MUSIC HALL CENTER FOR THE PERFORMING ARTS
Annual Report 2017-2018
THE HISTORIC MUSIC HALL, THROUGH ITS PRESENTATIONS AND PRODUCTIONS (INCLUDING COMMISSIONS OF ORIGINAL ARTISTIC WORK), PROVIDES SE MICHIGAN WITH HIGH QUALITY PERFORMING ARTS PROGRAMS AND EDUCATION THAT REFLECT THE DIVERSE MIX OF CULTURES THAT MAKE UP OUR COMMUNITY. MUSIC HALL IS DETROIT’S “PEOPLE’S THEATER” – THE PLACE FOR HIGH QUALITY BUT NON-ELITIST PERFORMING ARTS AND EDUCATION WITH AN EMPHASIS ON DANCE, THEATER AND MUSIC, PARTICULARLY JAZZ. MUSIC HALL AIMS TO BE THE MOST ACCESSIBLE, INCLUSIVE AND CULTURALLY DIVERSE PERFORMING ARTS INSTITUTION IN THE COUNTRY.
THE MUSIC HALL YEAR AT-A-GLANCE EVENTS & AUDIENCE
100 MAIN STAGE EVENTS 135,000 MAIN STAGE AUDIENCE 150 JAZZ CAFÉ EVENTS 15,000 JAZZ CAFÉ AUDIENCE 50 3 FIFTY TERRACE EVENTS
50,000 3 FIFTY TERRACE AUDIENCE (EARLY EVENING, MID-, AND LATE-EVENING SEGMENTS) 300 TOTAL EVENTS 200,000 TOTAL AUDIENCE 1M+ WEB HITS 50,000 EMAIL SUBSCRIBERS 20+ ORIGINAL COMMISSIONS CAST & CREW 22 FULL TIME EMPLOYEES 225 PART TIME EMPLOYEES 80 TRUSTEES 1,321 INDEPENDENT CONTRACTORS 3,200 TOURING ARTISTS 1,200 LOCAL ARTISTS 75 COLLABORATING ORGANIZATION PARTNERS 300 VOLUNTEERS
SUPPORTERS 225 INDIVIDUAL PRODUCERS 30 CORPORATIONS 8 FOUNDATIONS 3 GOVERNMENT AGENCIES
DEMOGRAPHICS STUDENTS AUDIENCE 56% AFRICAN AMERICAN 40% AFRICAN AMERICAN 7% LATINO 5% LATIN AMERICAN 34% CAUCASIAN 39% CAUCASIAN 1% ASIAN 9% SOUTHEAST & EAST ASIAN 2% MIDDLE EASTERN 7% MIDDLE EASTERN
PERFORMING ARTS EDUCATION OUTREACH 5 EDUCATION PROGRAMS 22,000 STUDENTS 32 SCHOOLS 38 CLASSROOMS 30 EDUCATORS
FINANCIAL $6.MM BUDGET $18MM AGGREGATE ECONOMIC IMPACT 600 VENDORS
ANNUAL REPORT
Table of Contents Pages
A Brief History ……………….……………….……..…4 - 5
Governance ……………………………………………6
Our Season: OnStage ……………………………….….7 - 10
Our Season: In The Classrooms…………………...... 11 - 13
Financial Information………………………………….14 - 15
The People Behind the Scenes…………………………16
In-Depth History & Architectural Significance…………17-18
Addenda………………………………………………..19-22
Extended History & Architectural Significance
Partner Organizations
Executive Committee & Board of Trustees
Season-At-A-Glance
OUR HISTORY
Music Hall Center for the Performing Arts opened as the Wilson Theatre on December 9, 1928 with a production of Florenz Ziegfeld’s ‘Rosalie’.
Designed and built as a ‘legitimate’ theater (for live performing arts) amidst many new 1920s movie palaces, it is the creation of Matilda Dodge Wilson, who envisioned a top tier venue that welcomed men and women of ALL ethnicities to its audience and its stages. Her commitment to a standard of inclusion, unheard of in its day, remain central to our current mission and work.
