually at Dorset Shropshire MOTORCYCLE TRADER Staffordshire County Showground. T: 01202 822511 T: 01952 580500 These exhibitions celebrate vintage and veteran through to modern and Motodirect Moto X Rivara off-road with each offering something Derbyshire Kent for anybody with a passion for two T: 01773 864420 T: 01634 849764 T: 01273 616040 wheels. E: [email protected] Motoevolution Moto-Bins www.motorcycletrader.net MORTONS MEDIA GROUP - Essex Lincolnshire The oldest motorcycle trade PUBLISHING T: 01245 361 687 T: 01775 680881/680580 publication in the world with a history at the British Library dating back to Motofax Moto-Cal 1895. Hampshire Mid Lothian The quality option trade and industry T: 02380 511999 T: 0131 2585000 magazine, published monthly in a user-friendly, B5 format. Lincolnshire Moto GB.co.uk Moto-Master Ultra-competitive advertising T: 01507 529 342 Lancashire The Netherlands rates and the best editorial mix www.mortonsmediagroup.com T: 0844 412 8450 T: +31 (0)497 68 40 36 of manufacturer, wholesaler and Mortons produces a range of hobbyist- dealer profiles, plus news, new led, multiplatform magazines and Moto.GB Distribution Motomecca Spares products, business journal, statistical newspapers covering classic Lancashire Dorset information, events and show and modern motorcycling, scooters, T: 0845 0941934 T: 01202 823453 calendars, MCIA updates and a wry railways and heritage railways, outlook from regular columnists. heritage transport, lifestyle and Motogear Ltd Motoport UK Our Trader Daily News e-newsletter farming. The group’s motorcycle and Northants N.Yorkshire contains relevant industry and scooter titles consist of; Old Bike T: 01536 485484 T: 01423 797911 business information and reaches over Mart, Classic Bike Guide, The Classic 8000 trade recipients every day. MotorCycle, Classic Motorcycle MotoNovo Also on-line at www.motorcycletrader. Mechanics, RealClassic, Classic Racer, Wales net. Classic Dirt Bike, Motorcycle Sport T: 02920 393600

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Motorcycle Direct Motosport Distribution NCI Biker Rescue Nolan Gloucestershire T: 01935 412501 N.Yorkshire Motogear, Northants T: 0870 755 8250 T: 0870 9012999 T: 01536 485484 MOTTO WEAR Motorcycle Equipment Active Leisure Protection NEO DISTRIBUTION Norman Hyde Essex Somerset Blue Diamond House Nottinghamshire T: 01621 857544 T: 01823 669775 Stirling Way T: 0333 8002300 Market Deeping Motorcycle Folly Motrac Racing Peterborough, PE6 8AS Norton Motors Buckinghamshire Cheshire T: 01778 349 333 Staffordshire T: 08700 750950 T: 0151 357 1062 F: 01778 348 080 T: 01889 586557 E: [email protected] Motorcycle Hire MPN (Motorcycle Product News) www.neodistribution.co.uk NRP London Cheshire UK Distributor of: Greater Manchester T: 020 8752 3130 T: 01244 372424 T: 0161 832 8646

Motorcycle Rider MPS N.Lincolnshire Mid Glamorgan O T: 01652 680060 T: 0870 7777 333 Oakley UK Motorcycle Seatworks MTC Exhausts Hertfordshire W.Yorkshire Lancashire T: 01462 475475 T: 01274 604672 T: 01704 893 337 Oakmain Motorcycle Show Traders Muc-Off Wales Association Dorset Neo-Trac T: 01495 248977 Surrey T: 01202 307790 W.Sussex T: 0208 6696400 T: 0870 143 1987 Oberon Performance Multi Car Ramps Hampshire Motorcycle Sport & Leisure Tours Berkshire Nev Communications T: 023 9248 1188 Cambridgeshire T: 0118 988 2852 Essex T: 01353 616120 T: 01245 465241 Ocean Media Mustang Seats London Motorcycle Technics T: 0161 337 4390 Nevis Marketing T: 0207 7728300 Suffolk T: 01425 478936 T: 01449 775775 MV Augusta ÖHLINS Racing T: 08444 128450 Newton Equipment T: +44 (0)203 286 3127 Motorcycle Trade Desk Essex M: +44 (0)7500 045 164 Essex MW Leathers T: 0208 594 7990 www.ohlins.com T: 01375 370451 London T: 020 8471 3933 NGK Sparkplugs (UK) Oily Rag Clothing Motorcycle Racer T: 01442 281000 Gloucestershire Cambridgeshire T: 01242 239571 T: 01925 438 062 N Nick Stephenson Marketing Surrey Omega Tools Motorcycle Trade Expo N-Duro MEC Performance Axles T: 01306 711093 Cumbria Devon Mid Glamorgan T: 01539 739733 T: 01237 422660 T: 0844 357 2486 Nikwax Waterproofng E.Sussex On Two Wheels Motorcycle-UK National Motorcycle Dealer Assoc T: 01892 786400 Glamorgan Surrey (Formerly The MRA) T: 08712 009 030 T: 0845 2301584 E: [email protected] Nitro Racing T: 01788 538332 T: 01768 483 786 One Industries Motorcycletyresuk.com T: 01404 549 696 Essex National Motor Museum Beaulieu Nitron Racing Shocks Onestyle T: 01708 386931 Hampshire Oxfordshire London T: 01590 614614 T: 01993 849449 T: 0207 702 2288 Motorecruit Ltd Web: www.motorecruit.co.uk National Motorcycle Training NJB Shocks Onfre UK Agency Essex Staffordshire Motorini Leicestershire T: 01206 768392 T: 44 (0)1283 537 722 Clements Moto, Kent T: 01949 861966 T: 01227 720700 Online Off Road.com Devon T: 01752 342407

