Narratives of Undergraduate Men About Masculinity and Men's

Total Page:16

File Type:pdf, Size:1020Kb

Narratives of Undergraduate Men About Masculinity and Men's NARRATIVES OF UNDERGRADUATE MEN ABOUT MASCULINITY AND MEN’S VIOLENCE Keenan Yul Colquitt, Jr. A Dissertation Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY May 2020 Committee: Kenneth Borland, Committe Chair D-L Stewart, Committee Co-Chair Jeanne Novak Graduate Faculty Representative Ellen Broido © 2020 Keenan Yul Colquitt, Jr. All Rights Reserved ABSTRACT Kenneth Borland, Advisor College, specifically undergraduate, men are often described as “drunken, promiscuous… lovers of pornography, sports, and video games who rape women, physically assault each other, [and] vandalize buildings on campus” (Harris & Harper, 2014, p. 10). These behaviors are perceived to be common, even normal, for undergraduate men. The behavior is observable on today’s college campuses and was commonplace at the conception of post secondary institutions in the United States. The research on college men and masculinity primarily focuses on toxic behavior. These studies perpetuate the belief that most college men behave this way, amplify participation in toxic behavior, and undermine most men that do not. I focused on college men who worked to disrupt toxic gender norms that perpetuate men’s violence. I sought to understand how college men defined masculinity by listening to the stories they told of how they learned to define masculinity as children, as adolescents, and as college men involved in anti-violence initiatives. The study also attempted to understand how their definitions of masculinity were shaped and informed by their involvement in these initiatives. In addition, the study considered why some college men were motivated to disrupt toxic gender norms; why they became and remained involved in anti-violence initiatives. This qualitative study was conducted using narrative inquiry and a constructionist paradigm. Josselson (2011) suggested four processes for narrative data analysis: overall reading, re-reading for narratives, re-reading for patterns, and dialoguing the themes. I utilized these steps for data analysis. iv Participants initially defined their masculinity in concert with traditional masculine norms; ideals they were taught as children. Gender and cultural discourse informed how they defined and performed their masculinities. They also engaged in behavior consistent with dominant gender and social discourse to ascend social hierarchy and gain social status. The participants matured in how they defined their masculine identities and became more inclusive of non-traditional depictions of masculinity in other people. However, they were motivated to be perceived as good men because they believed this would result in social accolades and increased social status. Thus, these men continued to define their masculinity through hegemonic ideologies. v Dedication To my wife, thank you. vi ACKNOWLEDGMENTS To my advisors and my committee, thank you. It has been a long road and I can’t say how much I appreciate your help. To my friends, I appreciate your support. To my fellow scholars, thank you for providing me with guidance. Lastly, to my family … my great-grand parents and grandparents, thank you for inspiring me to achieve this success. To my parents; my mom and dad, thank you for everything you sacrificed so that I could have. To my wife, thank you for sacrificing with me to see this through. I love you all. vii TABLE OF CONTENTS Page CHAPTER I. INTRODUCTION….... ............................................................................... 1 Background of Problem….... .................................................................................. 2 Statement of Problem….... ...................................................................................... 6 Purpose of the Study….... ....................................................................................... 7 Research Questions….... ......................................................................................... 8 Significance of the Study….... ................................................................................ 8 Definition of Terms….... ........................................................................................ 9 Summary and Conclusion….... .............................................................................. 12 CHAPTER II. REVIEW OF LITERATURE ….... ............................................................ 14 Gender and Gender Socialization….... ................................................................... 14 Gender….... ............................................................................................... 15 Masculinity….... .................................................................................................... 