CRAFT COTTON CO front cover_ADS 22/01/2019 15:10 Page 1

£3.50 ISSUE 137 JANUARY/FEBRUARY 2019 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry

INFLUENCERS INTERVIEW PREVIEW

Who has In bed with All you need inspired you? Peter Andre to know about P26 P24 CHSI Stitches P10 ICHF page_ADS 22/01/2019 14:12 Page 1 NEWS 3

Strong Christmas sales for Hobbycraft T Hobbycraft saw its like-for-like sales by 9.5 per cent in the six weeks leading up to Welcome Christmas. Strong growth was seen T Mark Hayhurst T @craftbiz across both channels with T [email protected] like-for-like store sales up 7.1 per cent and online growth up 28 per T Happy New Year and I hope you all had a great Christmas! cent. It may seem a bit late but it is our fi rst magazine of the year and From brush-lettered baubles my fi rst opportunity to say so! to custom-made Christmas Eve And, as always, it has been an extremely busy start to the boxes, wreaths and stockings, year. I hope everyone had a good time at Creativation, in Phoenix, this Christmas was all about Arizona, and also Creativeworld, in Frankfurt. adding a personal touch to make And following hot on the heels of those two shows is CHSI a unique decoration or gift. Stitches. Throughout the Christmas period, The NEC at Birmingham is always a popular venue and we Hobbycraft hosted 12 weeks of for Christmas ideas and gingerbread house decorated preview the show in this issue. Christmas workshops and inspiration, with the most popular with the Kardashian-Jenner There will be hosts of stands, talks and innovation at the demonstrations across their 94 festive blog posts including “How names was proudly shown on event and not forgetting The Craft Business Awards 2019 stores, with expert colleagues to a mini stocking Instagram by Kris Jenner; Kate presentation which will take place on the Monday at 5.30pm. providing help and advice for advent”, “14 Christmas Eve Box Hudson showed off her and her I hope you enjoy reading this issue. every craft. Ideas” and “15 Crafty Christmas husband’s personalised pyjamas; Projects ranged from fi llable hamper Ideas”. and Tamara Ecclestone made an baubles to personalised advent Moreover, the trend was also edible Christmas tree. calendars, with over 21,000 adults mirrored across social platforms Katherine Paterson, Customer and children attending the such as Instagram with the Director at Hobbycraft, said: “A ON THE RECORD workshops. The workshops hashtag #personalisedgifts being personalised present means so highlighted the positive power of used over 700,000 times by users much more and Christmas is “Get creative the crafting community; sales and eight of the nine featured top clearly the perfect time of year to fi gures showed an increase in posts (at time of review) were create something extra special this year, fi nd Christmas Eve Boxes of 119 per related to crafting. for loved ones. a project cent during the week they were Celebrities were amongst “Social media channels and demonstrated. those infl uenced by the growing infl uencers are helping to drive and give This trend was also replicated trend of personalisation this trend and our results this online, with Hobbycraft’s Blog and throughout the 2018 festive Christmas show that crafting a it a go!” Christmas ‘Look book’ seeing an period, all eager to share their thoughtful gift or decoration is a increase of ten per cent more intricately designed gifts and more enriching experience in KIRSTIE ALLSOPP customers’ year on year looking decorations. A homemade these challenging times. ”

Exclusive world launch COPYRIGHT ISSUE FOR CRAFTER’S COMPANION of the screen sensation T Crafter’s Companion found themselves immediately be able to sign the card or use it embroiled in copyright hot water at the end as a gift for someone else - no other MYOS collection of 2018. assembly would be required) It was discovered that a number of Sheena • Items are crafted by hand (no mechanical T Create and Craft customers can Pack of four Blank Mesh Screens, Douglass stamps that Crafter’s Companion reproduction in any form is permitted) now create their own screens in 12x12 Cleaning Tray with Sponge carried may have infringed other artists’ • Items are not sold or gifted in “kit” format the comfort of their own homes. Brush Set and a Pack of 25 A4 copyright. that end users would then assemble January saw the introduction Acetate Sheets. The company launched an investigation into themselves of MYOS on Create and Craft TV, Crafters that are new to potential copyright infringement on a number of In a Facebook statement, Crafter’s offering customers a true screen printing can benefi t from stamp designs. Companion said: “Crafter’s Companion takes business in a box proposal giving the “Let’s Get Started” Collection Following this investigation nine stamps were potential Intellectual Property infringement very them the tools and power to which includes all of the above removed from sale: seriously. Over the 13 years of the business, we create, print and sell their own plus; 12x12 Screen Sensation Kit, • Sheena Douglass A Little Bit Sketchy stamp have defended our Patents, Trademarks and products and projects, affordably. Screen Sensation Fixing Tape, - Victorian Gentleman Design Registration many times around the This new revolutionary Screen Sensation Mega Ink – • Sheena Douglass A Little Bit Sketchy stamp world and therefore have great empathy with product enables customers to Black. - El Musico what Marco Fiorilli and the other copyright create their own screens for the Stephanie Weightman, • Sheena Douglas Perfect Partners stamp holders are going through. Screen Sensation Screen Printing Creative Director of Ideal - Eternal Love “Throughout this entire process, our main Kit in approximately 20 minutes Shopping Direct, said: “The • Sheena Douglas Perfect Partners stamp concerns have been with both the image-holders using any image. The MYOS280 MYOS 280 is the most exciting - Steampunk Woman and our customers, to ensure that we keep their puts bespoke design at your piece of equipment I have • Sheena Douglass A Little Bit Sketchy stamp best interests at heart and that, ultimately, there fi ngertips, allowing crafters to developed in over 25 years in the - Fabulous Flapper is a fair resolution for all concerned. We would add their own creative fl air into craft industry. The team at • Sheena Douglass A Little Bit Sketchy stamp like to thank everyone who has supported us in home décor projects, t-shirt Innovation Hub have pulled out all - Flora this unfortunate situation that we have printing, gifts, and stationery, as the stops to create a game • Sheena Douglass A Little Bit Sketchy stamp unwittingly found ourselves in.” well as customising furniture, changing opportunity in home - Until We Meet Again Sheena Douglass also took to facebook to fabrics, and . screen printing. Early customer • Sheena Douglass A Little Bit Sketchy stamp issue a statement. She said: “During my career I The Screen Sensation MYOS reactions have been - Highland Dinner have drawn many thousands of images. The Collection includes - MYOS Unit, phenomenal.” • Sheena Douglass A Little Bit Magical stamp images highlighted here represent a fraction of - The Quest those thousands drawn. Some of these images However, it was agreed with all image holders, are out of copyright and available to us all as apart from Steampunk Woman originally inspiration. If I have inadvertently chosen the designed by Marco Fiorilli, that any stamps wrong images as my inspiration I would like to previously sold and sold going forward will be extend my apology to those people concerned. usable under the Crafter’s Companion Fair Usage “There are occasions when under policy, regardless of whether they’re being considerable pressure to deliver on deadlines, removed from sale permanently or not. This short cuts have been taken and insuffi cient detail means that end consumers can make and sell/ has been added by me from the original gift items made using these stamps as long as inspiration. For that I am more than disappointed the following conditions are met: with myself. I admit that I have made a mistake, I • Items are sold or gifted as completely have let myself down, I have let you down and I fi nished, immediately usable or giftable have let the image owners down for not giving projects (i.e. the purchaser or recipient would credit to them for the inspiration(s) I have used.”

www.craftbusiness.com 4 NEWS

Stationery Awards expand to welcome retailer and Designer entries

10 What’s going on? T The prestigious annual Stationery Awards have Find out what’s happening at CHSI been expanded to include new Retailer Categories Stitches in our fi ve-page preview and a ‘Stationery Designer of the Year’ category for the fi rst time. In the Retailer Categories both specialist retailers and those who sell stationery as part of their offer are eligible for the fi ve honours, designed to recognise and benchmark good practice and innovation in the retail sector. Hazel Fieldwick, Stationery Show London event manager, said: “Now is the time to reward your team, claim your prize and get noticed. The fi ve new retailer categories are Best Customer Experience Initiative, Best POS/ Merchandised Display of 24 A nice bedfellow! Stationery, New Store of the Year, Best Specialist Find out what’s next for Peter Andre Stationery Retailer and Best Non-Specialist Retailer.” All entries should relate to the past year of trading, from January 2018 to January 2019, with an online entry form to be completed by February 15 at www.stationeryawards.co.uk Retailers can enter themselves or be nominated In addition, the by agents, account managers or suppliers and can Stationery Awards are enter as many categories as they wish. now open for all Fieldwick added: “The entry forms are very stationery suppliers to straightforward, and we would encourage everyone enter, not just those to upload photos and POS images etc to support exhibiting at Stationery their entries. So, dig out those photos you took of Show London as things that worked well in your stationery previously. Suppliers 38 What’s your day like? department, window or shop last year and over have until March 29 24 hours with Lavinia Stamps’ Christmas and get your entry forms done.” to enter. Tracey Dutton The Awards have also introduced a new Relevant industry judges will assess the different ‘Stationery Designer of the Year’ category, sponsored categories, with the fi nalists in each category being by UK manufacturer GO Stationery. Entrants into this announced ahead of the show. category will be competing to work with the The winners will be then revealed at an Awards experienced production and sales team at GO Ceremony taking place on the fi rst evening of Stationery to see their ideas taken into production Stationery Show London, which runs over Tuesday and sold out to retailers throughout the UK. Entries and Wednesday, April 30-May 1, at the Business for this category need to be in for February 28. Design Centre in Islington. Wool and the Gang launch eco 41 Get ready to sign up! Find out all about Yarn Shop Day 2019 In this issue made from recycled plastic T Wool and the Gang has defi nition, and can also be launched its latest fi bre machine washed. innovation: New Wave. Launching with the STYLECRAFT CELEBRATES 30TH ANNIVERSARY The global plastic yarn is a collection of nine problem has been widely new kits and two free T For Stylecraft 2019 is a very important year, because the brand will reported and brought into patterns, inspired by be celebrating its 30th anniversary. consumer consciousness fi sherman’s tales. Founded in 1989, Stylecraft has been at the forefront of the UK the past few years, and Jade Harwood, Founder industry for three decades focusing on developing the that we have started to see some of Wool and the Gang, was knitters and crocheters love to work with, from fashion yarns such as industries respond. Finding shocked by the vast amount Cabaret and Eskimo, the fi rst to hit the UK, to classics new ways to turn what could of fast, disposable fashion such as Special and Life. be waste into beautiful yarns and the waste that this If a couple have been married for thirty years, they will celebrate has always been part of the produced during her time at their pearl anniversary, so Stylecraft have decided to brand its Wool and the Gang mission. Central St. Martin’s. celebrations as its Purl Anniversary to add a bit of fun to their activities. New Wave is their way of She is passionate about There will be special events and giveaways throughout the year doing their bit for the planet, sustainable design and including 30 giveaways each month for lucky Stylecraft fans, a special offering conscious crafters connecting communities to Purl Anniversary collection of reknits from the archives which will the opportunity to help create change for future appear around the country as part of the brand’s trunk shows, an reduce plastic waste while generations to bring back exciting Anniversary Blog Tour in the autumn and a Purl Anniversary making their next project. values, skills, and Tea Party. The Gang cares deeply about community. Annabelle Hill, Sales and Marketing Director at Stylecraft, said: “This provenance and collaborates Jade said: “Finding a is such an exciting year for us. Stylecraft has grown over 30 years to with the best producers to way to use recycled plastic become the nation’s favourite brand. We wanted to say a big thank you source their yarns. in a yarn that is both really to all our customers, so make sure New Wave is made with good to knit with and doing you keep a close eye on our a cotton casing which is its bit for the planet has social media for the latest fi lled with a fi bre made from been a mission of mine news, events and recycled plastic bottles. Each since I started Wool and the giveaways.” 100g ball contains the Gang. Together with our equivalent of three recycled Gang, we are fi nding ways bottles. It is a soft and to use our passion for squishy breathable yarn, with small steps to which has excellent help protect our planet.”

www.craftbusiness.com NEWS 5

Dressmaker of the Year is back T It’s time to encourage your T £100 Hobbycraft voucher PRODUCT NEWS customers, or even yourself, to T Roll of Rose & Hubbard fabric enter of the Year The overall winner will win: 2019. T One night’s spa break with It’s getting pretty gritty The competition, run by our dinner sister title Sew magazine, looks T Brother Innov-is F420 to fi nd the best sewers in the landmark event for avid sewers machine for Craft Buddy country. across the globe. T EQS 96-piece This year’s judging panel is As last year’s winner Jennie selection T Craft Buddy have an Hochanda TV, and it quickly made up of Doctor Who Stones said: “Just go for it! T £100 Hobbycraft voucher exciting and eagerly gained a cult following. designer Ray Holman and There is nothing to lose and T Pair of ICHF tickets to a anticipated launch at With the tremendous rise in Debbie Shore, along with Strictly everything to gain. Even if you Creative Craft show Stitches this year – their popularity in mixed media star Vicky Gill, Stuart Hillard, don’t win, there are free treats Simply take a clear photo of Mixed Media brand crafting in 2018, the brand former DOTY winner Portia just for entering. How good is your garment against a plain “Pretty Gets Gritty” , a was well placed to serve Lawrie, and Editor of Sew Lucy that?” background and enter it at collaboration with talented this increased demand. Jobber. There are six categories sewmag.co.uk/ crafter Lynette Jasper. Based on the success Lucy Jobber, said: “I’m so Everyday, Occasion, Vintage:, dressmakeroftheyear. Lynette, who has appeared of their Hochanda shows, excited for this year’s Upcycling, Children’s wear: and You can include up to fi ve on Hochanda TV several Craft Buddy then launched competition and can’t wait to Simplicity – making a garment shots of your make for detail if times over the last year, will dedicated Pretty Gets Gritty see what new creations the from a Simplicity . you like, and you’ll also get a be showcasing her products booths at UK craft consumer sewing community has to offer. Each category winner will chance to tell a little of the story for the fi rst time to trade on shows to test consumer No matter what you’re ability, get their hands on the following of your make. Contestants can Craft Buddy’s stand A05. demand. The response just give it a go – you might treats: enter each category, with The Pretty Gets Gritty was fantastic; and over the surprise yourself!” T Brother Innov-is A50 sewing multiple entries if they wish, but range of products includes course of the year, awareness With more than 2,100 entries machine each entry must be a different mixed media sprays, texture grew and grew, and several received in 2018, the T Pair of ICHF tickets to a make. All entries must be pastes, MDF, storage, pigment requests from the trade to competition has become a Creative Craft show received by 11th March 2019. powders, chipboard elements stock the brand prompted and more, all co-ordinated the decision to make an with traditional craft mediums offi cial launch at Stitches. such as stamps and stencils. To learn more about Luisa De Santi brings Magical Crochet Lynette, who designs the this fascinating new collection, brings a different range, visit Craft Buddy’s Spells exhibition to London this February spin on crafting; her edgy booth A05 at Stitches, or style is variously described contact Craft Buddy’s trade T Italian artist and designer Luisa De The artist’s work explores emotions, as “gritty”, “grungy”, “eclectic” manager Daniel Ward. Santi will be bringing her extraordinary knit, feelings, colours, textures, research, and “perfectly messy”, and crochet and work to The Spring experimentation and enthusiasm and her represents a distinct departure Dan Ward, Trade Manager Knitting & Stitching Show at Olympia, London, exhibition at The Spring Knitting & Stitching from traditional crafting styles. Danward@ this February. Show, Magical Crochet Spells, will feature Craft Buddy launched craftbuddyltd.co.uk The Trieste-based artist works with yarn as three-dimensional artworks, soft and the brand initially in 2018 on 0203 417 6565 her primary medium, inspired by its metaphor for . endless possibilities. She works without sketches Luisa De Santi said: “As a little child, the fact or plans, undertaking constant research and that it seemed possible to make practically experimenting with the expressive potential that anything starting from a thread absolutely yarn presents and creating complex, colourful magical to me – a fairy goddess spell. Working modular structures. without sketches and plans is like leaving without a destination - you just enjoy your journey. Threads simply pave the way to playfulness and to a world of infi nite creativity. It is a world of unlimited possibilities and unstoppable energy – as life.” Other artists showcasing work at The Spring Knitting & Stitching Show are fabric artist Ariella Green, printed textile artist Ailish Henderson and wool and needlefelt sculptor, Catherine Kaufman. The Quilters Guild presents Original Modern Sampler Quilts designed by Guild members. The Spring Knitting & Stitching Show takes NEEDCRAFT 1.4 5 col_ADS 23/01/2019 12:41 Page 1 place at Olympia London from February 28 to March 3, 2019.

ManufactureractufManu e the rangeange of cr craftraft kits ththata yt youou can use with youry fabrics,four textilesetabrics, xtiles and to mat make cko creativetiaere pvti productsre for afoducts aroundror ound the home.homethe . WeWe supply productspr forfoducts or retailers,retailers, The kits areaT the perfectperrhe ect pproductpfe rect oduct partnership forfoor Haberdashery Haberdashery retailersretailers wholesalers, distributors,di ttribus ors, to crossct soro sell yourys fabricfour abric stock.ock.tsabric workshops,workshops, manufacturersmanu ractuf ers and Our currentcurrOur rangerent ange of kits include: educational eaeduc establishments.stional tablishments. Lampshades, TableTable Lamps, Kit pricespricKit start fromfses om onlyonlyrtart +vatav+ t T&C’ss apply’&CT apply Floor Lamps, Lanterns,Lan erns,erns,t £2.62 with freef delivery.delirwith vee .yer Clocks and Bins. www.dannells.comww c.dannells.ww omc +44 (0) 1919929 70000 31172 311

www.craftbusiness.com 6 NEWS

SIZZIX HAS Crafter’s Companion expands US presence LAUNCHED T Crafter’s Companion has offi ce in Santa Ana, California, in senior recruits that will both to congratulate Kelli on her new announced plans to move its US 2016, I could not have envisioned be based in the company’s role, she’s become a big part of A MOBILE headquarters to a larger space this level of growth, although new US headquarters. the business since joining us in Corona, California, following a I always knew our products Lister Hargreaves joins the earlier this year and I’m sure she’ll CONSUMER huge growth in sales from $12m would be well received by team as Chief Financial Offi cer continue to be an integral part to an estimated $22m over the customers in North America. (CFO). Having previously worked of the team moving forward.” SHARING APP past two years. “A big part of our success in at AkzoNobel, he brings over 17 Lister said: “I am very The new offi ce and this market has been down to a years’ experience of the global excited to be joining Crafter’s warehouse, which will be great partnership with HSN. Its fi nance industry to the role. Companion as I’ve had close 31,000 sq ft, has been primarily team has supported our brand Kelli Snowgold has connections to the company’s driven by increased demand for many years and enabled also been promoted to the UK team from the start and from key accounts including us to bring our innovations newly created role of VP of have watched the company the Home Shopping Network to their well-established and Commercial Strategy. She will grow over the last 13 years. (HSN), Marketing, loyal customer base.” be responsible for developing “I am confi dent that I can draw Amazon.com and fellow The company is currently and driving the business growth on past experiences to help build retailers such as Tuesday recruiting for several new strategy and overseeing sales a platform for our continued and Morning and Hobby Lobby. positions across customer and marketing, including the sustainable future growth in the T Creativity goes mobile with Sara Davies MBE said: “It’s service, compliance and design management of products. North American craft market. I’m a brand-new app for makers fantastic to see such an increase to join the current team of 30. Sara added: “This latest looking forward to getting started.” that delivers creative in demand for our products in the Among Crafter’s Companion’s expansion, together with a Crafter’s Companion is a inspiration and community US market. When we opened our new appointments are two strengthened senior leadership market-leading craft retailer engagement in the palm of team, provides us with a solid headquartered in the North-East their hand. platform to further increase of England. Founded in 2005, Sizzix, the pioneer and our US presence and develop the company now employs over worldwide market leader RICO DESIGN INCREASES our product portfolio to meet 150 staff and exports products of creative die-cutting customers’ evolving needs. It’s a to Europe, Asia, South Africa, products, is taking a fresh ITS SALES TEAM very exciting time for our business Australia, New Zealand and approach to consumer and we can’t wait to see what North and South America. engagement with the launch T 2018 was a strong year for The company generates the next few years will bring. Having traditionally sold of a new app that facilitates the Rico Design business as over 1,500 new product “I’m delighted to welcome its products online, through community interaction it expanded in all product lines each year and sells Lister to the Crafter’s Companion independent retailers and on and sharing for makers. areas. products to most sectors family. We’re confi dent his TV shopping channels across The app, which is HUNKYDORY 1.8 2 col_ADS 23/01/2019 09:07 PageManaging 1 the service of retail but is probably best experience will be hugely the world, Crafter’s Companion available for both iOS to customers in 2019 is key known for its craft ranges. benefi cial for us as we continue opened its fi rst three UK stores and Android phones and and changes have been David Parker and Robert to grow. Likewise, we’re delighted between 2016 and 2017. tablets, is now available made to increase its internal O’Reilly join the sales team with for download in the UK, EU customer service department extensive experience in Gift, and rest of world regions, and external sales force. Party and FMCG products. with launches in the US planned for the future. PRODUCT NEWS Fiona Lloyd, vice president of global marketing & product development, said: “Every region has unique Mouseloft launch needs. By focusing our efforts, we can ensure that each community is served by new designs the best product possible.” The new app allows consumers to participate in the Sizzix community through a personalised, interactive experience. App users can share photos of their makes, follow favourite makers, and like, comment and save submissions by others. They can also post questions, share helpful tips and tricks and earn achievement badges for their activity in the app. The app includes a barcode scanner that provides instant access to inspirational content including project ideas, videos, how-to and other community content. Lloyd added: “When a T Mouseloft have introduced There is also a brand consumer sees a product lots of new designs across new addition to the ‘Make in a shop or at home they’ll many of their popular ranges Me’ series this year with six be able to scan it with their of counted cross stitch kits. cute and colourful designs for mobile and discover a There are four new designs Springtime, including a chick, whole collection of creative in the ever popular ‘Stitchlets’ some bunnies and a busy bee. ideas for how to use it. It’s range including a loveable sloth There are designs to a great tool that will help and a stylish electric guitar. All suit all ages and tastes and customers make purchasing the designs in the range are none of them will break the and creative decisions.” perfect to send as cards or to bank with most retailing Users can also access mount in little ‘fl exi-hoops’. under £3. Point of Sale a complete list of Sizzix It’s llamas galore for displays are available. stockists in their area through the ‘Tiddlers’, ‘Stitchlets’ www.mouseloft.co.uk the app, making it even easier and ‘Quicklets’ ranges and [email protected] than ever before to purchase a border collie and a boxer 01477 533566 their favourite Sizzix dies, join the ‘Paw Prints’ pack. CHSI stand 12A03 tools and accessories.

www.craftbusiness.com NEWS 7

Trimcraft Pantone announces launches the Color of the Year 2019: PANTONE 16-1546 new trade Living Coral website z Pantone, provider of z Nottingham-based Arts and Craft professional supplier Trimcraft have launch its colour standards newly designed trade website. The and digital revamped website offers improved solutions for the functionality, as well as a stylish and design industry, streamlined design, to make placing has announced orders for on-trend craft products PANTONE easier. 16-1546 Living Claire Brudenell, marketing and Coral as the licensing manager, said: “This new Doofinder search engine introducing a favourites list, to which Pantone®Color of website has been over a year in the technology. Practical filters have retailers can save their frequently the Year 2019, an making and is designed with our also been introduced to allow ordered items for quick reference and animating and customers feedback in mind. customers to shop by product type, reordering. Trimcraft also aim to life-affirming “We are dedicated to improving brand, theme, or collection, before provide more visual content for each shade of orange with a golden undertone. user experience and the site will checking out securely with Sage product, as the completely redesigned Representing the fusion of modern life, Pantone organically grow and improve, as our Pay, the company’s chosen payment site can now feature five images per Living Coral is a nurturing colour that appears in our customers feedback their solution. product listing, as well as videos. natural surroundings and at the same time, displays a requirements. Trimcraft have also invested Retailers will also be the first to lively presence within social media. “We aim to make dealing with heavily in a new stock allocation find out about new releases as “Colour is an equalising lens through which we Trimcraft as easy as possible. With system to ensure that once an order Trimcraft’s new trade website will also experience our natural and digital realities and this is over 1800 products, Trimcraft offer is placed, any items a customer has be updated regularly with information particularly true for Living Coral,” said Leatrice choice, quality & value to the craft on order are ring-fenced just for about new product launches and Eiseman, Executive Director of the Pantone Color industry.” them, aiming to reduce out of stock other exciting company news, Institute. “With consumers craving human interaction The completely redesigned deliveries and increase order exclusively for account holders. and social connection, the humanising and BRIGHT websiteIDEAS 1.2_ADS offers a user-friendly25/01/2019 15:00 Pagefulfilment. 1 The website is now live and can heartening qualities displayed by the convivial experience, providing quick and easy The customer-focused site also be found at the same address: www. Pantone Living Coral hit a responsive chord.” access to products using the brand makes re-ordering easier by trimcraftdirect.com.

