Neighbourhood Employment and Skills Plan

Princes End Ward (2010–11)

Final 30th June 2010

CONTENTS Page

1. Introduction 4

1.1. Background of Neighbourhood/Ward 4

1.2. Vision and Purpose 4

1.3. Relevant Local Group 5

2. Analysis of Need in the Neighbourhood 5

2.1. Labour Demand – Employment Opportunities 5

• Self Employment 6 • Key Employers in Area 7 • New Business Starts 7 • Opportunities 8 • Travel-To-Work Information 8 • Accessibility of Job Opportunities 9 • Vacancy Information Locally by Sector 9 • Additional (Anecdotal) Information from Local 10 Stakeholders (with any Evidence)

2.2. Labour Supply – Client Profile 11

• Job Seekers Allowance (JSA) Claimant Unemployment 13 • Incapacity Benefit (IB) Claimants 14 • Attainment 17 • The Match between the Skills and Experience of Job 18 Seekers and Employment Opportunities • Welfare Reform 18

2.3. Other Issues 19

• Health 19 • Deprivation 20 • Migration 20 • Not in Education, Employment or Training (NEET) 21 • Child Poverty 22

2.4. Anti-poverty Strategy 22

2.5. Key Research Findings 23

2.6. Priority Actions 24

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3. Current Service Provision 26

3.1. Voluntary Sector 26

3.2. Private Sector 26

3.3. Public Sector 27

4. Targets 28

5. Gap Analysis and Action Plan 28

5.1. Borough Level 28

5.2. Ward Level 28

6. Performance Management Framework 28

7. Contacts, Acknowledgements and Appendices 29

7.1. Contacts 29

7.2. Acknowledgements 29

7.3. Appendices 30

Appendix 1 31

Appendix 2 79

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PRINCES END NEIGHBOURHOOD EMPLOYMENT AND SKILLS PLAN (NESP)

1. Introduction

This is the 2010/11 NESP for the Princes End ward. It contains the new priorities and suggestions agreed by the Employment and Skills Panel workshop, which convened in February 2010.

1.1. Name of Neighbourhood/Ward Covered

Princes End ward is one of three wards in Tipton Town, in the Northwest of the borough. For the purposes of this plan, the pre-2004 ward boundary has been used, because this is the area that has been used in the calculation of the Local Area Agreement (LAA) ward targets. Further, the analysis undertaken to identify priority wards across the borough was based on data for pre-2004 ward boundaries. Most official economic data is also based on these boundaries.

Fig. 1: Tipton Town’s Ward Boundaries with Princes End Ward Highlighted

1.2. Vision and Purpose

The City Region Employment and Skills Multi Area Agreement’s purpose is to provide a single Employment and Skills Plan for each priority ward, bringing together the work of the local authority, JobCentre Plus (JCP), the Skill Funding Agency (SFA); and the Young People Learning Agency (YPLA). The aim is to equip local people with the necessary skills and competencies for sustainable employment and to provide employers with an adequate supply of labour to meet their current and future skill needs.

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1.3. Relevant Local Group

The Employment and Skills Panel is responsible for managing the delivery and scrutiny of the NESPs. This entails consultation with partners and the local community, providing a forum for examining delivery.

There is a clear report back mechanism on the progress via the Economic Regeneration and Skills Division so that groups can see that their views are taken into account and acted upon. Where delivery gaps occur the Sandwell Partnership will take responsibility for overcoming them.

2. Analysis of Need in the Neighbourhood

2.1. Labour Demand – Employment Opportunities

The number of jobs within the ward is fairly low as Princes End is a largely residential area. This means that the majority of the residents need to travel to work opportunities.

Figure 2 shows that employment in the ward is slightly higher among women in part-time employment compared with the borough average and lower among men in full-time employment. Overall full-time employment is lower than the borough average while part-time employment is higher.

Fig. 2: Employment in Princes End 2008 Prince End % Sandwell % Male Full-Time 46 50 Male Part-Time 7 6 Female Full-Time 21 24 Female Part-Time 27 19 Total 100 100 All Male 53 56 All Female 47 44 Total 100 100 All Full-Time 67 74 All Part-Time 33 26 Total 100 100

Base 3,100 127,292 Source: ABI 2008/NOMIS

Figure 3 identifies that ‘Manufacturing’, and ‘Distribution, hotels and restaurants’, to be the largest employment sectors in Princes End ward. Significantly, although the data shows employment opportunities within the ward, it should be noted that the area within which the ward’s residents work will be much wider than this (for further information see Travel to Work section).

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Fig. 3: Industry of Employees 2008 Workplace employee numbers by industry (Quartiles, 1 = highest numbers of employees across each industry and 4 the lowest) Abbey Blackheath Bristnall Charlemont Cradley Heath Old and Hill Park Friar Great Barr Great Bridge Greets GreenLyngand Heath Hateley Langley Newton Old Warley Oldbury Princes End Rowley Smethwick Victoria and Soho Pauls St. Green Tipton Tividale North Wednesbury South Central Bromwich West Manufacturing 334314421234412331124212 Construction 314423311423324241114322 Distribution, hotels and restaurants 3 2 4 3 2 4 4 1 3 4 2 4 3 1 2 3 3 2 1 2 4 1 1 1 Transport and communications 324432411334414232113212 Banking, finance and insurance, etc 3 2 4 4 1 4 3 1 2 3 3 4 1 1 4 3 3 1 2 2 4 2 2 1 Public administration,education & health 4 2 3 4 2 3 4 2 1 2 2 4 4 1 3 4 3 1 1 1 3 2 3 1 Other services 214221332334413424214311 Source: ABI 2008/NOMIS Some values suppressed due to confidentiality restrictions (Statistics of Trade Act 1947). Quartiles positions are provided to protect confidential data.

Figure 4 shows that the industries employing the greatest numbers of residents in 2001 were ‘Manufacturing’ and ‘Wholesale, retail and repair of motor vehicles’ both of which employ higher proportions than Sandwell as a whole. (Please note that Figure 4 relates to the industry in which Princes End residents work, as opposed to Figures 2 and 3, which relate to employment in workplaces based within the ward.)

Fig. 4: Industry of Princes End Ward Residents in Employment 2001 Number Sandwell Industry Group in ward % % All people 16-74 in employment 5073 Agriculture, hunting, forestry 21 0.4 0.3 Fishing 0 0.0 0.0 Mining and Quarrying 6 0.1 0.1 Manufacturing 1691 33.3 26.0 Electricity, gas and water 49 1.0 0.9 Construction 317 6.3 6.3 Wholesale & retail, Repair of Motor Vehicles 1090 21.5 18.7 Hotels and Catering 172 3.4 4.2 Transport, Storage and Communication 269 5.3 6.8 Financial Intermediation 107 2.1 2.9 Real Estate, Renting & Business Activities 403 7.9 9.4 Public Admin. & Defence 139 2.7 4.1 Education 240 4.7 6.0 Health & Social Work 378 7.5 10.3 Other 191 3.8 4.1 Source: 2001 Census, Key Statistics People in employment aged 16-74

Self Employment

Self employment is not necessarily to be taken as an indicator of good economic health for either the locality or the individual. It can represent an individual’s inability to find employment 6 Final 30th June 2010 opportunities in the area. However, current government policy is based on the premise that economic activity contributes to overall output of the local economy and that a locality with a low level of economic activity is not fulfilling its full potential.

Information and data on this aspect of formal economic activity is difficult to obtain at (ward) level and estimates as to the size of Sandwell’s informal economy remain as elusive as ever. At this time it is unclear as to how throughput data in relation to enterprise support is to be obtained as the region’s new Business Link delivery model is not yet up and running. The 2001 Census of Population shows Princes End to have 312 people in self-employment, or 4% of the 16-59/64 year old population, below the Sandwell and national figures of 5.2% and 9% respectively.

Key Employers in Area

Princes End is largely a residential ward, some of the main employers in surrounding wards are:

Laird Security Hardware Limited, Bloomfield Park Industrial Estate, Great Bridge Sigmacast Iron Limited, Upper Church Lane, Tipton Asda, Great Bridge Red Mill Snack Foods Ltd, Globe Street, Wednesbury Tulip Fresh Meats Ltd, George Henry Road, Wednesbury

New Business Starts

Information from BankSearch Consultancy, which records new business bank accounts, gives an idea of the number of new business starts in an area. The data suggests there were approximately 52 new business starts in in 2009. This is relatively low, ranking 23rd out of all Sandwell wards.

Fig. 5: Business Starts 2009 by Ward

Business Starts 2009 by ward

Soho and Victoria Central St Pauls Greets Green and Lyng Oldbury Cradley Heath and Old Hill Abbey Great Barr with Yew Tree Wednesbury South Great Bridge Hateley Heath Blackheath Wednesbury North Bristnall Rowley Charlemont with Grove Vale Smethwick Old Warley Newton Langley Friar Park Tipton Green Princes End Tividale 0 20 40 60 80 100 120 140 160 180

Source: Bank Search Information Consultancy Ltd - Dark green shading indicates the13 priority wards 7 Final 30th June 2010

Opportunities

Although there is significant regeneration activity planned within Sandwell, none of this activity is specifically targeted at Princes End ward. Tipton is generally losing employment land to housing. There has been a large amount of residential development in the Tipton area in recent years and this is set to continue. Further redevelopment of older industrial areas for housing is proposed in the Joint Core Strategy.

Travel-To-Work Activity

Princes End has poor access to public transport1 and low levels of car ownership (2001 Census of Population). This is a particular issue given that the number of job opportunities based in the area is relatively low.

The 2001 Census shows that there are 847 residents of Princes End who work within the ward. Another 1981 workers travel into the ward to work while 4,145 travel out of the ward to work. This results in an overall net out-flow of 2,164 workers, which is probably due to the low number of jobs available in this largely residential ward.

Within Sandwell, the greatest movements of people travelling into Princes End to work tend to come from neighbouring wards especially Tipton Green and Great Bridge. The greatest movements out of Princes End also tend to go towards these neighbouring wards, although there are also significant movements towards wards with considerable employment opportunities such a West Bromwich Central, Oldbury and Greets Green and Lyng.

More people commute into Princes End from outside of Sandwell than within Sandwell; these incoming commuters come primarily from , with significant numbers also from Wolverhampton and . More Princes End residents tend to travel within Sandwell than outside, those that do commute outside of the borough also tend to go to Dudley, followed by Wolverhampton and Walsall.

Fig. 6: Journey to Work Movements within Sandwell 2001 Work in Princes End Live in Princes End Origin No. % Destination No. % Princes End 847 54.7 Princes End 847 26.9 Great Bridge 148 9.6 Tipton Green 502 16.0 Tipton Green 148 9.6 Great Bridge 354 11.3 Wednesbury South 78 5.0 Wednesbury South 320 10.2 Hateley Heath 40 2.6 West Bromwich Central 274 8.7 Wednesbury North 38 2.5 Oldbury 186 5.9 Tividale 30 1.9 Wednesbury North 166 5.3 Friar Park 27 1.7 Greets Green and Lyng 129 4.1 Charlemont 22 1.4 St. Pauls 101 3.2 Great Barr 22 1.4 Hateley Heath 61 1.9 Langley 22 1.4 Soho and Victoria 51 1.6 Oldbury 21 1.4 Cradley Heath and Old Hill 32 1.0 West Bromwich Central 16 1.0 Friar Park 27 0.9 Rowley 15 1.0 Langley 18 0.6

1 (Bywater, A. (2005) Neighbourhood Analysis) 8 Final 30th June 2010

Greets Green and Lyng 13 0.8 Blackheath 16 0.5 Cradley Heath and Old Hill 11 0.7 Charlemont 13 0.4 Abbey 10 0.6 Abbey 10 0.3 Newton 9 0.6 Rowley 9 0.3 Blackheath 8 0.5 Smethwick 8 0.3 St. Pauls 8 0.5 Great Barr 6 0.2 Bristnall 6 0.4 Old Warley 6 0.2 Old Warley 3 0.2 Tividale 6 0.2 Smethwick 3 0.2 Bristnall 3 0.1 Soho and Victoria 3 0.2 Newton 0 0.0

Fig. 7: Journey to Work Movements into and out of Sandwell 2001 Work in Princes End Live in Princes End Origin No. % Destination No. % Dudley 433 33.8 Dudley 604 32.7 Wolverhampton 287 22.4 Wolverhampton 398 21.5 Walsall 245 19.1 Walsall 372 20.1 South Staffordshire 91 7.1 Birmingham 283 15.3 Birmingham 88 6.9 South Staffordshire 31 1.7 Bridgnorth 21 1.6 Source: 2001 Census, Special Workplace Statistics Movements into and out of Sandwell tables only show counts over 20 but percentages are based on all movements between the ward and outside Sandwell.

Accessibility of Job Opportunities

Sandwell MBC is intending to model the accessibility of key employment opportunity sites for Princes End residents. In particular, this will include mapping and analysis of the employment destinations people are able to access, within an ‘acceptable’ timeframe, on public transport.

Vacancy Information Locally by Sector

The data for vacancies (notified to JCP) by sector by ward are published monthly. The majority of these vacancies in Princes End ward between October 2008 to October 2009 have been mainly in the ‘Banking, finance and insurance etc,’ sector. There are few vacancies in the ‘Public administration, education and health’, ‘Manufacturing’, ‘Construction’ and ‘Distribution, hotels and restaurants’ sectors. It is widely recognised that a high percentage of vacancies are not advertised either through JCP or other channels. In manufacturing industry, employers may choose to use word of mouth through friends and relatives. Employment Agencies are widely used for temporary vacancies. If there is a significant recruitment agency presence in a ward or adjacent ward that advertise vacancies through Jobcentre Plus, the NOMIS data may be misleading as they will serve employers over a wide geographical area.

