Farming Wales Media Pack 2019.Indd
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Yr Amaethwr Yr Amaethwr Yr Amaethwr February 2018 March 2018 December 2017 Yr Amaethwr NFU CYMRU COUNCIL ELECTS NEW Survey reveals farmers’ PRESIDENTIAL broadband woes TEAM 67% of farmers polled in Wales could NFU Cymru June 2018 not access su cient broadband speeds Conference Embracing change for success Brexit drives provenance pledge NFU Cymru survey highlights consumers’ desire to buy Welsh in 2018 #WeAreWelshFarming campaign launched NFU Cymru launches new campaign at the Senedd Raw milk vending machine rejuvenates Use of data transforming sheep production Farming is family dairy farm A switch from beef production to a focus on sheep is reaping rewards for Pearce Hughes and his family ‘Rock and Roll’ Desire to stay in dairy industry provides creative spark that is drawing customers from near and far Will Evans’ award-winning farming podcast is spreading positive messages about the industry 001_FW_Mar18_cover.indd 1 001_FW_Dec17_cover - FINAL.indd 1 001_FW_Feb18_cover.indd 1 16/01/2018 11:34:48 13/02/2018 11:38:44 ice creamDairy dream farmers a reality make 14/11/2017 11:50:18 Yr Amaethwr 001_FW_June18_cover.indd 1 LochmeylerThe Farm story Ice behindCream 15/05/2018 14:30:14 The publication which keeps our members in touch with Welsh news, policies and interests is Farming Wales. The magazine is published 2019 monthly o ering members the opportunity to understand more of what NFU Cymru o cials and sta are doing behind the scenes to ensure a première agricultural service. Yr Amaethwr April 2018 Farmer is a champion Find out more on how your in his local community business would benefi t by Meet the NFU Cymru/Principality Welsh Rural Community adverstising in Farming Wales Champion of the Year by contacting Bernie Dutton on 01978 780 625 NFU Conference 2018 round-up News and views from 001_FW_April18_cover.indd 1 #NFU18 13/03/2018 11:34:53 MEDIA WELSH FARMING IN THE MEDIA Ad Dimensions & Specifications Every month NFU Cymru secures positive media coverage on a variety of di erent platforms to ensure Welsh farming and the issues that matter to Double page spread Acceptable Files members in Wales the most remain in the media spotlight. Here’s the top picks of coverage this month. Type: 263mm (h) x 396mm (w) PDF, TIFF, JPEG, EPS Brexit’s impact on food prices NFU Cymru Deputy President John Davies and Next Gen- eration Policy Group member Jacob Anthony featured on Trim: 297mm (h) x 420mm (w) – all 320dpi CMYK high prime-time current aff airs show Panoramaspecial as part on of BBC a Britain’s Food and Farming: The Brexit Eff ect One. Bleed: 303mm (h) x 426mm (w) resolution formats. The programme, presented by Tom Heap, examined what Brexit and its implications could mean for the consumer. Jacob Anthony spoke about the opportunities that Brexit presented, including the chance to forge links with emerging markets, while John Davies warned that the wrong deal or a ‘careless Brexit’ could spell disaster for Full page Typefaces, Fonts and the Welsh agricultural industry. NFU Vice President Guy Smith also featured on the programme. Type: 263mm (h) x 181mm (w) Images: Farm support Welsh Government bovine TB announcement NFU Cymru Livestock Board Chairman Trim: 297mm (h) x 210mm (w) Please ensure that all fonts NFU Cymru o ceholders and staff featured on a Wyn Evans took to the BBC Radio Cymru variety of platforms to give their reaction to the airwaves on Taro’r Post to set the record Cabinet Secretary’s bovine TB announcement in straight following reports over support for Cardiff Bay (further details on pages 8 & 9). Welsh farmers. It had been suggested that Bleed: 303mm (h) x 216mm (w) are either embedded or NFU Cymru President Stephen James represented the deal struck between the Conservatives the Union on BBC Wales News, ITV Wales News and and the Democratic Unionist Party Newyddion 9, while Clwyd Welsh Council delegate meant only farmers in Northern outlined. All picture/graphic Ireland would benefi t from farm and North Wales TB Eradication Board Member Evan Roberts and Pembrokeshire support up to 2022. However, Wyn farmer John Phillips provided a view from the farm gate on ITV Wales News and Evans was quick to point out that Half page Horizontal BBC Wales News respectively. NFU Cymru Milk Board representative Gareth the information received by the files should be scanned at Richards also spoke on the subject on Taro’r Post