2018 GVB Annual Report (5.8

GUAM VISITORS BUREAU 2018 ANNUAL REPORT

#instaguam Take a Swing!

DESTINATION DEVELOPMENT | MARKETING | RESEARCH & STATISTICS FINANCIALS | MEMBERSHIP DIRECTORY | GUAM EVENTS CALENDAR Governor & Lt. Governor’s Message 2

Senator's Message 3 Chairman’s Message and Board of Directors 4 Management’s Discussion & Analysis 6 Management & Staff Organizational Chart 10

Destination Development 12

FY2018 Timeline/Milestones 22 Marketing Department 24

Research & Statistics 42

Financial Summary 52

The HOT Bond 53

Financial Statements 54

Membership Directory 56

GVB Signature Events 64

CONTENTS MESSAGE FROM THE OFFICE OF THE GOVERNOR AND THE LT. GOVERNOR

Buenas yan Håfa Adai!

Bert Unpingco, fondly remembered as Guam’s “Mr. Tourism,” was truly a visionary. He dreamt of developing our island into a world class tourist destination. We have him to thank for laying the building blocks for Guam’s leading industry.

Fiscal Year 2018 was the second best for Guam tourism boasting 1.52 million visitors. This is no accident. We continue to break records thanks to the tireless efforts by the Guam Visitors Bureau. We also commend the hardworking men and women in our hospitality industry. They work the frontlines for our tourism market, and they help promote the Håfa Adai spirit we have become world famous for.

We congratulate the Guam Visitors Bureau! Tourism generates $1.75 billion for our local economy and supports over 21,000 jobs. The Tourist Attraction Fund is also vital to supporting agencies like the Department of Parks and Recreation, the Guam Police Department, the Mayors Council of Guam, and several non-profit organizations whose mission is to perpetuate Guam’s culture and way of life.

Biba, Guam Visitors Bureau! Biba Guam!

LOURDES A. LEON GUERRERO Maga’hågan Guåhan Governor of Guam

JOSHUA F. TENORIO Sigundo Maga’låhen Guåhan Lt. Governor of Guam

2 MESSAGE FROM THE CHAIRWOMAN, 35TH GUAM LEGISLATURE COMMITTEE ON HEALTH, TOURISM, MILITARY AFFAIRS AND SENIOR CITIZENS

Buenas yan Håfa Adai!

The Guam Visitors Bureau is a key pillar not only for Guam’s economy but also in regard to the promotion and protection of our culture and our island. Guam Visitors Bureau is made up of dedicated employees, visitor industry members, and leaders in our community. Under GVB’s leadership, visitor industry partners and residents of Guam have succeeded in meeting the challenges of an ever-changing industry and world, while building a sound foundation for the quality of life for all.

Thanks to the Guam Visitors Bureau, tourism has flourished with 1.52 million visitor arrivals in 2018. GVB works tirelessly to ensure our visitors enjoy their time on Guam, with a goal of increasing repeat visitors and enticing new visitors from new markets.

Si Yu’os Ma’åse’ to all the employees at GVB, our visitor industry partners, and all our people for caring for our island, promoting Guam’s uniqueness and beauty, and welcoming our visitors from all over the world.

SENATOR THERESE M. TERLAJE Chairwoman, 35th Guam Legislature Committee on Health, Tourism, Military Affairs and Senior Citizens

3 MESSAGE FROM THE CHAIRMAN OF THE BOARD

Håfa Adai!

On behalf of our Board of Directors, as well as the team of professionals at the Guam Visitors Bureau, it is with great pleasure that we present the Fiscal Year 2018 Annual Report.

It’s good to return to the tourism industry once again as your board chairman in a time when the Bureau is achieving record- breaking arrivals. I am not surprised that Fiscal Year 2018 was the second best in our tourism history for total visitor arrivals. The Bureau has worked very hard to increase airline seat capacity and execute award-winning campaigns such as #instaGuam to really drive and develop our source visitor markets. As so much has changed in our industry and around our region, the Bureau must understand and respond to the new realities.

Our 4,000-year-old culture remains alive and at the forefront of our efforts to make Guam a better place to live, work and visit. However, more attention is needed to product development and maintenance. Through tourism dollars, we’ve been contributing to help keep the community and visitors safe, fix streetlights and roads, develop programs that educate students, protect our environment, and support over 21,000 jobs.

I want to thank the women and men of Guam’s top industry for showcasing our Håfa Adai spirit and hospitality to everyone. While we have more improvements and positive changes to make as we move forward, I’m excited to help shape and define where we’ll be in this next era of our tourism industry. Remember, people won’t visit unless they’re invited, so please invite your family, friends and associates to visit our beautiful island for work and play.

Si Yu’os Ma’åse’,

P. SONNY ADA Chairman GVB Board of Directors

4 BOARD OF DIRECTORS

MILTON MORINAGA THERESA ARRIOLA SAMUEL SHINOHARA BRAD KLOPPENBURG Vice Chairman Secretary Treasurer

DERRICK MUÑA FLORI-ANNE JOANN CAMACHO PAUL SHIMIZU QUINATA DELA CRUZ

MAYOR ROBERT SATORU MURATA SHUN MATSUMOTO STEPHEN GATEWOOD HOFMANN

5 MANAGEMENT'S DISCUSSION AND ANALYSIS The Guam Visitors Bureau (GVB), a non-profit membership corporation, is the official tourism agency for the U.S. Territory of Guam. Among its responsibilities, GVB is charged with setting tourism policy and direction; developing and implementing Guam’s tourism strategic and marketing plans; managing programs and activities that enhance and showcase Guam’s people, place and culture in order to deliver an incomparable visitor experience; and coordinating tourism-related research, planning, events and outreach activities. GVB serves as a critical bridge linking government, the tourism industry, visitors and the local community, and aims to contribute successfully to a good quality of life for residents through tourism.

ADMINISTRATIVE HIGHLIGHTS FY2018 was the second-best year for total arrivals with Guam welcoming 1.52 million PILAR LAGUAÑA visitors. In fact, FY16 through FY18 hold the three top spots, with each year topping President & Chief 1.5 million, becoming the most successful period in Guam’s tourism history. Much of Executive Officer this accomplishment was due to GVB’s focusing on airline development initiatives and increased marketing efforts to include promotion of GVB signature events. The Bureau also increased digital marketing campaigns to include the award-winning #instaGuam campaign and Shop Guam app.

RESEARCH Sales tax study With the enactment of United States Public Law No: 115-97, “The Tax Cut and Jobs Act of 2017,” directly affecting the Government of Guam’s fiscal position, lawmakers were challenged with creating new revenue streams to mitigate any deficits associated with the new tax law. As a result, a new “Sales Tax” along with an increase in Guam’s Business Privilege Tax (BPT) were among the most feasible alternatives that were considered.

In an effort to understand the effects any increase in taxation may have on Guam’s visitor industry, GVB completed the “Economic Impact of a New Sales Tax on Guam Tourism” and the “Economic Impact of Tax Increases to Guam Tourism” reports in June and July of 2018. Based on the reports, a new sales tax could cause Guam to lose approximately $356 to $711 million while a combined increase in Hotel Occupancy Tax (HOT) and BPT could realize a loss of $201 to $525 million in visitor spending, over its first five years of implementation. ROBERT "BOBBY" ALVAREZ This represents a decrease of around 5.1% to 10.1% in visitor spending for a new sales tax Vice President and a 2.9% - 7.5% loss for a combined increase in HOT and BPT. Overall this equates to a loss of around 175,900 to 622,800 visitors over that same five-year period. The reports also stated the implementation of increased taxes could force the visitor industry, on average, to support 200-708 fewer jobs, with 156-553 of those being directly related to visitor establishments such as hotels, stores, and restaurants.

Consumer surveys In FY2018, GVB also completed multiple “In-country consumer surveys” for the two MANAGEMENT CONTACT major visitor markets, Japan and Korea. To provide valuable insights on the Japanese Pilar Laguaña and Korean consumers, GVB conducted self-administered surveys throughout major President & CEO consumer travel shows. Over 3,600 Japanese and Korean travelers participated in these Guam Visitors Bureau surveys, enabling GVB to gain a greater understanding of their profiles, travel motivations, 401 Pale San Vitores Road and their overall view of Guam as a destination. While the surveys yielded different Tumon, Guam 96913 results, some key findings showed online travel bookings continue to rise over the use of Telephone (671) 646-5278 traditional travel agents with an average of about 68.5% of participants booking directly or [email protected] with hotels, airlines and travel websites. 6 Soft launch of Interactive Dashboard The Guam Visitors Bureau continues to serve as the main source for tourism statistical data and information. To provide better accessibility to the massive amounts of data collected, GVB has been working on a user- friendly interactive dashboard platform. An initial version of the platform was launched in August 2018 to GVB employees. This soft launch served as a tester phase for the platform providing stress test scenarios for our servers and allowed GVB’s research team to make modifications accordingly. Once finalized, the research interactive dashboard will provide immediate access to the end-users and allow them to customize their data needs based on metrics like visitor arrival figures, demographics, and travel motivations. increased as a result of tour package MARKETING HIGHLIGHTS prices, the omission of fuel surcharges, Japan and stronger JPY. Solo travel is a rising The Japan market experienced several trend, especially among men and notable highlights in FY2018, including women over 60 years of age. the 2017 Guam MegaFam Tour which GVB hosted over 300 Japan travel trade The decline in air service to Guam and media partners from November 30 from the Japan market resulted in a – December 3, 2017. year-over-year decrease in arrivals. To counteract the decline, air services The popular Japanese music sensation development has become a top priority AKB48 brought hundreds of visitors to for the Bureau. In partnership with the Guam and garnered millions in media Guam International Airport Authority exposure during the AKB48 Fan Tour (GIAA), GVB continued facilitation of on April 21, 2018. GVB also launched its two incentive programs, the Japan Air Visit Guam 2018 theme of “#instaGuam” Service Support Program and the Japan with an endorsement from AKB48 Charter Flight Incentive Program. Since members who were named Guam their launch, the programs have helped ambassadors for the annual campaign. to minimize the impact of the decreased In conjunction with the Japan Guam air service. Through these programs For advertising, GVB continued Travel Association, GVB welcomed and partnerships with the travel trade its aggressive approach in digital nearly 30 top-level executives from community, the Japan market surpassed advertising by placing ads on Japan’s travel trade industry for a VIP its goal for FY2018 achieving just over various platforms with heavy traffic Fam Tour to experience the island as a 530,000 arrivals. such as Google Display Network, world- class destination. Yahoo!, Expedia, and YouTube, using The Bureau worked vigorously with remarketing technology to draw Overall, the number of Japanese airline partners this fiscal year to garner potential visitors to campaign landing travelers was expected to reach 329.4 additional air service. As a result, Japan pages and partners’ booking sites. million with 18.2 million people traveling Airlines launched its second daily flight There was also strong presence in overseas and 311.2 million traveling from Narita in March 2018 which will traditional media outlets, with transit domestically within Japan. Japan continue through March 2019. Jeju Air and television ads running during the outbound travel air seat capacity to also increased service out of Osaka year. These advertisements were key Asian destinations may have increased with a new flight that launched in July factors in achieving over $43 million in by 5.7% and by 7.9% for destinations 2018. The Japan Charter Flight Incentive media value during FY2018. in Europe. Despite the increase for Program also helped to attract 324 overseas destinations, research shows charter flights equating to over 59,000 In public relations, tie-ins with popular that short-haul destinations within Asia additional air seats. Japanese television programs like are still preferred. The outbound travel “Pinko Izumi and IKKO’s Pathway to market has seen a decrease in overseas In sales, GVB worked closely with some Beauty” and “World Summer’s Resort” travel for people over 60 years of age, of the most renowned Online Travel also brought in millions of dollars in dropping from 17.5% in 2012 to 12.6% Agents (OTAs) including Rakuten and media value. Guam was also featured in in the last five years. On the contrary, Expedia to develop campaigns that various forms of print media such as the overseas travel for people in their late increased sales volume within specific Travel with a Child Guam Guidebook and teens to early twenties increased from periods. GVB also worked alongside the GENIC Colorful Guam Guidebook, 20% five years ago to 32.6%. airlines such as Korean Air, Japan resources that Japanese travelers Airlines, and T’way to launch campaigns primarily use while traveling. Women in their twenties represent the that meet the diverse needs of Japanese largest segment of female travelers and travelers offering special discounted In Fiscal Year 2018, GVB continued set new trends for destination choice rates or special offers for choosing leveraging the power of social media and travel style. Outbound travel has Guam as their next travel destination. and digital platforms to promote travel 7 to Guam. Collaborations with AKB48 and Beautiful Destinations, establishing “InstaSpots” throughout the island, launching the #instaGuam landing page, and various contest activities led to increased followership on GVB’s Facebook, Twitter, and Instagram accounts.

GVB participated in 20 tradeshows and conventions, and conducted 44 seminars/workshops, 1 cooperative project, 1 media FAM tour, and 2 travel trade fam tours. They garnered $43,362,249.84 in traditional and online media exposure and held 3 online promotions. In all, GVB recorded FY2018 visit or arrivals from Japan at 530,223, a -21.4% variance from last year.

Korea There was continued effort to promote Ko’ko’ bird. Their artwork — inspired The Korea market has grown to become the Guam brand on a global scale by by Guam’s natural beauty and clean Guam’s top source market for the second exhibiting in top consumer and trade environment — was displayed from year in a row. The island welcomed shows, including Mode Tour Travel August to October 2018 in three 752,715 Korean visitors in fiscal year Mart 2017, the inaugural Hana Tour Lotte Department Store galleries in 2018, making up almost 50% of the International Show in Busan 2017, Hana Youngdeungpo, Anyang, and Busan. market share. These record-breaking Tour International Travel Show in Seoul numbers were achieved through the 2018, KOTFA Show 2018, and Mode GVB promoted Guam as a sports collaborative efforts of Guam’s travel Tour Travel Mart 2018. Moreover, GVB destination via its Memorandum trade partners and Korean media. conducted its 2nd annual Guam Food of Understanding (MOU) with the Festival in June 2018 with more than Korea Professional Baseball Players Guam has seen an increase in overall seat 170 travel trade partners and media to Association. In December 2017, MBC capacity from Korea. In October 2017, Jin increase awareness of Chamorro cuisine Sports+ held its 3rd Annual Golf Air’s Busan-Guam route increased flight and culture. Tournament on Guam. GVB also service from four times per week to hosted several media FAM tours during daily. In April 2018, Air Busan increased To expand direct-to-consumer promotions, signature events, such as Korean flight service from four times per week GVB launched the official Naver Cafe and model Eun Jung Hahm, singer Sean, to five times per week. In June 2018, Air Kakao Friends SNS channels. GVB also and legendary marathon runner Lee Seoul added a night flight. Lastly, Jeju conducted a global marketing campaign Bong Ju during the United Guam Air launched indirect flights six times with Beautiful Destinations and YouTube Marathon. GVB also hosted Olympus per week from Cheongju to Guam via to promote the theme #InstaGuam. and New Balance Kids during the Guam Osaka. Micronesia Island Fair. The Bureau GVB also worked with digital influencers worked with these two brands to recruit GVB supported airlines with sales and artists and hosted YouTuber influential photographers who travelled contests, marketing programs, and Serim Hong in the production tour to Guam to feature Chamorro culture. study tours with key agents, in an for Shop Guam. In January 2018, GVB effort to sustain and grow service via announced child painter Hyun-Jin Lee GVB participated in 5 trade shows and Incheon and Busan. GVB also worked and her family as the year’s Honorary conventions, 8 seminars and workshops, with airlines on collateral giveaways Guam Family Ambassadors. The family and 127 cooperative projects. They for seasonal promotions, destination created a storybook of their trip to garnered $52,849,022,160.00 in total marketing materials, and other media the island, produced by Kyu Chan and media exposure and held 7 travel trade collaborations to feature our island illustrated by his daughter Hyun Jin. The FAM tours, 6 media FAM tours, and 45 destination. Lee family held an art exhibition entitled online promotions. “Flower-Guam” that displayed Hyun- They also conducted more than 120 co- Jin’s paintings of her unforgettable Other Markets op projects with travel trade partners, memories of Guam. In addition, GVB In the Russia market, GVB participated in media, and consumer brands in Fiscal hosted a free Family Art Workshop the Online Travel Mart (OTM) — an online Year 2018. GVB hosted three travel at Plaza de España in collaboration expo which showed high efficiency and agent FAM tours in January, March, with the Lee family on January 20. an excellent value for money for GVB and July 2018 with niche and key travel GVB partnered with Lotte Department members who participated. In all, Guam agents in Seoul, Busan, Daegu, Gwangju, Store Gallery for an exhibition featuring welcomed 4,035 pax from Russia in and Cheongju. GVB held seminars for paintings by local artist Dr. Judy Flores FY2018, a 28.1% variance compared to more than 350 travel agents and media and influential Korean artists who FY2017. partners in Busan, Gwangju, and Daegu produced paintings and murals during in October 2017. The Guam partners their visit to Guam in May 2018 for In North America, GVB partnered with that participated were able to establish GVB’s Eco-Wave Tour. leading advertising giant, Google, in new business relationships with trade an exclusive three-month program professionals and promote their The artists produced a series of murals designed to maximize and transform properties and services. at Inarajan’s natural pools, the largest GVB’s digital marketing efforts. The of which focused on Guam’s endemic campaign period covered both the

