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Business Project 2020/2021 MBS Business Projects Munich Business School University of Applied Sciences Informationen zum Munich Business School Business Project 2020/2021 Aufgabenstellung und Ziel des Rahmenbedingungen Business Projects • Gruppengröße: ca. 4 Studierende Das „Business Projekt“ im Studiengang Master International • Dauer des Projekts: jährlich von Mitte September bis Mitte Business soll den Studierenden die Möglichkeit eröffnen, ein April des Folgejahres konkretes betriebswirtschaftliches Projekt in Kooperation mit • Wichtig: „Real Life Case“ und Projektcharakter der Aufgabe einem Unternehmen umzusetzen. Im Rahmen dessen soll das erworbene betriebswirtschaftliche Wissen in einer kleinen Grup- • Angemessener Arbeitsumfang: das Projekt ist offizieller pe anhand eines konkreten Projektes angewendet und vertieft Bestandteil des Curriculums und wird mit 2 x 30 Semesterwo- werden. Alle Gruppen erfahren über die gesamte Projektlaufzeit chenstunden je Student angerechnet ein Coaching durch einen Professor der MBS. • An der MBS sind zahlreiche internationale, rein englisch- sprachige Studierende mit entsprechendem Background eingeschrieben. Bitte geben Sie daher Bescheid, ob Sie das Warum sollte Ihr Unternehmen Projekt auf Deutsch oder Englisch durchführen möchten. Bei einer rein englischsprachigen Durchführung ist es möglich, teilnehmen? die Ergebnisse auch auf Deutsch zu erhalten. • Selbstverständlich können Geheimhaltungsvereinbarungen / • Einbringung neuer Perspektiven, frischer Ideen und unkon- NDAs unterzeichnet werden. ventioneller Denkanstöße durch Master-Studierende • Alle Gruppen verfügen über Projektmanagement-Kenntnisse • Temporär zusätzliche „Mitarbeiter“ für ein konkretes Projekt • Frühzeitiger Kontakt zu top-ausgebildeten Nachwuchskräften Beispiele vergangener Projekte mit internationalem Hintergrund • Spaß an der Kooperation mit einer internationalen Business • Erarbeitung einer Markteintrittsstrategie für Indien bzw. China School • Erarbeitung eines Marketingkonzepts für ein neues Markenprodukt • Entwicklung eines Rating-Tools für mittelständische Projektergebnisse Unternehmen • Untersuchung der Kundenzufriedenheit für ein Online-Tool • Abschlussbericht • Konzeption und Erarbeitung von Marketing- und Sales- • Abschlusspräsentation an der MBS im Beisein der Unterlagen Unternehmensvertreter • Erarbeitung eines neuen Shopkonzeptes • Auf Wunsch Zweitpräsentation im Unternehmen • Untersuchung des Marketingplans eines Startups MBS Business Projects Munich Business School University of Applied Sciences Ablauf und Zeitrahmen Sep Okt Nov Dez Jan Feb Mrz Apr Zuordnung Teams & Themen Project Setup Bearbeitungsphase 1 Projektpause (Prüfungen) Bearbeitungsphase 2 Abschlusspräsentation Projektstart Zwischenpräsentation Projektabschluss Teilnehmende Unternehmen (Auszug) Volkswagen Telefónica O2 Lindner Hotels & Resorts ISPO Audi Accenture Hypovereinsbank Käfer BASF Kempinski Bogner Würth Tele Services Gardena Client Solutions Vodafone Keller Sports FC Bayern Weihenstephan CHIC Foods Shanghai Dornbusch Gravuren BMW Motorrad Allianz Microsoft Donner & Reuschel Condé Nast Tesla NHN LINE Business Project Ihres Unternehmens anmelden: Unternehmen Abteilung Ansprechpartner Kontaktdaten Standort-Adresse Sprache: Nur Deutsch Nur Englisch Englisch oder Deutsch Kurze Projektbeschreibung: Mit der Kooperation stimmen wir der Verwendung unseres Firmen- oder Institutionslogos auf der Website und in Broschüren der Munich Business School zu. MBS Business Projects Munich Business School University of Applied Sciences Das sagen teilnehmende Unternehmen Many thanks to Munich Business School. As part of a business project, five master students in International Business supported Bang & Olufsen in a market potential analysis. The students successfully analyzed a specified market, pointed out business opportunities, gave recommendations and showed a possible entry strategy for the company. Bang & Olufsen would be very glad to work with Munich Business School again in the near future. Maximilian Wallner, Key Account Manager, Bang & Olufsen Automotive Die Business Projekte der Munich Business School sind für uns eine tolle Möglichkeit aktuelle Themen bzw. Fragestellungen neutral und mit wissenschaftlichem Hintergrund zu beleuchten. Von dem Engage- ment der Teams und den Projektergebnissen sind wir immer wieder begeistert. Thomas Pflugbeil, Geschäftsführer Spessarttraum GmbH & Co. KG The MBS business project has played a major role in the planning and implementation of our China Market Entry Strategy. The professional approach of the MBS students to project management and the quality of their results were impressive. It has been a pleasure working with the MBS students and professors and I would encourage other companies to participate in an MBS business project. Bernd Stucke, Founder and Managing Partner, EVOC Sports Weitere Informationen und zum Business Project finden Sie unter munich-business-school.de/business-project Ihr Ansprechpartner Prof. Dr. Christian Schmidkonz Academic Program Director Master International Business +49 (0)89 547678-14 [email protected] Munich Business School Elsenheimerstraße 61 · 80687 München Stand: Juli 2019 Stand: www.munich-business-school.de 2016 of August As.
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