The Tourist Climate Footprint

WWF Report on environmental impacts of holiday trips

WWF Deutschland 1 Contents Introduction

Footprints in the sand – they make As the WWF model calculation il- Holiday trips and the environment, holiday trends 4 us dream of the sound of the sea, of WWF Demands lustrates, German travel behaviour German travel behaviour 5 relaxation, of days or even weeks at should not serve as an example for The climate footprint of typical holiday trips 6 ease. Our wanderlust knows no ■ Climate protection must be- other countries. Quite the contrary, bounds, every year millions of Ger- come a core aspect of plan- it is high time the Tourist Climate Majorca: Summer, sunshine, beaches and more 7 mans gravitate towards the world’s ning and organizing new tour- Footprint of German tourists and Culture and wine in Trentino 8 beaches. In 2007, Germans set aside ism products tour operators be significantly re- nearly five percent of total annual ■ For every trip a fee depending duced. The time has come for the Viva México! 9 consumption for “the most beautiful on distance must be charged tourism industry to show responsi- Baltic Sea family summer 10 time of the year”, establishing a by the airlines and forwarded bility beyond the payment of com-

Autumn vacation in Oberstdorf 11 new record with 61 billion Euros to climate protection projects pensations, and not to just paint a spent on travelling abroad (Source: ■ Tour operators must show few of their products green by fi- Skiing fun in Vorarlberg 12 Dresdner Bank). For years we have more transparency concern- nancing a handful of nature conser- Cruising the Mediterranean Sea 13 been holding our position as world ing climate impacts of their vation projects. Already in the plan- champion in travelling, and in terms products ning stage of tourism products, The Seven example trips compared 14 of money spent we are the most ■ The decision about the extent climate protection must be consid- German approachability in questions of travelling and the environment 15 travel-eager nation, followed by the of the trip footprint ultimately ered more thoroughly, and energy-

How can tourism contribute to environmental conservation? 16 / 17 USA and Great Britain. rests with the consumers. conserving concepts in trip design - What can travel service providers do? They play a key part in the must be pressed ahead with. - What can tourists do? But are the sands of our favourite diminution of their climate vacation spots’ beaches the only footprint while critically pon- A transparent presentation of the Where to find further information 18 / 19 places we leave our footprints in? dering travel distance, while footprint would em- At many of the world’s most beau- organizing transport, and power the consumer to deliberately White beach and a sea of turquoise and blue symbolize many a tourists’ dream holiday – like here in the Cape Verde Islands off the tiful places, the harm that tourism while deliberately choosing Western African shore. But the long journey by plane enormously amplifies the climate footprint. © Birgit Weerts / WWF choose more ecologically sound can do is already clearly discerni- accommodation facilities that alternatives in holiday travelling. ble: more traffic, mountains of comply with environmental And our survey shows that two waste, unchecked consumption of standards. thirds of all Germans expect to re- resources, uncontrolled develop- ceive competent environmental ad- ment and urban sprawl ruining vice already while planning their coastal sceneries. trips with the travel agencies. According to UNWTO1, an average Climate Footprint too large long distance holiday trip causes It does not have to be vacation 0.25 tons of carbon dioxide equiva - at home… In the face of , emis- lents. sions of greenhouse gases connect- WWF is certain that travelling can ed to travelling have become more WWF analyzed German travel be- have positive effects for the visited and more relevant. Tourism produ- haviour and calculated the climate regions and their people. Tourism ces five percent of all greenhouse footprint of our favourite holiday offers chances for nature-orientated gas emissions. In this context, the trips, using typical example vaca- economic development and makes distance to the destination and the tions to destinations near and far. natural habitats more valuable. choice of transport for getting there The seven trips we examined in de- Where, if not on a holiday trip, do and back play by far the most im- tail are typical for Germans: A third we get to make unforgettable expe- portant part: Long distance trips by of all our holiday trips match one of riences of nature’s beauty! The fas- plane amount to not even three per- the seven trip types. The average cination for nature makes of travel- cent of all trips, but cause seventeen emissions resulting from the pre- lers very ambassadors of nature Impressum: percent of the harmful emissions sented example trips correspond to protection. Published by WWF Germany, Frankfurt am Main connected to tourism. Because car- circa one ton of carbon dioxide Technical consultancy: Institut für Tourismus- und Bäderforschung in Nordeuropa GmbH (N.I.T.), Kiel bon dioxide emissions in high alti- equivalents per trip – which is four With our advice on vacation behav- Authors: Bente Grimm, Henrike Beer, Wolfgang Günther (N.I.T.), Birgit Weerts (WWF) Translation: Nico Czaja tudes advance the greenhouse effect times the global average. If every- iour, tour operators as well as trav- Calculation of the Climate Footprint: Kirsten Havers, Martin Schmied (Öko-Institut Berlin e.V.) in a measure far greater than at body travelled like the Germans do, ellers can contribute to keeping our Editor: Heike Mühldorfer (WWF) Layout: Caroline Franz, Mannheim Production: N. Schuck, WWF ground level (the so-called RFI fac- worldwide travelling emission would footprints as small as possible. Druck: medialogik GmbH/Karlsruhe Printed on 100% recycled paper © 2008 WWF Germany Reprint, tor, Radiative Force Index), the im- multiply by four, leading to five bil- in excerpts or entirely, only with prior permission by the publisher pacts of air traffic on the climate are lion tons of carbon dioxide equiva- Title picture © Creativ Collection, back title © Julia Matyschek significantly larger. lents released into the atmosphere. 1 United Nations World Tourism Organisation

2 WWF Deutschland WWF Deutschland 3 Holiday Trips and the Environment The Germans’ holiday trips The most popular domestic and Travel behaviour: Means of international holiday destinations transportation, accommodation, The tourism industry is booming, trip duration and expenses the pressure on the last “natural oa- Holiday trends ses” is increasing. At the same time, According to a 2008 travel analy- In 2007, holding a market share of Travel behaviour developments tourism is more dependent on an in- The following long term tourism demand trends are becoming appar- sis6 of the Forschungsgemein- more than 30 Percent, Germany and tendencies can only be dis- tact environment than any other ent in Germany:2 schaft Urlaub und Reisen, 48.5 still is the Germans’ most popular cerned in long-term observations. business sector. Tourists thus are at ■ Volume: Stable, but with changed structures. Neither a lot more million Germans made at least one travel destination by far. Another In most cases there are only mar- the same time responsible for and nor a lot less holiday trips than before. More trips by the elderly holiday trip of five or more days third of Germans’ holidays are ginal short-term changes. Changes suffering from the damages caused. and less trips with children. in 2007. Holiday travelling inten- spent at the Mediterranean Sea, of preference concerning destina- ■ Motives: Constant basic needs, more differentiated and higher sity, i. e. the share of the popula- and the remaining third in the rest tions in conjunction with improved Environmental damage directly or expectations regarding the realization of trips. Relaxation, dis- tion that made at least one trip, lies of the world. While this distribu- accessibility, e.g. via budget indirectly related to tourism is tancing oneself from the daily routine, being free and having time, just under 75 percent, slightly ex- tion has proven very stable over flights, led to an increase in air caused by climate-relevant emis- renewing one’s forces these remain the most central aspects. Con- ceeding the previous year’s the years, developments within travel at the expense of car and es- sions, by the usage of drinking wa- cerning trip realization there are ever more specialized target number and continuing on the these greater areas are quite dy- pecially train use over the course ter, by waste and sewage disposal, audiences. same high level it had already namic – influenced by positive of the last decade. by land consumption and by distur- ■ Clients: Growing competence. Greater experience in travelling reached in the early 1990s. In factors like new travel offers (e.g. bances of flora and fauna, e.g. leads to more competent travellers. comparison, Germany thus is the in Eastern Europe) or improved Verkehrsmittelnutzung