on Radio Cymru ahead of the Union suggested this was not the announcement, while NFU Cymru Deputy Director and Head of Policy Dylan case and Welsh farmers were not 129mm (h) x 181mm (w) Morgan spoke to S4C’s Ffermio. Coverage was also secured in the Western Mail, set to be disadvantaged. Daily Post, trade press and local titles. a resolution of 320 dpi and SMNR consultation Wales Woman Farmer of the Year Half Page Vertical NFU Cymru’s concerns over the Welsh NFU Cymru President Stephen James and former converted to CMYK format. Government’s ‘Taking Forward Wales’ Wales Woman Farmer of the Year Sharon Richards Sustainable Management of Natural featured on Heno to promote this year’s Wales 263mm (h) x 88mm (w) Resources’ consultation were featured on Woman Farmer of the Year competition. Sharon the Farmers Guardian website FG Insight. Richards told presenters Rhodri Owen and Mari The article, which quoted NFU Cymru Rural Grug that her 2004 competition win had provided Sending Files Aff airs Board Chairman Hedd Pugh, said the her with good opportunities within the industry and Union was ‘deeply worried’ by the consultation, which closes in September. she encouraged others to consider applying for the Quarter page Horizontal Further details on the consultation can be found on page 12. award. Email: Please email files as A new domestic agricultural policy Future of Farming: A New Domestic Coverage of NFU Cymru’s 62mm (h) x 181mm (w) Agricultural Policy report featured prominently in the Country attachments to: & Farming section of the Western Mail. The article, which quoted NFU Cymru President Stephen Quarter Page Vertical James, focussed on the Union’s calls for support for farmers, protection against volatility, investment to boost [email protected] productivity and rewards for environmental work. uture of Farming: A New Domestic Further details about the F 7 129mm (h) x 88mm (w) Agricultural Policy report can be found on page 13. Farming Wales - August 2017 T: 01733 362 700/701 www.nfu-cymru.org.uk Eighth page 62mm (h) x 88mm (w) Ad Rates DPS £2000 Publication Schedule & Deadlines Back Cover £1130 2019 Booking Copy Inserts Insert With Issues Deadline Deadline Deadline Delivery Members Inside Back £1030 Jan-19 28-Nov-18 03-Dec-18 05-Dec-18 11-Dec-18 22-Dec-18 Full page £850 Feb-19 03-Jan-19 07-Jan-19 09-Jan-19 15-Jan-19 24-Jan-19 Half page £510 Mar-19 30-Jan-19 04-Feb-19 06-Feb-19 12-Feb-19 21-Feb-19 Quarter Page £310 Apr-19 27-Feb-19 04-Mar-19 06-Mar-19 12-Mar-19 21-Mar-19 Eighth Page £185 May-19 03-Apr-19 08-Apr-19 10-Apr-19 16-Apr-19 26-Apr-19 Classified SCC £8.50 Jun-19 08-May-19 13-May-19 15-May-19 21-May-19 31-May-19 Jul-19 05-Jun-19 10-Jun-19 12-Jun-19 18-Jun-19 27-Jun-19 Aug-19 03-Jul-19 08-Jul-19 09-Jul-19 15-Jul-19 25-Jul-19 Sep-19 07-Aug-19 12-Aug-19 14-Aug-19 20-Aug-19 30-Aug-19 insert Rates Oct-19 04-Sep-19 09-Sep-19 11-Sep-19 17-Sep-19 26-Sep-19 Nov-19 02-Oct-19 07-Oct-19 09-Oct-19 15-Oct-19 24-Oct-19 Weight of Wales Wales Dec-19 30-Oct-19 04-Nov-19 06-Nov-19 12-Nov-19 21-Nov-19 & England* insert Jan-20 27-Nov-19 02-Dec-19 04-Dec-19 10-Dec-19 20-Dec-19 Up to 5g £60 £45 FEATURE FEATURE “I saw how the cows performed o Up to 10g £70 £55 grass in New Zealand and knew that was how I wanted to farm” Up to 15g £80 £65 Up to 20g £90 £75 “I think the dairy industry will do OK WELSH DAIRY STOCKPERSON OF after Brexit. Two of our major milk THE YEAR 2017 Up to 25g £100 £85 Dedicated, committed and enthusiastic buyers are European and they are dairy stock managers are again being recognised by NFU Cymru and NFU Mutual invested heavily in the UK. They will with the launch of the annual Welsh Dairy Stockperson of the Year. Up to 30g £110 £95 make it work” The winner of the award, now in its seventh “Livestock sales are a big part of the business; we year, will receive £300 and a Welsh slate always have excess heifers to sell as in-calf heifers. engraved cheese board. We sold 47 last year and to lose that income this Applications are being sought from those year will have a big infl uence on cashfl ow. We had involved in the management of dairy cattle Up to 35g £120 £105 43 heifers born this spring and we are taking a who are working within the dairy industry in chance by keeping all of those.” Wales. The person who nominates the winner Iwan pays close attention to fertility, applying of the award will also receive £50’s worth of tailpaints three weeks before mating and observing local farm shop vouchers or goods.