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Mídia Kit 2021

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Mídia Kit 2021 2020 MÍDIA KIT 2021 Área de cobertura Rede Massa ● 2020 TV CIDADE TV TIBAGI Total de municípios: 54 Total de municípios: 174 População: 1.535.844 Rede Massa Estado População: 2.563.926 População c/ TV: 1.492.034 População c/ TV: 2.475.421 DTV: 536.776 Total de municípios: DTV: 891.511 IPC: 0,8386 IPC: 1,4094 399 População: 11.563.173 População c/ TV: 11.236.273 DTV: 3.997.654 IPC: 6,3618 TV NAIPI Total de municípios: 60 População: 1.468.852 TV IGUAÇU População c/ TV: 1.427.488 Total de municípios: 32 DTV: 509.735 População: 3.975.202 IPC: 0,7961 População c/ TV: 3.893.441 DTV: 1.392.882 TV GUARÁ IPC: 2,3645 Total de municípios: 79 População: 2.019.349 População c/ TV: 1.947.889 DTV: 666.750 Nota: Para detalhamento das áreas de cobertura das emissoras consultar Departamento Comercial. IPC: 0,9532 Tabela de conversão ● Preços de Merchandising Rede Massa ● Maio 2021 INSERÇÕES DE 60" - CONVERSÃO SOBRE O PREÇO DE 30" DO PROGRAMA Estado TV Iguaçu TV Tibagi TV Cidade TV Naipi TV Guará Cota Valor Cota Valor Cota Valor Cota Valor Cota Valor Cota Valor Dia Hora Cód. Gênero Programa Coef. Mín. Máx. Merchandising Mín. Máx. Merchandising Mín. Máx. Merchandising Mín. Máx. Merchandising Mín. Máx. Merchandising Mín. Máx. Merchandising Seg/sex 19h15 NTDM Jornalismo Notícias da Massa 2,50 22 22 R$ 71.050,00 - - - - - - - - - - - - - - - Domingo 09h00 AMZE Musical Armazém da Massa 2,50 04 04 R$ 28.507,50 - - - - - - - - - - - - - - - Seg/sex 06h55 PIPA Jornalismo Primeiro Impacto Paraná 2,50 - - - 12 22 R$ 6.055,00 - - - - - - - - - - - - Seg/sex 11h20 SHBO Esporte Show de Bola 2,50 - - - 12 22 R$ 13.732,50 - - - - - - - - - - - - Seg/sex 11h45 TDMA Jornalismo Tribuna da Massa 2,50 - - - 12 26 R$ 15.017,50 - - - - - - - - - - - - Seg/sáb 14h00 SMST Show Salada Mista 2,50 - - - 12 22 R$ 11.990,00 - - - - - - - - - - - - Sábado 12h30 TRME Jornalismo Tribuna da Massa Especial 2,50 - - - 04 04 R$ 15.017,50 - - - - - - - - - - - - Domingo 09h30 LMAB Culinária Lembranças Com Água na Boca 2,50 - - - 04 04 R$ 12.602,50 - - - - - - - - - - - - Domingo 10h00 AMZE Musical Armazém da Massa 2,50 - - - 04 04 R$ 11.565,00 - - - - - - - - - - - - Seg/sex 06h55 PIPA Jornalismo Primeiro Impacto Paraná 2,50 - - - - - - 12 22 R$ 2.662,50 - - - - - - - - - Seg/sex 11h00 MURG Jornalismo Maringá Urgente 2,50 - - - - - - 12 26 R$ 5.287,50 - - - - - - - - - Seg/Sex 12h30 TDMA Jornalismo Tribuna da Massa 2,50 - - - - - - 12 22 R$ 5.557,50 - - - - - - - - - Seg/sex 14h15 DETQ Feminino Destaque 2,50 - - - - - - 12 22 R$ 4.412,50 - - - - - - - - - Seg/sáb 15h05 SMST Show Salada Mista 2,50 - - - - - - 12 26 R$ 4.342,50 - - - - - - - - - Sábado 09h30 CIEN Entrevista Cidade Entrevista 2,50 - - - - - - 04 04 R$ 4.320,00 - - - - - - - - - Sábado 10h00 LCAB Culinária Lembranças Com Água na Boca 2,50 - - - - - - 04 04 R$ 4.930,00 - - - - - - - - - Sábado 12h30 MURG Jornalismo Maringá Urgente Especial 2,50 - - - - - - 04 04 R$ 5.287,50 - - - - - - - - - Sábado 13h30 TRME Jornalismo Tribuna da Massa Especial 2,50 - - - - - - 04 04 R$ 5.557,50 - - - - - - - - - Sábado 08h30 AMZE Musical Armazém da Massa 2,50 - - - - - - 04 04 R$ 