through noise exposure or light. In ■ Information: More sources, less depth. With all the choices world’s most travel-eager nation. accessibility (e.g. via budget % 49% addition to the global environmen- around, there is less time to study everything carefully. flights), but also by external influ- 50 47%

tal impacts, also the spatial and ■ Destinations: Clear rankings between areas, equal distribution In total, 62.9 million holiday trips ences like diseases (e.g. avian flu), 40 1997 36% 2007 temporal concentration of travelling between specific countries/destinations. The Mediterranean, the were carried out last year. Some political insecurity or weather 32% is ecologically relevant3. Alps, the coasts of North and Baltic Sea are favourite destination Germans thus travel more than extremes. 30 areas. Within these areas, there are no discernible specific destina- once per year. As a rule, one holi- 20 In contrast to tourism confined to tion favourites day trip per year is considered In Germany, Bavaria with its share 10% 9% 10 7% Germany, when travelling to for- ■ Forms of vacation: Put more variety into one trip. A holiday trip standard, while two or more trips of 8 Percent of all holiday trips 5% eign countries water consumption always has to cover several aspects: Nature, culture, health etc. are a luxury you treat yourself to clearly holds the pole position, fol- 0 Car / RV Plane Bus Train (particularly in dry regions) and ■ Duration: Shorter. For financial and professional reasons, trip dura- only once in a while, not least lowed by Mecklenburg-Western waste production gain in impor- tions are getting shorter and shorter. bearing in mind the contents of Pomerania, Schleswig-Holstein, Base: 62.2 or 62.9 million holiday trips, of five days or more, respectively tance. Large hotel complexes are ■ Expenses: Higher, but also more concern with pricing. Compar- your money purse. Lower Saxony and Baden-Wuert- Source: F.U.R (2008): RA 2008 - Erste Ergebnisse expanding and destroying coastal ing prices is gaining in importance. The aim: More vacation for the 6 Forschungsgemeinschaft Urlaub und Reisen (Holi- temberg. Among holiday destina- day and Travel Study Group, F.U.R.) (2008): RA 2008, landscapes. Forests and mangroves same amount of money. Erste Ergebnisse tions abroad, market leader Spain Instead of staying in pensions, pri- are disap pearing. Water and energy ■ Trips organized by tour operators: En route towards majority. easily remains aloof of the compe- vate guest rooms or on campsites, consumption in holiday paradises is Flexible package tours are increasingly interesting also to inde- Holiday travelling intensity tition. But Italy, Turkey and Aus- Germans increasingly spend their immensely high and more often pendent travellers. tria also rank among the Germans’ holidays in hotels. This develop- than not causes great distress ■ Holiday accommodation: Higher quality. Clients are expecting at 80 most important international travel ment is partly due to the choice of among the local populace4. least last year’s vacation’s accommodation standard (and the ac- 70 destinations. Long distance travel- preferred destinations (holidays on commodation quality they know from back home) 60 ling accounts for a market share of southern coasts usually take place Especially the emission of green- 50 six percent. in hotels), but also to demands house gases is of great importance, 40 growing ever more sophisticated – 30 the amount of which in turn is Current holiday demand – reason ing choice in low budget airlines. International holiday destinations apparently, clients’ expectations 20 mainly determined by the choice of to worry about the environment? This happens at the expense of trav- are met up with more fully in 10 15 “modern” hotels than in “old-fash- transportation to and from the holi- elling by car and especially by train. 0 day destination, of accommodation, As far as destinations are con- 12 ioned” pensions. alimentation and on-location activi- cerned, the choice is “typically Ger- At the same time, there is a shift in “made at least one holiday trip last year“ ties. In this context, the airplane is man”. In 2007, as in the years be- chosen accommodations from 9 These growing expectations to- Base: Population of 14 years and older climate killer number one: A flight fore, one third of Germans spent guesthouses, private guest rooms Source: F.U.R (2008): RA 2008 - Erste Ergebnisse 6 wards quality standards also leave from Germany to Majorca is as their holidays in their own country, and camping towards hotels, in ac- their imprint on the Germans’ holi- harmful to the climate as driving a one third at the Mediterranean Sea, cordance with a travelling budget 3 day budgets: While the average 5 car for one year . and the last third travelled through- that grew by almost 25 percent dur- 0 trip duration decreased from 13.9 out the rest of the world. In Germa- ing the last ten years. But more to 12.5 days since 1997, trip ex- ny, Bavaria holds the pole position comfort also means higher con- penses went up by nearly 100 Eu- 2 Institute for Tourism and Spa Research in Northern among travel destinations, abroad sumption of energy and resources, ros to 810 Euros per person and Europe 3 Federal Environment Agency (http:xxx, as of 05/19/2008) Spain is the favourite. One trend, which in turn means more emissions Base: 62.9 million holiday trips, holiday trip. 4 Schmied/Buchert/Hochfeld/Schmitt (2002): Umwelt und of five days or more, respectively Tourismus. Daten, Fakten, Perspektiven. (Publisher: though, is obvious: Air travel is in- of gases harmful to the climate. Source: F.U.R (2008): RA 2008 - Erste Ergebnisse Federal Environment Agency) 5 Der ganze Wahnsinn. Reisen Nonstop. VCD, 2005 creasing, not least due to the grow-

4 WWF Deutschland WWF Deutschland 5 The Climate Footprint of typical holiday trips Majorca: Summer, sunshine, beaches and more