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Fig. 8: Notified Vacancies by Industry in Princes End October 2008 – October 2009 8 : Public 5 : Distribution, 6 : Transport 7 : Banking, 1 : Agriculture 2 : Energy 3 : 4 : administration 9 : Other hotels and and finance and Date and fishing (SIC and water Manufacturing Construction ,education & services (SIC restaurants (SIC communicati insurance, etc A,B) (SIC C,E) (SIC D) (SIC F) health (SIC O,P,Q) G,H) ons (SIC I) (SIC J,K) L,M,N) Total number % number % number % number % number % number % number % number % number % October 2008 0 0.0 0 0.0 1 9.1 0 0.0 0 0.0 0 0.0 7 63.6 2 18.2 1 9.1 11 November 2008 0 0.0 0 0.0 2 16.7 0 0.0 5 41.7 1 8.3 1 8.3 3 25.0 0 0.0 12 December 2008 0 0.0 0 0.0 1 20.0 0 0.0 0 0.0 0 0.0 3 60.0 1 20.0 0 0.0 5 January 2009 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 6 85.7 1 14.3 0 0.0 7 February 2009 0 0.0 0 0.0 0 0.0 0 0.0 1 4.0 0 0.0 21 84.0 3 12.0 0 0.0 25 March 2009 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 1 12.5 5 62.5 2 25.0 0 0.0 8 April 2009 0 0.0 0 0.0 0 0.0 0 0.0 1 5.9 0 0.0 16 94.1 0 0.0 0 0.0 17 May 2009 0 0.0 0 0.0 1 7.1 0 0.0 6 42.9 0 0.0 5 35.7 2 14.3 0 0.0 14 June 2009 0 0.0 0 0.0 3 23.1 0 0.0 0 0.0 0 0.0 8 61.5 2 15.4 0 0.0 13 July 2009 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 8 47.1 7 41.2 2 11.8 17 August 2009 0 0.0 0 0.0 5 21.7 0 0.0 1 4.3 0 0.0 13 56.5 3 13.0 1 4.3 23 September 2009 0 0.0 0 0.0 3 5.5 0 0.0 10 18.2 0 0.0 31 56.4 9 16.4 2 3.6 55 October 2009 0 0.0 0 0.0 2 20.0 0 0.0 0 0.0 0 0.0 6 60.0 2 20.0 0 0.0 10 Source: JCP (from NOMIS), These figures are not a comprehensive measure of all vacancies. Notification of vacancies varies over time, according to occupation and industry and geographical area.

Additional (Anecdotal) Information from Local Stakeholders (with any Evidence)

The Tipton Town Team have identified low aspiration and a reluctance to travel as significant barriers to employment. An over reliance on buses for transport which do not always follow direct routes to employment sites. The Team feel there is a need to focus on the provision of long term, sustainable employment in the area to enable local people to reduce their reliance on short term contract, temporary work. Additionally there is a need to ensure that remedial activities are focused on key estates such as Tibbington and Old Glebefields rather than areas with less retractable problems.

Jobcentre Plus have provided some information for Tipton Town, within which Princes End ward is situated. The Tipton town area contains a significant amount of warehousing, distribution, manufacturing and care type employers. This has been changing over recent years with a decline in much of the traditional manufacturing industries and growth in the care sector. Currently the large employers within the area are Carphone Warehouse and J T Firth.

JCP have noticed that a lack of previous experience gained by Tipton residents has prevented the filling of many vacant skilled positions. Although the growth of the Care sector has created jobs, many residents do not have the skills or experience to fill them.

The number of vacancies within the area on the whole is increasing and Job Centre Plus is therefore focussing on what the employers are looking for. A major barrier to work is experience, and other barriers highlighted include basic skills levels, attitude to work, rates of pay (the benefit trap), previous debt, transport and employers flexibility to hours (childcare).

Social skills would help to get a large number of vacancies filled within the Tipton area. There is also a feeling that benefit surgeries would help to give people an understanding of ways in which they could engage with employment without reducing their income.

There is a need for permanent jobs within the area that have a degree of flexibility to support the needs of the local people. Training opportunities available to employees would also help to address the skills gap.

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In the future it is likely that there will be advances in technology in companies impacting on the labour market requirements. It is thought that additional training and qualifications will be needed for the future.

2.2. Labour Supply – Client Profile

The population profile of Princes End is similar to the borough averages in terms of age and gender as shown in figure 9.

Fig. 9: Population by Age and Gender 2001 Ward Sandwell Population No. % % Total number of people 12,826 Total Female: 6,577 51.3% 51.8% Total Male: 6,249 48.7% 48.2% Aged 0-4: 965 7.5% 6.4% Aged 5-15: 2,107 16.4% 15.3% Aged 16-24: 1,386 10.8% 10.5% Aged 25-29: 937 7.3% 6.8% Aged 30-44: 2,900 22.6% 22.1% Aged 45-59: 2,248 17.5% 17.3% Aged 60-74: 1,663 13.0% 13.8% Aged 75 and Over: 620 4.8% 7.7% Source: Census of Population 2001

The working age population of Princes End has a considerably lower proportion of Black and Minority Ethnic (BME) residents compared to the borough average. In Princes End 95.4% of the working age population are White, compared to 79.1% for Sandwell as a whole.

Fig. 10: Working Age Population (16-59/64) by Ethnic Group 2001 Sandwell Ethnic Group No. % % White (inc. British; Irish; Other White) 7398 94.5% 79.1% Mixed (inc. White and Black Caribbean 82 1.0% 1.3% Black African; White and Asian; Other Mixed) Asian or Asian British: Indian 166 2.1% 10.3% Asian or Asian British: Pakistani 12 0.2% 2.8% Asian or Asian British: Bangladeshi 3 0.0% 1.1% Asian or Asian British: Other Asian 12 0.2% 0.8% Black or Black British: Caribbean 110 1.4% 3.5% Black or Black British: African 12 0.2% 0.3% Black or Black British: Other Black 22 0.3% 0.3% Chinese or other ethnic group: Chinese 6 0.1% 0.2% Chinese or other ethnic group: Other Ethnic Group 9 0.1% 0.2% Source: Census of Population 2001

Figure 11 shows that Economic Activity in Princes End is fairly similar to the borough averages, but with slightly higher unemployment for both males and females.

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Fig. 11: Economic Activity 2001 Great Princes End Sandwell Britain (numbers) (%) (%) (%) All people Economically active 5,572 71.4 72.9 76 In employment 4,964 63.6 66.2 71.6 Employees 4,652 59.6 61 62.6 Self employed 312 4 5.2 9 Unemployed 608 10.9 9.3 5.8 Males Economically active 3,222 80.4 79.9 81.4 In employment 2,810 70.1 71.4 76 Employees 2,554 63.8 63.3 63.1 Self employed 256 6.4 8.1 12.9 Unemployed 412 12.8 10.7 6.5 Females Economically active 2,350 61.8 65.5 70.3 Employment 2,154 56.7 60.6 66.9 Employees 2,098 55.2 58.5 62.1 Self employed 56 1.5 2.2 4.8 Unemployed 196 8.3 7.5 4.8 Source: Census of Population (Table CAS028 - Sex and Age by Economic Activity NB Percentages are based on working age population (16-59/64), except unemployed which is based on economically active.

Figure 12 identifies the level of worklessness by ward in Sandwell for priority groups. Princes End is shown to have a relatively high number of people who are workless and in the aged over 50, no qualifications and lone parents groups. Given that the age structure is similar to Sandwell, it appears that there is a disproportionate number of over 50s who are workless.

Fig. 12: Worklessness Level by Quartile 2001 Workless level by quartile (1=highest) No BME Over 50 Qualifications Lone Parents Abbey 2 4 4 4 Blackheath 4 2 3 2 Bristnall 3 1 2 3 Charlemont 3 4 4 4 Cradley Heath and Old Hill 3 3 3 2 Friar Park 4 2 1 1 Great Barr 3 3 4 4 Great Bridge 3 1 1 3 Greets Green and Lyng 2 3 2 3 Hateley Heath 2 2 1 2 Langley 2 3 3 4 Newton 2 4 4 4 Old Warley 4 3 3 3 Oldbury 1 4 4 4 Princes End 4 1 1 1 Rowley 4 2 3 2 Saint Pauls 1 2 1 1

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Smethwick 1 3 2 1 Soho & Victoria 1 4 3 1 Tipton Green 1 1 1 1 Tividale 4 4 4 3 Wednesbury north 3 2 2 2 Wednesbury South 2 1 2 2 West Bromwich Central 1 1 2 3 Source: 2001 Census of Population/Research Sandwell calculation. Worklessness defined as unemployed plus economically inactive population minus retired population.

There are a greater proportion of people claiming benefits in Princes End compared to the borough average and this gap has increased over the last 2 years. Between May 2008 and May 2009 the rate differential with Sandwell on the 4 Key worklessness benefits increased by 1.7 percentage points (see figure 13).

Fig. 13: Benefit Recipients May 08-May 09 May-08 May-09 2008 2009

% of % of Working Working Age Age Rate Differential Princes End Number Population Sandwell Number Population Sandwell from Sandwell Total 1,995 25.8 20.6 2390 30.9 23.9 5.2 7 Job Seeker 410 5.3 4.1 775 10 7.1 1.2 2.9 ESA & Incapacity Benefits 835 10.8 9.1 860 11.1 9.4 1.7 1.7 Lone Parent 420 5.4 3.2 410 5.3 3.2 2.2 2.1 Others on Income Related Benefit 70 0.9 0.8 70 0.9 0.8 0.1 0.1 Total on the 4 Key Benefits 1735 22.5 17.2 2115 27.4 20.4 5.3 7 Disabled 95 1.2 1.3 100 1.3 1.4 -0.1 -0.1 Bereaved 25 0.3 0.3 25 0.3 0.3 0 0 Carer 140 1.8 1.7 150 1.9 1.8 0.1 0.1 Source: DWP Working Age Client Group statistics, denominator May 08 – May 09 (NB data is rounded to the nearest 5)

Figure 14 shows that there are a high proportion of benefit claimants in the 16-24 age group relative to other NESP wards.

Fig. 14: Proportion of Total Benefit Claimants by Gender and Age May 2009 Princes End Sandwell Male 54 54 Female 46 46 16 – 24 20 25 – 49 53 50 and over 27 Source: DWP Working Age Client Group - Benefit Recipients, WACG May 2009

Job Seekers Allowance (JSA) Claimant Count

Figure 15 identifies that the JSA claimant unemployment rate is considerably higher in Princes End ward than in Sandwell as a whole. In November 2009 it had the 2nd highest claimant unemployment rate in the borough at 11.1% compared to the Sandwell average of 7.7%.

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Fig. 15: JSA Claimant Unemployment

Claimant Unemployment 12

10

8

6

4

% of working age 16-59/64 2

0

7 9 6 6 0 7 8 0 -0 -07 -07 -0 -08 -09 l- 09 y-06ul-06 p-0 r v y-08 p-0 r y-09u p- a J e an-07a Jul- ep Jul-08e ov-08 a a J e Jan-06Mar M S Nov-06J M May-07 S No Jan Mar-08Ma S N Jan-09M M S Nov-09 Pr inc es End Sandw ell England

Source: Office for National Statistics (NOMIS)

In November 2009, Princes End had a slightly higher proportion of JSA claimants who are mid-term (6 to 12 months) unemployed than Sandwell as a whole, but a slightly lower proportion who are short-term and long-term unemployed (see figure 16).

Fig. 16: JSA Claimants by Duration of Claim November 2009 Princes End Sandwell Great Britain

(number) (%) (%) (%) Up to 6 months 520 60.3 61.4 65.7 Over 6 up to 12 months 220 25.9 24.2 21.5 Over 12 months 115 13.7 14.5 12.7 Source: Office for National Statistics (NOMIS)

Incapacity Benefit (IB) Claimants

Figure 17 identified that the IB and ESA claimant rate in May 2009 was 11.1%, the 7th highest rate of the 24 wards in Sandwell. The gap between Princes End and the borough average (9.4%) has remained constant since February 2007.

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Fig. 17: Incapacity Benefit (IB) Claimant Rate February 2007-09 Incapacity Benefit and Employment Support Allowance Claimants 11.5 11.0 10.5 10.0 9.5 9.0 8.5 8.0

% of working 16-59/64 age 7.5 7.0 Feb- May - Aug- Nov- Feb- May - Aug- Nov- Feb- May - 07 07 07 07 08 08 08 08 09 09

Pr inc es End Sandw ell

Source: DWP, Working Age Client Group, Benefit Recipients

Figure 18 shows that significantly more men claim IB that women in the ward. The majority of claimants have been claiming for over five years. The most common reasons for claiming are mental disease and muscoskeletal disease – this trend can be found across most of the City Region Employment and Skills Multi Area Agreement wards.

It is important to note that a significant decrease was found between this NESP and its predecessor (April 2009) in IB claimants ‘duration: up to six months category’. This is because of the recent changes to the eligibility rules for claiming IB (see welfare reform section).

Fig. 18: Breakdown of Incapacity Benefit Claimants May 2009

Princes End Number % total claimants 760 benefit : incapacity benefit 720 benefit : severe disablement allowance 40 age : 16-24 50 6.6 age : 25-49 370 48.7 age : 50 – 59 235 30.9 age : 60 and over 105 13.8 gender : male 475 62.5 gender : female 285 37.5 duration : up to 6 months 5 0.7 duration : 6 months to 1 year 45 5.9 duration : 1 year and up to 2 years 95 12.5 duration : 2 years and up to 5 years 185 24.3 15 Final 30th June 2010 duration : 5 years and over 430 56.6 duration : unknown - 0.0 disease : mental* 305 40.1 disease : nervous system 45 5.9 disease : respiratory or circulatory 75 9.9 disease : muscoskeletal** 165 21.7 disease : injury, poisoning 30 3.9 disease : other 140 18.4 *Includes those with stress-related health problems **Includes those with back problems Source: DWP, Working Age Client Group, IB and Severe Disablement Allowance Recipients (NOMIS).