8 2017 Shop Guam e-Festival and 2018 and experiences that build on our establishes 2018 as the second highest #instaGuam campaigns, during which competitive product strengths, ensuring year in visitor arrivals, it also marks the GVB generated more than $20 million in that Guam delivers on its brand promise. first overall decline for the industry advertising impressions, 1.5 million video The importance of this division has been since 2009. Although many factors views, 100,000 click engagements and growing in need as the government lacks contributed to this regression, the North 7,390 conversions. Guam welcomed the resources to maintain infrastructure Korean rhetoric with the United States 89,363 pax from North America, a 17.1% that is critical to tourism. Guam must back in August 2017 combined with the variance compared to last year. improve its quality in order to attract recent natural disasters, have all but a high spending visitor and thereby shaken our very delicate industry. The Philippine market concluded FY2018 improve yield. GVB’s Destination tourism arrivals numbers with 19,026 Development Division is comprised Although FY2018 recorded a 2.2% pax from Philippines, meeting its goal of three committees: Destination decrease compared to 2017, arrivals pax for the fiscal year. GVB also held its Management, Cultural Heritage, Visitor for 2019 are anticipated to make a first ever #instaGuam Fair from June 1-3, Safety and Satisfaction and Sports and full recovery, with initial projections 2018, at the Bonifacio High Street in the Events. targeting 1.60 million visitors, a 5.5% Philippines. increase compared to 2018. This growth The Destination Management Committee originates from the news of increased The Bureau deepened its relations (DMC) focuses on improving tourism seat capacity and additional flights from with China Airlines through strong infrastructure, safety and satisfaction. our airline partners. networking meetings with the Guam Over the years, GVB has taken on government, Taiwan foreign ministry additional responsibilities originally Based on its Tourism 2020 plan, and high-level China Airlines executives. tasked to other Government of Guam GVB anticipated visitor arrivals to The China market continued to shine agencies. In FY2018, GVB continued its reach heights of around 1.75 million in 2018 as the leader in spending, with commitment to projects that continue by 2020. This goal was contingent the average on-island spend for Chinese to enhance the image of our island. upon our ability to provide additional visitors estimated at $1,160.00 per Tumon landscape maintenance and rooms and incentivize reinvestment person per trip. GVB completed 10 joint beach cleaning maintenance helped into our existing properties. As local promotions in Hong Kong with United to keep Guam’s main corridor and bay partnerships were formed to bring new Hong Kong Vacations and incorporated area in Tumon as an attractive area of hotel investments with the Special Hotel the production of a television program high visitor activity. The annual Holiday Qualifying Certificate Program, the called “Fun Abroad” — the first TV Illumination project remains a popular issues with our H-2 labor force has left program about Guam in the past six draw during the Christmas holidays. investors contemplating the viability and years. They also reached an accumulative Island Road maintenance helps to keep timelines of their projects. With only the media value worth of $442,300.00 in tour routes clean. Lastly, and most Tsubaki Tower currently in development, FY2018. GVB participated in 4 shows, importantly, GVB continues to uphold a the goal of reaching 10,000 rooms in the conducted 18 seminars and workshops, close relationship with other GovGuam next two years has proven to be a more 12 cooperative projects, 2 media FAM entities and the private sector to address difficult task than anticipated. As of 2018, tours, 1 trade FAM tour, and held 5 and resolve infrastructure issues. there are around 8,883 available rooms online promotions in Taiwan. They also for our visitors. In addition, occupancy garnered $30,073,649 in total media CAPITAL ASSETS AND rates are currently averaging around exposure. LONG-TERM DEBT 87% indicating hotels are reaching its The Bureau is not capital intensive limits in accommodations. In the Pacific market, GVB secured and therefore, significant capital asset a partnership with Apple Vacations activity did not occur in 2018, 2017 and Another significant challenge the in Kuala Lumpur, Malaysia as the 2016. Additionally, the Bureau has no island must consider is the declining Bureau looks to target new markets in long-term borrowings. infrastructure and overall quality of our Southeast Asia. An all-inclusive Guam “product.” With the rise of social media travel package has been developed Management’s Discussion and Analysis playing a more primary role in visitors and is available in the market for for the year ended September 30, 2017 experiences, the need to reinvest in approximate $1,400. Finally, with more is set forth in the Bureau’s report on our parks, roads, hotels and overall than 200 entries from 87 organizations the audit of the financial statements infrastructure is crucial in establishing worldwide, GVB won the 2018 Pacific dated April 11, 2018. That discussion a sustainable visitor industry. As visitors Asia Travel Association Gold Award for and analysis explains the major seek more spectacles and sights for its entry of the instaGuam campaign factors impacting the 2017 financial unique experiences, we must provide in the “Marketing Media – Social Media statements and can be viewed at the updated and easily accessible settings Campaign, PG” category. Office of the Public Auditor’s website for them to discover. at www.opaguam.org. It is through its innovative programs As Guam’s tourism industry continues and extraordinary efforts that the GVB OUTLOOK to diversify and evolve, it faces new marketing department was able to Guam’s tourism industry continues to be challenges in the coming years. The rise see great return on its investments, the foundation of our island economy. of the Korean market combined with programs and events in FY2018 and In the 55 years since its inception, it growing numbers from our secondary make tangible progress for the visitor has never evolved as rapidly as it has markets have all played a key role in economy of our island. over the past several years. With the keeping our visitor industry thriving. continued diversification of our visitor However, the volatile nature of the DESTINATION DEVELOPMENT market mix coupled with the rise of travel industry only strengthens the HIGHLIGHTS low costs carriers, we have seen record importance of continuing to invest into Destination Development’s mission is to numbers year over year for the island. our main economic driver in order to support the responsible development The island welcomed 1.52 million visitors ensure manageable and sustainable and enhancement of tourism attractions from around the world. While this growth for our island residents.

9 PILAR ROBERT LAGUAÑA “BOBBY” ALVAREZ President & Vice President Chief Executive YOLANDA Officer BORDALLO

Executive Secretary

JOSH MANAGEMENT & STAFF TYQUIENGCO Communications Coordinator/ Organizational Chart Spokesperson

DESTINATION DEVELOPMENT ADMINISTRATION DEPARTMENT MARKETING DEPARTMENT RESEARCH DEPARTMENT DEPARTMENT

ROSE Q. NADINE NICO DEE JAMIELYN BRIAN HERNANDEZ CUNLIFFE LEON GUERRERO PINAULA BORJA FUJIKAWA Senior Destination Director of Finance Director of Administrative Marketing Manager Director of Tourism Specialist - & Administration Global Marketing Assistant - Marketing (Japan) Research Chamorro Culture

DORIS VACANT RUSSELL ADA OCAMPO CHRIS LISA ELAINE SYDNEY Senior Destination LEON Specialist - LIZAMA LINEK PANGELINAN Marketing Marketing Manager Infrastructure & Associate (Japan) GUERRERO Maintenance Contracts Marketing Manager Accounting Manager (Taiwan & Hong Kong) Senior Tourism Administrator Research Analyst KRAIG KARIDA CAMACHO BREEANA BRENNAN AJ VACANT VACANT VACANT GARRIDO Destination Specialist Marketing Coordinator ROSARIO - Sports & Events Marketing Coordinator (Japan) Web & IT Marketing Manager (Greater China) Tourism Research Accounting Manager Coordinator (China) Analyst NAKISHA GABRYEL ONEDERA GARRIDO ANNABEL JUANITA REGINA FRANQUEZ CIL CERTEZA NEDLIC DYDASCO Destination Specialist SABLAN - Safety & Satisfaction Administrative Marketing Coordinator Marketing Manager Tourism Research Assistant - Finance (Russia & Philippines) Accounting Technician (Russia & Philippines) Assistant & Administration

MARIA MIRANDA LINDA MARK SAN NICOLAS DERRICK MUÑOZ ALEGARBES MANGLONA Marketing Coordinator CAMACHO Administrative Marketing Manager (Pacific & Assistant - Destination (Pacific & Tourism Research Receptionist North America) Development North America) Associate

NICOLE GARRETT COLLEEN BENAVENTE AGUON CABEDO Marketing Coordinator Marketing Manager (Korea) Messenger (Korea)

DENOTES MANAGEMENT POSITIONS

10 PILAR ROBERT LAGUAÑA “BOBBY” ALVAREZ President & Vice President Chief Executive YOLANDA Officer BORDALLO

Executive Secretary

JOSH MANAGEMENT & STAFF TYQUIENGCO Communications Coordinator/ Organizational Chart Spokesperson

DESTINATION DEVELOPMENT ADMINISTRATION DEPARTMENT MARKETING DEPARTMENT RESEARCH DEPARTMENT DEPARTMENT

NICOLE GARRETT COLLEEN BENAVENTE AGUON CABEDO Marketing Coordinator Marketing Manager (Korea) Messenger (Korea)

DENOTES MANAGEMENT POSITIONS

11 DESTINATION DEvelOPmEnt 12 13 SPORTS AND EVENTS

The Guam Visitors Bureau (GVB) continues to develop signature sporting and cultural events and activities that aim to attract visitors to Guam. The island's yearly events provide visitors on island with added value while also providing new and unique experiences only found on Guam.

• 30th Guam Micronesia Island Fair • Guam BBQ Block Party • K-Pop Concert on Guam • Ko’ko’ Half Marathon • Ko’ko’ Kids Fun Run • New Year’s Eve Fireworks • United Guam Marathon

GVB’s Sports & Events division also continued to work cooperatively with local sports and cultural organizations to sponsor and support events that benefit our local community and tourism. GVB sponsorship funds allowed local events to enhance their visitor offering and experiences with increased services, amenities and products to help raise the standard and attractiveness of events on Guam.

Once again, the United Guam Marathon, Guam’s premiere running event, attracted 3,736 total runners from around the world in 2018. Runners from Australia, Canada, China, Czech Republic, Estonia, Finland, Germany, Hong Kong, Japan, Macao, New Zealand, Russia, Serbia, Singapore, South Korea, the Philippines and Palau enjoyed Guam’s biggest marathon event held each year in April.

Through GVB's support of these events, the Bureau was able to realize bringing thousands of visitors to Guam’s shores, offering the opportunity for visitors and local residents to share in many different aspects of Guam’s hospitality.

14 • 17th Annual Guam Governors Cup Ladies Golf Tournament • Boyz II Men Concert • Food Obsession • GHRA Friday Night Market • Guam LGBTQ Pride Event • Cara Flores • Guam Spraycation • Figo’/Bonsai Jiu Jitsu • Heineken Laugh Factory • Guam Basketball Confederation • House of Diosa Pride LGBTQ • Guam Cal Ripken 9 year old event • Guahan Women Masters • IBA Rubber Baseball Tourney Softball Association (Japan) • Guam Bowling Congress • Inspire Guam • Guam Dragon Boat Federation • International Gospel Fest • 36th Smokin’ Wheels Inc. • Kids Fishing Derby Dept of • Guam ACES Dragon Boat • Guam Islander Softball Racing Agriculture • Guam Little League (9-12 year • Korean Festival • Guam Futures Tennis old) Tournament • KTF Payless 5K • Guam Rugby Union Women’s • Tour of Guam National 7’s Team • Marianas Open Jiu Jitsu • Guam Under 15 Boys • NESTA FEST GUAM • Guam Women Islanders • Nissan Guam Amateur Golf Softball Association Championship • Ivan Sablan (Junior Golf) • NTA Cup Boys and Girls Baseball Tourney • Jasmine Nadres • Micronesian Sports Foundation/ • Pig Hunting Derby Guam Elite Basketball • Rakuten Japan Tennis Open • Outrigger Guam Canoe Club • Roque Martinez Risin MMA • Raymond Blas Guam Junior • Shoyoroll & Friends Guam Golf • Submit Bronze • Rovers Club International • T GALLERIA by DFS Food • Skip Entertainment Festival • Trench Challenge • Upshift Events/Trench Events • World Baseball Showcase 15 CULTURAL HERITAGE DIVISION

For tourism to be thriving and sustainable, the community must have a sense of ownership and share a stake in industry processes and outcomes. The Cultural Heritage Committee (CHC) supports the development and promotion of the Chamorro culture and other community outreach projects. Its key programs include cultural presentations for international marketing events, village festival support and development grants for cultural, educational, medical and ecotourism.

Aside from overseas marketing representation, the Cultural Heritage division offers opportunities for on island projects that are coordinated by other organizations or government agencies. It awards qualified individuals, companies, or organizations with grant/sponsorship money related to promoting and perpetuating the Chamorro Culture.

• Agat Mango Festival • Agat Mayor’s Office – • Miss Earth Guam 2018 Christmas Lighting • Miss World Guam 2018 • Chamorro Optimist Club – • Payu’Ta – 8th Non-Profit Cultural Workshops Congress • DFS Guam – Chamorro • PBS Guam – Liberation Day Month Activities Live Broadcast • DFS Guam – OBON 2018 • Pink Ball • Guahan Publications – • Sanctuary, Inc. – 8th Annual Book of Governors Youth Fest • Guam Department of • Sanctuary, Inc. – 22nd Annual Education – Silibrasion Too Cool To Do Drugs Gupot Chamorro 2018 • Sanctuary, Inc. – Love Our • Guam War Survivors Kids 5K Run/Walk Memorial Foundation – Gupot CHamoru • Sinajana Municipal Planning Council – St. Jude Thaddeus • Guam Women’s Club – Fiesta Activities Mardi Gras 2018 • Tatuha Inc. – Guam Irensia • Japan Club of Guam – Coming Home Tour Japan Autumn Festival • Valley of the Latte – River • MagPro Awards Festival • Mayors Council of Guam – • Westcare – 2018 Veteran Senior Citizens Month Health Conference

16 GUAM CHAMORRO DANCE ACADEMY The Guam Chamorro Dance Academy was first piloted in FY2010 in the Tokyo area targeting Hula Dance Clubs. Five two-day dance workshops were conducted with up to 70 pax attending each workshop conducted by Master of Chamorro Dance Frank Rabon. The program was successful in enticing people to learn more about Guam’s unique heritage and people. As a result of growing interest, the program expanded to include other regions of Japan. A third Guma (cultural house) was also established in Tokyo by one of the participants of the academy. The dance academy also expanded in Taiwan to help foster not only cultural exchange between the Taiwanese and Chamorro people, but promoting travel between our two countries. Meanwhile, the Bureau also continues to work closely with various active stateside Chamorro dance group with the US- Guam Chamorro Dance Academy, which launched in California, Washington and North Carolina.

17 DESTINATION MANAGEMENT

The Destination Management Committee (DMC) is a collaborative group comprising of government and private representatives. Its mission is to identify destination management projects and programs that will enhance Guam’s visitor experience and improve the quality of life for island residents.

DMC focuses on improving tourism infrastructure, safety and satisfaction. To achieve this mission in FY2018, GVB oversaw the maintenance of major tourist infrastructure to include Tumon landscape maintenance, Tumon & Hagåtña maintenance, island TOURISM INDUSTRY roadway maintenance, streetlights and anti-graffiti projects. RELATIONS GVB has also contracted Eco-Green Services, LLC as the The Guam Visitors Bureau (GVB) has a vested interest in contract and compliance manager to serve and assist in ensuring a safe and satisfying experience for our visitors. managing these projects. Visitor Safety & Satisfaction projects are aimed at improving conditions affecting visitor experiences of our island while Over the years, GVB has taken on additional responsibilities bridging the gap between the private sector and local residents. originally tasked to other Government of Guam agencies. The Bureau continues to uphold a close relationship with GovGuam In 2014, the VISITOR SAFETY OFFICER PROGRAM, which entities and the private sector to address and resolve issues. services as a team of concierges, tour guides, security officers, and beach safety officers was created to be able to respond to While GVB’s request for Capital Improvement Projects was safety and security incidents and provide basic information to not granted in FY2018, plans are still in place to implement our visitors. In FY2016, beach safety officers were added with a additional improvements such as crosswalks, pedestrian safety, lifeguard tower set up in North Tumon Bay and a roving patrol tree mitigation & beautification, and a Tumon Bay boardwalk. between Ypao & Matapang Beach park to deter trash, public intoxication and loitering. In FY19, GVB is looking to have the TUMON LANDSCAPE MAINTENANCE program expanded into Hagåtña. San Vitores Road from Archbishop Flores Rotunda to Lotte Hotel, including JFK & Westin Hills. Scope of work includes tree & shrub trimming, grass cutting, sweeping/blowing of sidewalks, trash collection (including bus shelter trash collection).

BEACH CLEANING MAINTENANCE Hagåtña Bay (from Apotguan Beach Pavilion) to Onward Hotel and Tumon Bay (from Hilton to Gun Beach). Scope of work includes mechanical & manual beach raking, trash collection, tree and ground cover trimming.

ISLAND ROAD MAINTENANCE Rt. 1 (Dededo Flea Market to Naval Station), Rt. 4 (Rt. 1-Chalan Laman, Inarajan) and Rt. 34 (Two Lovers Point). Scope of work included trash collection, grass cutting, scraping, edging and trimming.

BUS SHELTERS Total of 12 bus shelters at GVB, PIC, Across PIC, Fountain Plaza, Across Hyatt, Pacific Bay/Churrasco, Westin, Kracked Egg, Pacific Place, Holiday Resort, SandCastle and Lotte Hotel.

HOLIDAY ILLUMINATION The annual holiday illumination Christmas village is one of GVB’s most successful events. Christmas village attracted thousands of visitors across the Hyatt Regency from December 2017 to January 2018. The theme for FY2018 was A #Guamazing Christmas.

18 TUMON BAY STREETLIGHT REHABILITATION PROJECT

TUMON STREETLIGHTS AFTER

AAFB GATE (End of Contract)

TUMON STREETLIGHTS BEFORE

NAVAL STATION GATE (End of Contract)

FUTURE PROJECT: EXPANSION OF VISITORS SAFETY OFFICER PROGRAM TO HAGÅTÑA

CHALAN LAMAN (End of Contract)

LEGEND ISLAND ROADWAY MAINTENANCE ROADWAY ROUTE NUMBER 19 Due to the massive growth in the Korean visitor market, GVB monitors tour guides and tour sites throughout Guam. The the Guam Legislature saw the need to assist the industry TOUR GUIDE CERTIFICATION PROGRAM was formed under and community and created the KOREAN CONCIERGE Public Law 23-136 requires the training and certification of all PROGRAM. Since its inception the program has served to Guam tour guides. This law requires GVB to establish guidelines provide concierge services to all visitors arriving from Korea regulating the conduct and operations of tour companies, to include a 24/7 call-center. inclusive of personnel. The Guam Community College conducts the instructional portion of the program, while GVB issues identification badges and handles compliance activities. To ensure efficient and effective compliance with this program, GVB has contracted a Tour Guide Enforcement Officer. Under the TGC Program we will continue to conduct instructional review and update the program based on the current needs of Guam’s tourism industry.

The experience that every visitor departs leaves a lifelong impression and this surmounts the satisfaction programs that showcases GVB’s commitment to ensure the Håfa Adai spirit and the quality of each experience. In partnership with the Guam International Airport Authority the AIRPORT AMBASSADOR PROGRAM augments, when necessary, a service to provide passengers additional services at Customs & Quarantine/Customs & Border Patrol during the peak arrivals periods. Airport ambassadors direct passengers to where they need to go and assist them in completing forms required for entry into Guam.

GVB also provides a WELCOME SERVICE PROGRAM that extends a true Håfa Adai welcome for airport and cruise ship passengers as well as for incentive groups, inaugural flights, dignitaries, media and other special groups and events. Services include shell/flower lei greeting as well as cultural welcome dances.

As part of GVB support to the front-line industry workforce we partnered with the Guam Hotel and Restaurant Association (GHRA) to create the HOSPITALITY EMPLOYEES ARE OUTSTANDING “HERO” AWARDS. These awards recognize the outstanding contributions of front-line hospitality employees of the tourism industry. Implemented in 1992 as the Excellence in Tourism Awards, this program continues to receive favorable participation and support from Guam’s community. The intent of the (HERO) for supervisory and non- supervisory program is to recognize outstanding front-line industry employees and organizations for their contribution to Guam’s largest economic contributor. In doing so, GVB and GHRA have identified the categories of: Håfa Adai Spirit; Rookie of the Year; HERO Middle Management; HERO Supervisory; HERO Non-Supervisory; Life Saving Award; Integrity Award. 20 The Tourism Works campaign continues to play a key role in educating our local community on the importance of tourism and how it affects their everyday lives. Formalized in 2017, the Guam Visitors Bureau continued the extensive marketing campaign ranging from a weekly newspaper column, weekly tourism profile television feature, television and radio commercials and further expanding the community outreach program “tourism talk tour” in classrooms and among youth organization events.