5.425,00 - - - - - - - - - Seg/sex 06h55 PIPA Jornalismo Primeiro Impacto Paraná 2,50 - - - - - - - - - 12 12 R$ 2.695,00 - - - - - - Seg/sex 11h00 DQUE Feminino Destaque 2,50 - - - - - - - - - 12 12 R$ 3.577,50 - - - - - - Seg/sex 11h55 TDMA Jornalismo Tribuna da Massa 2,50 - - - - - - - - - 12 26 R$ 5.630,00 - - - - - - Seg/sex 13h45 SHOB Esporte Show de Bola 2,50 - - - - - - - - - 12 26 R$ 5.630,00 - - - - - - Seg/sáb 14h15 SMST Show Salada Mista 2,50 - - - - - - - - - 12 26 R$ 4.822,50 - - - - - - Sábado 09h00 MDPE Esporte Mundo da Pesca 2,50 - - - - - - - - - 04 04 R$ 5.027,50 - - - - - - Sábado 09h30 CDET Entrevista Cidade Entrevista 2,50 - - - - - - - - - 04 04 R$ 5.175,00 - - - - - - Sábado 10h00 LANB Culinária Lembranças Com Água na Boca 2,50 - - - - - - - - - 04 04 R$ 5.027,50 - - - - - - Sábado 12h30 TRME Jornalismo Tribuna da Massa Especial 2,50 - - - - - - - - - 04 04 R$ 5.630,00 - - - - - - Domingo 09h00 AMZE Musical Armazém da Massa 2,50 - - - - - - - - - 04 04 R$ 4.900,00 - - - - - - Seg/sex 06h55 TMA1 Jornalismo Tribuna da Massa - manhã 2,50 - - - - - - - - - - - - 12 22 R$ 2.195,00 - - - Seg/sex 11h00 DEST Feminino Destaque 2,50 - - - - - - - - - - - - 12 22 R$ 4.197,50 - - - Seg/sex 11h45 SHBO Esporte Show de Bola 2,50 - - - - - - - - - - - - 12 22 R$ 4.197,50 - - - Seg/sex 12h00 TDMA Jornalismo Tribuna da Massa 2,50 - - - - - - - - - - - - 12 26 R$ 4.197,50 - - - Seg/sex 13h30 NAIP Jornalismo Naipi Comunidade 2,50 - - - - - - - - - - - - 12 22 R$ 4.190,00 - - - Seg/sex 14h20 SMST Show Salada Mista 2,50 - - - - - - - - - - - - 12 22 R$ 3.915,00 - - - Sábado 09h30 SMST Show Salada Mista 2,50 - - - - - - - - - - - - 04 04 R$ 3.915,00 - - - Sábado 12h30 TRME Jornalismo Tribuna da Massa Especial 2,50 - - - - - - - - - - - - 04 04 R$ 4.197,50 - - - Sábado 10h00 LEMC Culinária Lembranças Com Água na Boca 2,50 - - - - - - - - - - - - 04 04 R$ 2.667,50 - - - Sábado 13h15 MAIC Tele Vendas Mais Casa 2,50 - - - - - - - - - - - - 04 04 R$ 4.102,50 - - - Domingo 09h00 AMZE Musical Armazém da Massa 2,50 - - - - - - - - - - - - 04 04 R$ 4.192,50 - - - Seg/sex 06h55 TMA1 Jornalismo Tribuna da Massa - manhã 2,50 - - - - - - - - - - - - - - - 12 22 R$ 2.257,50 Seg/sex 11h00 DTQE Feminino Destaque 2,50 - - - - - - - - - - - - - - - 12 22 R$ 4.240,00 Seg/sex 11h45 TDMA Jornalismo Tribuna da Massa 2,50 - - - - - - - - - - - - - - - 12 26 R$ 4.867,50 Seg/sex 13h30 SHBO Esporte Show de Bola 2,50 - - - - - - - - - - - - - - - 12 22 R$ 4.065,00 Seg/sáb 14h05 SMST Show Salada Mista 2,50 - - - - - - - - - - - - - - - 12 26 R$ 3.915,00 Sábado 12h30 TRME Jornalismo Tribuna da Massa Especial 2,50 - - - - - - - - - - - - - - - 04 04 R$ 4.867,50 Sábado 13h10 UPDT Humorístico Juca Bala na TV 2,50 - - - - - - - - - - - - - - - 04 04 R$ 3.915,00 Sábado 13h45 CDDE Entrevista Cidade Entrevista 2,50 - - - - - - - - - - - - - - - 04 04 R$ 5.387,50 Sábado 10h00 LEMB Culinária Lembranças Com Água na Boca 2,50 - - - - - - - - - - - - - - - 04 04 R$ 5.387,50 Sábado 09h00 AMZE Musical Armazém da Massa 2,50 - - - - - - - - - - - - - - - 04 04 R$ 2.425,00 (1) Coeficiente de conversão sobre o valor avulso de 30" do programa. Departamento de Marketing - Pesquisa e Informação - 25/05/21 Obs.: consultar comercialização e disponibilidade