The building is one of the finest examples of Art Deco architecture in Detroit, and most of the original elements – wood paneling, silk drapes, torchieres –remain today.
Fred Astaire and the Ballets Russes have left footprints on our boards, the swing of Count Basie still reverberates, and the voices of Eartha Kitt and Ella Fitzgerald have reached into the rafters. Traces of Marcel Marceau's silent magic linger, and Ray Charles declared us one of his all-time favorite houses to play!
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The name was changed to Music Hall when it became home to the Detroit Symphony Orchestra (1944-1953), broadcasting the Ford Sunday Evening Hour to the nation. In 1953, a giant curved Cinerama screen was installed, along with custom surround projection and sound, drawing fans in such numbers that films ran for a minimum of six months. Michigan Opera Theatre was launched here in 1971, adding opera to the mix of Mrs. Wilson's vision for an inclusive variety house. A courageous band of civic leaders and Trustees saved the building from the ill-conceived civic wrecking ball in 1974.
In 2006, under the new leadership of Vincent C. Paul, a former cloakroom was converted to a second stage: the Jazz Café. In 2018, the venue was re- christened ‘Aretha's Jazz Café’ in honor of the Queen of Soul's wish for a downtown venue to carry on her legacy. A third stage was also added in 2014, when we opened 3Fifty Terrace on the building's seventh-story rooftop – a seasonal hotspot nestled among the City’s architectural gems.
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GOVERNANCE
Mr. Alex L. Parrish, Mr. Vincent C. Paul, Chairman President & Artistic Director
Mr. Leland Bassett, Mr. Elliot Hall, Mr. Cameron Duncan, Mr. Shaun Wilson, Vice-Chairman Vice-Chairman Treasurer Secretary
Music Hall is a 501(c)3 not-for-profit corporation. It is governed by a 66-member Board of Trustees, which is led by a 17-member Executive Committee. Our Trustees are leaders in the business and cultural communities and – as with our staff – reflect the true demographic diversity of the community in which we live and work.
The staff is comprised of the President / Artistic Director, 22 full-time artistic, operations and development professionals and approximately 220 part-time staff of ushers, stagehands, bartenders, servers, cooks, electricians, marketing, maintenance staff and artists. Our current annual budget is approximately $6MM.
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OUR WORK: ONSTAGE
Our ‘onstage’ work is in in four main categories -- PRESENTATION & ENGAGEMENT, CREATION, EMERGING ARTIST DEVELOPMENT, and the brand-new DETROIT MUSIC WEEKEND – a multi-day cultural experience with a full day of free concerts. Our year-round audience base numbers approximately 250,000 and is spread among our three stages (Main Stage, Jazz Café, and 3Fifty Terrace).
PRESENTATION & ENGAGEMENT Four content Series comprise the bulk of our programming.
The Lear Family Theater Series consists of ‘page to stage’ creations of classic children’s literature, such as Goodnight Moon and Brown Bear & Other Treasured Stories by Eric Carle. It draws families together and inspires an early love of live performance.
The Contemporary Ballet Series, recently including such companies as Shen Wei Dance Arts and MOMIX, keeps Detroit tuned into the global dance scene and connects us with the region's large dance student community.
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The World Cultures Series offers culturally significant, world-class productions drawn from across the globe - engaging with the full spectrum of Detroit’s rich demographic mix and affirming that all groups are important to Detroit’s growth. Recent examples include Dance Cuba, Taj Express Bollywood Musical Revue, and the Haflah Arab Fusion Fest.
The Music Series includes both established and emerging artists in our Jazz Café and on the Main Stage. Recent examples include: Raul Midon, the Stanley Jordan Trio, Ethan Bortnick, and Cameron Carpenter.
ORIGINAL WORK CREATION Each year, we commission and present several brand-new works, varying by genre according to the availability of talent and that season’s planning. Examples include the production of ‘Star Dust’, choreographed by Dwight Rhoden for Complexions Contemporary Ballet. The production is a smash hit and into its third year of international touring. ‘First of His Kind – the Roland Hayes Story’ is a musical theatre production that chronices the extraordinary accomplishment of the turn-of-the- century African American lyric tenor and composer.