17 Sex Categorization….... ............................................................................. 18 Gender Roles….... ...................................................................................... 20 Gender Role Conflict….... .......................................................................... 21 Gender Role Socialization….... .................................................................. 21 Hegemonic Masculinity….... ...................................................................... 25 Gender Regimes….... ..................................................................... 26 Power…...................... .................................................................... 26 Domination…………………………………….…………………. .. 27 Society’s Permissiveness…………………………………………... 28 viii Privilege….............................................................................. 28 Emphasized Femininity..…………………………………… 29 Hegemony... ……………………………….………………… 30 Masculinity as Behavior …………………………… 32 Masculinity as Identity……………………………... 33 Hegemonic Masculinity Reconsidered….... ……………………………………….. 35 Challenging Hegemonic Masculinity………………………………………. 35 Other Forms of Masculinity……………………………………………..… 39 Heteromasculinty or Heterosexual Masculinity …………………… 40 Toxic Masculinity ……………………………………………… … 44 Productive Masculinity ………………………………………… … 47 Challenging and Redefining Patriarchal Norms …………… 48 Masculine Capital … . ……………………………… 49 Environmental Ethos … ………………………….... 49 Re-thinking Productive Masculinity … . …………………………… 50 Patriarchal Power ………………………………………… 52 Hegemony ………………………………………………… 54 The Social Norms Approach ……………………………………………………… 56 Discourse ………………………………………………………………………….. 58 Social Discourse …………………………………………………………… 59 Cultural Discourse ……………………………………………… ............... 59 Gender Discourse ………………………………………………................. 59 Weaknesses in Current Literature ……………………………………………… .... 60 ix Conclusion ……………………………………………… ...................................... 61 Gender ……………………………………………… ................................. 61 Masculinity ……………………………………………… .......................... 63 Discourse ……………………………………………… ............................. 64 CHAPTER III. METHODOLOGY………………………. ................................................ 67 Research Questions………………………………………………………………… 67 Researcher’s Values and Assumptions…………………………………………… . 67 Personal Interest…………………………………………… ....................... 67 Educational Background…………………………………………………… 69 Professional Experiences…………………………………………………… 71 Paradigmatic Framework…………………………………………………………… 72 Ontology ……………………………………………… ......................................... 73 Epistemology ……………………………………………… .................................. 73 Methodology ………………………………………………............................................... 74 Setting and Context………………………………………………………………… 75 Participant Selection……………………………………………………………… .. 76 Recruitment……………………………………………………………… ............... 79 Data Collection…………………………………………………………………… .. 80 Verification of Data……………………………………………………… ... 82 Ethical Considerations……………………………………………………… 82 Data Analysis ……………………………………………… .................................. 83 Trustworthiness ……………………………………………… ............................... 84 Credibility ………………………………………………............................ 85 x Transferability ……………………………………………… ..................... 86 Dependability……………………………………………… ....................... 87 Confirmability ……………………………………………… ..................... 87 Harm ……………………………………………… ................................... 87 Deception ……………………………………………… ............................ 88 Privacy and Confidentiality ……………………………………………… .. 88 Limitations ……………………………………………… .......................... 88 CHAPTER IV. FINDINGS……………………………. .................................................... 90 Beginning in the Midst at Snowy State…………………………………………….. 91 Profile: Bruce……………………………………………………………….. .......... 94 Childhood……………………………………………………………….. .... 95 Adolescence………………………………………………………………... 97 College……………………………………………………………….. ........ 104 Mensgroup……………………………………………………….. ... 109 Role of Discourse………………………………………………………….. 112 Profile: Gregory……………………………………………………………….. ...... 116 Childhood……………………………………………………………….. .... 116 Gregory’s Mother………………………………………………… .. 119 Gregory’s Anger……………………………………………………. 119 Adolescence………………………………………………………………... 121 College……………………………………………………………….. ........ 124 Mensgroup……………………………………………………….. ... 127 Role of Discourse………………………………………………………….. 128 xi Profile: Indy……………………………………………………………….. ............ 130 Childhood……………………………………………………………….. .... 130 Adolescence………………………………………………………………... 135 College……………………………………………………………….. ........ 138 Mensgroup……………………………………………………….. ... 140 Role of Discourse………………………………………………………….