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Ontime Media OXFORD PRODUCTS PA Promotions PERFORMANCE MACHINE Northants Norfolk T: 0161 337 4390 T: 01327 856161 T: 01603 487061 Performance Parts Direct Origin Financial Services Oxfordshire PAF Systems S.Yorkshire Greater Manchester T: 01993 862 300 Northamptonshire T: 0114 2581151 T: 0845 602 3676 E: [email protected] T: 01933 403555 www.oxfordproducts.com PERFORMANCE PARTS LTD ORO2 Established in 1973, OXFORD is now Pama one of the world’s leading suppliers Cheshire of products to the two-wheeled T: 0161 494 4210 industry. From its base in Oxfordshire, the company distributes to over 85 Panchos Offshore Accessories Northants Powys partners worldwide and has its own Guernsey T: 01327 706139 T: 01597 822 666 subsidiary in Jacksonville, Florida, T: 01481 240576 E: [email protected] E: [email protected] serving both North and South America. www.performanceparts-ltd.com www.oro2u.com Its huge range of products are Paolo Tarozzi Performance Parts Ltd are long ORO2U stock over 100,000 hard and designed in-house by a team of skilled WMD, Sussex established wholesale distributors soft parts for Off Road, ATV and Street enthusiasts who also are active T: 01273 595746 specialising in a wide range of market bikes. We guarantee that any order motorcyclists. Using the very latest leading, high quality hard parts placed before 15:00 will be dispatched technology including CAD and 3D Parts Xpress from some of the leading brands in the same day.Delivery is free for UK printing, they focus on products that T: 0845 466 1800 the industry. Founded in 1999 the orders over £150.00 (excluding ATV encompass everything that makes company continues to build on its Tyres). life on bikes better: from clothing and Paul N. Blezard, Surrey history of supplying the industry with Our website features exclusive dealer helmets to accessories, hard parts, T: 020 8255 4237 high quality technical hard parts for login, for live stock quantities and locks and luggage and more! custom, racing, street and off road trade prices. You can order by Internet, With a 430+ page product catalogue PDQ MOTORCYCLE dealers. phone or fax, with seven dedicated and selling to 1,000+ quality dealers, DEVELOPMENTS PPL are UK exclusive importer for sales staff to process your order. Oxford is the UK’s no.1 source of Akrapovic, Remus and Yoshimura We commission our own Tag-Z steel motorcycle products. As well as being exhausts, Rizoma, Gilles and LSL products made in the UK for all your the exclusive source of its own Oxford styling accessories, ASV levers, Zero workshop needs. branded motorcycle accessories, Gravity and National Cycle Screens, ORO2U remain at the forefront of new the company is also the exclusive Berkshire Rapid Bike fuelling modules, Galfer motorcycle products. distributor in the motorcycle industry T: 01753 730043 Brakes, Hyperpro Suspension, for HJC helmets, BOX helmets, Fax: 01753 440415 Ilmberger carbon parts, CrossPro Oset Bikes UK ALPINESTARS technical apparel, BULL- Website: www.pdq1.com crash protection, DC Chains and East Sussex IT jeans, OAKLEY eyewear & casuals, other popular brands such as Shido T: 08432 892890 MUC-OFF cleaning products, CARGOL Pegasus Products Batteries, K&N Filters, Supersprox and tyre repair solutions and ROK straps. W.Yorkshire Afam Sprockets. Osram Oxfords also distributes products from T: 0113 261 1586 Our experienced sales staff are Berkshire ACF-50, ALCOSENSE and SLIME. supported by huge stocks and a next T: 01744 812221 Following unprecedented investment Pegasus Speed Needs day UK wide delivery service, whilst in staff, product development and Hampshire our award-winning website allows our Oulton Park infrastructure, the company now T: 01489 892679 dealers to check stock, prices and Cheshire employs around 120 people from place orders 24 hours a day, 7 days T: 01829 760 301 its 100, 000 sq ft head office in Pembrey a week. Oxfordshire. Carmarthenshire Overland Custom T: 01554 891042 Performance PR Derbyshire Greater London T: 01773 608489 Pendragon PLC T: 0208 5413434 P Derbyshire Overmarsh Engineering T: 01332 292777 Peter Philpott Spares Derbyshire P&P Seating Kent T: 01332 775139 W.Midlands Performance Direct T: 01303 264770 T: 0121 784 4001 Essex Owl Sound & Voice T: 0800 8119349 Petrolscooter Staffordshire P.A. Factors W.Midlands T: 01827 60577 Suffolk Performance Friction T: 02476 455893 T: 01502 710930 Oxfordshire T: 01295 21020 Petseal UK Ltd P3 Performance Engineering Leics Leicestershire Performance House T: 0844 844 1348 T: 01455 251728 Surrey T: 01737 780880