EMERGING ARTIST DEVELOPMENT We believe in doing all we can to keep a full pipeline of that extraordinary Detroit talent. Singers, dancers, instrumentalists, poets, and actors can practice their craft here, building their skills and developing their talent as far as it will take them. Our Jazz Café stage serves as their proving ground at least 4 nights a week, year-round. Main Stage use is also available at cost (mainly consisting of labor) to larger groups. The majority of participants are young Detroiters of color from low-income backgrounds. Approximately 1,200 artists per year take part.
DETROIT MUSIC WEEKEND Launched in June of 2017 to serve the city as an iconic, genre- busting, blockbuster performing arts festival in the heart of downtown, because Detroit is Motown but also rock ‘n roll, techno, R&B, country and for that matter – dance and theatre and comedy and puppetry, and more. DMW includes a full day of free performances on four outdoor stages, including a juried, paid ‘showcase stage’ that spotlights emerging artists. It created partnerships with the City, the business sector, fellow cultural organizations, and state government. Senator Debbie Stabenow introduced our headliner, Miss Aretha Franklin, cheered by 14,000 enthusiastic music fans.
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OUR WORK: IN CLASSROOMS
We synergize our stage presentations with our performing arts education classes, reaching approximately 22,000 students each year, ages 4-18. The five programs are conducted mainly in the Detroit public schools and have served the District for over a decade. Music Hall’s teaching artists have the rare privilege of working in the classrooms during the school day, thus reaching full classes as contrasted with elective after- school programs. The programs are established for all ability levels.
The District’s new leadership, Superintendent Dr. Nikolai Vitti, has confirmed that our programs will continue to be an important part of its in-school curriculum. The programs are the core of our efforts to ensure arts access for underserved communities, as well as to cultivate the next generation of performing arts fans. We know that for many of these students, our programs are their only structured exposure to the performing arts – a discipline proven to benefit students’ academic and eventual career success.
The programs are: Jazz Vocal Education, Theatre for Young People, Jazz for Young People, Dance Master Classes, and Jazz Jam Mentor Sessions.
JAZZ VOCAL EDUCATION
Now in its twelfth year, our audition-based Jazz Vocal Education program was launched in 2008 under the guidance of Anita Baker and is now led by none other than Scott Gwinnell, the well- known and highly-acclaimed orchestra leader, composer, pianist, and university professor. Mr. Gwinnell creates and implements curriculum, auditions and instructs students, and prepares and presents the culminating performances. Mark McGruder, Ibrahin Jones and other musicians complete the faculty roster, helping the program to expand its reach. The mid-year and year-end vocal recitals in the Jazz Café are a moving reminder of the power of music to transform young lives. Receptions for friends and family follow each recital, honoring and celebrating the students’ achievements. In the spring, all the students from all the schools are invited to audition before a three judge panel to be cast in Music Hall’s annual gala evening on the second Friday of June.
Cass Technical High School * Cody Academy of Leadership * Duke Ellington High School * Detroit School for the Arts* East English Village * Gompers * Martin Luther King Jr. High School * Renaissance High School * Spain Middle School
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CONTEMPORARY DANCE MASTER CLASSES
In conjunction with our Contemporary Dance Series, which connects Detroiters to the world’s global dance scene, we bring teaching artists from our touring companies together with the area’s aspiring dancers. We scan the globe for dance that represents our region’s diverse cultures as well as work that keeps Detroit in the loop with the latest developments in contemporary choreography. Recall that Sonya Tayeh, of ‘So You Think You Can Dance’ and now a sought-after Broadway choreographer, emerged from Detroit’s creative dance pipeline.
JAZZ FOR YOUNG PEOPLE
We have recently completed our 16th year of this jazz appreciation course, based on the popular concert series from Lincoln Center. The curriculum is flexible for elementary - middle school students. Lessons explore core concepts and major figures in jazz, and use interactive components to enliven this rich cultural heritage. The form’s definitive musical elements are taught, as well as its relationship to current culture and music. Interactive multi-media components bring this rich cultural heritage to life. In addition to learning the form’s definitive musical elements, connections are made to its influence on current culture and music for an up-to-the-moment relevant experience.