At BRIGHT IDEAS we offer the very best arts and craft supplies at affordable prices – and our product range is constantly growing. With a 20-year legacy in the arts and crafts sector, we pride ourselves on our innovative catalogue of great quality products, competitive prices and top notch customer service.

We have an extensive range of items to suit all seasons, craft hobbies and customers. So whether you’re a school, youth group or home crafting enthusiast, check out our shop We also have at brightideascrafts.co.uk a growing WIN! range of craft an iPad tutorials, so 10% OFF you can try your first order out your very when you use the own bright CRAFT19 code ideas crafts until 30th April for yourself. 2019

Why not sign up to our newsletter to be kept up-to-date with our latest products and offers? We are giving away an iPad to one new subscriber selected at random.* Terms and conditions apply*. See website for more details. | brightideascrafts.co.uk

www.craftbusiness.com GROVES page_ADS 22/01/2019 14:09 Page 1 NEWS 9

New Royal Talens UK location T The Dutch brand, Royal Talens have offi cially opened their UK Head Offi ces, located in Wokingham, Berkshire. Royal Talens has for more than 100 years, been stimulating artistic creative expression globally. Queen Wilhelmina of The Netherlands was a great Talens afi cionado, using their materials daily for her own artistic creations. This connected a creative alliance and in 1949 she wanted the world to know. Queen Wilhelmina therefore made Talens ‘Royal’. Royal Talens is a manufacturer and supplier of high quality painting, drawing and colouring materials for artists, creative hobbyists, designers, children and educational institutes. The company is recognised globally for its quality brands such as Talens, Rembrandt, Amsterdam, Van Gogh, Talens Art Creation, Bruynzeel and Sakura. Headquartered in Apeldoorn, Holland, they New appointment at Shachihata produce, distribute and promote more than 10,000 fi nished articles to over a 100 countries. T The Shachihata group have appointed a new European sales Suzen Pope, Royal Talens marketing pigment fi ne liner pens (Pigma Micron) to name a business development manager, Glenn Jones. executive, said: “We are part of the Japanese, few. The family-owned Sakura Group was As Glenn joins the team, he will bring additional focus to the Sakura Colour Products Corporation, inventors of founded in 1921 and is now a global leader in Shachihata brand as they target increased market share in the UK and the Oil Pastel (Cray-Pas), the gel pen (Gelly Roll), artists, school, hobby and crafts materials, Europe in the short to medium term. stationery and writing instruments. Not only do Glenn has over 30 years’ sales and marketing experience in a variety we create superior products we also do this by of sectors. With a keen eye for brand and product development, his carrying out our business in a sustainable international business development experience includes 15 years in the manner, now and in the future. pen sector working on renowned brands such as Conway Stewart, “As well as carrying out business in a Sheaffer, A.T. Cross and Mont Blanc. responsible manner it is our mission to provide a Glenn said: “I was attracted to Shachihata by the quality and service that is unmatched. We are a committed innovation its Artline, XStamper and Quix brands demonstrate in the team willing to provide an extraordinary level of international marketplace. Its portfolio supplies top quality products to service, new innovative products and competitive multiple channels including home, offi ce, education, retail and industrial. pricing.” The brand’s commitment to customer service remains a top priority and For all trade enquires and or further differentiator in the sector. information, contact Yogesh Karia: “The company is going through an exciting time with superb new [email protected] or products in the pipeline and I am looking forward to discussing them sales.offi [email protected]. with all of our distributors at upcoming trade shows and market visits over the coming months.”

PRODUCT NEWS West Design Products combine craft and history T Never content with being you least expect. Which is why amazing images on their stand, ordinary, West Design 2019 will see them launch a so we stopped to chat to them.” Products are always looking brand-new set of paper pads From there, the idea of for ways to make sure they that are designed in conjunction making a range of new papers stand out from the papercraft with prints and imagery from was born and with such a vast crowd. But how do you achieve the Natural History Museum. and beautiful catalogue to work this in such a rich market and Available in fi ve amazing with, it didn’t make choosing the when there are endless sources designs, the pads are inspired designs very simple! As such, the of inspiration at your fi ngertips? by the collections that can be collection spans all manner of For West Design Products, found inside the Natural History projects from the sea, to it’s often about looking through Museum and in their archives. tropical climates and trends, but sometimes, As Susie Meiklejohn, West kaleidoscope imagery. inspiration comes from sources Design Products Senior Product The pads contain an Development Manager explains, amazing array of repeat pattern it wasn’t hard to see why we papers that will create bold and were so keen to work with them. remarkable crafts, as well as “The Natural History Museum stand-alone sheets that can be is, in itself, a wonderful source framed as they come, so striking of inspiration. There is so much are the designs. opportunity for us and of So, does Susie have a The pads will be released for T Organic Kaleidoscope course, it appeals to all ages.” favourite? “I love them all, but I sale in June 2019, but if you T Nature’s Geometry We asked Susie to would have to highlight the ‘From can’t wait to see them, they will T Hot Tropics elaborate on how the collection the Archives’ pads. The artwork be on display on their stands at T Into the Blue came about. She said: “We fi rst is heavily themed around the fi rst Creativeworld in Frankfurt and T From the Archives met the Natural History team voyage of Captain James Cook CHSI Stitches in Birmingham For more information on at Brand Licensing Europe. We and the works of Maria Sibylla during January and February. the pads and their availability, noticed they have been doing Merian, who is considered Designs are available in please contact great collaborations with high one of the greatest ever 6 x 6” and 12 x 12” and the [email protected] street stores and had some botanical artists!” following prints: or phone 01303 297888.

www.craftbusiness.com 10 CHSI STITCHES

What Not to Miss at CHSI Stitches You’ve registered, planned your travel, dug out your comfi est shoes and are ready to head to CHSI Stitches 2019. Here’s what not to miss at the UK’s annual craft trade show

T THE CRAFT REPORT This is the second edition of this key industry report which reveals the trends, insights and predictions for the craft industry in 2019. Presented each day of the show by research specialist Linda Jones, this is an essential listen for anyone serious about growing their craft business.

T PRODUCTS This seems like an obvious one but it’s worth doing a little research to establish which products and exhibitors are your ‘must sees’. Brand new for this year is the meeting planner tool – enabling you to pre-schedule meetings with key exhibitors. Pre-register for the show and you will be notifi ed once the new tool goes live in the new year. Make sure you plan in some browsing time and allow new and exciting lines to catch your eye. You could just discover your next best seller. The New Product Well prepared for Showcase located in the entrance is a great place to start and be sure to check out the Bright Sparks area for the hottest new creative talent.

T WORKSHOPS AND DEMONSTRATIONS a great 2019 show CHSI Stitches has delivered once again this year with a brilliant line up of free workshops and demos. We know the high street is changing and that customers want experiences as well as Ahead of the 2019 CHSI Stitches, we caught up with products – the CHSI Stitches workshops will skill you up to offer those all-important hands on experiences to your customers. Simon Burns, Managing Director ICHF Events, and asked Places on these workshops are snapped up quickly so book on him a few questions about their fl agship trade show the CHSI Stitches website in advance. T INSIGHTS HUB There’s a top speaker line up in store including Paul Wright, T HOW ARE THE PLANS Central to the show is with hundreds of customers face co-founder of HOCHANDA; Sarah Cressall, founder of Creation FOR CHSI STITCHES the quality and breadth of to face is one that businesses Station and the teams behind the hugely successful Yarn Shop PROGRESSING? exhibitors we will have there - unsurprisingly snap up. Day and Sew Saturday. The all-new theatre launched last year is Our plans started before we from major leading brands to back so grab your seats (no need to book, just turn up) to hear even shut the doors on the 2018 the new designers and start- T WHAT ADVICE WOULD business-boosting insights and advice. Find the full programme edition of the show and, after ups launching their products YOU GIVE FIRST on the CHSI Stitches website. another year in the making, to the industry. The 2019 TIME VISITORS TO the show is looking great. It show will have over 100,000 CHSI STITCHES? T CATWALK feels as though there is real products on display – many Advance planning is crucial. Grab a front row seat at this professionally curated catwalk positivity surrounding the creative for the fi rst time to the trade. Take a look at our website fi rst, featuring some of the biggest names in the industry. Be inspired industries with consumers make a priority list of exhibitors and take that inspiration and vision back to your customers. The turning to their passion and T WHAT ARE THE who can offer your business catwalk takes place each day of the show. For times, see the hobbies to take them away from SHOW’S USPS? something extra and head to website. the chaos of political uncertainty. Aside from the number and range them fi rst. Make sure you pre- We have had fantastic support of products on display, we pride register for the show to make T THE STITCHING FORUM from exhibitors who recognise ourselves on the industry insight the best use of our brand-new Visit this Genius Hub to get your stitching needs and questions the prestige associated with CHSI we provide, free of charge, for meeting planner tool – enabling all sewn up, the dedicated forum hosted by experts from Royal Stitches and the prominence visitors and exhibitors. The 2019 you to pre-schedule meetings School of and supported by Madeira and Zweigart. being at the show gives their show features a range of experts with key exhibitors. We have a company and products. and speakers presenting their vast programme of free training Our visitor pre-registration has insider knowledge, workshops on offer, so make the most of been really strong and we are for hands-on product knowledge the opportunity to gain skills looking forward to another and our own, unique Craft that can make a real difference buzzing show. I’m especially Report. This kind of insight and to your bottom line. Parking is looking forward to the second practical business support just free so you can take your time edition of ‘The Craft Report’ which isn’t available anywhere else. and pace yourself. Enjoy! promises to deliver industry trends and insight that will keep T WHY DO TRADE SHOWS T WHAT ADVICE DO YOU us all focussed on delivering what REMAIN SO POPULAR? GIVE TO EXHIBITORS the end consumer is looking for. CHSI Stitches is still, even after AT CHSI STITCHES? more than 40 years, a key trade Use the time at the show to reach T WHAT IS DIFFERENT show in the calendar for everyone out to customers and potential ABOUT THE SHOW involved in the creative industry. customers, try out new product THIS YEAR? Exhibiting and attending CHSI ideas, conduct some informal In recent years we have been Stitches is a show of affi liation market research, reactions working hard on developing and belonging to the vibrant craft and understand your customers’ the show to respond to the industry and a commitment to the needs. Face-to-face interaction is changing retail climate. We will industry’s continued success and the only way to do this and CHSI be releasing the fi ndings of the growth. Ultimately, nothing really Stitches is the one opportunity 2019 Craft Report, exclusively beats face-to-face interaction. In a year to get in front of so many for CHSI Stitches visitors, giving a world where digital interaction craft buyers. Use your stand unparalleled data on the craft accounts for a huge percentage space to bring your products to industry and how to apply this of our business dealings, the life with and be creative to ensure information for business benefi t. opportunity to effi ciently meet your stand refl ects your brand.

www.craftbusiness.com CHSI STITCHES 11

Take a Sneaky Peek at what’s on offer at the NEC We preview some of the latest products and news from exhibitors at 2019’s CHSI Stitches

T CHSI Stitches is the UK’s businesses of all sizes. QB Craft trade show for the creative craft Wholesale will be launching its industry, estimated to be worth brand new, innovative £4.7billion per annum. This range encompassing quilting year the trade show will feature rulers, markers, rotating cutting over 100,000 products from the mats, self-healing cutting mats, craft industry, giving visitors rotary cutters and blades. the chance to touch, see and Visage is the UK’s understand products fi rst hand. leading supplier of fabric for to see and experience 13 new The show features exclusive craft, and quilting. collections from 11 designers launches highlighting emerging Celebrating over 70 years being launched in early 2019. product trends in the creative in business the company The world’s leading sewing craft world and we want to give has recently won industry machine company, VSM UK you a sneak preview of what’s awards including 2018 Best Ltd, part of SVP Worldwide, to come at February’s event. Stitching & Haberdashery is returning to exhibit at CHSI Company in the UK. At CHSI Stitches 2019 showcasing its T FROM ACROSS Stitches, Visage Textiles will recently launched sewing and THE GLOBE be launch its new ranges embroidery machines, including Tandy is proud to bring designed by leading sewing Husqvarna Viking and . a century of leather and leather personalities Debbie Shore, Visitors to CHSI Stitches crafting know-how to CHSI Stuart Hillard and Sarah Payne. can see and learn more about Stitches. Begun and still based in STIX2 will be demonstrating the Husqvarna Viking, Designer Fort Worth, Texas, the company its new packaging. With a Brilliance 80 Sewing and is now the international leader mission to become more Embroidery machine, designed in , selling a wide environmentally friendly, the UK’s especially for the imaginative variety of leather, tools, machines, largest supplier to the art and sewer, the PFAFF Expression 710 , thread, , stains, framing industry of self-adhesive and Quilt Expression 720 with , belts and hardware tapes and packaging products innovative and customizable to professional and amateur has changed its packaging from features and the PFAFF ambition crafters around the world. plastic to biodegradable boxes. sewing machines providing Tandy Leather will celebrate its necklace cords and fi ndings, environmentally safe products as Launched in 2015, Crafty durable technology, refi ned 100th anniversary in 2019 with ribbon, wool felt backing, needle well as a complete card Cutter provides UK crafters with products and artful operation. limited edition leather crafting and the all-important detailed kit and origami papers featuring quality and affordable vinyls CHSI Stitches is set to tools and specialty . instructions and stitch guide. Go characters and graphics. in convenient sizes. Visitors feature an array of new products Weave offers a fun and quick Visitors to CHSI Stitches can to the trade show will get the and companies this year. Pre- T NEW PRODUCTS way to learn how to weave. see on-stand demonstrations chance to see the company’s register on the website for your Go Stitch and Go Weave, two Make necklaces, brooches for the origami cards. new Berisfords Craft Ribbon. free place. www.chsi.co.uk brand new lines from Hawthorn and decorations with intricate QB Craft Wholesale is Available in a range of widths and Handmade, are being launched designs and colours using exhibiting for the fi rst time at measurements, this high-quality at CHSI Stitches. The Go Stitch British wool yarn on a circular CHSI Stitches offering a wide ribbon is perfect for adding an range is a brand new way to loom which then becomes selection of quilting, knitting extra fl ourish to craft projects. try embroidery whilst creating the frame to your textile art. and craft products. With a PaperArtsy has a lot of something beautiful. Each kit Creative Products Distribution large international reach, the activity planned for CHSI Stitches contains a laser- disc with Ltd will be celebrating its 10th company supply many accounts 2019 to help retailers learn new holes ready to stitch through year in business this year. With worldwide and can offer delivery techniques and gain a thorough and create a kaleidoscope a focus on quality, service and to any international destination understanding of its products of stunning designs. Choose value, the company will be within as little as 48 hours. At direct from each of its designers. from six different colour showcasing its two major new CHSI Stitches, the company For the fourth year running, the options of DMC thread and a ranges. Firstly ‘tesa’, a wide is offering a large selection of company are offering classes necklace, brooch or decorations range of adhesives, adhesive starter packs, and great deals ranging from 45 minutes to two kit including brooch backs, tapes, recycled material and across its range, tailored to fi t hours giving visitors the chance

www.craftbusiness.com 12 STITCHES

T The Bright Sparks Pavilion is the place to discover some of the lesser known Find out who 2019’s and unique brands and equally inventive products. We’ve rounded up some of the products in store for you for 2019’s show. Bright Sparks are Candle makers for over 21 years, The Candle Works have come up with a fantastic CHSI Stitches is well known for featuring exciting stands from new product for crafters – Eazi Candle. Meeting a real demand the big names in the craft industry but the show organisers also from existing customers and developing a beautifully champion new designers and innovators, creating a dedicated packaged product that brings out the crafter in everyone who area for them to launch their products to buyers tries it – this one is a winner. It sold out with consumers at ICHF’s Creative Craft Show in November and will be available to the trade for the fi rst time at CHSI Stitches in Feb 2019. Arts Encaustic Limited has been around more than three decades but the brand has had a refresh in the last year. Using a small iron to melt wax colours onto card, Encaustic Art is a bridge from craft skill to artistic expression. Cluny Lace is the last KING COLE 1.8 3 COL_CRAFTS BUSINESS 24/01/2019manufacturer 14:54 Page 1of Leavers Lace still in production in the UK today. It specialises in cotton rigid lace in the Cluny and Valencienne styles. printers CHSI Stitches. The The company stocks 250 company have re-engineered different patterns to suit their label, fabric ribbon, multiple end-uses in white, plastic and paper card printing ecru, off-white and black for machine for use within the craft immediate delivery but any marketplace. The machine prints colour is also possible. a high-end fi nish in metallic and Corinne Lapierre will be different pantone colours with exhibiting at CHSI again this a wide variety of surfaces. year. Previously, Corinne met Daily ART will be exhibiting her French and Japanese its new 2019 products which distributers through exhibiting include new art and craft kits at CHSI Stitches and this “We really want to reach out to haberdashery for adults, new stencils, wooden year she is back to catch up shops. Our range of products all need threads to and a new line with existing customers and of value-priced craft . show them her new designs. create making them an ideal sell-on product to go Angela Poole Ltd is a new and Corinne’s range of felt sewing innovative craft company, and embroidery kits are made alongside standard stock for ” specialising in and in Yorkshire using only the cross stitch products. Its unique highest quality materials. Her this type of washable fabric in Barrett said: “We really want Lace making range. An ideal craft Magic Windows Slide & Reveal designs are charming with the UK, Sewing Sanctuary is to reach out to haberdashery for mindfulness, Teneriffe Lace die set will be on display at CHSI a folky feel and have been fi nding the fabric popular with shops. Our range of products all making is a relaxing pursuit using Stitches. Paper-engineering is attracting a lot of attention.. crafters interested in making need threads to create making thread to create small sections a main focus and strength of Sark Textile will be bags, lunch boxes, children’s them an ideal sell-on product of lace to make up larger pieces. the brand and visitors to the exhibiting in the Bright Sparks raincoats, baby bibs and aprons. to go alongside standard stock Also on show is Ganutttell stand will be able to see its area this year. Sarah Patterson First time exhibitor at CHSI for haberdashers.” The ranges Wire fl ower kits, a medieval unique Magic Windows Slide is a fabric designer importing Stitches, Gina B Silkworks is on display at CHSI Stitches traditional craft creating beautiful & Reveal Die set as well as its fabrics from South Korea, presenting four traditional crafts 2019 include making wire and silk thread fl owers. fantastic range of tools aimed in particular bio-laminated for modern makers to the trade kits and accessories and an Labelling Solutions will to make paper-engineering fabric. The only stockist of for the fi rst time. Owner Gina unusual but popular Teneriffe be demonstrating its thermal techniques easy to do.

Does your Shop have a Craft Department? Have you thought about adding Knitting Supplies to your store? For 1 metre of space, you could have the Yarn as shown in the picture, plus 21 Pattern Leaflets and a selection of Needles. Total Cost = £512.95 | Total RRP = £1220.90 Total Profit = £707.95 Stand, Pattern Book & Needle Rack all supplied Free of Charge with order. Visit Us at CHSI Stitches 17th-19th of February Stand 12D24 Contact us: T: 01756 703670 Join us on Social Media E: [email protected] W: kingcole.com

www.craftbusiness.com CHSI STITCHES 13 Presentation Theatre CHSI Stitches 2019 Stay ahead of the game, with the help of CHSI Stitches’ business seminars delivered by Key Industry fi gures. No pre-booking required to take advantage of this free expert advice!