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PFK Ling Poeton Aptec those deals by giving your customers MI Systems, OptiMate, Pico, ProBike, Norfolk Gloucestershire the chance to get their newly Profi, ProTech, Samoa, Schrader, T: 01379 851080 T: 01452 300800 purchased bike straight out on road – SynchroMate, Tecalemit, Tecmate, absolutely free. Texa, VacuumMate, PGD Engineering Polar Power Batteries Our specialist Motor Trades Somerset W.Yorkshire department offers bespoke services Pro-Clean Distribution T: 01373 464 252 T: 01274 355630 to motorcycle dealers, bodyshops, Dorset garages and more. We can help protect T: 01305 759 966 Phil Ayliff Products Polaris Britain your business through, road risk, Warwickshire Warwickshire combined motor trade, public and PROGRESSIVE SUSPENSION T: 02476 343741 T: 01675 437240 employers’ liability insurance, and T: 0161 337 4390 offer useful options such as road cover Phil Griffn Agencies Pole Position Racing for any employee and unaccompanied Promark PR & Marketing W.Midlands London test rides. Surrey T: 01384 873275 T: 0207 4077050 T: 01293 823890/1 Pro X Racing Parts Piaa UK Polygon Engineering T: 0845 450 1448 Proteus Somerset Gloucestershire Berkshire T: 01934 818430 T: 01452 380883 Pro-Bolt T: 0118 9737409 Gloucestershire Piaggio PM Tuning T: 0800 0185500 Proto UK Kent Lancashire Tyne And Wear T: 0208 2908800 T: 01524 850800 Pro-Mar Distribution T: 0191 2720777 West Sussex Pidcock Motorcycles Poole Clayton Automotive T: 01403 240473 Protyre Nottingham Hampshire Hampshire T: 0115 946 2233 T: 0126 4334277 PROBIKE T: 01962 774437

Pincus Displays Portfolio UK PS International E.Sussex Cheshire Surrey T: 01276 65554 T: 01273 570770 T: 01625 856000 Unit 4 Sterling Business Park Salthouse Rd Pump-X (UK) Pinewood Computer Solutions Powerbronze Brackmills Gloucestersire W.Midlands W.Sussex Northants, NN4 7EX T: 01242 579362 T: 0121 6976659 T: 01903 783222 T: 01604 660555 F: 01604 660444 Puncturesafe UK Piperscross Predator Exhausts E: [email protected] Devon Northamptonshire Hertfordshire www.probike.co.uk T: 0870 241 3730 T: 01604 707 750 T: 01707 334050 ProBike are the UK’s largest supplier of dedicated premium quality Prospeed UK Pirelli Metzeler Moto UK Pressplan Travel motorcycle tools and workshop Lancashire Staffordshire Hertfordshire equipment. Their range includes T: 01704 895600 T: 0845 6094949 T: 0845 6441381 hydraulic, pneumatic and electric motorcycle lifts, digital wheel Protec Q Pirelli Tyres Pretech balancers, automatic tyre changers, Somerset Staffordshire Berkshire MoT equipment, 3D frame/fork T: 0870 0110112 T: 01283 525252 T: 01189 573123 alignment test rigs, dynamometers, gas analysers, diagnostic analysers Protech Automotive UK PJ Engineering PRINCIPAL INSURANCE and scantools, fuel injector testers, Berkshire Lincolnshire ignition testers, battery reclaimers, T: 0118 9312755 T: 01673 858150 ultrasonic cleaners, carburettor stands, cooling fans, exhaust PUIG PJ Motorcycles Engineers extraction systems, bulk oil supply & W.Midlands Citygate2 waste oil collection systems, waste T: 01902 307457 Cross Street oil heaters, compressors, air tools, Sale airline equipment and installations, T: 01427 612536/677990 PJ1 Oils Manchester, M33 7JR workshop furniture and tool storage E: [email protected] W.Yorkshire T: 0330 024 0135 systems, installation, calibration, www.pyramid-plastics.co.uk T: 01924 477252 www.principalinsurance.co.uk advice & design work, and a vast range One of the UK’s fastest-growing of hand tools. PJB Security Products specialist insurance groups Principal Exclusive and named products: Bristol Insurance works both with and for AccuMate, Autodata, Axone, T: 0117 965 9240 motorcycle traders. BatteryMate, Beta, Bike-Lift, With you - Our 7 Day Ride Away BikeTech, BikeVac, Dura, ECON, insurance can really help you seal IgnitionMate, Marolotest, MicroGas,

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58 June 2017 • www.motorcycletrader.net

A-Z listings MAY 2017.indd 58 04/06/2017 16:44 THE DIRECTORY P-R www.motorcycletrader.net

