Press Pack Winter 2010/2011
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Press pack Winter 2010/2011 Engadin St. Moritz Via San Gian 30, CH-7500 St. Moritz T +41 81 830 08 12, F +41 81 830 08 18 [email protected], www.engadin.stmoritz.ch 2/28 Inhalt 1 Engadin St. Moritz: the home of winter 4 2 Irresistible, 10 times over 5 3 Winter sports - Unlimited highs 8 3.1 The snow sport areas 8 3.2 Skiing heaven 8 3.3 Perfect pistes 9 3.4 Winter deals 9 3.5 Alpine Party 10 3.6 Cross-country ski trails 10 3.7 Winter action 10 3.8 Sporting events 11 4 The mountains - High-class adventure 12 4.1 Railway magic 12 4.2 Winter walking 12 4.3 «Mountain dining» 13 4.4 Hourse-drawn sleigh rides 14 4.5 Sensual spa 15 4.6 Family holidays 15 5 Scintillating St. Moritz - Glamorous Alpine destination 16 5.1 Top events 16 5.2 Top-class cuisine 17 5.3 Shopping 17 5.4 Art 18 5.5 History 18 6 Wintery wonderland - Unspoilt nature 19 6.1 Natural phenomena 19 6.2 Winter walking 20 6.3 Swiss National Park 20 7 Culture & history - Living tradition 21 7.1 Beautiful living 21 7.2 Source of inspiration 21 7.3 Lifestyle 22 7.4 Costoms 22 7.5 Gastronomic delights 23 Engadin St. Moritz Via San Gian 30, CH-7500 St. Moritz T +41 81 830 08 12, F +41 81 830 08 18 [email protected], www.engadin.stmoritz.ch 3/28 8 Facts and figures - winter 2010/11 24 9 Top events - winter 2010/2011 25 10 Engadin St. Moritz Tourism Organisation 26 11 Brand strategy - The brands of Engadin and Engadin St. Moritz 27 12 Your contact for media enquiries 28 Engadin St. Moritz Via San Gian 30, CH-7500 St. Moritz T +41 81 830 08 12, F +41 81 830 08 18 [email protected], www.engadin.stmoritz.ch 4/28 1 Engadin St. Moritz: the home of winter What mountains. What space. What light! The largest winter sports region in Switzerland enchants visitors with its breathtakingly beautiful landscape, its legendary glamour, and its harmonious balance of nature and tradition. High-alpine, yet facing the sunny south: the Engadin St. Moritz region could easily have been sculpted by an artist. Snow-blanketed mountains soar to heights of 4,000 metres (13,000ft) and more, creating a spectacular backdrop to the valley – which is nonetheless strikingly wide, and as a result flooded with sunlight as well as fresh alpine air. With its four main peaks and 350 kilometres (217 miles) of slopes, 200 kilometres (124 miles) of cross-country ski trails and 150 kilometres (93 miles) of winter walking paths, Engadin St. Moritz is one of the most varied winter sports regions in Switzerland – as well as one of the most beautiful. Not least because of its 13 resorts, which could not be more diverse. While scintillating St. Moritz is celebrated for its cosmopolitan glamour, the neighbouring communities embody a traditional rural charm, with their unspoilt village hearts, lovingly restored houses, and cosy restaurants and bars. But the main attraction in Engadin St. Moritz is and always will be nature. Here, it has ample space to reveal itself in all its glory, rewarding visitors with boundless possibilities to enjoy it to the full. It is no accident that winter sports were invented here. Engadin St. Moritz Via San Gian 30, CH-7500 St. Moritz T +41 81 830 08 12, F +41 81 830 08 18 [email protected], www.engadin.stmoritz.ch 5/28 2 Irresistible, 10 times over Four large and six small snow sports areas make Engadin St. Moritz a winter wonderland full of variety. But it has much more to offer as well. 1. Best views for romantics: sunset up on Muottas Muragl For many, there are no finer views of the Upper Engadin valley than those from Muottas Muragl, long a source of inspiration for poets, writers and artists – and of delight for guests. The most seductive way to enjoy them is to begin with a relaxed ride on the oldest mountain railway in Graubünden, climbing from an altitude of 1,738 metres to 2,456 metres (5,702-8,058ft) above sea level – timed to take in one of the spectacular sunsets at the summit, followed by “mountain dining” at the recently renovated and expanded panoramic restaurant, home to mouth-watering gourmet cuisine. Incidentally, the Muottas Muragl mountain hotel is also the first hotel in the Alps to be self-sufficient in energy – thanks to a photovoltaic electricity-generating facility (installed along the funicular track), energy-efficient construction, a solar energy plant, and heating from a heat pump. + www.muottas-muragl.ch 2. A sparkling sensation: the legendary “champagne climate” of the Upper Engadin As the temperature begins to fall, winter reveals