In 2018, the Tourism Works campaign maintained the messaging by further highlighting the faces of the industry - frontline employees both direct and indirect were given opportunities to share their personal messages through profile features, social media features and at the tourism talk tours. The demand of the “tourism talk tour” increased heavily among schools and youth organizations mainly due to the positive messaging and the opportunity for viewers to connect on a deeper level with frontline workers and GVB representatives.

21 FY2018 MILESTONES

OCTOBER 2017 NOVEMBER 2017

• Guam welcomed its second best October • Guam welcomed its second best in visitor arrivals – 113,526 visitors November in visitor arrivals – 122,377 visitors • GVB completes three-day roadshow in Korea • New Guam customs declaration forms introduced • 11th Guam Ko’ko’ Kids Fun Run held on Oct. 28 • Guam wins best theme award at 2017 Taipei International Travel Fair • 12th Guam Ko’ko’ Half Marathon held on Oct. 29 • 6th Shop Guam e-Festival held Nov. 10 to Feb. 28 • Guam shows strong presence at 2017 Modetour Travel Mart

FEBRUARY 2018 MARCH 2018

• Guam welcomed its third best February • Guam welcomed its third best March in in visitor arrivals – 127,185 visitors visitor arrivals – 137,734 visitors • Guam wins best booth performance • Guam selected as Best Overseas Self- award at PTAA Travel Tour Expo driving Tour Destination by Ctrip • Guam welcomed first Chinese Incentive Group in 2018 • China Airlines announced it would add fifth flight from Taiwan to Guam

JUNE 2018 JULY 2018

• Guam welcomed its best June in visitor • Guam welcomed its second best July in arrivals – 126,391 visitors visitor arrivals – 131,594 visitors • Guam selected as one of the top five safe • Sixth Guam BBQ Block Party held on Jul. destinations for female travelers 3 • GVB hosted three day #instaGuam fair in • GVB and Dept. of Agriculture team up to Manila remove invasive algae from Tumon Bay • Jeju Air announced launch of Guam – • 2017 HERO award winners announced Kansai service • Jeju Air launches Osaka – Guam flight to • Guam shows strong presence at two meet expanding traveler demand travel shows in Korea • Japan Airlines extends second flights to Guam through March 2019

22 DECEMBER 2017 JANUARY 2018

• A #Guamazing Christmas Holiday • New Year’s Eve Fireworks in Tumon Illumination Light Park returned to Tumon Dec. 9 to Jan. 14 • GVB launches #instaGuam theme for Visit Guam 2018 campaign • Guam completes largest familiarization tour from Japan • Guam welcomed its second best January in visitor arrivals – 134,939 visitors • Calendar Year 2017 visitor arrivals reached new record – 1.54 million

APRIL 2018 MAY 2018 • Guam welcomed its fifth best May in visitor • Guam welcomed its second best April in arrivals – 113,995 visitors visitor arrivals – 117,678 visitors • 30th Guam Micronesia Island Fair • Sixth United Guam Marathon held celebrated May 2-6 • AKB48 Fan Tour held • GVB x Beautiful Destinations announced launch of global campaign on Guam • Guam strengthens Taiwan markets goals at Taipei Tourism Expo • GVB donates Festival of Pacific Arts books to Guam DOE • Guam wins best booth design award at tourism expo in Russia • Korea artists conduct eco-wave tour on Guam and produce murals in Inarajan with Dr. Judy Flores

AUGUST 2018 SEPTEMBER 2018

• Guam Eco Wave Exhibition opens in • Guam welcomed its second best fiscal year in visitor arrivals – 1.52 million Korea • GVB announced reorganization of Japan • Over 400 volunteers clean up Tumon operations Bay and remove invasive species of algae • Shop Guam expands into year-long campaign • Guam welcomed its best August in • GVB increases VSO presence in light of recent visitor arrivals – 145,817 visitors crimes against tourists • Travel demand for Guam strong at 2018 Modetour Travel Mart • Guam strengthens presence at Tourism Expo Japan Sept. 20-23 • Guam wins PATA Gold award for #instaGuam campaign on Sept. 14 • Marketing Officer II June Sugawara retired after serving over 31 years at GVB

23 CHINA MARKET FY2018 Awards 2017 China Traveler’s Top Spot • Top 10 Honeymoon Destination Award • Top 10 Island Tour Destination Award

2017 Best Overseas Self-Driving Tour Destination Award (Shanghai, China) March 2018

2018 Top 20 Global Female Safety Travel Destination Award June 2018

KOREA MARKET Appreciation Award Modetour Travel Mart 2017 (Seoul, South Korea) November 19, 2017

Best Booth Design Award KOTFA 2018 (Seoul, South Korea) June 17, 2018

Appreciation Award Modetour Travel Mart 2018 (Seoul, South Korea) September 2, 2018

PACIFIC MARKET PATA Gold Award #instaGuam campaign (Langkawi, Malaysia) October 4, 2018

PHILIPPINE MARKET Best Performance Award 25th PTAA Travel Tour Expo (Manila, Philippines) February 2018

Loyalty Award PTAA Travel and Tours General Asssembly March 2018

RUSSIA MARKET Best Booth Award 22nd Pacific International Tourism Expo (PITE) (Vladivostok, Russia) May 2018

First Place Award and Cup of Korean Air Korean Air Dragon Boat Competition (Vladivostok, Russia) July 2018

TAIWAN MARKET Best ITF Theme Award 2017 Taipei International Travel Fair October 27-30, 2017

24 MARKETING DEPARTMENT

25 JAPAN MARKET

SMART GOALS 1. Welcome 530,000 Japanese visitors from target market segments to include family, senior, MICE/group/school and office ladies. 2. Continue to shift aggressive advertising efforts to online and social networking services to achieve increased brand awareness amongst target market segments. 3. Achieve 120,000 MICE/group arrivals. 4. Grow social networking services presence by increasing the number of followers and engagement ratio. 5. Achieve 200 Charter Flights.

6. Target the introduction of new flights directly servicing Guam from Japan, increasing current air seat capacity. 7. Work closely with Destination Management to improve Guam's image.

HIGHLIGHTS • GVB hosted over 300 Japan travel trade and media partners from November 30 – December 3 for the 2017 Guam MegaFam Tour.

• Popular Japanese music sensation AKB48 brought hundreds of visitors to Guam and garnered millions in media exposure during the AKB48 Fan Tour on April 21, 2018.

• GVB launched its Visit Guam 2018 theme of “#instaGuam” with an endorsement from AKB48 members who were named Guam ambassadors for the annual campaign.

• In conjunction with the Japan Guam Travel Association, GVB welcomed nearly thirty top-level executives from Japan’s travel trade industry for a VIP Fam Tour to experience the island as a world-class destination.

26 Sales GVB worked closely with some of the most renowned Online Travel Agents (OTAs) including Rakuten and Expedia to develop campaigns that increased sales volume within specific periods. GVB also worked alongside airlines such as Korean Air, Japan Airlines, and T’way Air to launch campaigns that meet the diverse needs of Japanese travelers offering special discounted rates or special offers for choosing Guam as their next travel destination.

Advertisements GVB continued its aggressive approach in digital advertising by placing ads on various platforms with heavy traffic such as the Google Display Network, Yahoo!, Expedia, and YouTube, using remarketing technology to draw potential visitors to campaign landing pages and partners’ booking sites. There was also strong presence in traditional media outlets, with transit and television ads running during the year. These advertisements were key factors in achieving over $43 million in media value during FY2018.

Public Relations Japan Outbound Travel Update Tie-ins with popular Japanese television programs like “Pinko Izumi In 2018, the number of Japanese travelers was expected to reach and IKKO’s Pathway to Beauty” and “World Summer’s Resort” 329.4 million with 18.2 million people traveling overseas and 311.2 also brought in millions of dollars in media value. Guam was also million traveling domestically within Japan. featured in various forms of print media such as the Travel with a Child Guam Guidebook and the GENIC Colorful Guam Guidebook, Travel consumption was expected to reach over 15 billion Japanese resources that Japanese travelers primarily use while traveling. yen (JPY) with 10.8 billion JPY going to domestic travel and 4.42 billion JPY to overseas travel. The average spend per person for Owned-media domestic travel is 34,700 JPY and 243,100 JPY for overseas travel. GVB continued leveraging the power of social media to promote travel to Guam. Collaborations with AKB48 and Beautiful Japan outbound travel air seat capacity to Asian destinations may Destinations, establishing “InstaSpots” throughout the island, have increased by 5.7% and by 7.9% for destinations in Europe. launching the InstaGuam landing page, and various contest Despite the increase for overseas destinations, research shows that activities led to increased followership on GVB’s Facebook, Twitter, short-haul destinations within Asia are still preferred. and Instagram accounts in Japan.

Japan’s outbound travel market has seen a decrease in overseas travel for people over the age of 60, dropping from 17.5% in 2012 to 12.6% in the last five years. On the contrary, overseas travel for people in their late teens to early twenties increased from 20% five years ago to 32.6%.

Women in their twenties represent the largest segment of female travelers and set new trends for destination choice and travel style. Outbound travel has increased as a result of tour package prices, the omission of fuel surcharges, and stronger JPY. Solo travel is a rising trend, especially among men and women over 60 years of age.

Guam in the Japan Market The decline in air service in the Japan market resulted in a year- over-year decrease in arrivals. To combat this decline, air service development has become a top priority for the Bureau. In partnership with the Guam International Airport Authority (GIAA), GVB continued facilitating two incentive programs to further this effort: the Japan Air Service Support Program and the Japan Charter Flight Incentive Program. Since their launch, the programs have helped to minimize the impact of the decreased air service. Through these programs and partnerships with the travel trade community, the Japan market surpassed its goal pax for FY2018 achieving just over 530,000 arrivals.

Air Service Development The Bureau worked vigorously with airline partners this fiscal year to garner additional air service. As a result, Japan Airlines launched its second daily flight from Narita in March 2018 which will continue through March 2019. Jeju Air also increased service out of Osaka with a new flight that launched in July 2018. The Japan Charter Flight Incentive Program also helped to attract 324 charter flights equating to over 59,000 additional air seats.

27 KOREA MARKET

SMART GOALS HIGHLIGHTS 1. Increase Korean arrivals by 10.8% from • Announced the child painter Hyun-Jin 649,435 to 720,000. Lee and Family as Guam’s Honorary Ambassadors of 2018. 2. Grow M.I.C.E. business by 20% and the sports market by 25%. • Launched Naver Cafe and Kakao Friends SNS Platforms. 3. Conduct training seminars with travel trade partners at least four times a year • Developed the first Guam pavilion at the in Seoul, Busan, and other tier cities. Mode Tour Travel Mart 2017 and Hana Tour International Show 2018. 4. Host various themed familiarization (FAM) tour events with key trade • Hosted roadshows in Busan, Gwangju, partners and media at least four times and Daegu with more than 350 travel a year. agents. 5. Co-op with travel trade partners and • Hosted the second annual Guam Food media to generate maximized media Festival in Seoul featuring local chef value. Lingo Quichocho from Kitchen Lingo. 6. Optimize communications with • Collaborated with Air Seoul and Jin Air consumers through GVB Korea official on two Guam promotional videos. SNS platforms. • Collaborated with Olympus and New 7. Co-op with influential consumer brands Balance on campaign promotions. at least four times a year. • T’way launched indirect flight service from Cheongju.

Appreciation Award Modetour Travel Mart 2017 (Seoul, South Korea) November 19, 2017

Best Booth Design Award KOTFA 2018 (Seoul, South Korea) June 17, 2018

Appreciation Award Modetour Travel Mart 2018 (Seoul, South Korea) September 2, 2018

28 Air Service Development The Korea market has grown to become Guam’s top source market for the second year in a row. The island welcomed 752,715 Korean visitors in fiscal year 2018, making up more than 50% of the market share. These record-breaking numbers were achieved through the collaborative efforts of Guam’s travel trade partners and Korean media.

Guam has seen an increase in overall seat capacity from Korea. In October 2017, Jin Air’s Busan-Guam route increased flight service from four times per week to daily. In April 2018, Air Busan increased flight service from four times per week to five times per week. In June 2018, Air Hana Tour International Show in Busan 2017, Hana Tour International Travel Show in Seoul Seoul added a night flight. Lastly, Jeju Air 2018, KOTFA Show 2018, and Mode Tour Travel Mart 2018. Moreover, GVB conducted its 2nd launched indirect flights six times per week annual Guam Food Festival in June 2018 with more than 170 travel trade partners and media from Cheongju to Guam via Osaka. to increase awareness of Chamorro cuisine and culture.

GVB supported airlines with sales contests, Media Advertising marketing programs, and study tours with GVB promoted Guam as a sports destination via its memorandum of understanding with key agents, in an effort to sustain and grow the Korea Professional Baseball Players Association. In December 2017, MBC Sports+ service via Incheon and Busan. The Bureau held its 3rd Annual Golf Tournament on Guam. GVB also hosted several media FAM tours also worked with airlines on collateral during signature events, such as Korean model Eun Jung Hahm, singer Sean, and legendary giveaways for seasonal promotions, marathon runner Lee Bong Ju during the United Guam Marathon. GVB additionally hosted destination marketing materials, and other Olympus and New Balance Kids during the Guam Micronesia Island Fair. The Bureau worked media collaborations to feature our island with these two brands to recruit influential photographers who travelled to Guam to feature destination. Chamorro culture.

Sales Market Development Consumer Marketing Trade Support To expand direct-to-consumer promotions, GVB launched official Naver Cafe and Kakao GVB conducted more than 120 co-op Friends SNS channels. GVB also conducted a global marketing campaign with Beautiful projects with travel trade partners, media, Destinations and YouTube to promote the theme #instaGuam. and consumer brands in Fiscal Year 2018. The office hosted three travel agent FAM GVB also worked with digital influencers and artists and hosted YouTuber Serim Hong in the tours in January, March, and July 2018 with production tour for Shop Guam. In January 2018, GVB announced child painter Hyun-Jin niche and key travel agents in Seoul, Busan, Lee and her family as the year’s Honorary Guam Family Ambassadors. The family created Daegu, Gwangju, and Cheongju. GVB a storybook of their trip to the island, produced by father, Kyu Chan and illustrated by Korea held seminars for more than 350 his daughter Hyun Jin. The Lee family held an art exhibition entitled “Flower-Guam” that travel agents and media partners in Busan, displayed Hyun-Jin’s paintings of her unforgettable memories of Guam. In addition, GVB Gwangju, and Daegu in October 2017. The hosted a free Family Art Workshop at Plaza de España in collaboration with the Lee family Guam partners that participated were able on January 20. to establish new business relationships with trade professionals and promote their GVB partnered with Lotte Department Store Gallery for an exhibition featuring paintings by properties and services. local artist Dr. Judy Flores and influential Korean artists who produced paintings and murals during their visit to Guam in May 2018 for GVB’s Eco-Wave Tour. The artists produced a GVB continued to promote the Guam series of murals at Inarajan’s natural pools, the largest of which focused on Guam’s endemic brand on a global scale by exhibiting in Ko’ko’ bird. Their artwork — inspired by Guam’s natural beauty and clean environment — was top consumer and trade shows, including displayed from August to October 2018 in three Lotte galleries in Youngdeungpo, Anyang, Mode Tour Travel Mart 2017, the inaugural and Busan.

29 TAIWAN MARKET

SMART GOALS 1. Achieve a 5% increase in arrivals in low season (Mar-May / Sept-Nov), targeting the senior and wedding groups who competitively are the high spending targets. 2. Increase Guam’s share of voice (SOV) on news by 10%. 3. Increase Guam’s social influences on Social Media networks. 4. Develop MICE Market. 5. Develop mobile marketing tactics. 6. Achieve and maintain TPE-GUM daytime flights.

HIGHLIGHTS • Created new market opportunities through co-ops with Eslite, Mizuno and Avis Taiwan. • Explored new market segments and tour products with MICE segments and high-yield markets. GVB Taiwan established relationships with exclusive golf organizations such as Pacific Links International and Golf Digest and organized golf tours to build long-term cooperation. • Deepened relations with China Airlines through strong networking meetings with Guam Government, Taiwan foreign ministry and high-level China Airline executives for the Southern Taiwan market development efforts. • Constructed quality media exposure through 2 major fam tours for UGM and Pacific Links International Golf Assocation that elevated Guam’s SOV through media exposure from social media platforms, key media, news media and sports media that was appealing to tourists. • Participated in 2 major consumer shows: Taipei Tourism Expo and Taipei International Travel Fair (ITF)-Taipei as well as optimized GVB connections with Taiwan’s American Institute of Taiwan (AIT) and Discover America Corp (DAC) by joining their hosted and free. Best ITF Theme Award 2017 Taipei International Travel Fair October 27-30, 2017

30 CHINA MARKET

SMART GOALS 1. Achieve an arrivals goal of 15,000 by the end of FY2018. 2. Strengthen Guam uniqueness and visibility with precision marketing campaigns. 3. Assist GVB stakeholders to develop China market.

HIGHLIGHTS • The China outbound travel market continues to be the leader in terms of spending. The average on-island spend for Guam is estimated at $1,160.00 per person per trip. • The overall travel market for U.S. destinations has decreased due to the trade dispute and related news in 2018. The issuance of U.S. visas has declined by an estimated 20% due to political issues. • United Airlines ceased their direct twice weekly flights from Shanghai to Guam. • An aggressive MICE program was established and promoted. Guam is now positioned as competitive mid-high end destination for incentive groups. In FY18, Guam received 4 incentive groups, in total over 400 pax, among which three groups benefited from the Guam U.S. visa rebate program. • Marketing utilized various channels for promotions with trade partners, and further increased public awareness of Guam. Efforts were focused mainly on travel agency cooperative programs, online marketing, consumer events, multi-media, and cross-over campaigns. • Various co-branding campaigns with influential brands which share the same potential clientele of Guam were the highlights of FY18. GVB launched co-branding campaign with Kindle Amazon with Hashtag #travel to Guam with Kindle, featuring Guam’s stunning nature and various local experiences. Those who purchase a Kindle with Aoyou.com during the campaign joined a lucky draw and the winners received round trip air tickets, paid for U.S. Visas when purchasing Guam products, and coupons. The campaign reached over 1 million mid-high end consumers with over 100 packages sold during the 2017 China Traveler’s Top Spot campaign. • Top 10 Honeymoon • The online co-branding campaign with XIAOMI, smart lifestyle technology company, Destination Award targeted photography lovers and promote special offers of United air tickets to millions • Top 10 Island Tour of Mi FANS during new Mi-phone launch. Destination Award • Co-branding with United States Certified Public Accountant training institution, Golden Finance, GVB continues to attract students seeking to become a CPA as well as the 2018 Top 20 Global Female alumni of the organization to travel to Guam, not only for tests but also for vacations Safety Travel Destination with friends and family. Award June 2018 • To promote summer travel and strengthen Guam’s brand as perfect destination for family, a partnership with Xueersi, the number one children’s education group in China 2017 Best Overseas Self- and VIPKID – the leading online English elementary education platform was forged. Driving Tour Destination Award Guam was the title sponsored of the 21st Century Xueersi National English Speaking (Shanghai, China) March 2018 Contest, with total 200,000 participants and a documentary video about Guam summer study camp was launched on Iqiyi.com. VIPKID launched 11 English episodes of “Adventure on Guam” on the VIPKID mini app in August and the total number of students who completed the program so far is 18,630. At the launch of the program, key tour operators sold Guam packages on the platform with a special offer of $80 gift certificate provided by DFS T-Galleria for Chinese travelers with kids.

