DOCSLIB.ORG

Social Entrepreneurship – Powered by the Crowd

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Social Entrepreneurship – Powered by the Crowd Social Entrepreneurship – Powered by the Crowd Crowdfunding, social entrepreneurship, and philanthropy; a case study of InnoVentum Copenhagen Business School 2016 MSc. In International Business & Politics Supervisor: Sigvald Harryson Master’s thesis Author: Lennie Marie Olsen Hand-in date June 1st 2016 STU count: 181,743 Abstract Crowdfunding is a way of funding projects, start-ups, individuals or non-profits by receiving many small investments from a crowd of backers after having made an open call for help on the Internet (Belleflamme et al 2010). It is a rapidly growing industry and has been used to fund everything from popular TV-show reboots, SmartWatches, medical bills, and relief aid efforts for disaster-stricken areas. Crowdfunding as well as its academic field are very young, albeit somewhat plentiful. One branch of the academic research has focused on how certain factors can affect or predict the outcome of a campaign, be it campaign duration or use of social media. However, most of this research has investigated only one or two factors, not allowing for context nor for the possibility that a multitude of factors could affect the outcome concurrently. Furthermore, most of this research has been focused on crowdfunding for start-ups. Not a lot of research has been done on either crowdfunding with a philanthropic purpose or on campaigns launched by social enterprises, and research combining the two is non-existent. This thesis combines these shortcomings in the existing literature by examining social enterprises engaged in crowdfunding with both a philanthropic and publicity purpose and analyses how to succeed in such a venture. A theoretical model of outcome-affecting factors for a social enterprise to consider when creating a philanthropic crowdfunding campaign has been created. It consists of three dimensions answering the what, who, and where questions of a campaign: content, crowd, and platform. The goal is for the model to be used both as a guideline for creating new campaigns and as an analytical tool to determine why a campaign fails or succeeds. The model has been created through the use of a literature review as well as an analysis of the crowdfunding industry. It was then tested by applying it to the case of InnoVentum, a Swedish social enterprise in renewable energy. The model has been tested in two ways. The first test was of its use as an analytical tool by using it to determine why a previous campaign launched by the company (the Power to the Philippines campaign on Indiegogo, 2014) failed. The second test was of the model’s applicability to a real-world context by using it as a guide for the creation of a future campaign, the aim of which is to gather funds for the transportation and installation of an InnoVentum Giraffe (a hybrid solar and wind power model) to a community for differently-abled children in India called Kiran Village. Page 2 of 114 The thesis concludes that the use of the model as both an analytical tool as well as a guideline works quite well, although the choices made throughout the campaign creation are highly context dependent. The model might even be applicable in other contexts, although a few alterations to the model would be required. Page 3 of 114 Table of Contents 1. Introduction ................................................................................................................................................... 6 2. Methodology ................................................................................................................................................. 9 2.1 Epistemology ........................................................................................................................................... 9 2.2 Research approach ................................................................................................................................ 10 2.3 Research design ..................................................................................................................................... 12 2.4 Data ....................................................................................................................................................... 13 3. Theory .......................................................................................................................................................... 16 3.1 Social entrepreneurship ........................................................................................................................ 16 3.2 Crowdfunding ........................................................................................................................................ 20 4. Model of outcome-influencing factors ........................................................................................................ 27 4.1 Content .................................................................................................................................................. 28 4.2 Crowd .................................................................................................................................................... 37 4.3 Platform ................................................................................................................................................. 41 4.4 Sequence of dimensions ........................................................................................................................ 46 5. Crowdfunding platforms.............................................................................................................................. 