Beard Elementary School (2) classrooms * Duke Ellington at Beckham Academy * Blackwell Academy - Detroit (2) 5th Grade Classes * Burton International (5) classes * Carver STEM Academy (5) classrooms * Amelia Earhart Elementary (2) classrooms * Emerson Elementary/Middle school (2) 6th grade classes * Fisher Magnet Lower Academy * Golightly Education Center * Munger Elementary (2) classrooms * Pasteur Elementary (2) classrooms * Pulaski Elementary (2) classrooms * Priest Elementary/Middle School, and Schulze Elementary/Middle School
JAZZ JAM SESSIONS
The jam session has always occupied an important place in the history of jazz education, giving young musicians the open-access training they need to develop their craft while learning from more experienced peers. Students develop the confidence needed to survive the night, playing different tunes in unfamiliar keys, with difficult tempos, in front of an audience, oftentimes alongside virtual strangers – they begin to speak the language that only other jazz players understand.
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THEATER FOR YOUNG PEOPLE
In addition to beauty, wonder, and creativity, the arts bring proven academic benefits to pre-school children, demonstrating marked improvements in learning ability and developmental milestones. Our early childhood literature and theatre program was begun through a partnership with the PNC Foundation, which initiated a multi-city national effort to effect positive change in the school readiness of children in low-income communities. Our longstanding working relationship with the Detroit Public Schools system allows our instructor Jason Smith the rare privilege of working ‘in residence’ in 14 DPS elementary schools each week, rotating among 29 classrooms and reaching 2,000 children per year. Building curriculum around a classic story to be presented on Music Hall’s stage as part of our Family Theatre series, he brings a book to life with interactive play and lessons that build comprehension. Each child receives a copy of the book to share with family, and at the end of the eight weeks, the children and their families are invited, and transported by bus, to experience the live theatrical interpretation of the story they have studied. The program is rigorously studied and evaluated and is a national model of successful intervention that prepares children for kindergarten and beyond as fully engaged active learners.
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FINANCIAL INFORMATION
BACKGROUND
In 2008, the near-collapse of the American auto industry and overall economic disaster resulted in severe and sudden funding cutbacks to the Detroit arts & cultural sector. Unwilling to cut or compromise programming and education work, Music Hall incurred debt that has proved persistent despite nearly a decade of positive cash flow.
To address this legacy debt, Music Hall has begun a Capital Campaign, its first in 20 years. We have reached approximately a third of the Campaign’s $7MM goal. In addition to eliminating debt, the funds will enable capital improvements that are required for compliance with the Americans with Disabilities Act and the City of Detroit, and for the creation of a working capital reserve fund to smooth the typical cash flow irregularities of theatrical presenting organizations. In sum, the Campaign will place Music Hall in a financially sustainable position for decades to come.
CURRENT
Music Hall is audited each year by the Montgomery Associates Certified Public Accounting Firm. We ended fiscal year 2018 with an $269,303 cash surplus before depreciation, and expect to end 2019 with a substantial surplus, marking nine consecutive years with net positive cash flow -- an extremely positive indicator for success and sustainability into the coming decades. Our overall capacity is demonstrated by the consistent production events on all three stages, as noted above.
This success is based on a business model that continues to develop diversified revenue sources including a parking lot, rooftop venue, advertising video board, a community festival, and increased relationships with local and national promoters. Notably, 2018 marked the fifth successful year of operations of the 3Fifty Terrace, an important revenue-generating space that thrives in the warm months when theatres traditionally go on hiatus. In addition to its weekly programming, the Terrace is rented for weddings, concerts, corporate parties, and dance events.
FUTURE
All signs for 2019 trend positive and demonstrate a steady increase in community impact. Our three stages are in constant use; our building is a hub of cultural exchange and discovery. As Detroit experiences a rapid rate of growth and reinvestment, Music Hall finds itself in the midst of an increasingly vibrant downtown Theater District, and we are excited to serve this dynamic and growing population.