Figure 19: Benefit Claimants by Lower Super Output Area (LSOA): Princes End February 2009

Lower others on Super ESA and income out-of- Output total job incapacity lone related work 50 and Areas claimants seekers benefits parents benefits benefits carers male female 16 to 24 25 to 49 over E01010029 325 105 110 60 10 285 25 170 155 60 190 75 E01010030 350 100 135 60 15 310 25 185 165 75 175 100 E01010031 330 100 135 55 15 305 10 195 135 80 170 80 E01010032 345 110 100 95 5 310 25 165 180 75 205 65 E01010033 315 115 125 30 5 275 25 195 120 50 160 105 E01010034 115 50 35 5 5 95 5 70 45 20 45 50 E01010035 95 30 40 5 5 80 5 55 40 10 35 50 E01010036 215 65 80 40 5 190 10 100 115 45 110 60 E01010037 280 95 95 60 5 255 15 155 125 65 160 55 Source: DWP Working Age Client Group, May 2009

Figure 19 shows the distribution of benefit claimants by Lower Super Output Area (LSOA). LSOAs are geographical areas with an average population of 1,500, which were first used in the Census of Population 2001. There is considerable variation in numbers of benefit claimants in each LSOA in Princes End; this presents a strong argument for geographical targeting in the ward. The LSOAs with the lowest number of claimants are in the Gospel Oak area of the ward. However, it is clear that six out of the nine LSOAs have particularly high total claimant rates.

The LSOAs can be seen graphically in figure 20.

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Fig 20: Princes End Ward2 showing the 2001 Census LSOA

Attainment

The 2001 Census shows that there is a notable deficit in the proportion of residents qualified at higher level relative to Sandwell as a whole. The ward has a significantly higher proportion of residents with no and low qualifications compared to the borough level.

Figure 21: Qualifications of the Working Age Population 2001 Princes End Sandwell Great Britain All people aged 16-74 (numbers) (%) (%) (%) No qualifications or level unknown 5,329 58.3 52.6 35.8 Lower level qualifications 3,287 36 37.7 43.9 Higher level qualifications 524 5.7 9.7 20.4 Source: 2001 Census, Office for National Statistics (ONS), Census Area Statistics Table CAS032 - Sex and Age and Level of Qualifications3 by Economic Activity4

The 2007 Indices of Deprivation, though based on 2001 Census data, provide a useful comparison of the level of skills according to Lower Super Output Area (LSOA). Figure 22 shows considerable variation exists within the ward in terms of skills deprivation. Over half

2 Standard Table Wards (pre 2004 Geography) 3 Qualifications: The term ‘no qualifications’ describes people without any academic, vocational or professional qualifications. The term ‘lower level’ qualifications is used to describe qualifications equivalent to levels 1 to 3 of the National Key Learning Targets (i.e. GSCE’s O levels, A levels, NVQ levels 1-3). The term ’Higher level’ refers to qualifications of levels 4 and above (i.e. first degrees, higher degrees, NVQ levels 4 and 5, HND, HNC and certain professional qualifications). 4 All figures are for persons aged 16 to 74 17 Final 30th June 2010 the LSOAs are in the worst 10% of LSOAs in Sandwell, whilst two LSOAs, in the Gospel Oak area, are in the least deprived 20%. This pattern lends support to a targeted approach to skills deprivation in the ward.

Figure 22: IMD 2007 Skills Sub-domain: Working Age Adults (aged 25-54) with no or Low Qualifications (NVQ1 or below) by LSOA: Rank by Sandwell Decile Rank (1=worst 10%, 2=10%-20% LSOA etc) E01010029 1 E01010030 1 E01010031 1 E01010032 1 E01010033 3 E01010034 9 E01010035 8 E01010036 4 E01010037 1 Source: Indices of Multiple Deprivation, 2007

The Match between the Skills and Experience of Job Seekers and Employment Opportunities

JCP and other agencies find lack of experience as a key barrier to work together with basic skills, attitudes to work, rates of pay (the benefit trap), previous debt, transport and employer flexibility towards hours and childcare.

Welfare Reform

In January 2009 the Welfare Reform Bill was introduced into the House of Commons. The Bill takes forward measures outlined in the Welfare Reform White Paper Raising expectations and increasing support: reforming welfare for the future (December 2008).

Previously, the 2007 Welfare Reform Bill had already proposed the introduction of the Employment and Support Allowance (ESA), which in October 2008, replaced Incapacity Benefit (IB) and Income Support claimed on the grounds of incapacity for new customers. The new system considers what an individual is capable of, and what help and support they need to manage their condition and return to work.

Existing IB customers will be transferred to ESA from October 2010. The cash levels of the existing benefits of those eligible for ESA will be protected. The Welfare Reform Act 2009 amends the National Insurance contribution conditions for new ESA customers from October 2010. It will bring the rules for ESA and JSA into broad alignment.

In order to gauge an individual capability of and their needs to return to work, a Work Capability Assessment, a new test, was introduced in October 2008 for ESA claims and is applied to all those people claiming the allowance. It assesses what an individual can do, rather what they cannot. The assessment looks at people’s physical and mental ability, including conditions such as learning disabilities and other similar conditions.

Following this assessment most individuals will be given support and employment advice to enable them to return to work where possible. People whose condition causes very

18 Final 30th June 2010 severe limitation of their ability, who are not able to engage in any work-related activity, will get a higher rate of benefit. They will still be able to volunteer to get support and employment advice if they want to. From 2010, this new, more accurate Work Capability Assessment will begin to be applied to existing IB customers.

Significant to these reforms is Pathways to Work. This is a single gateway to financial, employment and health support for people claiming IB and ESA. From 28 April 2008 the Programme became available to everyone receiving IB in Britain.

Under new rules introduced in November 2009, thousands of lone parents now get extra support to help them prepare for work. Lone parents of children aged 12 plus will no longer be able to make a new or repeat claim for Income Support solely on the basis of being a lone parent. This will apply to lone parents whose children are seven and over from October 2010.

Lone parents and partners of people with younger children and disabled people, who could work with support, will be expected to take part in training or other activities to help them move nearer to the job market.

Significantly, the Welfare Reform Bill has introduced for disabled people, a new right, to control how public resources are used to meet their individual needs; therefore removing, where possible, the barriers to work.

2.3. Other Issues

Health

Princes End5 has a life expectancy at birth for males and females combined of 77.1 years (using 2004 – 2006 data), which is significantly lower than the national average for England of 79.5 years. It is the 12th highest life expectancy rate in the borough.

The new ward of Princes End6 has a higher death rate than the Sandwell average and was the 7th highest of the Sandwell wards for age standardised death rates for the period 2001- 2005 (5 year rolling average).7

However, the 2001 Census showed that Princes End has a slightly lower proportion of the population with limiting long-term illness than Sandwell as a whole and a slightly lower proportion of the population not in good health (Figure 23).

5 Standard Table Wards (pre 2004 Geography) 6 Electoral Wards, 2004 Geography 7 Source: Where’s Well?, 17th Annual Public Health Report, Sandwell PCT, 2006 http://www.researchsandwell.org.uk/research/navigation/health.asp

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Fig. 23 Limiting Long-Term Illness and Health 2001 With Limiting Not in Not in Good Health long-term Good and with Limiting Total Pop illness Health long-term illness Number 12771 2496 1448 1225 % of total pop 19.5 11.3 9.6 Sandwell % 21.2 11.7 10 Source: 2001 Census, Office for National Statistics, 2003

Deprivation

Princes End is in a very deprived position according to the Index of Multiple Deprivation 2007. Five out of the ten LSOAs are in the most deprived 5% nationally, a further two are amongst the most deprived 20% nationally. The two LSOAs in the Gospel Oak area are the least deprived, and this is the case across all domains which make up the Index. The ward scores particularly badly on the ‘Education, skills and training’ domain.

Fig. 24: Index of Multiple Deprivation 2007

Migration

The number of migrant workers in the West Midlands has increased markedly since 2002 and especially since 2004 when labour market migrants from the A8 countries were granted access to the UK labour market. A study of the economic impact of migrant workers in the

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West Midlands’8 found that findings at a national level were replicated regionally. The study found that ‘immigration is beneficial to the economy overall although there is anecdotal evidence that there may be some localised negative effects, in particular local areas and labour market segments. No statistical data is available at ward level.

Not in Education, Employment and Training (NEET)

Young people who are classified as NEET have been identified as a national priority. Sandwell has a high proportion of young people within this group.

A number of initiatives are taking place at a borough wide level to address these issues. Examples of these interventions are:

• Connexions Personal Advisors – for all young people aged 13-18 • Vulnerable Young Peoples Group • Young Offenders Initiative – Occupational Tasters for 16-18 NEET • Raising Aspirations – Occupational tasters and training for young parents NEET • BME Targeted Support

Using Black Country Connexions data from 2009, Research Sandwell has produced local estimates of the proportion of 16-18 year olds in the NEET group (see figure 25). Please note that the estimates may differ from official published data. These estimates show that Princes End has a NEET rate of 9.3%, which is the 2nd highest of all Sandwell’s wards and 2.9% above the borough average rate of 6.4%, Therefore, Princes End has a significant NEET problem.

Fig. 25: Percentage of 16-18 year old NEET in the Sandwell Wards

Percentage* of 16-18 year old NEETs (3 year average 11/ 2007 - 11/2009) in the Sandwell Wards (Unofficial)

12%

10%

8%

6% 4%

2%

0% Abbey Rowley Tividale Newton Oldbury Langley Bristnall St. Pauls Sandwell Friar Park Friar Smethwick Old Warley Blackheath Princes End Princes Great Bridge Tipton Green Hateley Heath SohoVictoria and Wednesbury North Wednesbury South Greets and Lyng Green West Bromwich Central Great Barr with Yew tree Yew with Barr Great Cradley Heath Old and Hill Charlemont with Grove Vale

Source: Black Country Connexions (2007-2009): Analysis - Research Sandwell * Approximate 16-18 year old population base (Dark green shading indicates the13 priority wards)

8 Institute of Employment Research, University of Warwick and BMG Research for WMRO, 2007 21 Final 30th June 2010

Child Poverty

Based on the most up-to-date figures, child poverty in the Princes End is a significant issue (see figure 26). In absolute numbers of all children in poverty, Princes End is the 3rd highest ward. Proportionally, Princes End is the 2nd highest ward with children in workless families at 39%; 15th highest ward with children in families on Working Tax Credits (26%); and 5th highest ward regarding children in low income families (65%).

Fig. 26: Child Poverty Rates in Sandwell 2006 All Children in Children in families Total Children in Children Workless Families on Working Tax low‐income Local Authority and Wards ONS Code Number Number Percent Number Percent Number Percent Sandw ell 00CS 71,105 20,540 29% 21,250 30% 41,790 59%

Abbey 00CSFA 2,185 355 16% 440 20% 795 36% Blackheath 00CSFB 2,965 835 28% 785 26% 1,620 55% Bristnall 00CSFC 3,125 855 27% 905 29% 1,760 56% Charlemont 00CSFD 2,235 355 16% 475 21% 830 37% Cradley Heath and Old Hill 00CSFE 2,945 730 25% 760 26% 1,490 51% Friar Park 00CSFF 2,905 1,080 37% 785 27% 1,865 64% Great Barr 00CSFG 3,175 550 17% 690 22% 1,240 39% Great Bridge 00CSFH 3,310 955 29% 870 26% 1,825 55% Greets Green and Lyng 00CSFJ 2,705 955 35% 940 35% 1,895 70% Hateley Heath 00CSFK 3,215 1,050 33% 895 28% 1,945 60% Langley 00CSFL 2,910 605 21% 680 23% 1,285 44% New ton 00CSFM 2,550 525 21% 565 22% 1,090 43% Old Warley 00CSFP 2,310 345 15% 560 24% 905 39% Oldbury 00CSFN 2,880 920 32% 940 33% 1,860 65% Princes End 00CSFQ 3,425 1,325 39% 890 26% 2,215 65% Row ley 00CSFR 3,025 855 28% 780 26% 1,635 54% Smethw ick 00CSFT 3,045 1,135 37% 1,015 33% 2,150 71% Soho and Victoria 00CSFU 2,830 1,400 49% 905 32% 2,305 81% St. Pauls 00CSFS 3,845 1,385 36% 1,310 34% 2,695 70% Tipton Green 00CSFW 4,330 1,230 28% 1,335 31% 2,565 59% Tividale 00CSFX 3,175 805 25% 705 22% 1,510 48% Wednesbury North 00CSFY 3,090 830 27% 900 29% 1,730 56% Wednesbury South 00CSFZ 2,545 750 29% 725 28% 1,475 58% West Bromwich Central 00CSGA 2,405 690 29% 795 33% 1,485 62% Source: Child Benefit Statistics, August 2006 Geographical analysis

At a national level, the Government has increased its focus on reducing child poverty. This can be seen in two current bills which are in the process of becoming law (April 2010): The Equalities Bill 2009 and the Child Poverty Bill 2009. The reduction of child poverty will have a major impact on all areas of local authority service provision and is at the heart of Sandwell MBC’s Anti-poverty strategy. The next section addresses how the Anti-poverty strategy ties in with the NESPs.

2.4. Anti-poverty Strategy

Sandwell MBC’s Anti-poverty strategy (2010-13) identifies the following outcomes:

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• All residents in Sandwell will enjoy a minimum income standard and there will be a reduction in child poverty

• Routeways will have been created which enable residents to develop skills and qualifications and take up work in key skill sectors, support local business and encourage new enterprise in those sectors

• Quality accessible and affordable local services are in place, which also provide routeways into work and workforce progression for local residents.

• Residents view their neighbourhoods as being positive places to live with strong social networks

• Residents believe they can engage in local service development and shaping of local initiatives including this strategy and have a positive impact

• Groups and communities most at risk of exclusion or discrimination can identify positive benefits and improvements to their lives and communities

In order address the above outcomes with regard to the NESPs, the following aims have been set out:

• To provide more positive activities and facilities for children and young people to raise aspirations

• To support families and parents to achieve better outcomes for their children and themselves

• To encourage community engagement to enable local identification of issues and involvement in solutions

• To improve opportunities for young people NEET to access employment including apprenticeships and volunteer activities

• To raise the standards and achievement in all learning settings

• To deliver improved and relevant education and training for the Sandwell’s economy

• To support more people to be independent for longer (e.g. sustainable employment)

2.5. Key Research Findings

• The population profile of Princes End is similar to the wider borough.

