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Standard 8: Professional and Public Service ACEJMC Standard 8 8-1 STANDARD 8: PROFESSIONAL AND PUBLIC SERVICE School students and faculty presenting Piedmont Family Services with items from annual Holiday gift drive. ACEJMC Standard 8 8-2 STANDARD 8: PROFESSIONAL AND PUBLIC SERVICE Highlights The School is actively engaged with service learning and curricular service projects. It also produces a robust Communication Week to promote the professional and public service components of the discipline. NQSC faculty are active with professional discipline-related organizations as well as community groups, for which many faculty serve as board members. Although the School is relatively new and has a small alumni base, it has made every attempt to maintain regular communication with its alumni. ACEJMC Standard 8 8-3 STANDARD 8—PROFESSIONAL AND PUBLIC SERVICE 1. Summarize the professional and public service activities undertaken by the unit. Include operation of campus media if under control of the unit; short courses, continuing education, institutes, high school and college press meetings; judging of contests; sponsorship of speakers addressing communication issues of public consequence and concern; and similar activities. High Point University is committed to modeling a life of service for our undergraduates. The Nido R. Qubein School of Communication (NQSC/School) sponsors professional and public service activities through both curricular and extra-curricular opportunities. Below are some examples of how our unit engages in service: Service Learning and other Curricular Service Projects The NQSC embeds public service as a component in many of its courses. Much of the program’s curricular-based public service is affiliated with the university’s Service Learning Program, whose mission is to “engage students in an experiential and interdisciplinary learning environment that promotes their understanding of and commitment to responsible civic leadership.” Faculty create service learning-designated courses that apply classroom instruction toward real-world service. In one notable example, Dr. Shannon Campbell’s COM 4415—Strategic Communication Campaign Management class worked with the newly formed Greater High Point Food Alliance, an organization committed to ending food insecurity in High Point, Archdale, Trinity and Jamestown. Students created social media and traditional media campaigns for the Food Alliance. They also produced the largest food summit ever held in the United States, and created the “Can You Cook It” event, an Iron Chef-style competition in which chefs create meals using food found only in pantry boxes given to needy families. These students’ efforts were recognized by ACEJMC Standard 8 8-4 the City of High Point and the Chamber of Commerce, and generated significant free local media coverage. The School’s undergraduate in-class service projects have included: COM 3313—Feature Writing, which has worked with the after-school program Operation Xcel, as well as the Salvation Army Boys & Girls Club, Helping Hands, and World Relief. COM 3322—Character and User-Interface Design, which has worked with the Salvation Army Boys & Girls Club. COM 3335—Message Development for Health Communication, which has worked with the High Point Center for Children and Families. COM 3385—Applied Research in Strategic Communication, which has worked with Thomasville High School on a teen pregnancy prevention campaign, and with the Davidson County Health Department. COM 4415—Strategic Communication Campaign Management, which worked with the Greater High Point Food Alliance, the High Point YWCA, the Shepherd’s Center, GO FAR (Go Out For A Run), High Point Community Against Violence (HPCAV), High Point Swim Club, High Point Arts Council, Youth Network, Sisters Helping Sisters, and the Coltrane Jazz Festival. COM 4998—Research Methods, which worked with the Guilford County Health Department, and with the High Point Arts Council. Press releases and media coverage for some of these projects are provided on pages 8-5 through 8-9 below. Further, the NQSC’s graduate students produce campaigns for local non- profit groups, including High Point-area high schools, the Piedmont Authority for Regional Transportation, Thomasville High School, the Davidson County Health Department, and Cancer Services Inc. of Winston- Salem. ACEJMC Standard 8 8-5 ACEJMC Standard 8 8-6 Come to Greater High Point’s First Ever Food Summit What is a Food Summit? Food Summits are an opportunity for people experiencing hunger, people working to alleviate hunger, and people who want to get involved to break out of our silos, communicate across agencies, share best practices, better coordinate services, and create strategic plans to improve access to good food in our community. Where is it? HPU Community Center (Old JC Penney) at Oak Hollow Mall 921 Eastchester Drive High Point, NC 27262 When is it? March 20 from 8 a.m. to 4 p.m. 8 ‐ 9 a.m.: Registration and Breakfast 9 ‐ 11:15 a.m.: Neighborhood Strategy Meetings (focus on West End, Burns Hills, and Washington St. ‐‐ though all are invited) 12 ‐ 1:30 p.m.: Special Lunch Program. Free lunch provided to all! Hear speakers from the High Point Enterprise, statistics and stories about hunger in High Point, and strategies for moving forward. 