31 RUSSIA MARKET

SMART GOALS 1. Participate in at least 2 exhibitions. 2. Conduct at least 3 Guam Product Workshops for travel agents in the Far East of Russia. 3. Conduct at least 2 Guam Product Workshops for travel agents in Siberia. 4. Establish close working relationships with Korean Airlines. Conduct at least 1 co-op activity. 5. Conduct at least 2 Familiarization tours for media to participate in GVB’s signature events. 6. Increase Guam awareness in the Far East of Russia and Siberia through continues communication with target audience via different channels (SM, Best Booth Award exhibitions, etc.). 22nd Pacific International Tourism Expo (PITE) (Vladivostok, Russia) May 2018 HIGHLIGHTS • The Guam Visitors Bureau accomplished First Place Award and Cup the mission in FY2018 to promote Guam of Korean Air Korean Air as a tourism destination in Russia (both Dragon Boat Competition Far East of Russia and European part of (Vladivostok, Russia) July 2018 Russia) with increased awareness about events and special activities on Guam among independent travelers, travel agencies, media and attract tourists from Russia to visit Guam.

• Total number of arrivals from Russia for FY2018 (as of September 30, 2018) was 4,035, a 28.1% increase over FY2017, which demonstrated an increase of tourists from the European part of Russia as positive and important tendency for a destination. Due to continuous direct advertising and promotions through key opinion leaders, awareness of Guam in the European Russia increased significantly.

• The bureau continued to actively promote Guam in the European and Far East parts of Russia as a primary market • GVB Russia participated in the Online mainly due to specific parts of Russia Travel Mart (OTM) – an online expo having a great number of family and which showed high efficiency and wealthy travelers with the desire to find an excellent value for money by GVB new destinations for vacation. According Members that participated. The OTM to statistics by the Association of Tour was a great success and proved to be Operators of Russia (ATOR), Russian a very cost-effective way to increase tourists travel more often with families GVB’s geographical presence not only in for the past several years. Due to another the European part of Russia, but overall situation of currency fluctuation tourists in the country. psychologically are used to saving more and spending less. Russia continues to • With the shift towards more active experience a shift to domestic travel. online, Guam promotes offline only in Vladivostok as a key market (Primorye • The Visa Free Advertising campaign region). The Guam booth at the Pacific was conducted covering the Siberian was developed to promote Guam in Tourism Exhibition (PITE) 2018 in market in Novosibirsk and Irkutsk. the European part of Russia. Current Vladivostok was awarded as the Best The workshop in Yakutsk was a joint fiscal year demonstrated an increase booth of the expo. cooperation with Korean Airlines and of number of tourists from a European Aeroflot. The interest of travel agencies part of Russia as positive and important • GVB Russia also coordinated the Far from Yakutsk was high thus was strongly tendency for the destination. East Travel Agents Road Shows, which recommended to conduct similar covered Vladivostok, Khabarovsk and events there and increase efforts on Yuzhno-Sakhalinsk. Another roadshow advertisement for next fiscal year.

32 NORTH AMERICA MARKET

SMART GOALS • Partnership with Deep Blue Adventures 1. Increase arrivals for FY2018 to 82,000. (DBA) to develop a Guam and Micronesia Dive package. 2. Develop solid working relationships with at least 5 new USA travel wholesalers, o Through this partnership, DBA created dive wholesalers, and MICE buyers to a dive package that includes a 3-night actively sell Guam products in FY2018. stay at the Fiesta Resort Guam, 2 days of diving, and rental of all required 3. Organize a trade familiarization tour dive gear. from North America to Guam in FY2018 with adventure, dive travel wholesalers • Partnership with leading advertising and MICE planners. giant, Google, in an exclusive 3-month 4. Attend the following B2B trade shows program designed to maximize and in FY2018: transform GVB’s digital marketing efforts. a. IPW b. DEMA o Campaign started on November 6, c. IMEX 2017 and ran through February 19, d. ATTA 2018. e. IGLTA o Campaign period covered both 2017 5. Attend the following B2C trade shows Shop Guam e-Festival and 2018 in FY2018: InstaGuam campaigns. a. Scuba Show o During the 15-week campaign, GVB b. Pacific Islander Festival Association generated over 20 million advertising impressions, 1.5 million video views, 6. Generate $500,000 USD media value in 100,000 click engagements and 7,390 FY2018. conversion. 7. Reach 60,000 Facebook fans on GVB o Youtube video campaign with Google Visit USA by the end of FY2018. focused on promoting 2 virtual reality 8. Continue efforts to work with the travel videos and also the InstaGuam 2018 trade and media to promote Guam to branding video. the following segments: o Universal app campaign, used to a. Visit Friends & Relatives (VFR) drive SGeF app download. Resulted in b. Dive/Adventure 2,284 new app downloads. c. Military & Families o Google search campaign used to set d. Meetings, Incentives, Conventions & up keyword based advertisements to Exhibitions (MICE) target U.S. prospects who are actively searching for Guam related topics on HIGHLIGHTS the internet. Google search campaign • Partnership with iWorld of Travel (IWOT) generated over 200,000 impressions, to develop a Guam and Japan package 8,712 clicks and attracting 3,626 new tailored to the LGBTQ community. prospects. o GVB invested $25,000.00 which was also matched by IWOT to create new • Generated over 2 million dollars of programs and specials that will be media value through offline and online used to market and educate travel media promotions. agents and consumers in the North American market. - Email campaign targeting travel agents - Exclusive webinar to IWOT database - Promotion on IWOT SM platforms and website - Blog posts by professional travel writers - B2C consumer email broadcast - Paid advertising on Facebook and Google - Web banner advertisement on IWOT website - Press releases

33 PHILIPPINES MARKET

SMART GOALS 1. To surpass the Philippines goal pax of 18,600 by the end of FY2018. 2. To have at least 10 MICE/Sports Tourism trips by the end of FY2018 via partnership with airlines and top MICE group agencies. 3. To strengthen relationship with travel agencies and conduct regular sales blitz and product updates. 4. To increase page likes on Facebook by 50% by the end of FY2018 by creating more relevant and interesting materials about Guam. 5. To implement cost effective traditional and digital marketing strategies by partnering with airlines, trade and media partners. 6. To increase media value output by 30% through media familiarization tours and press releases by the end of FY2018.

HIGHLIGHTS • The Philippine Market concluded FY2018 tourism arrivals numbers with 19,026 from Philippines for FY2018 (as of September 30, 2018) meeting its goal pax for the fiscal year 2018. • Guam held its first ever #instaGuam Fair, June 1-3, 2018 at the Bonifacio High Street – Taguig city, in Manila which was a huge success. The event was well attended by media editors, celebrities, influencers, and consumers. The event was a joint partnership with the Guam Economic Development Agency (GEDA), GVB Members, and event partners to further promote their products and services to the public. From discounted airline tickets (courtesy of Cebu Pacific, Philippine Airlines, and United Airlines), to special hotel rates and tour packages, travel opportunities were available, thanks to the GVB Member sponsors: Pacific Star, PacTours, Vacations Guam, Discover Guam, Phil-Guam USA Travel & Tours and Two Lovers Point. In addition to the activities highlighting the Guam “instant experience”, audiences were able to participate in different activities for Best Performance Award the three day-event. The overall success of the event was able to establish Guam as 25th PTAA Travel Tour Expo economically capable to host travelers from the Philippines and that Guam is on its way (Manila, Philippines) to becoming the next popular travel destination for Filipinos. February 2018

• GVB joined consumer and business to business (B2B) events in FY2018 from the PTAA, Loyalty Award ATTA, and TTE. Additionally, GVB partnered with the U.S. Commercial Services (USCS) PTAA Travel and Tours under the Platinum Key Service to assist in promoting the GVB Signature Events such as General Asssembly March 2018 Shop Guam e-Festival, United Guam Marathon and Guam Micronesia Island Fair. • The Quezon City Travel Agents Association (QCTAA) consisting of 31 participants visited Guam. It was one of the biggest fam groups from the Philippines trade agent partners. Accompanying the groups was the United Airlines Philippines Country Manager Ms. Pam Navarro that was able to participate with hotel site inspections with the group. QCTAA had a very good experience on Guam and all the travel agents are excited to sell Guam to their clients. • Other Guam Product seminars were scheduled at the Mall of Asia and attended by 45 Travel Agents, representatives from USCS, United Airlines, Philippine Airlines and Cebu Pacific.

34 HONG KONG MARKET

SMART GOALS 1. Increase arrivals to 9,000 pax over FY2018. 2. Increase Guam’s awareness and visibility both online and off-line by 20% over FY2018. 3. Increase Guam wedding party arrivals by 5% and increase active wedding promoters by 2 to support the promotion of Guam as a wedding destination over FY2018. 4. Increase Guam adventure travelers by 15% and have 5 adventure travel media promoters actively promoting Guam as an adventure travel destination over FY2018.

HIGHLIGHTS • Coordinated Cathay Dragon Chartered flight to Guam (Nov 2017-80 pax). • HK focused on cooperative projects with United Airlines HK and key travel agencies as well as key OTAs. • Completed 10 joint promotions with United HK Vacations incorporating “Fly To Guam” campaign and production of TV travel program “Fun Abroad,” the 1st TV program talking about Guam over the past 6 years in efforts to increase Guam’s SOV. • Reached accumulative media value worth USD $442,300 in FY2018 . • Reached accumulative ROI valued at $355,275 through FAM tour and social media influencers efforts.

35 PACIFIC MARKET

SMART GOALS 1. Increase visitor arrivals by 10% from the previous year by promoting travel and increasing awareness, to and within Guam and the Micronesia region. 2. Market Guam as a world-class destination through participation in key international trade/consumer shows. a. Asia Dive Expo b. PATA Travel Mart c. ITB Asia 3. Align our activities and programs with the Tourism 2020 plan to diversify market segments for Guam. 4. Continue to be involved with PATA International, PATA Micronesia Chapter and the Micronesia Island Forum to promote travel to Guam and Micronesia. a. Attend the PATA Executive Board and Board Meetings. b. Participate in the PATA Micronesia Chapter tri-annual membership meetings. c. Work closely with the Micronesia region to report to the Micronesia Island Forum and to seek support where needed. 5. Maintain relationships with travel trade industry members through partnerships, collaborations, advertising opportunities and Guam product update familiarization tours. 6. Utilize resources such as the MicronesiaTour.com website to market and promote Guam and Micronesia.

HIGHLIGHTS • GVB wins PATA Gold Awards for its entry “#instaGuam” in the “Marketing Media – Social Media Campaign, PG” category of the 2018 PATA Gold Awards. o GVB bested over 200 entries from 87 organizations and individuals worldwide. o The award is given to tourism industry organizations and individuals making outstanding contributions towards the successful promotion of the travel industry throughout the Asia Pacific region. • GVB opens the Malaysia market. PATA Gold Award o Secured partnership with Apple Vacations in Kuala Lumpur, Malaysia #instaGuam campaign as it looks to target new markets in Southeast Asia. An all-inclusive (Langkawi, Malaysia) Guam travel package has been developed and is available in the Oct. 4, 2018 market for approximate $1,400. o GVB partners with Philippine Airlines in Malaysia - Conducted Guam Product Presentation with PAL’s key agents in September 2018. o GVB attends the Malaysian Association of Tour and Travel Agents (MATTA) Fair for the first time in September 2018. • Pacific Asia Travel Association (PATA) Micronesia Chapter o GVB, along with the National and State Tourism Organizations in Micronesia lead the region in promoting travel to Micronesia. o The Chapter serves as the marketing arm of the region, as designated by the Micronesia Chief Executive Summit. o The Chapter has successfully provided training throughout Micronesia in the areas of hospitality, customer service, social media and first aid.

36 HÅFA ADAI PLEDGE

Formed in 2009 as a way to bring the island community 2018 MEMBERSHIP HIGHLIGHTS together to promote and perpetuate the island’s culture, the • Sodexo employees renew commitment to Håfa Adai Pledge Håfa Adai Pledge (HAP) program continues to grow. The with over 220 employees in participation. program’s goal is to transcend the Guam brand in the tourism • Guam Association of Realtors® took the Håfa Adai Pledge industry by providing the support and understanding to the during its Brokers Forum representing over 400 local local community through signings and community outreach members in the real estate industry. activities. • On June 29, 2018, the program reached another milestone In 2018, HAP welcomed 101 new members from various local by welcoming I Man Fafa’naguen Bailan Chamorro (tribal business, organizations and individuals with a total of 847 council) as the 800th pledge signer. Over 500 members members; representing over 36,000 individuals. The program represented the I Man Fafa’naguen Bailan Chamorro (tribal continues to grow not only in numbers but in various forms council) alongside nine cultural dance houses, also known such as the type of members taking the pledge, the creativity as Gumas took the pledge as part of the annual Dinanna of pledges and the overall community support of the program. Pa’a cultural event hosted by Håfa Adai Pledge member HAP also introduced a dedicated program specifically intended Valley of the Latte Adventure Park. for children, HAP Kids. The official launch and execution of • Global brands Tommy Hilfiger and Calvin Klein Guam stores monthly signings for children and their families were hosted take the pledge with 400 employees. at the Bonita Baby store that included interactive activities as an initiative to the next generation of Guamanians to share and perpetuate the Håfa Adai spirit. Through this partnership The next steps of the program are to further inspire and equip the efforts to promote the pledge among the youth kicked off current and incoming members with the tools and techniques with great momentum. on how to expand their pledge efforts.

HAP Kids was further promoted at the 2018 Guam Micronesia Island Fair from May 2- 6. GVB hosted nightly signings for kids to take the pledge. Various Håfa Adai Pledge members such as Bonita Baby Trading Company, Love from Guam, Hurao Academy, Sweet Things and Lullabies, and Mark Benavente partnered with GVB to host cultural demonstrations from coconut candy making to weaving to encourage the practice of traditional arts and an understanding of cultural values.

37 DIGITAL STRATEGY IN REVIEW

In Fiscal Year 2018, there were three areas of focus for GVB’s digital media strategy and execution. First, GVB continued to invest in big data and leveraged digital advertising technology to create more precise marketing, to present Guam in front of an array of global audiences. GVB incorporated programmatic methodology across representative offices, and utilized behavioral, contextual, and geolocation-based advertising to stimulate demands and increase bookings. GVB also targeted strategic regions and major cities with convenient air accesses to Guam. The programmatic media also reached multi-generational prospects more efficiently from the millennial, family, office lady, silver markets with diverse interests from leisure, business, eco, adventure, dive, LGBTQ, honeymoon, and MICE markets.

The Digital 360 system allowed GVB to keep track of online exposures across markets. In 2018, the GVB team generated a total of 3.125 billion digital impressions via paid digital advertising up by 152% from FY2017. GVB also produced 19.44 million key opinion leader post impressions, 1.72 million digital clicks. GVB effectively increased the digital marketing conversions to 7.79 million campaign page visits, up by 528% compared to last year. More importantly, the advertising effort resulted in more than 25,753 online travel booking (up by 112% from FY17) and 274,073 conversions (up by 215% from FY17). GVB also continues to grow its organic digital reach.

GLOBAL DIGITAL ADVERTISING PERFORMANCE 3.125 billion digital ad impressions globally 19.44 million key opinion leader post impression globally 1.72 million digital ad clicks globally 7.79 million landing page visits globally 25,753 online bookings globally 274,073 online conversions and submissions globally

In 2018, GVB continued two key digital platform partnerships with TripAdvisor and Google to help GVB promote the #instaGuam campaign in 2018. GVB also successfully integrated its travel trade partners in the global digital advertising program with Google, driving direct traffic to key travel wholesalers and airlines to increase travel conversions significantly.

TRIPADVISOR DESTINATION PAGE PROMOTION 10.7 million impressions 19,270 click through on site

GOOGLE GLOBAL PROMOTION 1.232 billion impressions + 506,348 clicks + 7.73% interaction rate

SOCIAL MEDIA IN REVIEW In 2018, GVB increased its total social media following to 573,535, a 13% increase from 2017. The Bureau aggressively invested in the Instagram marketing capabilities globally, with the more micro video contents. There were also a total of 764,985 website visitors to GVB's global website and together, with over 1.89 million web page views. From our social media monitoring, GVB identified 18,767 international visitors who passionately promote Guam, and recommend the destination to their online peers.

GLOBAL SOCIAL MEDIA PERFORMANCE +13% from 506,887 to 573,535 total SNS followers

GLOBAL WEBSITE TRAFFIC PERFORMANCE 764,985 website visits globally 1.89 million website page views globally 73,628 referral traffic to website globally 500,402 search traffic to website globally 118,068 direct traffic to website globally 17,277 social traffic to website globally

ONLINE REPUTATION & SOCIAL MEDIA SENTIMENT 18,767 online promoters of Guam globally

38 FY2018 DIGITAL REVIEW FY2019 WEBSITE INITIATIVES A major part of FY2018’s website initiatives was concentrated FY2019 will continue to bring intensified training for GVB’s on the creative process, strategic planning and final transition marketing representatives and its members/partners alike. for the complete redesign of the Bureau’s global website Specific CRM (Customer Relationship Manager) training on presence. The end of the year set the stage for the highly various RFP, events and sales modules will be dedicated to anticipated deployment of these seven new global websites GVB’s marketing officers and overseas representatives. This for North America & Pacific, Japan, Korea, China, Taiwan, will enable them to fully utilize the CRM’s automated tools Russia and newcomer Hong Kong. Each source market is to better manage their travel contacts, media partners and now managing their own new responsive website platform. various sales leads. GVB will also continue to deliver additional, With a ‘mobile first’ approach, the new solutions include specific CMS training for GVB’s local and global web content fully responsive designs served via secure HTTPS Domains. managers. The new CMS (v3.0) controls all seven of the brand Each website renders seamlessly on desktops, tablets and new global consumer websites. These mobile-first websites will smartphones alike. Some of the benefits of advancing to feature fresh and new content driven to fully engage visitors responsive design include faster load times, better focus on by guiding them through the decision process with meaningful relevant and desired content, higher ranking among the search content and vibrant user-generated photos and videos of engines and better security. Part of the major redevelopment personal experiences in our island paradise. included strict compliance with the European Union’s 2018 digital privacy initiative GDPR (General Data Protection GVB MEMBERSHIP EMPOWERMENT Regulation), implemented to ensure the protection of their Extensive training for GVB’s exclusive member/partner citizens’ data privacy across the globe. Compliance with Extranet will be offered to GVB’s membership, particularly in this and other similar digital regulations change the way the the management of member-specific content. This content bureau is managing data collection. drives specific sections in all of the global websites related to activities, attractions, restaurants, places to stay and other Other key components in the site redesigns involve User tourism-related services. The system also gives them control Generated Content (UGC) and richer blog sections. The new of their respective listings that are presented in all the global responsive sites are now managed with the latest version of markets’ languages. They will also learn to better utilize other the bureau’s CMS (Content Management System), upgraded management tools including dashboards for site and leads in the recent months. The new CMS allows for ‘real-time activity as well as visitor arrivals reports and fellow member feedback’ page-editing, making page-creating and editing contact information. faster and more efficient than ever. Another improvement features the Responsive Compatibility Module, an intuitive CORPORATE WEBSITE REDESIGN INITIATIVE toggle allowing the editors the ability to view their pages as FY2019 will also bring the beginning of a dramatic redesign of they’ll appear at all the major breakpoints - desktop, tablet the Bureau’s corporate website guamvisitorsbureau.com. One and especially mobile - while editing. This provides for major inclusion will be seamless integration of the bureau’s data more content creation freedom, where the editor can spend and statistics from the Research Division. It promises to set valuable time and effort in fresh, relevant, dynamic content the pace for the rest of the industry in the form of interactive and not coding and programming. digital dashboards and other various implementations. Fully responsive, these on-line tools will revolutionize how the WEBSITE PERFORMANCE Bureau delivers its data and statistics, from visitor arrivals to Sessions increased 43% year over year. Users increased 25% numerous visitor demographics. year over year. Organic sessions increased 8% year over year. 2018’s website engagement metrics for the English flag-ship OUTLOOK visitguam.com shows Total Pages per Session 8.35% and Page All of GVB’s online assets will be fully secure and responsive, Visit Duration 6.33% above the industry average. Popular seamlessly accommodating the mobile device user. With landing pages for the year included Guam visa information, a mobile-first philosophy, the Bureau is already taking full events, things to do like shopping, dining and attractions, and advantage of how travelers research destinations, make culture and history. decisions and ultimately book their trips. Recently forged partnerships with Google and TripAdvisor continue to solidify GVB's efforts in digitally promoting Guam as a beautiful destination at a more competitive level.