• The working age population of Princes End has a considerably lower proportion of Black and Minority Ethnic (BME) residents compared to the borough average.

• The ward has a slightly lower proportion of the population with ‘limiting long-term illness’ than Sandwell as a whole and a slightly lower proportion of the population ‘not in good health’.

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• Economic Activity in Princes End is fairly similar to the borough averages but with slightly higher unemployment for both males and females

• There is a net outflow of workers out of Princes. This is because of the low number of jobs available in this largely residential ward.

• The proportion of males in full-time employment is below the borough average; whilst female part-time employment is above the borough average.

• In the Princes End ward, the level of worklessness for priority groups identified that the ‘over 50s’, ‘no qualifications’ and ‘lone parents’ are in the top quartile.

• The ward has a high proportion of people with no qualifications

• Job seekers, ESA and IB claimants, and lone parents all form a much greater proportion of the working age population than the borough average

• Princes End has the 7th highest benefit claimant rate (11.1%) and is above the Sandwell average (9.4%).

• The IB claimants are most likely to be men; they are also likely to fall in the 25-49 age group. 80% of all IB claimants in Princes End have been claiming for 2 years plus with more than half of all claimants on IB for 5 years and over.

• Princes End’s JSA claimant rate of 11.1% (November 2009) is the 2nd highest in the borough and 3.4% above the Sandwell average.

• Princes End has a higher proportion claiming JSA for 6 months to 1 year than Sandwell and Great Britain

• Princes End is in a very deprived position according to the Index of Multiple Deprivation 2007. Five out of the ten LSOAs are in the most deprived 5% nationally, a further two are amongst the most deprived 20% nationally.

• Regarding new business starts, Princes End is 23rd out of the 24 wards in Sandwell.

• Child poverty in the Princes End is a significant issue. In absolute numbers of all children in poverty, Princes End is the 3rd highest ward. Proportionally, Princes End is the 2nd highest ward with children in workless families at 39%.

2.6. Priority Actions

The Tipton Employment Skills Panel workshop, covering the Princes End ward, convened in February 2010. Based on the above research findings and feedback at community level the following three priorities were identified:

• Addressing worklessness amongst the 18-24 year olds • Addressing sustainable employment • Addressing the high proportion of residents with low qualifications and benefits dependency

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Worklessness amongst 18-24 year old was regarded as the main priority in Princes End. Underpinning this problem is the gaps in provision. For example, it was argued that too many young people are leaving school with no idea where to go or what to do. It was argued that more organisations like Connexions are needed and these should not only target those leaving school but those nearing school leaving age. Moreover, current services are being cut for those aged 19, which hinders a smooth transition into the labour market and adulthood. Therefore, support should be available from the ages 16-24. At the school level it was suggested that greater engagement between schools and parents is needed. It was also suggested that workshops at schools could be set up to show children the importance of finance management, for example, house keeping, banking, bills and mortgages etc. along with the potential value that work has to offer, for example, personal independence.

Sustainable employment was regarded as a key priority in Princes End as too many are getting trapped into a short-term employment and unemployment cycle. The panel argued that funding allocated to organisations should be less prescriptive to allow greater flexibility to the individual’s needs. Currently, organisations are not encouraged to maintain contact with their clients once the funding for the individual has ended. The current funding regime is focused on numbers gaining employment not on how long people are in employment. It was agreed that a balance needs to be sought after and that training needs to be linked to long- term job opportunities.

With regard to those with no qualifications, provision of courses aimed at softer skills is seen as a key intervention to increase motivation. This intervention can encourage people to take up training or sign up on courses once confidence and self-belief is established. The programmes funded via the WNF and NLDC have already enabled local residents to gain key skills required in overcoming personal barriers and gain successful entry to employment. This needs to be continued and sustained. Currently, examples in Princes End include, Groundwork West Midlands who help with informal learning and upskilling (non accredited) but also run accredited courses linked to improving the local environment and Peopleserve who offer training tailored to the individual with no time restrictions, as such, to complete the courses. It was suggested that more provision of these services are required.

To address worklessness in general, it was suggested that funding needs to be targeted to increase the number of relevant placement opportunities for jobseekers to develop appropriate skills and experience. Additionally, employer engagement was also identified as an issue that needs addressing. It was suggested that better connections are required between employers and the training provided locally. A key issue is that if training is to be more relevant to the requirements of local employers, greater consultation is needed. One suggestion has been to set up an event where local employers could meet with potential employees and local training providers. This will be an opportunity to network for all parties and for employers to pass on relevant advice.

Moreover, it was recommended that to address the above priorities more efficiently, there needs to be a better understanding of the organisations that serve the ward. For example, a website similar to the ‘Find it in Sandwell’ model could be used to gather information on organisations and training courses provided in the area. It has also been suggested that borough-wide events using the Employment and Learning Skills Panels could take place to bring together organisations and information to provide improved support for clients. Such actions could encourage organisations with similar objectives to work together and help reduce funding duplication.

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3. Current Service Provision

This section (shown in Appendix 1) outlines current employment and skills focused services located/delivered in the neighbourhood and those serving the neighbourhood.

Appendix 1 also includes mainstream activities, e.g. New Deal, Employment Zones and IAG/Nextsteps provision. Due to the current economic climate it has not been possible to obtain an accurate impact assessment relating to Sandwell’s interventions under the City Region Employment and Skills Multi Area Agreement categories. Moreover, the annual targets presented owing to change are under review (see section four: Targets below).

3.1. Voluntary Sector

The voluntary sector is involved in the delivery of City Region Employment and Skills Multi Area Agreement initiatives. Sandwell MBC has worked with the voluntary sector to ensure they gain the associated Quality Marks to ensure a minimum standard.

The Council supports a number of Voluntary Sector organisations with funding from its Economic Regeneration Theme budget to deliver employment and training support to those most disadvantaged in Sandwell. Several of these agencies offer a borough wide service e.g. Sandwell Women's Enterprise Development Agency, Sandwell African Caribbean Development Agency, Groundwork West Midlands, 6 Towns Credit Union Ltd and Ideal for All Ltd.

3.2. Private Sector

The key employment and skills focused services provided by the private sector is in partnership with the public sector: the Local Employment Partnerships (LEPs). The LEPs were launched by JCP in 2007. They rely on a simple principle that matches priority customers who have been supported to become work ready with employers who have vacancies. In Sandwell, Sandwell MBC are the preferred deliverer of the job training element on behalf of the LSC which is currently funded through the Moving Forward (Client Intervention Programme). Already as a result of LEPs 110 formerly unemployed people have moved into full time employment. Additional people have been taken on through work trials so this figure is expected to increase.

A successful model has been developed which involves initial engagement with the employer to determine their needs, i.e. the type of skills, training and competencies required. Then a training plan was developed to provide relevant and tailored training which is tendered out to local training providers (this includes all the Working Neighbourhood Fund (WNF) Neighbourhood Learning in Deprived Communities (NLDC), many of which are voluntary community sector organisations). This is also useful to the local economy as it increases the availability of training contracts within the borough. The next stage is to hold a series of Open Days where candidates are referred through JCP. Following an initial sift, candidates are entered onto the pre employment training course which then leads successful candidate to guaranteed interviews. During the process the employer has large amounts of contact with the candidates which assist in ensuring the candidates are clear on what is required.

Experience is showing that due to the success of the scheme the same employers are returning with further rounds of recruitment so that the same process can be used to fill further vacancies. Another measure of the schemes achievement is that Sandwell MBC was runners up in the Partnership Works category at the 2009 national LEP awards. 26 Final 30th June 2010

Key companies that have are involved in the LEP include: Automobile Association (AA – Oldbury); Arnold Clarke and British Gas.

3.3. Public Sector

A major public sector initiative delivering employment and skills services is the West Midlands Regional Public Sector Hub. This is the European Social Fund Public, Health and Social Care Hub and is a West Midlands wide employer engagement project (the WM Partnership) lead by Sandwell MBC. The partnership consists of partners from the West Midlands including Local Authorities, Sector Skills Councils, Colleges, PCTs, NHS Trusts and training providers.

The aim of the hub is to develop, implement and co-ordinate a Public Sector Hub, that will offer focused employer engagement to those sectors across the West Midlands Region. In the current economic climate it is crucial to un-lock the potential of sectors where there will continue to be recruitment opportunities such as the Public, Health and Care sectors.

An Employer Engagement Strategy will direct the focus of the West Midlands Partnership, tailored to the type and scale of employer and geographical differences. Employment brokers will act as a professional recruitment brokerage service specialist to the public sector.

The Hub will engage with the following sub-sectors;

- Health (Strategic Health Authority, Skills for Health) - Social Care - Children’s Workforce (Local Authorities, Children’s Workforce Development Council) - Local Authorities (Local Government Association) - Education – Further Education, Higher Education, Schools (Lifelong Learning UK) - Criminal Justice (Skills for Justice) - Government Skills - Community and Voluntary - Civil Service

The WM Partnership will work with employers to review their current recruitment practices by highlighting the benefits they can gain by signing up to LEPS, and the Skills and Jobs pledges. It will act as a bridge between public sector employers and programmes throughout the region designed to engage with unemployed beneficiaries and move them into employment. The vacancies generated from the project will be made available to these programmes. Guaranteed interviews will be negotiated with the employers who will receive support from start to finish of the recruitment process, including once the employee is employed.

4. Targets

The LAA targets have been reviewed for 2010/2011. The worklessness target NI 152 within the LAA has been superseded following the introduction of the Multi Area Agreement (MAA). Appendix 2 has the most up-to-date targets.

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5. Gap Analysis and Action Plan

A gap analysis will be ongoing and undertaken by the Employment and Skills Panel which is responsible for reporting the impact of service provision.

5.1. Borough Level

To improve the collective client service offer to workless residents of Princes End ward, Sandwell will need to consider how it can deliver a programme that includes as a minimum, the following enhanced elements wrapping around existing mainstream employment support programmes:

• Initial action planning • Identification of personal needs • Skills needs analysis • Travel to interview and work support • Provision of bespoke training linked to specific vacancies • Into work training entitlement to NVQ Level 2

This will improve progression routes for individuals to and through the network of locally available employment support provision by setting up a locally focused caseload management function to coordinate client engagement and referral across all local provision.

5.2. Ward Level

(See 2.6: Priority Actions)

6. Performance Management Framework

The performance management structure that underpins the delivery of the City Region Employment and Skills Multi Area Agreement in Sandwell is as follows:

• Employment and Skills Panel: These groups will receive the NESPs for information and provide ward level intelligence etc.

• Employment Group: This is the local management group and comprises of senior council officers and middle managers from JCP and the LSC. The group will monitor the overall delivery of the City Region Employment and Skills Multi Area Agreement via the NESPs and ensures that there is full collaboration of all partners such as the LSC and JCP.

• Business Group: This group comprises of the Sandwell MBC, Sandwell Chamber of Commerce and key business support agencies, including Business Link West Midlands. Advantage West Midlands, The LSC, Sandwell Traders Association and the Black Country Consortium are also on board. This group will help to support and expand Sandwell’s economy. A critical part of this will be helping to ensure the needs and benefits to the business community are discussed when the council and its partners make decisions affecting local economic development.

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• Adult Learning and Skills Group (ALSG): This group comprises of funders and council officers. It takes responsibility for providing the framework and associated strategic planning and reviewing of Adult Continuing Learning (ACL) across the borough ensuring learning opportunities for local people which are of a high standard and easily accessible across the six towns. It incorporates the work of the Adult and Continuing Learning Group and overarching Skills for Life work.

These groups report to the overarching Skills and Economic Regeneration Partnership.

• Sandwell Economic Regeneration Partnership (SERP): The SERP is primarily concerned with monitoring the delivery of the LAA and remediating any delivery issues

Sandwell MBC Programmes and Performance Group are tasked with monitoring the borough’s LAA at the highest level, along with the appropriate council Cabinet Advisory Team.

7. Contacts, Acknowledgements and Appendices

7.1. Contacts

The production of Sandwell's NESPs has been undertaken by the Economic Regeneration and Skills Division and Research Sandwell.

