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October 2019

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October 2019 SOCIAL RECAP: October 2019 October October October October Facebook changes how it calculates Facebook is testing ads in the group tab Instagram adds Product Launch Instagram introduces IGTV Series organic impressions on mobile Notifications The tool enables creators to segment their Users can sign up for an alert 15 minutes Business pages are expected to see a As focus continues to shift to groups, a videos into dedicated collections, handful of brands have been able to before the product drops within Instagram decrease in organic impressions, as encouraging return viewing. Facebook adjusts the time-frame in which it advertise within the feed under the group Stories, allowing them to purchase limited- tab on mobile devices. release items before they sell out. calculates repeat impressions. October October October October Facebook rolls out stories that drive Facebook provides ‘suggested time’ for Instagram adds close friends messaging Instagram adds branded content tags for directly to Messenger scheduled posts through standalone app IGTV Users can swipe up to chat directly with For those scheduling content directly on Threads allows users to automatically share Similar to in-feed “paid partnership with,” businesses through Messenger. Facebook, the company is testing a videos and status updates with a small businesses and creators can clearly identify suggested time option to reach audiences group of friends. branded content. when they’re most active on the platform. October September October October Facebook adds Search Results to Facebook tests new in-app shopping Instagram adds Dark Mode on iOS and Instagram Stories adds GIFs in create automatic ad placements options Android mode Ads will appear in general search and A dynamic ad would allow users to Dark mode turns the background of In a partnership with GIPHY, users can now Marketplace search based on selected purchase directly from the newsfeed, while Instagram black, making it easier on your use animated images as story backgrounds. targeting and contextual relevance. a second option allows brands to turn eyes in low light conditions. Instagram Shopping posts into paid ads. October October October October Twitter rolls out new DM filter tool Twitter launches swipeable lists on iOS LinkedIn adds new tools for companies Reddit adds new video ad options To help cut through the noise, message Users can pin up to five lists to swipe To drive employee engagement, admins will Mobile landing pages allow for a seamless requests will now be separated from through from the home timeline on mobile. be able to push company alerts to viewing experience, providing branding and follower messages, including offensive material. Users can opt to view or delete employees to encourage them to share with product information about the advertiser. these messages immediately. their own network. October October October October Snapchat lengthens video ad limit to 3 Snapchat releases Goal-Based Bidding Snapchat is developing “home” geofilters Snapchat launches ‘Dynamic Ads’ minutes Advertisers can target viewers who watch The feature would allow users to create Ads will be created from uploaded product Previously, ads could only be 10 seconds 15-second videos specifically. Average CPM their own geofilter tagged to their home catalogs, displaying products relevant to long. Users are still able to skip past ads, for these units is between $10 - $11. address. Anyone visiting would be able to audiences. though. use the filter on their own posts..
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