The Leading Trade Title for the Craft Industry
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CRAFT COTTON CO front cover_ADS 22/01/2019 15:10 Page 1 £3.50 ISSUE 137 JANUARY/FEBRUARY 2019 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry INFLUENCERS INTERVIEW PREVIEW Who has In bed with All you need inspired you? Peter Andre to know about P26 P24 CHSI Stitches P10 ICHF page_ADS 22/01/2019 14:12 Page 1 NEWS 3 Strong Christmas sales for Hobbycraft T Hobbycraft saw its like-for-like sales increase by 9.5 per cent in the six weeks leading up to Welcome Christmas. Strong growth was seen T Mark Hayhurst T @craftbiz across both channels with T [email protected] like-for-like store sales up 7.1 per cent and online growth up 28 per T Happy New Year and I hope you all had a great Christmas! cent. It may seem a bit late but it is our fi rst magazine of the year and From brush-lettered baubles my fi rst opportunity to say so! to custom-made Christmas Eve And, as always, it has been an extremely busy start to the boxes, wreaths and stockings, year. I hope everyone had a good time at Creativation, in Phoenix, this Christmas was all about Arizona, and also Creativeworld, in Frankfurt. adding a personal touch to make And following hot on the heels of those two shows is CHSI a unique decoration or gift. Stitches. Throughout the Christmas period, The NEC at Birmingham is always a popular venue and we Hobbycraft hosted 12 weeks of for Christmas ideas and gingerbread house decorated preview the show in this issue. Christmas workshops and inspiration, with the most popular with the Kardashian-Jenner There will be hosts of stands, talks and innovation at the demonstrations across their 94 festive blog posts including “How names was proudly shown on event and not forgetting The Craft Business Awards 2019 stores, with expert colleagues to crochet a mini stocking Instagram by Kris Jenner; Kate presentation which will take place on the Monday at 5.30pm. providing help and advice for advent”, “14 Christmas Eve Box Hudson showed off her and her I hope you enjoy reading this issue. every craft. Ideas” and “15 Crafty Christmas husband’s personalised pyjamas; Projects ranged from fi llable hamper Ideas”. and Tamara Ecclestone made an baubles to personalised advent Moreover, the trend was also edible Christmas tree. calendars, with over 21,000 adults mirrored across social platforms Katherine Paterson, Customer and children attending the such as Instagram with the Director at Hobbycraft, said: “A ON THE RECORD workshops. The workshops hashtag #personalisedgifts being personalised present means so highlighted the positive power of used over 700,000 times by users much more and Christmas is “Get creative the crafting community; sales and eight of the nine featured top clearly the perfect time of year to fi gures showed an increase in posts (at time of review) were create something extra special this year, fi nd Christmas Eve Boxes of 119 per related to crafting. for loved ones. a project cent during the week they were Celebrities were amongst “Social media channels and demonstrated. those infl uenced by the growing infl uencers are helping to drive and give This trend was also replicated trend of personalisation this trend and our results this online, with Hobbycraft’s Blog and throughout the 2018 festive Christmas show that crafting a it a go!” Christmas ‘Look book’ seeing an period, all eager to share their thoughtful gift or decoration is a increase of ten per cent more intricately designed gifts and more enriching experience in KIRSTIE ALLSOPP customers’ year on year looking decorations. A homemade these challenging times. ” Exclusive world launch COPYRIGHT ISSUE FOR CRAFTER’S COMPANION of the screen sensation T Crafter’s Companion found themselves immediately be able to sign the card or use it embroiled in copyright hot water at the end as a gift for someone else - no other MYOS collection of 2018. assembly would be required) It was discovered that a number of Sheena • Items are crafted by hand (no mechanical T Create and Craft customers can Pack of four Blank Mesh Screens, Douglass stamps that Crafter’s Companion reproduction in any form is permitted) now create their own screens in 12x12 Cleaning Tray with Sponge carried may have infringed other artists’ • Items are not sold or gifted in “kit” format the comfort of their own homes. Brush Set and a Pack of 25 A4 copyright. that end users would then assemble January saw the introduction Acetate Sheets. The company launched an investigation into themselves of MYOS on Create and Craft TV, Crafters that are new to potential copyright infringement on a number of In a Facebook statement, Crafter’s offering customers a true screen printing can benefi t from stamp designs. Companion said: “Crafter’s Companion takes business in a box proposal giving the “Let’s Get Started” Collection Following this investigation nine stamps were potential