For enquiries relating to the City Region Employment and Skills Multi Area Agreement, contact:

Kim Mocroft, Employment and Skills Service Manager Tel: 0845 352 1255 Fax: 0121 569 3131 Email: [email protected]

For all other enquiries, please contact the NESPs project officer:

Andy Bywater, Economic Regeneration Strategy Manager Tel: 0121 569 3083 Fax: 0121 569 3131 Email: [email protected]

7.2. Acknowledgements

This NESP was produced with the assistance of the following individuals:

Lyndon Bracewell - Sandwell MBC, Economic Regeneration & Skills Division Steve Bridgewater – Sandwell MBC Research Sandwell Mel Chillingworth - Sandwell MBC Research Sandwell Jane Cole - Sandwell MBC, Economic Regeneration & Skills Division Jason Copp – Sandwell MBC Research Sandwell Rosie Edwards – Sandwell MBC Anti-poverty Strategy Debbie Geary - Sandwell MBC, Economic Regeneration & Skills Division Katherine Hewitt – Sandwell MBC Communities Unit

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Roger Litchfield - Sandwell MBC, Economic Regeneration & Skills Division Sean Lloyd - Sandwell MBC Research Sandwell Kim Mocroft - Sandwell MBC, Economic Regeneration & Skills Division Nicy Morgan - Sandwell MBC, Economic Regeneration & Skills Division Sharon Palmer – South Tipton Extended Partnership (STEP) Helen Peach - Sandwell MBC, Economic Regeneration & Skills Division Adele Philips - Sandwell MBC, Economic Regeneration & Skills Division Wendy Smith – Sandwell MBC, Sandwell College Dale Stewart - Sandwell MBC, Economic Regeneration & Skills Division Ann Thomas - Sandwell MBC, Economic Regeneration & Skills Division Kelly Thomas - Sandwell MBC, Economic Regeneration & Skills Division Marcus Whiting - Sandwell MBC, Economic Regeneration & Skills Division

7.3. Appendices

30 Final 30th June 2010 Appendix One

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless People supported into Advice and A4e Ltd All Sandwell DWP Flexible 5 years from Graham Wiggall Residents sustained employment support, job- Borough New Deal Oct 2009 Tel 0121 524 1651 search activity, pre-employment training, in work support and NVQ delivery All Workless People into employment Advice and Lion Farm Oldbury SMBC Kate Cross Residents guidance Action Centre / Rowley Regis NLDC Job search Joblink Tividale CV building All Workless Focusing on Fit For Work Referring Pathfinder Sandwell Sandwell Pct End March [email protected] Residents Programme Individuals who Healthcare Borough 2011 Free Phone are in work and Development Number (In Work and Off We also Sign posting off sick for Health CIC and Ingeus 0800 321 3180 Sick Leave) people into Employment Reasons Or Services and Volunteering Pathfinder opportunities with The Healthcare Healthy Communities Developments CIC Collaborative Programme Suzanne Hemming where Suzanne.Hemmin We Promote Early [email protected] Presentation of Mobile Cardiovascular / Cancer 07877493377 Disease Organising Activities within Nadia Ahmed the Nadia.Ahmed@Nh Community/Workplaces/G s.Net P Practices

31 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Improving skills for people A wide range of Pathfinder Sandwell Sandwell PCT End March Nadia Ahmed Residents unemployed, sign posting Services Offered Healthcare 2011 Nadia.Ahmed@Nh individuals to Employment by One Developments s.Net services; NHS Routeways Service for pan CIC and others within the Sandwell Sandwell Borough. Including Health Referring individuals to Fit Awareness For Work Programmes to Training for support people who are in Existing and New work but struggling to Volunteers manage their Health Condition and stay in work To support individuals who are off Sick for Health reasons Referring individuals to their GP to follow-up further checks when picked up as having High Blood Pressure Refer individuals to Health and Wellbeing Services for Physical Activity/Slimwell/Cookwell classes and Healthy eating programmes All Workless Self employment Information, Black Country Black Business Link / To 31.3.11 and Chris Cooper Residents advice, training 1 Enterprise Country AWM after 07810 377781 v 1 or Limited 1 v many All Workless Recruitment of Volunteers Recruitment Blackheath Sandwell SMBC/WNF Helen Peach Residents to support the organisation Training Live at Home and to provide pathways Advice to employment for those Information that are seeking provision employment

32 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Clients into further training Pre-employment Community Sandwell SMBC/WNF 12 months Tony Campbell Residents or employment to improve recruitment and Action Project 0121 5653273 skills, confidence and training, incl. employability advice and guidance, brush up on literacy and numeracy skills and opportunity to gain a basic skills qualification All Workless People into jobs in the Pre-employment SMBC Think Borough- SMBC / WNF Paul Smith Residents construction sector recruitment and Local wide training, i.e. Construction advice and guidance to both employer and applicant All Workless Support and help One to one CBO West- WNF/NLDC Fokhruz Zaman Residents unemployed people to get support including Bromwich & a full or part time outreach, and Raska Begum employment. Also provide advising and Wednesbury jobs in volunteering. offering training Area programmes, which assist to build skills for you to meet the demand of the employers. All Workless Improved skills, A wide range of Confederation Sandwell WNF March 2011 Shabud Ullah Residents confidence and services and of Bangladeshi NLDC employability intervention to Organisations support (CBO) individuals to improve their chances of getting into employment.

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Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Improved skills, Informal learning Groundwork Tipton Sandwell NLDC 6 months Stephen Cook Residents confidence and taster sessions in West Midlands 0121 530 5500 employability gardening, healthy eating, energy saving. All Workless Client Engagement Advice & Ideal for All Ltd Borough wide Working 1st April 2010 to Beverley Banks Residents Mentoring & Personal Guidance Neighbourhood 31st March Support Individual Focus Fund, NLDC, 2011 Employability course mentoring & significantly EDS Work Placements personal support in Oldbury & Support Employment Wednesbury Skills training Job Club Youth Club Personal development ESOL Literacy & Numeracy Computer courses All Workless Sustainable employment Flexible New FSD District Wide DWP mainstream JCP advisers Residents and work experience Deal A4E DWP mainstream Support Contract A4E ESF (via DWP) Self-employment support Flexible Shaw trust Routeways All Workless People assisted in Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted Residents accessing sustainable, skill/ability (Joblink North, wide via 2011, (possible Cook improved employment assessment, based @ static Bases extension to 0121 557 4480 across all sectors, support in Princes End, & multiple end-March including Private, Public & vocational Tipton & Outreach 2013 subject to Joblink South ~ Voluntary. training, Joblink South Venues. funding Asad Ashraf Jobsearch, CV, based @ Rolfe approval). 0121 558 4142 Application Form, Street, All age

34 Final 30th June 2010 on-line Smethwick) groups Application for whether employment & currently Interview support, unemployed, Mentoring & or in Advocacy. employment. All Workless *Development of soft skills Information, Landau Sandwell re JC+ Funded Sept 2010 Denise Randell Residents e.g. confidence & work advice & Work Prep Work Prep (Work Choices Area Manager related skills guidance programme programme will Millennium Centre ‘World of Work’ (referrals via replace it) Friar Park Road People into employment training Disability Wednesbury Supported Work Employment WS10 0JS placements Advisers) 0121 556 8246 1:1 Mentoring & Denise.randell@lan support Pre- dau.co.uk Out reach service dominantly Support with Wednesbury WNF (open March 2011 travel costs re WNF referral process) Travel training All Workless People supported with Information, Murray Hall Tipton Green, WNF Carol Prendergast Residents barriers to employment advice and Community Princes End, 0121 557 5269 and training. guidance Trust: Great Bridge Neighbourhood Engagement, Links mentoring and Access to a supported support information service Health Point PCT Funding Jean Williams Single access reviewed 0121 612 1900 drop in annually information service, free internet access, learning opportunities. Community development approach to supporting people when presenting with complex issues

35 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless Support people into jobs Pre-employment Peopleserve, Borough- ESF Ann Thompson Residents support for Tipton wide adults. Support to overcome barriers to work. This includes one to one guidance, training, and self- directed job search. Clients are also allocated a dedicated job broker to identify and source relevant vacancies. All Workless Assisting people into jobs Resource Area/ Training & Sandwell SMBC/WNF Ongoing John Ellsmore Residents and/or suitable training to Internet access Enterprises Heathfield Linda Ridgway enhance their employment ICT Courses Centres College Sue Stanley prospects Job search Services (Joblink) advice and housed within guidance TECs- 01384 858100 CV preparation Joblink Flexible New Deal Heathfield College All Workless Unemployed Sandwell Advice and NHS Routways Sandwell WNF PCT March 2011 Seema Mair Residents residents 16+ into jobs Guidance, pre ESF Angela Dandikar- within NHS Careers employment Patel training, job brokerage, 0121 569 Volunteering 2411/2424 Opportunities Access to vacancies within the NHS

36 Final 30th June 2010 including a guaranteed interview scheme All Workless The Team City of Black LSC On-going Sharon Beech Residents Programme:12 Wolverhampton Country 01902 821906 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs All Workless Support & Mentor people Advice & Smethwick St Pauls Sandwell MBC 2 years Lobley Residents through their journey into guidance. Bangladeshi Ward (WNF & NLDC finding employment, Offer Help with job Youth Forum course such as application. Employability Support course, ESOL courses. Job-club. All Workless People trained in priority Full level 1, 2 and Sandwell Borough wide SFA On going Client Services Residents sectors 3 training courses College and beyond West Bromwich in a range of Smethwick sector areas (see Oldbury prospectus for Campuses further details) 0121 5566000 All Workless Aged 19 plus Work Focused SMBC Black LSC Marie Mathews Residents Progression toward level 2 Training/ 45 or 75 Sandwell Country wide qualifications, job with hours training College training All Workless Improved skills, Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech Residents confidence and sessions, wide employability confidence/motiv ation and self esteem sessions, Literacy/Numerac y support sessions, IT sessions, skills training – First Aid, Health &

37 Final 30th June 2010 Safety and Food Hygiene All Workless Improved chances of Provide IAG with Smethwick Smethwick Harjinder Malhi Residents obtaining employment or personal Youth & becoming economically mentoring Community active for BME, lone support and 1 Centre. parents and 50+ week employability training. All Workless Client will gain a Literacy Classroom based TBG Learning, Sandwell LSC and JCP Contract Jayne Baynard Residents & Numeracy qualification teaching, work West Bromwich annually as well as a City & Guilds placements, reviewed 0121 524 5498 Employability Award. employability Currently workshops and holding support and 2009/10 information, contract advice and guidance. All Workless To provide training and Health and safety Tipton Sandwell NLDC Current until Sarah Jones Residents work placements Manual handling Community July 2010 Tipton Christian Food hygiene Action Group Church Interview Waterloo street techniques Tipton Work placements DY4 8NR All Workless Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode Residents for job searches etc. facility for all Library Area Books, leaflets etc groups regarding careers and training, IT training provided by SAFL at various levels.

All Workless Offer support to all Adult learner SAFL West Through Funding Nikki Russell Residents sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC

38 Final 30th June 2010 Family learning Through opportunities Parental Support Advisors All Workless Client will gain a Literacy Classroom based TBG Learning, Sandwell LSC and JCP Contract Jayne Baynard Residents & Numeracy qualification teaching, work West Bromwich annually as well as a City & Guilds placements, reviewed 0121 524 5498 Employability Award. employability Currently workshops and holding support and 2009/10 information, contract advice and guidance. All Workless Improved skills, Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS Residents confidence and recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 employability training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work e.g. CSCS, Food Hygiene and Customer Service All Workless People 18 + into jobs I.A.G, pre Shaw trust Sandwell ESF / DWP Michelle Bayliss Residents employment training, vocational training when needed, specialist I.A.G for clients with specialist barriers, job search support, employer support, in work support, placements

39 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme All Workless People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum Residents employment and up to 3 months Sandwell Package) December 0121 569 2146 sustained in that public transport WNF 2013 employment. costs. Journey planning and support with public transport costs for interviews. All Workless Reduce worklessness To help all young Connexions Borough- Statutory LEA Statutory Subat Khan Residents people realise Sandwell wide funding Service their potential 0845 352 0055 and help overcome subat_khan@sand barriers to well.gov.uk learning. Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath

Pauline_Gooden@ sandwell.gov.uk

NEETs Improved skills, confidence Advice and Lion Farm Oldbury (B69 SMBC Kate Cross and employability guidance Action 1) Job search Centre/Connexi CV building ons Confidence (By building appointment) NEETs Improve skills confidence A wide range of In house Sandwell Charitable Trusts Susan Kirkham and employment services support Helen Peach opportunities resources SMBC facilities and information supporting Education

40 Final 30th June 2010 Equality Health and Opportunity NEETs Clients into further training Pre-employment Community Sandwell Tony Campbell or employment to improve recruitment and Action Project 0121 5653273 skills, confidence and training, incl. employability advice and guidance, brush up on literacy and numeracy skills and opportunity to gain a basic skills qualification NEETs Improved skills, confidence A wide range of Smethwick Smethwick Harjinder Malhi and employability services and Youth and area facilities for the Community local community Centre that supports the development in key areas including Education, Employment, Equality of Opportunity NEETs Engage in employment Entry to Greenspring West Young People’s Beverlie Weston – with education, further Employment Training West Bromwich Learning Agency Brown or education and volunteering programme Bromwich area also (YPLA) Jennifer Hall work linked to training which is in its borough-wide transition period A more confident rounded of Foundation young person Learning

Each learner has a individual action plan the programme consists of Employability, Personal and Social development,

41 Final 30th June 2010 Literacy, Numeracy ESOL interlinked to a vocational option in Construction, Administration, Woodwork, Music and Motor Vehicle studies

All lines of study are accredited NEETs Raised aspirations and Work around Groundwork Sandwell Schools ongoing Terry Breen qualifications confidence and West Midlands 0121 530 5500 key issues to help inclusion

Improved skills, confidence Short, medium, Groundwork Sandwell V 3 years Amit Dattani and employability long term West Midlands 0121 530 5500 volunteer placements+ support. Level 2 in Horticulture and Construction Vocational Groundwork Sandwell ongoing Brian Kempson training West Midlands 0121 557 8549 NEETs Support towards vocational Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted training & sustainable skill/ability (Joblink North, wide via 2011, (possible Cook employment. assessment, based @ static Bases extension to 0121 557 4480 support in Princes End, & multiple end-March vocational Tipton & Outreach 2013 subject to Joblink South ~ training, Joblink South Venues. funding Asad Ashraf Jobsearch, CV, based @ Rolfe approval). 0121 558 4142 Application Form, Street, All age on-line Smethwick) groups Application for whether employment & currently Interview support, unemployed, Mentoring & or in Advocacy. employment.