PUTOLINE QB Motorcycles Nottinghamshire Rapid Moto Distribution W.Midlands T: 01909 482670 Somerset T: 01384 637168 T: 01935 863988 Racebikebitz QUAD ON-LINE Hertfordshire Rauf UK T: 01763 249807 London Neo Distribution T: 0208 5567403 [see page 57] Race By Design Lincs Surrey Rawland T: 01778 349333 T: 01273 616040 T: 01342 833999 London www.neodistribution.co.uk E: [email protected] T: 0208 926 8011 www.quad-online.co.uk Race Fit PVA Technical File Services The UK’s only quad and ATV- dedicated Derbyshire Ray Archer Northants website catering for all facets of the T: 01629 735 071 Tyne & Wear [email protected] industry. T: 0191 2701393 Highly valued by web visitors and RACE FX PWS Leicester advertisers alike, Quad-Online includes Reactive Suspension Leicestershire latest news, calendar of events, club Yorkshire T: 0116 261 9198 listing, features, machine tests, race RFX House T: 01347 811 529 reports, reviews and information. Challenge Way PYRAMID PLASTICS For competitive advertising rates, call Greenbank Technology Park Readspeed Scooters Ltd, Rod Sopp on 01273 616040. Blackburn BB1 5QB Worcester T: 01254 311222 T: 01299 828037 Quad Master E: [email protected] Lincolnshire Shropshire www.racefxb2b.com Rebel Dogg MCT School T: 01427 612536/677990 T: 01743 792355 We are proud to have a large portfolio Oxfordshire E: [email protected] of brands to offer including Bell T: 01295 270785 www.pyramid-plastics.co.uk Quadmaxx Helmets, RFX hardware, Maxima Racing We are specialists...... Wales Oils, Michelin Tyres, FLY Clothing, EVS REDCAT MARKETING Bestselling aftermarket motorcycle T: 01792 860362 Protection, Pro-X Racing, DP Brakes accessories offering practical and many more. solutions for the everyday protection Quadlock UK Our offices are open Monday to Friday M A R K E T I N G L I M I T E D problems of both motorcycle and rider. Somerset from 9am to 6pm. Orders received And in addition to that – our quality T: 01963 34932 before 3pm are despatched the same T: 01273 616040 design, materials and manufacturing day for a 24-hour delivery to most E: [email protected] are both expected and appreciated. Quadro areas. www.redcat.co.uk Pyramid strive to achieve these goals. Clements Moto, Kent Redcat Marketing Limited is a full We observe market trends closely, T: 01227 720700 Race Products industry-specialist marketing and PR aiming to offer innovative products Lincolnshire service agency offering advertising, that reflect current trends. After all we Quadzilla T: 01673 842704 PR, design/print, website, press operate in a fashion market. Customers Lincs relations and copy writing services. want to express their individuality – T: 01507 522900 Race Spec Redcat is the publisher of Motorcycle that’s one of the reasons they became Gloucestershire Trader, which is supported by Trader bikers in the first place. Quill Tradezone T: 01684 299699 Daily News; an electronic newsletter We call our warehouse the ‘beating Cheshire containing pertinent industry heart’ of our business. If there’s one T: 01942 721744 Racer UK and business news snippets and thing we’ve learnt in the last 30 years, Hampshire distributed to just over 7,000 trade it’s that stock sells! T: 07802 831781 and industry recipients. Our main responsibility is to provide R Redcat also supports the Quad and you, our customer, with first class Racing Lines (GB) ATV industry with a topical news and service – without delay. R&G Derbyshire feature-led website; www.quad-online. For UK sales enquiries please call David T: 01332 331716 co.uk or Jane on 01427 612536/677990 Redcat services a number of Rage Motorsport international and UK-based clients Bedfordshire and, with a fixed price fee, specialist Q T: 01582 477477 knowledge and unequalled contacts database, offers a low cost and direct Q8 Oils Unit 1, Shelleys Lane Ramair Filters UK route to the motorcycle trade, press W.Yorkshire East Worldham Wiltshire and industry. T: 0113 2350555 Alton T: 01980 623 401 Hampshire, GU34 3AQ Redwing Shoe Co QB Display Cubes T: 01420 89007 Rampdale Essex Norfolk E: [email protected] Hertfordshire T: 01702 712990 T: 01953 889499 www.rg-racing.com T: 0844 8156125 R&S Performance Centre

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Reevu RH Claydon products in a vast array of colour Roy Collins Motorcycle Security Tyne & Wear Suffolk options. Call to discuss trade Co.Durham T: 0191 418 7755 T: 01284 700748 discounts and stocking requirements. T: 0191 378 2142

Refex Racing Rhencullen RK Sports Roy Thersby Wire Wheel Services Essex Leicestershire Tyne & Wear Cleveland T: 01268 548108 T: 01455 890345 T: 0191 2612241 T: 01642 612784

Reg Mills Wire Wheels Rhino Dyno RNT Fastners RP Sporthomes Dorset Surrey Derbyshire T: 01943 851462 T: 01258 857700 T: 020 8665 0488 T: 01332 738646 RS Motorbike Paint Regina International UK Rhino Goo Roadsure Insurance S.Yorkshire Lancashire Wales Northamptonshire T: 01226 241126 T: 01254 661116 T: 07951 5603290 T: 0808 1601045 RS WORKSHOP EQUIPMENT Reivers Wholesale Rhino Protect Road Racing Ireland Cumbria London N.Ireland T: 01697 343240 T: 0870 803 0187 T: 02891 828 211 Unit 28 Barnwell Manor Industrial Renntec RHT Marketing Rob Hunter & Co Est, Barnwell, Peterborough Dorset W.Yorkshire Somerset Cambs, PE8 5PL T: 01202 826722 T: 01924 477252 T: 01749 880615 T: 01832 741007 F: 01832 741008 Renold Chain Riders Offshore Robinson Foundry E:sales@rsworkshopequipment. Staffordshire Guernsey Kent co.uk T: 01283 512940 T: 01481 258520 T: 01227 454366 Website: www. rsworkshopequipment.co.uk Renthal Riders (Yeovil) Ltd Rockingham The trade’s leading supplier of Cheshire Somerset Northamptonshire premium workshop equipment. Our T: 0161 406 6399 T: 01935 421681 T: 01536 500500 comprehensive range of dedicated Motorcycle workshop equipment Respro (UK) Rieju ROCK OIL CO includes electro hydraulic and London Lincs hydraulic motorcycle lifts, scissor T: 020 7721 7300 T: 01522 589121 jacks, ATV lifts, Mot equipment, brake testers, headlight testers, Retail Motor Industry Federation Rizoma laser alignment, static and dynamic London Italy wheel balancers, automatic tyre T: 0207 580 9122 T: 0039 0331 242020 changers, exhaust extraction systems, gas analysers, diagnostic Remit Training Ride Out for Spinal Research Cheshire fault code readers, paddock stands, Nottingham Surrey T: 01925 636191 compressors, static benches, parts T: 01623410033 T: 01483 898786 E: [email protected] washers, airline ring mains, oil lube www.rockoil.com systems, waste oil drainers, pillar Retail Motor Industry Training Rider Support Services drills, presses, off set carb adjusters, REMIT London ROLAND SANDS DESIGN chain breakers, vacuum gauges, hand T: 0115 975 9550 T: 020 8246 4900 T: 0161 337 4390 tools, spare parts, service, service contracts, installations, fnance, Rev and Go Riders For Health Rolls Racing Designs Mot drawings, site inspections, Nottinghamshire Northamptonshire Cornwall building work and unlimited advice. T: 07808 770368 T: 01327 300047 T: 01566 774395 Demonstration and training facilities. Balco, John-Bean, Motomoclós, Rev Gomm RIP N ROLL ROOF HELMETS Durnbury, Protec, Texa Axone, Accu- W.Midlands Neo Distribution Track, Sealey, Samoa. T: 0121 3604279 T: 01778 349 333 Fax: 01778 348 080 RSR Moto REV’IT Sport International www.neodistribution.co.uk East Yorkshire The Netherlands T: 01483 425506 T: 01482 627476 T: +31-412 696740 F: 01483 421310 ROTAX www.ripnroll.co.uk Rush Racing Revs Suspension The UK’s only extreme sports goggle Devon W.Midlands manufacturers. Over 1000 product T: 01404 549696 T: 0121 501 3321 lines suitable for a wide range of See FORCE Motorcycles sporting applications, including revolutionary new user-friendly