Intellectual Property infringement very them the tools and power to which includes all of the above removed from sale: seriously. Over the 13 years of the business, we create, print and sell their own plus; 12x12 Screen Sensation Kit, • Sheena Douglass A Little Bit Sketchy stamp have defended our Patents, Trademarks and products and projects, affordably. Screen Sensation Fixing Tape, - Victorian Gentleman Design Registration many times around the This new revolutionary Screen Sensation Mega Ink – • Sheena Douglass A Little Bit Sketchy stamp world and therefore have great empathy with product enables customers to Black. - El Musico what Marco Fiorilli and the other copyright create their own screens for the Stephanie Weightman, • Sheena Douglas Perfect Partners stamp holders are going through. Screen Sensation Screen Printing Creative Director of Ideal - Eternal Love “Throughout this entire process, our main Kit in approximately 20 minutes Shopping Direct, said: “The • Sheena Douglas Perfect Partners stamp concerns have been with both the image-holders using any image. The MYOS280 MYOS 280 is the most exciting - Steampunk Woman and our customers, to ensure that we keep their puts bespoke design at your piece of equipment I have • Sheena Douglass A Little Bit Sketchy stamp best interests at heart and that, ultimately, there fi ngertips, allowing crafters to developed in over 25 years in the - Fabulous Flapper is a fair resolution for all concerned. We would add their own creative fl air into craft industry. The team at • Sheena Douglass A Little Bit Sketchy stamp like to thank everyone who has supported us in home décor projects, t-shirt Innovation Hub have pulled out all - Flora this unfortunate situation that we have printing, gifts, and stationery, as the stops to create a game • Sheena Douglass A Little Bit Sketchy stamp unwittingly found ourselves in.” well as customising furniture, changing opportunity in home - Until We Meet Again Sheena Douglass also took to facebook to fabrics, and paper. screen printing. Early customer • Sheena Douglass A Little Bit Sketchy stamp issue a statement. She said: “During my career I The Screen Sensation MYOS reactions have been - Highland Dinner have drawn many thousands of images. The Collection includes - MYOS Unit, phenomenal.” • Sheena Douglass A Little Bit Magical stamp images highlighted here represent a fraction of - The Quest those thousands drawn. Some of these images However, it was agreed with all image holders, are out of copyright and available to us all as apart from Steampunk Woman originally inspiration. If I have inadvertently chosen the designed by Marco Fiorilli, that any stamps wrong images as my inspiration I would like to previously sold and sold going forward will be extend my apology to those people concerned. usable under the Crafter’s Companion Fair Usage “There are occasions when under policy, regardless of whether they’re being considerable pressure to deliver on deadlines, removed from sale permanently or not. This short cuts have been taken and insuffi cient detail means that end consumers can make and sell/ has been added by me from the original gift items made using these stamps as long as inspiration. For that I am more than disappointed the following conditions are met: with myself. I admit that I have made a mistake, I • Items are sold or gifted as completely have let myself down, I have let you down and I fi nished, immediately usable or giftable have let the image owners down for not giving projects (i.e. the purchaser or recipient would credit to them for the inspiration(s) I have used.” www.craftbusiness.com 4 NEWS Stationery Awards expand to welcome retailer and Designer entries 10 What’s going on? T The prestigious annual Stationery Awards have Find out what’s happening at CHSI been expanded to include new Retailer Categories Stitches in our fi ve-page preview and a ‘Stationery Designer of the Year’ category for the fi rst time. In the Retailer Categories both specialist retailers and those who sell stationery as part of their offer are eligible for the fi ve honours, designed to recognise and benchmark good practice and innovation in the retail sector. Hazel Fieldwick, Stationery Show London event manager, said: “Now is the time to reward your team, claim your prize and get noticed. The fi ve new retailer categories are Best Customer Experience Initiative, Best POS/ Merchandised Display of 24 A nice bedfellow! Stationery, New Store of the Year, Best Specialist Find out what’s next for Peter Andre Stationery Retailer and Best Non-Specialist Retailer.” All entries should relate to the past year of trading, from January 2018 to January 2019, with an online entry form to be completed by February 15 at www.stationeryawards.co.uk Retailers can enter themselves or be nominated In addition, the by agents, account managers or suppliers and can Stationery Awards are enter as many categories as they wish.