Recommended publications
  • How Toxic Masculinity Creates a Second Inescapable Situation for Inmates
    Public Interest Law Reporter Volume 24 Issue 2 Article 3 2019 The Best We Can Be: How Toxic Masculinity Creates a Second Inescapable Situation for Inmates Mariah Woodson Follow this and additional works at: https://lawecommons.luc.edu/pilr Part of the Civil Rights and Discrimination Commons, Criminal Procedure Commons, Environmental Law Commons, and the Human Rights Law Commons Recommended Citation Mariah Woodson, The Best We Can Be: How Toxic Masculinity Creates a Second Inescapable Situation for Inmates, 24 Pub. Interest L. Rptr. 124 (2019). Available at: https://lawecommons.luc.edu/pilr/vol24/iss2/3 This Article is brought to you for free and open access by LAW eCommons. It has been accepted for inclusion in Public Interest Law Reporter by an authorized editor of LAW eCommons. For more information, please contact law- [email protected]. Woodson: The Best We Can Be: How Toxic Masculinity Creates a Second Inesca Loyola Public Interest Law Reporter The Best We Can Be: How Toxic Masculinity Creates a Second Inescapable Situation for Inmates Mariah Woodson Toxic masculinity is a concept that has been in modern society for some time now.' However, the recent release of the controversial Gillette razor com- mercial has sparked an uptick in discussions, from those who lauded the com- pany for addressing the negative traits often associated with traditional masculinity to those who felt as though the company was unfairly targeting masculinity altogether.2 Regardless of where one falls on the debate, there is no denying the need for conversation.'
    [Show full text]
  • This Book Was First Published in 1951 by Little, Brown and Company
    This book was first published in 1951 by Little, Brown and Company. THE CATCHER IN THE RYE By J.D. Salinger © 1951 CHAPTER 1 If you really want to hear about it, the first thing you'll probably want to know is where I was born, an what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don't feel like going into it, if you want to know the truth. In the first place, that stuff bores me, and in the second place, my parents would have about two hemorrhages apiece if I told anything pretty personal about them. They're quite touchy about anything like that, especially my father. They're nice and all--I'm not saying that--but they're also touchy as hell. Besides, I'm not going to tell you my whole goddam autobiography or anything. I'll just tell you about this madman stuff that happened to me around last Christmas just before I got pretty run-down and had to come out here and take it easy. I mean that's all I told D.B. about, and he's my brother and all. He's in Hollywood. That isn't too far from this crumby place, and he comes over and visits me practically every week end. He's going to drive me home when I go home next month maybe. He just got a Jaguar. One of those little English jobs that can do around two hundred miles an hour.
    [Show full text]
  • The Revenge of Jenji Kohan
    ThThe Reveevengnge of Jenjnji KoKohanan Smart. Funny. Obsessive. Subversive. How the creator of the hit TV shows Weeds and Orange Is the New Black smoked the doubters and got the last laugh By Paul Hond enji Kohan ’91CC is a rare bird among With the latest season of Orange in the can, the television showrunners: blue-haired and building is quiet today, and Kohan is relaxed. Her female, a punkish Jewish earth mother with private offi ce exudes warmth and comfort, as does a darkly comic vision so basic to her nature Kohan herself. Her hair is the vivid indigo of blue that the goblin of political correctness velvet. Her cat-eye glasses could have been teleported Jshrinks in her presence. As a writer, she is fearless. from a 1962 mahjong game. Objects on her desk She will go there, and keep going. attest to a fondness for thrift-shop fl otsam and novelty “I fi nd the funny in everything, especially the inap- doodads: two Magic 8 Balls, a Weeds condom, and a propriate,” she says. “Maybe it’s my survival technique.” beanbag emblazoned with an unprintable four-letter Kohan’s company, Tilted Productions, is based in word starting with the letter C. central Los Angeles, in a Spanish Colonial–style build- Life wasn’t always this good. “I spent the fi rst part of ing of pink stucco, arched windows, and iron grillwork. my life very frustrated, feeling patronized, and fi ghting Built in 1926 as the Masque Playhouse, it was later injustice, and it doesn’t work when you’re young,” renamed the Hayworth Theatre (legend has it that Kohan says, seated in an armchair with her feet tucked Rita Hayworth’s father once ran a dance studio there).