49 5.1 Kickstarter .............................................................................................................................................. 50 5.2 Indiegogo ............................................................................................................................................... 50 5.3 Generosity ............................................................................................................................................. 51 5.4 GoFundMe ............................................................................................................................................. 51 5.5 StartSomeGood ..................................................................................................................................... 52 5.6 Chuffed .................................................................................................................................................. 52 6. Case presentation - InnoVentum................................................................................................................. 54 6.3 InnoVentum as a social enterprise ........................................................................................................ 55 6.4 Power to the Philippines ....................................................................................................................... 56 7. The donation of the Eurovision Giraffe ....................................................................................................... 64 7.1 The Mandiavato project ........................................................................................................................ 64 7.2 Kiran Village ........................................................................................................................................... 66 7.3 The Kiran Village crowdfunding campaign ............................................................................................ 66 8. Discussion and conclusion ........................................................................................................................... 78 8.1 Analytical tool ........................................................................................................................................ 78 Page 4 of 114 8.2 Guideline ................................................................................................................................................ 79 8.3 Applicability to other contexts .............................................................................................................. 80 8.4 Choice of factors .................................................................................................................................... 81 8.5 Suggestions for future research ............................................................................................................ 81 9. Bibliography ................................................................................................................................................. 82 9.1 Books and peer-reviewed articles ......................................................................................................... 82 9.2 Non-academic articles and websites ..................................................................................................... 85 Appendix 1 – Kiran Village Campaign Proposal ........................................................................................... 88 Appendix 2 – Transcript of interview with Ala Kazlova ............................................................................... 91 Page 5 of 114 1. Introduction “Nothing attracts a crowd like a crowd” (Capital C 2014). This is the cornerstone of the crowdfunding revolution. Financing start-ups and projects by asking a crowd of people for small donations rather than asking traditional financial
Load more

Recommended publications
  • East Africa Crowdfunding Landscape Study
    REPORT | OCTOBER 2016 East Africa Crowdfunding Landscape Study REDUCING POVERTY THROUGH FINANCIAL SECTOR DEVELOPMENT Seven Things We Learned 1 2 3 4 East African East Africa’s Crowdfunding There’s appetite to crowdfunding platforms report risks and the do business and to markets are on promising regulatory learn more from the move. progress. environment. across East Africa. Crowdfunding platforms Since 2012 M-Changa In Kenya, for example, Over 65 participants at- (donation, rewards, debt has raised $900,000 Section 12A of the Capi- tended the Indaba & and equity) raised $37.2 through 46,000 tal Markets Act provides a Marketplace from all cor- million in 2015 in Kenya, donations to 6,129 safe space for innovations ners of the East African Rwanda, Tanzania and fundraisers. Pesa Zetu to grow before being sub- market. Uganda. By the end of Q1 and LelaFund are also ject to the full regulatory 2016, this figure reached opening access to their regime. $17.8 million – a 170% deals on the platform. year-on-year increase. 5 6 7 East Africa’s MSMEs ex- There are both commercial Global crowdfunding press a demand for alterna- and development oppor- markets are growing tive finance, but they’re not tunities for crowdfunding fast but also evolving. always investment-ready or platforms in East Africa. Finance raised by crowdfunding able to locate financiers. Crowdfunding platforms have the platforms worldwide increased from 45% of Kenyan start-ups sampled re- potential to mobilise and allocate $2.7 billion in 2012 to an estimated quire between $10,000 and $50,000 capital more cheaply and quickly $34 billion in 2015.
    [Show full text]
  • Charitable Crowdfunding: Who Gives, to What, and Why?