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THE PEOPLE BEHIND THE SCENES
The key staff at Music Hall have a minimum of seven full years of working together – a tight and supportive group focused on furthering our mission. With an extensive network of contacts throughout the community, our team makes sure that Music Hall is continually operating at peak performance.
ARTISTIC TEAM
Vincent C. Paul, President and Artistic Director International performing arts specialist with 30 years’ managerial experience
Karen McBride, Main Stage Director of Programming, Education Director National and international performing artist management specialist with 35 years’ experience
Ted Nagy, Jazz Café Director of Programming Local and regional music specialist with 25 years’ experience
PUBLIC RELATIONS & MARKETING
Maria Petrenko – Graphic design, branding, marketing, program direction Rick Manore - Media and press relations Bree Birr – Digital media Jerald McBride - Media purchase & placement specialist
PRODUCTION David Reynolds - Production Director, Staging, lights, sound, backline specialist
JAZZ CAFÉ MANAGEMENT & CONCESSIONS Derek Gillis - Food & Beverage Manager
OPERATIONS Bob Johnson - Front of House Manger Cindy Morgan - Box Office Manager
DEVELOPMENT Julie Gervais – Director of Capacity Building Latasha Burnett – Trustee Relations Manager & Development Specialist
EDUCATION DEPARTMENT Scott Gwinnell - Jazz Vocal Ed. and Jazz for Young People Programs Director & Instructor Jason Smith - Pre-K instructor & Coordinator / Grow Up Great and Instructor / Jazz for Young People Angela Barrow - Professional Development / DPS teachers / Theatre Mike Ellison – Director of High School Assemblies
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HISTORY AND ARCHITECTURE
Between the years of 1924 and 1927, a team of architects lead by William Kapp from the renowned firm of Smith, Hinchman & Grylls started in London and traveled throughout France, Italy and Spain with a very important patron and mission. That patron was Detroit's visionary heiress Matilda Dodge Wilson. Their mission was to visit the great theaters and opera houses of the day, noting the best acoustics, sightlines, technical capabilities and décor that would inform their own creation of a world-class variety performing arts theater in their hometown of Detroit, Michigan. For $1.5MM, they would create America's most versatile performing arts venue and one of the finest examples of Art Deco architecture in Detroit; utilizing the proscenium arch opening format and an array of other features reminiscent of the world's finest live performance venues - a rival to any existing theater of its time. A separate stairway leads directly to the balcony where anyone without means to pay admission could witness its breathtaking performances.
On December 9, 1928, the grand opening of The Wilson Theater in downtown Detroit set in motion an 86-year legacy with an opening gala presentation of the Ziegfeld Follies. Florenz Ziegfeld himself was one of the first members of the board. This legitimate theater originally housed touring Broadway productions in Detroit's main theater district. The name was changed to Music Hall when it became home to the Detroit Symphony Orchestra - from 1944-1953.
The theatre was constructed as a 100' x 160' rectangular, six-story Art Deco Theater with walls of light colored stone. Orange and tan brick were used as ornament and the building is trimmed with colorful mosaic tile inside and out. The entrance facade is divided into several bays by wide stone pillars topped by theatrical terra cotta masks representing comedy and drama by Italian sculptor Corrado Parducci and thin pillars separating window bays. The stunning interior, decorated in an elaborate Spanish Renaissance style, seats 1701 guests. At its debut, the venue boasted perfect sightlines, polycylindric walls for impeccable acoustics and not one seat more than 77 feet from the stage.
In 1953, Music Hall became home to CINERAMA. As the most successful CINERAMA in the country, it was entitled to many of the premieres. Those premieres were often attended by the movie's stars. In 1974, city planners slated Music Hall for the wrecking ball in order to merge Madison and Gratiot Avenues. A concerted intervention by the loyal board of Trustees, The Detroit Renaissance, Kresge Foundation, and community leaders succeeded in saving the historic theater. On September 12, 1976, Music Hall received its historic marker as listed on the State registry and was added to the National Registry the following year (Site ID#P25287). Music Hall is located in Detroit's Historic Harmony Park - a National Historic Landmark District.