    [Show full text]
  • Download Download
    DOI: 10.4119/ijcv-3805 IJCV: Vol. 14(2)/2020 Connecting Structures: Resistance, Heroic Masculinity and Anti-Feminism as Bridging Narratives within Group Radicalization David Meieringi [email protected] Aziz Dzirii [email protected] Naika Foroutani [email protected] i Berlin Institute for Integration and Migration Research (BIM) at the Humboldt University Berlin Vol. 14(2)/2020 The IJCV provides a forum for scientific exchange and public dissemination of up-to-date scien- tific knowledge on conflict and violence. The IJCV is independent, peer reviewed, open access, and included in the Social Sciences Citation Index (SSCI) as well as other rele- vant databases (e.g., SCOPUS, EBSCO, ProQuest, DNB). The topics on which we concentrate—conflict and violence—have always been central to various disciplines. Consequently, the journal encompasses contributions from a wide range of disciplines, including criminology, economics, education, ethnology, his- tory, political science, psychology, social anthropology, sociology, the study of reli- gions, and urban studies. All articles are gathered in yearly volumes, identified by a DOI with article-wise pagi- nation. For more information please visit www.ijcv.or g Suggested Citation: APA: Meiering, D., Dziri, A., & Foroutan, N. (2020). Connecting structures: Resistance, heroic masculinity and anti-feminism as bridging narratives within group radicaliza- tion. International Journal of Conflict and Violence, 14(2), 1-19. doi: 10.4119/ijcv-3805 Harvard: Meiering, David, Dziri, Aziz, Foroutan, Naika. 2020. Connecting Structures: Resistance, Heroic Masculinity and Anti-Feminism as Bridging Narratives within Group Radicalization. International Journal of Conflict and Violence 14(2): 1-19. doi: 10.4119/ijcv-3805 This work is licensed under the Creative Commons Attribution—NoDerivatives License.
    [Show full text]
  • The Hit Man's Tale
    Save paper and follow @newyorker on Twitter Letter from Detroit OCTOBER 15, 2012 ISSUE The Hit Man’s Tale How an honors student became a hired killer. BY NADYA LABI Vincent Smothers at Michigan Reformatory, where he is serving a sentence of fifty to a hundred years. “There’s no atonement,” he says. “I’ve taken people away from people who love them.” PHOTOGRAPH BY ALEC SOTH / MAGNUM incent Smothers thought that it would be a job like any other. In the summer of 2007, he told me, his friend Marzell Black asked him for a Vgun for his mother’s boyfriend. Smothers didn’t sell guns, and he told him so. A few months later, Marzell amended his request, saying, “That dude who was looking for a gun? He asked me how much he would have to pay to kill somebody.” A murder Smothers could handle. “Marzell wasn’t the killing type,” he said. “I told him, ‘That’s not something for you to do. I’ll talk to him and see what this is all about.’ ” Smothers drove Marzell in his black Jeep Commander to a gas station on Detroit’s East Side, the rougher part of a rough city. As they waited in the parking lot, a bald black man opened the rear passenger-side door and got in. It was the boyfriend, whom Smothers knew only as Dave. Staring intently at the back of the seat, he explained that the target was his wife; he was leaving her and didn’t want her to be alone.