its greatest charms: as soon as it is cold enough, the air in the Engadin begins to sparkle as if were made up of millions of tiny snow crystals. Locals have a name for this enchanting phenomenon: champagne climate. Guests tend to assume that the expression is a reference to a favoured local drink, and one cannot blame them: the fine wine is just as scintillating as the climate. + www.stmoritz.ch/en/winter/village/portrait/champagne-climate.html 3. History at every turn: a pioneering tour through St. Moritz Nearly 150 years ago, Johannes Badrutt launched winter tourism in Switzerland with his legendary wager. Ever since, Engadin St. Moritz has been characterised by a spirit of innovation that guests encounter throughout the valley. A good place to begin a tour is in St. Moritz Bad, where the thermal springs have been used as a source of invigorating energy for 3,000 years; continue past the Olympic Stone, which commemorates the first Olympic Games held in Switzerland (1928), and the frozen lake, where the first horse races on snow were held in 1906. Take a deep breath before heading up to the Kulm Hotel, where Switzerland’s first electric light shone in 1878, and on to the Cresta Run, a natural ice skeleton toboggan run, which brave riders first hurtled down in 1884. Nearby, the first bob run winds a spectacular course towards Celerina, as it has since 1890. And so the stories continue, whichever way you go: here, you’ll find history at every turn. + www.stmoritz.ch/en/winter/village/portrait/history.html Engadin St. Moritz Via San Gian 30, CH-7500 St. Moritz T +41 81 830 08 12, F +41 81 830 08 18 [email protected], www.engadin.stmoritz.ch 6/28 4. Glüna Plaina: the moon is your guide “Glüna Plaina” is Romansh for full moon – which once a month turns the heavenly slopes on the Diavolezza into a fairy-tale playground for skiers and snowboarders. The feeling of gliding down the Diavolezza, accompanied only by the moonlight and the soft, mysterious shadows it casts on the snow, is unforgettable. With nature so still, you feel you do not want to disturb the silence, and find yourself whispering out of respect. Simply “fabulous”, say the people of the Engadin – which means, like a fable or fairy tale: an experience that should on no account be missed. + www.engadin.stmoritz.ch 5. In the media spotlight: a winter of world-class events The glamorous events held on frozen Lake St. Moritz are a long-standing feature of the winter calendar. Everyone who is anyone turns up – along with noble thoroughbred horses from all over Europe. The sight of them thundering along the white racecourse with their jockeys is guaranteed to give you goosebumps. In fact the whole season is a whirl of dazzling events. The world’s press arrives at the latest for the St. Moritz Polo World Cup on Snow, while the popular Gourmet Festival attracts food lovers from far and wide. Kicking off the season in December, however, are the women competing in the Audi FIS Alpine Ski World Cup in St. Moritz – showing what sport is all about at the highest level. And there should be plenty more of that in seven years’ time, for St. Moritz is bidding to host the Alpine World Ski Championships of 2017. + www.engadin.stmoritz.ch 6. Where gastronomic worlds meet: welcome to foodie heaven Where every tenth restaurant carries a gourmet certificate (and many more could join them), foodies are in seventh heaven. Engadin St. Moritz’s reputation as a gastronomic hotspot is highlighted at the famous Gourmet Festival, but the culinary arts are celebrated here year-round at every level. While Daniel Bumann’s Chesa Pirani has put the tiny village of La Punt firmly on the gourmet map of Switzerland thanks to its 18 GaultMillau points and two Michelin stars, the enterprising Max Schneider has provided proof with his bohemian Baracca in St. Moritz that simplicity can acquire cult status: here, everyone sits together at long tables, and different worlds come together to create a unique gastronomic adventure. + www.chesapirani.ch; www.engadin.stmoritz.ch 7. The “little red train”: a winter journey on the Bernina Express Without doubt one of the most beautiful of all train rides, the Rhaetian Railway’s Albula and Bernina line links northern and southern Europe in such spectacular fashion that it was placed under the protection of UNESCO in summer 2008. Ever since, the Rhaetian Railway’s “little red trains”, as they are affectionately known, have passed through the heart of a World Heritage Site on their way between Thusis and Tirano.