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circulation: 45 000 frequency: quarterly readership: 107 500 + publisher: Living Local content: local stories editor: Edwina Hunter format: full colour area: Upper North Shore

Ph: (02) 8213 7306 [email protected] www.livinglocalguide.com.au

ISSUE 28 | SUMMER 2013 | 45 000 COPIES www.livinglocalguide.com.au

PM’S WIFE MARGIE ABBOTT Talks with us about family life, career and health

WIN! OVER $2,000 WORTH OF PRIZES! Including BridgeClimb passes to give away! see p.7

INSIDE: MAIN LOCAL free MEAL purchase any entrée & main to SAVINGS receive one FREE main meal. LOUNGE 10’47 lounge OFFER AVAILABLE GREENGATE HOTEL ‘ DEC AND JAN ONLY LUNCH & DINNER BAKERIE@ Excludes Christmas Day, NYE, Fridays and Saturdays VINO ANTIPASTO e RISTORANTE *See T&C’s in store 9449 1047 | lounge1047.com.au | 1047 Pacific Hwy, Pymble

Established in 2007, we are all about Distribution has now increased to supporting and promoting your business 45 000 copies, covering all businesses and and have recently expanded our households on the Upper North Shore. distribution to the Upper North Shore. Your involvement as an advertiser and reader Every season we publish current, local is greatly valued and crucial to Living Local news and stories. Magazine’s continued growth. We are a boutique, full-colour, glossy, We trust this is a wonderful year and look A5 publication with competitive forward to assisting in promoting your advertising rates. local business. Living Local 130308 Waves for Site

Wave 1 - 34,465

Job #: 30295 Distribution Quantity: 34,465 Map created: 8 March 2013

Street Layers © PSMA 2007

For your mapping requirements contact: [email protected]

WE DISTRIBUTE TO ALL DISTRIBUTION AREAS HIGHLIGHTED Living Local is door delivered throughout Ku-ring-gai and ON OUR MAP. stocked in local shops and businesses all season. As highlighted on the map, suburbs include:

WE DELIVER 10% OF Waitara, Wahroonga, Warrawee, Turramurra, Pymble, St Ives, Gordon, Killara, Lindfield and Roseville. OUR MAGAZINES TO OUR LOCAL BUSINESSES How the distribution of Living Local Magazine has grown: TO STOCK ALL SEASON. 2014 45 000 copies distributed to the Upper North Shore 2013 45 000 copies distributed to the Upper North Shore NO WASTAGE! 2012 40 000 copies distributed to Ku-ring-gai 2011 23 000 copies distributed to Ku-ring-gai 2010 15 000 copies distributed to Turramurra + 2009 12 000 copies distributed to Turramurra + 2008 6 000 copies distributed to North Turramurra

COVERFeature LIVING LOCAL MAGAZINE ADVANTAGE:

SHANNAN PONTON IS A and as a personal trainer and You get daily workouts, menus, When the opportunity to DOWN-TO-EARTH AUSSIE GUY, instructor. From then on, I’ve support, weekly weigh-ins and audition for The Biggest Loser WITH A BRIGHT PERSONALITY been living the dream. Health accountability. So many people came along I was perfectly WHO LOVES EVERYTHING OUR and fitness has always been a come up to me in the street and happy as a personal trainer, AMAZING OUTDOORS HAS massive part of my life. say, “If I had you as my trainer...” but being a trainer on TV TO OFFER. BEST KNOWN AS A To compliment your Well, now you can, go to www. opened the door for me to get TRAINER AND MENTOR ON THE shannanchallenge.com. The one step closer to my lifelong • Our stories do not seek to be controversial successful career in BIGGEST LOSER, THIS HEALTH promoting fitness results have been Biggest Loser goal of being able to pass on EXPERT HAS OVER TWENTY and health, you have style, with some of my clients the benefits of living a fit and YEARS EXPERIENCE IN THE developed your own range losing more than 22% of their healthy lifestyle to as many AREAS OF EXERCISE, FITNESS of exercise equipment body weight in eight weeks! people as I could. Here I was AND NUTRITION. SHANNON’S and weight loss programs. Personal training is more given chance to transcend TV but instead focus on positive and fruitful INNOVATIVE PERSONAL Earlier this year, you also than just physical. Can and help everyday Australians TRAINING TECHNIQUES HELP published Hard’n Up, your you explain how other start to believe in themselves MOTIVATE PEOPLE TO ACHIEVE first book. Hard’n Up is components, such as and change their lives. The HARD’N UP THEIR HEALTH AND FITNESS a comprehensive health spiritual and mental audition process was brutal: GOALS AND GET MAXIMUM guide to fitness, weight contribute? How do you training sessions, fitness tests, RESULTS. BY GAINING TRUST, psychological and camera tests - angles in our area. STAYING loss, nutrition and balance these things? SHANNAN INSPIRES PEOPLE they went for over three months. getting motivated. The science of training is easy, TO DRIVE HARDER THAN THEY You are portrayed as a HEALTHY COULD EVER IMAGINE. In your own words, can three sets of ten bench press; you give us a bit more of or run 400m in sixty seconds, tough but fair trainer. Do Have you always been a run-down on what the recover for sixty seconds and you find it hard to balance healthy or was there a book is about? repeat - read a book and anyone how far to go? How do turning point in your life can do it. To be a good personal you know when to draw • Delivered without other bundled junk mail. where your passion for Hard’n Up was a labour of love. the line and not push a It took eighteen months to trainer you need to know how health and fitness really to get the best out of your client, contestant over-the-edge? took off? put together and was twenty years in the making. It is the contestant or athlete - that’s the Knowing when to push and I always dreamed of playing complete text of fitness, skill. You need to understand when to pull-back is a skill professional rugby league as a nutrition, motivation and most someone mentally, know which that has taken me twenty-two kid, and realised at an early age importantly ‘getting your head buttons to push, when to kick, years to hone. It’s about staying • Strategically placed advertising. that you can make up a lack of right’. It is me talking with the and when to cuddle. consistent and building a natural ability by being super fit reader rather than talking at The Biggest Loser relationship based on honesty, and strong. After two shoulder them; we undertake the journey trust and respect. ‘Hard but fair’ reconstructions and a knee You have now completed is the motto I live and train by. together. Once I unlock people your sixth series as a reconstruction, by the time I was mentally, I get the most from What aspects of being a twenty, I knew my playing days trainer on The Biggest them physically. It is an easy-to- Loser. This is quite an trainer on The Biggest were over. I got a job as strength follow, step-by-step program to Loser do you enjoy most? • Promoted both in print and online and conditioning coach with the accomplishment and get your weight, fitness, health you are certainly a very What are the biggest North Sydney Bears, where I’d and life under control and get the challenges? been a player. After a couple of familiar face in most most from everyday. Hard’N Up is Australian lounge rooms. Seeing my clients bust through years of coaching in the evenings available at Novella, Wahroonga. and on weekends, while working How did you go from personal milestones gives me Personal training has progressed the most satisfaction. Believe it www.livinglocalguide.com.au as a builder full time, I started working in a gym to working in commercial gyms into the computer age. I now training on television? or not, most of these milestones offer online personal training. are psychological issues that 24 LIVING LOCAL MAGAZINE WINTER 2012 • No more than 4 advertisements per page. • All season coverage in local shops, cafes ADVERTISER BENEFITS: and businesses, they go very fast! LIVING LOCAL AIMS TO PROVIDE DEEPER INTERACTION WITH OUR READERS, YOUR • Highly competitive advertising rates. CUSTOMERS, WHICH IS MOST IMPORTANT • We are all about connecting people to their TO US. IT’S THIS UNIQUE LOCAL local community with a passion for UNDERSTANDING THAT HELPS supporting and assisting local business in US TO HELP YOU. every way we can!