SUNDAY tried and tested activities to help craft industry this year, Aceville T 9.45am: THE CRAFT you connect and inspire with Publication’s International Craft REPORT 2019 your current, past and future Awards are nominated and voted With Linda Jones of LJ&P, customers. This is a talk that will for by readers and on-line visitors research specialists have your brains buzzing with of Craft Beautiful. Over 26,500 Linda will be presenting the innovative ideas to implement votes were cast in categories second exclusive and insightful in your business straight away. including best online brand, best report into the craft industry, international brand, best for focussing on consumer changes T 2.45pm: THINK LIKE quality and best blog. Don’t miss T 1.30pm: THE CRAFT T 5.30pm: CRAFT BUSINESS and providing guidance on YOUR CUSTOMER IN the chance to discover who the REPORT 2019 AWARDS 2019 how to satisfy consumer A DIGITAL WORLD winners are and meet some of With Linda Jones of LJ&P, With Aceville Publication’s needs better. Linda Jones With Warren Knight, digital the biggest names in crafting. research specialists Craft Business magazine is an independent research Marketing expert and The Craft Business Awards, in specialist, who has run her own CEO, Think Digital First T 9.45am: THINK LIKE T 2.45pm: CREATIVE their 14th year, are back, bigger business for over 30 years In this thought-provoking YOUR CUSTOMER IN SPARKS – IGNITE PASSION and brighter than ever before. With presentation, Warren will A DIGITAL WORLD AND PURPOSE TO DRIVE new categories (including NEW T 11.00am: WHAT MAKES demystify how your online With Warren Knight, digital PEOPLE AND PROFIT Elite Industry Award categories) YOU A GOOD SALES PERSON customer is “thinking” and Marketing expert and CEO, IN YOUR BUSINESS and a new glittering panel of star- – SELL WHAT YOU LOVE AND why every business owner, Think Digital First With Sarah Cressall, founder studded judges, these standard- LOVE WHAT YOU SELL! entrepreneur and sales and of Creation Station defi ning awards not only mean With Steffi Stern, founder marketing manager in the craft T 11am: DRESS TO IMPRESS: status for the winners, but better and owner of The Makerss industry must integrate a digital HOW TO TURN YOUR T 4pm: HOW YOU CAN business too. Don’t miss the This presentation looks at marketing plan into a sales and WINDOWS INTO YOUR HELP CONTINUE MAKING chance to fi nd out who the winners the fundamental attitude to marketing strategy and utilise BIGGEST SALES TOOL! CRAFTING POPULAR are at this glitzy champagne selling your products rather Social Media, Content Marketing with Liz Rivers and With Steffi Stern, founder awards reception, where you than equipping you with sales and Email Marketing to generate Nicola Lugard Davies and owner of The Makerss can enjoy the chance to network techniques, which can appear leads to win new business. Steffi looks at reasons there with some of the judges, other superfi cial and staged. If you Warren Knight is a top 100 T 12.15pm: HOW TO BUILD has been a craft explosion award winners, the Craft Business want to be authentic and feel Global Infl uencer, Digital A SUCCESSFUL CRAFT over the last ten years, and magazine team and Aceville’s passionate about sharing Marketing Strategist, award- BUSINESS IN THE AGE OF what values and motivations craft department’s journalists. what you do or sell then this winning entrepreneur and NEW COMMUNICATIONS people associate with doing presentation is right up your professional Speaker. TECHNOLOGY crafts. What does crafting mean TUESDAY street! Steffi shares how to spot With Paul Wright, co- to individuals, families and T 9.45am: WHAT MAKES YOU A opportunities and be sensitive T 4pm: DRESS TO IMPRESS: founder of HOCHANDA communities, and how does it GOOD SALES PERSON – SELL to your customer’s needs. HOW TO TURN YOUR Paul Wright gives a personal help people? What does it mean WHAT YOU LOVE AND LOVE Steffi Stern has extensive WINDOWS INTO YOUR review of the social changes that in modern times to hand make WHAT YOU SELL! experience in the crafting BIGGEST SALES TOOL! have had an impact on all our items? How can the industry With Steffi Stern, founder industry but also as an with Liz Rivers and lives; how different crafts and their support makers and get more and owner of The Makerss experienced business leader, Nicola Lugard Davies specifi c skills are passed down people interested in crafting? entrepreneur, designer maker. If eyes are the window to generations, and the bearing all This Presentation is aimed T 11am: CREATIVE SPARKS – the soul, windows are your this change has had on the craft at those who own their own IGNITE PASSION AND PURPOSE T 12.15pm: KNITITATION eyes to your customers! industry. Recognising the new crafting businesses, run craft TO DRIVE PEOPLE AND – JUST TWO STITCHES With so much competition from challenges this has presented, groups, teach or just want to get PROFIT IN YOUR BUSINESS FOR WELLBEING online competitors and budget and how to build a successful better results in selling crafting With Sarah Cressall, founder with author of Knit and Nibble, retailers, today’s high street craft business by harnessing materials. You will discover of Creation Station James McIntosh and Dr Ernst stores need to work twice as hard these new and emerging real insights to take away and James McIntosh, a life to stand out from the crowd. In communications technologies. turn into positive actions. T 12.15pm: THE CRAFT loving man, suffered a severe today’s society fi rst impressions REPORT 2019 depressive episode that came really do matter, so the same With Linda Jones of LJ&P, from nowhere. His world principle applies to your shop research specialists imploded and in desperation front. Using everyday tools, found knitting was the cure. simple techniques and cost- T 1.30pm: JOIN A GAME- Together with his partner Dr Ernst effective decorations, learn how CHANGING CAMPAIGN they have to maximise the impact of your With the team members of and mindfulness to produce most valuable marketing asset Let’s Knit and Sew magazines a concept called Knititation. and create seasonal window Yarn Shop Day and Sew Saturday Come and fi nd how to extol the displays to wow your customers are two exciting campaigns wellbeing benefi ts of crafting to and get those tills ringing! in association with Let’s Knit your customers in the session Liz Rivers and Nicola magazine and Sew magazine celebrating life in colour. Lugard Davies are window that support the craft industry’s dressers with 60 years’ worth independent retailers and high T 1.30pm: CREATIVE SPARKS – combined experience in the street bricks ‘n’ mortar stores. IGNITE PASSION AND PURPOSE high street retail sector. Hear from the passionate teams TO DRIVE PEOPLE AND who launched these initiatives and PROFIT IN YOUR BUSINESS MONDAY made them into the successful With Sarah Cressall, founder T 8am: INTERNATIONAL CRAFT calendar events they have become, of Creation Station AWARDS then fi nd out how you can get With over twenty years of With Aceville Publications involved to raise the profi le of inspiring over one million Celebrating the brands, your business. You won’t want to children and adults and nurturing producers, designers and retailers miss the insights, expertise and creativity, Sarah shares practical that have made their mark in the tips that this seminar offers.

www.craftbusiness.com 14 CHSI STITCHES

James Headline speakers McIntosh announced for CHSI Stitches 2019 Take advantage of exclusive industry insights and trend predictions Paul Wright

T CHSI Stitches has announced fi gures are coming to CHSI Steffi Stern Dr Thomas headline speakers including Stitches in February. Visitors Ernst FRCP Paul Wright, co-founder of to the show will get exclusive HOCHANDA; Sarah Cressall, access to some vital industry founder of Creation Station, data and expert advice to benefi t and the teams behind the their businesses and deepen hugely successful Yarn Shop their understanding of customers Day and Sew Saturday. and the retail landscape, making The presentations will the show a must for everyone support businesses to in the creative craft industry. thrive in the changing retail ICHF’s mission is to have a landscape and will offer crafter in every household and by exclusive industry insights. supporting the industry we are Results from the keenly- getting a step closer to that goal.” anticipated Craft Report 2019, Other experts presenting Linda Jones providing exclusive industry at CHSI Stitches 2019 include insights and trend predictions, top 100 global infl uencer will be revealed to visitors by Warren Knight, sharing his Linda Jones, research specialist Sarah Cressall know-how on digital marketing, from LJ & P. The results of the Liz Rivers and Nicola Lugard new Craft Report for 2019 are harnessing new and emerging Davies imparting decades taken from a bigger than ever communications technologies. of experience with simple sample of crafters following The new concept of techniques on creating window surveys and focus groups Knititation, combining knitting displays to generate sales and conducted in late 2018. and mindfulness, will be the team from Let’s Knit and Sarah Cressall, entrepreneur, presented by the duo behind the Sew magazines will talk about bestselling author and founder new trend, James Mcintosh and their successful Yarn Shop Day of award-winning business senior consultant Dr Thomas and Sew Saturday campaigns. Nicola Lungard inspiring creativity in children Ernst. Visitors will learn more No pre-booking is required for and adults, The Creation Station, about how to extol the wellness places at any of the seminars will share her practical tried benefi ts of crafting to customers. in the Presentation Theatre. and tested activities and ideas Experienced business leader, The free education to give customers memorable entrepreneur and designer, programme at CHSI Stiches in-store experiences. Steffi Stern, from The Makerss, also covers workshops Paul Wright, co-founder will share her sales knowledge and demonstrations giving of HOCHANDA, will give a with visitors, talking about visitors opportunities to learn personal review of the social fundamental attitudes to selling about new products and the changes that have had an products, how to be authentic latest techniques to pass on impact on the craft industry, and feel passionate about to customers and improve how different crafts and their sharing what you do or sell then sales in store. Free workshop specifi c skills are passed and how to spot opportunities. places are limited and must PAVILION 1.4 5 col_ADS 22/01/2019 15:11 Pagedown 1 from generation to Dominic Fleming, CHSI show be booked in advance. generation and how to build a director, said: “We are delighted To register for the show visit Liz Rivers Warren Knight successful craft business by that so many craft industry www.chsi.co.uk/registration.

www.craftbusiness.com WEST DESIGN page_ADS 25/01/2019 13:42 Page 1 16 ADVERTISEMENT

Nordic magic instilled in yarn by combining traditional knitting techniques and modern design Daniela Yrjö-Koskinen, owner and CEO Novita, explains the history and ethos of the brand

T The story of Novita began 90 we are as energy effi cient as years ago, when Ernst Gylfe, possible – for example by re- the founder of Novita, set out purposing the heat generated to fulfi l his dream of providing by our process. We have T Could you tell me a little T What skills did you learn as Finns with knitting yarns of moved into using Finnish biogas bit about your background? Marketing Manager at Revlon fi ner quality than ever before. which is made of completely I am 47 years old and the that you were able to transfer He left for Britain to study renewable resources and proud owner and CEO of to Novita? the making of worsted spun yarn EKOenergy labelled energy Novita, representing the The best lesson from Revlon in Bradford, which is known as coming from wind power. We aim fourth generation of our was to appreciate teamwork the birthplace of European yarn to reduce the environmental load family company. Novita has and good people around you. and . On his return generated by our production. always been part of my life. You have to dare to hire smarter to Finland, he founded his own All of our yarn is tested to From childhood I ran in the people than yourself, follow company and started meet the ISO quality standards. corridors of the factory and what your competitors are yarns in Helsinki in 1928. The fi nishing agents and during the summers I did all doing, but fi nd your own way Today we are proud to be dyes used in the production kinds of work from sorting and be innovative and believe in the largest yarn of Novita yarns meet the yarns to offi ce work. yourself. Just a good product spinnery in the Nordic Region REACH regulations. We aim After completing my is not enough. There must be a and, as a fourth generation to choose dyes which are studies, it was important for me great overall concept, including family-owned business, we have hypoallergenic and biodegradable to gain work experience from a unique lifestyle built around created around 20 different as well as least harmful. outside our family business. the product, inspiring knitting brands of hand knitting yarn. All our wool comes mainly and unique Nordic nature It would have been diffi cult to patterns and an inspiring knitting We have invested in our from the UK, Norway and and some “Nordic magic” continue in the footsteps of community and video tutorials production facilities to ensure Finland. You can feel the pure in our yarns and design. a charismatic father if he had to help the consumer succeed. In the heart of midwinter, not had good self-esteem and north of the Arctic Circle, experience in the corporate T How easy was the decision “Here at Novita we are inspired there’s a time when the sun world. My father has also to take on the role at Novita? stays hidden and doesn’t always encouraged us to study It was a quite easy decision. This by the magic of northern nature rise above the dusky horizon and seek work experience has always been my dream. As – the peacefulness, the never- in many months. When the elsewhere before we enter the a seven-year-old little girl I wrote soothing darkness settles service of our family business. in my school essay that I want ending space and the quietness down over the mythical After graduating with a to become the General Manager slopes and valleys of Master of Science in Economics of Novita when I grow up. I’m to hear yourself breathe” Lapland, the glittery layers from the Swedish School following in the footsteps of my of soft, powdery snow light of Economics, I studied great-grandfather. He made his up your path in the middle international marketing at dream come true by founding of the northern wilderness. the University of California, the company in Helsinki 90 years In the middle of this Berkeley, in the United States. ago, and now that I’m running complete stillness the only After that I got to work as a the company as a representative thing you hear is the sound marketing trainee at Revlon’s of the fourth generation, I’m of cracking snow under your London offi ce. Later, as a living my dream too, building feet as you wander along, Marketing Manager, I was a stronger international the arctic wind soughing responsible for international presence for our company. through the landscape marketing in over 30 and the magical sound countries. I worked at Revlon T What did you want to of jingling bells echoing for fi ve years, after which I achieve at Novita and what in the air, which tells you returned to Finland in 1997 direction did you want to there are reindeer nearby. and started as Marketing take the company in? If you are fortunate Manager at Novita. In 2010 I I believe that girls with dreams enough, you can experience became the CEO of Novita. become women with visions the Northern Lights, Aurora and my vision of the future is Borealis, illuminating the dark T How much did you enjoy that Novita is as a innovative, nightly sky. It is said that the studying in California and sustainable and international Northern Lights listen and what did you take away producer of handknitting yarns understand the spectator from your time in the US? known for its unique Nordic below, so you should silently I loved studying international designs and inspirational gaze at the fl aming lights business at the distinguished knitting community. above and listen closely with University of California. I learned your heart to hear what the so much about international T How important is the nature wants you to know. marketing and that the key to Finish heritage of the Our passion is to success is customer focus, company to the brand? combine traditional knitting which is also one of Novita’s The Finish heritage is very techniques and modern most important values today, important for us and at Novita, design to create knits with a happy customer always we are inspired by the magic which are refreshing but at the heart of everything we of the Nordic nature - the also timeless. Novita’s knits do. We want to work in close peacefulness, the never ending and designs are widely dialogue and listen carefully space and the quietness to hear presented on social media. to our old and new customers yourself breath. Our designers Our username @novitaknits alike. We use all possible draw their inspiration from can be found on Instagram, channels to meet and exceed timeless fi nish folklore classics Pinterest, Facebook and their expectations and to as well as pure and simple . We have also an provide support and advice Nordic esthetics. I am proud inspiring knitting community for any problems that users of to say that we still have a yarn at www.novitaknits.com with our products may experience. manufacturing in Finland where over 130,000 members.

www.craftbusiness.com ADVERTISEMENT 17

NOT JUST FOLLOWING IN THE FAMILY BUSINESS BUT LEADING THE WAY Daniela Yrjö-Koskinen, owner and CEO Novita, talks about her life and the brand she loves

we employ approximately 80 people. We believe in the professionalism of design and sustainable craftmanship from Finland. Our yarns and designs tell the story of our Nordic roots, our family and our dedication to the craft.

T How do you see the British market developing for you and how do you intend to increase your business in the UK? The circle has closed in one way, as Novita has started exports to Britain. The same country where Ernst Gylfe, the founder of the company, travelled 90 years ago to learn more about spinning. Novita started cooperation with the internationally renowned British John Lewis department store chain on an that Novita’s distinctive yarns Novita is passionate about For generations we have been This give us great faith that exclusive basis in autumn 2018 and knitting collections have sustainable development and refi ning our work to provide the we have been doing the and is now looking forward to attracted interest in England. reducing the environmental most timely and inspirational right things and will be doing increase the number of retail load of our operations to a product possible. The long sight them also in the future. customers in the British market. T Sustainability looks to minimum. We invest heavily and patient commitment to We are very pleased with be an important factor for in renewable energy sources development refl ects not only T How important is your the sales and interest of the Novita – how do you achieve and purchase our wool raw- stability of business but also Knitting community – Novita yarns and designs and this and what measures materials from nearby regions the well-being of its employees. Knittery – to the company? are proud to have entered the have you put in place? such as Britain, Finland and We carry out our responsibility We have more than 130,000 English market with a very long In collaboration with our Norway. We create fi ne quality to transfer the business to registered members in our tradition of knitting culture and customers and partners, Novita hand-knitting yarns and unique fi fth generation and keep the knitting community ”Knittery” yarn production. Novita’s 90th participates every year in design from the largest yarn company in family’s hands. at www.novitaknits.com anniversary is refl ected in the various charities and charitable spinnery in the Nordic region. It has been a great pleasure There the consumer can get fact that the wool yarns are now projects to promote causes We also work hard to maintain to notify say our values: quality, inspiration and information offered with carefully designed, that are close to our heart. In the tradition of handcrafts. responsible manufacturing, about our products and inspiring knitting patterns and a a charity aspect we cooperate We use the best materials genuine natural raw material have knitting patterns and share lively knitting community www. this year with WWF to protect and deliver reliable yarns become even more important to their own designs and ideas novitaknits.com. We are proud arctic nature and animals. that can always be trusted. us and also to our consumers. with other knitting enthusiast from different countries. We want to inspire makers to create and share.

T What future plans do you have for Novita and the brand? I strongly believe in the future and I have the feeling of continuing the tradition. We have inherited this family company from my father’s ancestors and, therefore, I consider that our duty is to take care of it now and in the future. I believe that a family business will survive only if each generation has its own dream and goal for the destiny of the company. Our dream is to move this company to the next generation as an international and digital company. The knitting industry is also in good shape. Knitting and crocheting have gained great popularity all over the world. I believe we are only at the beginning of a long rise.

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GO WILD WITH ANIMAL PRINTS Happy New Trends! z The resort collections gauge designers’ thoughts for the year ahead, with dominant trends including animal and landscape motifs, sportswear, 1980s references, and bleached demin, all set to move from the catwalk to our Angela Sara West gets the lowdown from key industry figures on crafting tables. Animal print was prolific last year, and we’re still crazy about the craft trends we’re already enjoying and are set to see in 2019 the classic prints which never go out of style. Lovely leopard designs, zany zebra stripes, sleek snake prints…. There are a lot of coloured versions out there taking us right through to the z Are you somewhere over the rainbows and The craft industry is built on innovations and summer – make sure they’re on your fashion radar! unicorns? Wabi-sabi, coral, conscious crafting, trends, and thrifty crafters are choosing to use craft Pretty-as-a-picture florals are another big trend that never sustainability… there’s also a dash of Disney magic materials in new exciting and inventive ways, from really go out of style, although 2019 is all about big bold floral in the air! It looks like a very exciting and colourful clothes and home décor items to weddings and prints, many of them mixed for a fashion-forward look. Perfect year ahead for craft and you’ll find it all here in our baby gifts. Jump on board the trend train – time for prints with a retro vibe, you can’t have missed the elegant scarf comprehensive craft trends forecast. some current and next-season craft plotting! prints that are also huge right now. From tangerine dreams, to emerald greens, the high street is awash with cheery colours for winter. We’re seeing colour- z Katie French, clashing reds and purples, forest greens and a lot of cobalt blue Editorial Director 2019 - CORAL IS KEY coming through. of the world’s z We rang in the New Year Practically perfect fashions, such as nipped-in little jackets, ‘finest’ art and with it came new trends. high collars, bustiers and skirts, have made it from the runways and craft book Spotted prolifically, not only to the red carpets and our wardrobes. The Mary Poppins effect publisher, fashion runways and social has seen us fall in love with modesty dressing, and a Dior-styled Search Press, media, but even smartphones, Emily Blunt looked sensationally says the current having been crowned as the supercalifragilisticexpialidocious in Edwardian-style gracing the love of all things crafty shows global authority on colour, cover of Vogue, ubiquitous umbrella in hand. no sign of abating. “The Pantone’s chosen colour of shoes, rope belts, rope ties… big designers are styling handmade vibe continues to the year, Living Coral, emerged interiors world by storm is set to things up naturally and sending rope details down the catwalks. find its way into high street at the end of last year as a shine brightly throughout 2019. Tie die will be big news, too. A cracker at Christmas, 90s retro fashion and interiors. People cheerful and versatile hue While coral colour is king, fave Chenille is back. We’ve seen the return of the high-waisted who have been bitten by the which is making big waves in yellow is another ‘It’ colour, from trousers and now the headband is back – it’s the crowning glory crafting bug are always on the the interior design, fashion and citrus to golden sunshine, to on Prada spring/summer catwalks, celebs and royals. look-out for new ideas, and craft worlds. Radiating much- burnt mustard sunset tones. Other must-have trends include midi lengths and curved and VLIESELINEthis 1.2will _ADSresult 22/01/2019in a resurgence 16:07 Page 1needed positivity and warmth, And it looks like sorbet colours, asymmetric . The flattering take on the shirt dress has of interest in traditional and the muted terracotta tone greens and blues should be been a phenomenal success and wrap skirts are definitely ‘in’. long-forgotten techniques.” taking the fashion, craft and on your 2019 palette, too.

Stand CO1 Hall 12 CHSI Stitches

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PERSONALISATION, TOP INTERIOR TRENDS - PERSONALISATION, ROCKING THE CONCRETE LOOK! PERSONALISATION z From ‘Rough Luxe’ to ‘70s Revival’, 2019 is set to be a year full of colour and textures. z A very merry and bright Industrial décor continues to be popular Christmas 2018 was all about Giovanni amongst interior enthusiasts, many Musio adding a personal touch to incorporating luxurious finishes and elegant create unique, personalised accessories in an industrial-inspired space. decorations and gifts. Impacting With the uncertainty surrounding Brexit, and the craft world in a big way, the knock-on effect to house prices, people are the personalisation trend has future-proofing and refurbishing properties, transformed many different rather than moving home, and we are making our mark on our areas of the craft scene, too. homes even more, reflecting an extension of our personality. “Handcrafted goods are Taking the rough with the smooth, 2018 brought a fair few hugely popular at the moment, polarising design trends, including a rethought rock-solid décor as consumers look to add look. Often regarded as cold, concrete might not be the first personalised, homely touches to material you think of when considering fresh interior trends for spaces,” says Giovanni Musio, spring, but it’s actually an incredibly versatile material that’s Head of Marketing at Spring and Europe, North and South company has every trend covered, making all kinds of waves and style statements on the interior Autumn Fairs. “With that in mind, America and Australia. “Even continuously adapting to the design scene. Despite its reputation for being a rather cool and Spring Fair is a must-attend event high-level celebrity influencers changing need and trend within unforgiving material, it can actually work wonders to enhance with a commitment to bringing have embraced the trend, with the retail landscape. Its design and warmth and depth to a home, lending a sophisticated industrial together handcrafted goods stars from Kate Hudson to product development ‘rockstars’ edge. experts from across the globe, Kris Jenner getting involved.” produce not only Kirstie Allsopp- Whether it’s pendant lamps, candle holders or concrete offering visitors unique, new and Specialising in arts and branded goods, but also on-trend teapots(!), cement or , this striking material trend-led handcrafted produce.” craft supplies, home decoration, Disney, WB, Harry Potter, Cath in a variety of forms has become a firm fixture in the design “The power to personalise gifts and wrap accessories and Kidston, Paddington, Batman and landscape, adding subtle strength and definition. Try the trend and and create beautiful one-off stationery (another massive Superman, among many others. get in on the action! Rough Luxe, where refined luxury meets rough designs is why we’re seeing growth area when it comes to “I think personalisation is industrial finishes, sees warm metallics like brass and gold, mixed such an increased interest trends), licensing company AVEC massive at the moment. I’m with exposed brick and concrete. Metal or concrete-effect tile can in crafting,” explains Becks develops creative products for seeing a massive rise in crafting create an industrial look whilst retains luxury, for a space that Beere, founder and manager countless retail chains. From with iron-on vinyl to upcycle simply exudes style. of AVEC, a leading partner for dies and doorstops and fabric clothing and accessories,” says The UK’s leading lifestyle show, Top Drawer and CRAFT, now in DTR license management and charms and fat quarters, to designer/blogger/YouTuber, its ninth edition, last month saw makers across ceramics and private label within craft, hobby, stamps and stationery and cross Emma Jewell, who is also a glass, fashion and textiles, jewellery and mixed media disciplines gift and stationery, spanning stitch and candles... this creative presenter on Hochanda TV. present their new ranges, all beautifully handmade and crafted with refined skills, aligned with the strong market and consumer trends. “The trend forecast for next season brings some extraordinary and exciting looks,” says Alejandra Campos (pictured), Show Director of Top Drawer. “The latest trends presented across all 11 of our lifestyle sectors at Top Drawer this January included rich, deep colours and textures of rusty earth, as well as a search for sensorial, tactile experiences that are achieved by contrasting different materials and surfaces; a mix of rough and smooth.” Last year saw the talk-of-the-town terrazzo trend and magnificent marble has seen a big resurgence recently, too, with the more adventurous making their own mark with the ‘marbellous’ natural material, which comes in a range of colours and unique markings. Thanks to the latest technologies, home ceramics are experiencing a very interesting growth, with Becks Beere smashing souped-up tiles and other kitchen pieces top of the pots!