2 ‐ 4 p.m.: GHPFA Team Meetings. Open to all! We will share best practices, resources, and developing strategic plans for better effectiveness moving forward. 1. Food Pantries 4. Urban Agriculture 2. Backpack Programs 5. Food Education 3. Hot Meal Programs March 21 from 4 p.m. to 6 p.m. 4 ‐ 4:30 p.m.: Reception. Free heavy hors d'oeuvres. 4:30 ‐ 6 p.m.: Keynote Event, including a keynote speaker, and a sharing of the findings from Friday's summit (for example, neighborhood plans, the start to a city‐wide strategic plan, and more). Open to all. NOTE: Activities for children 2+ will be provided both days, and area non‐profits will display their programs, volunteer opportunities, and wish lists both days. For more information on the Greater High Point Food Alliance or the Food Summit, check us out on the web at http://www.ghpfa.org, like us on Facebook, or follow us on Twitter. ACEJMC Standard 8 8-7 ACEJMC Standard 8 8-8 ACEJMC Standard 8 8-9 Communication Week Each spring, the School sponsors a Communication Week, a series of speakers and events that covers communication issues of public consequence and concern. Students attend lectures by journalists and broadcasters, engage in debates covering First Amendment issues, and present research and productions. More information about Communication Week is covered below in item 3. Student Media The School also supports two campus media channels. HPURadio.com is a student-run streaming radio site that allows students to produce weekly music and sports programming. HPUTV.com streams video productions produced by communication classes and the student-run television organization, the High Point Broadcast Society. Programs include HPU News, Panther Sports, and submissions to the semi-annual 48-Hour Film Festivals. The University also supports SportsLink—a student group that broadcasts High Point’s home sporting events—and the campus newspaper Campus Chronicle. Other activities The NQSC sponsors tours for Cub Scout and Boy Scout troops and school groups. The School’s chapter of the Society of Professional Journalists serves as judges for high school essay contests. ACEJMC Standard 8 8-10 The NQSC sponsors a holiday gift drive each year to benefit needy families in the High Point area. The gift drive has partnered with Family Services of the Piedmont and Family Services of Davidson County. 2. List examples of professional and public service activities undertaken by members of the faculty in the past six years (before the self-study year). Please do not refer team members to faculty vitae for this information. Do not include service to the unit or institution; this information should be presented in Standard 1. NQSC faculty serve many local and national community and professional organizations. Many are active members of AEJMC, serving at conferences as panelists, moderators, and presenters, as well as in division governance. Other professional communication association memberships, most with some type of active involvement, include, but are not limited to, the Broadcast Education Association, the National Communication Association, Eastern States Communication Association, Western States Communication Association, Association for Business Communication, Korean American Communication Association, International Communication Association, Association of Schools of Education and Mass Communication, and Religious Communication Association. NQSC faculty also belong to and actively participate in additional professional associations based on their field of expertise. This includes, but is not limited to, the Society for Cinema and Media Studies, University Film and Video Association, International Association for the Fantastic in the Arts, National Sportswriters and Sportscasters Association, Society of Professional Journalists, National Popular Culture Association, National Women’s Studies Association, American Culture Association, Modern Language Association, American Public Health Association, International Digital Media and Arts Association, Society for Personality and Social Psychology, Public Relations Society of America, International Festivals & Events Association, North Carolina Association of Festivals & Events, ACEJMC Standard 8 8-11 Northeast Popular Culture Association, Wisconsin
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