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Escuela Superior Politécnica De Chimborazo Facultad De Recursos Naturales Escuela De Ingeniería En Ecoturismo i ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FACULTAD DE RECURSOS NATURALES ESCUELA DE INGENIERÍA EN ECOTURISMO DISEÑO DE UN PRODUCTO DE AVITURISMO PARA EL BOSQUE PROTECTOR “SELVA VIVA”, PARROQUIA AHUANO, PROVINCIA DE NAPO TRABAJO DE TITULACIÓN PROYECTO TÉCNICO PARA TITULACIÓN DE GRADO PRESENTADO COMO REQUISITO PARCIAL PARA OBTENER EL TÍTULO DE INGENIERO EN ECOTURISMO IHO FRODE ANDY CERDA RIOBAMBA – ECUADOR 2019 ii ©2019, Iho Frode Andy Cerda. Se autoriza la reproducción total o parcial, con fines académicos, por cualquier medio o procedimiento, incluyendo la cita bibliográfica del documento, siempre y cuando se reconozca el Derecho de Autor. iii ESCUELA SUPERIOR POLITÉCNICA DE CHIMBORAZO FACULTAD DE RECURSOS NATURALES ESCUELA DE INGENIERÍA EN ECOTURISMO El tribunal del Trabajo de Titulación certifica que: El trabajo técnico: DISEÑO DE UN PRODUCTO DE AVITURISMO PARA EL BOSQUE PROTECTOR “SELVA VIVA”, PARROQUIA AHUANO, PROVINVIA DE NAPO, de responsabilidad del Sr. Iho Frode Andy Cerda, ha sido minuciosamente revisado por los miembros del tribunal del Trabajo de Titulación, quedando autorizada su presentación. Ing. Carlos Aníbal Cajas Bermeo DIRECTOR DEL TRABAJO DE TITULACIÓN Ing. Ana Carola Flores Mancheno ASESOR DEL TRIBUNAL iv DECLARACIÓN DE AUTENCIDAD Yo, Iho Frode Andy Cerda, declaro que el presente trabajo de titulación es de mi autoría y que los resultados del mismo son auténticos y originales. Lo textos constantes y el documento que provienen de otra fuente están debidamente citados y referenciados. Como autor, asumo la responsabilidad legal y académica de los contenidos de este trabajo de titulación. Riobamba, enero del 2019. Iho Frode Andy Cerda Cédula de ciudadanía: 1500982119 v Yo, Iho Frode Andy Cerda soy responsable de las ideas, doctrinas y resultados expuestos en esta Tésis y el patrimonio intelectual del Trabajo de Titulación de Grado pertenece a la Escuela Superior Politécnica de Chimborazo. IHO FRODE ANDY CERDA vi DEDICATORIA El presente trabajo se lo dedico con todo el amor de mi corazón a mis padres Olga y Ramón, que supieron inculcarme valores, su apoyo incondicional en todo momento, dándome siempre ánimos para seguir adelante, en especial durante estos años de estudio. A mis hermanos Indira, Guami y Willy por haberme brindado el apoyo necesario e incondicional, para poder cumplir una meta más de mi vida. A mi esposa Deisy y a mi hija Aly quienes se convirtieron en el pilar fundamental de mi vida, que con sus sonrisas supieron llenarme de fuerzas y ánimos para que día a día pueda culminar este trabajo. También a mis amigos y compañeros, a las personas que han estado conmigo de manera presente y a la distancia, a todos aquellos que han formado parte de mi vida y sobre todo que me motivaron a seguir esta hermosa carrera. vii AGRADECIMIENTO A mi padre, ejemplo de superación y manantial de mis conocimientos; a mi madre, quien supo cómo educarnos y me demostró que con esfuerzo somos capaces para cumplir con lo que nos proponemos. A toda mi familia, mis abuelos, tíos y primos por sus consejos y apoyo que me han brindado durante toda la carrera. Mi más sincero agradecimiento a la Escuela Superior Politécnica de Chimborazo, a la Facultad de Recursos Naturales especialmente a la Escuela de Ingeniería en Ecoturismo por formarme como persona y futuro profesional. A los docentes, en particular al Ing. Carlos Cajas y a la Ing. Ana Flores que supieron guiarme y que con sus conocimientos y paciencia han colaborado y apoyado con la investigación y desarrollo de este trabajo. Al Bosque Protector Selva Viva, y a su titular el sr. Remigio Canelos, por haber apoyado y dado facilidades necesarias para el desarrollo de la presente investigación. A TODOS UN INFINITO AGRADECIMIENTO… Iho Frode Andy Cerda viii CONTENIDO DISEÑO DE UN PRODUCTO DE AVITURISMO PARA EL BOSQUE PROTECTOR “SELVA VIVA”, PARROQUIA AHUANO, PROVINCIA DE NAPO. ....................................... 1 II. INTRODUCCIÓN ..................................................................................................................... 1 A. IMPORTANCIA ..................................................................................................................... 1 B. JUSTIFICACIÓN ................................................................................................................... 2 III. OBJETIVOS ............................................................................................................................... 3 A. GENERAL .............................................................................................................................. 3 B. ESPECÍFICOS ........................................................................................................................ 3 IV. HIPÓTESIS ................................................................................................................................ 3 V. REVISIÓN BIBLIOGRÁFICA ................................................................................................ 4 A. DISEÑO .................................................................................................................................. 4 B. PRODUCTO ........................................................................................................................... 4 C. TURISMO ............................................................................................................................... 4 D. AVITURISMO ........................................................................................................................ 5 1. Características del aviturismo ............................................................................................. 5 E. ANÁLISIS SITUACIONAL ................................................................................................... 5 F. INVENTARIO DE ATRACTIVOS TURÍSTICOS ............................................................... 6 1. Categorización .................................................................................................................... 6 2. Clasificación de los atractivos turísticos ............................................................................. 6 3. Valorizar .............................................................................................................................. 7 G. INVENTARIO ORNITOLÓGICO ............................................................................................ 8 1. Métodos de inventarios y muestreo ..................................................................................... 9 H. ESTUDIO DE BIODIVERSIDAD ....................................................................................... 10 1. Curvas de acumulación de especies .................................................................................. 10 2. Diversidad alfa .................................................................................................................. 11 3. Diversidad beta ................................................................................................................. 12 I. ESTUDIO DE MERCADO .................................................................................................. 12 1. Universo ............................................................................................................................ 12 2. Muestra .............................................................................................................................. 12 3. Análisis de la oferta ........................................................................................................... 13 4. Análisis de la demanda...................................................................................................... 13 5. Proyección de la demanda ................................................................................................. 13 J. PRODUCTO TURÍSTICO ................................................................................................... 14 ix 1. Etapas en el Desarrollo de un Producto Turístico ............................................................. 14 2. Aspectos para el desarrollo de productos turísticos .......................................................... 14 K. PAQUETE TURÍSTICO ....................................................................................................... 15 L. ANÁLISIS DE COSTOS Y FIJACIÓN DE PRECIOS ........................................................... 15 1. Determinación de los costos de un tour ............................................................................ 15 2. Determinación de gastos generales de operación .............................................................. 16 3. Determinación de los costos variables o directos .............................................................. 16 4. Manejo de costos ............................................................................................................... 17 M. ESTRATEGIAS DE COMERCIALIZACIÓN ................................................................. 17 1. Consumidor o cliente ........................................................................................................ 17 2. Costo ................................................................................................................................. 17 3. Convivencia ...................................................................................................................... 18 4. Comunicación ..................................................................................................................
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