39 Guam Visitors Bureau successfully concluded the 7th annual Shop Guam e-Festival. In Fiscal Year 2018, GVB attracted 178 merchants to participate in this award-winning international travel marketing campaign. There was a total of 265 exclusive retail offers promoted on the Shop Guam mobile app to visitors from Japan, Korea, Taiwan, Hong Kong, China, Russia, Philippines, North America, and to local residents in Guam. The total new mobile app downloads reached 59,643 in less than 100 days driving more than 2 million mobile screen view exposures for local businesses in Guam.

Shop Guam e-Festival 2017 achieved another breakthrough in FY2018. GVB attracted more than 200 local businesses to participate in the Shop Guam campaign. Mobile marketing also broke records in all categories. The total mobile app screen views in 2018 reached 6.38 million, up by 187% from 2017. GVB also brought in 34,039 proximity notification messages for the Shop Guam mobile app users to check out nearby offers throughout the island. Global promotion efforts have collectively generated $16.6 million worth of earned media value during the e-Festival.

GLOBAL MARKETING 693 global online promotion posts globally 16.6 million USD media value globally 47,205 mobile app downloads globally 5,479 mobile app sweepstake entries globally 34,039 iBeacon on location scans +187% to 6.38 million mobile app screen views

40 GVB AND BEAUTIFUL DESTINATIONS LAUNCHED GLOBAL CAMPAIGN ON GUAM

The Guam Visitors Bureau (GVB) partnered with award- winning creative agency Beautiful Destinations (BD) to launch a global campaign about Guam through its popular social media channels in 2018.

Beautiful Destinations is behind one of the world’s largest travel communities on social media, spanning 15 million people across 180 countries. They create and distribute “social first” content for a mobile audience and were voted by FAST COMPANY as one of the world’s most innovative companies in 2017.

“We’re proud to have worked with the Beautiful Destinations team to really capture their unique experience of Guam, share it with the rest of the world and their millions of followers,” said former GVB President and CEO Nathan Denight. “Their brand greatly influences the decision-making process of travelers worldwide and we’re happy to partner with them to share Guam’s natural beauty, culture, and people. We encourage everyone to share BD’s photos and videos of Guam on their social media channels.”

“Beautiful Destinations’ mission has always been about celebrating the beauty of the world and its amazing people, places, and experiences,” said Cory Stephen Martin, Beautiful Destinations Videographer. “Our recent visit to Guam has given us a chance to immerse ourselves in a culture that is brimming with pride of its ancestral roots and people. The people of Guam immensely care for family, and they extended that familial energy to total strangers like ourselves.”

The first social media post on the global Guam campaign launched on Beautiful Destination’s Instagram, Facebook and Weibo accounts on Thursday, May 10, 2018. The second social media post featuring a one-minute video of Guam was also posted the following day, May 11, 2018 at the same time on those same channels. All of GVB’s markets then re-posted or shared the content to maximize the reach of the global BD brand and its 15 million followers to strengthen Guam’s digital presence. More photos and video content from Beautiful Destinations were shared throughout the remainder of 2018.

Martin added, “Guam is a special destination in the world because of its genuine character and energy. The people made us feel easily familiar with their home because of the warm welcome extended to us. This, and their beautiful island, is what we would like to showcase to the world.”

Follow Beautiful Destinations on Instagram, Facebook and Weibo (@beautifuldestinations), as well as the Guam Visitors Bureau on Instagram (@visitguamusa), Facebook (@visitguam), and YouTube (@guamvisitorsbureau) for more content.

41 REseArCh & StATISTiCS

42 43 FISCAL YEAR ARRIVALS BY ORIGIN

AIR ARRIVALS % (Civilian & Change VISITOR MIX Armed Forces) 2016 2017 2018 LY MIX HOTEL OCCUPANCY RATE Japan 752,757 674,345 530,223 -21.4% 34.8% Korea 519,430 649,434 752,715 15.9% 49.4% 100% 2018 2017 2016 Taiwan 41,534 36,268 27,550 -24.0% 1.8% 90% China 26,271 23,239 17,035 -26.7% 1.1% 34.8% 80% U.S. (incl. Hawaii) 76,727 76,291 89,363 17.1% 5.9% FY2018 49.4% CNMI 17,390 18,492 20,702 12.0% 1.4% 70% Palau 5,028 4,005 4,304 7.5% 0.3% 60% FSM 11,027 10,958 14,728 34.4% 1.0% RMI 1,146 1,274 1,564 22.8% 0.1% 7.1% 50% OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 18,704 19,817 19,026 -4.0% 1.2% Philippines 5.8% 2018 71.7% 82.7% 86.8% 87.6% 92.8% 87.7% 80.5% 81.1% 85.6% 85.2% 91.3% 88.1% Australia 2,258 2,227 2,285 2.6% 0.1% 2017 80.8% 86.4% 89.5% 87.2% 91.3% 88.0% 84.2% 80.3% 83.7% 85.4% 88.5% 80.0% 1.8% Canada 952 991 124 - 0% 2016 65.5% 73.7% 79.9% 79.6% 88.2% 76.9% 74.8% 78.6% 81.5% 83.3% 90.9% 90.2% 1.1% Europe 2,010 2,029 2,178 7.3% 0.1% Source: STR Global Historical Report

Hong Kong 8,397 16,140 6,663 -58.7% 0.4% JAPAN HOTEL ROOM RATE Thailand 463 445 69 - 0% KOREA $240 Vietnam 183 128 9 - 0% 2018 2017 2016 U.S. (incl. Hawaii) Russia 2,488 3,151 4,035 28.1% 0.3% TAIWAN Singapore - - 795 - 0.1% $220 CHINA India - - 186 - 0% OTHER Malaysia - - 247 - 0% $200 Other/Unknown 5,484 5,739 8,113 41.4% 0.5%

Total Air 1,492,249 1,544,973 1,501,914 -2.8% 98.5% Total Civilian Sea 3,258 5,731 1,539 -73.2% $180 1.5% 34.4% Total Armed 15,558 8,783 21,766 146.3% 43.2% Forces Sea 41.6% FY2016 FY2017 49.8% TOTAL ARRIVALS 1,511,065 1,559,487 1,525,219 -2.2% 100.0% $160 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to the implementation of the New Customs Declaration Forms in December 2017, countries have been 2018 $197.27 $185.95 $228.57 $226.09 $225.02 $197.58 $192.37 $197.67 $187.03 $200.94 $230.85 $204.24 added or omitted based on visitor market trends. 5.0% 2017 $182.45 $182.43 $222.18 $231.60 $218.63 $199.87 $191.45 $203.76 $183.65 $202.21 $234.58 $187.23 4.9% 2.7% 2016 $175.47 $177.81 $221.71 $214.01 $216.43 $191.52 $180.39 $189.21 $177.85 $197.54 $225.47 $197.79 6.4% 2.3% 6.4% 1.7% 150,000 1.5% Source: STR Global Historical Report

125,000 HOTEL INVENTORY 2018 $ 100,000 1.75 2017 10,000 $ BILLION VISITOR 2016 260MILLION SPENDING 75,000 SEASONALITY GOVERNMENT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP REACH 8,000 TAX OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REVENUE 2018 113,526 122,377 140,918 134,939 127,185 137,734 117,678 113,995 126,391 131,594 145,817 113,065 1,525,219 $ 2017 122,534 125,748 142,634 136,063 133,553 140,662 122,607 118,853 122,753 132,952 143,981 117,147 1,559,487 1,140 6,000 AVERAGE 2016 112,292 121,752 132,419 129,259 142,332 133,335 105,446 114,353 118,373 122,996 144,758 133,750 1,511,065 Research ON-ISLAND % Chg -7.4% -2.7% -1.2% -0.8% -4.8% -2.1% -4.0% -4.1% 3.0% -1.0% 1.3% -3.5% -2.2% FUN FACTS SPEND 4,000

VISITOR ARRIVALS 2018 $ 8,883 ROOMS 8,883 ROOMS FROM TOP FIVE MARKETS ROOMS 9,244 1.85BILLION TOURISM ECONOMY (BY AIR) 2,000 2017 SALES JAPAN TAIWAN 2016 TOURISM-RELATED KOREA CHINA 0 0 300,000 600,000 900,000 1,200,000 1,500,000 2018 2017 2016 U.S. (incl. Hawaii) 21,091 JOBS Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to the implementation of the New Customs Declaration Forms in December 2017, countries have been 44 added or omitted based on visitor market trends. HOTEL STATS

VISITOR ARRIVALS 2018 $ 8,883 ROOMS 8,883 ROOMS FROM TOP FIVE MARKETS ROOMS 9,244 1.85BILLION TOURISM ECONOMY (BY AIR) 2,000 2017 SALES JAPAN TAIWAN 2016 TOURISM-RELATED KOREA CHINA 0 0 300,000 600,000 900,000 1,200,000 1,500,000 2018 2017 2016 U.S. (incl. Hawaii) 21,091 JOBS Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau. Due to the implementation of the New Customs Declaration Forms in December 2017, countries have been added or omitted based on visitor market trends. 45 VISITOR PROFILES JAPAN KOREA TAIWAN PHILIPPINES HONG KONG

MARITAL SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED STATUS 50% 50% 31% 69% 48% 52% 50% 50% 46% 54%

18-24 YRS 26% 18-24 YRS 16% 18-24 YRS 12% 18-24 YRS 13% 18-24 YRS 11% 25-39 YRS 49% 25-39 YRS 54% 25-39 YRS 67% 25-39 YRS 46% 25-39 YRS 64% AGE 40-49 YRS 17% 40-49 YRS 28% 40-49 YRS 15% 40-49 YRS 21% 40-49 YRS 17% % % % % % 50-59 YRS 6 Average Age: 50-59 YRS 2 Average Age: 50-59 YRS 5 Average Age: 50-59 YRS 11 Average Age: 50-59 YRS 6 Average Age: 60+ YRS 2% 33 60+ YRS 0% 35 60+ YRS 1% 33 60+ YRS 10% 39 60+ YRS 2% 34

% % % % Less than 160K No Income Specified Less than 50K 3 No Income Specified 3 No Income Specified 4 No Income Specified 4 % No Income Specified Less than ¥2.0M Less than KW24M 160K-200K 50K-150K 3.0M+ 4 1.0M+ Less ¥10.0M+ KW72+ than 240K % ¥2.0M-¥3.0M % % % 6% % 7 % 9 5 6 % 200K-400K 7 150K-250K % 8 800K 6 8% 18% 16 % KW60M -1.0M 10% 450K+ 14 -72M 7% 20% % % INCOME IN INCOME IN 24% INCOME IN 15 INCOME IN 9 INCOME IN INCOME % % % 11 33 15 15% KRW KW24M TWD PHP HKD 22% -36M 28% ¥ 20% % % 28% % 19 12 % 30 % KW48M-60M 36 1.0M -3.0M 21 240K-500K ¥7.0M-¥10.0M ¥3.0M-¥4.0M 600K-800K 400K-600K 350K-450K 400K-600K ¥5.0M-¥7.0M ¥4.0M-¥5.0M KW36M-48M 500K-1.0M

38% 32% 20% 15% 79% 50% 27% 9% 42% 24% 15% 14% 34% 26% 20% 18% 37% 22% 19% 19% Spouse Friend/Assoc. Child <18 Other Adult Spouse Child <18 Other Adult Friend/Assoc. Spouse Friend/Assoc. Other Adult Child <18 Alone Spouse Other Adult Friend/Assoc. Spouse Friend/Assoc. Other Adult Alone TRAVEL Family Family Family Family Family COMPANIONS 9% 9% 3% 2% 4% 2% 1% 1% 11% 10% 10% 1% 9% 7% 3% 3% 13% 11% 4% 1% Officemate Girlfriend/ Child-Adult Alone Girlfriend/ Child-Adult Officemate Alone Girlfriend/ Officemate Alone Child-Adult Child <18 Girlfriend/ Child-Adult Officemate Child <18 Girlfriend/ Officemate Child-Adult Boyfriend Boyfriend Boyfriend Boyfriend Boyfriend

TRIP 51% 49% 63% 37% 83% 17% 64% 36% 82% 18% STATUS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS

MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE GENDER 40% 60% 51% 49% 53% 47% 43% 57% 53% 47%

LENGTH AVERAGE 3 days AVERAGE 6 days AVERAGE 4 days AVERAGE 6 days AVERAGE 4 days OF STAY 1-2 NIGHTS 15% 3 NIGHTS 56% 1-2 NIGHTS 1% 3 NIGHTS 24% 1-2 NIGHTS 3% 3 NIGHTS 14% 1-2 NIGHTS 12% 3 NIGHTS 34% 1-2 NIGHTS 13% 3 NIGHTS 23% 4+ NIGHTS 29% 4+ NIGHTS 76% 4+ NIGHTS 83% 4+ NIGHTS 54% 4+ NIGHTS 65%

ON- AVERAGE ON- AVERAGE ON- AVERAGE ON- AVERAGE ON- AVERAGE PREPAID ISLAND EXCHANGE PREPAID ISLAND EXCHANGE PREPAID ISLAND EXCHANGE PREPAID ISLAND EXCHANGE PREPAID ISLAND EXCHANGE EXPENDITURES RATE RATE RATE RATE RATE (per person) $971.25 $527.47 ¥110.05 $754.38 $333.44 KRW1,096.05 $1,322.48 $854.09 TWD30.09 $581.65 $585.55 PHP52.67 $1,146.11 $935.20 HKD7.84

*Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX

Online Travel Agent 49% Online Travel Agent 34% Online Travel Agent 14% Online Travel Agent 8% Online Travel Agent 6% TRAVEL Travel Agent/pkg tours 33% Travel Agent/pkg tours 28% Travel Agent/pkg tours 59% Travel Agent/pkg tours 6% Travel Agent/pkg tours 12% PLANNING Online 3rd party travel site 6% Online 3rd party travel site 4% Online 3rd party travel site 7% Online 3rd party travel site 12% Online 3rd party travel site 36% Direct with airline/hotel 11% Direct with airline/hotel 34% Direct with airline/hotel 20% Direct with airline/hotel 73% Direct with airline/hotel 46%

TOP REASONS FOR CHOOSING GUAM TOP REASONS FOR CHOOSING GUAM TOP REASONS FOR CHOOSING GUAM TOP REASONS FOR CHOOSING GUAM TOP REASONS FOR CHOOSING GUAM Natural Beauty ...... 70% Price...... 16% Natural Beauty ...... 59% Relaxation ...... 20% Natural Beauty ...... 64% Recommended ...... 16% Natural Beauty ...... 42% No Visa...... 19% Natural Beauty ...... 59% No Visa...... 13% TRAVEL Travel Time...... 45% Recommended ...... 15% Shopping...... 44% Recommended ...... 19% Relaxation ...... 30% No Visa...... 13% Relaxation ...... 39% Married/Wedding ...... 14% Relaxation ...... 27% Married/Wedding ...... 13% MOTIVATION Pleasure...... 28% Safety...... 12% Price...... 29% Safe Destination...... 17% Shopping...... 25% Safe Destination...... 11% Water Sports...... 28% Recommended ...... 10% Water Sports...... 17% Recommended ...... 12% (reason for travel) Prior Trip...... 25% Relaxation ...... 12% Pleasure...... 28% Short Travel Time ...... 13% Water Sports...... 17% Honeymoon...... 11% Shopping...... 27% Safe Destination...... 8% Shopping...... 15% Safe Destination...... 9% Shopping...... 24% Water Sports...... 8% Water Sports...... 26% Prior Trip...... 10% Scuba...... 16% Prior Trip...... 8% Scuba...... 27% Prior Trip...... 6% Scuba...... 13% Prior Trip...... 5% 46 JAPAN KOREA TAIWAN PHILIPPINES HONG KONG

MARITAL SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED SINGLE MARRIED STATUS 50% 50% 31% 69% 48% 52% 50% 50% 46% 54%

TRIP 51% 49% 63% 37% 83% 17% 64% 36% 82% 18% STATUS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS FIRST TIMERS REPEATERS

MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE GENDER 40% 60% 51% 49% 53% 47% 43% 57% 53% 47%

*Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX *Exchange rate source: USFOREX

2018 KANTO 2018 SEOUL

CHUBU INCHEON/GYEONGGI 2017 2017 KINKI GYEONGNAM 2016 2016 OTHER OTHER 0 200,000 400,000 600,000 800,000 1,000,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 JAPAN VISITOR MIX KOREA VISITOR MIX JAPAN ARRIVALS BY MAJOR REGIONS KOREA ARRIVALS BY MAJOR REGIONS KANTO CHUBU KINKI 17% INCHEON/ OTHER TOTAL SEOUL GYEONGNAM OTHER TOTAL (TOKYO) (NAGOYA) (OSAKA) GYEONGGI 34.9% 40.6% 2018 283,603 65,275 90,997 90,348 530,223 FY2018 2018 263,028 181,629 3,114 304,944 752,715 FY2018 17.2% 53.5% 2017 346,977 85,251 124,454 117,663 674,345 2017 228,227 172,292 114,959 133,957 649,428 2016 376,330 95,440 153,679 127,308 752,757 12.3% 2016 201,378 142,393 75,596 100,063 519,430 24.1%