To better illustrate the impacts of In this context WWF factored in the Holiday destination Majorca: 3.3 million holiday trips by Germans in 2007

human activities like consumption WWF’s Footprint and CO2- most important climate-relevant pa- Prevalent means of transport Accommodation and production on Earth’s eco-sys- Calculator rameter of the ecological footprint: 11 tem, the metaphor of the ecological The emission of CO2 equivalents. footprint was developed in the mid- WWF developed an internet- The following aspects were incorpo- nineties. It refers to the productive based calculator which allows rated into the calculation: capacities of the system Earth and everyone to calculate their entire ● Travel to and from the destination tells us the amount of land and wa- ecological footprint, that is, their (distance, choice of transport, ter areas that are necessary - taking carbon dioxide usage through number of travellers) into account current technological alimentation, consumption, ha- ● Accommodation (type of accom- conditions - to supply resources for bitation and mobility, and com- modation, time of year and dura- The Tourist Climate Footprint

one nation, one region, one house- pare it to the average. tion of travel) CO2 per person 1.221 kg: hold or one person, and receive ● Food (number of warm meals, their refuse.7 8 9 http://independent.footprint.wwf.org.uk/ upscale or normal gastronomy) http://www.wwf.de/themen/klimaschutz/ ● Activities (distance, choice of Laughing out loudly, Ulrike, Bet- Mountains, Palma and various oth- When talking about travelling, the transport, number of excursio - tina and Anja squeeze their suitcas- ers of the island’s beaches. And 500 size of the ecological footprint var- nists). es into the car and head towards the kilometres in two weeks are not too Travel to and from the destination 925 kg ies greatly. This is especially true airport bus that will take them to much, they all agree. Moreover the for impacts to the climate caused by A beach-and-bathing holiday on The Tourist Climate Footprint for Hamburg Airport. The 30 kilome- car is air-conditioned, so that even 1.221 kg travelling. To illustrate the magni- Majorca, a cultural holiday in Tren- holiday trips provides scientifically tres by bus as well as the flight the midday heat is easily bearable tude of climate-relevant ecological tino, a family holiday on the Isle of sound information on climate im- from Hamburg to Majorca pass inside. impacts of different holiday trips, Ruegen, an Allgaeu/Bavaria well- pacts caused by tourism, thus rende- quickly. WWF closely examined a set of ness holiday, a skiing holiday in the ring it an easy to understand and re- Ulrike also booked an introductory holiday trip archetypes, having the Alps and a cruise on the Mediterra- latively easy to use indicator for the For a much longer time, or so it diving course. Equipped with air Accommodation 148 kg Öko-Institut10 calculate the Tourist nean Sea, together representing ecological viability of a given trip, seems to the three girls that just fin- tanks and everything, she wants to Climate Footprint of these seven more than 60 million German holi- illustrating in which areas there is ished high school, they are now al- immerse herself in submarine Food 91 kg example trips. WWF intentionally day trips. need for improvement. ready sitting in the bus that is tak- worlds for three days, while the chose trips that are typical for Ger- ing them to their hotel in Alcúdia, other two prefer to stay above wa- man holiday demands: Following each of the seven examp- at a distance of 70 kilometres from ter, enjoying themselves on an all- Activities 58 kg le holidays’ descriptions and the pre- the airport. And on top of that the day motorboat excursion, including sentation of the respective climate exhaust fumes drifting in at all the getting pulled into the air with a footprint, there is an illustration of uncountable stops, the bus standing parachute. On an impulse the three Urban sprawl and waste of resources – the building boom in popular coastal holiday Travelling to and from the destination, resorts deteriorates the climate balance. © Michel Gunther / WWF-Canon tourists’ options to decrease their cli- in front of other hotels with its en- of them let someone talk them into 925 kilograms of CO2 equivalents are mate footprints during each kind of gine running while waiting for also joining a quad ride day trip. emitted per person, 916 kilograms of trip. To do that we use the following guests to find their suitcases… The Every evening, they visit the nu- which due to travelling by plane. 13 legend: = large effect, three of them are relieved when merous bars, where they celebrate nights in a four-star hotel produce 148 kilograms of CO2 equivalents, full board = medium effect, = low effect. they finally reach their hotel. their holidays till the break of (=25 warm meals) amounts to 91 kilo- To facilitate the classification of the dawn. grams. The emissions relating to recrea- chosen trips, we additionally list the The four-star hotel with its giant tional activities add up to 58 kilograms (rental car trips 36 kilograms, motorboat German travellers’ choices of trans- swimming pools and landscaped excursion 16 kilogram, quad day trip six port and accommodation for each wellness area nearly looks as de- kilograms). trip. (Data source: F.U.R. travel ana- picted in the brochures. The room lysis 2008). seems enormous to the girls, and the sea view from the balcony is breathtaking. Advice for Ulrike, Bettina and Anja to diminish their Tourist Climate Footprint After lunch they set off to town to 7 Global Footprint Network – oekologischer_fussabdruck: pick up the rental car they booked Choose a destination at Abstain from activities that Overview, http://www.footprintnetwork.org (as of 05/05/2008) for the entire duration of their stay a shorter distance, one that can consume lots of energy or water 8 Lexikon der Nachhaltigkeit (Encyclopeda of Sustainabili- ty, http//www.nachhaltigkeit.aachener-stiftung.de/artikel/ on the island. After all, they do not not only be reached by plane – especially in places with water kologischer_fussabdruck_733.htm, as of 05/05/2008) 9 WWF-UK: What is the ecological footprint? http://www. want to just laze on the beach, but shortages: Paddling instead of wwf.org.uk/filelibrary/pdf/what_is_ecofootprint.pdf 10 Eco Institute have a rigorous agenda of excur- motor-boating, riding a bike in- 11 CO equivalents is a unit used to measure the impact of 2 sions all mapped out already: They all greenhouse gases (in addition to CO2, these are, for stead of a quad example, (CH4) and nitrous oxide (N2O)) on the are planning to go see the Tramunta climate, converted to hypothetical CO2 amounts.