42 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Development of soft skills Information, Sandwell Prospects Dec 2010 e.g. confidence & work advice & LSC/ESF related skills guidance (referrals via ‘World of Work’ Connexions) training Young People into Work placements education, employment & Mentoring & training support Out reach service Support with travel costs Travel training NEETs Improved skills, confidence Information, Murray Hall Carol Prendergast and progression towards advice and Community 0121 557 5269 employment and training guidance, Trust opportunities Mentoring and Sandwell June 2010 support through Connecting Partnership community Communities development activities NEETs Progression to college Rathbone Black Local Authority Until Aug 09 Lynne Whitehouse employment or other Sandwell Country Foundation 0121 522 6990 provider/apprenticeship Learning to come in Aug 10 NEETs Improving employability ICT course FETC Rowley Regis SMBC Ongoing Via reception – depending on Linda Ridgway demand /response to 01384 858100 invitations NEETs Specific support to Young Joint working with PCT Supported Lion Rowley PCT and Sure Suzanne Cox 559 Parents (see families PCT (Teenage by Rowley CC Town Start Grant 9916 below) Pregnancy Unit) (PCT contact TBA) to support all young parent families NEETs The Team City of Black LSC On-going Sharon Beech Programme:12 Wolverhampton Country 01902 821906

43 Final 30th June 2010 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs NEET Youth- club Give young SBYF Sandwell Funded by the On-going Ajid people some Council activities to do, to keep them off the St

Lunch-club for men & 2 To get the SBYF Sandwell PCT On-going Arina groups of Women Only community to exercise come out & keep- fit with advice on eating healthy

Advice Support Work Communicating SBYF Smethwick Communities 9 Months Soyfur on behalf of Hardship Funds clients coming any with day to day issues as well as filling in forms, making phone calls for people who does not speak good English NEETs Progression to level 2 Following Sandwell Borough wide YPLA On going Neil Baker/Lyn programmes foundation College and beyond Lewis, Sue Mills 14-19 3 Programmes learning programmes What Next 14-19 personalised to Integrated Studies(16-18 develop their LDD Full time academic and programmes) social skills to A2B 16-18 Full time access level 2 or employment

44 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Support for Young People Programme for SWEDA Ltd Borough- E2L Emma Simms 16-17 year olds wide to develop aspirations and improve soft skills to help young people return to education/training NEETs Client will gain Literacy & Activity days, TBG Learning, Sandwell LSC and ESF Contract Numeracy qualification, counselling if West Bromwich annually confidence and required, reviewed for progression to future information, E2E. learning. advice and guidance, 3years contract workshops for Kickstart covering substance abuse and interview techniques. NEETs Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all Library Area Books, leaflets etc groups regarding careers and training . IT training provided by SAFL at various levels. NEETs Offer support to all Adult learner SAFL West Through Funding Nikki Russell sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC Family learning Through opportunities Parental

45 Final 30th June 2010 Support Advisors NEETs Improved Skills Confidence Client West Bromwich West NLDC 12 Months Cheryl Plant and employability Engagement YMCA Bromwich Sessions: These Central will be worked on including a one to one Greets Green basis, with a and Lyng qualified NVQ level IV IAG advisor, who will complete a thorough needs assessment and prepare the individual employment and skills action plan. NEETs To help overcome any To provide Connexions Tipton N/A On-going Michelle Smith barriers faced by this information, Sandwell 07855 037 425 group. advice and To reduce the number of guidance to help Liz Dooley 16 – 19 year olds who are overcome 07855 039 538 not in education, barriers faced by employment or training. this group and their families. Improve skills, address training needs and increase chances of employability NEETs Reducing NEETs Provide Connexions Borough- Statutory LEA Statutory Subat Khan information, Sandwell wide funding Service Reducing the number of advice and 0845 352 0055 16-18 young people whose guidance on a destination is not known. range of issues subat_khan@sand including jobs, well.gov.uk Placing young people 16- training and 19 into education, training careers. Janet Slater and employment Referrals to other 0845 352 0015

46 Final 30th June 2010 support agencies as appropriate. janet_slater@sand well.gov.uk Making an Offer of Learning to Pauline Gooden 16/17 year olds 0845 352 0055 as part of the Rowley Regis Government’s /Cradley Heath Jan and Sept Guarantee. Pauline_Gooden@ sandwell.gov.uk Every NEET young person assigned a PA.

Connexions Centres in West Bromwich and Wednesbury.

Connexions Bus operates in the rest of the borough. NEETs Client will gain Literacy & Activity days, TBG Learning, Sandwell LSC and ESF Contract Jayne Baynard or Numeracy qualification, counselling if West Bromwich annually Eda Daud confidence and required, reviewed for progression to future information, E2E. 0121 525 5498 learning. advice and guidance, 3years contract workshops for Kickstart covering substance abuse and interview techniques.

47 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme NEETs Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work Rowley Regis Connecting Soft skills, Communities employability and DWP Completion Jun work experience 10 NEETs People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained up to 3 months Sandwell Package) December 0121 569 2146 in that employment. public transport WNF 2013 costs. Journey planning and support with public transport costs for interviews

18 – 24 age group Support young people with Young parents Lion Farm Oldbury SMBC Kate Cross parenting group Action Centre / Rowley Regis Sandwell Youth Tividale Services / SureStart 18 – 24 age group 18+ Offering Sandwell Sandwell SMBC/WNF Training Officer recognised Training and NLDC TLDC Qualifications for Development Chris nightingale Volunteering / Centre Sandwell Employment TOPPS seekers 18 – 24 age group Progression towards level Work Focus SMBC Borough- LSC Marie Matthews 2 qualifications Training / 45 or Sandwell wide 75 hours training College

48 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Work experience and Paid 6 month Groundwork West Future Jobs Fund Ongoing Heather Sheldon training. In placements, or placements with West Midlands Midlands 0121 322 4546 in practical physical support and improvement teams, e.g. training allotment / canal improvements

Improved skills, confidence and employability V Groundwork 3 years Amit Dattani Improved employability for Short, medium, West Midlands Sandwell 0121 530 5500 graduates long term volunteer Project funding Environmental NVQs to placements Groundwork Ongoing Amit Dattani Level 2 Horticulture +support. West Midlands Sandwell 0121 530 5500 training, Train to Gain and CSCS Cards 6 month package of support and Groundwork ongoing Brian Kempson experience West Midlands Sandwell 0121 557 8549

Delivering vocational learning to employed adults. 18 – 24 age group Client Engagement Advice & Ideal for All Ltd Oldbury PAYP – Sandwell 1st October Kolsoma Begum Recorded outcome Guidance Council 2009 to 31st Accredited outcome Individual & March 2011 Group sessions Work Placements Social & Life Support for Young people skills training Employability training Personal development ESOL,Literacy & Numeracy, and IT courses

49 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group 6 month Future Jobs Fund Various (to be District wide DWP mainstream JCP advisers Employment/work-focused referred via training/work experience Work-focused JCP adviser) (@ 6 month of JSA claim) training

Routes into Work

Community Task Force 18 – 24 age group Support towards vocational Pre-employment Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted training & sustainable skill/ability (Joblink North, wide via 2011, (possible Cook employment. assessment, based @ static Bases extension to 0121 557 4480

support in Princes End, & multiple end-March Joblink South ~ vocational Tipton & Outreach 2013 subject to Asad Ashraf training, Joblink South Venues. funding 0121 558 4142 Jobsearch, CV, based @ Rolfe approval). Application Form, Street, on-line Smethwick) Application for employment & Interview support, Mentoring & Advocacy. 18 – 24 age group Development of soft skills Information, Pre- WNF March 2011 e.g. confidence & work advice & dominantly related skills guidance Wednesbury ‘World of Work’ training Young People into Work placements Prospects Dec 2010 education, employment & Sandwell LSC/ESF training Mentoring & support Out reach service Support with travel costs Travel training

50 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Young people supported Engagement, Murray Hall Tibbington Sandwell June 2010 Carol Prendergast with employment, training mentoring and Community Estate, Partnership 0121 557 5269 and apprenticeship support, IAG, Trust: Princes End opportunities pre-employment Ward support inc CVs, Connecting financial Communities assistance Under review Neighbourhood Links 18 – 24 age group Improving employability ICT course FETC Sandwell SMBC Ongoing Via reception – Linda Ridgway

01394 858100 18 – 24 age group The Team City of Black LSC On-going Sharon Beech Programme:12 Wolverhampton Country 01902 821906 week personal College development course to enable people to seek employment, training or education – 16 to 25 yrs 18 – 24 age group Moving on Up LDD NEET Specifically Sandwell Borough ESF December Neil Baker/Lyn project for 19-25 year olds. targeted at LDD College Wide 2010 Lewis Partnership with gives learners a Oldbury Prospects. 10 week taste of a Campus programme (September foundation delivery 2010 start) leading to a full programme. The centre time place on a hours are flexible vocational/independent & the programme living course. Target 15 develops skills places and confidence to enable progression to work or a full time course.

51 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Improved skills, confidence Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech and employability sessions, wide confidence/motiv ation and self esteem sessions, Literacy/Numerac y support sessions, IT sessions, skills training – First Aid, Health & Safety and Food Hygiene 18 – 24 age group Improved confidence and Worked with Smethwick Smethwick Harjinder Malhi interpersonal skills to other Youth & improve inter-community organisations to Community harmony. bring young Centre. people together through sports and social environments. 18 – 24 age group Client will gain 13 weeks Work placement TBG Learning Sandwell, DWP Expected to Pardeep Sidhu work placement and activity with a West Bromwich Dudley, end Sept 2011 (Raj) assisted employability local Wolverhampt skills workshops employer/commu on and 0121 270 4959 throughout the program. nity benefiting Walsall Also will gain a letter of organisation and reference. weekly workshops on employability skills including CV’s, covering letters. Interview techniques etc. 18 – 24 age group Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all Library Area Books, leaflets etc groups

52 Final 30th June 2010 regarding careers and training. IT training provided by SAFL at various levels. 18 – 24 age group Offer support to all Adult learner SAFL West Through Funding Nikki Russell sections of the local taster classes LearnDirect Bromwich extended guaranteed for 07772 810332 community, to access Signposting to OU Central services budget extended Nikki.russell@ appropriate support, benefit advice Welfare Rights services until newtown.sandwell. signpost to appropriate Signposting to In house via August 2011 sch.uk training & specialist IAG services individual services Signposting to schools adult learning Through providers WBCC Family learning Through opportunities Parental Support Advisors 18 – 24 age group • Improved 20 young people Friar Park Friar Park Connecting Current Friar Park – John employability. in 4 Millennium Communities projects will run Rennie - • Access training (both neighbourhoods Centre Tibbington (Government until end of Millennium Centre informal and of the borough Funding through June 2010 (but accredited) will be part of a Murray Hall Ocker Hill Department for there is the Tibbington – Carol • Improved confidence & structured Development Communities and possibility of Prendergast – self worth “Connecting trust Brickhouse, Local further funding Murray Hall

• Improved Communities” Springfield, Government) although no programme that Centrepoint Grace Mary final decision Ocker Hill – David understanding of Marsh – citizenship includes (Ocker Hill) (parts of made or elements of, Rowley / agreement of Centrepoint

training, Oakham Tividale criteria) Rowley/Tividale – mentoring, Evangelical Wards) Dr Peter Haywood leadership, work Church – Oakham Church experience, (Rowley) community good cause/challenge.

53 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Client will gain 13 weeks Work placement TBG Learning Sandwell, DWP Expected to Pardeep Sidhu work placement and activity with a West Bromwich Dudley, end Sept 2011 (Raj) assisted employability local Wolverhampt skills workshops employer/commu on and 0121 270 4959 throughout the program. nity benefiting Walsall Also will gain a letter of organisation and reference. weekly workshops on employability skills including CV’s, covering letters. Interview techniques etc. 18 – 24 age group Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Fund Mar 11 0121 421 5514 training, i.e. Tipton Unit 9 advice and Wednesbury Belper Ent. Park guidance and job West Greets Green Rd specific courses Bromwich West Bromwich and training to Smethwick B70 9EN support people back into work 18 – 24 age group Work experience Pre employment Shaw Trust on Sandwell ESF / DWP Michelle Bayliss placements and training, work behalf of apprenticeships for 18 – 24 experience Backing Young age group placements, Sandwell apprenticeships, NVQ’s, IAG, 18 – 24 age group People able to commence Supporting with WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained up to 3 months Sandwell Package) December 0121 569 2146 in that employment. public transport WNF 2013 costs. Journey planning and support with public transport costs for interviews

54 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme 18 – 24 age group Support young people 18- Provide Connexions Borough- Statutory LEA Statutory Subat Khan 24 with LDD into learning information, Sandwell wide funding Service advice and 0845 352 0055 guidance on a range of issues subat_khan@sand including jobs, well.gov.uk training and careers Janet Slater

Referrals to other 0845 352 0015 support agencies as appropriate. janet_slater@sand well.gov.uk Connexions Centres in West Pauline Gooden Bromwich and 0845 352 0055 Wednesbury. Rowley Regis /Cradley Heath Connexions Bus Sustain 18 year olds in operates in the Pauline_Gooden@ jobs with-out training. rest of the sandwell.gov.uk borough.