Music Hall is an outstanding example of careful restoration. In 1986, a 5-year strategic business plan was formulated and a $6.5MM facility restoration campaign commenced, which returned the classic Art Deco hall to its original grandeur.
Aside from its architectural significance, Music Hall boasts a record of world-renowned performers in its unrivaled acoustics. Our stage has been graced by many of the greats -- Lucille Ball, Fred Astaire, Pearl Bailey, Louis Armstrong, Jackie Gleason, Bette Davis, Mikhail Baryshnikov, Count Basie, Victor Borges, Tommy Dorsey, Rosemary Clooney, Natalie Cole, Leonard Bernstein, Ella Fitzgerald, Aretha Franklin, Dizzy Gillespie, Benny Goodman, Martha Graham, Little Richard, Peggy Lee, Laurel & Hardy and hundreds of others. As a participant in the fledgling auto industry, Mrs. Wilson witnessed the impact that cultural diversity played in setting Detroit apart in innovations and technology patents. She believed that theatre must be made available to everyone regardless of their race, culture or financial means. With all
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Music Hall has undergone significant restoration in recent years. Its roof was replaced and opened as a revenue-generating performance venue. Exacting general maintenance has kept the hall running and looking beautiful. The heating and cooling systems as well as thousands of linear feet of piping in basic infrastructure have received significant repair though the assistance of The Detroit Economic Development Corporation ($75,000) as well as the Ford Motor Company Fund ($25,000), The Wilson Foundation ($25,000) and Trustee donations totaling over $150,000. The $300,000 energy efficiency renovation plan served as a national example of how to make an early 20th c. historic building energy efficient.
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ADDENDA
EXECUTIVE COMMITTEE: Mr. Alex L. Parrish, Chairman of the Board
Mr. Leland K. Bassett, Vice-Chairman Mr. Vincent C. Paul Mr. Elliot Hall, Vice-Chairman Mr. Roy Roberts Mr. Cameron Duncan, Treasurer Mr. Allen Ross Mr. Shaun Wilson, Secretary Mrs. Michele A. Samuels Mr. Julius Combs Mr. Ricardo Solomon Mr. Gordon Follmer Mr. Jeffrey Vanneste Mr. David Gaskin Mr. William Patrick Young
Mr. Brian Mooney PARTNER ORGANIZATIONS
CORPORATE SUPPORTERS AAA, Absopure, Ahee Jewelers, Avis Ford, Bassett & Bassett, Bloomberg Philanthropies, Blue Cross Blue Shield of Michigan, Bridgewater Interiors, Children’s Hospital of Michigan, Comerica Bank, Delphi, DTE Energy, Emerald City Designs, Energy Design System Services, First Merit Bank, Ford Motor Company Fund, Greektown Casino, Global Alliance Automotive, GM Foundation, Guardian Industries, Honigman, Integrity Building Group, ITC, Jaffe Counsel, Johnson Controls, Kenwal Steel, Lear Corporation, Masco Corporation, McDonalds, Meijer, Mercedes-Benz of St. Clair Shores, MGM Grand Detroit, Morgan Stanley, Netlink, PNC Bank, PWC, Quicken Loans, Rock Ventures, Sue Ellen Eisenberg & Associates PC, Strategic Staffing Solutions, Truscott Rossman, UAW, UHY Advisors, and Warner Norcross & Judd.
MEDIA PARTNERS African American Family Magazine, Arab American News, Between The Lines, CBS Outdoor, Chinese News, Crain’s Detroit Business, Detroit Media Partnership, Detroit Public Radio, Detroit Public Television, El' Central, MetroParent, MetroTimes
FOUNDATION & GOVERNMENT PARTNERS Arts Midwest, Bloomberg Philanthropies, City of Detroit, Community Foundation for Southeast Michigan, Detroit Downtown Development Authority, Detroit Economic Growth Corporation, Detroit Entertainment District Association, Detroit Public Schools, DeRoy Testamentary Foundation, Erb Family Foundation Kresge Foundation, National Endowment for the Arts, Michigan Council for Arts & Cultural Affairs, Oliver Dewey Marcks Foundation
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SEASON HIGHLIGHTS AT A GLANCE
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