    APRIL 2021 Charitable Crowdfunding: Who Gives, to What, and Why? RESEARCHED AND WRITTEN BY Indiana University Lilly Family School of Philanthropy RESEARCHED AND WRITTEN BY — Indiana University Lilly Family School of Philanthropy The Indiana University Lilly Family School of Philanthropy is dedicated to improving philanthropy to improve the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its academic, research and international programs, and through The Fund Raising School, Lake Institute on Faith & Giving, Mays Family Institute on Diverse Philanthropy, and Women’s Philanthropy Institute. Learn more at www.philanthropy.iupui.edu INDIANA UNIVERSITY LILLY FAMILY SCHOOL OF PHILANTHROPY PROJECT TEAM — Una O. Osili, PhD Associate Dean for Research and International Programs Jonathan Bergdoll, MA Applied Statistician Andrea Pactor, MA Project Consultant Jacqueline Ackerman, MPA Associate Director of Research, Women’s Philanthropy Institute Peter Houston, MBA Visiting Research Associate With special thanks to Dr. Wendy Chen, Dr. Debra Mesch, and Dr. Pamala Wiepking for reviewing the survey questionnaire. The survey was fielded by AmeriSpeak at NORC. The report was designed by Luke Galambos at Galambos + Associates. This research was completed with funding from Facebook. The findings and conclusions contained within are those of the authors and do not necessarily reflect official positions or policies of Facebook. INDIANA UNIVERSITY LILLY FAMILY SCHOOL OF PHILANTHROPY — 301 University Boulevard, Suite 3000, Indianapolis, IN 46202 317.278.8902 / [email protected] / @IUPhilanthropy / www.philanthropy.iupui.edu Contents Introduction ................................................... 02 Key Findings ................................................. 02 Background ................................................... 05 What is Crowdfunding? ......................................
    [Show full text]
  • And Supporter-Based Campaign Networks on Crowdfunding Campaign Success
    University of Texas Rio Grande Valley ScholarWorks @ UTRGV Information Systems Faculty Publications and Robert C. Vackar College of Business & Presentations Entrepreneurship 1-2017 Effects of Donor- and Supporter-Based Campaign Networks on Crowdfunding Campaign Success Bin Wang The University of Texas Rio Grande Valley Babajide Osatuyi The University of Texas Rio Grande Valley Wanrong Hou The University of Texas Rio Grande Valley Follow this and additional works at: https://scholarworks.utrgv.edu/is_fac Part of the Business Commons Recommended Citation Wang, Bin, et al. “Effects of Donor- and Supporter-Based Campaign Networks on Crowdfunding Campaign Success.” Proceedings of the 50th Hawaii International Conference on System Sciences | 2017, 2017, doi:10.24251/HICSS.2017.674. This Conference Proceeding is brought to you for free and open access by the Robert C. Vackar College of Business & Entrepreneurship at ScholarWorks @ UTRGV. It has been accepted for inclusion in Information Systems Faculty Publications and Presentations by an authorized administrator of ScholarWorks @ UTRGV. For more information, please contact [email protected], [email protected]. Proceedings of the 50th Hawaii International Conference on System Sciences | 2017 Effects of Donor- and Supporter-Based Campaign Networks on Crowdfunding Campaign Success Bin Wang Babajide Osatuyi Wanrong Hou University of Texas University of Texas University of Texas Rio Grande Valley Rio Grande Valley Rio Grande Valley [email protected] [email protected] [email protected] Abstract studies, several have revealed the importance of social capital accrued internally on the crowdfunding Driven by the increasing popularity of crowdfunding, platform and externally through the borrower’s and academic researchers have examined the impacts of lender’s friend networks on lending behavior and internal social capital accumulated on crowdfunding campaign success [e.g., 6, 7-9].
    [Show full text]
  • Crowdfunding+Best+Practices+-+
    Disclaimer and Book Information All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Email: [email protected] CONTENTS 5 Crowdfunding: The 59 What’s a Great Picture? Big Picture 63 What About Perks 10 Pre-Game Plan and Gifts What to do before the 67 Launch Day campaign begins? What to do the first 24 14 Messaging is Key to hours? the Campaign 73 Running the Campaign Cultivate a Community Media Telling Your Story Updates and 22 Team: Recruit Your Engagement Team and Lock in Timeline Beginning Donations Offline Fundraising Share Connections Efforts to Create Your Advice and Feedback Peripheral Team 84 The Final Push to the 31 Write an Awesome Campaign Goal Crowdfunding Email 89 Appendix 37 Phone Calls are Important 92 Acknowledgements 40 Goal Setting for Fundraising 95 About the author 44 How to Make a Great Crowdfunding Video Crowdfunding: The Big Picture Crowdfunding Best Practices 5 CROWDFUNDING: THE BIG PICTURE What is crowdfunding? As the larger dollar donations, usually name suggests, crowdfunding from a few philanthropic involves asking a crowd of individuals or investors. people to donate money to an Crowdfunding individual project or campaign. allows for small Crowdfunding is another type of donations fundraising, but this fundraising is from many done online. individuals anywhere Crowdfunding works because a around the large number of people donate world.