A NATURAL HOME z Today’s modern homeowners The growth of natural fabrics turning more and more to using are enjoying natural materials such as linen reflects an ongoing natural crafting materials and mixed with contemporary shift towards sustainability. tools,” says Katie French, Search designs, a touch of heritage Picking a leaf of inspiration from Press. “Plastic crochet hooks and tactile materiality. seasonal spring tones, with its and knitting needles are giving Materials such as wood, soft beige and oatmeal shades, way to those made of wood and bamboo, rattan, seagrass, linen pairs up well with elements bamboo, and natural, pure wool wicker, and cork naturally like indoor plants, rattan and yarns and wool felt are preferred provide warmth and texture wood for a tranquil, relaxed vibe in over their synthetic counterparts. to spaces. With ‘perfection’ the home, perfect for conscious The desire for naturalness apparently ‘boring!’, there’s a crafting! The inside-outside look is also reflected in design, Above: Textured embossing features heavily on Paper Salad’s Jamboree range focus on imperfect finishes, is still strong, whether through with textured, tactile finishes Right: Popular flamingoes on a Picolo encapsulating nature at its best. bringing greenery indoors being favoured over excessive design from Rachel Ellen or experimenting with wood refinement and .” finishing, from rustic and tropical Simon Burns, Managing more heavily flagged, as it should to airy and Scandi minimalism. Director, ICHF events, says be, and super simple stitch will “Environmental issues are we’ll see a clear trend towards be more popular. At Batsford, we becoming increasingly important more sustainable crafting see this trend in titles such as to people, and crafters are with consumers looking for ‘The Art of Pressed Flowers and GCA. “Biodegradable glitter has environmentally-conscious Leaves’ by Jennie Ashmore (out started to be adopted by several products throughout 2019. May 2019) and ‘Mark-Making publishers, for example, which is “This may be yarns, fabrics Through the Seasons’ by Helen a trend we expect to continue.” and other craft supplies made Parrott (out August 2019).” “In 2019, crafting is not just a from recycled materials or, for “The concern about the hobby, but also a way of leading example, using natural dyes environment is, not surprisingly, a more sustainable lifestyle, and production techniques.” having an influence, which which we can see through the “I think the trend for nature we can see through a strong growing trend of visible mending. and natural materials will presence of wonderful animals Our book on the subject, ‘Mend continue, and the ecological and birds, notably sloths, pandas, & Patch’ by Kerstin concerns will feed into that,” says flamingos, llamas, toucans and Neumüller, is out in June.” Says Tropical trend as well as uplifting Tina Persaud, Publishing Director, koalas, or in the production Katie Cowan, Publishing Director, female support message combine on Batsford. “The mindful nature of techniques used, explains Pavilion, Indie publisher of non- this new BEE design from Belly Button so much craft will probably be Amanda Fergusson, CEO of the fiction and children’s books.

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SUSTAINABILITY, THE BEE IS BACK! Credit: BBC SUSTAINABILITY, ❚ With the recent renewed uptake in sewing, SUSTAINABILITY and ‘The Great British Sewing Bee’ back on our screens this February, we’re no doubt set to ❚ A BIG buzzword across all see even more people picking up a needle and industries, the world is waking thread. Judge Patrick Grant says sustainability up to the need to protect is a huge theme this year. “We have a great new our environment for future week on the series called ‘Reduce Reuse Recycle’, generations, and sustainability focusing on one of the huge issues the has become a ‘mega-trend’. world of clothing right now, something that I Pages and posts on websites personally feel hugely passionate about. We relating to craft come top of polls hope it will encourage viewers to think differently for the most-searched-for topic, about their clothing, and discover ways in which with those relating to recycling, we can all have a positive impact in this area.” revamping and repurposing, boasting the best ratings. Numerous craft companies are getting savvy on the sustainable front and fabrics of the future NICE KNITS them unique access to what include on-trend denim, nylon, move away from throwaway ❚ On a different , Katie their customers are asking for, silk and synthetics, all designed interiors and, just like fashion, Cowan, Publishing Director, and distributes for over 40 other with a greener future in mind. people will lean more towards Pavilion Books, says the book and magazine publishers “Trends for 2019 are all timeless investment pieces.” interest for knitting, as well from the UK and the US, meaning about individuality, personality Hoppen says she has seen as crochet and sewing books their fingers are on the pulse and authenticity,” Kelly Hoppen a large increase in curved edges is still strong. “We are very of all the happening trends. tells me. “Our interiors, the way and arches in interiors. “This will excited to be working with “You really have to keep your we decorate our homes and translate into crafts via ceramics some of the most sought- eye on fashion and you see lots of the way we dress should reflect and jewellery. Another trend after designers in the field different themes coming through the way we live, and design is we will see in every format this this year, including Kerry that tend to work all the way relative to this. Sustainability year is matte black; whether Lord of TOFT (‘Edward’s Wild through into clothing in handbags, is a running theme, and we its home fixtures, our furniture, Menagerie’, out in October), home decor and furnishings. so are likely to see consumers or fashion accessories.” Stuart Hillard (‘Simple you have to be aware of what the Shapes, Stunning Quilts’, next trends are and what’s moving out in August) and Sincerely forward,” explains TV presenter Louise (‘The Knitter’s Activity and craft expert, Dawn Bibby. Book’, published in July).” sources and mixing them up to “There has been a big resurgence “We have seen a new create something new, unique in fabrics and soft crafts and, I generation breathing new life and personal!” says Michael think, embroidery is making a into knitting, crochet, sewing, Robb, Sales Director, GMC strong comeback. Personally, I’m embroidery and quilting. Distribution. Alongside publishing working on appliqué and printed And it’s been wonderful to books and magazines, the GMC fabrics, but I also think the next see crafters hopping from team regularly exhibits at trade big thing has to be knitting.” one craft to another, using shows and public shows on “I’m really enjoying the inspirations from a variety of both sides of the Atlantic, giving specialist and quirky knitting projects which are being produced,” says Wendy Turner Webster, one half of the Crafty Beggars. “I recently purchased two brilliantly- crafted ‘Handmaids’ inspired by the novel and TV series ‘The Handmaid’s Tale’. For this year, I think big statement pieces of handcrafted home décor items are going to shine… things that someone who walks into your home will see and go, ‘Wow!’”

PAPERCRAFT PERFECTION ❚ As for greeting card designs, they continue 2019 sees many more great books reflecting all to reflect society, according to Amanda of the latest craft trends, and Michael Robbs says Fergusson, GCA (pictured). “Be it in colour the trend-setters among GMC’s recent and upcoming CROCHET CRAZE palettes that chime with the fashions of the day, titles include ‘Crêpe Paper Flowers’ by Lia Griffith, ❚ Celebs are going loopy for it, and Hobbycraft has just revealed words or phrases that have come into popular ‘Pop Manga Mermaids & Other Sea Creatures’ that crocheting is set to be one of the most popular crafts parlance, or the tone of the editorial that chimes by Camilla D’Errico, ‘The Ultimate Guide to Brush in 2019, topping the New Year craft hobbies list. The UK’s with the emotional barometer of the nation.” Lettering’ by Peggy Dean, ‘The Gift of ’ by largest craft retailer has already seen searches for ‘crochet’ on Looking to specific trends and themes that Maybelle Imasa-Stukuls, ‘Feminist Cross Stitch’’ by its website increase by 78 per cent compared to last year. are hot right now on greeting cards, Amanda Stephanie Rohr, ‘Knitted Safari’ by Sarah Keen, ‘Fat New Year often = new challenge, and crochet is proving a popular highlights “A continuation of the tropical, featuring Quarter: Toys’ by Susie Johns, ‘Weekend Makes: hobby to take up and become happily hooked. Hobbycraft recently bold foliage and bright blooms, often with a Patchwork’, the first in a brand new craft series launched its ‘Get Started In’ campaign, with a focus on a different touch of Frida Kahlo, remains strong. At odds by Janet Goddard, and ‘’ by Jill Clay. craft each month throughout 2019 to inspire creativity, kicking with this is the ‘clean fonts against solid block off with crochet. The craft is a popular fashion choice which has backgrounds’ trend, an approach that lends itself been showcased by Michael Kors within their 2019 spring summer to both contemporary sentiments and humour.” collection, as well as Tommy Hilfiger in recent years. Famous faces are Amanda also points to how “female going crazy for crochet, and are leading the way with the ancient craft’s empowerment” features ever stronger, whether revival. Big names have been seen rocking crochet creations, from through figurative depictions of female friends handbags to socks, on the runways, social scene and even the beach together, or inspirational or fun affirmations. – ‘Made in Chelsea’ star and Queen of the ‘Celebrity Jungle’, Georgia Rejoicing in the tangibility of greeting cards, Toffolo, made a statement with her crochet bikini on her latest hols. Amanda says that “texture, be it through “Crochet is an age-old craft which is seeing a resurgence, the board or the interesting embossing mainly thanks to fashion where we’ve recently seen lots of techniques, is coming into play more.” crocheted pieces on the catwalk,” comments Katherine Paterson, A huge wave of crafters are discovering the Customer Development Director at Hobbycraft. “Our customers joy of crêpe paper flower making, too. Paper are embracing this craft as sales show, and our blog posts on plants are proving popular, and detailed paper how to crochet have seen strong traffic, so look out for seeing a cut designs are also still on trend, with wonderful surge of handmade crochet clothes and accessories this year!” window displays and making the cut.

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STATESIDE TRENDS ❚ Across the Pond, Keri Cunningham, Senior Director of Marketing & Research, Association For Creative Industries (AFCI) says “According to the Association For Creative Industries’ latest study, craft participation in the United States is vibrant and growing. Crafters are participating in a variety of different crafts while their interests expand. The most popular categories in participation and spend continue to include painting and drawing, edible arts, kids crafts, papercrafts and sewing and fabric.”

HUG IT OUT WITH FORGOTTEN CRAFTS REFOUND ❚ “Expect to see forgotten crafts and techniques,” CHUNKY YARN! says Katie French, Search Press. “Bargello, yarn ❚ Chunky yarn makes and super-chunky spinning, , candle making and are toys are BIG news. Well known making something of a comeback, and knitters will be for her giant metre-long knitting needles and honing their traditional skills and putting a modern twist huge balls of yarn, Claire Gelder, founder on , lace and . Vintage florals are & co-owner of Wool Couture, says the giving way to strong botanicals and Kawaii-inspired art, chunky knit trend is here to stay. “And we’re and quintessential English country style is losing out to now seeing a lot more people trying out African, Asian and South American influences. chunky crochet. This is going to be one of Japanese style is as popular as ever, and in 2019 will our main focuses for this year. Our crochet continue to find its way into knitting, quilting, origami, courses are regularly fully booked.” She needle felting and embroidery.” says when someone handmakes, they “It’s been great to see renewed interest in macramé, are more inclined to love and keep that , , sashiko, hand lettering, calligraphy and piece much longer than if it’s bought off papercraft,” adds Michael Robb, Sales Director, GMC the shelf. “In this throwaway culture, we Distribution. believe the way forward is handmade!”

DIRTY CRAFTING! ❚ Want to get ahead of the compared to the previous year, game? Try one of the newest, as the nation perfects their hottest, and “most-fun-ever”, personalisation and writing skills. trends in art! Michael Robb, GMC, “It was very interesting says ‘Get Started in Paint Pouring’ to see that writing tools and by Nicky James Burch (Leisure personalisation were becoming Arts Inc) is a trendsetter, while such a popular trends ahead of Hobbycraft reveals that dirty 2019 and we think dirty pouring pouring, mixing more than one is such a great technique, with “Upcycling and repurposing paint colour in the same container each piece of art different also remains strong, and before adding (or pouring) it and totally bespoke. We hope sustainability is a key focus for to a canvas or substrate, is that by increasing our lines, us and our customers through becoming more and more we’ll encourage more people 2019,” says Becks Beere, AVEC. popular, with sales of the fluid art to take up dirty pouring!” says “Calligraphy, brush lettering, kits increasing by 14 per cent last Katherine Paterson, Hobbycraft. and marbling, as year. Sales of wood blanks were Candle making is another well as traditional crafts such up 360 per cent last year, used as trend, which saw a 41 per cent as macramé, candle making a base for pyrography projects rise in sales last year compared and origami, which are being – a pen-like wood-burning to 2017. Hobbycraft’s social given a modern twist, are tool used to create unique and video, ‘How to Make Flowerbomb all key trends for 2019.” personalised gifts or something Candles’, reached over 84,000 Glassmaking is not forgotten, for the home. Calligraphy people on Facebook alone. either. “Amongst many others, items were also up 40 per cent Hobbycraft also highlights our 2019 Spring Fair event a trend alert for traditional welcomes the likes of handmade Japanese wabi-sabi, which is all scented soy candle makers, about the art of, and beauty in, Beauty Scents, luxury handmade imperfection. There has been greetings cards and stationery upsurge in crafters upcycling crafters, Hearts Designs, broken items, such as pots and and one of the world’s most clothing, by adding gold paint prominent fused glass artists or colourful thread and creating in Jo Downs,” says Giovanni patterns from the cracks. Musio, Spring and Autumn Fair.

STREET ART ❚ Eat your heart out, Banksy! Michael Reichhold, Director of Creativeworld Messe Frankfurt Exhibition GmbH, says street art is a big trend in the business. “Street art is very much on trend. It appeals to a broad target audience, ranging from teenagers and graffiti artists, to the older generation. Accordingly, street art is ideal for inclusion in traditional fine arts and creative goods retail shops. At Creativeworld, we have been following the growing enthusiasm for urban art and graffiti for some years now, and we welcome numerous manufacturers, such as Montana Cans, Montana Colors, NBQ, Royal Talens and Feuerstein GmbH with their own brand Molotow, who offer products and materials for it.”

www.craftbusiness.com 22 TRENDS 2019

90 YEARS OF MAGIC! DISNEY DREAMS COMING TRUE… ❚ Can you believe our favourite Cartoon sweaters are mouse is 90?!! And Mickey is seriously stylish and, alongside UBER fashionable, with brands Disney superfans, the fashion jumping on board the Disney crowd is snapping up young- bandwagon, creating clothes, at-heart sweaters sporting accessories and homeware for Walt Disney’s iconic characters fans of all ages to mark Mickey getting a designer spin. Mouse’s 90th birthday. Other Gucci’s S/S’19 features Snow Disney characters are popping up White on sweaters, Zara’s gone everywhere, too. Cath Kidston’s zany for Dumbo, Lacoste for Disney collaboration sees Mickey’s girlfriend Minnie, while enchanting playful prints with Miu Miu’s opted for the Aristocrats. their Bambi X range, while AVEC Kelly Hoppen reveals working has also embraced the much- with Disney on Mickey Mouse’s loved trend. “Licensed offerings 90th anniversary collection remain key and we are excited to was among her most exciting be working with Disney on cross recent projects. “We launched category launches to complement and murals with important theatrical releases, Graham & Brown, followed by including ‘Toy Story 4’, and the rugs with Essie, and I’m delighted new live action releases of ‘The with how well the collections MIXED MEDIA MAKEOVERS Lion King’, ‘Aladdin’ and ‘Frozen have been received. Next up, ❚ “A couple of trends that I have noticed coming through 2’, says Becks Beere, AVEC. we will shortly be launching a various avenues are foiling and mixed media,” says “Also new for 2019 is an exciting Mickey with Leblon Gentleman Crafter, John Bloodworth, a demonstrator partnership with Peppa Pig!” Delienne and bedding with QVC!” for Create and Craft TV. “The foiled finish seems to have returned to craft in a different form over the last 18 months, with many brands launching different ways to achieve a more personal approach to this. This was part of the MAKE IT MINDFUL reason I was so super excited to be selected to work with ❚ Alongside sustainable creativity, we’re awareness and the emergence of coping tactics, Couture Creations and their GoPress & Foil system!” seeing the increasingly-important theme of such as mindfulness, more and more people He says mixed media seems to have been driven by the wellbeing awareness top agendas, too. It’s will be turning to arts and crafts as one way of expansion of journaling, and looks to be growing exponentially. official that crafting is good for us – mentally, addressing their mental wellbeing in 2019.” “I, for one, am glad! Although this style is not a new concept, I physically and socially. Fighting fast fashion “Colouring in particular has resulted in a growth have been an advocate of personal creative expression for a long with slow fashion, making at our own pace and in interest in drawing and painting,” says Katie time and this style gives so much scope for creative enjoyment mindfully, is beneficial for our health. Design-led French, Search Press. “People are honing their that it’s great to see more and more people being experimental Top Drawer included a wellbeing lifestyle sector artistic skills to create beautiful wall art, handmade with their use of both traditional and contemporary mediums!” this year, while up there among Creativeworld’s greetings cards and embellished journals and 2019/2020 trends are cosiness, get-togethers scrapbooks and, in 2019, they will continue to with friends, parties and self-decorated tables. carry these skills into painted and mixed “In 2018, we saw consumer interest peak media textile art. The holistic advantages of in candle making, macramé and lino printing. crafting that were highlighted by the colouring Looking ahead, deep into 2019, we expect to phenomenon are as strong as ever, and two of see a greater focus on products marketable as the prime reasons why people get into crafts is to mindful or meditative. That’s because amidst de-stress and connect with like-minded people,” the clamour and stress of our hectic, tech- Katie continues. “Online crafting groups will dependent lives, more and more people are craving continue to flourish, and crafts that involve mindful, inexpensive methods of detoxing,” says Giovanni repetitive actions, such as embroidery, knitting Musio, Spring and Autumn Fairs. “With increased and crochet, show no signs of going away.”

DISNEY COUTURE JEWELS ❚ Jewellers are also getting in on the act and dazzling Disney earrings, necklaces, bracelets, rings and charms are being worn by celebrities around the globe. Jewellers are THE NEW UNICORNS? weaving wonderful ❚ Following in the footsteps stories into magical of the flamingo and designs and, with the ubiquitous unicorn, the fairy tale arrivals of humpless Alpaca made an their Disney collection, appearance as 2018’s new iconic jeweller Pandora has animal trend, with brands produced gorgeous homages we see the trend of mixing old trends seeing us sparkle include including Cath Kidston with its magical pieces, including and new, iconic pieces from ‘must-have’ XXL ear-wear, launching a range. What’s hand-crafted Disney charms previous collections that are futuristic ear cuffs and neck set for stardom in 2019? such as Mary Poppins’ bag, relevant season after season, brace chokers. Layering is leading “I think that unicorns are Pinocchio, the Seven dwarfs styled with new pieces from the the pack, with mixing’n’matching going to stay for a little while. and Donald Duck to celebrate current collections. We like the lending a vintage allure at They seem to still be really Mickey’s big birthday. idea of combining many small Alexander McQueen. From popular,” says Dawn Bibby. “Right now, people want pendants on a necklace clustered hair slides to “Llamas and alpacas are quality, transparency and or chain – it’s a nice way necklaces, pearltastic shells still coming through. We’re sustainability. These things have of carrying meaningful are everywhere, and gold is also seeing mermaids and always been core values for memories from the past back and better than ever. underwater scenes and, I Pandora,” and continuing to add Playing cupid? With think, we will see more wildlife Francesco to that story by styling Valentine’s day around the - toucans, hummingbirds, Terzo and with new ones.“ corner, Pandora’s latest a little bit of jungle style. Filippo From playful collection is perfect for So, I think this year will be Ficarelli VP pieces in every colour star-crossed lovers and exciting and colourful!” says Emma Jewell who, along Creative of the rainbow with Disney fans alike. Dangle The unicorn trend has with Dawn, is a presenter on Directors ‘Quality Street’-style charm rings and romantic. been described as “marketing Hochanda TV. “Hopefully, it of Pandora, gems, to on-trend cutting-edge collections, by magic”. “I think the unicorn will pave the way for lots more explain. “In scene-stealing pearls for high-end designers such trend was a fab gateway cool crafts to take the stage. I line with this all-out glamour, other Karl Lagerfeld, are also for trend crafting to push its reckon sloths, leopard print and tendency, sensational jewellery gracing famous fingers. way through to the forefront,” swans will be big this year!”

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www.craftbusiness.com 24 THE BIG INTERVIEW In Bed with Peter Andre at Hos Home!