de espaços praça a praça. Tabela de Preços Rede Massa ● Estadual Nº 03 ● Maio 2021 Tabela válida a partir de 1º de Abril de 2021 (399 municípios) Comercial Avulso Preço Mensal ● Cotas de Patrocínio Dia Hora Cod. Gênero Programa 30" 10" 15" 60" Completa Opçãp 2 Opção 3 Cota Nac. Cota Local VH. Abert. Com. 30" VH. Enc. Chamada Seg/sex 06h55 TMA1 Jornalismo Tribuna da Massa - manhã 1.781,00 890,50 1.335,75 3.562,00 266.223,00 19.591,00 227.041,00 - 04 22 22 22 40 Seg/sex 08h00 PIMP Jornalismo Primeiro Impacto 5.424,00 2.169,60 2.712,00 10.848,00 178.992,00 59.664,00 - 02 01 22 22 22 - Seg/sex 09h30 VMPC Variedades Vem Pra Cá 9.110,11 3.644,05 4.555,06 18.220,23 300.633,78 100.211,26 - 02 01 22 22 22 - Seg/sex 11h20 SHBO Esporte Show de Bola* 11.050,00 5.525,00 8.287,50 22.100,00 - - - - - - - - - Seg/sex 11h45 TDMA Jornalismo Tribuna da Massa* 14.108,00 7.054,00 10.581,00 28.216,00 757.662,00 183.404,00 390.854,00 - 04 26 26 26 40 Seg/sáb 13h45 SMST Show Salada Mista* 11.594,00 5.797,00 8.695,50 23.188,00 - - - - - - - - - Seg/sex 14h20 BOMD Infantil Bom Dia & Cia. 8.808,00 3.523,20 4.404,00 17.616,00 290.664,00 96.888,00 - 02 01 22 22 22 - Seg/sex 15h20 FOFC Show Fofocalizando 17.607,00 7.042,80 8.803,50 35.214,00 581.031,00 193.677,00 - 02 01 22 22 22 - Seg/sex 16h30 CSDF Auditório Casos de Família 17.612,00 7.044,80 8.806,00 35.224,00 581.196,00 193.732,00 - 02 01 22 22 22 - Seg/sex 17h30 NVE1 Novela Novela Tarde 1 - Triunfo do Amor 19.139,00 7.655,60 9.569,50 38.278,00 631.587,00 210.529,00 - 02 01 22 22 22 - Seg/sex 18h30 NVNT Novela Novela Noite - Amores Verdadeiros 19.137,00 9.568,50 14.352,75 38.274,00 631.521,00 210.507,00 - 02 01 22 22 22 - Seg/sex 19h15 NTDM Jornalismo Notícias da Massa 28.420,00 14.210,00 21.315,00 56.840,00 1.145.310,00 312.620,00 520.070,00 - 04 22 22 22 40 Seg/sáb 19h45 SBTI Jornalismo SBT Brasil 43.886,00 21.943,00 32.914,50 87.772,00 1.711.554,00 570.518,00 - 03 01 26 26 26 - Seg/sex 21h00 NVN1 Novela Novela Noite 1 - Chiquititas 40.038,00 20.019,00 30.028,50 80.076,00 1.321.254,00 440.418,00 - 02 01 22 22 22 - Seg/sex 22h15 RATH Auditório Programa do Ratinho 37.600,00 18.800,00 28.200,00 75.200,00 1.240.800,00 413.600,00 - 02 01 22 22 22 - Seg/sex 00h45 TNOI Entrevista The Noite 20.639,00 8.255,60 10.319,50 41.278,00 681.087,00 227.029,00 - 02 01 22 22 22 - Seg/sex 01h45 OPSS Show Operação Mesquita 10.090,00 4.036,00 5.045,00 20.180,00 332.970,00 110.990,00 - 02 01 22 22 22 - Segunda 23h30 MLIB Esportivo Arena SBT 28.482,00 14.241,00 21.361,50 56.964,00 184.990,59 61.663,53 - 02 01 04 04 04 - Terça 21h30 CMPR Esporte **Campeonato Paranaense 2021 - Terça - - - - - - - - - - - - - Terça 23h15 CINE Filme Cine Espetacular 46.854,00 23.427,00 35.140,50 93.708,00 304.316,73 101.438,91 - 03 02 04 04 04 - Quinta 23h15 APAC Humorístico A Praça é Nossa 61.422,00 30.711,00 46.066,50 122.844,00 398.935,89 132.978,63 - 02 01 04 04 04 - Sexta 23h15 TELA Filme Tela de Sucessos 44.234,00 22.117,00 33.175,50 88.468,00 287.299,83 95.766,61 - 04 02 04 04 04 - Sábado 09h00 * Entrevista Cidade Entrevista* 5.953,00 2.976,50 4.464,75 11.906,00 246.114,74 12.888,25 220.338,25 - 04 04 04 04 40 Sábado 09h30 SANI Infantil Sábado Animado* 6.459,00
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