6 WWF Deutschland WWF Deutschland 7 Culture and Wine in Trentino Viva México!

Holiday destination Northern Italy: 2.1 million holiday trips by Germans in 2007 Tourist Climate Footprint Holiday destination South/Central America, Caribbean: 0.9 holiday trips by Germans in 2007 Tourist Climate footprint Prevalent means of transport Accommodation Prevalent means of transport Accommodation 7.218 kg CO per person 216 kg CO2 per person: 2

Regarding this trip, the emissions relat- The flight to Cancún emits 6356 kilo- ing to accommodation play the most im- grams of greenhouse gases. Consider - portant part: For four nights in a five-star ing this, the drive to the airport and the

hotel, 80 kilograms of CO2 equivalents transfer to the hotel (a total of six have to be charged due to the high con- kilograms) carry almost no weight at all. sumption of electricity. The trip to and But 13 nights in a five-star all-inclusive from the destination by modern motor- hotel resort do so all the more: The coach leads to relatively low emissions, extremely high energy usage amounts to

compared to the other holiday trips pre- 487 kilograms of CO2 equivalents. 25 sented here (60 kilograms plus 3 kilo- warm meals (13 of which in upscale

grams for the car trip to the station). But gastronomy) cause 205 kilograms of CO2 the emissions concerning food, on the equivalents. In the activities sector, this other hand, are relatively high: Seven trip holds the negative record, too: 165

warm meals (four of which in upscale kilograms of CO2 equivalents are emitted,

gastronomy) cause 55 kilograms of CO2 the domestic flight accounting for Mr. and Mrs. Corriera are in a very hotel. After touring the historical equivalent emissions. Among the numer- “Last call for the passengers of as well as Stefan have an avid inter- 107 kilograms of which. To this amount, good mood as they wait outside town centre, they board one of the ous activities on location, the excursion flight LT 1414 to Cancún!”, a loud- est in all kinds of sportive activi- add further 24 kilograms each for the to Lake Garda has the strongest impact diving course and the their home in Berlin. Together with numerous excursion boats to have on the climate (boat ride seven kilo- speaker’s voice snarls through Mu- ties: An all-day scuba-diving excur- jet ski ride (motor- two other couples from the neigh- some traditional Italian food while grams, bus ride four kilograms), followed nich airport as Maike and Stefan sion and a day on the golf course boat!) and 7 kilo- bourhood, they booked a five-day enjoying the vista of the shores and by the bus trip to Merano (six kilograms) pass the security check. On the are on their schedule. But they did grams more for and the taxi ride to Bolzano (one the ferry to the bus trip to Bolzano in the Italian mountains all around. After return- kilogram). plane the couple slumps into their not shun the additional expenses for offshore island. Trentino region for this spring. ing, they meet their friends at the seats with relief. Absolutely every- a 200km flight to see the ruins of Today is the day they begin their hotel bar for a last glass wine of be- thing went wrong: Their old car Chichén-Itzá, either. So after the vacation. Their children, already fore retiring to their room, wanting they wanted to go to the airport quick domestic flight, it is only a grown up, take them to the central to start the new day well rested. Travel to and from with did not start. Luckily, their short distance they cover by micro- the destination 63 kg station by car – this is the place neighbour was nice enough to take bus before they can immerse them- 7.218 kg where the bus trip begins. Almost at The 90 kilometre drive to Merano 216 kg them to the airport, 30 kilometres selves in the world of the Maya. from home. And then they got stuck the same time they are dropped of, might be long, but the city is worth Accommodation 80 kg Travel to and from their neighbours reach the station as the effort. The cultural sights are in a construction site traffic jam… Back at the hotel, the adventurous the destination 6361 kg well, also having been taken there very impressive, and the quaint But now, nothing stands between couple will not remain confined to by car. Mrs. Corriera’s fear of the restaurant offering delicious regio- them and their two weeks of all-in- the swimming pool for long: They bus ride being strenuous and nal fare strikes the right note with Food 55 kg clusive holidays in Cancún, Mexi- take a ferry to an island off the uncomfortable quickly subsides as the group. Cheerfully they move on co. After more than 10 hours of fly- coast. After a refreshing hour on a Activities 18 kg she sees the modern five-star bistro to a wine-tasting at Castle Rametz, ing, they are happy to be greeted by jet ski they explore the island riding Accom- bus. WC, air condition, refrigerator, where they spend the afternoon their tour guide and taken to their a rented motorbike. With all the modation 487 kg TV – everything at the travellers’ before heading back. hotel by air-conditioned bus. In heat, they really learn to appreciate disposal. Especially the little bottles May, Cancún with its 30°C is just a the fact that they can buy chilled and snacks in the onboard fridge Luckily there is nothing on the Advice for Mr. and Mrs. Cor- bit warmer than Germany. After the drinks in disposable bottles and Food are very popular with the guests. excursion schedule for the last day, riera to diminish their Tourist usual stops at other hotels the tour fresh fruit in plastic cups all over 205 kg so Mr. and Mrs. Corriera have time Climate Footprint operator works with, and a drive of the place. Activities The five-star hotel outside Bolzano to take a Taxi to Bolzano to pick up twenty kilometres along the thickly 165 kg they finally reach after nine and a some souvenirs for their loved ones Choose your tour operator hotel-studded coast, the two of half hours of driving exceeds all at home. with care. Be mindful of environ- them finally reach their destination. Advice for Maike and Stefan to diminish their expectations, and the food is also mental certificates and book The five-star complex, part of a Tourist Climate Footprint fantastic. Particularly Mr. Corriera The next day, after an eventful time, your trip where energy conser- well-known international chain, is is thrilled by the well-stocked vation and environmental pro- situated right at the beach and they have to go back to Berlin. It If possible, choose a pay the sum recommended for mini-bar and the technological tection policies are implemented sports a generous garden with green is a shame that due to the tour destination at a shorter distance your flight. amenities of their room (among in an exemplary manner. lawns, in spite of the heat. The operator’s tight schedule, there was (for example, the Mediterranean other things it comes with DVD mangrove woods typical for Mexi- no spare time left to visit the hotel’s Sea). Learn about payments to If possible, use more ecologi- player, hot spot, electronic safe). If possible, use public trans- co, however, are nowhere to be wellness area (“Including swimming climate protection projects with cal means of transport for your port to reach the central station. seen. pool and sauna!”, Mrs. Corriera Gold Standard Quality Label to excursions, and avoid short do- The next morning they are off to Otherwise, form car pools. sighs wishfully). compensate for CO emissions mestic flights. their first day-trip destination: The The two of them already planned 2 per covered flight distance, and small town of Riva del Garda at everything they wanted to do on Garda Lake, 60 kilometres from the their holiday while at home. Maike

8 WWF Deutschland WWF Deutschland 9 Baltic Sea family summer Autumn vacation in Oberstdorf

Holiday destination Isle of Ruegen: 1.4 million holiday trips by Germans in 2007 Holiday destination Bavaria: 4.8 millions of holiday trips by Germans in 2007 Prevalent means of transport Accommodation Prevalent means of transport Accommodation

Tourist Climate Footprint Tourist Climate Footprint 297 kg CO per person: 258 kg CO2 per person: 2