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60 June 2017 • www.motorcycletrader.net

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Screenfow Manufacturing Sigma Performance Snetterton S Dorset Kent Norfolk T: 01202 528153 T: 07881 820748 T: 01953 887 303 S.O.S Motorcycle Recovery Lincolnshire SEALEY Silkolene Lubricants Snobs Ultimate Customs T: 08442 484 858 Staffordshire London T: 01782 203 700 T: 0208 5668881 SamcoSport Mid Glamorgan Silverstone SolarTrack PLC T: 01443 23846 Kempson Way Northamptonshire Essex Bury St Edmunds T: 0844 372 8200 T: 01245 249382 Sammy Miller Museum Suffolk IP32 7AR Hampshire T: 01284 757500 Sinnis International Sold Secure T: 01425 616644 E:[email protected] E.Sussex Northants www.sealey.co.uk T: 01273 506 306 T: 01327 264687 Santander Consumer Finance (UK) PLC Seaton Tuning SIXS Solent (UK) Surrey T: 01206 866 400 Active Leisure Protection Hampshire T: 0871 200 4250 Somerset T: 02392 505322 Shell UK Oil Products T: 01823 669775 SC Sporthomes Manchester Sonic Communications T: 01943 851462 T: 0800 7318888 Skidmarx UK W.Midlands Dorset T: 0121 7814400 Schuurman (UK) Shift Europe T: 01305 780808 Peterborough Tyne & Wear Sorrymate.com T: 01778 561 061 T: 0191 4876300 SLD UK Cheshire Lincolnshire T: 0845 676 9077 Schwalbe UK Shippey PR T: 01522 691244 Shropshire Devon SOS M/C Recovery T: 01952 602 680 T: 01548 821778 Slick Fairings T: 08442 484858 Norfolk Scooter Giant Shmuc T: 08000 434099 Sound Distribution London T: 0754 556 1521 Lancashire 0845 269 9049 Slinky Glide T: 01942 604616 Shoei WMD, Sussex Scooteria Feridax, West Midlands T: 01273 595746 SP Engineering Dorset T: 01384 413841 Somerset T: 07764 474952 Slipstream Tuning T: 01373 474 740 Shop Offshore Kent Scooters-R-Us Guernsey T: 01732 743248 Spada Kent T: 01481 266415 Feridax, West Midlands T: 01892 730407 Slow Gold T: 01384 413841 Showtrax International West Glamorgan Scorpion Automotive Bedfordshire T: 01656 746984 Spares GB (Datatool) T: 01234 709966 London Lancashire Smalley Cross Scooter Centre T: 020 8540 7155 T: 01257 249928 Sidecar Moto Cross Association Derbyshire Berkshire T: 01332 881882 Spares Unlimited SCORPION EXHAUSTS T: 0118 961 7458 N.Humberside Derbyshire Smartwater Europe T: 01482 320385 DE5 3NW Simoto Shropshire T: 01773 744123 World’s End Motorcycle Distribution T: 0870 242 8899 Sparx racing West Sussex London Scotfactors T: 01273 595746 SMC GB T: 020 8553 4440 Angus Devon T: 01382 461441 Sidi T: 01626 335764 Spec Racing Feridax, West Midlands France Scott Leathers T: 01384 413841 Smiler Racing and Fabrications T: 0033 546 979999 Co Durham Norfolk T: 01833 638913/08833 Sifam T: 01493 369834 Specialised Exhausts Systems Leicestershire Surrey Scottoiler T: 07754 144797 Smiths Services T: 020 8648 7486 Glasgow Yorkshire T: 0141 955 1100 T: 01977 668256

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Specialty Sports Europe Sub Zero Technology Swen (Europa) Thatcham W.Midlands Leicestershire S.Yorkshire Berkshire T: 02476 705444 T: 0116 2402634 T: 0114 245 0377 T: 01635 868855