Global singing sensation and star of the stage, Peter Andre, chats exclusively with Angela Sara West about his top design tips, fragrances, clothing collections and a new capsule collection of beds for celeb-loved Hos Home

T From opening for Madonna Peter discovered his passion a whole lot more than okay... Following success in his T JUNGLE LIFE, STRICTLY and moonwalking in Michael for music at an early age, with it’s been a total triumph! adopted Oz, the pop star sang DANCEFLOOR MOVES & Jackson’s famous footsteps, Michael Jackson his biggest Alongside his singing success, his way into the limelight 60 MINUTE MAKEOVERS to waltzing his way into our inspiration growing up. “I’ve loved Peter’s become a popular back in Blighty. After moving Following four further Top Ten living rooms in ‘Strictly Come music ever since I was young, TV personality and is now to London, Peter forged a singles, the ‘90s pop -up Dancing’ and conquering his but I have to tell you, my parents fi nding fame as a Hollywood successful music career in took some time out, but came fears in the ‘Celebrity Jungle’, didn’t want me to go into music, actor, too. But how did it all Europe with his much-loved back with a bang after his break this pop star-turned-presenter- so when I went into the business, begin for this global icon? single ‘Mysterious Girl’, with from the public eye, fi nding turned-Hollywood actor has they were petrifi ed!” he tells me. He fi rst rose to fame as a follow-up singles ‘Flava’ and fame again when he entered been making waves in the music “They were thinking of all the singer during the ‘90s, after ‘I Feel You’ both hitting the the jungle for ‘I’m A Celebrity… and entertainment business common pitfalls, but I wanted his big break at sweet 16, number one spot in the singles Get Me Out of Here!’, where he for an impressive quarter of a to show that, if you are honest when his 1990 appearance chart, seeing Peter become wrote the song ‘Insania’ and century. And now, inspired by as a performer, it can be OK.” on the Australian TV talent the sixth best-selling artist gave fans a daily dose of those his time presenting ‘60-Minute And that ensuing career in show ‘New Faces’ resulted of the decade in the UK. impressive abs. Shortly after, the Makeover’, he’s turned his the industry has worked out as in a recording contract. Opening for the Material 2004 re-release of ‘Mysterious multi-talented hands to design. Girl’s Girlie Show World Tour Girl’ went straight to the top With 25 years in showbiz stadium tours 25 years ago of the UK charts, eight years under his belt, plus a plethora also put him on his path to after its original release, seeing of projects in the pipeline, this superstardom. “I mean, it was the celebrated singer enter irrepressible star is just hot off Madonna! The biggest pop star the Guinness Book of Records the stage from a retro 90s tour in the world… it totally blew my as the only singer to have the following fi lming for a new movie mind…” He went on to become same song hit the top of the UK role in LA, while next month, he an internationally-acclaimed charts three times! Gracing the celebrates with a very special music star, touring with his ‘Strictly’ dancefl oor in 2015, the anniversary tour, taking him own shows all over the world, King of Pop and 90s nostalgia on the road again. But that’s winning countless accolades more recently performed several not all… creative pop sensation along the way. Having clocked Michael Jackson hits to rave Peter Andre’s also added a up three number one singles, a reviews at ‘Thriller Live’ in aid new string to his bow; having number one album and ten top of The Prince’s Trust, “One of designed clothing collections fi ve singles in the UK alone, he’s the biggest honours of my life!” and formulated fragrances, he also clinched two platinum and And along with reality shows recently launched a luxury, but three gold albums along with a-go-go, there have been other wallet-friendly, interiors range. numerous gongs, including a small-screen appearances prestigious World Music Award aplenty, including presenting T NEW FACES - BIG BREAK and no fewer than three ARIAs gigs galore on shows such Born in England but raised in (Australian Recording Industry as ‘60 Minute Makeover’, Australia from the age of six, Association Music Awards). showbusiness reporter jobs

www.craftbusiness.com THE BIG INTERVIEW 25

on ITV’s ‘This Morning’ and strings to his ever-expanding cookery slots on ‘Lorraine’. bow, he recently launched his new interiors collection, A. By T CELEBRATING 25 Andre, which sees the pop YEARS IN SHOWBIZ! sensation expand his business He’s also making a new name repertoire into the home sector. for himself in Hollywood, having The top pop star launched landed a leading part in ‘The his interiors collection last Inheritance’, fi lmed last year in LA, November with luxury furniture along with voicing the character retailer HOS Home, kicking off of a mischievous rally car in the with bespoke, handmade beds. latest ‘Thomas the Tank Engine’ “It was an amazing launch and fi lms. This February and March some very good friends of mine see the record-breaking Aussie came to support me, including Brit back on stage to mark his Leigh Francis (aka Keith Lemon), impressive quarter-century Gino D’Acampo, Vanessa milestone in showbiz, before Feltz, Richard Desmond, Scott starring as Teen Angel in ‘Grease and Adam Thomas, Megan The Musical’ in the summer. McKenna and many more. I “My ‘Celebrating 25 Years’ tour was very happy they all came… will see me performing at 25 it’s nice to support each venues around the country. I’m other with other projects.” so excited to celebrate with How did the collaboration everyone who has followed me and capsule collection come over the years! It really is going about? “It was an 18-month idea to be a great show, with lots of turned into reality. When my wife, the old classics as well as some Emily, and I bought our house it of my more recent stuff, plus a was a new build, a completely few surprises thrown in along the blank canvas,” he explains. of luxury, bespoke beds at an hands-on and having lots of luxurious beds? “I’m having lots way! I hope everybody loves it.” “When I was looking at bespoke affordable price. We’ve designed creative input. “Absolutely – I of conversations with many furniture, it was so outrageously four beds, with different tastes don’t just put my name to people who are interested – the T MAKEOVER MAN WITH expensive, so I got in touch with in mind to appeal to everyone.” anything, this is something feedback has been amazing. A PASSION FOR FASHION Dan and Layla Chapman of HOS that was really important to But I tell you now, I wish I was And if you’re after a makeover, Home. They helped to transform T BEAUTIFUL, me, so to have the input was taking one on tour with me when Peter’s your man! He ventured our bedrooms very reasonably BRITISH-MADE BEDS essential, otherwise I wouldn’t I travel around the UK on my into the world of interior design – in fact, if you saw me on The brand’s mission is to do it. I’m incredibly passionate ‘Celebrating 25 Years’ tour!” through his work presenting ‘Michael McIntyre’s Big Show’ place itself at the forefront of about home and family, and ITV’s ‘60 Minute Makeover’ recently you would have seen luxury homeware and style being able to have had such a T MORE IN STORE and never passes up an opp to the bed they made for us on with a range of customisable creative input in this project and Designer Peter says he has much showcase his creative side. “I that.” (Peter was pranked in the beds handcrafted by British see the ideas come to life has more in store for the brand. “This love presenting the show and middle of the night by the cheeky manufacturers, using traditional been a fantastic experience. I is only the start! Currently, we the stories from the families comedian for his ‘Celebrity upholstery methods, with loved everything, from looking only design and manufacture that deserve the makeover and Midnight Gameshow’ slot!) materials sourced from in and at the design, to choosing the beds, not mattresses. For seeing the transformation. It was “Since being involved in around the UK. “A. By Andre is fabrics and colour.” From single now, we are concentrating such a great show to do, I really property and developing my focused on creating modern, to super-king, along with size, on the beds. But who knows loved the opportunity to change portfolio, I’ve realised the luxury furniture designs that shoppers can select smooth what the future holds!” people’s lives.” With a fl air for importance of fi nding the right represent glamour, sophistication or crushed velvet and choose With wife, Emily, and four design, the singer/songwriter furniture that looks amazing, is and joy,” Peter explains. “The from an impressive palette of children, plus such a diverse has created several fragrances in built to last and is affordable. My ethos of affordable luxury, colours. His favourite design in portfolio, family man Peter has the past. “We’ve had a range of passion for this really ignited in choice and making a home his stunning range? “I think, for a lot on his plate but somehow fragrances out and they’ve been trying to fi nd the right designs feel special is ingrained in the me, it has to be The Mayfair... manages to juggle his plentiful very successful. We may look at for my own home and embark brand’s DNA. The beds are it’s a real touch of luxury.” projects to strike a happy work/ something else later this year.” on designing a range of my bespoke, handmade and, more Screaming style, the HOS life balance. When it’s time The on-trend pop star also own. So, the progression was importantly, British made. All Home brand boasts bountiful for a break, he swaps A&R for has a particular passion for a natural one and, in terms manufacturing takes place in the big-name fans, including some R&R at his fabulously- fashion, and has designed a of the idea behind the brand UK, at our dedicated factory.” Amanda Holden and Brian furnished home, which is just range of shirts, t-shirts and and designs themselves, we Wearing his new designer McFadden. Have any famous the ticket for some well-earned children’s clothing alongside wanted to create a selection hat, Peter enjoys being very faces snapped up one of Peter’s rest. Peter says he loved art teaming up with Denise van when he was growing up Outen to promote stylish clothing and now enjoys doing arts for Matalan. “I do a bit of work “My dad wanted me to go into this business, and crafts with his kids. for Matalan – I enjoy working The proudest moments with the team there. I do love but obviously I wanted to go into music. It of his career so far? “I’ve had fashion though… I’ve really so many, I don’t think I could been getting into my fi tted suits must run in our blood... it’s just taken 25 years possibly choose… I’ve been over the last few months!” extremely lucky to have had Craft and design seems to to get the ideas together!” so many opportunities in my run in the blood; Peter’s family career, from singing to TV has a long history of working presenting and even acting and in the housing and architecture designing now. It’s just been industries and his mother used to amazing that I’ve had so many be a seamstress. “You’re right! I doors opening and I’ve been wanted to start this new venture lucky to give new things a try!” following my family history in architecture and designer homes. My dad was one of the fi rst to build luxury designer homes on the Gold Coast, and my brother, FACTBOX Michael, worked for one of the A. By Andre: biggest architects and interior www.abyandre.com design companies in Australia. is available at My dad wanted me to go into this www.hoshome.com business, but obviously I wanted For information about to go into music. It must run tickets to Peter’s Celebrating in our blood... it’s just taken 25 25 Years tour, visit years to get the ideas together!” www.ticketmaster.co.uk For further details, visit T IN BED WITH ANDRE! Peter website: Fancy sleeping in Peter’s bed? www.peterandre.com Well, now you can!! With many

www.craftbusiness.com 26 TOP INFLUENCERS OF 2018 The Power of Influence – It’s Inspiring! Angela Sara West chats with top craft and design infl uencers and rising stars of 2018 who are both challenging and helping crafters to get back-on-track and keep the romance in their creative life alive

WENDY TURNER WEBSTER KIRSTIE ALLSOPP & AVEC - CRAFTY BEGGARS TV SHOW T Synonymous with the word ‘handmade’, the craft projects, which have Queen of Craft needs no introduction… The been carefully designed T Well known for their popular presenter is not only an authority to be perfect for everyone, innovative and imaginative on property, but also on all things craft. from complete beginners ideas and ingenious knack for Instrumental in helping to push craft back to experienced crafters.” cleverly combining traditional into the limelight, home-loving Kirstie has Britain’s favourite celebrity and contemporary crafts, worked with the crème de la crème of crafters, crafter’s love affair with handmade embraces The Crafty Beggars are also learning and showcasing countless crafts and everything from vintage to hot-off-the-press massive infl uencers. “It’s a techniques along the way, and skyrocketing craft innovations. From re-using, restoring weird combination of feeling creative makers to craft stardom through and upcycling, to avant-garde techniques, fabulous and humble at the her inspirational and delightful ‘Handmade’ she shows us how to transform vintage into same time!,” says Wendy Turner shows for Channel 4. Adding seasonal modern-day treasures using a range of crafting Webster, one half of the much- sparkle to everyone’s Christmas, the most skills and practices, as well as how to create loved crafty all-rounders. wonderful time of the year sees back-to-back unique and beautiful makes from scratch. The Popular over the Pond, too, DERMAGUARD 1.8 3 COL_ADS 24/01/2019 14:53repeats Page 1of her beloved ‘Kirstie’s Handmade Devon and West London-based small-screen the crafty TV partners have Christmas’ series, alongside treating us to star fi rmly feels that nothing shows how much played an important part in brand-new episodes every festive season. you love someone more than a handmade the booming traditional and The much-loved TV personality with a gift, card or decoration. From bath bombs and contemporary craft revival, passion for patterns, upcycling and all things soaps, to lip balms and wreaths, her creative championing upcycling British has recently produced a wonderful new kits with AVEC make crafting as easy as pie. and recycling old items and worth a surf,” says Wendy, while range of craft kits for Aldi, having collaborated “With everything you need to get started and a clothes, and inspiring people 2019 sees exciting new projects with AVEC, the market leader in creative comprehensive how-to, even complete beginners to rekindle old craft skills a-go-go. “I’m launching two compilation kits. “My passion for all things home will feel confi dent to pick one up,” she says. so they’re not forgotten. new businesses this year; The and handmade is at the heart of my newest Author of several books with Hodder & The crafting buddies created Crafty Beggars Emporium - a craft kits,” Kirstie tells me. “I love working with Stoughton, including ‘Kirstie’s Homemade The Crafty Beggars in 2014 to craft supplies company - and skilled artisans to develop new and inspiring Home’ and ‘Kirstie’s Vintage Home’, her annual bring crafting and upcycling into The Beggars Belief Emporium Handmade Fair, held at Hampton Court Palace the 21st century. Both Wendy - a company which produces between 13th–15th September this year, is and her sidekick, Julie Peasgood, amazing upcycled items of home re-launching as the Handmade Festival (www. enjoy mixing recycled/unwanted décor,” she reveals. “You can thehandmadefestival.com) and continues to materials with new crafting catch me at the NEC Creative champion artisan makers and designers and to products to create something Craft Show in March, on the celebrate everything handmade. Transforming that’s completely unique, and Crafty Beggars stand with not only homes, but also lives, Kirstie believes are hugely passionate about my co-presenter, Julie. Team that craft has an important role to play in the life-enhancing benefi ts of Crafty Beggars will be hosting a health and education. “Get creative this year, being creative. Formerly fl ying Creative Craft Den packed with fi nd a project and give it a go!,” she says. the fl ag for Create and Craft wonderful workshops, too. We’re TV as craft ambassadors, also about to launch something Social media followers: they’re now ambassadors for called #TeamCraftyBeggars Twitter: 403k The Creative Craft Shows with on social media, so keep an Facebook; 88.5k ICHF. They’ve also worked with eye out for that hashtag!”” Instagram: 58k Hobbycraft and made videos Pinterest: 17k (recently joined) encouraging families to create Followers: together for Poundland, and Facebook: 6,000 have a double-page spread in Twitter: 2,500 ‘Crafts Beautiful’ magazine. www.craftybeggars.tv Continuing to develop their own ranges, the dynamic duo’s Don’t let damaged skin stop your customers from range of imaginative keepsake being creative. boxes in the form of ‘crafty cottages’ dies have seen sell-out We are seeking craft and knitting shops to sell our DermaGuard Skin success. Their eponymous Protection Lotion. Ideal for all craft workers – and for all crafts. Introduce TV series on Together TV your customer’s to DermaGuard and give them their kicked off on the brand- smooth skin back again. new channel last summer. Once tried, they won’t want to “The last was the best series yet, but it was be without it. Guaranteed to mainly studio based, and protect and repair. we want to get out and Want to be a stockist? about! This year will see a brand new series on Contact us at: Together TV, called ‘Crafty [email protected] Beggars on the Road’!” or on 01745 584 049 The creative for our wholesale prices and twosome’s website at for further information. www.CraftyBeggars.TV has recently been updated. “It’s

www.craftbusiness.com TOP INFLUENCERS OF 2018 27

KELLY HOPPEN MBE EMMA JEWELL – EMMA JEWELL CRAFTS T With over 40 years’ experience at the forefront of T Supercool crafter/designer/ are making, her industry, world-famous interior, homeware and blogger/YouTuber Emma Jewell what they jewellery designer to the stars Kelly Hoppen has is proud to be a part of the big are into and been designing rooms for the super-rich and craft revolution we’re seeing what they super-famous for decades. with younger crafters looking to love! I design The BAFTA-nominated design doyenne’s unique get creative. “I think what sets papers for fl air has won her abundant accolades, including the me apart from my competitors the box each ‘Oscar’ of the industry, the Andrew Martin Interior is my love of glitter, everything month, and mix Designer of the Year award and a much-coveted holographic and sparkly!” glitter and sequins to match MBE from the Queen for services to interior design. This sequin fanatic’s monthly the box’s monthly theme.” The undisputed Queen of Interiors and former Craft and Cocktails Club is a Emma sources inspiration BBC Two ‘Dragons’ Den’ investor is also the author of popular crafty crowd-pleaser. from Pinterest, Instagram and bounteous books, stars on ITV’s ‘This Morning’ “It’s fab! I run it in three venues the high street. Sharing her designer slots, has hosted her own TV programmes across the south of England sparkly makes on social media, and been a discerning judge on BBC Two’s ‘The Great and am looking to expand to six her Facebook page is the Interior Design Challenge’ . Her inaugural Kelly venues this year.” The Glittery place for her very own ‘Tribe of Hoppen International Design Awards, launching at Hands Box, Emma’s monthly crafters and makers’ to share Design Shanghai, Asia’s leading design event later her to share her knowledge in her recently-launched craft subscription box, sees crafty content, tips and events. this year, aim to recognise and celebrate interior Design School, offers live online events and is the subscribers treated to a surprise “It’s super satisfying to have design excellence by facilitating and encouraging fi rst of its kind in the design community. range of craft supplies from the people ask you where you got design talent. Leading architect, interior and product She says working with Disney on Mickey Mouse’s Queen of Glitter. “My subscription something and to reply that you designer Steve Leung and multi-award-winning 90th anniversary collection was among her most box business, alongside my made it!” The former professional LA-based interior designer Martyn Lawrence Bullard exciting recent projects - her collections of stunning blog, gives me a really good dancer also creates costumes will also be on the judging panel. wallpapers and murals with Graham & Brown and understanding of what crafters for stage plays. What crafting She is also something of a social media rugs with Essie have gone down a storm. magic can we expect next from sensation, with 143k Twitter followers and 131k on this seriously cool contemporary Instagram, while her online store, Kelly Hoppen Followers: crafter? “I’m launching my own Home, has established 73.5k followers on Insta. “I Twitter: 143k range of craft supplies, as I can feel incredibly lucky to have such a large social Instagram: 131k see a real gap in the market media following!” Kelly tells me. “It allows me to offer Facebook: 73.5k for cool sassy supplies.” insight into my work, as well as other aspects of my Pinterest: 25.5k life, on a personal level. I try to offer advice as much www.kellyhoppen.com (online store Kelly Followers: as I can, which helps me channel everything I’ve Hoppen Home - 73.5k Instagram followers, Pinterest: 27.8k learned over the years and pass the knowledge on to 55.5 Facebook fans) Instagram: 2k ZWEIGARTyoung 1.2_ADS creatives 23/01/2019 all around 12:48 the world.” Page 1 www.kellyhoppeninteriors.com Twitter: 1k Her exciting new video content has added (Kelly Hoppen Interiors) YouTube: 700 another new string to Kelly’s creative bow. The Kelly www.kellyhoppen.design (Kelly’s new video Design www.emmajewellcrafts.co.uk Hoppen Online Interior Design Masterclass, allowing Masterclasses) www.craftandcocktailclub.co.uk

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www.craftbusiness.com 28 TOP INFLUENCERS OF 2018

PATRICK GRANT and L’Oréal. The sensational seamstress also mentored high-profi le fashion designer, & ESME YOUNG Ashish Gupta.. T There’s a big buzz in the air of the “I’ve always been interested in craft, needlework world as the nation’s sewers, hand sewing, embroidery and making and designers get thready things. I knit and crochet and have read for another spectacular small-screen sew many books on the subject,” says the edgy down… Yes, it’s back – and the fi fth series designer. of ‘The Great British Sewing Bee’ will see Wearing her off-screen teaching hat, the King and Queen of threads, Patrick Esme is a senior lecturer on the prestigious Grant and Esme Young, resume their roles fashion course at London’s Central Saint as judges on our screens this February. Martins college that she, herself, attended As the quest to fi nd Britain’s best home during the 70ss sewer begins, Patrick said: “I’m super Esme is also involved with a project excited about the new series! We have a called ‘Exploding Fashion’, a collaboration wonderful new presenter, Joe Lycett, who with other members of Central Saint brings a huge new energy to the sewing Credit: BBC Martins, comprising curators, room, and ten of the best contestants we’ve photographers, fashion historians and ever seen, plus eight weeks of the trickiest manufacturer and sewing factory, Esme co-founded the fashion label pattern cutters. “I’ve been to many challenges. I loved making this series.” Cookson & Clegg, and in 2016 launched Swanky Modes, which gained iconic status museums in New York, Japan, Paris and Prestigious Savile Row tailor and award- his not-for-profi t social enterprise, the with its signature celeb-loved bodycon the V&A, looking at their archives. It will winning fashion designer Patrick Community Clothing project, in response dresses. Cher, Grace Jones and Julie eventually be a book and an exhibition rejuvenated the fortunes of Norton & Sons to the extreme challenges facing the Christie were fans and the label’s legacy about the importance of the pattern cutter and resurrected its defunct subsidiary E. British clothing and lives on, with its dresses a part of a in the design process. At fi rst, I was slightly Tautz as a ready-to-wear brand. industry. “Our mission is to make permanent collection at the V&A and the terrifi ed as it was quite a daunting project. Showcasing the re-imagined label at sustainable and ethical clothing affordable, Museum of London. But all the museums were so helpful and Fashion Week 2010, it transformed British and to create and sustain great jobs in the Now working out of her Hackney studio, welcoming. It’s been absolutely amazing!” men’s style, for which Patrick was awarded UK textile and garment-making Esme has made clothes for countless ‘Menswear Designer of the Year’ at the communities.” famous faces, including Phil Collins, Dame Followers: 2010 British Fashion Awards. His As for Esme, how does she feel to be Kiri Te Kanawa and Jane Asher, and Patrick Grant collaboration with Debenhams on his brand such a huge infl uencer, encouraging famously designed Renée Zellweger’s Twitter: 28k Hammond & Co, meanwhile, is the most advanced makers to challenge themselves bunny girl outfi t in ‘Bridget Jones’s Diary’, Instagram: 6k successful designer collaboration in the with the craft and non-sewers to pick up a along with Honor Blackman’s outfi t. With a department store’s history, now selling in needle and thread? “Well, I hadn’t realised broad skill set and famous projects on her Esme Young over 150 stores in six countries. that I was, to tell the truth! I hope, through CV, she’s also designed for Hollywood box Instagram: 1k+ followers He is a regular TV and radio my work, that it encourages and helps blockbusters including ‘The Beach’ and commentator on British fashion, clothing people to enjoy craft and making their own ‘Captain Corelli’s Mandolin’ and, along with The Great British Sewing Bee’ and textile industries. Patrick is also things,” she says. “In my mind, it’s a real making costumes for fi lm’s leading actors returns to our TV screens on BBC encouraging the uptake and rekindling of positive that people take up craft using and pop videos, makes bespoke clothes for Two this February: www.bbc.co.uk/ the ancient craft in his new role as their hands. On all sorts of levels, it’s very high-profi le campaigns, including Tia Maria sewingbee (95,863 Facebook co-Chairman of Future Textiles, part of the good for people creatively and (with supermodel Iman), Levi’s, Boots No 7, followers, 45k Twitter followers) Prince’s Foundation, which works to sustain psychologically. I also feel that it’s good to De Beers, Pretty Polly tights, Max Factor, skills and create jobs in the UK’s garment- make people slow down sometimes and Yardley and Rimmel. Developing sewing Comedian host, Joe Lycett, boasts a making industry. problem solve. The way they express and pattern cutting techniques for staggering 455k followers on Twitter, Several years ago, Patrick purchased themselves creatively is important, and it’s underwear and swimwear led to her work 404k followers on Instagram and no another ailing business, clothing very personal, which I think is interesting.” on special projects for Triumph underwear less than 232k Facebook fans!