Because the car is shared by four With 110 kilograms of CO2 equivalents for nine nights in a three-star guest- persons, “only” 80 kilograms of CO2 equivalents are emitted during travel to house, the family’s accommodation uses and from the Isle of Ruegen. On second up a little more energy than the trip to place: Emissions caused by the family’s and from the destination (105 kilo- grams,104 of which for the train ride). Just the usual craziness at the start Philipp, the two-hour ride with the numerous activities (70 kilograms, 52 Sunshine, autumn-coloured leaves, kilograms of which due to the sightsee- After a few days the Neumanns rent A total of 17 warm meals at the guest- of summer holiday season – for the “Rasender Roland” as well as the ing flight). Because holiday apartments blue skies – and holidays at last! a car to explore the Allgaeu moun- house and in fast food restaurants, Ruge family, it already starts before water park will be absolute use a great deal less energy than hotels The Neumann family in Düsseldorf, tains and take a look at Neuschwan- respectively, lead to 73 kilograms of do, the Ruges’ 13 nights only amount to CO2 equivalents. 5 more kilograms are their holidays even begin: Way too highlights. a middle-aged couple with a 12 year stein Castle, at a distance of around added by their on-location activities. 52 kilograms of CO2 equivalents per much luggage for their little estate person. This includes the energy spent old daughter called Lisa, has every- 35 kilometres from Oberstdorf. On car. But this year, Mr. Ruge is well The Ruges reach the destinations of preparing breakfast and supper. The daily thing packed and ready to be off for their way back they pass the guest- their excursions by car. As a special visits to fast food restaurants, sausage prepared: a ski luggage box on the stands and snack bars account for a total ten days of wellness holidays in the house’s minivan, which took other Travel to and from roof and a bicycle rack on the hitch surprise for the children, the parents of 56 kilograms. Allgaeu, in Bavaria. Eventually, the guests to also see the Castle after the destination 105 kg should take care of the problem. already booked a sightseeing flight taxi’s horn is sounding outside – lunch. This way, they are able to take with over the island from home. their ride to the station is waiting. 297 kg them not only the children’s bikes Before the trip begins, they quickly The cable car to the top of Nebel- and all their suitcases and bags, but The Ruges take care of breakfast buy provisions for the journey at the horn Mountain is on their agenda Accommodation 110 kg also the countless odds and ends and supper themselves; most provi- Travel to and from station’s fast food restaurant. After for the next days, too. The vista the destination 80 kg that remain loosely stacked in the sions they already bought at a dis- a six hour drive and two changes of during the 12 kilometre ride to the doorway at the end every time they counter at home, so that only few 258 kg train, they arrive at their destination. peak is breathtaking. After reaching things remain which have to be ob- Food 73 kg spend the day before their holidays Accommodation 52 kg the top, they walk the little pano- tained at local supermarkets. Dur- packing their stuff. The eight hour In Oberstdorf, the Neumanns’ host ramic round trail before descending Activities 5 kg trip from Düsseldorf to Göhren on ing the day, they treat themselves to Food 56 kg already awaits them in his minivan back to the valley by cable car the Isle of Ruegen seems very long fries, sausages, fish bread rolls and to take them to the cozy three-star again. to five year old Philipp and eight other tasty things from takeaway guesthouse in nearby town centre. year old Sophie, like it did the other places and fast food restaurants. In Activities 70 kg After bringing their luggage to their With such an abundance of activi- Advice for the Neumann family times before. But to compensate for addition, tradition demands that the rooms, supper time has come – the ties, a holiday passes in an eye’s to diminish their Tourist Clima- that, the beautiful three-star holiday Ruge family make a short stopover Neumanns booked full board. blink. Relaxed and rested, the Neu- te Footprint: apartment they already know from at a rest stop on their way back mann family gets on the train back last year’s vacation awaits the Ruge home. In the evening, with their minds al- home. On their way back to Düssel- Choose your accommo- family in all its splendour. Particu- ready wandering towards tomor- dorf, they give in to Lisa’s pleading dation with care. Be mindful of larly the well-equipped kitchen row’s amenities – massages, a re- to have a little stopover at the sta- environmental certificates and with dishwasher and washing ma- laxed swim in the pool – they sink tion’s fast food restaurant. book your trip where energy chine is very important to them. into their pillows happily. This way, conservation and environmental Advice for the Ruge family to diminish their Tourist Climate the first days of their vacation pass protection policies are imple- 14 days of vacation now lie ahead Footprint: in an instant: The wellness pro- mented in an exemplary manner. of the family of four. Two weeks gramme with daily treatments and during which the they plan to see Think thoroughly about what Give preference to activities visits to sauna and whirlpool bath Give preference to owner- not only the beach, but also the is- you really need during your va- which allow you to really experi- as well as the delicious food (two managed inns and restaurants, land’s numerous other attractions. cation. With bicycle rack and ski ence nature without destroying it. warm meals a day) let them forget as well as local foods and drink. Especially Sophie still vividly re- luggage box your car consumes To replace sightseeing flights, their everyday lives easily. In the That way you support your holi- members the summer toboggan run considerably more fuel. horse-cart rides and boat or bicy- meantime, Lisa participates enthu- day destination’s economy and and the amusement park they went cle tours are good choices. siastically in the spa administra- conserve the environment by fa- to last year – both of which must be tion’s children’s holiday entertain- vouring short routes of transport. visited again this time. For little ment programme.

10 WWF Deutschland WWF Deutschland 11 Skiing fun in Vorarlberg Cruising the Mediterranean Sea

Holiday destination Austria: 3.7 million holiday trips by Germans in 2007 Cruise Ship Holidays: 0.9 million holiday trips by Germans in 2007 Tourist Climate Footprint Prevalent means of transport Accommodation Prevalent means of transport Accommodation 1.224 kg CO2 per person:

Although the trip to and from Majorca by plane causes most of the emissions

(685 kilograms of CO2 equivalents), the accommodation on a cruise ship during a journey of slightly more than 2500 kilometres approximates this amount surprisingly closely with 439 kilograms

of CO2 equivalents. The sophisticated foods (eleven warm meals, six of which in upscale gastronomy) account for 79