0.4% 100,000 80,000 2018 2017 2018 70,000 2016 80,000 KOREA SPEND 2017 JAPAN SPEND 2016 60,000 $300,000,000 ₩1,200 $500,000,000 ¥120 60,000 $225,000,000 $400,000,000 ¥90 50,000

$300,000,000 $150,000,000 600 40,000 ₩ ¥60 40,000 $200,000,000 $75,000,000 ¥30 20,000 $100,000,000 30,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 ₩0 $0 ¥0 FY2018 FY2017 FY2016 FY2018 FY2017 FY2016 Korea Spend $250,985,290 248,538,392 $219,505,924 Japan Spend $279,676,726 $295,747,486 $332,921,838 Avg. Exchange Rate ₩1,100.50 ₩1,090.42 ₩1,161.15 SEASONALITY Avg. Exchange Rate ¥110.43 ¥114.27 ¥111.82 SEASONALITY

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2018 56,292 61,093 70,411 69,249 60,939 53,132 60,265 60,516 67,996 70,622 64,432 57,768 752,715 2018 34,489 44,346 48,785 41,435 46,937 61,613 39,934 36,575 35,739 40,163 61,307 38,900 530,223 2017 48,119 48,690 55,193 56,340 51,181 51,390 53,517 51,576 55,033 61,097 58,411 58,880 649,428 2017 55,636 59,918 66,035 57,037 54,354 71,384 49,834 47,140 48,971 51,811 68,351 43,870 674,345 2016 37,306 43,030 46,139 48,859 41,576 34,444 38,667 43,354 46,078 48,883 46,909 44,185 519,430 2016 58,030 62,760 67,876 62,716 71,796 79,256 49,295 48,891 53,040 54,625 79,342 65,130 752,757 % Chg 17.0% 25.5% 27.6% 22.9% 19.1% 3.4% 12.6% 17.3% 23.6% 15.6% 10.3% -1.9% 15.9% % Chg -38.0% -26.0% -26.1% -27.4% -13.6% -13.7% -19.9% -22.4% -27.0% -22.5% -10.3% -11.3% -21.4%

90,000 2018 2017 2018 80,000 2016 100,000 2017 JAPAN AIRLIFT KOREA AIRLIFT 2016 900,000 1,200,000 70,000 80,000 900,000 60,000 600,000

600,000 60,000 50,000 300,000 300,000

40,000 40,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 FY2018 FY2017 FY2016 FY2018 FY2017 FY2016 JAPAN MONTHLY AIRLIFT Seats 714,713 892,985 998,796 KOREA MONTHLY AIRLIFT Seats 877,648 739,626 629,063

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2018 69,732 63,586 62,071 61,352 55,018 68,585 53,430 51,258 45,008 52,952 72,458 59,263 714,713 2018 74,132 69,625 77,461 76,947 70,652 67,053 68,748 69,706 75,984 80,407 72,725 74,208 877,648 2017 75,884 74,342 77,401 73,660 64,712 78,067 71,529 72,762 71,063 77,551 83,938 72,076 892,985 2017 53,092 52,869 62,311 62,657 56,748 62,525 60,417 62,941 60,024 67,135 68,606 70,301 739,626 2016 80,937 83,057 89,993 91,712 90,015 92,293 72,781 76,078 74,732 76,973 87,468 82,757 998,796 2016 49,740 52,182 54,200 55,032 50,922 55,081 48,563 53,264 52,198 53,168 52,835 51,878 629,063

% Chg -8.1% -14.5% -19.8% -16.7% -15.0% -12.1% -25.3% -29.6% -36.7% -31.7% -13.7% -17.8% -20.0% % Chg 39.6% 31.7% 24.3% 22.8% 24.5% 7.2% 13.8% 10.7% 26.6% 19.8% 6.0% 5.6% 18.7% Source: Diio Mi Aviation Market Intelligence 48 KOREA ARRIVALS BY REGION

2018 KANTO 2018 SEOUL

0.4% 100,000 80,000 2018 2017 2018 70,000 2016 80,000 KOREA SPEND 2017 JAPAN SPEND 2016 60,000 $300,000,000 ₩1,200 $500,000,000 ¥120 60,000 $225,000,000 $400,000,000 ¥90 50,000

90,000 2018 2017 2018 80,000 2016 100,000 2017 JAPAN AIRLIFT KOREA AIRLIFT 2016 900,000 1,200,000 70,000 80,000 900,000 60,000 600,000

600,000 60,000 50,000 300,000 300,000

TAIPEI 2018 2018 KAOSHIUNG BEIJING SHANGHAI 2017 TAICHUNG 2017 TAOYUAN, MIAOLI, GUANGZHOU 2016 & HSINEHU 2016 OTHER OTHER 0 20,000 30,0000 40,000 50,000 0 5,000 10,000 15,000 20,000 25,000 30,000

TAIWAN VISITOR MIX CHINA VISITOR MIX TAIWAN ARRIVALS BY MAJOR REGIONS CHINA ARRIVALS BY MAJOR REGIONS TAOYUAN, 14.9% TAIPEI KAOSHIUNG TAICHUNG MIAOLI, OTHER TOTAL BEIJING SHANGHAI GUANGZHOU OTHER TOTAL & HSINEHU 14.9% 15,247 1,647 3,855 2,707 4,094 27,550 2,536 5,913 1,244 7,342 17,035 43.1% 2018 9.8% 2018 FY2018 FY2018 2017 20,084 2,710 6,357 4,542 2,577 36,270 55.3% 2017 3,982 7,469 2,171 9,556 23,178 34.7% 14.0% 2016 22,436 2,826 7,980 5,489 2,803 41,534 2016 4,866 8,224 2,210 10,971 26,271 7.3%

6.0%

5,000 2018 7,000 2017 TAIWAN SPEND CHINA SPEND 2016 6,000 2018 4,000 $40,000,000 NT$40 2017 $40,000,000 10.0CN¥ 5,000 2016 4,000 3,000 $30,000,000 NT$30 $30,000,000 7.5CN¥ 3,000 $20,000,000 NT$20 $20,000,000 5.0CN¥ 2,000 2,000 1,000 $10,000,000 NT$10 $10,000,000 2.5CN¥ 1,000 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 NT$0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 0.0CN¥ FY2018 FY2017 FY2016 FY2018 FY2017 FY2016 Taiwan Spend $23,530,180 $26,445,538 $31,921,786 China Spending $33,427,781 $26,962,353 $26,243,153 SEASONALITY Avg. Exchange Rate NT$30.15 NT$29.58 NT$32.47 SEASONALITY Avg. Exchange Rate 6.62CN¥ 6.51CN¥ 6.53CN¥

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2018 1,901 1,958 2,099 2,263 2,684 2,453 2,241 1,736 2,731 2,976 2,476 2,032 27,550 2018 1,395 1,057 1,650 1,194 3,944 1,174 1,046 1,098 913 1,359 1,306 899 17,035 2017 3,499 3,245 2,977 3,850 3,610 2,853 3,208 3,395 2,545 2,443 2,300 2,345 36,270 2017 2,355 1,377 1,655 4,053 2,383 1,330 1,720 1,638 1,582 2,015 1,776 1,294 23,178 2016 2,748 3,144 3,134 3,675 4,796 3,253 2,587 3,512 3,848 3,883 3,464 3,490 41,534 2016 2,306 1,245 1,094 2,127 6,391 1,384 1,829 2,020 1,913 2,062 2,078 1,822 26,271 % Chg -45.7% -39.7% -29.5% -41.2% -25.7% -14.0% -30.1% -48.9% 7.3% 21.8% 7.7% -13.3% -24.0% % Chg -40.8% -23.2% -0.3% -70.9% 64.8% -11.7% -39.2% -33.0% -42.3% -32.6% -26.5% -30.5% -26.7%

2018 2,000 2017 2018 7,000 2016 TAIWAN AIRLIFT 2017 CHINA AIRLIFT 6,000 1,500 2016 70,000 15,000

5,000 60,000 1,000 50,000 10,000 4,000 40,000 30,000 500 3,000 5,000 20,000

10,000 0 2,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 FY2018 FY2017 FY2016 FY2018 FY2017 FY2016 TAIWAN MONTHLY AIRLIFT Seats 37,595 58,118 62,688 CHINA MONTHLY AIRLIFT Seats 5,996 12,608 12,966

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

2018 2,686 2,686 2,844 2,844 2,835 3,002 3,318 3,476 3,476 3,476 3,476 3,476 37,595 2018 1,062 1,062 1,062 944 1,040 826 ------5,996 2017 5,744 5,744 5,744 6,535 5,632 5,948 5,915 5,428 3,054 2,686 2,844 2,844 58,118 2017 1,062 944 1,062 1,158 1,040 1,062 1,158 944 1,062 1,110 1,062 944 12,608 2016 4,584 4,386 5,112 5,112 6,520 5,226 4,954 5,112 4,702 5,902 5,744 5,334 62,688 2016 1,206 1,062 1,062 1,110 1,232 1,062 944 1,062 1,062 1,062 1,040 1,062 12,966

% Chg -53.2% -53.2% -50.5% -56.5% -49.7% -49.5% -43.9% -36.0% 13.8% 29.4% 22.2% 22.2% -35.3% % Chg 0.0% 12.5% 0.0% -18.5% 0.0% -22.2% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -52.4%

Source: Diio Mi Aviation Market Intelligence

50 CHINA ARRIVALS BY REGION

TAIPEI 2018 2018 KAOSHIUNG BEIJING SHANGHAI 2017 TAICHUNG 2017 TAOYUAN, MIAOLI, GUANGZHOU 2016 & HSINEHU 2016 OTHER OTHER 0 20,000 30,0000 40,000 50,000 0 5,000 10,000 15,000 20,000 25,000 30,000

6.0%

2018 2,000 2017 2018 7,000 2016 TAIWAN AIRLIFT 2017 CHINA AIRLIFT 6,000 1,500 2016 70,000 15,000

5,000 60,000 1,000 50,000 10,000 4,000 40,000 30,000 500 3,000 5,000 20,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL

% Chg -53.2% -53.2% -50.5% -56.5% -49.7% -49.5% -43.9% -36.0% 13.8% 29.4% 22.2% 22.2% -35.3% % Chg 0.0% 12.5% 0.0% -18.5% 0.0% -22.2% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -52.4%

Source: Diio Mi Aviation Market Intelligence

51 FINANCIALS

The following table summarizes the financial condition and Operations of the Bureau for the fiscal years ended 2018, 2017, and 2016:

2018 2017 (As restated) 2016 (As restated) Assets: Current assets $ 20,568,765 $ 20,010,727 $ 18,573,431 Other assets 133,230 133,230 118,202 Property and equipment, at cost, net 6,476,527 6,561,860 6,649,392 Total assets 27,180,522 26,705,817 25,341,025 Deferred outflows from OPEB 620,916 740,012 53,697 Deferred outflows from pension 642,778 657,515 744,507 Total assets and deferred outflows $ 28,444,216 $ 28,103,344 $ 26,139,229

Liabilities:

Current liabilities $ 3,771,867 $ 4,720,898 $ 3,511,452 OPEB liability 5,672,967 5,799,987 4,728,112 Net pension liability 4,553,021 5,445,987 5,012,556 Accrued sick leave 34,016 166,006 170,108

Total liabilities 14,031,871 16,112,323 13,422,228 Deferred outflows from OPEB 486,129 - - Deferred inflows from pension 239,149 53,500 10,652

Total liabilities and deferred inflows $ 14,757,149 $ 16,165,823 $ 13,432,880

Net position: Net investment in capital assets 6,478,527 6,561,860 6,649,392 Unrestricted 4,915,613 3,082,449 7,836,364 Restricted 2,292,927 2,293,213 (1,779,407)

Total net position 13,687,067 11,937,521 12,706,349

Total liabilities, net position $ 28,444,216 $ 28,103,344 $ 26,139,229

Operating revenues 2,272,218 1,176,221 1,302,861 Operating expenses (23,723,329) 23,701,951) (26,295,279) Operating revenues net of operating expenses (23,451,111) (22,525,730) (24,992,418) Non-operating revenues, net 25,200,657 21,756,902 22,169,348 Change in net position $ 1,749,546 $ (768,828) $ (2,823,070)

An 11% hotel occupancy tax funds the Bureau’s operations, Direct appropriations from the Tourist Attraction Fund authorized through the Legislature’s annual budget increased about 18% in FY2018, from $17,849,983 in FY2017 to appropriations. In Fiscal Year 2018, Public Law 34-42 $21,087,281. In PL 34-42, TAF revenue projections for FY2018 appropriated $22,335,216 from the Tourist Attraction Fund were $44,662,497 and total appropriations from the TAF were (TAF) and $1,500,000 from the TAF fund balance for GVB $44,662,497. Comparing the total FY2018 appropriation from operations. The Bureau was able to recognize $23,835,216 of the TAF ($44,662,497) to the actual unaudited collections its appropriation for operations, of which $1,973,768 remained ($42,868,664), there was a shortage of $1,793,833. uncollected as of 09/30/18. Membership dues decreased 61% from $93,411 in FY2017 to PL 34-42 also appropriated $790,000 to the Guam Visitors $36,420. The decrease is attributed to a non-voting year for Bureau for pass-thru entities, $200,000 to the Rainy Day Fund, the Board of Directors. In-kind contributions increased about and $200,000 for Cultural and Sports Ambassador Fund. 940% to $1,253,600 from $120,424 in FY2017. This significant The Bureau was able to recognize all appropriations for pass- increase is due to the recovery and marketing efforts in Japan thru entities, the Rainy Day Fund, and the Cultural and Sports after the North Korea news event. Ambassador Fund. Marketing was the largest expenditure at $13.8 million in The FY2018 unaudited TAF collections were 3% less than Professional Services, with Japan and Korea representing the the previous year, totaling $42,868,664. Hotel occupancy was largest share at a combined $10 million. Personnel salaries 85.1% in FY2018 compared to 85.4% in FY2017 and average accounted for 10% of total expenditures. room rates increased to $206 from $203 in FY2017. 52 THE HOT BOND

HOT stands for Hotel Occupancy Tax, which was created to fund the operations and functions of the Guam Visitors Bureau. HOT Bond Projects are Capital Improvement Projects that use proceeds from HOT Revenue Limited Obligation Bonds to fund the building of Guam’s first permanent and comprehensive cultural and educational museum as well as upgrade and refurbish some of our island’s historic sites, tourist attractions and community projects. The HOT Bond Projects were established by Public Law 30-228.

HOT BOND PROJECTS • Agana Bay Vicinity Streetlight Renovation • Guam FIsherman’s Cooperative Association (GCFA) Facility & Dock • Guam and Chamorro Educational Facility (GCEF) Project Admin • GCEF Design GVB FY2018 PASS-THRU OTHER APPROPRIATIONS FROM THE • GCEF Construction (incl. site prep, APPROPRIATIONS TOURIST ATTRACTION FUND security system, archaeology, exhibit, media prod.) • Åmot Taotao Tano Farm • Beach Monitoring (GEPA) • GCEF Construction Management • Ayuda Foundation, Inc. • Chamorro Affairs Operations • Guam Farmers’ Cooperative • Duk Duk Goose, Inc. • Commission on Chamoru Language Association Facility/Dededo Flea • Guafi, Inc. and the Teaching of the History Market • Guam Humanities Council • Department of Agriculture • Guam Preservation Trust • Guam International Film Festival • Department of Parks and Recreation Reimbursement • Guam Symphony Society Operations • Hagåtña Pool • Guam Unique Merchandise and Arts • Guam CAHA Operations • Hagåtña Tennis Courts (GUMA) • Guam Fire Department Operations • Historic Hagåtña Projects – Plaza de • Haya Cultural Heritage and • Guam Police Department España Restoration Preservation Development, Inc. • Guam Territorial Band (CAHA) • Inarajan Community Center (Sinanga-ta Outreach) • Guampedia Foundation (UOG) Restoration • Historic Inalahan Foundation • Hagåtña Restoration and • Magellan Monument and Plaza • Humatak Foundation Redevelopment Authority • Malesso’ Bell Tower • Hurao Academy Operations • Mangilao Public Market • Inetnon Gef På’go • Island-wide Village Beautification • Pale San Vitores Road Streetlight • Micronesian Conservation Trust Projects (Mayors Council) Renovation • Pa’a Taotao Tano’ • Limited Obligation Hotel Occupancy Tax (HOT) Series 2011A • San Vitores Flooding - Design and • Pacific War Museum Foundation CM, PMO/GEDA • Lodging Management Program • Tourism Education Council • San Vitores Flooding - Phase 2 (GCC) • Traditions Affirming our Seafaring Construction • Maintenance and Repair Public Ancestry (TASA) • Scenic Parks, By-ways, Overlooks Restrooms & Pool Facilities (DPR) • Traditions Affirming our Seafaring and Historic Sites • Mayors Council Operations Islands (TASI) • Skinner Crosswalk • Single Audit Report (DOA) • Ulitao, Inc. • Supplemental Funding for Projects • Street Maintenance and • University of Guam Press under the Hagåtña Master Plan Beautification (Mayors Council)

53 FINANCIAL STATEMENTS

STATEMENT OF NET POSITION (Fiscal Year Ended September 30, 2018)

ASSETS AND DEFERRED OUTFLOWS OF RESOURCES Current assets: Cash - unrestricted $13,885,027 Cash - restricted 1,535,353 Investments 2,567,898 Accounts receivable - Government of Guam 2,039,601 Accounts receivable - others 522,161 Prepaid expenses 18,725 ______

Total current assets $20,568,765 ______

Security deposit 133,230 Capital assets: Nondepreciable capital assets 5,992,415 Depreciable capital assets, net of accumulated depreciation 486,112 Total assets $27,180,522 ______

Deferred outflow of resources: Deferred outflow from OPEB 620,916 Deferred outflow from pension 642,778 ______

Total deferred outflows of resources 1,263,694

Total $28,444,216 ______

LIABILITIES, DEFERRED INFLOWS OF RESOURCES AND NET POSITION Current liabilities: Accounts payable 3,572,849 Accrued annual leave 154,718 Unearned income 44,300 ______

Total current liabilities $3,771,867 ______

OPEB liability 5,672,967 Net pension liability 4,553,021 Accrued sick leave 34,016 ______

Total liabilities $14,031,871 ______

Deferred inflows of resources: Deferred inflows from OPEB 486,129 Deferred inflows from pension 239,149 ______

Total deferred outflows of resources 725,278

Commitments and contingencies

Net position: Net investment in capital assets 6,478,527 Unrestricted 2,292,927 Restricted - expendable 4,915,613 ______

Total net position $13,687,067 ______

Total $28,444,216 ______

54 STATEMENT OF REVENUE, EXPENSES AND CHANGES IN NET POSITION (Fiscal Year Ended September 30, 2018)

REVENUES: In-kind contributions from members and others $1,253,600 Consumption tax refund 715,657 Other income 266,541 Memberships 36,420 ______