Regular follow- Kelly Hurd up. Tipton

0845 352 0020 Kelly_Hurd@sandw ell.gov.uk

55 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support families with pre- Pre school Lion Farm Oldbury NEF Louise Dunbar school age children playgroup Action Centre Rowley Regis Tividale

Support families with Lion farm Action school age children Parent & Toddler Centre/St Oldbury Self funded Louise Dunbar group James Church Rowley Regis Tividale

Oldbury Kate Cross Lion Farm Rowley Regis Sharon Offley Support families with Action Centre Tividale children up to 5 years, with employment & Training After School club Lion Farm Oldbury SMBC Louise Dunbar (8-11 years incl) Action Centre Rowley Regis Tividale

Summer Lion Farm Oldbury Self funded Louise Dunbar Playscheme Action Centre Rowley Regis Tividale

Crèche facilities Families Support families with Parent Support STEP – South South Tipton STEP & Jan 10 – Jan Wayne McDonald children with Adviser – services/ Tipton Extended Schools/famil Sandwell 11 (with the – STEP parent advice/signposting & early links to Partnership ies: Families possibility of support adviser: intervention to improve Education Welfare Alexandra Matter joint continuation 07772 904415 attendance, behaviour and Parenting High funded funding increase family learning Programmes Joseph permitted) Sharon Palmer – participation. Links with SAFL etc. Turner STEP coordinator employment and training Tipton Green :07772 904952 providers & Children Gt Bridge Centres. Sacred Heart St Martin’s St Paul’s Summerhill Victoria Infant

56 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support families with Pre-school childcare Priory Sure Friar Park NHS Louise Hudson children up to 5 years old, facilities to support Start ward Mainstream with employment and working parents and training a Job Centre careers adviser at the children centre Families Family play activities Range of arts, crafts Groundwork Sandwell Big Lottery 3 years Helen Parr and outdoor West Midlands 0121 530 5500 activities for the whole family

Community events, Community Groundwork capacity building activities, support, West Midlands Harvills Lottery via 2 years Stephen Cook friends group Hawthorn Riverside 0121 530 5500 development and Millfields (Housing)

Families Employment Support for Providing 1:1 & Joblink Advisers Borough- SMBC/WNF End-March Joblink North ~ parents. Group support with working within wide via 2011, Ted Cook Children Centres, Children’s static Bases, (possible 0121 557 4480

JC+ & Extended Centres & with Children extension to Joblink South ~ Services. Schools. Centres & end-March Asad Ashraf multiple 2013 subject 0121 558 4142 Outreach to funding Venues. approval). Families Families with children Family support Murray Hall Sandwell Julie-Whittam under the age of 18yrs offered around Community Borough James supported with a range of housing issues, non Trust 0121 270 7090 issues around social school attendance, exclusion worklessness, poverty and social exclusion

57 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Support parents and carers Preschool childcare Oldbury Oldbury Barnardos Rowshanara.begu with children under 5 to facilities to support Children’s North [email protected]. access benefits advice, working parents. Centre uk training and employment Deliver ESOL Recruit and train Classes. Volunteers NVQ L2 & L3 in Early Years & Childcare Families Nursery/Out of School Childcare SAPA Cradley SMBC Ongoing Chris Harper Club Heath / SAPA Rowley Regis

Families Support families with Pre-school childcare Rowley Sure Springfield, Sure Start Joy Lester 0121 children up to 5 years old, facilities to support Start Children’s Brickhouse & Central Grant 561 3746 (559 with employment and working parents Centres: Blackheath (confirmed to 9916) training. (Health, Early Years Springfield and (Springfield March 2011) Outcome: to prepare , & Family Support) Rowley Hall CC) children for school, and with Job Centre Centres Rowley Hall, improve family Plus and CAB Whiteheath, relationships/ and services available to Lion Farm & community cohesion all families in the Portway catchment area (Rowley Hall)

Families Helping families of our Adult and family Tipton North Tipton North Extended Arvind Batra school aged children either learning courses are Extended Services Wave TNEP Leader to engage in Family put on in Partnership 3/4 funding Learning or Adult Learning consultation with (TNEP) to gain employment and parents Bids to Early raise aspirations • Flower Years and Arranging Childcare • Art classes for adults Groundworks • Basic IT (NLDC) • Literacy and

58 Final 30th June 2010 Numeracy SAFL • Dads and Kids Clubs Work Pilot • First Aid (Surestart)

We also work with a number of partner To put on Holiday agencies to signpost Childcare for working e.g. Joblink, We work with parents within Tipton North Surestart, a number of Groundworks etc agencies to pool resources, and Holiday provision is build held at Tipton sustainable Sports Academy models for throughout the activity holidays from 8.30am – 3pm with a wraparound service as optional. This is marketed in Job Centres, Joblink, Libraries, etc.

Families Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode for job searches etc. facility for all groups Library Area Books, leaflets etc regarding careers and training . IT training provided by SAFL at various levels. Families Support families with Access to pre- Wednesbury Wednesbury Mainstream Mainstream Matthew Till children up to 5 years old, school childcare North Sure Start North funding Wednesbury North with employment and facilities to support Children's (neighbourho Children’s Sure Start training working parents. Centre ods of Golf Centre; Children’s Centre Links, Wood Jobcentre Plus Woden Road Full time Jobcentre Green and services North Plus advisory Old Park and funded via Wednesbury service and Joblink Wednesbury DWP/DCFS WS10 9LX

59 Final 30th June 2010 on site Central) pilot until 0121 526 5571 March 2011 matthew.till@oldpa Training and rk.sandwell.sch.uk learning opportunities available to parents Families Support families within the Family learning SAFL West Through Funding Nikki Russell area to access appropriate opportunities In house via Bromwich extended guaranteed for 07772 810332 support, signpost to Parenting skills individual Central services extended Nikki.russell@ appropriate training & Wrap-around schools budget services until newtown.sandwell. specialist services childcare for Through WBCC August 2011 sch.uk children Through Holiday play Parental schemes Support Advisors Families Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS and employability recruitment and Rowley Regis Intervention Mar 11 0121 421 5514 training, i.e. advice Tipton Fund Unit 9 and guidance and Wednesbury Belper Ent. Park job specific courses West Greets Green Rd and training to Bromwich West Bromwich support people back Smethwick B70 9EN into work Families Educational support Family Support Brushstrokes Cape Hill Shireland Until July 2011 Melonie Philips leading to understanding of through referrals Extended Academy 0121 565 2234 education system & from agencies or Schools and integration into UK self referrals Shireland collegiate Academy Families People able to commence Supporting with up WorkWise All of ERDF (SUD Currently Shanara Begum employment and sustained to 3 months public Sandwell Package) December 0121 569 2146 in that employment. transport costs. WNF 2013 Journey planning and support with public transport costs for interviews

60 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Families Help young people to Connexions PAs Janet Slater make realistic and work with 13 – 19 informed choices to enable year olds in every 0845 352 0015 sustained progression post Sandwell secondary 16 school / sixth form janet_slater@sand and in Sandwell well.gov.uk college. Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath

Pauline_Gooden@ sandwell.gov.uk

Disadvantaged Support social interaction of Prize bingo & Lion Farm Action Oldbury Self funded Kate Cross Groups older citizens community cafe Centre/St James Chris Sale Church • Lone Support community ESOL (English for Parents cohesion and improve Speakers of Other Lion Farm Action Oldbury Kate Cross • 50+ employment opportunities Languages) Centre/Sandwell Rowley Regis • BME in BME groups College • Disabled Disadvantaged Support social interaction of Over 50s Lion Farm Action Oldbury Kate Cross Groups older citizens & support Friendship group Centre/Age Rowley Regis Gini Laurence those wishing to return to Concern Tividale • Lone employment Sandwell Parents Art Class • 50+ Support social interaction of Lion Farm Action Oldbury Kate Cross • BME older citizens & those with Centre Rowley Regis • Disabled disabilities Craft group Tividale Lion farm Action Support hard to reach Centre Kate Cross groups in the community Oldbury including victims of Lion Farm Action Rowley Regis domestic violence Nail art, beauty & Centre / Community Ends Kate Cross make up, Outreach venues Grants (ESF) November Jenny Chidley 61 Final 30th June 2010 mentoring, 2010 confidence building, Disadvantaged People with disabilities In work support for Beeches Borough- DWP Workstep to be Kate Loftus Groups and/or mental health needs up to two years via Enterprise Centre wide replaced by into employment. DWP programme Work Choice in • Lone Workstep (Work October 2010 – Parents Choice from hoping to be • 50+ October 2010). subcontracting • BME Beeches org. • Disabled Enterprise Centre Borough- DWP Kate Loftus Pre-employment wide As above. support including literacy and numeracy assessment, Beeches vocational profiling, Enterprise Centre job searching and Borough- SMBC Kate Loftus job matching. wide Sep 10 – Jul 11 initially, likely to Project Search be ongoing. demonstration site from September 2010 – Project Search is an Beeches intensive combined Enterprise Centre work placement and training Borough- WNF & Kate Loftus programme for wide SMBC Apr 08 – Mar people with 11 initially. Learning Beeches Disabilities. Enterprise Centre

Job Opportunities Bureau – provides Beeches Borough- WNF & Kate Loftus traditional work Enterprise Centre wide SMBC Apr 09 – placements for ongoing people with disabilities 12 weeks. Borough- SMBC Kate Loftus wide

62 Final 30th June 2010 Travel Training programme for people who need support to travel independently.

Vocational Training – a range of accredited vocational training courses delivered from Sep – Jun each year including Catering and Horticulture. Short employment focused courses delivered twice a year include H&S, Food Hygiene. Disadvantaged Clients into further training Pre-employment Community Sandwell Tony Campbell Groups or employment to improve recruitment and Action Project 0121 5653273 • Lone skills, confidence and training, incl. advice Parents employability and guidance, • 50+ brush up on literacy • BME and numeracy skills • Disabled and opportunity to IT Skills for the Over 50’s gain a basic skills qualification

Dedicated IT course designed for this age group. Disabled clients have access to a range of AbilityNet equipment

63 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Support people with One to one Landau Wednesbury NLDC Denise Randall Groups learning difficulties into outreach support, area work for the first time or advising and • Lone those who want to return to offering training Parents employment programmes, which • 50+ look at skills • BME employers want • Disabled and math these up with clients Disadvantaged Support young people from Entry to Greenspring West Young Beverlie Weston – Groups BME groups and young Employment Training West Bromwich People’s Brown people with learning programme which Bromwich area also Learning or • Lone difficulties an disabilities is in its transition borough-wide Agency Jennifer Hall Parents period of (YPLA) • 50+ Improved skills confidence Foundation • BME and employability Learning • Disabled Each learner has an individual action plan the programme consists of Employability, Personal and Social Development, Literacy, Numeracy ESOL interlinked to a vocational option in Construction, Administration, Woodwork, Music and Motor Vehicle studies.

All lines of study are accredited

64 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Intergenerational work, Support with Groundwork Sandwell V, Schools Ongoing Terry Breen Groups garden improvements and mental health West Midlands 0121 530 5500 • Lone maintenance issues and creating Parents better • 50+ Improved skills, confidence environments • BME and employability Groundwork Tipton Sandwell 6 months Stephen Cook • Disabled Informal learning West Midlands NLDC 0121 530 5500 Community events, tasters in capacity building gardening, healthy eating, energy Groundwork Harvills Lottery via 2 years Stephen Cook saving. West Midlands Hawthorn Riverside 0121 530 5500 and Millfields (Housing) Community activities, support, friends group development Disadvantaged - support people with A dedicated range In2work Borough- Mental Emma Guest Groups mental health diagnosis in of employment wide Health to meaningful and related services for Pooled • Lone sustainable work people with mental Budget Parents - assist clients in making a health. Full (SMBC & • 50+ smooth transition from spectrum of job SMHFT) • BME benefits to work search assistance, • Disabled - provide employment personal retention service to those at development, risk of loosing their job due Support packages to poor mental health for client and - Supported work employer, IAG to placements both client and employer

65 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Practical support and Pathways To Work Seetec District wide DWP JCP advisers Groups training (ESA/IB customers) mainstream

• Lone Practical support and New Deal for Lone NDLP’s in Offices DWP Parents advice for Lone Parents Parents mainstream • 50+ looking to go back into work • BME • Disabled Preparation and support to find sustainable Turning Point employment Progress To Work DWP (previous history of mainstream drugs misuse) Disadvantaged People assisted in Providing 1:1 & Joblink Borough- SMBC/WNF End-March Joblink North ~ Ted Groups accessing sustainable, Group Support. (Joblink North, wide via 2011, (possible Cook improved employment Pre-employment based @ Princes static Bases extension to 0121 557 4480 • Lone across all sectors, including skill/ability End, Tipton & & multiple end-March Parents Private, Public & Voluntary. assessment, Joblink South Outreach 2013 subject to Joblink South ~ • 50+ support in based @ Rolfe Venues. funding Asad Ashraf • BME vocational training, Street, approval). 0121 558 4142 • Disabled Jobsearch, CV, Smethwick), All age Application Form, working in groups on-line Application Partnership with whether for employment & Other Providers. currently Interview support, unemployed, Mentoring & or in Advocacy. employment. Disadvantaged Individuals with learning Information, advice Sandwell Work Prep & Groups disabilities/difficulties/menta & guidance (Wednesbury WNF & l health conditions/low ‘World of Work’ under WNF) Prospects • Lone educational attainment. training Parents Where appropriate we also Work placements • 50+ support people with Mentoring & • BME physical with disabilities support • Disabled Out reach service Support with travel costs Travel training

66 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Access to a supported Information and Murray Hall Tipton Green, PCT Funding Jean Williams Groups health & well being community Community Trust: Great Bridge reviewed 0121 612 1900 information service. development Health Point Princes End annually • Lone activities which Parents help improve health • 50+ and well being, • BME Encouraging • Disabled people access to a Access to children’s range of local services services which can Children Centres: Tipton Green benefit them in their Great Bridge SMBC Richard Beckett daily lives Annual review 0121 270 7090

Support for lone parents and access to nursery places Disadvantaged Supporting lone parents Befriending. Oldbury Oldbury Barnardos Rowshanara.begu Groups with children under five to Preschool Children’s Centre North [email protected]. access benefits advice, Childcare facilities. uk • Lone training and employment Deliver ESOL Parents Classes. • 50+ Deliver NVQ L2 & • BME L3 In Early Years & • Disabled Childcare. Disadvantaged The Team City of Black LSC On-going Sharon Beech Groups Programme:12 Wolverhampton Country 01902 821906 week personal College • Lone development Parents course to enable • 50+ people to seek • BME employment, • Disabled training or education for 16 to 25 yrs only Disadvantaged SLDD 19+ Full time and Independent living, Sandwell College Based at SFA On Going Groups Part time Programmes., and development of Smethwick West Bromwich and social and work Campus

67 Final 30th June 2010

• Lone Smethwick Campuses. skills. Programmes Parents developed with the • 50+ ESOL, Literacy and individual. • BME Numeracy for all Borough • Disabled disadvantaged groups from wide. Will Pre entry-Level 2 work with We will work externally but organisations most programmes take on their place in main premises. Disadvantaged To increase confidence Make Friends With SMBC/PCT Smethwick PCT Funded for 1 Smethwick Library Groups a Book year & To improve English skills Gini Neale • Lone and help to attain ESOL Basic English SMBC/ Smethwick Parents Classes International On-going Smethwick Library • 50+ English Class & • BME Jessica Unruh • Disabled • Disadvantaged Improved skills, confidence Employability SWEDA Ltd Borough- SMBC/WNF Jackie Leech Groups and employability sessions, wide confidence/motivati • Lone on and self esteem Parents sessions, • 50+ Literacy/Numeracy • BME support sessions, • Disabled IT sessions, skills training – First Aid, Health & Safety and Food Hygiene Disadvantaged Provide equality of Provided IAG Smethwick Youth Smethwick Harjinder Malhi Groups opportunity to or services to & Community disadvantaged groups by economically Centre. • Lone being a one-shop resource inactive people, Parents centre for many community welfare advice and • 50+ needs. rights advice to • BME mostly the elderly • Disabled and illiterate and immigration advice to new migrants. Also free aerobics and yoga classes

68 Final 30th June 2010 to those who normally do not have access to such facilities-e.g. elderly female BME. Disadvantaged Access to free Internet use Open access Wednesbury Wednesbury SMBC Samantha Goode Groups for job searches etc. Books, facility for all Library Area leaflets etc regarding groups • Lone careers and training. Parents IT training provided by • 50+ SAFL at various levels. • BME • Disabled Disadvantaged Support the local Family learning SAFL West Through Funding Nikki Russell Groups community, including the opportunities In house via Bromwich extended guaranteed for 07772 810332 harder to reach pockets, to Parenting Skills individual schools Central services extended Nikki.russell@ • Lone access appropriate support, Wrap-around Through WBCC budget services until newtown.sandwell. Parents signpost to appropriate childcare for Through Parental August 2011 sch.uk • 50+ training & specialist children Support Advisors • BME services Holiday play LearnDirect • Disabled schemes Pertemps Adult learning classes Held in local community venues Disadvantaged Equipping and supporting It will provide West Bromwich West NLDC 12 Months Cheryl Plant Groups people with essential skills motivational YMCA Bromwich and competencies for their engagement Central • Lone ongoing employment and activities which will including Parents future careers. bring people into a Greets Green • 50+ learning and Lyng • BME environment – and • Disabled provide progression pathways for employment and further development of skills.