CATH KIDSTON & FEARNE COTTON T It’s been a busy year for the creative director role in 2014, but skipping across signature Cath British style icon who perfectly Followers: Cath Kidston brand, too. Not the fashion and lifestyle retailer Kidston prints for an imaginative encapsulates our brand values Cath Kidston: only has ‘The Home of Modern and its purse-pleasing prints Bambi x Cath Kidston collection. and motto, to ‘brighten up your Instagram: 479k Vintage’ been celebrating a continue as a fast-growing global Other recent releases have day’. This collection felt like Twitter: 118k milestone 25 years of booming business, brightening up stores included Alpacas, London the natural way for our special Facebook: 806,000 business, but it’s also been in 16 countries worldwide as icons and Spring Birds ranges, partnership with Fearne to www.cathkidston.com basking in the sensational well as online, offering a range of while the brand launched an evolve. The result is a range we success of a 2018 collaboration products, from accessories and exclusive limited-edition fashion, are all extremely proud of.” Fearne Cotton: with Disney, and is now reaping womenswear, to childrenswear homeware and accessories range The former Radio 1 DJ and Instagram: 2.5m the rewards of Cath Kidston’s and home furnishings, featuring with popular presenter and social ITV2’s ‘Celebrity Juice’ team Twitter: 7m fi rst celebrity collection! its quintessentially British media sensation, Fearne Cotton. captain, Fearne has over 7 million Facebook: 100k Giving vintage inspiration designs and iconic use of fl orals. “I’m so excited to be working Twitter followers, 2.5 million www.offi cialfearnecotton.com a contemporary twist, the Having teamed up with with one of my favourite British Instagram followers and nearly company and its nostalgic prints Disney for an exclusive limited- heritage brands,” Fearne says of 100k fans on Facebook, ranking have come a long way from its edition Mickey’s 90th Anniversary the creative collaboration, which her amongst the world’s top eponymous founder’s fi rst small collection, another creative combines Cath Kidston’s famous 250 most infl uential Tweeters! shop selling car boot fi nds and collaboration with Disney print heritage with Fearne’s vintage fabric in West London. designed playful prints of Bambi passion for positivity and keen Cath stepped down from her and friends Thumper and Flower eye for design. “I’ve been a fan of Cath Kidston ever since I got my fi rst spotty table cloth from them for my fi rst fl at, so it’s been an absolute dream to design such a positive, playful range with them.” Launched last October 2018, the ‘Fearne Loves’ collection features the Hampstead Ditsy archive print, alongside motifs that are important to her, such as tributes to her children with sketched honeybees and T-Rex dinosaurs, “Fearne has been a long- standing brand ambassador and fan of Cath Kidston, so we are extremely excited to announce the collaboration,” comments Cath Kidston’s Head of Communications, Xenia Xenophontos. “Fearne is a

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DEBBIE SHORE STUART HILLARD T Much-loved sewing T Quilting supremo, fabric designer, magazine As one of the UK’s leading quilt infl uencer, award-winning columnist and Create and Craft TV presenter, designers, with hundreds of author and top TV stitcher, Stuart Hillard, found fame as the maverick star published patterns to his name, Debbie Shore, has been of the fi rst series of BBC Two’s ‘The Great British this Yorkshire-based teacher and doing her infl uential bit Sewing Bee’. The semi-fi nalist has since been home décor expert has over 25 for the age-old craft for inspiring others to get quilting with his fun, fresh, years’ experience under his belt, has decades. Alongside guest inclusive and achievable approach to the craft. designed for famous faces including Zandra demonstrating on sewing “I feel truly honoured and blessed to be Rhodes, and for the last three years has been a machines and techniques working in the creative and craft industry and a judge for British Dressmaker of the Year on Create and Craft TV, very important part of that role is as an industry alongside his role as a judge and craft expert on she offers instructional infl uencer”, he explains. “Working with Channel 4’s ‘Kirstie’s Handmade Christmas’. tutorials on YouTube and manufacturers and sourcing companies affords 2019 is set to be another buzzing year for in brilliant book form. me the kind of privileged insider knowledge self-confessed fabric-a-holic Stuart. “I’m Kicking off her career reserved for a very few, and having the opportunity launching a number of new fabric collections, as a children’s TV presenter, to then share these innovations and trends including ‘Rainbow ’ and ‘Nutcracker Debbie boasts an impressive through radio, TV, social media, books, magazines Christmas’, both with The Craft Cotton and extensive career as a craft the tools and materials you and workshops is a very special part of what I do. Company.” And, following on from ‘Sew Fabulous’ presenter and also an actor. need, key techniques, and What makes my role extra special is the and his bestselling beginner-friendly quilting She has hosted live fashion offers a handy troubleshooting opportunity I have to feedback to the companies I bibles, this original ‘Bee’s’ latest book with shows and writes for several section to ensure you have work with based on the responses, wishes and Pavilion ,‘Simple Shapes, Stunning Quilts’, popular sewing magazines, everything all sewn up! aspirations of the consumers I meet. I’m part of a launches in August 2019. too. Voted Sewing Designer Last summer, Lincolnshire- very important two-way conversation.” of the Year in the Immediate based Debbie launched her fi rst Knitting since he was three, Stuart not only Followers: Media British Craft Awards fabric range, ‘A Cottage Garden’, later learnt to sew, but to spin, weave and crochet. Instagram: 4.5k 2017, she’s also offi cially the in collaboration with the Craft UK’s best-selling craft author, Cotton Company. Based on her having written no fewer than 19 sketches of her own gorgeous sewing project and technique garden, it was reprinted within HANNAH READ-BALDREY – COUTURE CRAFT books with Search Press. “My two months due to its enormous T London-based multi-crafter, The well-known craft ground-breaking ‘Build a Bag’ success. “My second range, photographic stylist, bestselling personality has sold over books, with easy-to-use plastic ‘Lily Pad’, caused much interest craft author and presenter, 150,000 books worldwide, templates, created quite a at Quilt Market and will be Hannah Read-Baldrey, offers including Pavilion’s bestselling storm in 2018!” she says. Her launching in May, followed by ‘creative styling for creative title ‘Flowerbomb!’, released last latest hot-of the press title a Christmas Quilting range.” clients’, showcasing her ‘elegant, year. “In recent months, I have ‘Debbie Shore’s Sewing Room Her ‘Half Yard Sewing Club’, playful and whimsical’ style worked with an array of brands Secrets: Machine Sewing’, meanwhile, is an inspiring, through her passion for paper and magazines, including Olivia couldn’t wait to inspire; educational subscription site and fl orals. Over the years, she Burton, ‘Marie Claire’ and ‘Red’, she published on the very fi rst day which Debbie set up with Search has created video content for says. “I was delighted to be the of January, it’s literally bursting Press. Over 1,000 members leading magazines and retailers, featured stylist in the December at the seams with countless joined up in the fi rst few including ‘Red’ Magazine, QVC, issue of ‘Good Housekeeping’ top tips, techniques and trade months to enjoy projects, her Tesco and Hobbycraft and has this Christmas, with my craft hacking and happy nappy news. secrets for successful sewing. insightful blog, plus videos and also worked as a photographic ideas for the festive season!” “I now have a monthly trend Always busy with her writing live interaction with real-time stylist for high-profi le clients Making and modelling her own column called ‘The Couture Craft and designing, there are even Facebook chats. The highly- such as Debenhams, Waitrose, designs, Hannah has an important Journal’ in the newly-launched more titles to come in 2019. respected sewer has racked up Clarins and Boden. infl uential role with Hobbycraft, is ‘Crochet Club’ magazine from “Along with ‘Sew Outdoor Living’, over 200,000 subscribers and a QVC craft ambassador and is the makers of ‘Crafts Beautiful’, I will be releasing the second in nearly an incredible 30m views also an ambassador for Ellison, where I discuss what I’ve been the series of technique books, on YouTube! She says the best representing their Sizzix brand. “As up to and the designers I’m this time concentrating on thing about her job is sharing well as continuing my work as a loving. I will also be working quilting,” reveals Debbie, who her knowledge and the fabulous Hobbycraft infl uencer - we have with mega brand Ikea on their invites sewers to step into her feedback from those inspired by been fi lming lots of lovely videos creative social media, working sewing room with her new her books and YouTube channel. on candle making, fl uid pouring with IKEAhacker and trend videos. ‘Sewing Room Secrets’ series. “Recognition from the industry and soap making – I have started And, in the early summer, I will The maestro maker walks is both fl attering and exciting!” working with Dobbies Garden be having my rainbow baby!” you through every aspect of Centres, creating style and craft machine sewing, revealing Followers: video ideas for their social media Followers: her top tips and providing Facebook: 12k channels. I recently fi lmed a series Instagram: 12k in-depth and helpful guidance Instagram: 3.5k for Sizzix on Christmas crafts, too.” Twitter: 1.5k every step of the way. From You Tube: 202k subscribers CHECKER DIST. 1.4 5 col_ADS 22/01/2019 14:01 2019 Page sees 1 lots of exciting Portfolio: www. sewing room essentials, to : nearly 30m views happenings in store for blooming HannahReadBaldrey.com guiding you around your sewing www.debbieshoresewing.com Hannah, including some happy Blog: www.couturecraft.co.uk machine, Debbie explains all www.halfyardsewingclub.com

www.craftbusiness.com 30 TOP INFLUENCERS OF 2018

DAWN BIBBY - DAWN BIBBY CREATIONS SUE STRATFORD T With the help of a sponsorship choice and opportunity to learn – SUE STRATFORD DESIGNS from the Prince’s Youth to grow in the crafting world.” T Self-described “accidental knitwear Business Trust, craft expert On a mission to “inspire, designer” Sue Stratford is one of the UK’s Dawn Bibby launched her own motivate and challenge people’s most successful and popular craft authors. business designing and knitting crafting”, Dawn has been Starting out as a yarn shop owner, skilful Sue mohair coats and jackets, soon demonstrating projects and was spotted by Search Press at The Knitting accompanied by hand-painted sharing her tips and knowledge for and Stitching Show at Alexandra Palace, and t-shirts and greeting cards decades and, along with hosting so began a special relationship which has seen using bits of left over fabric, countless TV shows, has run nearly ten top titles launched and translated paints and glitters. Spotting a crafting holidays, written magazine into eight different languages. gap in the market for educating articles a-go-go, and created DVDs Her latest release, ‘Sue Stratford’s Knitted people on DIY arts and crafts, and online video tutorials. She Aviary. A fl ock of 21 beautiful birds to knit’ provides patterns and clear she started successfully selling has also designed and created colour work charts for various cute birds, using simple techniques and craft materials and kits... and many of her own products and basic stitches to create your very own fl ock. From fl amingos, seagulls the rest is QVC, Create and Craft, launched ranges in collaboration and puffi ns, to blue tits, robins and parakeets, Sue also offers inspired and Hochanda TV history! with Craft Buddy, including dies, ideas, instructions and templates for a hanging nest, felt nest box, Twenty fi ve years ago last stamps, stencils, gems and branches, fl owers and leaves as delightful displays for your newly- year, the multi-award-winning stunning embellishments. knitted, characterful feathered friends! TV presenter brought paper With over 30,000 followers Sue loves working on her easy-to-follow patterns and designs, craft to our screens. “I’m very collectively across her social writing books and updating fans via her Knitting & Gin blog. She also proud to be the fi rst person to media channels, she says “I’ve just runs her popular PinKnit! Pin Badge Club and regularly exhibits at take paper crafting to television these platforms are perfect for launched a knitting and fi bre shows around the country, all alongside teaching the in the UK,” says Dawn. “I feel connecting with people in need. new range occasional knitting class. exceptionally proud that I helped “Social media really is a great tool of jewellery When it comes to social media, she believes “everyone is an to shape the industry into what that makes the world a much handbag infl uencer” these days, and says she is constantly surprised by the it is; we now have dedicated smaller place, and it’s lovely charms, key-rings number of followers she has on Instagram. “How come so many craft shopping channels that to be able to connect with so and bracelets in collaboration people are interested in what I am up to?!!” educate, inspire and give people many fans and people looking with Silvar Design, which is What’s next for this knitting genius? “In the last couple of years, I for help, ideas and inspiration. I very exciting. I’m launching a have had the pleasure of working in collaboration with independent love sharing ideas with people new Fantasy Flower collection yarn producers and dyers, such as Skein Queen, Coopknits and and feeding off that satisfaction with Craft Buddy in February Daughter of a Shepherd, with a new design being released in the next that I’m helping and giving others and I’ve also collaborated with few weeks.” something precious in their lives. Craft Yourself Silly to create my They can contact me directly appliqué panels and fabric motifs.” through private messaging Followers: Instagram – 2.6k on all of those platforms.” Followers: Facebook - 600 With brand-new projects Facebook: 13k www.suestratford.co.uk aplenty on her cutting board, you Twitter: 10k can catch Dawn showcasing her Instagram: 5.5k wonderful work at many ICHF and YouTube: 2k subscribers other events throughout the year. www.dawnbibby.co.uk TILLY WALNES – TILLY AND THE T Multi-award-winning Tilly seamstress quit her day job in Walnes is another maker on the fi lm world to focus full-time LIA GRIFFITH a much-needed mission to on her brand and rethink sewing T With over 50k Facebook fans, just shy of inspire people to make their resources for the modern maker. 63k Instagram followers, and a phenomenal own clothes. As the founder She starred on the fi rst series Pinterest following of 261k, US designer/ and director of award-winning of BBC Two’s ‘The Great British maker/ photographer/stylist/writer Lia Griffi th sewing pattern company, Sewing Bee’ in 2013 and her boasts a huge social media reach. “I really Tilly and the Buttons, she’s fi rst book, ‘Love at First Stitch’, feel honoured that so many people fi nd joy and up there with the very best was a ‘Sunday Times’ bestseller, inspiration from our projects and products!” of DIY dressmakers giving also scooping ‘Best Book’ in the The internationally-renowned crafter and sewing a fashionable millennial British Sewing Awards 2014. Tilly DIY designer is passionate about blogging makeover, her modern patterns herself has been voted the ‘Most and tutoring via her YouTube channel from perfect for everyday wearing. Inspirational Sewing Personality’ her in-house video production studio. “I really “I started Tilly and the in the British Sewing Awards for love to teach people a new skill and see their Buttons with the goal of the last three years in a row, and confi dence build. I feel the video tutorials allow making dressmaking inspiring 2018 became another big year of me to be the viewer’s craft buddy, and I can and accessible to the new accolades for the ex-Sewing Bee share the details and nuances of a project generation of crafters,” she and her beloved team of ever- or my personal techniques close up.” explains. Tilly’s sewing patterns expanding ‘Buttons’, clinching Lia has provided crafts and designs for and books have won multiple coveted industry awards including Martha Stewart, her work has been featured Papier Couture collection of 35 paper dresses awards for their crystal-clear, Winner ‘Sewing Designer of the in over 100 print and digital magazines and appeared on the runway and in art galleries demystifying instructions, Year’ in the British Craft Awards websites around the world, including ‘Crafts and she’s also launched a line of stamps, dies which are refreshingly free 2018, Winner ‘Best Independent Beautiful’, ‘Good Housekeeping’ and ‘Mollie and inks, a children’s clothing line, along with of the intimidating technical Pattern House’, ‘Best Blog’ Makes’ and she’s a regular guest on primetime a fl ower boutique. All about sustainability, jargon of traditional sewing and ‘Best Instagram’ in the TV programmes, including ‘The Today Show’. there are a few new innovative materials and resources which are off-putting British Sewing Awards 2018. I love talking about DIY and getting people practices on her radar right now. “We’re about to to the younger generation excited about crafting.” She cites her authenticity become a foam-free studio by introducing the who never learnt to sew. among her success secrets. “I am authentic German-made cotton spun balls into our shop, The London-based blogger, about my love for designing beautiful craft as well as papier-mâché wreath forms. We’re best-selling author, teacher projects and my love for teaching others. working to create crafts from recycled material and award-winning pattern I believe this comes across clearly. When and continue to use recyclable materials.” designer boasts a professional people in our community tell me how I have Last year, Lia released two books, ‘Crêpe background in designing changed their lives and brought them a new Paper Flowers’ and ‘Cutting Machine Crafts’. learning programmes and sense of self, it brings tears to my eyes and is a This year? “We’ve just launched a new YouTube trained in pattern drafting confi rmation that what I provide is a service.” series called ‘Handcraft Your Life’, where we at the London College of Big on the wellbeing benefi ts of craft, demo ways to integrate DIY and handmade Fashion. Combining this she ceaselessly spreads the message into your daily life, and are launching 18 new expertise with her passion for of the importance of mindfulness, craft paper fl ower and plant kits in March!” the rejuvenated centuries-old communities and sharing crafty stories. craft, the supercool sewer “I always tell new crafters is to be gentle Followers: is almost as well-known for with themselves as they begin their maker Pinterest: 261k her love of Breton stripes, journey. It takes time to learn new skills.” Instagram: 62.7k as she is for making sewing Lia is leading the crêpe paper revival with Facebook: 50k simple. After launching the her own line of crêpe papers. Her stunning www.liagriffi th.com patterns and signing her fi rst book deal, the supremo

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CLAIRE GELDER JOHN BLOODWORTH - WOOL COUTURE – GENTLEMAN CRAFTER T Since setting up her fi rst online store with Etsy, T Gentleman Crafter, John Bloodworth, is a former NHS Director, Claire Gelder has chivalrous crafty all-rounder with a passion successfully combined her business acumen with for discovering new crafts and techniques. a pastime she is passionate about and now heads up “My key goal is to learn, adapt, cross-pollinate the UK’s leading chunky and giant knitting company. and create using as many different techniques as With their supersize range of knitting needles, crochet hooks and weaving I can, so I will literally try anything!” he says. looms, Wool Couture makes traditional crafts modern and fun, inspiring Boasting bountiful followers across his various people to take up macramé, knitting, weaving and crochet. social media channels, this self-described A leading designer and retailer of luxury yarns, DIY knitting and "freelance professional creative with an overactive crochet kits, along with DIY weaving and macramé kits, Wool Couture imagination" blogs and vlogs about everything designs and supplies stylish and unique kits which are innovative, from fabric, fi bre and yarn to digital crafting, creative, accessible and ready-to-make for busy crafters. Having spun a jewellery making and . How does it good yarn on BBC’s ‘Dragons’ Den’, Claire’s successful pitch enabled her feel to have such a phenomenal following? “It’s brand to expand exponentially. “We increased our business turnover by 75 humbling and thrilling at the same time. When I per cent in the following 12 months. I now have my very own business started the blog, it was just fun to be able to share John spend just over a year visiting all 92 counties encyclopaedia. Both Dragons gave me a team that I can access for my interest in exploring arts and crafts, but now, in the UK whilst living in, teaching workshops in, anything I need and I can literally pick up the ‘phone and ask ‘How do I’? with almost 50,000 followers across my social crafting in and blogging/vlogging from a They are amazing!” media platforms, I am very grateful to know that motorhome and raising over £24,000 for the In just a few short years she has already accumulated 21,000 crafty others get enjoyment from what I do, too.” worthy cause. followers on Instagram alone. “It’s a great honour that people like what we The former producer at Create and Craft TV And he will soon be heading Down Under for do! I love the personal interaction.” remains an active freelance demonstrator for the his new role on the design team at Couture All about handmade, they now have their eyes on new needles, and channel, where this witty and polite people’s person Creations. “I’m a little nervous about Creative are taking their concepts to the sewing arena. “We’re creating a range of loves being a part of the C&C team. “The craft Inspiration Live, with it being such a big workshop patterns for people to make their own tops, skirts and accessories. We industry is a very social thing, and catching up with 200 plus participants. However, I know that have our fi rst book coming out this about creative trends and gossip over a coffee and I'm in capable hands. It will be awesome to meet year (with Search Press)! It’s going biscuit is a wonderfully uplifting thing to do as part the team face-to-face and share the weekend with to be full of super chunky amigurumi of your job.” some of the Australian crafters I talk to online.” toys. We’re also launching a monthly Eager to share his experience, John develops craft subscription box.” his own digital products, MDF kits and stamps and Followers: teaches various workshops around the UK. In Blog: 17k subscribers Followers: 2017, he organised a charity fundraising challenge Facebook: 9k Instagram: 21k in aid of Mind to give something back to the mental Twitter: 4k Blog: 8k health charity that has helped him, and the many Pinterest: 15.5k Facebook: 5k others who have been affected by similar issues. YouTube: 8k Twitter: 2k His mini motorhome adventure, for which Create www.gentlemancrafter.com (blog) www.woolcouturecompany.com and Craft sponsored the operational costs, saw www.digitalcraftemporium.co.uk (digital shop)