    [Show full text]
  • Toxic Masculinity Involves the Need to Aggressively Compete and Dominate Others and Encompasses the Most Problematic Proclivities in Men
    Toxic Masculinity as a Barrier to Mental Health Treatment in Prison � Terry A. Kupers The Wright Institute The current article addresses gender issues that become magnified in prison settings and contribute to heightened resistance in psychotherapy and other forms of mental health treatment. Toxic masculinity involves the need to aggressively compete and dominate others and encompasses the most problematic proclivities in men. These same male proclivities foster resistance to psychotherapy. Some of the stresses and complexities of life in men’s prisons are explored. The relation between hegemonic masculin- ity and toxic masculinity is examined. The discussion proceeds to the interplay between individual male characteristics and institutional dynam- ics that intensify toxic masculinity. A discussion of some structural obsta- cles to mental health treatment in prison and resistances on the part of prisoners is followed by some general recommendations for the therapist in this context. © 2005 Wiley Periodicals, Inc. J Clin Psychol 61: 713– 724, 2005. Keywords: masculinities; prison; toxic masculinity; gender; prison mental health Over 2 million persons are in jail and prison in the United States, and over 90% of prisoners are male (Bureau of Justice Statistics, 2004). Most prisoners come from low­ income backgrounds, and a dispropor tionate number are persons of color (Mauer, 1999). Contrary to popular stereotypes, 75% of men entering prison have not been convicted of a violent crime, and a disproportionate number have been convicted of drug-related crimes. Many of them urgently need mental health services because they suffer from serious mental illness, or they require treatment for substance abuse, dysfunctional anger, or proclivity toward sex offenses or domestic violence (Human Rights Watch, 2003; Lamb & Weinberger, 1998; Breiman & Bonner, 2001).
    [Show full text]
  • Students' Perception of Toxic Masculinity and Its Effects on Society
    Journal of Seybold Report ISSN NO: 1533-9211 Students’ Perception of Toxic Masculinity and its Effects aBhuvaneswari R, bDaiyaan Ahmed,cUmamaheswari S*dNarendiran S, eP .Poomathi aAssistant Professor(Sr), School of Social Sciences and Languages, Vellore Institute of Technology, Chennai, Tamilnadu, India – 600127. Mobile -9840427532, E-mail:[email protected] bStudent, SCOPE, Vellore Institute of Technology, Chennai,Tamilnadu, India – 600127. Mobile –9840309115, E-mail: [email protected] cAssistant Professor, Division of Mathematics, SAS, Vellore Institute of Technology, Chennai, Tamilnadu, India – 600127. Mobile -9094779115, E-mail: [email protected] dResearch Scholar, School of Social Sciences and Languages, Vellore Institute of Technology, Chennai, Tamilnadu, India – 600127. Mobile -9597772416,E-mail: [email protected] eAssistant Professor, Department of EFL, SRM Institute of Science and Technology, Chennai, Tamilnadu, India – 600026. Mobile -8637647876,E-mail: [email protected] VOLUME 15 ISSUE 9 2020 Page: 2819 Journal of Seybold Report ISSN NO: 1533-9211 Students’ Perception of Toxic Masculinity and its Effects Abstract: Background:Traditionally, in society, masculinity has always been associated with good judgment, leadership, and reliability; a soldier protecting his country from war, a man sustaining his household by working hours to feed his family, has formed the mainframe for masculine behaviour. Over time this traditional concept has been misinterpreted as being aggressive, bold, and fearless. The over-exaggeration of ‘traditionally masculine traits’ gives rise to a toxic patriarchal system causing imbalances of power and opportunities between men and women. Methods:The study is an analysis of students' perception of toxic masculinity and its effects on society. The survey was conducted among undergraduate engineering studentsin Chennai through an online questionnaire.
