109 N. Henry St. Alexandria, VA 22314 www.americanmediainstitute.org
Our News Process Urban News Service 1. STORY LAB Urgent Need: Types of Stories: Black newspapers, founded in the days 2. RESEARCH of segrega on, are starving for We will supply five types of news stories to elevate and educate the black community: content. Digital compe on and the 3. WRITER decline in print adver sing, have hurt 1. “The Hero No One Knows” the stories of decorated Black war heroes, black revenue among Black papers – robbing policemen and Black civic leaders helping their community succeed without On the ground them of the means to hire writers. government help. Repor ng Thus, their readership is missing 2. “Entrepreneurs Among Us” Black entrepreneurs who are ba ling important informa on about government red tape or out-of-control lawsuits while bravely crea ng jobs Interviews entrepreneurs, regula on, school and opportuni es in Black neighborhoods. reform, and other vital public policy 4. EDITOR issues. 3. “Abuse of Trust” Abuses of the public trust by police, prison guards and other government officials against members of the black community. 5. FACT-CHECKER The Solution: 4. “Your Money at Work” Outrageous or humorous examples of government American Media Ins tute, a nonprofit waste. 6. LEGAL REVIEW 501(c)(3) inves ga ve news service, provides free, high-quality content to 5. “School Reformers vs. Establishment” Stories of heroic teachers and 7. DISTRIBUTION Black newspapers that serve African principals figh ng to improve inner city schools in the face of unions and American readers. bureaucrats. 8. PUBLICATION
Management Team The Strategy: 9. PROMOTION AMI has a clear, three step strategy:
TV Radio Web Social 1. Offer quality content free-of-charge to black newspapers.
Niger Innis Joe Louis Ruffin Jr. Andre M. Johnson 2. Deliver quality content on a weekly 10. ANALYTICS Innis Is the National Ruffin served as a strategic Johnson is the founder of Spokesperson for the management consultant to ProImage Communications, basis that rewards their readers’ Congress of Racial equality, Public Campaign, the DCCC, LLC. He has represented a en on. NATO, President's Council on former Mayor of Washington, and MSNBC commentator. He D.C Marion Barry, professional is a frequent guest on CNN, Y2K/Field Strategies and Boxers Tony Thompson, The Next Step Fox News Channel, BBC, CBC more. He served as Anthony and Lamont Peterson 3.Leverage this increased distribu on ABC News, and CBS News. Washington Museum's and former NBA star Steve on addi onal media pla orms such as Tracy Self He is a Co-Chairman of the Political Director for the Francis. Johnson orchestrated Deputy Director of Development Affordable Power Alliance, Arts, Director of a MLB-RBI the earned media campaign radio, television, Internet, and social 109 N. Henry St. and a consultant to training program; DC Votes that took the Rev. Al Sharpton media, to enrich the conversa on Alexandria, VA 22314 Empowerment and as Director of Outreach, and from the pulpit to the (703) 872-7810 leadership of the Democratic within the black community. Excellence cable channel. National Political Director for Party. [email protected] Al Sharpton for President.