    [Show full text]
  • Financial Technology Sector Summary
    Financial Technology Sector Summary September 30, 2015 Financial Technology Sector Summary Financial Technology Sector Summary Table of Contents I. GCA Savvian Overview II. Market Summary III. Payments / Banking IV. Securities / Capital Markets / Data & Analytics V. Healthcare / Insurance 2 Financial Technology Sector Summary I. GCA Savvian Overview 3 Financial Technology Sector Summary GCA Savvian Overview An independent investment bank focused on the growth sectors of the global economy 7+ A R E A S O F TECHNOLOGY EXPERTISE . Provider of mergers and acquisitions, private capital agency and capital markets Financial Technology Business & Tech Enabled Services advisory services, and private funds services Media & Digital Media Industrial Technology . Headquarters in San Francisco and offices in Telecommunications Healthcare New York, London, Tokyo, Osaka, Singapore, Mumbai, and Shanghai . Majority of U.S. senior bankers previously with Goldman Sachs, Morgan Stanley, Robertson Stephens, and JPMorgan 100+ CROSS - BORDER TRANSACTIONS . Senior level attention and focus, extensive transaction experience and deep domain insight 20+ REPRESENTATIVE COUNTRIES . Focused on providing strategic advice for our clients’ long-term success 580+ CLOSED TRANSACTIONS . 225+ professionals $145BN+ OF TRANSACTION VALUE 4 Financial Technology Sector Summary GCA Savvian Overview Financial Technology Landscape . GCA Savvian divides Financial Technology Financial Technology into three broad categories − Payments & Banking − Securities & Capital Markets Payments & Banking Securities & Capital Markets Healthcare & Insurance − Healthcare & Analytics Insurance Crowd Funding BPO / IT Services ATMs Bill Payment Digital Media Brokerage Collections e-Brokerage Claims Processing Core Processing Exchanges Collections Financial Outsourcing Hedge Fund Administration CRM Information Processing Index Businesses Document Management Issuer Processing Mutual Fund Processing eCommerce Marketing / Offers Merchant Acquiring Personal Financial Mgmt.
    [Show full text]
  • Signaling in Equity Crowdfunding
    Signaling in Equity Crowdfunding Gerrit K.C. Ahlers,* Douglas Cumming,† Christina Günther,‡ Denis Schweizer§ ABSTRACT This paper presents an empirical examination of which start-up signals will small investors to commit financial resources in an equity crowdfunding context. We examine the impact of firms’ financial roadmaps (e.g., preplanned exit strategies such as IPOs or acquisitions), external certification (awards, government grants and patents), internal governance (such as board structure), and risk factors (such as amount of equity offered and the presence of disclaimers) on fundraising success. Our data highlight the importance of financial roadmaps and risk factors, as well as internal governance, for successful equity crowdfunding. External certification, by contrast, has little or no impact on success. We also discuss the implications for successful policy design. JEL Classification: G21, G24, L26 Keywords: Entrepreneurial Finance, (Equity) Crowdfunding, Micro Lending, Internet, Signaling * A.T. Kearney GmbH, Charlottenstraße 57, 10117 Berlin, Germany, e-mail: [email protected]. † Professor and Ontario Research Chair, York University - Schulich School of Business, 4700 Keele Street, Toronto, Ontario M3J 1P3, Canada, Web: http://ssrn.com/author=75390, Phone: +1-416-736-2100 ext 77942, Fax: +1-416-736-5687, e-mail: [email protected]. ‡ Max Planck Institute of Economics, Kahlaische Str. 10, 07745 Jena, Germany & WHU – Otto Beisheim School of Management, Assistant Professor of Industrial and Innovation Economics, Burgplatz 2, 56179 Vallendar, Germany, Phone: +49 3641 686 825, Fax: +49 3641 686 868, e-mail: [email protected]. § WHU – Otto Beisheim School of Management, Assistant Professor of Alternative Investments, Burgplatz 2, 56179 Vallendar, Germany, Phone: +49 261 - 6509 724, Fax: +49 261 - 6509 729, e-mail: [email protected].