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Suzuki GB Trail Tech Products Tomahawk Tyres West Sussex Buckinghamshire Galashiels W.Midlands T: 01444 245205 T: 01908 336600 T: 01896 753111 T: 0121 777 4520 E: [email protected] www.stormbuggies.com

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62 June 2017 • www.motorcycletrader.net

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Top Shot Jackets and in that time we have established True Track Software T: 0845 2601600 Cheshire an unrivalled portfolio of brands such Staffordshire T: 01260 270763 as Schuberth helmets, Rukka clothing, T: 01782 338743 Daytona Boots, Scorpion Helmets, Dr U Torco Racing Oils Martens boots, Bering clothing and DP TRW E.Yorkshire brakes. These exclusive brands are UBL Distribution T: 01377 236170 backed up with a dedicated sales team, London a slick customer service programme, T: 020 8655 2225 Torque Bike a simple to use online ordering Norwich system, extensive product training, Wrexham UKEco Scooters T: 0845 467 8737 premium display stands and POS, T: 01978 667800 Wirral next day delivery, an extremely high T: 0800 141 2568 Total UK pick rate and tailored brand marketing TTS Performance Parts W.Yorkshire campaigns.. What are you waiting for? Northamptonshire Ultimate Parts T: 01977 636200 T: 01327 858212 Nottingham Translogic Systems T: 0115 9216668 TR Distribution T: 0161 337 4390 Tucano Urbano Leicestershire London Utag T: 0116 2750719 Transatlantic Trading Co T: 0203 529301 Hampshire London T: 08452 637313 Tracker Network T: 0870 2005511 Tuffmap Middlesex Isle of Man T: 01895 234567 Trellesport T: 0870 7477176 V Cornwall Trade Bikes T: 01288 350588 Turn A Bikesystem V2 Mal Hampshire Middlesex Northamptonshire T: 023 92 639372 Trev’s Custom Services T: 020 8866 0126 T: 08700 677617 W.Midlands Trade Direct T: 024 76 448811 Twinshock MX Association V60 Racing S.Yorkshire Cumbria Surrey T: 01142 570111 Tri-Peek International T: 01229 463805 T: 01932 353 020 Essex Tradeck T: 01799 524098 Two Brothers Racing Vac-Bag Products Cheshire W.Yorkshire Northamptonshire T: 0870 7580250 Tri-Sphere T: 0113 2383708 T: 01832 733115 Staffordshire Traderbike T: 01785 282864 Two Extreme VANCE & HINES Tyne & Wear Worchester T: 0161 337 4390 T: 01207 271600 Trials & Motocross News T: 0845 609 4311 Lancashire Varta Automotive Batteries TradeZone T: 01524 385980 Two Wheel Centre Buckinghamshire Cheshire Nottinghamshire T: 01753 480610 01942 721 744 Trikebitz.com T: 01623 627 600 Somerset Trail Riders Fellowsh T: 01460 30170 Two Wheelers International Shropshire Denbighshire T: 01782 833222 Tri-Motive T: 01978 869513 Glamorgan TRANAM T: 01792 578500 Two Zero Products T: 01763 275 842 Triple A Racing Greater Manchester TWS GB T: 0844 826 0528 Herefordshire T: 01531 631266 TranAm Ltd incorporating Tri-Sphere megaMAX Headlynz Ltd Stafford Tyre Link (UK) New Forest T: 01785 282864 Staffordshire Hampshire T: 01827 62174 T: 01425 620580 Triumph Motorcycles F: 01425 621915 Leicestershire Tyreart Products E: [email protected] T: 01455 251700 Kent www.tranam.co.uk T: 01474 872924 World Class Brands. TranAm have been Trophy UK bringing premium motorcycle clothing Conwy Tyresonline.net and parts to the UK for nearly 40 years T: 01745 823333 W.Midlands