    [Show full text]
  • The Problem with a Fight Against Toxic Masculinity By: Michael Salter/Feb 27, 2019
    The Problem With a Fight Against Toxic Masculinity by: Michael Salter/Feb 27, 2019 The popular term points toward very real problems of male violence and sexism. But it risks misrepresenting what actually causes them. Over the past several years, toxic masculinity has become a catchall explanation for male violence and sexism. The appeal of the term, which distinguishes “toxic” traits such aggression and self-entitlement from “healthy” masculinity, has grown to the point where Gillette invoked it last month in a viral advertisement against bullying and sexual harassment. Around the same time, the American Psychological Association introduced new guidelines for therapists working with boys and men, warning that extreme forms of certain “traditional” masculine traits are linked to aggression, misogyny, and negative health outcomes. A predictable conflict has accompanied the term’s rise. Many conservatives allege that charges of toxic masculinity are an attack on manhood itself, at a time when men already face challenges such as higher rates of drug overdose and suicide. Many progressives, meanwhile, contend that the detoxification of masculinity is an essential pathway to gender equality. Amid this heated discourse, newspaper and magazine articles have blamed toxic masculinity for rape, murder, mass shootings, gang violence, online trolling, climate change, Brexit, and the election of Donald Trump. Masculinity can indeed be destructive. But both conservative and liberal stances on this issue commonly misunderstand how the term toxic masculinity functions. When people use it, they tend to diagnose the problem of masculine aggression and entitlement as a cultural or spiritual illness—something that has infected today’s men and leads them to reproachable acts.
    [Show full text]
  • Catchers, Cases and Other Com Positions
    Catchers, Cases and Other Compositions An Anthology of Essays, Poems, and Stories Composition, Section 146 (Grade 10) Paul D. Schreiber High School September 2011 ‐‐ January 2012 Port Washington, NY Students: Jessica Altuch, Kahaf Bhuiyan, Sabrina Brennan, Christian Castillo, Bomin Choi, Roxana Diaz, Lauren Donahue, Amanda Ehren, Maggie Golder, Norma Gonzalez, Ezra Hyman, Ahmed Ismail, Henry Lee, Emily Perlman, Adam Rubenstein, Carrie Rybecky, Samara Walsh, Alessandra Verdi, Emily Weinstein, George Weiss Teacher: Dr. Sara Brock Table of Contents Jessica Altuch When Bitten Kahaf Bhuiyan Augmented Sabrina Brennan Holden’s Journey Christian Castillo Phony Modern Teen Bomin Choi Different Faces but Similar Lives Roxana Diaz Dreaming about Loneliness Lauren Donahue All Paul’s Glory Over Amanda Ehren What Oranges Are and Aren’t Maggie Golder Paul’s Darkened Overture James Castle: A Monologue Norma Gonzalez Remembering the Trouble‐Maker Ahmed Ismail Holden: The Universal Teenager Henry Lee Darken Dusk Emily Perlman Hiding Behind the Hat Adam Rubenstein Holden’s Journey Carolyn Rybecky The Path to Success Samara Walsh An Anonymous Trouble‐Maker Ali Verdi Like Mother, Unlike Daughter Three Outsiders Emily Weinstein The Perks of Summer Reading My “Older” Brother: A Monologue by Phoebe Caulfield Weiss, George Two Faces Cover illustration by Sabrina Brenna. When Bitten by Jessica Altuch With great power, there must also come great responsibility. ‐‐ Stan Lee, Amazing Fantasy #15 Spiderman is a famous, fictional, American character, who can be perceived as an outsider in comic books and the movies. How would you respond if your life were to dramatically change overnight? In Peter Parker’s case, a high school teenager was bitten by a genetically modified spider, which changed his life, and gave him spider‐like abilities, which he then uses for the good of the city.