69 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Improved skills, confidence Pre-employment Zenipher Training Tipton WNF Samera Charles Groups and employability training, mentoring 07974 393 395 i.e. advice and Tipton Muslim • Lone guidance to both Centre Parents employer and • 50+ applicant • BME • Disabled Disadvantaged Improved skills, confidence Pre-employment TOPPS Oldbury WNF, Joblink Completion TOPPS Groups and employability recruitment and Rowley Regis Intervention Mar 11 0121 421 5514 training, i.e. advice Tipton Fund Unit 9 • Lone and guidance and Wednesbury Belper Ent. Park Parents job specific courses West Greets Green Rd • 50+ and training to Bromwich West Bromwich • BME support people Smethwick B70 9EN • Disabled back into work Disadvantaged BME/ migrant refugee ESOL Brushstrokes Smethwick 2010-13 Groups learning courses/skills for Oldbury Lottery- opportunities/health and life delivered West Reaching • Lone social activities leading to through Bromwich communities Parents improved skills for life and Brushstrokes, (part) Sandwell • 50+ confidence SAFL and college PCT health • BME staff trainer and • Disabled Advice/ guidance well being Befriending and support one to one support services via outreach

Disadvantaged People able to commence Supporting with up WorkWise All of ERDF (SUD Currently Shanara Begum Groups employment and sustained to 3 months public Sandwell Package) December 0121 569 2146 in that employment. transport costs. WNF 2013 • Lone Journey planning Parents and support with • 50+ public transport • BME costs for interviews • Disabled

70 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Disadvantaged Support disadvantaged There are specialist Connexions Borough- Statutory Statutory Subat Khan Groups groups through dedicated PAs working with Sandwell wide LEA funding Service PAs teenage parents, 0845 352 0055 • Lone Homeless, BME, Parents in/leaving care and subat_khan@sand • 50+ offenders. well.gov.uk • BME • Disabled Janet Slater

0845 352 0015

janet_slater@sand well.gov.uk

Pauline Gooden 0845 352 0055 Rowley Regis /Cradley Heath

Pauline_Gooden@ sandwell.gov.uk Disadvantaged Support people with 1. Person centred Sandwell MBC, All Sandwell Sandwell Continuous Graeme O’ Malley Groups Learning Disabilities, vocational and Beeches MBC, 0121 569 5417/08 Physical Disabilities and/or employment Enterprise Sandwell graeme_omalley@ • Lone Mental Health conditions profiling. 2. Centre, West PCT, DWP sandwell.gov.uk Parents into employment or those Creation of Bromwich Workstep, • 50+ who require support to employment WNF • BME return to employment. development plans • Disabled that incorporate job market relevant milestones. 3. Provide a range of soft skills, unaccredited and accredited training courses that progress people to

71 Final 30th June 2010 employment. 4. Provide a range of real work experience opportunities. 5. Delivery of supported employment programmes. 6. Job coach support.

Other Improve general health Health Walk Lion Farm Action Oldbury Kate Cross Centre/Sandwell Rowley Regis All residents Stride Tividale

Slimming Club Lion Farm Action Oldbury Kate Cross Centre / Rowley Regis Kelly Cheshire Superslim Tividale

Food & Mood Borough- Kate Cross programme Lion Farm Action wide Centre/Confidenc e & Wellbeing team Other Progression towards NVQ NVQ 2 in Children’s Lion farm Action Oldbury Kate Cross qualifications Care, Learning & Centre/Sandwell Rowley Regis All residents Development College Tividale (CCLD) Other Improve skills & Adult & Paediatric Lion Farm Action Borough- Short courses Kate Cross employability First Aid Centre/SAFL wide May-June 2010 All residents (Other dates to Journey to Work Lion Farm Action be arranged) Centre/Ideal for Oldbury All Short courses Support community Occasional social May-June 2010 cohesion events Lion Farm Action Oldbury (Other dates to Centre/St James Rowley Regis be arranged) Church Tividale

72 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other One to one support and Stop Smoking Smethwick Sandwell Sandwell [email protected] group work carried out Service Medical Centre Borough PCT et Stop Smoking Regents Street 0121-555-4851 Service Smethwick All Groups Other Supporting workless Providing a range Open Door - Black LSC Ongoing Ian Pattinson residents into jobs or of advisory services Black Country Country, All Residents training and to provide to access training Housing Group Birmingham over 20 career progression advice or work and Coventry to those already in work opportunities in the West Midlands through one to one meetings Other ESOL Initial Advice and Community Sandwell Tony Campbell Guidance Action Project 0121 5653273 intervention leading to an ESOL programme that enable speakers of other languages to achieve a level of attainment in English which is appropriate for their needs Other Target 80% of 180 Mentors appointed Sandwell MBC 3 schools LSC Currently due Andy Brown engaged to achieve level 1 to support the Holly Lodge / to end August 15-16 at risk of Maths and Literacy young people and Wodensboro 2010 becoming NEET qualification and ensure maximised ugh / Manor successfully take up Post use of Connexions 16 provision in September PA for advice 2010 PLUS alternative curriculum provision to motivate and reduce risk of exclusion.

73 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Redundancy Support @ On-site 1:1 & Joblink Borough- SMBC / WNF End-March Joblink North ~ Ted Employers Employer Premises. Group (Joblink North, wide via 2011, (possible Cook Counselling/Suppor based @ Princes static Bases, extension to 0121 557 4480 t Sessions. On- End, Tipton & Employer end-March Advice & Guidance on going Advice & Joblink South Premises & 2013 subject to Joblink South ~ current Legislation & Guidance plus based @ Rolfe multiple funding Asad Ashraf Employment Law. Employment Street, Outreach approval). 0121 558 4142 Support. Smethwick) Venues. Support with Recruitment & Selection, promoting Current & future vacancies and carrying out updates notified, initial Interviews. specific advice on employment issues.

Advice & Guidance on wording of Vacancies & Vacancy Handling on their behalf. Posting & Display of vacancies with JC+, Internal & External Partners. 1st Stage Interview Sift carried out @ Joblink & Partner premises & referral of Applicants with relevant skills & experience. Other Pre 16 Exclusion Rathbone Black Individual On going intervention programme Sandwell Country schools Progression to college employment or other provider/apprenticeship/e2 e

74 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Office Units to let Small Business SMBC Managed Sandwell SMBC Ongoing 0121 5654061 start-up service Workspace Other Body Conditioning Primarily target at Sandwell Adult Borough- 30 weeks Supported Learning those over the age and Family wide of 16 with learning Learning difficulties or with learning difficulties or with moderate physical disability, who would like to tone up, improve on their fitness in general. Other Computers Don’t Byte For beginners, No Sandwell Adult Borough- LSC 24 weeks entry level experience needed. and Family wide Learn how to: log Learning on and off, print and save, insert Word Art, clip art and create a word document; send and delete email; use spreadsheet software, and produce pie charts and graphs. Other Certified I.T User This course is for Sandwell Adult Borough- LSC 36 weeks (Level1) anyone with basic and Family wide computers skills, Learning Rowley Certified I.T. User (Level 2) who wishes to Regis, develop them Heathfields further. Choose Foundation from a number of Technology units including College Word processing, spread sheets, Databases, Internet

75 Final 30th June 2010 and Email. Progression pathway to ITQ. Other Computers don’t Byte, For beginners. No Sandwell Adult Tipton, LSC 24 weeks Various sites Entry level experience needed, and Family Smethwick. Learn how to: log Learning Rowley Regis on and off, print and borough- and save, insert wide Word Art, clip art and create a work document; send and receive email, reply to email and delete email; use spreadsheet software, and produce pie charts and graphs Other Every Day English Entry These courses are Sandwell Adult Tipton LSC 11 weeks Gay Brodie, based Level and Level 1 and 2 for any adult who and Family College, at Tipton College would like to work Learning Tel: 0121 557 3708 on improving their speaking, listening, reading and writing English skills Everyday Maths Entry Level, Level 1 and 2 These courses are 11 weeks for any adult who would like to work on improving their maths skills. You will engage in a variety of activities, which will provide opportunities to develop your maths skills

76 Final 30th June 2010

Target Group Outcome Intervention Delivery Area Resources Lifespan of Contact details Organisation Covered (Funding the Project / Source) Programme Other Art For anyone with an SAFL Rowley Tipton College interest in acquiring or improving their Langley 30 weeks skills in art Community Centre

Stretch and Tone For anyone over 16 St Michael’s 30 weeks who is medically CE High able to exercise School wants to increase muscle tone and Cradley mobility with a Heath complete body Community work out Centre Other Business Prince’s Trust Black Prince’s Trust On-going Barbara Wilcox Programme – 18 to Country 01384 247930 30 yrs – providing loans and support to people wishing to start their own business Other Learn-direct Literacy & SBY Birmingham Learn-direct On-going Moshahid, Abu Numeracy NVQ level 3 in Customer Service Other 14-19 ESOL Full time Developing Sandwell College Borough wide YPLA On-going programmes based at language skills, Smethwick Campus numeracy, ICT, vocational & citizenship Other Business and Enterprise Finding a business SWEDA Ltd Borough- Business Una Brown Advice and Support idea and starting wide Link – West Marilyn Burrill up, developing a Midlands business plan/financial planning, advice to

77 Final 30th June 2010 existing businesses/informa tion about accessing finance Other Improved skills and access UK Online TOPPS Oldbury WNF, Joblink Completion TOPPS to use computers / internet Provision of drop in Rowley Regis Intervention Mar 11 0121 421 5514 centre and support Tipton Fund Unit 9 to enable residents Wednesbury Belper Ent. Park of Sandwell to West Greets Green Rd access and use the Bromwich West Bromwich internet Smethwick B70 9EN

78 Final 30th June 2010 Appendix Two Sandwell's Local Area Agreement National Indicators 2010/11

Baseline Economic Targets Partners who have signed- Priority Ref Indicator up to the target and any (2007/8 year unless 2010/11 2011/12 2012/13 stated) which are acting as lead partner/s (shown with a *) Jobcentre Plus Sandwell MBC More People Maintain current in NI 151 Overall Employment Rate 65.5% (May 07) 0.7% increase 1% increase Employment performance

Jobcentre Plus More People Sandwell MBC Working age people on out Maintain current To be set in line To be set in line in NI 152 18.3% (May 2007) of work benefits* Employment performance with MAA with MAA

Jobcentre Plus Working Age people More People Sandwell MBC claiming out of work in NI 153 29.7 (May 07) 1.5% reduction 1.5% reduction 1.5% reduction benefits in the worst Employment performing neighbourhoods Sandwell MBC

More People Black Country Learning & Learners achieving a level 06/07 data in NI 161 3439 - - Skills Council 1 qualification in literacy* 3199 Employment Sandwell College Schools Sandwell MBC Skills Funding Agency More People Sandwell College Working age population in NI 163 43.9% (2006) 2% increase 3% increase 4% increase qualified to level 2 or higher Employment

79 Final 30th June 2010

Baseline Economic Targets Partners who have signed- Priority Ref Indicator up to the target and any (2007/8 year unless 2010/11 2011/12 2012/13 stated) which are acting as lead partner/s (shown with a *) Sandwell MBC Skills Funding Agency 33.4% 35.4% More People Working age population 39.4% (Increase Sandwell College in NI 164 qualified to at least level 3 32.4% (2006) (Increase of (Increase of 4%) Employment or higher 1%) of 2%)

Sandwell MBC More People Working age population Skills Funding Agency in NI 165 qualified to at least level 4 16% (2006) 0.7% increase 0.7% increase 0.7% increase Sandwell College Employment or higher

Sandwell MBC Previously developed land More People Advantage West Midlands that has been vacant or in NI 170 - 1% - - derelict for more than 5 Employment years*

Sandwell MBC * More People New business registration 43.9 (1000 Jobcentre Plus in NI 171 978 - - rate Black Country Chamber Employment businesses) Sandwell MBC More People People into jobs by in SI 71 Economic Regeneration - 1170 1000 1000 Employment and Skills Division Working age people from Sandwell MBC More People BME groups in priority in SI 71a - 285 247 247 groups sustained in Employment employment by SMBC Sandwell MBC More People People aged 50+ in priority in SI 71b wards sustained in - 170 150 150 Employment employment by SMBC

80