    [Show full text]
  • Field Guide to Software for Nonprofit Immigration Advocates, Organizers, and Service Providers
    THE FIELD GUIDE TO SOFTWARE FOR NONPROFIT IMMIGRATION ADVOCATES, ORGANIZERS, AND SERVICE PROVIDERS By the Immigration Advocates Network and Idealware THE FIELD GUIDE TO SOFTWARE FOR NONPROFIT IMMIGRATION ADVOCATES, ORGANIZERS, AND SERVICE PROVIDERS By the Immigration Advocates Network and Idealware THE FIELD GUIDE TO SOFTWARE FOREWORD Welcome, The Field Guide to Software is a joint effort between the Immigration Advocates Network and Idealware. Through straightforward overviews, it helps pinpoint the types of software that might be useful for the needs of nonprofit immigration advocates, organizers, and service providers and provides user- friendly summaries to demystify the possible options. It covers tried-and-true and emerging tools and technolgies, and best practices and specific aspects of nonprofit software. There’s also a section to guide you through the sometimes daunting process of choosing and implementing software. We know you have your hands full and don’t always have time to keep up with the latest information about the software that can help your organization. That’s where this guide can help. Thank you for all you do to make the world a better place. We hope this Field Guide will help you do it all just a little more easily. Matthew Burnett Karen Graham Director, Executive Director, Immigration Advocates Network Idealware iii THE FIELD GUIDE TO SOFTWARE TABLE OF CONTENTS TABLE 1. Introduction 7 • Understanding What You Need 8 • Every Organization Needs 10 2. Case Studies: Putting Tools to Use 13 • Using Technology to Expand Legal Services: Ayuda Delaware 14 • A Holistic Approach to Serving Immigrants: Benevolent Charities of Oklahoma 17 • Giving Voice to Immigrants: Idaho Coalition for Immigrants and Refugees 20 3.
    [Show full text]
  • Giving USA 2018 the Annual Report on Philanthropy for the Year 2017
    Giving USA 2018 The Annual Report on Philanthropy for the Year 2017 Researched and written by Giving USA Foundation™ thanks our Platinum Supporters and Giving Institute Members, CCS Fundraising and DonorPerfect, for their generous contributions to this year’s report. Giving USA Contributors Virginia Symphony Orchestra, Photo Provided by The Curtis Group Photo Provided Virginia Symphony Orchestra, We are grateful for the generous gifts to Giving USA Foundation for Giving USA and wish to recognize the substantial support from the following contributors. Platinum ($25,000+) Patron ($10,000-$24,999) * * Contribution includes an amount for in-kind services (continued on next page) Giving USA Contributors Benefactor ($5,000 – $9,999) * Committed to nonprofit fundraising success. Partner ($2,500 – $4,999) eeazleyazley B ooundationundation F nnc.c. I since 1948 * Contribution includes an amount for in-kind services Giving USA Contributors Builder ($1,000 – $2,499) Arthur Alley Associated Joyaux Associates Association for Healthcare KCI-Ketchum Canada, Inc. Philanthropy The Lapin Group, LLC Benevon Christopher Looney Maree G. Bullock in recognition Margaret and Tom Mesaros of Jimmie R. Alford QGiv Carlson Fund Raising, LLC TrueSense Marketing Carlton & Company The Yunker Group, Inc. DonorSearch Heaton Smith Group Friend ($100 – $999) Arnoult & Associates, Inc. Sandy Macnab, FAHP, CFRE Brenda Asare Wendy McGrady Josh Birkholz The Monument Group ClearView CRM M. Anne Murphy Evans Consulting Group LLC NeonCRM Falk Consulting LLC Jamie Phillippe Giving Tech Labs Prasad Consulting & Research Global Advancement, LLC Karen Rotko-Wynn Green Oak Consulting Group Sentergroup, Inc. Wendy Hatch David & Patricia Shufflebarger The Hodge Group Aggie Sweeney, CFRE Angela Hodson Bill Tedesco Mary Kaufman-Cranney Sharon Tiknis Diane Knoepke Virgil Scott Consulting, Inc.