kilograms of CO2 equivalents. In addition to that, there are 21 kilograms of green - house gases emitted during the numer- ous excursions on land (trips by bus and Tourist Climate Footprint train). home. Although there is no glacier It has been a while since Else At last! A week of skiing holidays 422 kg CO2 per person: actly cheap, but at least food and in the Alps once again! Ronny’s here that he might have someone Mertens from Stuttgart was as excit- drink are included. application for holiday leave was take him up to by helicopter, like he ed as she is today: Together with her granted, and snow conditions in did back in the Rocky Mountains, friend Ruth, the 72-year-old lady In Pompeii they tour the ancient Austrian Vorarlberg are just perfect. the local alpine slopes are perfectly Travel to and from booked a cruise on the Mediterrane- city ruins, and then they head to Ve- Travel to and from the destination 685 kg Now there is only one thing left to sufficient for a fun day of snow- the destination 296 kg an Sea. On her seven-day journey suvius, climbing up to the crater on do: Getting the skis out of the base- boarding. she will travel to Marseilles via Na- foot. After a walk of one and a half 422 kg 1.224 kg ment, and then he will be off. There ples and Rome, and from there via hours, they return to the ship by bus. is always a certain uncomfortable In the evenings Ronny uses the Barcelona to Majorca. lack of space when he is travelling opportunities offered by numerous Accommodation 85 kg The next day they take the comfort- in his compact car together with après-ski parties in town to loosen After months of anticipation, the able “Roma Express” to Rome, up his strained muscles with a little moment has arrived – all the bags all his skiing equipment, but it is changing into a tour bus at the train Accommodation 439 kg alright as long as he is travelling dancing before retiring to his room. Food 32 kg are packed, with her new sunhat station to go see the Basilica San alone. Furthermore, the journey Luckily, he left the heater running easy to reach, just on top. The 50 Clemente and the Coliseum. does not strike him as that long: during the day, so that now it is nice Activities 10 kg kilometre car ride to the airport Only 700 Kilometres, single trip. and cozy inside, and he can smoke takes longer than expected. Straight after that, the group visits Food 79 kg There were more arduous journeys a cigarette at the open window to St. Peter’s Square and St. Peter’s he and his car had to endure… The bring the day to a close. Stressed, but just in time she reach- Cathedral. Unfortunately there is accommodation he has booked for The car ride from Dresden to Lech es the meeting point in the departure only little time left to explore the Activities 21 kg his holiday has been recommended On his last day, Ronny sees a sign leads to emissions of 296 kilograms of lounge. Luckily Ruth is already numerous sights of the city or to en- CO2 equivalents, six nights in a simple to him by a friend. The pension is posted to one of the ski-lifts saying pen sion add 85 kilograms more (in there. In Palma de Mallorca they joy a cup of coffee in one of the situated right in the centre of Lech that a ski pass entitles its owner to summer, it would have been less due are expected by a shuttle bus which many street cafés. ride not only the lifts, but also the to less need for heating). In addition to takes the cruise ship passengers to Advice for Else Mertens and and has simple rooms and offers that, 32 kilograms have to be counted half-board of simple home-style ski busses. This is an idea he did for eleven warm meals at ski lodges or the nearby harbour. The two-person At the ship’s next stop in Marseilles her friend Ruth to diminish cooking. Just the right thing when not even think of … restaurants, and 10 kilograms for on- cabin on board looks just like a harbour, a bus takes Else, Ruth and their Tourist Climate Footprint: location activities (a considerable 9 you spend all day outside breathing kilograms of which are accounted for hotel room, and the view from the other passengers to Brandol beach, mountain air. by the daily car trips to the lift station). balcony is stunning. In the evening approximately one hour away. Both the buffet is a real treat, and the en- of them love the promenade lined Choose a destination For the time of his stay, Ronny Advice for Ronny to diminish his Tourist Climate Footprint: tertainment leaves nothing to be with palm trees – a shame that after at a shorter distance (for exam- arranges for a ski pass to be able to desired either: There is a play, fol- only two hours they have to get ple, a Danube river cruise) or ad- use all the lifts in the skiing area. lowed by a musical and then the back to the bus. just the length of your stay to the He plans his days in a way that eve- Use public transport for In case you are looking for va- next day a show with acrobats… distance you travel. riety: How about a (snowshoe) ry evening after skiing he reaches travelling to and from your desti- And of course there is dancing, too. On the last day, the city of Barce- hike or a day of cross-country the station where he left is car in nation. In case you only infre- lona is on the two ladies’ agenda. Choose your cruise ship skiing for a change? The only en- the morning. Good thing there are quently go on skiing holidays, The next day they spend relaxing in The bus takes them to the Sagrada with care. Book your trip where ergy you consume that way is so many ski-lifts around Lech. consider renting your equipment the wellness area and shopping for Familia, and from there along the energy conservation and envi- your own, and you save on en- on-location. That way, you save souvenirs in the ship’s shop and art Plaça de Catalunya to the Ramblas. ronmental protection policies are One entire day Ronny devotes luggage space and simplify trav- ergy used for powering the ski- gallery. For the two following days implemented in an exemplary. to brushing up his snowboarding elling by bus or train. lifts. the two spry seniors booked day- manner. skills, as he resolved to do back trips. These excursions are not ex-

12 WWF Deutschland WWF Deutschland 13 The seven example trips compared

Comparing all seven holiday trips added together! The crucial factor Based on given answers, the study group created four “approach- presented here, the Trentino culture for this fact, of course, is the very ability archetypes” holiday does best in terms of cli- long flight distance of nearly 18,000 mate conservation, closely followed kilometres. by the family trip to the Isle of Rue- The doubtful dismisser of en- The one interested in immediate gen and the Allgaeu wellness holi- German approachability for vironmental aspects of holiday experience of nature (28 percent day in Bavaria, on second and third questions of environment and trips (25 percent or 15.6 millions, of 17.7 millions, respectively) place. But the trip to Trentino se- travelling respectively) cured its pole position also because it is significantly shorter than the The WWF example trips prove the Dismissive attitude towards envi- Strong interest in opportunities Ruegen family vacation: Regarding extreme impacts of travelling to and ronmental protection while on va- for immediate nature experience, the emitted greenhouse gases per from holiday destinations on the cli- cation, little travelling activity, little environment-friendliness of holi- day instead of the emissions per va- mate footprint, and they could make interest in nature holidays, holiday day region and of accommoda- cation, the Ruegen trip is the one consumers reconsider their options activities related to nature and/or tion play an important part, high with the most advantageous ratio when planning future holiday trips culture are carried out compara- significance of nature- and cul- among the presented holiday trips. – provided they have access to this bly scarcely. Higher-than-average ture-related travelling motiva- tions, most holiday trips inde- All in all, the numbers show that information. In principle, Germans number of males and young peo- pendently organized, preference the choice of transport to and from are quite approachable in questions ple up to 29 years. of destinations within Germany, the destination is by far the most in- Cultural treasures like the Temple of Apollo in Side, Turkey, should be appreciated as of environmental aspects of holiday strong interest in nature, wellness fluential factor in a given vacation’s a very special holiday destination – to minimize the climate footprint, long distance travelling. The results of a repre- flights should remain an exception. © VASCO Travel and farm holidays, predominantly ecological balance. The decision for sentative survey executed by the will minimize the ecological foot- Studienkreis Tourismus und Ent- older persons. a holiday destination of as short a consequence, CO2 emissions are distance from your home as possi- print of your trip significantly. considerably higher. The all- wicklung12 on behalf of the Federal The ecologically aware sophis- ble in connection with the choice of inclusive holiday in Mexico brings Environment Agency show that an The ecologically aware one ticated one (22 percent or 14.4 a low-emission means of transport For the beach holiday on Majorca up the rear of this comparison: intact environment plays a very im- without interest in nature experi- ence (24 percent or 16.8 mil- millions, respectively) emissions per person and as well as the Mediterranean cruise, It does as much damage to the portant part for most of the Ger- mans’ (84 percent) holiday satisfac- lions, respectively) trip (calculated as CO2 equivalents) the tourists travel by plane – as a climate as all other example trips tion. Furthermore, the survey demonstrates that holiday destina- Little interest in opportunities for High expectations and high dis- tions with landscapes spoilt by con- nature experience while on holi- position towards environmental crete and without authentic charac- days, but thoughtful and consid- commitment while on holidays, ter have a dissuasive effect on erate in questions of social and strong interest in opportunities nearly three quarters (71 percent) of natural environment, high expec- for nature experience, unwilling- Germans. tations towards the tour operator ness to do without nature utilisa- in terms of environmental informa- tion, nature- and culture-related The survey illustrates that environ- tion and environmental commit- travelling motivations are particu- mental questions play an important ment in the destination area, larly important - adventure, ex- part for lots of Germans in planning above-average interest in beach ploration, culture and education. their holidays: holidays, no particular demo- Tourist of above-average activity, graphic attributes. with interest in strikingly many ● Nearly two thirds (64 percent) of Germans expect to be informed holiday types and destinations, competently on environmental is- no particular demographic sues by their travel agency attributes. ● The environmental acceptability of holiday destinations and ac- ● For a considerable percentage of commodations is relevant for the the population, the opportunity to holiday plans of more than half of experience nature – like animal the respondents (51 percent) watching or visiting a national ● The tour operator’s environmen- park – is an important criterion tal commitment at the holiday for the decision where to travel. destination is considered an im- 0 1000 2000 3000 4000 6000 7000 8000 kg portant criterion for the choice of 12 Tourism and Development Study Group. Empirical tour operator by more than a third study concerning German citizens’ approachability in (36 percent) questions of environmental aspects of travelling