    [Show full text]
  • Toxic Masculinity on Television: a Content Analysis of Preferred Adolescent Programs
    Toxic Masculinity on Television: A Content Analysis of Preferred Adolescent Programs Item Type text; Electronic Thesis Authors Roberts, Lindsay Publisher The University of Arizona. Rights Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction, presentation (such as public display or performance) of protected items is prohibited except with permission of the author. Download date 28/09/2021 19:30:34 Link to Item http://hdl.handle.net/10150/634300 Toxic Masculinity on Television: A Content Analysis of Preferred Adolescent Programs By Lindsay Roberts Copyright © Lindsay Roberts 2019 A Thesis Submitted to the Faculty of the DEPARTMENT OF COMMUNICATION In Partial Fulfillment of the Requirements For the Degree of MASTER OF ARTS In the Graduate College THE UNIVERSITY OF ARIZONA 2019 TOXIC MASCULINITY ON TELEVISION 2 TOXIC MASCULINITY ON TELEVISION 3 Acknowledgements I would first like to thank my thesis advisor, Dr. Jennifer Stevens Aubrey who I was fortunate to meet during my undergraduate career and continued to work with during my master’s degree. She has been one of my biggest supporters and a wonderful role model for me as I navigated the highs and lows of writing this thesis. I would also like to thank Dr. Matthew LaPierre and Dr. Jake Harwood for helping to shape this research project by serving on my thesis committee. Without their invaluable help, I would not have been able to accomplish this milestone. Next, I would like to express my deepest gratitude for the communication department at the University of Arizona, and especially those colleagues in my program who discussed my project with me, helped me maintain focus on my research, and most importantly encouraged me to keep going while writing my thesis.
    [Show full text]
  • Be Like Jerry Seinfeld
    Article from The Stepping Stone March 2019 Issue 71 By May 2015, the series had been streamed nearly 100 million PERSONAL DEVELOPMENT times. Netflix contacted Jerry in 2018 about offering Come- dians in Cars Getting Coffee on their platform. “I am really Be Like Jerry Seinfeld: quite charged to be moving there,” he said.6 Pundits believe the entertainment service paid him upward of $100 million to Create a Chain make the change.7 By Doreen Stern, Ph.D. TO WHAT DOES JERRY SEINFELD ATTRIBUTE HIS SUCCESS? Software developer Brad Isaac was an aspiring comedian when Jerry was still touring at the start of his Seinfeld fame. One night they happened to be at the same club. “Do you have any tips for a new comic?” Brad asked Jerry.8 My next guest is a young comedian who’s making his first “The way to be a better comic is to create better jokes,” appearance on The Tonight Show,” said Johnny Carson in Jerry replied. “And the way to create better jokes is to write 1 1981. Out bounced a gawky guy named Jerry Seinfeld. He every day.” Then Jerry shared his secret for sticking to such a “was wearing a beige sports coat and dark slacks, along with light schedule: gray shoes that stuck out since they didn’t match his pants. • He hung a large wall calendar in a conspicuous spot so “Hey. Wow. Good evening,” Jerry gushed, rubbing his palms he’d see it all the time. together. “This is so exciting. I’m so excited to be here.” Then he started moving his hands and arms as if he were ground • Next to it, he placed a colorful marker.
    [Show full text]
  • SEINFELD on MARKETING
    SEINFELD on MARKETING 777 Marketing lessons from the cast of “the show about nothing” by Bill Gammell http://ubereye.wordpress.com © Sony Pictures Entertainment, Inc . A show about nothing… All this time we thought Seinfeld was a show about “nothing”. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the short-tempered Soup Nazi), feel free to give these lessons to every marketer in town , to have ‘em published (not really) or drop them as fliers from a plane above the city. So why did I write this ebook? Anyone who knows me well knows that I watch way too much Seinfeld. So much so that many times during a conversation with someone I’ll remark, “Hey, that reminds me of a Seinfeld episode where Jerry and Kramer are…” Basically, it’s a curse. We’ll that’s all about to change with this ebook. I have decided to use my Seinfeld powers for the good of marketing-kind. Maybe this will help to quite the voices in my head (doubtful, but one can hope). Even if you have never watched an episode of Seinfeld in your life (shame on you!), you can still participate. I’ll give you the background of each episode so that you can play along at home. …on with tthehe show.
    [Show full text]