Total operating revenues ______$2,272,218 EXPENSES: Professional services 16,821,872 Personnel 2,429,695 Promotional in-kind contributions 1,253,600 Travel 844,689 Advertising 320,320 Rent/lease 203,981 Utilities 202,360 Material and supplies 169,439 Equipment 141,218 Printing 101,514 Depreciation 83,333 Consumption Tax 61,119 Grants 51,250 Repairs and maintenance 45,630 Miscellaneous 2,993,309 ______

Total operating expenses ______$25,723,329

Operating revenues net of operating expenses (23,451,111)

Nonoperating revenues (expenses): Grants-in-aid from Government of Guam: Operations 26,203,484 Pass through 790,000 Pass through appropriations (790,000) Federal revenues 0 Interest income 48,426 Other nonoperating expense (1,051,253) ______

Total nonoperating revenues (expenses), net ______$25,200,657

Change in net position 1,749,546

Net position at beginning of year 11,937,521 ______

Net position at end of year ______$13,687,067

55 membership directory

Anthology Research (Qmark) A Bonnie Lee Alig, Research Director B Email: [email protected] ABC Stores Guam, Inc. Phone: (671) 649-7629 Bambino Corporation Aaron Gandaoli, District Manager - Retail Operations Ayumi Tomida, Owner Email: [email protected] Aqua Academy Email: [email protected] Phone: (671) 646-1871 Hiroyuki Oka, President Phone: (671) 646-1121 Email: [email protected] Access Transport Phone: (671) 649-5551 Barefoot Guam, Inc. Vicente C. Borja, Owner Saeko Tokito, President Email: [email protected] Aqua Mind Guam Corporation Email: [email protected] Phone: (671) 685-6970 Kinya Otani, General Manager Phone: (671) 687-6197 Email: [email protected] Ada's Trust & Investment, Inc. Phone: (671) 646-3666 Bayview Hotel and Oceanview Sonny P. Ada, President Juno Eun Email: [email protected] Archway, Inc. Email: [email protected] Phone: (671) 472-9830 Mika Cauldwell, Vice President Phone: (671) 646-2300 Email: [email protected] Advance Management, Inc. Phone: (671) 647-5683 Beachin' Shrimp Monty McDowell, CEO/Principal Broker Jennifer McFerran, Marketing Manager Email: [email protected] Arluis Wedding Guam Corp. Email: [email protected] Phone: (671) 649-6488 Daisuki Tsuchiya Phone: (671) 646-8100 Email: [email protected] Adventure River Cruise Phone: (671) 647-1215 Benn Guam Tour Bradley D. Kloppenburg, I Wei (Jake) Chen, Controller VP/Director of Bus Operations ASC Trust, LLC. Email: [email protected] Email: [email protected] David John, President Phone: (671) 688-3068 Phone: (671) 646-1941 Email: [email protected] Phone: (671) 477-2724 Big Cruises Air Busan Tae Oh, Director of Sales & Marketing Taeyang Kim, Station Manager Asia Pacific Financial Management Group Email: [email protected] Email: [email protected] Melinda Sulit, VP of Finance and Operations Phone: (671) 646-6800 Phone: (671) 685-7705 Email: [email protected] Phone: (671) 472-6400 Birkenstock AM Insurance Akio Watanabe, President Annmarie T. Muna, President Atlantis Guam, Inc. Email: [email protected] Phone: (671) 477-2650 Hideharu Baba, President Phone: (671) 646-2077 Email: [email protected] Email: [email protected] Phone: (671) 477-4166 Birkenstock Ambros Inc. JD Paul S.N. Shimizu, General Manager Australian Pink Diamond Jewelers Inc. Email: [email protected] Email: [email protected] Joyce Santos, President Phone: (671) 646-2077 Phone: (671) 477-1826 Email: [email protected] Phone: (671) 633-4327 Bon Voyage Shoppers American Chocolate Factory Shu Ching Huang, President Michelle Pablo, Sales Manager Avis Rent A Car Email: [email protected] Email: [email protected] Kathy M. Segal, General Manager Phone: (671) 646-5388 Phone: (671) 649-6689 Email: [email protected] Phone: (671) 646-1801 Boutiki by Bon Voyage Amorient Engineering Shu Ching Huang, President John Robertson, President Axe Murderer Tours Guam Email: [email protected] Email: [email protected] Megan Scheibe, Owner Phone: (671) 646-5388 Phone: (671) 472-3301 Email: [email protected] Phone: (671) 654-2933 BT International, LLC. Thomas Tajalle, CEO Email: [email protected]

56 Budget Car Rental Dusit Thani Guam Resort GNC Guam Simon Ocoda, Director of Operations and Sales Marissa Borja, Marketing Communications & Jenny Yang, Managing Director Email: [email protected] Public Relations Manager Email: [email protected] Phone: (671) 647-1446 Email: [email protected] Phone: (671) 642-1688 Phone: (671) 648-8000 Go Dive Guam C Dusit Thani Guam Resort Go Nakane, Owner Steven Blanco, Digital Marketing Manager Email: [email protected] California Pizza Kitchen Email: [email protected] Phone: (671) 689-8248 Jennifer McFerran, Marketing Manager (671) 648-8000 Email: [email protected] Goji Corporation Phone: (671) 646-8100 Yasuko Goji, Owner E-F Email: [email protected] Calypso Group Phone: (671) 929-5173 Reden Terbio, Managing Partner Emerald Marketing Corp Email: [email protected] Chin Chai Tai, Vice President Grand Plaza Hotel Phone: (671) 989-2015 Email: [email protected] Annabelle Santos, Director of Operations Phone: (671) 482-1688 Email: [email protected] Chanel Guam, Inc. Phone: (671) 647-0630 Patricia Duenas, General Manager English Club Email: [email protected] Ayako Maria Noma, Director Graphic Center Phone: (671) 638-0500 Email: [email protected] Jessie Rosario, VP of Sales and Marketing Phone: (671) 646-1835 Email: [email protected] Churrasco Brazilian BBQ & Salad Bar Phone: (671) 472-3072 Kenneth Clark, Restaurant Manager Fiesta Resort Guam Email: [email protected] Jeffrey W. Schweizer, General Manager Guam ACES Inc. (Guam Athletes, Communities, Phone: (671) 649-2727 Email: [email protected] Educators, Students Inc.) Phone: (671) 646-5880 Bernabe Lirag, Chairman Cinnabon Email: [email protected] Robert Williams, Owner Fiesta Resort Guam Phone: (671) 689-9411 Email: [email protected] Lisa Diaz, Food & Beverage Manager Phone: (671) 488-0700 Email: [email protected] Guam Bikini Island Club Com Phone: (671) 646-5880 Richard Bae, President City Hill Company (Guam) LTD. Email: [email protected] Blessy Olandez, Marketing Manager First Hawaiian Bank Phone: (671) 828-8889 Email: [email protected] Lou Sanchez, Sales Manager Phone: (671) 646-7803 Email: [email protected] Guam Boonie Stompers, Inc. Phone: (671) 475-7809 Roger Edson, Treasurer Coco Palm Garden Beach Email: [email protected] Urunao Beach Resort First Hawaiian Bank Phone: (671) 787-4238 Hideharu Baba, President Parm Sachdej, Vice President & Manager Email: [email protected] Email: [email protected] Guam Broadcast Services, Inc. Phone: (671) 477-4166 Phone: (671) 475-7809 Yasunori Kawauchi, President Email: [email protected] Code 1 Law Enforcement Store Fish Eye Marine Park Phone: (671) 648-0614 Diana Calma, Owner Akihiro Tani, General Manager Email: [email protected] Email: [email protected] Guam Guam Style Phone: (671) 649-0021 Phone: (671) 475-7777 Mike Soderguist, Manager Email: [email protected] Copy Express Flower House Aya Phone: (671) 858-1238 Cecille Fulinara, General Manager Toyohito Yoneyama, President Email: [email protected] Email: [email protected] Guam Hana Tour Phone: (671) 649-2679 Phone: (671) 649-1187 Insoo Park, Director Email: [email protected] Core BBQ Frontier Tours Phone: (671) 647-4272 Hitomi Sako, Owner Mitsuhiro Abe, Owner/President Email: [email protected] Email: [email protected] Guam Holiday Tours Phone: (671) 898-1335 Phone: (671) 482-5360 Jenny Pau, General Manager Email: [email protected] Country Club of the Pacific Froots Phone: (671) 969-0800 Jake Leon Guerrero, Operations Manager Paula Cruz, Store Owner Email: [email protected] Email: [email protected] Guam Hotel & Restaurant Association Phone: (671) 685-3168 Phone: (671) 477-1194/5 Mary P. Rhodes, President Email: [email protected] Cunliffe & Cook Phone: (671) 649-1447 F. Randall Cunliffe, President G Email: [email protected] Guam Jet Ski Phone: (671) 472-1824 G4S Secure Solutions Saori Kudeken, President Vincent Walker, Country Managing Director Email: [email protected] Email: [email protected] Phone: (671) 788-6676 D Phone: (671) 646-2307 Guam Metro Networks, LLC Deloitte & Touche Gaboo - Miki Taxi Service Kevin H. Yamazaki, General Manager Takahito Kobayashi, Manager-Japanese Services Arnell Malybangu Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 483-1042 Phone: (671) 646-3884 Phone: (671) 987-1417 Guam Music Inc. Delta Tire & Lube Galaide Group LLC Thomas Tajalle, VP of Operations Deepak Dewan, President Monica Guzman, CEO Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-1117 Phone: (671) 646-2797 Phone: (671) 646-3448 Guam Ocean Park, Co. DFS Guam LP Gap Tetsushi Wada, Vice President Joann Camacho, Business Development Manager Rhyan Antonio, Operation Manager Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 969-2211 Phone: (671) 647-3873 Phone: (671) 646-4508/10 Guam Plaza Resort & Spa DFS Saipan Garden Villa Hotel Sudipta Basu, General Manager Estrallita Ada, HR Manager Kiyoshi Kawano, General Manager Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-7803 Phone: (670) 234-6615 Phone: (671) 647-0850 Guam Premier Outlets Discover Guam Glimpses of Guam Monte Mesa, General Manager Marte Hara Parr, Owner Sharlene Marchesseault, Director of Agency Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 647-5138 Phone: (671) 649-8687 Phone: (671) 649-0883 Guam Reef Hotel Dollar Rent-A-Car Globe Yasuhiro Kotera, General Manager Masanori Kanasugi, President/General Manager Tae Oh, Director of Sales & Marketing Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-6881 Phone: (671) 646-7000 Phone: (671) 646-8000

57 Guam Sanko Transportation Inc. Hertz International Licensee Takemitsu Noguchi, President/General Manager Michael W. Perrin, General Manager I [email protected] Email: [email protected] Phone: (671) 646-1548 Phone: (671) 646-5875 IHS Corporation Hong Soon Im, President Guam Seawalker Tours Hilton Grand Vacations (HGV) [email protected] Nichol Cruz, Accounting & Admin Manager Yukiko Takaishi, Guam HGV Marketing Manager Phone: (671) 646-2444 Email: [email protected] Email: [email protected] Phone: (671) 477-3830/31 Phone: (671) 648-7100 Iruka Watching Adventure Bradley D. Kloppenburg, Guam Shinbun, Inc. Hilton Guam Resort & Spa VP/Director of Bus Operations Atsumasa Hanasaka, General Manager Makoto Yasuhara, General Manager Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-1941 Phone: (671) 646-8712 Phone: (671) 646-1835 Ishii Brewing Company Guam Symphony Society Holiday Resort & Spa Guam Toshiyuki Ishii, President John Robertson, President Kiyoshi Kawano, General Manager Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 747-0868 Phone: (671) 477-1959 Phone: (671) 647-7272 Island Club Tour Guam Travelers' Clinic Holiday Tours Micronesia (Guam), Inc. Tony Liu, General Manager Tatsuo Takano, Managing Partner Satoru Murata, President Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-0197 Phone: (671) 727-8251 Phone: (671) 649-6850 Island Journey Guam Corporation Guam Trekking Tour Horizon Properties, Inc. Kimiko Obayashi, Tour Guide Chris Choi Maria Miller, President Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 777-3927 Phone: (671) 929-9981 Phone: (671) 646-7616 Island Wines & Spirits Guam Troika Tours Hotel Nikko Guam John T. Calvo, President Ekaterina A. Sablan, President Hiroki Sugie, General Manager Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 635-5891 Phone: (671) 637-2195 Phone: (671) 649-8815 Islander Rent-A-Car Guam Tropical Dive Station Hotel Santa Fe Guam Maria Cristina Walker, Admin. Officer Wayne Diffee, General Manager Bart Jackson, President Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-0388 Phone: (671) 648-4840 Phone: (671) 647-8855 Guam TV Productions, Inc. Hyatt Regency Guam J Shoji Ogawa, President Sophia Chu, General Manager Email: [email protected] Email: [email protected] J. Flores Inc. Phone: (671) 646-7670 Phone: (671) 647-1234 Judy Flores, Owner Email: [email protected] Guam Visitor's Bible Hyatt Regency Guam Phone: (671) 828-8040 Takahiro Soyama, Webmaster Stella (Sohyun) Bae, Sales Executive Email: [email protected] Email: [email protected] Phone: (671) 487-6873 Phone: (671) 647-1234

GuamJoa Happiness - STM Lee Hun Hui Email: [email protected] Phone: (+82) 010-4027-0777

Gucci Group Guam Inc. Binh Wong, General Manager/Financial Broker Email: [email protected] Phone: (671) 647-8190 H Ha'ane Hikes Ha'ane Isa Keele, Owner Email: [email protected] Phone: (671) 483-5324

Hafaloha Tara Kaae, VP & General Manager Email: [email protected] Phone: (671) 989-3444

Halcyon Marketing Corporation Michael Takano, President Email: [email protected] Phone: (671) 777-7422

Hamamoto Tropical Fruit World Joseph D. Lopez Jr., Managing Director Email: [email protected] Phone: (671) 789-6800

Hard Rock Cafe Guam Adonis B. Flores, Chief Financial Officer Email: [email protected] Phone: (671) 642-4213

Harley-Davidson of Guam Corrine Duenas, Business Manager Email: [email protected] Phone: (671) 472-4003

Harvest Christian Academy John Marshall, International Program Director Email: [email protected] Phone: (671) 488-2757

Hawaii Intercontinental Company (HIC) Diane K. Keller, General Manager Email: [email protected] Phone: (671) 647-7833

58 J. Storm Productions Master Tours Inc. Jeremy Stortro, President K Cheng-Horng (Paul) Yu, General Manager Email: [email protected] [email protected] Phone: (671) 482-1142 Kelly's Tour Phone: (671) 646-4268 Kelly Park, Owner Jamaican Grill Email: [email protected] Mer-es Taxi - Miki Taxi Service Frank Kenney, President Phone: (671) 688-4162 Cesar Mercado, Taxi Base Manager Email: [email protected] Email: [email protected] Phone: (671) 647-1935 Kento's Phone: (671) 686-3270 Shuhei Kuroishi, President Japan Airlines Int'l Co., Ltd. Email: [email protected] Micromed Suppliers Hajime Fujiwara, Administrator (671) 646-3860 Gerald Perez, Vice President Email: [email protected] Email: [email protected] Phone: (671) 642-6421 Kloppenburg Enterprises, Inc. Phone: (671) 488-2526 Bradley D. Kloppenburg, Japan Bus Lines (JBL) VP/Director of Bus Operations Micronesia Assistance, Inc. Shun Matsumoto, Owner/President Email: [email protected] Sumie Kuba, Assistant General Manager Email: [email protected] Phone: (671) 646-1941 Email: [email protected] Phone: (671) 637-0699 Phone: (671) 649-8147 JCB International (Micronesia), Ltd. L Micronesia Mall Hanzo H. Omura, General Manager Phillip M. Schrage, Email: [email protected] Lam Lam Tours & Transportation SVP/Group Operations and Leasing Phone: (671) 646-0993 Jun Hiyoshi, President Email: [email protected] Email: [email protected] Phone: (671) 649-2470 Jeff's Pirates Cove Phone: (671) 646-1028 Jeff Pleadwell, President Micronesian Aviation Systems, Inc. Email: [email protected] Lam Lam Tours & Transportation Minoru Miyaji, President Phone: (671)789-2683 Kiyoko Kamohara, Sales and Reservation Manager Email: [email protected] Email: [email protected] Phone: (671) 473-9595 Jeju Air Lounge Phone: (671) 646-1028 Young Jin Kong, Director Micronesian Divers Association, Inc. Email: [email protected] Lam Lam Tours & Transportation Lee Webber, President Phone: (671) 645-0002 Tadashi Echikawa, President Email: [email protected] Email: [email protected] Phone: (671) 472-6324 Joe's Jet Ski & Marine Sports Phone: (671) 646-1028 Joseph Stadler, President MidPac Distributors Email: [email protected] Landscape Management Systems John T. Calvo, President Phone: (671) 989-8687 Robert "Bob" Salas, Director Email: [email protected] Email: [email protected] Phone: (671) 635-5891 Jojo - Miki Taxi Service Phone: (671) 647-2617 Juligrant Ugaban Miki Advertising Email: [email protected] Law Office of Cynthia V. Ecube Hong Soo Im, President Phone: (671) 888-7053 Cynthia Ecube, President Email: [email protected] Email: [email protected] Phone: (671) 646-2444 JP Superstore Phone: (671) 472-8889 Rosalino Paurillo, JP Logistics/Sales Manager Miki Taxi Service Email: [email protected] Leading Edge Hong Soon Im, President Phone: (671) 646-7803 Gerald S.A. Perez Email: [email protected] Email: [email protected] Phone: (671) 646-2444 Phone: (671) 482-6137 Miyashita and Associates, P.C. Leap Corporation Oscar Miyashita, President Yusuke Imazu, President Email: [email protected] Email: [email protected] Phone: (671) 687-9595 Phone: (671) 646-7485/6 Moda Gino's Lemken Roger Sachdev, Owner Miki Taxi Service Email: [email protected] Lemuel Palacios Phone: (671) 477-8945 Email: [email protected] Phone: (671) 888-7283

LeoPalace Resort Guam N Toshi Doi, CEO/General Manager Nana's Cafe Email: [email protected] Nicol Roberto, Operations/HR Manager Phone: (671) 471-0001 Email: [email protected] Phone: (671) 649-6262 Lotte Duty Free Guam, LLC. Letitia Chee Law-Byerly, Nauru Airlines Marketing/Promotions Specialist Richard Miller, Chief Commercial Officer Email: [email protected] Email: [email protected] Phone: (671) 969-3043 Phone: (617) 3-229-6455

Lux Guam Delta International Tours, Inc. Nauru Airlines Jeffrey Ulatan, President Wendy Bowden, CFO Email: [email protected] Email: [email protected] Phone: (671) 482-3674 Phone: (617) 3-229-6455