Spring saw the super-talented seamstress impart her creativity ROSIE FORTESCUE - ROSIE FORTESCUE JEWELLERY and technical wisdom in her T With a whopping 505k followers on Instagram, is such an honour to be associated with a brand second book, ‘Stretch! Make and close to 300k on Twitter, ‘Made in Chelsea’ that I totally adore and admire.” Yourself Comfortable Sewing star-turned-luxury jeweller Rosie Fortescue With a sparkling new line launching in a few with Knit Fabrics’, published with boasts an impressive fanbase. “I like to really show months’ time, the reality TV star plans to showcase Quadrille Publishing. It was named my day-to-day life with my Instagram stories. It’s her ranges at pop-up shops and fairs this year. “I ‘Favourite Sewing Book’ in the not such a curated page as some are, just what I also want to go to LA for a couple of months to see British Sewing Awards 2018. feel like showing and what’s going on in my life. I if I can get some meetings for RFJ out there!” September saw Tilly take also have the Rosie Fortescue Jewellery page, to the stage alongside Kirstie which is much more curated and prettier and I take Followers: Allsopp to do a live demo at more time to really think about what I am posting!” Twitter: 297k Kirstie’s Handmade Fair, while she explains. Rosie’s fashion page on Instagram: 505k s in the run-up to Christmas, When it comes to design and fashion blogging Rosie Fortescue Jewellery on Instagram: 51.5k the team ran a successful and sharing, she says she likes to show what’s Website: www.rosiefortescuejewellery.com Christmas jumper contest. relatable and has worked with numerous brands on Fashion blog: www.atfashionforte.com With their patterns available her fashion blog. “I love to know what people like in their online shop, as well as in (and don’t like). I don’t have so much time at the outlets around the world, from moment for my blog as my jewellery business has Liberty of London and John Lewis, taken over, but I really like to share everything about to Parisian stores and retailers running a business, too. The highs and the lows!” Down Under, Tilly’s team not only Hard-working Rosie’s separate jewellery offer sewalongs, but also online Instagram page has already racked up 51.5k video workshops for the new followers and, she says, her creative process sees wave of DIY dressmakers. Their her constantly inspired. “I truly love what I do and award-winning blog, meanwhile, don’t mind late nights in the offi ce or weekends on shares sewing tips, inspiration my laptop because I am determined to make my and patterns plus workshop and jewellery brand a huge success! I can be inspired by new book news. “Last summer, anything when I’m out and about. I always keep my we reached the milestone of eyes open to inspiration in my surroundings. I don’t 100,000 followers on Instagram, a tend to design to trends or even look out for them. platform on which our customers It can be hard to not be infl uenced by others, so I show off pictures of what they’ve just stick to designing what I like. I also design by made, thus helping spread the collection, rather than season, as it enables me to word about our patterns. Our blog launch when I am ready, not when I have to.” has been read over 22 million Her bestselling pieces? “The Heartbeat range is times by craft enthusiasts around a bestseller for sure. It’s super versatile from day to the globe, and we’re currently night and easy to wear, whilst being a statement at working on more YouTube the same time. The Huggy Hoops are very popular, video content to help spread too.” Rosie is on mission to make luxury jewellery the sewing bug even further!” affordable and accessible to all.” I love being creative and want my brand to be worn by all Blog: 22.5m views jewellery lovers who like to experiment with their Pinterest: 516,743 jewels. Olivia Palermo wore my Heartbeat Hand Instagram: 119k Cuff last year - I cried when I saw it!!” Facebook: 27k Having successfully made waves in the fashion Twitter: 25.5k world, she works with high-end brands. “I absolutely YouTube: 4k love being an ambassador for Jo Malone London. It

www.craftbusiness.com 32 INTERVIEW Detailing dementia by drawing

use stitching to ‘draw’ likenesses on paper. I use a simple running with stitches of family members onto a stitch using threads of sculpture of a long dress I wool. The wool is made up of had made from dress netting. four strands twisted together. For Jennie Dutton talks about her exhibition - The She recognised these familiar the later portraits I separated the faces and enjoyed watching me lengths of wool into individual Dementia Darnings which were featured at the create these simple portraits. strands, ironed each strand to I then challenged myself remove the kinks and used that Knitting and Stitching Shows - life and work to choose one of the images to build up the shapes and form. and made a very large portrait This took much longer to develop using this stitching techniques the form, but it did achieve the T Jenni Dutton’s gallery, a building site in Cyprus where to experiment with different on fi ne netting suspended from delicacy and fragility of the The Dementia Darnings, my father was stationed in materials, tools and techniques. the ceiling in my studio. I used a subject I was trying to describe. is a poignant exhibition of the early 1960s. And always When I left teaching I familiar photo of my mum taken I work from photographs and large-scale portraits which drawing and painting. began to experiment with during the second world war. sew direct into the netting examine perspectives of When I was at boarding making conceptual clothing, I developed the piece ‘Mum stretched over canvas. Each of the artist’s mother’s life and school in England and very amongst which were dresses with a Spotty Bow’ as though the latest Darnings take about decline into dementia. homesick, drawing was my made from human hair, I was making a cross hatched four months to make. I think The portraits are reproduced in only solace. I copied artists corsets made from fi sh skins. tonal drawing. It was originally there is an intimacy in the way densely woven fi ne wool, and drawings in the dusty school Infl uenced by fairy tales, made without the canvas they are made, an intimacy that as such, she explores ideas library and experimented with myths and legends, the work support, just suspended from could not be reached through associated with the threads making clothes out of old school became darker with currents the ceiling, but it distorted and painting or drawing. I always that bind, the threads that uniform, customising my own of unease. I made a series of stretched, so fi xing the , feel these textile portraits are fray, the threads that unravel clothes to fi nd some individuality shoes, again experimenting (as it then became known) somehow built, it’s hard to and the threads that are cut in my daily existence. I was with different man made and to a canvas support was the explain. The making of the work loose. This coming together encouraged to apply for art natural materials. All of this work solution. This is how I presented is about time too, the slow build of method and material with school in London after I left can be seen on my web site. all The Dementia Darnings after up of the surface using the very content and context aligns school and I followed a fi ne that, working into the netting physical medium of threads. the stitching and weaving art degree for four years until T How did The Dementia stretched over a canvas. Naming them the ‘Darnings’ with the fi bres of memory and 1972. I was mainly painting Darnings come about The Dementia Darnings implies mending and repair SEARCH PRESS 1.4 3 col_ADS 22/01/2019 15:53the process Page 1 of remembering abstract compositions, but and was the process of are made like drawings where and because I build up the and not remembering. alongside that I designed making them cathartic? crosshatched marks are built up individual stitches to create and made my own clothes, The Darnings were started in T Jenni, can you tell us a little experimented with patchwork 2011 whilst I was a carer for about yourself and how you and weaving (It was the 1970s!). my mum who was developing “There is an element of became a textile artist? I became an art teacher and dementia. As I began to have meditation when I am As long as I can remember was head of an art department some understanding of the I have always made things; in a large secondary school illness and how it developed, making the work, sometimes weaving nests for imaginary which gave me little time to we explored ways of engaging birds as a child, making faces exhibit, but plenty of time to with the past, often looking at I lose myself as I sew out of wet concrete I found on research other artists and old photo albums. I started to intuitively, referring back and forth from the photo to the canvas without thinking too much along the way”

www.craftbusiness.com INTERVIEW 33

a mesh, it does resemble There is an element of the technique of darning. meditation when I am making the I do not use a sketch book work, sometimes I lose myself and do no preparatory work apart as I sew intuitively, referring from fi nding and printing suitable back and forth from the photo photographs. I develop all the to the canvas without thinking work on the canvas so that the too much along the way. My work retains some freshness. I intention is to forget that it is a allow the piece to develop as it face with features, so I can just will and then I can emphasise respond to the visual elements. some aspects over others as Sometimes when a piece is they emerge. However, I do use completed, I will then remove a sketchbook throughout the a lot of the threads, so I am making of a piece as a journal able to develop a concept; of with my 87 year old mum in to record ideas, thoughts and ageing, of loss, or deterioration, a dementia care home - we photos of work in progress. sometimes even cutting into the are all a work in progress. When I am sewing, I cover fi ne netting, (bobinette) which Delicate, resourceful, resilient, up sections of the canvas and is supporting the sewn threads, the essence of being human - the equivalent section on the further emphasising the frailty of captured in these Darnings.” photograph so I am not aware the subject matter. Or I may add “Beautiful Darnings. It of the whole. This would distract dramatic trailing threads so the brought up many refl ections me. They are both squared up, image looks like it is unravelling. on my Grandma’s ageing and ensuring that the shapes when dementia - the tangled threads, enlarged from the photo onto T What kind of reaction have you gradual fading. And I’m here incredible, not only the making T What projects are you the canvas are accurate, so my had to The Dementia Darnings? with my mother, her daughter.” of them, but the expressions working on currently and time and attention is just taken Well, this has been the most “I am lost for words too.....they could have been my what’s next for you? with building the forms, matching extraordinary aspect to the work but these images will mum’s expressions. I recognise I have solo show of the Darnings the colours and eventually it and one that continuesCYGNET to move 1.8 2 col_ADSlive with 24/01/2019 me for a 16:01 very Page 1 her in them. It was very, very and some of my new work, will all evolve into a totally new me. People are genuinely moved long time. Thank you.” emotional and very, very moving The Absurd Sewn Selfi es at rendering of the portrait I have as they have usually had some “My mother passed away for me. Thank you so much.” Bridport Arts Centre, in Dorset, been working on. I am usually sort of experience of ageing last December after having “Although I don’t have in January and February 2019. PERSONAL IMPRESSIONS 1.4 3 col_ADS 24/01/2019 14:55 Page 1 very surprised by the outcome, whether it be in a relative of a suffered terribly from Lewy much personal experience of Then I am part of a group an aspect of the work becomes friend. Here are some of the Body dementia for three years. dementia, I found this exhibition show in Oxford at OVADA. I am evident during the months I comments I have collected: It was a dreadful time and I very moving...truly beautiful and part of a group, The Museum have spent working without “This exhibition stirs up so learnt a lot about the nature of I can imagine how nurturing this For Object Research, and the having seen the whole piece. much for me as a 57 year old the illness. Your portraits are exhibition could be to people show is called Neither Use Nor dealing with this experience Ornament. I have just had work within their own families.” exhibited in China and have had “So alive! Just some pieces several requests to exhibit there of thread and simple net, an but need to arrange this when it idea and a bit of stitching all fi ts together. I then intend to Leading and suddenly something spend some time developing my amazing comes to life. I new series, The Absurd Sewn Craft and love the continuity too, of Selfi es - exploration of ageing feminine pursuits to a feminist and the bonkers-ness that goes Papercraft exhibition. Thank you.” with it! Power to the oldies! Supplier, Come and visit us at STITCHES 30,000+ Stand K31 products

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www.craftbusiness.com 34 ADVERTISEMENT

Find out what Groves will showcase at CHSI Stitches Brand new products on display for 2019

T With over 1,400 products, Hemline offers the most extensive range of haberdashery, crafting tools and accessories in newly designed packs. You’ll fi nd everything from scissors, tools and elastics to darning mushrooms, snap fasteners and tracing wheels. Easy to follow instructions and diagrams along with QR code links to online ‘how to’ videos are included on much of the packaging. T NEW DIAMOND DOTZ KITS! Whether you’re looking to make T MILWARD Add some sparkle to your world with a brand new concept taking the do and mend or keen to create New products in the Milward range include a crafting world by storm. Exclusively available from Groves, diamond-like something new, there are Premium Spinning Yarn Holder, a Twin Lid Craft facets are used to make dazzling pictures. Whether you are a complete numerous tools and accessories Box with Inner Tray, a Craft Caddy and a Sewing beginner or an advanced crafter, there is something for everyone within KNITPRO 1.4 2 col_ADS 23/01/2019 10:37 Page 1 to make the task easy and fun. Box with Drawer. Milward is one of the best- the Diamond Dotz® range. Choose from designs such as: sweet For ideas and inspiration visit known needle brands in the world with an pumpkin, leopard spy, Lulu llama, hug a pug and many more. the You Tube Channel - https:// established English heritage dating back to 1730. Come and visit stand C02 and see them being demonstrated! www.youtube.com/user/ With a reputation for superb quality, the Milward Hemlineinternational. range includes over 2,300 products for sewing, For general information patchwork, quilting, knitting, crochet and please visit: www.hemline.com needlecraft.

T HOBBY GIFT COLLECTION The new Hobby Gift Collection for 2019 includes detachable and collapsible Deluxe Sewing Machine Trolley Bags and an extensive collection of beautifully designed workbaskets, sewing, knitting, crochet and craft storage bags, boxes and baskets along with matching accessories such as novelty pin cushions and cases. Many are covered in exclusive fabric prints ranging from fabulous dots, fl orals and tartans to adorable woodland and domestic creatures. The Classic range features stylish wooden cantilever workboxes and a magnifi cent selection of bags and baskets in on-trend prints to suit all tastes including cute llamas and unicorn, bold fl orals, cacti, birds, bees and an adorable Dachshund pin cushion. There’s even a sewing box in the shape of a water melon!

WOW EMBOSSING 1.8 3 col_ADS 24/01/2019 09:08 Page 1 T TILDA T STEPHANOISE - RIBBONS, TRIMMINGS Lazy Days is the latest AND MORE collection from Tilda. Inspired Thanks to a unique range of over 110,000 by fl orals from the Art stocked items, Stephanoise has a product to Nouveau and Art Deco eras, meet every possible customer need. The range these delightful 100 per cent can be delivered quickly and effi ciently and cotton fabrics in a soft palette regular introductions of new products ensure that of blue and teal combined the range is kept up to date and on-trend. Over with lilac and coral tones 3,000 best-selling lines are stocked and available provides perfect vintage style for next day delivery from the Groves UK for decadent summer looks. Along with the fl orals, a distribution centre. Ask your Groves range of solid colours and large and small dot prints representative to show you samples of this complement the collection and provide endless in-stock range. Alternatively, possibilities to mix and match to your heart’s order directly online at content. Available mid-March. www.grovesltd.co.uk. It’s easy to shop by brand and select Stephanoise to see all stocked items. See their products on stand CO7.

www.craftbusiness.com SHOW NEWS 35

h+h cologne workshops to educate and entertain Products and trends on show are set to attract thousands from across the globe

T With over 400 exhibitors, shop is a stylish combination Participants will learn how Berry) are among the line-up the workshop with Ellen Deckers h+h cologne will be offering between colours, photos and a successful campaign can with “The art of Handlettering & (Polle-vie) or in the course the largest selection of textile materials such as fabrics, be implemented on Facebook, Watercolor”. Sue Hiepler said: “Looking for a dream bag? Simply handicrafts in the world straps and yarns on a special Instagram or WhatsApp and “Handlettering arises from design it yourself” with the help of from March 29-31, 2019. theme with a very how the measurability of calligraphy and has become its Hanne Mummert (Draft Director, Current products and trends decorative character. advertisements works. And they own modern form of art, it is BURDA). The latter will present a from sewing, crocheting, knitting, “But beyond this the will be given answers on what fun to do, yet there is a much hip, retro-style shoulder bag with embroidery and crafting await boards are also ideal for storytelling means and why it is greater degree of freedom and a clip closure. Here, the trend trade visitors from all over information on trends and as a so important for content creation. less rules than was the case colour pink gold is combined the globe. h+h cologne also visualisation tool for customer Companies that want to of its strict predecessor.” with classic jeans material. offers a fi rst-class event and communications,” said Gabriela successfully present their During the workshop Hence, all three workshops workshop programme. Trade Kaiser (TRENDagentur). “It DIY products on Instagram, participants will practice pick up on popular themes that visitors can learn which fi eld- becomes spontaneously clear will additionally be given tips different variations of can in turn be passed on to tested concepts can be used to which fabrics, knitting yarns, etc. on how this can be realised typeface design, possibilities the customers in the shop. increase customer loyalty and can be nicely combined and thus using simple means by Susi of decorating lettering with Things continue being how new target groups can be incite the customers to buy.” Strickliesel (infl uencer, author, watercolour illustrations and, colourful in the workshop “With a won over for their own business. Customer acquisition and EMF Publishing Company) true to the motto “Color your wow effect: Big needles - bright One recipe for success is, for communications for salesrooms in a beginner’s course. business”, they will create a colours” Knitting an accessory example: “Bring emotions into the and online shops are the focus The current trend theme design sketch, for example, for quickly and easily - this is exactly shop!” And how easily this can of Facebook ambassador handlettering is also on the their individual shop sign. the right technique and target be achieved is provided directly Mikaela Ioannou’s workshop workshop agenda. Sue Hiepler From A to Z: Watercolour group address for many young in several of the 18 workshops. “Social media campaigns”. and Yasmin Reddig (May & Handlettering is then on knitters and a smart idea of how For example the workshop Martina Johanna Janssen’s to successfully sell off remaining “Find your style - the perfect agenda (artist and author, EMF stock. Bright and decorative style counselling for every “It becomes spontaneously publishing company), who patterns are also found in the customer”, which is being led clear which fabrics, knitting demonstrates how wonderful the course entitled “Celtic Design”, by the Chief Editor of Verena, symbiosis between calligraphy a very old form of art from Dagmar Bily, relies on very yarns, etc. can be nicely and watercolours is and how England and Ireland, which personal customer service. fantastic projects can be created. is used for instance for quilts She said: “One could write combined and thus incite “Colour your leather! or bags, cushions or jeans. whole books on this topic! Working with leather and The Chinese knitting expert Because it is not just about the customers to buy.” imitation leather” is the theme Wang Lan will present the over of Tobias Milse’s course (bag 1,000-year long history of the which colours, cuts and fabrics GABRIELA KAISER, TRENDAGENTUR harmonise well together, but maker), which concentrates on Miao, the fantastic techniques also which individual parts the professional planning and of the Miao and and complete looks match execution of the leather cut. the unique style with fascinating the customer’s personality Due to the special “texture” symbolic patterns. The workshop so that they feel comfortable open leather cut edges are not offer also includes trends and all-round and don’t feel like trimmed, but instead sealed using innovative knitting design from they are dressing up.” a special varnish. The participants Finland and Norway, courses The workshop participants will produce an accessory on the fashion revival of chenille learn how to create different with a clear contour that also yarn and macramé, sewing looks with one jacket and how leaves room for colourful with reversible fabric and how you can personalise one model accents and creative design. one can make the cult shoes to suit the respective customer Then its time for the “espadrilles” oneself. Many ideas using different techniques. evergreens “bags”: Whether that will enable the retail trade Next on the list is the tailored from wax cloth in the to impress their customers. workshop “In the mood! case of the bag designer Sabine The complete programme Moodboard brainstorming” A Gerlach (Elbmarie), a colourful and admission tickets can be moodboard for the specialised and stylish crocheted clutch in found at http://hh-cologne.com

www.craftbusiness.com 36 RETAIL Mindfulness in crafting Claire Hamer, Hunkydory trade sales manager, examines how to present products to the well-being market

T Over the past couple of years street available from most the importance of mindfulness of the manufacturers in the has been well documented industry. In addition many craft and many people including shops have the space and the many health practitioners knowledge to often colouring and doctors believe that tutorials or workshops. paying more attention to This way those new to craft the present moment – to or new to colouring can learn your own thoughts and the skills they need to produce feelings, and to the world work they’re happy with, yet around you – can improve at the same time setting time your mental well-being. aside for themselves. Also Crafting can play a consider offering something substantial part in fi nding a little different with a smaller some calm time in a day and workshop where customers “Create a cosy crochet corner concentrating on a specifi c can come and colour in a calm task. As craft businesses environment. Play calming for your crocheting group, how can we work with our music, offer green tea and customers and potential new make it a no chat zone. with comfortable seating customers to offer mindfulness PEAK DALE 1.8 2 col_ADS 23/01/2019 09:06 Page 1 within our stores or offer T CROCHET and a warm atmosphere” products and courses through The art of crochet can be our on-line platforms? very calming. Suggest your T CROSS-STITCH and calming ideas, there are customers looking to crochet Cross-stitch can be a great also some great mindfulness T COLOURING to relax, choose a yarn or hobby to get into crafting and challenges available as kits which Colouring has been a driving thread that they enjoy the as it mostly comes in kit form, might appeal to your customers. force in mindfulness both in feel of and a pattern that so it’s easy for a newcomer to craft shops and across the high you feel is easily achievable pick up a kit and get started T HOME DÉCOR street. However, craft shops by them. Adding frustration without a huge outlay in cost or Creating projects for your have the advantage in offering by choosing a complicated equipment. With a large array of home that instil mindfulness a range of quality colouring pattern is not going to help kits available there’s something is a great way to encourage mediums such as watercolour with being in the moment and for just about every taste and your customers to get involved. that is easily accessible and pencils, alcohol markers, inks, fi nding this hobby relaxing. there’s a choice of sizes too. Workshops that concentrate not cost prohibitive to the new pastels and many different Create a cosy on making word art for your crafter. It’s also incredibly easy types of paints. Plus there’s crochet corner for your T MAGAZINES walls with positive messages to learn and get started and as a wide range of colouring crocheting group, with If you’re promoting mindfulness will appeal to those looking for there are no mistakes and no books that offer something comfortable seating and in your store, then consider something extra from their art pre-planned outcomes it really a little different from the high a warm atmosphere. stocking some of the and those that enjoy making is a fabulous way to be in the mindfulness magazine titles pretty items for their homes. moment and still the mind. that are available. Many of There are kits that you these incorporate some level T ZENTANGLE can look at stocking or make of crafting within them, in This craft has long been your own, with good quality, addition to features on health, considered a relaxing way to smooth card cut to size food features on health, food draw or doodle. It’s another craft (3.5” x 3.5”), pencil, fi ne liner pens and a pattern book.

T GEM KITS If you want to add a little sparkle to your mindfulness crafting then kits or books where you add gemstone to pre-designed patterns is a great way to relax. The concentration on placing the gems and the fl uid and repetitive movement is quite hypnotic.