    [Show full text]
  • The Role of Venture Capital in the Emerging Entrepreneurial Finance Ecosystem: Future Threats and Opportunities
    Venture Capital An International Journal of Entrepreneurial Finance ISSN: 1369-1066 (Print) 1464-5343 (Online) Journal homepage: https://www.tandfonline.com/loi/tvec20 The role of venture capital in the emerging entrepreneurial finance ecosystem: future threats and opportunities Stefano Bonini & Vincenzo Capizzi To cite this article: Stefano Bonini & Vincenzo Capizzi (2019) The role of venture capital in the emerging entrepreneurial finance ecosystem: future threats and opportunities, Venture Capital, 21:2-3, 137-175, DOI: 10.1080/13691066.2019.1608697 To link to this article: https://doi.org/10.1080/13691066.2019.1608697 Published online: 29 May 2019. Submit your article to this journal View Crossmark data Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=tvec20 VENTURE CAPITAL 2019, VOL. 21, NOS. 2–3, 137–175 https://doi.org/10.1080/13691066.2019.1608697 The role of venture capital in the emerging entrepreneurial finance ecosystem: future threats and opportunities Stefano Bonini a and Vincenzo Capizzi b,c aSchool of Business, Stevens Institute of Technology, Hoboken, NJ, USA; bDepartment of Economics and Business Studies, Università del Piemonte Orientale, Novara, Italy; cSDA Bocconi School of Management, Milano, Italy ABSTRACT ARTICLE HISTORY The last decade has seen the emergence of alternative sources of Received 10 November 2018 early-stage finance, which are radically changing and reshaping the Accepted 3 April 2019 start-up eco-system. These include incubators, accelerators, science KEYWORDS ffi and technology parks, university-a liated seed funds, corporate Venture capital; business seed funds, business angels – including “super-angels”,angel angels; equity groups, business angel networks and angel investment funds – crowdfunding; startup and both equity- and debt-based crowdfunding platforms.
    [Show full text]
  • 25 Years of Venice Knowledge Online
    25 Years of Venice Knowledge Online An Interactive Qualifying Project Submitted to the faculty of WORCESTER POLYTECHNIC INSTITUTE In partial fulfillment of the requirements for the Degree of Bachelor of Science By KRISTEN BRANN, GREGORY GIOLA, DYLAN KIRBY, WILL RICHTMYER http://sites.google.com/site/ve1325th The opinions expressed in the report do not necessarily represent those of the sponsors AUTHORSHIP Statement from the team: All team members shared equally in the creation of this report. Venice 25th Anniversary 1 ABSTRACT This project prepared for the Venice Project Center's 25th anniversary by publicizing data collected by WPI project teams. We facilitated the creation of the Venice Project Center data repository, which were published to the 25th anniversary website and Venipedia, the center’s wiki. We produced a dashboard to show Venice statistics in real-time. We created a VPC mobile smartphone application. Lastly, our team prepared a campaign to fund PreserVenice, originated from past VPC projects for the restoration of public art. Venice 25th Anniversary 2 EXECUTIVE SUMMARY Venice 25th Anniversary 3 TABLE OF CONTENTS Authorship .................................................................................................................................................... 1 Abstract ......................................................................................................................................................... 2 Executive Summary ......................................................................................................................................