14 WWF Deutschland WWF Deutschland 15 How can tourism contribute to protecting the environment? What can tourists do?

WWF wants to reduce the ecologi- One’s own behaviour is a decisive It does not always have to be Be on the lookout for offers that cal footprint of holiday trips and factor when determining to which the car allow you to really experience na- make use of the Germans’ high extent the environment is affected ● Particularly in summer, the metal ture without destroying it approachability in questions of by a holiday trip. Thus, holiday avalanche of holiday car traffic, ● e.g. on guided hikes, or while an- environment and travelling for trips are not all the same. Every in addition to consuming large imal watching in national parks, preserving and helping to appreci- single tourist can contribute to min- amounts of energy, pollutes the on bicycle tours or river excur- ate biological and cultural diversity. imizing his tourist footprint by con- air with ozone, which is harmful sions in boats typical for the re- Depending on the way it is man- sciously planning his travels with to climate and health – not to gion or the like. Avoid activities aged, it may very well have many care. Apart from the directions giv- mention the stress and the risk of like mountain biking, hiking off positive effects. en above, most of which can be ap- accidents. But your holiday could marked paths or boat rides in des- plied to single trips as well, there is just as well already begin on the ignated water protection areas. When properly attended to, travel- a multitude of questions the travel- way to your destination: When lers can become ardent ambas- ler should ask himself while plan- travelling by train, bus or ship. Avoid sports that consume lots of sadors of nature protection. When ning his trip, and a multitude of And at times, going by train is energy or water (especially in nature gains in economic value choices he should contemplate: neither more expensive nor slow- places that are short of water due to an increase in ecologically er than going in your own car. already) aware travelling, the disposition of How far do you want to travel? Do ● e.g. golf in arid environments or

holiday destinations’ populations have to fly or drive 1000 or 10,000 If you fly, do it CO2-neutrally floodlit tennis to preserve nature will grow even kilometres to relax? ● Compensate for the amount of more, as will their goodwill towards A mountain holiday is very relaxing - and when travelling there by train or bus, a trip like ● Does it have to be the Bahamas, harmful greenhouse gases pro- Reduce your water consumption the creation of protected areas like that does comparably little harm to the climate. © Michèle Dépraz / WWF-Canon or couldn’t you just as well sun- duced by your flight. The climate ● especially in summer and in hot national parks. Tourism also offers bathe and go for walks on the Isle protection project you choose regions. opportunities for nature-orientated mate footprint. A standardized cal- Accommodation of Borkum or Ruegen? The clos- should bear the Gold Standard economic development: In its wake culation of the footprint would ● Ecologically aware management: er your holiday destination is to quality label. Choose accommodations that are come alternative sources of income result in more comparability and Waste prevention and separation your home, the less energy you built in a way to ward off the sum- beyond activities that destroy nature stimulate competition, as it would as well as energy and water use, the lower the emissions you Read up on public transport at mer heat naturally or are even illegal, like felling wood allow consumers to consciously conservation produce. your destination ● That way, you do not contribute or poaching. But one thing has to choose trips with the smallest pos- ● Adoption of an environmental ● Not everywhere you have to rely to the enormous amount of elec- be kept in mind: From an ecological sible footprint. Furthermore tour management system (e.g. accord- Avoid holiday destinations with in- on your own car or a rented one. tricity consumed by air point of view, travelling to faraway operators should modify their offers ing to ISO 14001 ff or EMAS) sufficient environmental and na- There are busses and ferries in conditioning. destinations is always questionable. according to the following criteria: ● Procurement of an ecolabel (ac- ture protection standards many regions, and at times you This is why trips like that should cording to ISI 140024) ● e.g. with unchecked building can even take your bike with you Further advice online at www.wwf. be made only rarely, and with a Travel to and from the destination booms, dirty beaches or seawater for free. Another advantage: That de/interaktiv/verbrauchertipps/bess- long duration of stay – the negative ● Preference of bus and train travel Food polluted by untreated sewage way you get to know the place er-reisen/ effects of plane travel on the global ● In case air travel is unavoidable: ● Preference of regionally pro- discharges. and its people much more easily. climate cannot be argued away. Justifiable relation between dis- duced, seasonal, organic food and tance to destination and length drink. Prefer tour operators that present What can travel service of stay, e.g. no flights of less themselves as environmentally providers do? than 700 km, flights of 700 km Activities aware and above only with staying at ● Avoid offering off-road tours by ● e.g. by giving out information on To make sure that tourism has posi- least for 8 days, 2000 km and 4WD or motorbike, sightseeing the environment in holiday re- tive effects and the tourist footprint above only with staying at least flights by helicopter or plane, gions, by putting up their own en- is minimized, WWF asks travel for 15 days. heli-skiing or snowmobile tours vironmental criteria for hotels or ● ● service providers and tour operators Compensation of CO2-emission- No activities that have negative means of transport, by regular to comply with highest possible related impacts on the climate effects on flora and fauna – e.g. payments to regional environ- quality standards, with the best through a distance-based sur- through noise, unnatural light or mental protection organisations, available environment protection charge which flows into climate the disregard of recommended by preferring ecological means of practices, throughout the entire protection projects bearing the minimum distances when observ- transport. service chain. WWF calculated the Gold Standard quality label. ing animals, or by destruction of Tourist Climate Footprint of select- nesting or breeding places (in- ed holiday trips as an example. stead, guided tours into protected WWF supports the development of areas should be offered). The choice of accommodation is another important factor for determining if a a methodology to devise compara- holiday trip will disproportionately fuel ble standards for calculating the cli- climate change © Birgit Weerts / WWF