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VE (UK) to help with quotes, there are trade & Vortex What Bike? retail prices. Hants Peterborough All in all, VE offers a package to T: 023 9250 3423 T: 01733 468000 give dealers confidence that they are getting the best in service, and VSJ Wheeldon Off-Road Centre importantly, the top scooter brands at Cumbria S.Devon the best trade prices. T: 017684 83786 T: 01548 821 784 Unit 3C Sheet Stores Estate Vectrix Wholesale Motorcycle Off Fields Farm Road Hampshire W Coventry Long Eaton T: 01962 777600 T: 02476 333319 Nottingham, NG10 4AU Walker Exhaust Silencers T: 0115 946 2991 Vee Rubber Powys Wilby Fax: 0115 946 9292 Bike Alert, Kent T: 01874 623030 Halifax E-Mail: [email protected] T: 01322 526236 T: 01422 358 525 Website: www.ve-trade.com Walmsleys Commercial VE (UK) has been wholesaling and VENHILL ENGINEERING LTD Insurance Brokers Wilstow supplying Scooter performance parts, Wigan Suffolk standard replacement parts, and T: 0845 224 7952 T: 01284 852001 scooter accessories for over 28 years. VE not only supply parts for Scooters, Warn Wiz Racing Products but also for Moto 50/125 (lightweight T: 01306 885111 West Midlands Somerset m/cycles), Quad/ ATV machines, and F: 01306 740535 T: 01384 895700 T: 01278 662146 now a full range of mechanical spares E: [email protected] for the Ape’ 3 wheelers. www.venhill.co.uk Wassell WK Bikes VE is the exclusive importers for Lincoln Lincoln Malossi performance products, Verteci.com T: 01522 888444/8 T: 01507 522900/523900 Giannelli scooter exhausts, Square Tomato Mazzucchelli crankshafts, NZI helmets, Herts Watsonian Squire WMD Corazzo scooter clothing, NewFren T: 0845 2020088 Glos friction equipment, LeoVince scooter T: 01386 700907 exhausts, Faco scooter accessories, Veta UK Dayco drive belts, Scorpion scooter West Yorkshire WD-40 Company exhaust systems, FAR mirrors. T: 01535 655970 Milton Keynes VE is also a leading wholesaler/ T: 01908 555400 World’s End Motorcycles importer for many top brands Victory Motorcycles Distribution including: Dellorto, Polini, Acsud, Warwickshire Weaving Machinery Unit 7 Grange Rd Ind Est Athena, Pinasco Performance Parts, T: 01675 437240 Worcs Albion St , Southwick Top Racing, Vicma, Pinasco, Franspeed T: 01386 49155 West Sussex exhausts, and Buzzetti parts. Villiers Services T: 01273 595746 On Scooter tyres VE offer: Schwalbe, West Midlands Weise Clothing Co E: [email protected] Avon, Michelin, Anlas, Dunlop, T: 01384 265797 Bristol www.wmd-online.com Continental, Mitas/Sava, Vee Rubber, T: 0117 971 9200 WMD is still the UK’s fastest growing Kenda, ex stock. Vintage Motorcycle Club motorcycle parts distributor. A vast VE offers the following services to their Staffs Weldtite Products range of quality replacement parts, extensive dealer network: Carriage T: 01283 540557 North Lincs easy online ordering via a secure trade FREE on all invoices over £50 nett, T: 01652 660000 only website which offers everything fast Drop Shipping service, quantity Visorvision Ltd a motorcycle workshop could need discount on a wide range of parts. Befordshire Welwyn Tool Group means that an account with WMD IMPORTANT NOTE: Many of VE’s parts T: 07917 518993 Herts is a necessity for most industry are now included in the VE “Flat Rate” T: 01707 331111 professionals. We stock brake pads, pricing structure. Offering the best Vemar UK Direct drive chains, clutches, brake lines, choice of branded components at the Cumbria Westcountry Windlings filters, sprockets, exhausts, tyres, best possible prices across Europe and T: 07785 247 021 Essex lubricants, spark plugs, batteries, Online, VE “Flat Rate” prices, allow our T: 01279 731172 cables, fork stanchions, levers, dealer network to actively compete VMAXBITZ mirrors and shocks. Next day delivery against cut throat pricing, restoring See Digital Speedos West Performance as standard with a pre 10am option a level playing field for our dealer T: 01564 775522 Isle of Man too, we offer great margins, an OE part network. M: 07967676703 T: 0871 6661360 finder, and of course, our legendary VE have an exclusive ‘trade only” web E: [email protected] free note pads! Why go elsewhere? portal at www.ve-trade.com offers www.vmaxbitz.com 24/7/365 access, with instant stock VMD Vision Marketing & Distribution WestCo Batteries Wolf Racing Exhausts check, online chat is available to assist Clwyd Northants Leighton Buzzard dealers, technical support, place your T: 01492 541004 T: 01536 484 009 T: 0870 7410667 orders online, view VE newsletters, and

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A-Z listings MAY 2017.indd 65 04/06/2017 16:44 END USER: Mark Williams IN A HOLE? BETTER STOP DIGGING... Dismay at ongoing downward sales gives Mark Williams pause for thought. Lessons must be learnt and urgent action taken to keep small dealers alive, he urges

t’s getting serious out there. The pick up as importers get their acts Many buyers are willing to preface to April sales figures together building and shipping travel hundreds of miles to get a I published online by Trader in Euro-4-compliant models? We can few quid off, though the lack of early May noted unequivocally, “All but hope. after-sales service can come back categories down… except Trail & Higher prices, inflated by to bite them on the bum. Geared to Enduro… again.” Behind the sorry Brexit’s effects on exchange rates, shifting units rather than fostering numbers are clear reasons, lessons have a deleterious effect too. local biking culture or loyalty, to learn and most importantly With only a handful of (big) bikes these mega dealers don’t help grow remedies to be urgently sought. still made in Britain, homeland the market, which continues to Sticking with the numbers for manufacturing advantages don’t shrink. Test passes are down from a moment, April’s year-on-year apply as they do in the car trade. circa 40,000 in 2011/12 to 34,500 decline is from 12,343 units sold in The massive growth of Personal in 2014/15. 2016 compared to 10,365 this year, Contract Plan (PCP) financing in But I’m moderately heartened to a drop of 16 per cent. Year to date (YTD), the fall is from 39,738 to 33,678, or 15.2 per cent. Go back a “AS THEIR PCP CONTRACTS MATURE, MANY CAN’T little further and the April figures AFFORD TO PAY UP OR SIGN A NEW DEAL” aren’t so bad: 10,950 were sold that month in 2015 but the YTD total was 36,199 — seven per cent more recent years was rightly seen as a learn that Piaggio Group MD Tony than this year. way of getting more new bikes off Campbell is taking over from Steve It would be daft to predict the showroom floor, but as those Kenward as CEO of the MCIA. how total sales for 2017 will end PCPs mature, many who signed (Who saw that coming?) According up, but they’re unlikely to near up are unable to stump a hefty to the latest NMDA survey, dealers the 125,644 achieved in 2016. final ‘balloon’ payment or sign new generally aren’t very satisfied Handwringing aside, the reasons deals. Instead, they’re handing with the Association. Campbell’s aren’t hard to discern. For starters, back their bikes or going second- company covers several brands last autumn’s sales were bloated by hand. Some are even hanging up with a network that includes lots the pre-registering of 2016 models their helmets. of smaller dealers, so presumably that weren’t Euro 4 compliant. And then there’s the dealer he understands the value of local Manufacturers and their importers network itself. I live in a small market sensitivities. were also slow to get their Euro 4 town in the Welsh Marches and, Even so, the MCIA and the trade models into dealers. as I’ve moaned here before, I now more generally have a steep hill That tougher emissions have to travel almost 43 miles to to climb. Getting more bums on and safety legislation, with my nearest Honda dealer, and saddles is key, but understanding accompanying higher prices, would 45 to a Yamaha one. As dealer the nuances of a continuingly have a damaging effect on sales numbers diminish, the number fragmenting, increasingly was obvious. The biggest hit has of large, multi-franchise and digitally-driven market — at a been taken by smaller-capacity, importer-owned showrooms grow. time when our Brexit-dominated newcomer-friendly zero-50cc and These big outfits thrive partly economy is almost bound to 51-125cc categories, where YTD because of their economies of contract — is also important if volumes are down respectively scale, and because higher sales there’s to be an optimistic future 24.6 and 32.7 per cent. Will sales volumes mean deeper discounts. for our trade. ■