    [Show full text]
  • THE PEER-TO-PEER FUNDRAISING TECHNOLOGY LANDSCAPE an Overview of Leading Peer-To-Peer Fundraising Software Platforms and Their Functionality 2018 EDITION
    INCLUDES THE GUEST ARTICLE “Fundraging with Friends” BY AMY SAMPLE WARD CEO, NTEN THE PEER-TO-PEER FUNDRAISING TECHNOLOGY LANDSCAPE An Overview of Leading Peer-to-Peer Fundraising Software Platforms and Their Functionality 2018 EDITION © 2018 Cathexis Partners Version 1.1 ABOUT THIS GUIDE This guide was created for nonprofits as an introduction to some of the leading software platforms available today for peer-to-peer online fundraising. It provides an overview of 39 products and their functionality in six areas: • Design capabilities • Engagement capabilities • User interface • Administrative interface • Integration capabilities • Pricing Important Notes This guide covers many of the leading platforms available for peer-to-peer fundraising as of the guide’s writing. The world of peer-to-peer fundraising technology is continually changing; vendors are continually updating and enhancing their platforms and introducing new features. This guide offers an introduction to each platform, and does not attempt to include every detail about every feature included in each platform. Cathexis Partners strongly recommends that organizations review their specific requirements to support their campaign(s), mission, and audience; request software demos; and closely review any contracts with software platform vendors before making a software purchase. Cathexis Partners has not received compensation for including any product or information in this guide. Please note: The example campaigns provided in this guide may be seasonal, and links may not work in the future. © 2018 Cathexis Partners The Peer-to-Peer Fundraising Technology Landscape 2 SOFTWARE PLATFORMS INCLUDED • Arreva • GivingGrid • CauseVox • Giving Spirit • Charidy • GlobalGiving • CharityEngine by BIS Global • iRaiser • CharityWeb • Kindful • Classy • Mightycause (previously Razoo) • Click & Pledge • NeonCRM by Z2 Systems, Inc.
    [Show full text]
  • Of an Effective Peer-To-Peer Campaign Classy.Org 1 TABLE of CONTENTS
    PLAN THE RECRUIT OF AN EFFECTIVE ENGAGE PEER-TO-PEER CAMPAIGN FINISH RESOURCE GUIDES The 4 Phases of an Effective Peer-to-Peer Campaign classy.org 1 TABLE OF CONTENTS CHAPTER 1 CHAPTER 2 The 4 Phases of an Effective Peer- Peer-to-Peer Fundraising Basics to-Peer Campaign PAGE 3 PAGE 7 What is Peer-to-Peer Fundraising? Taking a Balanced Approach to PAGE 4 Peer-to-Peer Fundraising PAGE 8 Why does Peer-to-Peer Work so The Planning Phase PAGE 12 well? PAGE 5 The Recruiting Phase PAGE 19 By the Numbers PAGE 6 The Engagement Phase PAGE 25 The Finishing Phase PAGE 30 SUPPLEMENT New! Peer-to-Peer Campaign Readiness Assessment PAGE 34 The 4 Phases of an Effective Peer-to-Peer Campaign classy.org 2 Chapter 1 Peer-to-Peer Fundraising Basics The 4 Phases of an Effective Peer-to-Peer Campaign classy.org 3 What is Peer-to-Peer Fundraising? Peer-to-peer fundraising is a specific type of crowdfunding—“crowdfunding” being the term that’s commonly used to describe a collective effort to pool money together in support of a common goal. At Classy, we group crowdfunding efforts into two basic categories: single-tier crowdfunding and multi-tier crowdfunding. SINGLE-TIER Crowdfunding sites like Kickstarter and Indiegogo are “single-tier” because the user sets up a single campaign page and then reaches out to his or her contacts for contributions. DONOR DONOR DONOR MULTI-TIER Peer-to-peer fundraising is “multi-tier” because after the user sets up a campaign page, other supporters then create individual fundraising pages tied to the main campaign page and share those individual pages with friends and family to request donations (hence “peer-to-peer”).
    [Show full text]