Nautech Travel Services M William Nault, President Email: [email protected] Macy's Phone: (671) 687-0246 Ryan F. Torres, Vice President & Store Manager [email protected] Net Tours Net Enterprises INC Phone: (671) 637-9416 John S. Ko, Managing Director Email: [email protected] Marianas Steamship Agencies, Inc. Phone: (671) 632-0583 Richard P. Sablan, Vice President [email protected] Nippon Rent A Car Phone: (671) 472-8584 Hideharu Baba, President Email: [email protected] Marianas Yacht Club Phone: (671) 646-1243 Victor Torres [email protected] Nippon Travel Agency (Mach Tour) Hitoshi Hori, President Market Research & Development, Inc. Email: [email protected] Jay R. Merrill, President Phone: (671) 646-7817 [email protected] Phone: (671) 635-1122 Nissan Rent A Car Mark Anderson, Sales & Marketing Manager Email: [email protected] Phone: (671) 647-7290 59 Paul's Ruder Integrated Marketing Strategies O Pichet Sachdev, Vice President Steve C. Ruder, President Email: [email protected] Email: [email protected] Ohasu Projects LLC Phone: (671) 649-0408 Phone: (671) 635-1126 Maho Quinene, President Email: [email protected] Pika's Café Phone: (671) 687-0274 Pika Fejeran, Owner S Email: [email protected] One Stop Travel, Inc. Phone: (671) 647-7452 S2 Club Guam Norman Chang, Manager Tomomi Kannari, Assistant General Manager Email: [email protected] Pleasure Island Marketing Group Email: [email protected] Phone: (671) 646-7576 Tatsuo Takano, Director Phone: (671) 688-1163 Email: [email protected] Onigiri Seven Phone: (671) 727-8251 Sail's BBQ Hitomi Sako Dennis Salenga, Corporate Executive Chef Email: [email protected] PMT Guam Corporation Email: [email protected] Phone: (671) 649-7775 Tadashi Echikawa, President/General Manager Phone: (671) 649-6264 Email: [email protected] Onward Beach Resort Phone: (671) 647-0768 Sanctuary Incorporated of Guam Yoshiaki Kanemitsu, Assistant General Manager Theresa C. Arriola, Executive Director Email: [email protected] Pretzelmaker Email: [email protected] Phone: (671) 647-7777 Chuck Williams, Owner Phone: (671) 475-7101 Email: [email protected] Outback Steakhouse Phone: (671) 488-0700 SandCastle, Inc. Selena Elicio Tae Oh, Director of Sales & Marketing Email: [email protected] Pretzelmaker Email: [email protected] Phone: (671) 646-1543 Roxanne Williams, Owner Phone: (671) 646-6800 [email protected] Outrigger Guam Resort Phone: (671) 488-0700 Sanford Technology Group LLC Steve Solberg, General Manager Dave N. Sanford, Vice President Email: [email protected] Puntan Dos Amantes Email: [email protected] Phone: (671) 649-9000 Terry Debold, Public Relations & Sales Phone: (671) 472-2896 Email: [email protected] Phone: (671) 647-4100 Sato Motonobu Promotion Service Company P Motonobu Sato, Owner Email: [email protected] P.H.R. Club Phone: (671) 688-4408 Shigenori Miyoshi, Senior Manager Q-R Email: [email protected] Qwest Pack Sea Grill Phone: (671) 647-2582 Rasmeet Sachdej, President Josh Suka, Restaurant Manager Email: [email protected] Email: [email protected] P.H.R. Ken Micronesia Inc. Phone: (671) 687-4717 Phone: (671) 649-6637 Mitsuo Sato, President Email: [email protected] Rainbow Dolphin & Diving Security Title Inc. Phone: (671) 646-3860 Brian McDermott, President Kim Anderson-Young, President Email: [email protected] Email: [email protected] P.H.R. Korea Busan Office Phone: (671) 646-6743 Phone: (671) 647-8000 Seong-uk Jo, Senior Manager Email: [email protected] Rakuten Travel Guam, Inc. Sejong Korean Restaurant Phone: (+82) 51-442-614 Tomohiro Shimono, General Manager Alex Baik, Vice President Email: [email protected] Email: [email protected] P.H.R. Technical Services Phone: (671) 647-1118 Phone: (671) 649-5556 Tomoyuki Haneda, President Email: [email protected] Rakuten Travel Guam, Inc. Sheraton Laguna Guam Resort Phone: (671) 646-3860 William D. Nault, Director/General Manager Nobuyuki "Kevin" Tsurui, General Manager Email: [email protected] Email: [email protected] Pacific Charlie Company Phone: (671) 647-1118 Phone: (671) 646-2222 Chuck Sukola, GM/President Email: [email protected] RAL Travel Inc. Shortys Swimwear Phone: (671) 646-5337 Tatsuyuki Ubunai, President Kai Murrell, Founder Email: [email protected] Email: [email protected] Pacific Historic Parks Phone: (671) 488-2107 Phone: (671) 688-5704 Cindy Rapadas, Regional Manager Email: [email protected] Red Door Productions Shut Up & Fish Guam Phone: (671) 477-7278 Elaine Zabala, Managing Partner Joaquin Cruz, Captain Email: [email protected] Email: [email protected] Pacific Island Holidays, LLC Phone: (671) 647-7227 Phone: (671) 777-2459 Yasuhide Torigoe, President/COO Email: [email protected] Ride the Ducks Singh's Cafe Phone: (671) 648-7441/2 Tae Oh, Director of Sales & Marketing Kotwal Singh, Chef/Owner Email: [email protected] Email: [email protected] Pacific Islands Club Phone: (671) 788-4729 Phone: (671) 488-2432 Ben Ferguson, General Manager Email: [email protected] RIM Architects (Guam), LLC Sky Guam Aviation Phone: (671) 646-9171 Christine L. Wolke, Principal Takeshi Haseyama, President Email: [email protected] Email: [email protected] Pacific Place Phone: (671) 477-2111 Phone: (671) 477-0737 Gregory Hartkopf, General Manager Email: [email protected] Rita Tour Sky Zone Indoor Trampoline Park Phone: (671) 969-3500 Lin Yan, Operation Manager Jane Quidachay, President Email: [email protected] Email: [email protected] Pacific Star Resort & Spa Phone: (671) 647-8786 Phone: (671) 969-9663 Ajay Pothen Email: [email protected] Roberto Fracassini Productions Spear Culture Phone: (671) 649-7827 Roberto Fracassini, Executive Director Dawn Blas , Director of Corp Email: [email protected] Email: [email protected] PacRim Marketing Group, Inc. Phone: (671) 632-9037 Phone: (671) 688-7151 Dave Erdman, President & CEO Email: [email protected] Romantic Guam Corporation Speed Travel Way Phone: (808) 949-4592 Jing Li, Manager Choi Dongsin, President Email: [email protected] Email: [email protected] Pactours, LLC. Phone: (671) 788-9849 Phone: (671) 649-7977 Ana Marie M. Franquez, Manager Email: [email protected] Rootz Hill’s Grill House Starts Guam Golf Resort Inc. Phone: (671) 649-3221 Blessy Olandez, Marketing Manager Noboru Izumi, General Manager Email: [email protected] Email: [email protected] Paradise Weddings Guam Phone: (671) 646-7803 Phone: (671) 632-1111 Paula Schmidt, Owner Email: [email protected] Royal Orchid Guam Hotel Stroll Guam Phone: (671) 477-2030 Keiko Hirao, Japan Sales Director Amitpal Sachdev, CEO/Founder Email: [email protected] Email: [email protected] Phone: (671) 649-2000 Phone: (671) 647-8765

60 Summer Dream Information Tove's Flower Shop John Ko, Managing Director Tove Estabrook, Owner U-Z Email: [email protected] Email: [email protected] Phone: (671) 632-0583 Phone: (671) 646-4134 UnderWater World Jeff Schindler, General Manager Summer Dream Magazine Trans World Radio Pacific (TWR) Email: [email protected] Yoon Kwak, Managing Director Grant Hodgins, Station Manager Phone: (671) 649-9191 Email: [email protected] Email: [email protected] Phone: (671) 632-0583 Phone: (671) 828-8637 United Airlines Samuel Shinohara, Managing Director Summer Dream Rental Travel Bag, Inc. Email: [email protected] John Ko, Managing Director Jocelyn Perez, Operations Manager Phone: (671) 645-8595 Email: [email protected] Email: [email protected] Phone: (671) 632-0583 Phone: (671) 472-2653 University of Guam Dr. Anita Borja Enriquez, Senior Vice President Summer Dream Travel Service Trend Vector Aviation International Email: [email protected] Kang Don Lee, Optional Tour Sales Manager Toshihiro Shima, President Phone: (671) 735-2994 Email: [email protected] Email: [email protected] Phone: (671) 632-0583 Phone: (671) 473-4100 Valley of the Latte LLC David B. Tydingco, Managing Director Sundays Triple J Five Star Wholesale Foods Email: [email protected] Mariah Borja, General Manager Jim Herbert, General Manager Phone: (671) 789-3342 Email: [email protected] Email: [email protected] Phone: (671) 486-0894 Phone: (671) 637-7576 Vince Jewelers Yuriko S. Lin, Vice President Tropical Beach House Guam Email: [email protected] T Satoru Wada, Owner Phone: (671) 646-1688 Email: [email protected] Tabaquera Gifts LLC Phone: (671) 647-0956 Watabe Wedding Benjamin Salazar, Operations Ayumi Hiramine, Email: [email protected] Tropical Productions Inc. Finance & Administration Dept Manager Phone: (671) 488-7069 John T. Calvo, President Email: [email protected] Email: [email protected] Phone: (671) 647-0275 Talofofo Falls Resort Park Phone: (671) 635-5891 Jin Ok Kim, General Manager Watabe Wedding Email: [email protected] Tumon Bay Lobster & Grill Daisuke Sato, Phone: (671) 828-1150 Jae Yu, General Manager Planning & Promotion Dept Assistant Manager Email: [email protected] Email: [email protected] Tamuning Plaza Hotel Phone: (671) 646-9898 Phone: (671) 647-0275 Young Han, Manager Email: [email protected] Tumon Sands Plaza WDI International Inc. Phone: (671) 649-8646-50 Mai Perez Suguru Ishiguro, VP of Operations Hawaii/Guam Email: [email protected] Email: [email protected] Taniguchi Ruth Makio Architects Phone: (671) 646-6803/4 Phone: (671) 646-7531 Micheal Makio, President Email: [email protected] Tumon Sands Plaza Wyndham Garden Guam Phone: (671) 475-8772 Suzanne Fryer Sunardi Li, General Manager Email: [email protected] Email: [email protected] TaoTao Tasi - the Beach BBQ Buffet Dinner Phone: (671) 646-6803/4 Phone: (671) 646-3060 Show Tae Oh, Director of Sales & Marketing TuRe Cafe Yellowplane Email: [email protected] Mark Mendiola, Operations Manager Joy Santos, Sales Supervisor Phone: (671) 649-7263 Email: [email protected] Email: [email protected] Phone: (671) 479-8873 Phone: (671) 777-5697 Tarza Water Park Rey Ibanez, Sales & Marketing Manager Turtle Tours Zeus Tours Email: [email protected] Brad D. Kloppenburg , Do Hyung "Nicky" Kim, Director Phone: (671) 646-7803 VP/Director of Bus Operations Email: [email protected] Email: [email protected] Phone: (671) 645-9387 Ten Boat Charter Phone: (671) 649-1941 Masao Tembata, President Zi You Ren Car Rental Email: [email protected] Turtle Tours Luis Liu, Contract Person Phone: (671) 687-2338 Tatsuo "Tak" Takano, VP Travel Industry Marketing Email: [email protected] Email: [email protected] Phone: (671) 682-5678 Thai Airways Phone: (671) 649-1941 Aurellia David Zi You Ren Travel Agency Email: [email protected] Twinkles Luis Liu, Duty General Manager Phone: (671) 969-8424 Su Mun Email: [email protected] Email: [email protected] Phone: (671) 682-5678 The Beach Bar & BBQ Tae Oh, Director of Sales & Marketing Email: [email protected] Phone: (671) 649-7263

The Capitol Kitchen Casey Castro Email: [email protected]

The Coconut Tree Company Gary Tanaka, Partner Email: [email protected] Phone: (671) 788-0853

The Houamla Collection of African Arts Dr. Diambra Odi, Owner Email: [email protected] Phone: (671) 486-5613

The Kracked Egg Lory Tydingco, President Email: [email protected] Phone: (671) 648-0881

The Westin Resort Guam Harrison Cho, General Manager Email: [email protected] Phone: (671) 647-1020

Top End Pest Control Guam LLC Karen Williams, Director Email: [email protected] Phone: (671) 487-5657

61 Gayle Castro Ben Ferguson INDIVIDUAL LISTINGS Email: [email protected] Email: [email protected] Phone: (671) 646-9171 Esther Ada Renee Chisolm Email: [email protected] Email: [email protected] Manny Gabriel Phone: (670) 234-6615 Email: [email protected] Hang Suh Choi Patty Ada Email: [email protected] Elle Guerrero Email: [email protected] Phone: (671) 888-7015 Email: [email protected] Phone: (671) 472-9830 Sung Hoong (Terry) Chung Guinifi Productions Loriegene Aflague Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 777-2795 Phone: (671) 689-3998 Phone: (671) 645-8115 Miyoko Coates Jimmy Gwak Alexis Aguilo Email: [email protected] [email protected] Email: [email protected] Phone: (671) 647-1118 Tomoyuki Haneda Francis Aguon Madelaine Cosico Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-3860 Phone: (671) 647-1234 Marian Aldan-Pierce Mack Harashima Email: [email protected] Bertha Couzijn Email: [email protected] Email: [email protected] Phone: (671) 647-1118 Grace Anderson Phone: (671) 647-2582 Email: [email protected] Jung Hee Maria Ana Crame Email: [email protected] Del Andres Email: [email protected] Phone: (671) 646-3860 Email: [email protected] Phone: (671) 647-3983 Cindy Cruz Momoko Hill Email: [email protected] Email: [email protected] Regina Andres-Iyachad Phone: (671) 647-3808 Phone: (671) 647-1118 Email: [email protected] Phone: (671) 647-2582 Rose Cruz Eloisa Hudson Email: [email protected] Email: [email protected] Antonette Arceo Phone: (671) 647-3940 Email: [email protected] Monica Inciong (671) 647-3920 Steven Cruz Email: [email protected] Email: [email protected] Phone: (671) 647-3834 Gina B. Artero Phone: (671) 647-3880 Email: [email protected] Shinji Ishibashi Phone: (671) 647-3887 Gerard Damian Email: [email protected] Email: [email protected] Phone: (671) 727-7173 Kazunori Atsuta Phone: (671) 647-3893 Email: [email protected] Sayumi Ishioka Phone: (671) 642-8026 Floralyn David Email: [email protected] Email: [email protected] Phone: (671) 635-1108 Vicente Babauta Phone: (671) 647-2582 Email: [email protected] Yukari Kayama Joel Davis Email: [email protected] Eriko Balbin Email: [email protected] Phone: (671) 647-1118 Email: [email protected] Phone: (671) 646-9171 William Kim Gary Basbas Art Day Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-3860 Phone: (671) 647-3955 Phone: (671) 645-8591 John S. Ko Mari Bejerana Jocelyn De Jesus Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 632-0583 Phone: (671) 646-2222 Joe Blas Ilmo Kwon Email: [email protected] Peter De Padua Email: [email protected] Phone: (671) 649-8815 Email: [email protected] Phone: (671) 647-1234 Phone: (671) 647-3882 Reggie Bocatija Lisa Lamorena Email: [email protected] Terry Debold Email: [email protected] Phone: (671) 689-7344 Email: [email protected] Phone: (671) 647-3803 Phone: (671) 647-4100 Mellanie Borcione Kathy Lee Email: [email protected] Cheryl Domingo Email: [email protected] Email: [email protected] Phone: (671) 646-3860 Jessie Camacho Phone: (671) 647-3801 Email: [email protected] Jacob Leon Guerrero Gina Duenas Email: [email protected] Joann G. Camacho Email: [email protected] Phone: (671) 789-1361 Email: [email protected] Phone: (671) 647-3825 Phone: (671) 647-3873 Jewel Leon Guerrero Janelle Duenas Email: [email protected] Carlo Carino Email: [email protected] Phone: (671) 647-3976 Email: [email protected] Phone: (671) 647-3822 Kyle Duenas Geraldin Leonen Email: [email protected] Email: [email protected] Jinky Carlos Phone: (671) 647-3817 Email: [email protected] Angela Eustaquio Phone: (671) 647-3945 Email: [email protected] Alex Lim Phone: (671) 647-3936 Email: [email protected] Linh Carlson Phone: (671) 649-2470 Email: [email protected] Peter Fabia Phone: (671) 646-1835 Email: [email protected] Nia Deen Lim Email: [email protected] Phone: (671) 647-3895 62 Jerry Loftis Caroline B. Quinata Tak Takano Email: [email protected] [email protected] Email: [email protected] Phone: (671) 647-3810 Phone: (671) 647-3997 Phone: (671) 647-3846

Justin Marion Milan Rabold Jun Wei Tan Email: [email protected] [email protected] Email: [email protected] Phone: (671) 645-8838 Phone: (671) 688-0857 Rochelle Rasco Matthew Taxi [email protected] Yumiko Thomas Email: [email protected] Email: [email protected] Phone: (671) 487-0218 David Reyes Phone: (671) 647-1118 [email protected] Martin Matthews Marissa Tinsay Email: [email protected] Bryan Ricobar Email: [email protected] Email: [email protected] Phone: (671) 645-8775 Lyndsay McShane Phone: (671) 647-3987 Email: [email protected] Amy Tiong Phone: (671) 647-3845 Julia Alicia Roberto Email: [email protected] Email: [email protected] Paula Monk Twin Palms BNB Email: [email protected] Antoinette Rosario Email: [email protected] Phone: (671) 645-8772 Email: [email protected] Phone: (671) 688-4372 Phone: (671) 649-8815 Connie Moral-Mayers Eddie Valeroso Email: [email protected] Dioni R. Rosario Email: [email protected] Phone: (671) 488-6660 Email: [email protected] Kaycelyn Villavicencio Milton Morinaga Roni Danielle Rosario Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 647-2582 Phone: (671) 646-3860 Phone: (671) 489-0573 Donna Williams Charlene Muna Dennis Sakamoto Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 647-3816 Phone: (671) 647-3839 Cristina Sala Roberta Yamamoto Satoru Murata Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 649-6850 James Santos Godofredo Yamon Email: [email protected] Email: [email protected] Natarajan Nagarajan Phone: (671) 647-3855 Phone: (671) 635-1107 Email: [email protected] Phone: (671) 646-3860 Kay Shaw Ken Yanagisawa Email: [email protected] Email: [email protected] Keiko Nakayama Phone: (671) 647-3853 Phone: (671) 646-3860 Email: [email protected] Phone: (671) 488-5355 Yoshihito Shibahata Makoto Yasuhara Email: [email protected] Email: [email protected] Emma Patawaran Phone: (671) 646-2222 Phone: (671) 646-1835 Email: [email protected] Steven J. Streib Garry Yeoh Tony Paurillo Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 647-4032 Phone: (671) 647-2582

IB Quichocho Email: [email protected] Phone: (671) 689-2210

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401 Pale San Vitores Rd. Tumon, Guam 96913 guamvisitorsbureau.com