Mark Williams has been writing about bikes for over 45 years. He was the founding editor of Bike magazine: markswill.wordpress.com

66 June 2017 • www.motorcycletrader.net

P066_End user_dB.indd 66 02/06/2017 20:52 The essential guide to the motorcycle trade and industry New Vehicle Registration Statistics in the UK for 01 maRch - 31 maRch 2017

highest registering Registrations by Style 2017 vs 2016 model this month within each style mOPEDS mar 2017 mar 2016 % change 2017 YTD 2016 YTD % change Longija LJ50 QT-3L Echo 50 74 ScOOTER 528 775 -31.9 1,308 1,708 -23.4 Yamasaki Ym50-9 13 OThER 69 69 0.0 123 163 -24.5 TOTaL mOPEDS 597 844 -29.3 1,431 1,871 -23.5

mOTORcYcLES mar 2017 mar 2016 % change 2017 YTD 2016 YTD % change BmW R1200GS 372 aDVENTURE SPORT 3,169 3,280 -3.4 4,343 4,733 -8.2 Triumph Bonneville Bobber 129 cUSTOm 1,079 1,459 -26.0 1,649 2,233 -26.2 BmW S1000R 187 NaKED 4,204 4,253 -1.2 6,311 6,587 -4.2 honda PcX125 259 ScOOTER 2,038 2,788 -26.9 4,115 5,678 -27.5 Kawasaki Z1000SX 270 SPORT/TOUR 653 719 -9.2 879 957 -8.2 BmW S1000RR 139 SUPERSPORT 1,333 1,890 -29.5 1,990 2,772 -28.2 BmW R1200RT 120 TOURING 472 538 -12.3 626 715 -12.4 honda cRF250RLa 76 TRaIL/ENDURO 860 732 17.5 1,756 1,602 9.6 UNSPEcIFIED 10 6 66.7 16 38 -57.9 TOTaL m/cYcLES 13,818 15,665 -11.8 21,685 25,315 -14.3

SUmmaRY mar 2017 mar 2016 % change 2017 YTD 2016 YTD % change Total Scooters 2,644 3,654 -27.6 5,559 7,548 -26.4 Total mopeds, m/cs 11,887 12,980 -8.4 17,754 19,847 -10.5 & Tricycles TOTaL REGS 14,531 16,634 -12.6 23,313 27,395 -14.9

highest registering Registrations by Engine Band 2017 vs 2016 model this month ENGINE BaND mar 2017 mar 2017 % change 2017 YTD 2016 YTD % change Longjia LJ50 QT-3L Echo 50 74 0-50cc 611 859 -28.9 1,460 1,908 -23.5 honda PcX125 259 51-125cc 3,270 4,751 -31.2 6,755 9,744 -30.7 Kawasaki Z650 90 126-650cc 2,176 2,487 -12.5 3,754 4,202 -10.7 BmW S1000XR 198 651-1000cc 4,512 4,829 -6.6 6,109 6,683 -8.6 BmW R1200GS 372 Over 1000cc 3,962 3,708 6.9 5,235 4,858 7.8 TOTaL REGS 14,531 16,634 -12.6 23,313 27,395 -14.9

New motorcycle registration statistics supplied by The motor major manufacturers by UK powered two wheeler market cycle Industry association. For brand this month background information more detailed information about No. of motorcycles in use; the motorcycle market please honda 2,904 (2009) 1.3 million (2010-2015) 1.2 million BmW 2,101 contact: Motorcycle rider test passes; Yamaha 1,666 (2011/12) 40 thousand (2012/13) 45 thousand motorcycle Industry association Triumph 1,539 (2013/14) 30.5 thousand (2014/15) 34.5 thousand Kawasaki 1,156 1 Rye hill Office Park Total distance travelled by motorcycle; Birmingham Road harley-Davidson 798 (2010/11) 4.7 billion km (2.9 billion miles) Ducati 581 allesley, coventry, cV5 9aB (2012) 4.6 billion km (2.8 billion miles) Suzuki 481 T: 02476 408000 (2013) 4.4 billion km (2.7 billion miles) KTm 435 (2014) 4.6 billion km (2.8 billion miles) W: www.mcia.co.uk Piaggio 399 E: [email protected]

motorcycle Trader, Newhaven, BN9 0EF Tel: 01273 616040. E-mail: [email protected]

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