16 WWF Deutschland WWF Deutschland 17 Where to find further information

Better travelling with WWF Climate neutrality: WWF study boards, facilities to place orders for WWF and “Forum anders reisen”13 compares standards catalogues and lots of further help- (see below) jointly developed or- The market for voluntary climate ful information on planning bicycle ganized trips into WWF project re- protection donations is booming, trips (http://www.fahrradreisen.de). gions. A fixed part of the revenues offers for compensating greenhouse generated by these products flows gas emissions spring up like mush- Viabono into nature protection activities. An rooms. The environmental founda- The Viabono label was awarded to important aspect of these trips is in- tion WWF had the standards of more than 400 hotels, gastronomy volving and counselling the local these offers examined – and discov- businesses, nature parks, municipal- populations in the development of a ered considerable faults. The report ities, campgrounds and landlords of sustainable tourism infrastructure shows that solely the Gold Stand- holiday homes, all of which were by tourism experts. ard, a globally recognized quality able to demonstrate ecologically ad- Further information you will find at standard, really is to be considered equate management and an espe- http://www.wwf.de/interaktiv/ver- a warrant for the authenticity of cially frugal handling of natural re- brauchertipps/besser-reisen/reisen- compensation projects. The Gold sources. The directory you will find in-wwf-projekte. Standard’s objective is to make sure at http://www.viabono.de. that compensation projects really WWF’s advice for consumers lead to a reduction of greenhouse INVENT – sustainable tourism of- concerning “Better Travelling” (e.g. gases. Furthermore these projects fers for the mass market trips into WWF projects, WWF hol- are supposed to boost sustainable In the context of the INVENT

iday hints, CO2-neutral flying, sou- development in their respective project, supported by the Federal venir guide) you will find at www. countries. More on this you will Ministry of Education and Re- wwf.de/interaktiv/verbrauchertipps/ find at http://www.wwf.de/klima. search, the Öko-Institut lead-man- besser-reisen/. aged the development of several in- One of the Germans’ favourite holiday destination still is Germany – like here at the Kreidefelsen on the Isle of Ruegen Destination nature novative model travel products for © Christian Zapf / WWF WWF’s press releases Information on holidays and excur- different target audiences and dif- Here you will find current press re- sions in German national parks and ferent destinations of the package References Lohmann, Martin/Aderhold, Peter/ WWF-UK (2002): Holiday foot- leases and WWF’s press archive protected areas, including practical tour and mass market. In an across- Zahl, Bente (2004): Urlaubsreise- printing. A practical tool for Re- (touching on tourism as well as oth- advice for travelling there and back the-board approach, the entire value Aderhold, Peter (2008): Die Ur- trends 2015. Die RA-Trendstudie – sponsible Tourism http://www.wwf. er topics). Moreover, you can sign by public transport, addresses of creation chain of a holiday trip was laubsreisen der Deutschen. Kurzfas- Entwicklung der touristischen org.uk/filelibrary/pdf/holidayfoot- up for the press mailing list and tour operators and environmental examined – including transport to sung der Reiseanalyse 2008 (ed.: Nachfrage der Deutschen (ed.: printingfull.pdf download press pictures: associations you will find at the destination, on-location stay, Forschungsgemeinschaft Urlaub F.U.R, Aktualisierung 2008 geplant) http://www.wwf.de/presse/. http://www.fahrtziel-natur.de. accommodation, holiday activities und Reisen, F.U.R) WWF/Abteilung Marketing (2006): and the trip back home. Müller, Michael/Fuentes, Ursula/ Klimaneutrales Fliegen Shopping guide “Bewusst reisen”14 Forum anders reisen Further information at Deutscher Tourismusverband Kohl, Harald (Hrsg.) (2007): Der For everyone who wants to pre- The “Forum anders reisen” is an as- http://www.invent-tourismus.de. (DTV) (2008): Tourismus in Deut- UN-Weltklimareport. Bericht über serve the environment and support sociation of travel service providers schland eine aufhaltsame Katastrophe the local economy while on holi- offering trips to all parts of the The travel analysis of the 2007. Zahlen - Daten – Fakten days, the shopping guide “Bewusst world that are of particular ecologi- Forschungsgemeinschaft Urlaub Schallaböck, Karl Otto (2008): reisen” offers convenient advice cal and social sustainability. More und Reisen (F.U.R.) F.U.R/N.I.T./Ipsos (2007): Luftverkehrsstudie 2007. Im Steil- and information. The Verbraucher detailed information concerning the is an empirical investigation to Akzeptanz klimaschonender Verh- flug in die Katastrophe? (ed.: Wup- Initiative15, the Verkehrsclub Deut- association and numerous exciting record and describe the Germans’ altensweisen im Urlaub pertal Institut für Klima, Umwelt, schland16 e.V. (VCD) and WWF trips – some of which developed in holiday travel behaviour, as well as Energie) compiled therein lots of convenient cooperation with WWF – you will their holiday motivations and inter- INVENT (2005): Traumziel Nach- hints concerning everything from find at ests. Every year in January about haltigkeit. Innovative Vermarktung- UNWTO, UNEP und WMO (2007): departure to provisions, comparing http://www.forumandersreisen.de. 7,500 persons that are representa- skonzepte nachhaltiger Tourismu- Climate Change and Tourism: environmental impacts of travelling tive for the German-speaking sangebote für den Massenmarkt Responding to Global Challenges by plane, car, train and bus and rec- The bicycle travel database resident population in private (Download unter http://www.in- ommending national and interna- Offers more than 70,000 worldwide households aged 14 or more are venttourismus.de/pdf/INVENT_ WWF (2008): Living Planet tional ecolabels. cycle tour dates from more than 100 inter viewed in this context.Further Broschuere_051104.pdf) Index 2008 http://www.reisekompass-online.de. tour operators, 1,900 cycle trips, information at http://www.fur.de. more than 650 bicycle tracks, more 13 „Travel differently“ Panel 14 Travelling Consciously than 500 bicycle hotels, contact in- 15 Consumer Initiative 16 Traffic Association Germany formation for more than 200 tourist

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