Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting
FOOD, ACCOMMODATION, TOURIST ATTRACTION, TRANSPORTATION AND SHOPPING IMPACTING CHINESE TOURISTS’ SATISFACTION IN VISITING THAILAND FOOD, ACCOMMODATION, TOURIST ATTRACTION, TRANSPORTATION AND SHOPPING IMPACTING CHINESE TOURISTS’ SATISFACTION IN VISITING THAILAND Shan Zhao This Independent Study Manuscript Present to The Graduate School of Bangkok University in Partial Fulfillment of the Requirements for the Degree Master of Business Administration 2019 ©2019 Shan Zhao All Rights Reserved Zhao, S. M.B.A., January 2020, Graduate School, Bangkok University. Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand (57 pp.) Advisor: Nittana Tarnittanakorn, Ph.D. ABSTRACT This independent study was aimed at exploring food, accommodation, tourist attraction, transportation and shopping impacting Chinese tourists’ satisfaction in visiting Thailand. The survey questionnaire was applied for collecting the primary data. The sample size was 200 Chinese tourists who had experience in visiting Thailand and were willing to cooperate with the researcher in answering the questionnaire. The results were found that the majority of respondents were females with 19-30 years of age. They were company employees and earned an average monthly income less than 4,000 CNY. Most of them completed bachelor’s degree. Based on the findings, tourist attraction in terms of scenic spot and shopping impacted Chinese tourists' satisfaction in visiting Thailand while food, accommodation, tourist attraction in terms of entertainment and shopping had no impact. Keywords: Food, Accommodation, Tourist attraction, Transportation, Shopping, Tourists’ Satisfaction v ACKNOWLEDGEMENT This independent study cannot be complete without kind advice and great support from my advisor Dr. Nittana Tarnittanakorn. I do appreciate her patience, encouragement, and professional instructions during my independent study writing.
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