T PROMOTING TO A WIDER CUSTOMER BASE Crafting can and does improve mindfulness but in general we don’t talk about this or promote it as an industry. We could encourage current non-crafters into our stores by promoting crafting as a wider interest to include thoughtfulness and calm in addition to making pretty things. Trying something new is seen as a key part of mindfulness, so let’s make crafting an option.

www.craftbusiness.com RETAIL 37 Disney and Marvel help to boost growth Dani Phillips, Visage Textiles Ltd and Craft Cotton Company Managing Director, tells us about the company and their plans for the year ahead z Tell us about the Craft fabric needs and wholesales Cotton Company? comprehensive ranges of The Craft Cotton Company are polycotton, satin, organza, the UK’s leading supplier of velour and fun animal prints. fabrics for craft, patchwork and Alongside fabric, you can quilting. Based in Manchester, find an extensive range of they are a family-owned company Bosal wadding, foams and celebrating over 70 years in . The company business. Today they are a truly are also a distributor for global company, buying and , one of the selling fabrics worldwide. leading global yarn brands. z What products do you z How is the Craft Cotton specialise in? Company developing and The company specialises in growing? Have there been many areas of fabric. The any recent developments that principal area is printed 100 per have changed your profile? cent cotton for craft, quilting The company have focused and patchwork, which comes in development in two key areas pre-cut form and as metreage. of design, namely licensed In the past year, the Another major category is character prints such as Disney, company have launched their “In the past year, the company speciality fabric such as Lycra Marvel Comics and Harry first ranges of Korean printed has launched their first ranges and sequins, for dancewear, Potter and collaborations with fabrics, produced in the same gymnastics and theatre. famous sewing personalities factories as the leading industry of Korean printed fabrics and The company provides such as Stuart Hillard, Debbie brands and these higher quality a one-stop-shop for all your Shore and Sarah Payne. collections have been really these higher quality collections well received. They have also launched a range of organic have been very well received.” jersey in attractive designs and plain colours, perfect z To what do you attribute collections of fantastic new for dressmaking projects. your success? licensed designs, including the Alongside designing and They attribute their success loveable bunny Miffy. Produced printing their own designs, they to having great people, great to the Oeko-tex standard, Miffy have distribution agreements design and quality fabric and Bedtime and Miffy Spring are 100 with some of the leading fabric printing, all at affordable prices. per cent cotton and are perfect companies such as Camelot for any craft, patchwork, quilting Fabrics, 3 Wishes and Quilter’s z What services and support and dressmaking project. Other Palette by Fabric Editions do you offer retailers? new licensed ranges on show and AnnaBella by Cloud 9. Through the company’s blog include Dumbo, Mary Poppins, craftcottonblog.co.uk there and 101 Dalmatians and Explore z How has the last 12 are many projects available to the Oceans from The Natural months been for you? download and use free of charge History Museum. The company 2018 has been a year of and these can be shared with the are excited about their new promising growth, driven end consumer. Product images Toy Story 4 collection but the in the main by ranges and other content are also designs are top secret for now! of licensed prints. made available to retailers. The A highlight of 2018 was the company is active on Instagram z How can a new customer company’s first ever bloggers’ and Facebook, driving activity and open an account? day held at the office in demand from end consumers. The company have recently Manchester, with 15 bloggers launched their brand new and ambassadors travelling z What trends do you predict will refreshed website visagetextiles. from all corners of the UK to be popular in the coming year? com where you can see the spend a day being creative, This summer is going to be full range of fabrics sold by inspired and cuddling the office very bright with the sun shining the company. Customers dog Freddie the Cavapoo. through. Fun collections will are invited to register on feature all the joy of the beach the site for an account. z What do you feel your and poolside, with many an greatest success has been ice and lollypop to devour. in the last five years? On the novelty side, the The company has the aim of Unicorn still remains popular and bringing quilting and crafting the latest creature to appear on to the many and not the the horizon is the Hedgehog! few. Working hard to bring quality fabrics to the market z New launches, etc? at affordable prices has been Launching this February, they and remains a challenge, but have fabulous new ranges the growth in the business and designed by leading sewing the recognition of the brand personalities such as ‘Lily Pad’ by has been very rewarding. The Debbie Shore, ‘Rainbow Etchings’ company are passionate about by Stuart Hillard and ‘Eastern education and work with a large Botanicals’ by Sarah Payne. team of bloggers to provide At CHSI Stitches, you will be amazing content, free to use. able to see the company’s latest

www.craftbusiness.com 38 INTERVIEW

Hours As... 24 Tracey Dutton Tracey Dutton, founder of Lavinia Stamps Ltd, tells us about her day

T YOUR DAY On a break I would typically What time do you wake up and pick up my pencil and start what does your pre-work routine sketching more designs, it’s my look like? absolute passion. I feel very I wake up between 6-6.30am, fortunate to be doing something I I don’t tend to set an alarm I love. Drawing takes me to another think that’s just when my body world, always has done since I wakes up automatically. I’m was old enough to pick up a pencil. not one for lying in bed, so its never diffi cult for me to get up. T What do you typically eat? I always start the day with a I am vegetarian, so eat lots of veg, cup of mint tea, which I love, it’s lentils, nuts and beans. I have a a great one to wake the body up. huge passion about cooking and Then I feed my lovely cats nutrition. I love experimenting with who won’t leave me alone healthy foods, but mostly enjoy until I do. All our cats are very cooking for family and friends. vocal in the mornings so there is no chance of sneaking T How does a typical quietly out the front door. afternoon take shape? In the afternoon I tend to do all T You get into work – what does a my advertising, anything from typical morning look like for you? magazine articles to social “One of the best parts to my It only takes me ten minutes to media. It’s great to see what job is definitely drawing, if I drive into work which is great and our lovely customers have been I start work about 7.15 am. This, creating, I love the interaction, could I would sit here all day for me, is the best part of the day. its all so inspiring. There are I love watching the sunrise from some very talented people and just draw” my offi ce, so quiet, so peaceful it’s out there, its wonderful to talk a great way to start the day. and share your passions. and, depending which family the box, always one step ahead I usually start my day by member is home fi rst, walk our and thinking of the next idea. answering any emails, then T What time do you take T What time do you leave? two lovely hounds. Then I would organising what needs to be done lunch, and what do you do Well that’s a good question, cook tea, light the fi re and chill T What are the best by delegating jobs to the Lavinia on your lunch break? the days always seem to go for an hour, maybe even have parts of your job? Team. Everyone arrives into work I am a bit of a grazer to be so quick. I always aim to leave a glass of wine, depending One of the best parts to my job at 9am so it’s great to be prepared honest, so don’t really stop for about 6pm, but sometimes it on the kind of day I’ve had. is defi nitely drawing, if I could I for the day ahead. a lunch break as such, I just can creep to a little later. It just would sit here all day and just At this time I normally have a eat as and when. I do take depends what needs to be done. T Finally, what time do you draw. The other would be meeting smoothie for breakfast with all the breaks from the computer as typically go to bed on a work people, it’s just wonderful to necessary green stuff, it’s a good I spend quite a lot of time in T And what kinds of things do you night? meet like-minded people that kick start for the system. It’s front of a screen which isn’t like to get up to in the evening? I am normally in bed for 10.30pm, you can talk to, sharing tips important to me to stay healthy always a good thing, its about I attend a Yoga and Pilates I fi nd eight hours sleep is always and techniques and just getting and look after myself. getting balance I suppose. class two-three times a week a good one for me. So, I am quite a general buzz from talking disciplined during the week. about our passion...Crafting...!!

T A BIT ABOUT YOU T What are the most challenging How did you come to work parts of your job? in your current position? I think being away from home My partner and I, Kevin, have for any length of time is always always been self-employed since a tough one for me. I love my leaving University, nothing has home, family, my animals ever really been planned it just and my friends. Although I seems to fall into place. I love love the exhibitions I never new business opportunities and like to be too far away, there’s I get a huge buzz out of creating nothing like your own bed..!! things, it’s about making things happen and creating your own T What does 2019 hold for you? path. We both work very hard at Where do I begin, 2019 is going what we do, consequently the to be a crazy year, my calendar business has fl ourished. We have is already fully booked. We are a fantastic team behind us which taking on more staff, which I enables us to do what we do. am so excited about. This is hopefully going to free me up T What advice would you have to spend more time designing. for someone looking to get We have defi nitely outgrown into your particular industry? our premises, so a move It’s all about having drive and is on the cards this year, if passion. It’s like anything, if we can fi nd somewhere. you want to be successful you We are currently putting plans need to work hard and employ in place to branch out into other like-minded people around you. creative avenues, which I am very It’s about having a positive excited about. All will be revealed outlook and thinking outside over the next 12 months I’m sure.

www.craftbusiness.com RETAIL 39 Arts & Crafts Innovation from Pilot for 2019 Stuart Barker, marketing manager for the Pilot Pen Company, takes a look at some of their new and creative products

T Pilot Pen has launched a range of new drawing and writing instruments for 2019 which are certain to be in high demand from end- users and “must-haves” to stock for arts & crafts and stationery retailers. As well as range extensions to existing products in the rollerball and marker pen offering, there The Pilot Pintor 2019 range “The characteristics of Pintor ink means is also a new and innovative T SW-PT-EF Pintor Extra- product for the fi neliner Fine Bullet Tip (2.3mm that it writes on all surfaces but the surface category. tip / 0.7mm line width) T SW-PT-F Pintor Fine Bullet Tip properties influence whether it is permanent T PILOT PINTOR WATER- (2.9mm tip / 1.0mm line width) BASED ARTS AND T SW-PT-M Pintor Medium or non-permanent” CRAFTS MARKER Bullet Tip (4.5mm tip / STUART BARKER, MARKETING MANAGER, PILOT PEN COMPANY Building on last year’s launch 1.4mm line width) of Pilot Pintor, the water-based T SW-PT-B Pintor Broad Chisel Tip The unique gel ink responds arts and crafts marker, the range (8.0mm tip / 8.0mm line width) to the heat generated by the has now been expanded to four For 2019, Pilot has launched a rubbing out, and lets you write tip sizes. In addition to the Fine new modular display solution for over your mistake immediately and Medium bullet tip versions Pintor to create an impactful in- with the same pen. 1.0mm tip already available, these are store presence for the full range. gives a 0.5mm broad line. now joined by a broad chisel-tip Contact Pilot to fi nd out more. version and an extra-fi ne bullet T DID YOU KNOW? tip. All four tip sizes are available T PILOT FRIXION Refi lls for FriXion pens are a in a range of 24 colours of vibrant, FINELINER – ERASABLE top seller and allow end-users water-based pigment paint WRITING FELT PEN to reduce plastic waste and (classic, pastel and metallic). Take Pilot’s market-leading also save money when the The characteristics of erasable ink technology and ink runs out, instead of buying Pintor ink means that it writes combine it with a precise felt-tip an entire new pen - it’s never on all surfaces but the surface handwriting pen and what do been easier to be green! properties infl uence whether it you have? The Pilot FriXion is permanent or non-permanent. Fineliner. T FIND OUT MORE On a porous surface such No longer do you need to To fi nd out more about the full as wood, paper, cardboard, worry if you make a mistake range of Pilot writing instruments, clothing fabrics or stone it is adding colour and diagrams to please visit www.pilotpen.co.uk. permanent whilst it is removable your notes and course materials. The Pintor Marker also has its on non-porous surfaces such as With the FriXion Fineliner T FRIXION BALL BROAD own dedicated website at www. plastic, glass, metal and chalk you can write, draw, colour, The original and best-selling pintor.co.uk. If you are interested boards by wiping with a damp ERASE and then start again. erasable rollerball pen, now in stocking these or any other cloth and washing up liquid. Simply rub out your mistakes available in a BROAD tip for a products from the Pilot range, Designs can be coloured over with the eraser stud and watch For younger writers, it’s the thicker line width! Write, erase please email sales@pilotpen. with another colour once dry the ink disappear as if by magic! perfect alternative to a pencil and re-write your notes everyday co.uk or call 01628 537100. allowing some truly stunning The unique ink responds to the and a great fi rst step into writing with the Pilot FriXion. Simply art to be created with PINTOR. heat generated by the rubbing with ink. Also, the ink is non- rub out your mistakes with Pilot Pintor has key “real- out, and lets you write over your permanent so can be removed the eraser stud and watch the world” user benefi ts over other mistake immediately again. by washing or with a hot iron. ink disappear as if by magic! water-based paint markers in Available in up to 12 colours that the tip material is very there’s a FriXion Fineliner for strong and durable everyone! 1.3mm fi bre and the paint is tip gives a 0.45mm quicker drying. fi ne line.

www.craftbusiness.com 40 ADVERTISEMENT

A rainbow of colour and some Critters Stephen McAllister, sales director at Creative World Of Crafts, tells us about their new range of products

T Creative World of Crafts are taking the headache out of easy to see why - they are fun bringing some exciting new selecting the right combination to make, look great and offer products to the market. of colours for any project. fantastic value for money. The company that Caron X Pantone is fabulously Knitty Critters will appeal to brought Caron Cakes to the luxurious and soft, with the both knitters and crocheters. trade is unveiling some new richness of merino wool and the Designed in our own studio yarns fresh for 2019. versatility of easy-care acrylic and produced in the UK, You can get your chance and nylon. The 27 Pantone these hugely appealing kits to see the raft of new yarns colourways offer great fl exibility contain everything you need from Caron, Bernat and Lily while consistently matching to make a Knitty Critter of Sugar ‘n Cream collections, and home décor and fashion your choice. With over 50 much more, at CHSI, February projects to actual Pantone in the collection there is a 17-19, Hall 11 stand E02. colour references. This allows cute critter for everyone. And high on the must see projects to be easily visualised Knitty Critters are a large The packaging is appealing list is the new revelation that is and really helps to inspire. family of kits including all and easy to display. So, Caron X Pantone. Caron, known manner of characters from frogs join the Knitty Critter craze for colour, has teamed up with T KNITTY CRITTERS to the eternally popular unicorns, - they’re too cute not to. iconic Pantone to introduce Creative World of Crafts is available in different colourways For further information a new range of yarns that are well known for innovation and and yarns. So, if you like lions, please contact: CREATIVE WORLD OF CRAFT 1.2_ADS 22/01/2019so different 14:03 and Page innovative, 1 design. Our exclusive Knitty tigers, bears and bunnies - oh Tel: 0116 271 3131 packaged in fi ve 20g skeins of Critter Collection is taking the my, you are going to love this Email: [email protected] complementary colourways crafting world by storm and it is funky and fun collection. www.creativeworldofcrafts.co.uk

www.craftbusiness.com YARN SHOP DAY 2019 41

Yarn Shop Day is back and better than ever Get ready to give your business andVIRIDIAN wellbeing 1-8 2 col_VIRIDIAN a boost 25/01/2019 in 2019 11:09 Page 1

T It’s that time of year again and it seems that, for knitters The offers are available to both to be thinking about joining and crocheters, yarn shops new and existing customers. up for Yarn Shop Day 2019 can often be key to this. A spokesperson for Lane – and there’s lots on offer. “Loneliness is a major Mondial said: “Supporting the Now in its sixth year, it returns issue nowadays, particularly independent retailer is very on April 27. It was launched in as people grow older, and important to us as a company 2014 by leading publications Let’s a local yarn shop provides and Lane Mondial is thrilled to be Knit and Let’s Get Crafting, and an opportunity to get out sponsoring Yarn Shop Day which last year more than 200 shops of the house, make contact is a special event like no other.” took part throughout the country. with likeminded crafters, join a extra cost you can have your logo If you would like to sign up Feedback from retailers knitting group, or just to chat printed on either of these items. then contact Paige on 01206 included increased footfall, with the yarn shop owner about Retailers can take advantage 508605 for more information. boosted sales and in some cases your latest project. Such contact of these offers at Vanessa Bee’s And if you are at CHSI their best day of trading ever. can be crucial for good mental stand at CHSI Stitches, by ordering Stitches then pop along to Amy Dagger, from Black health. That’s why, for Yarn Shop through their website or you can the Aceville stand, E22, and Sheep Wools based in Culcheth, Instagram account to share Yarn Day 2019, we’re highlighting contact them directly on 01768 you can sign up for Yarn Shop Warrington, said: “We had a Shop Day through their eyes. the fact that a visit to your local 771447 for more information. Day 2019 there and then. magnifi cent day at the Craft There was a glass of Prosecco yarn shop is a surefi re way Barn for Yarn Shop Day 2018. for everyone, Stylecraft goody to boost your wellbeing and There was all sorts going bags and fab raffl e prizes too.” improve your mental health.” on in store. Emma Varnam Participating stores are The mascots for this year was surrounded by colourful encouraged to host an event by are a family of knitted turtles by crocheted delights teaching doing something special on the Sachiyo Ishii and a crocheted mini crochet classes, Christine day, such as offering discounts, whale by Sarah-Jane Hicks. UK Distrubutor for: Sock Yarn Specialists Perry (Winwick Mum) shared running competitions, holding Sponsoring the event this year • Opal • Eucalan her top tips on sock knitting, workshops or knit-and-natter are Vanessa Bee Designs, Soak, Melanie Boocock (our Rowan sessions, hosting book signings, Lane Mondial and ChiaoGoo. Consultant) taught customers giving away goodie bags or by Vanessa Bee are offering to knit and Debbie Tomkies simply offering tea and cake. an exclusive deal for retailers if fi lled the workshop room with a Sarah Neal, editor of Let’s they spend £200 (plus VAT) with rainbow of colour showcasing Knit magazine, said: “As always them they can receive either 12 her dyeing skills. Thank you so we’re excited about Yarn Shop Yarn Shop Day mugs or 12 Yarn much to all of our special guests Day, but this year it seems Shop Day shopper bags free of for making the day so fabulous! particularly pertinent as we’ve charge. However, if £400 (plus “On the day Emma Varnam been thinking a lot about yarn craft VAT) is spent then they can have and Christine Perry took over our in relation to people’s wellbeing, both, absolutely free. And for no Hall 12 “As always we’re excited about Yarn Shop Day, Stand J32 but this year it seems particularly pertinent at CHSI Stitches as we’ve been thinking a lot about yarn craft in relation to people’s wellbeing, and it seems

that, for knitters and crocheters, yarn shops Knitting Needles & Accessories TRADE ENQUIRIES: can often be key to this.” E: [email protected] T: 0117 300 5244 SARAH NEAL, EDITOR OF LET'S KNIT MAGAZINE www.viridianyarn.com

www.craftbusiness.com 42 RETAIL CLINIC How to create

CRAFTERS COMPANION page_ADS 24/01/2019positive 15:45 Page 1 vibes Sara Davies MBE, founder at Crafter’s Companion, looks out how to foster a healthy workplace and motivate your staff

T Your workforce is one of the turnover and reduced levels of know what is expected of staff “Whether it’s a staff party, single biggest assets to your stress, leading to fewer sickness and management throughout the business, so keeping them absences – a win-win all round. company. An up-to-date employee meals out or a token happy and productive is a must handbook and provision of if you want to drive success. T OPEN DOOR regular one-to-one meetings box of chocolates, your It’s a two-way street for An approachable ethos and open- might seem unnecessary in an employer – for your staff, door policy will help to see your a very small company with employees will value being a healthy workplace means a employees, and your business, a less formal structure, but fl exible and pleasant atmosphere thrive. Clear communication it’s best practices like these included in the company’s where their talents will be is key to this, so that your that will facilitate the fl ow of achievements” nurtured and valued, but for employees will not only know information and feedback that you it also means a lower staff what is required of them, but will prove so valuable over time. T POSITIVITY your current trajectory, making Another way to ensure high levels sure your staff are all on the of staff wellbeing and retention same page, delegating tasks is to make them feel valued with and trusting them to deliver to plenty of positive reinforcement. the best of their ability is vital to Personally showing your fostering a healthy workplace. appreciation when projects Micromanaging people can are completed or targets are sometimes lead to a negative hit, whether that’s with a small working environment, and bonus or just a simple thank you, you may fi nd that showing will keep motivation levels high. you trust in their knowledge Similarly, celebrating wins with and skills, working with them your workforce will help them and being open to their ideas to feel a part of the company’s is a more positive way to successes and foster a spirit of achieve your goals. This also teamwork. Whether it’s a staff frees you up to focus on party, meals out or a token box other areas of the business, of chocolates, your employees ensuring you’re using your time will value being included in the and resources effi ciently. company’s achievements. T BE VIGILANT T FUN TIMES Finally, stay vigilant and nip any Encouraging a fun environment potential problems in the bud and ensuring you have the before they can escalate and chance to work together on a lead to negativity. Not everyone shared goal outside of work, is going to get along all the such as raising money for a time and there will always be chosen charity, will also help disagreements, but having your employees to have a strict guidelines on conduct and sense of belonging and to making sure you address any enjoy their working hours. friction within your workforce at the fi rst opportunity will ensure T GOING FORWARD you can control and contain TOGETHER any issues. YOU are the key to a Whether you’re aiming for big happy workforce, and you’ll fi nd changes to your business or that your positivity and approach simply want to continue on to teamwork will pay dividends.

www.craftbusiness.com CLASSIFIED FILLER_ADS 24/01/2019 15:15 Page 1

MOTHERS' DAY 43

Get personal and creative DOING THE BUSINESS… for a perfect card or gift EDITOR Mark Hayhurst 01206 508618 [email protected]

Claire Hamer, Hunkydory trade sales manager, takes a look HEAD OF EDITORIAL (BUSINESS) at how you can boost your sales around Mothers’ Day Emily Seddon [email protected]

HEAD OF ADVERTISING T Mothers’ Day is a key date (CRAFT) Martin Lack in our calendars and many 01206 505940 of us want to give our Mums [email protected] something special on the day ADVERTISING MANAGER we celebrate Motherhood. This Danielle Harris can be a simple card or a much 01206 505954 larger project and as such we [email protected] need to get ready early for this ACCOUNTS and get products on our shelves Anne-Marie Hartley and workshops planned. 01206 505902 SUBSCRIPTIONS MARKETING T PERSONALISATION that allow your students to Holly Rayner When stocking products to sell personalise their card, so it’s 01206 505965 for Mothers’ Day is important perfect for their Mother. [email protected] to remember that there’s lots Also be mindful for those THE BAR RATE of variation on what we call our that have lost their mothers UK £28.00 Mums. So in addition to the or are struggling to become Overseas €40.00 obvious Mum or Mother, consider mothers. Offer a broader PUBLISHING DIRECTOR stocking alphabet stickers so that workshop, so that it’s inclusive Helen Tudor Mam, Mummy, Ma and Step- for all your customers. DESIGN: Mum can all be catered for. Not MS Typesetting and Design being able to put the right title on T WRAPPING PAPER the front of a card for someone If you don’t stock wrapping Printed in England special can be frustrating and paper in your shop, have you PUBLISHED BY: take away from its beauty and the considered running a wrapping Aceville Publications Ltd effort that’s gone in to making it. paper making workshop? 21-23 Phoenix Court, Hawkins Road, “Consider offering a good Rolls of white paper or brown Colchester, Essex, CO2 8JY T PRODUCTS selection of products that can packing paper are easy to buy ©Aceville Publications Ltd Consider offering a good and during a workshop your DISCLAIMER:The views expressed in this selection of products that can students can design their own publication are not necessarily those of the be adapted to make Mothers’ publishers. Every effort is made to ensure be adapted to make Mother’s patterned paper by stamping the veracity and integrity of the companies, Day cards. They don’t all need Day cards” and colouring on the rolls of persons, products and services mentioned in this publication, and details given are to be specifi cally designed paper. This is a great way to believed to be accurate at the time of for this special day but pretty If you’d prefer to offer your for the whole family, to make make something unique and going to press. However no responsibility or liability whatsoever can be accepted fl orals, delicate foiling and customers a card making kit it worth the investment. you can make a card and for any consequence or repercussion of beautiful words are a good for this occasion, then look gift tag to match. You could responding to any information or advice staple and starting point. for smaller kits that make T WORKSHOPS use fl oral stamps, butterfl ies given or inferred. just a couple of cards. Unless Everyone has a different or stamp Mum all over your your customers are making relationship with their Mums and wrapping paper. It’s such a cards to sell, they’ll generally will gift accordingly, so design great way to personalise a gift. only be making a handful workshops that cover as many of cards for Mothers’ Day, options as possible. One of the T AFTER THE DAY even with extended families, most popular ideas is to create a Any products you have left so order your stock for this personalised card and a matching after Mother’s Day consider occasion accordingly. gift box, to fi ll with chocolates, if they’re specifi c to the Dies and stamps for this homemade cupcakes or a scarf. occasion or whether you special day are also available Additionally include making a can continue to sell them and are generally part of couple of co-ordinating gift tags through as a fl oral range or a larger varied set, such a that can be attached to fl owers whether you need to reduce word dies that are suitable or other gifts. Include products them and sell them through. WANTED Fabric & Haberdashery & any other clearance stock To advertise in considered for immediate Suppliers of Card Making, Scrapbooking, Craft and Bridal Supplies collection. Please contact Martyn please call Danielle on [email protected] www.www. 01206 505 954 07902 700 780

www.craftbusiness.com e-crafts.co.uke-crafts.co.uk PILOT page_ADS 22/01/2019 15:51 Page 1