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Her World Beauty Awards 2011 Factsheet

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Her World Beauty Awards 2011 Factsheet FACT SHEET BACKGROUND The Her World Beauty Awards event, which began in 2001, celebrates its 10th year. The annual awards aims to acknowledge the companies that are instrumental in influencing beauty and lifestyle trends through continually striving to deliver products of distinction to customers. Over the years, it has received avid support from advertisers and readers. Over 520 products for over 46 categories were evaluated for the 2011 awards. Her World’s expert panel, consisting of editors, beauty writers, doctors, and hairstyling and makeup experts, was formed to nominate the best of beauty products launched between October 2009 and September 2010. Road tests on these nominated products were conducted by the team to determine the winners for the “Editors’ Choice”. Readers were also invited to nominate and vote for their favourite products by sending nomination forms found in the magazine or via online at herworld.com. The voting results were collated to derive the winners under “Readers’ Choice”. This year, the following special awards will also be given out: NEW BRAND BEST FACIAL CABIN NEW TREND (Detox Skincare) BEST NEW RETAIL EXPERIENCE BEST NEW BEAUTY FACE TOP 10 PRODUCTS OF THE YEAR An awards presentation ceremony will be held to hand out the awards to the winners of the various categories. Details of Awards Presentation Ceremony: Date: Jan 21, 2011 (Friday) Time: 3pm to 5pm Venue: ION Orchard Atrium, Level 1 A. TO QUALIFY FOR NOMINATION 1. Products must be launched in Singapore between October 2009 and September 2010. 2. Products must be available over the counters of department stores, retail boutiques or outlets. B. EXPERT PANEL Internal Nomination Panel Denyse Yeo, Deputy Editor, Her World Pearlyn Tham, Fashion & Beauty Editor, Her World Moh Shuying, Beauty Writer, Her World Jeanne Tai, Beauty Writer, Her World Goh Yee Huay, Associate Beauty Editor, Female Yuan Yiying, Beauty Writer, Female Justina Tan, former Beauty Writer, Simply Her Wong Yenleng, Writer, Nuyou Victoria Deng, Writer, Nuyou Li Yuling, Writer, Shape Expert Judging Panel Dr Low Chai Ling, The Sloane Clinic Dr Alvin Wong, SKN MediAesthetics Dr Patrina Wong, LinC Aesthetic Clinic Clarence Lee, Makeup Artist Peter Khor, Makeup Artist Cindy Goh, Makeup Artist Dexter Ng, Hairstylist Marc Teng, Hairstylist Edward Chong, Hairstylist C. FACTS & FIGURES 2011 Nominations 46 categories 520 products 102 award winners, including 10 Special Awards D. HOW TO VOTE Via forms in the magazine – Her World November & December 2010 issues Via Her World website, www.herworld.com E. AWARD CATEGORIES 46 categories will be honoured with trophies. Of the 46 categories, 44 have both Editors’ & Readers’ choice winners. The NEW BRAND award is given to the most exciting brand that entered the Singapore market between October 2009 and September 2010. The BEST FACIAL CABIN award is given to the beauty brand with the facial cabin that scored highest in terms of comfort, low noise levels, privacy, ambience and extras like makeup amenities. The NEW TREND (DETOX SKINCARE) category pays tribute to the one distinct beauty trend/technology that made a difference in skincare. The BESTW NE RETAIL EXPERIENCE award is given to a newly established or revamped counter or standalone store with a high wow factor and an excellent customer‐centric experience. The BEST NEW BEAUTY FACE award goes to the spokesperson who embodies the brand’s DNA and resonates most with the achiever woman aka the Her World reader. The MOST INSPIRING BEAUTY AD award is selected by an internal judging panel and based on ad copy, image used and overall presentation/effect. For the very first time, the MOST INNOVATIVE PRODUCT award nomination was open to readers, with results also determined by the internal judging panel. Criteria: trailblazing technology that shows results, the product gets users and the media talking for months, and more. For the first time too, the TOP 10 PRODUCTS OF THE YEAR category makes its appearance, in conjunction with the 10th anniversary of the Her World Beauty Awards event. This honours the 10 beauty products that scored the highest number of readers’ votes, which shows that they understand what women need and want and that they deliver on their promises. Previously, there was only one PRODUCT OF THE YEAR award. 3 categories have 1 unanimous winner for both Readers’ Choice & Editors’ Choice. 3 categories have 1 Readers’ Choice and 2 Editors’ Choice. The complete results will be published in Her World’s March 2011 issue and on herworld.com. G. WINNERS’ KIT Trophy Counter standee Wobblers Stickers CD with Her World Beauty Awards logo 44 MAJOR CATEGORIES OF NOMINATED PRODUCTS + 2 SPECIAL CATEGORIES Face New Hydrating Range Hydrating Serum/Essence Whitening Toner/Softener Anti‐Yellowing Whitening Treatment Whitening Treatment Spot Targeting Whitening Serum/Essence Whitening Mask Anti‐Glycation Anti‐Ageing Treatment Multi‐Targeting Anti‐Ageing Serum/Essence Cell Energising Night Cream Urban Sunscreen Face Contouring Treatment Oil Control And Pore Minimising Range Sensitive Skin Cleanser BB Cream Makeup Primer Makeup Base Concealer Illuminating Liquid Foundation Illuminating Compact Foundation Treatment/Moisturising Foundation Eyes Multi‐Tasking Eye Care Eyelash Serum/Conditioner Treatment Mascara Lips Intense Colour Lipstick Anti‐Ageing Lip Balm Body Hand Treatment Anti‐Cellulite Treatment Hair Shampoo And Conditioner – Repair/Unruly/Frizzy Hair Anti‐Ageing Hair Mask Leave‐In Haircare Volumising Hairstyling Product Eco‐Friendly Haircare Range Revamped Brand Fragrance Light Women’s Fragrance Intense Women’s Fragrance Men’s Perfume Set 39th Category New Brand 40th Category Best Facial Cabin 41st Category New Trend (Detox Skincare) 42nd Category Best New Retail Experience 43rd Category Best New Beauty Face 44th Category Most Innovative Product SPECIAL CATEGORIES 45th Category Most Inspiring Beauty Ad 46th Category Top 10 Products Of The Year (SPECIAL CATEGORY IN CONJUNCTION WITH THE 10th ANNIVERSARY OF THE HER WORLD BEAUTY AWARDS EVENT) .
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