TESTIMONIES: COVERStory “Thank you, last issue has been very popular”. (Denice Kelly from Bendigo Bank, Turramurra). “We find we get a great response from locals MALCOLM PAGE WITH TEAM MATE MATTHEW BELCHER COMPETING IN THE LONDON 2012 OLYMPIC GAMES At Roseville, girls are challenged and inspired to pursue their personal MALCOLM PAGE’S best across the spectrum of College life from academic studies, to sport, when featuring in Living Local Magazine”, the arts, community service and personal interest initiatives. JOURNEY ON WATER

It was a great pleasure to meet “I really like being part of a years ago, when I decided to go Allan and Kate Waldon from Eastern Road Another Reason to Visit dual Olympic gold winner, and charity, so this is ideal as it’s a along for another campaign, no Our new, recently opened Library and Learning Enrichment Centre is the all-round top guy, Malcolm sport very special to me. I always Australian sailor had won two Page, at Middle Harbour Yacht wanted to give back and now gold medals so that was my perfect reason to visit – or revisit Roseville College. Club. Malcolm has sailed into I’m giving back to a core group personal challenge. history and has cemented outside the usual groups that Going forward, I think Mathew Quality Meats, Turramurra. We aim to nurture and empower girls to become independent young women his place as Australia’s most come along,” says Malcolm. Belcher and Will Ryan, in a great, who embrace life’s array of valuable learning experiences with passion and successful Olympic sailor, after strong position. You have to be OLYMPICS diligence as they journey from Kindergarten to Year 12. In 2012, our HSC taking gold for Australia at the seventy to seventy-one kilograms Graduates ranked 25th overall in NSW, with 13% of girls earning an ATAR of last two Olympic Games. Do you think Australia’s success and he’s two inches taller than in sailing, particularly in the last 99 or more and 17% receiving All-Round Excellence awards. Results like these After recently retiring from me, so physically better. (I’ve put Olympic competition, Malcolm two Olympics, has raised the on about five or six kilograms “Featuring in Living Local Magazine has been illustrate our commitment to helping each girl reach and realise her potential. now begins a new journey: giving profile for everyday Australians? since retiring). That was heavy back to the sport. Recently, he For sure! Sailing has always been compared to what I was for Why not book your personalised campus tour on 9884 1109? accepted the invitation to be a pretty good medal winner for Beijing, the lighter winds meant patron of Buoyed Up as it partners Australia but we’ve never come I had to lose more weight. It all with Lifeline Northern Beaches away from the Olympic Games depends on the boat and the a wonderful way to promote my business”, to provide a fun, confidence- being the number one sport. position of the boat. I was the Inspiring and Involved building, sailing experience Last Olympics we achieved three trapeze. Taller is good for more for underprivileged children gold medals and one silver, which leverage and power towards the from Sydney’s North Shore, was the best ever. I guess the wind - it makes you go faster. DISTRIBUTION 27 Bancroft Avenue, Roseville and beyond. beautiful thing was that, four Obviously, the heavier you are Heidi Healy from Chadwick First National, 9884 1100 • Open Day details www.rosevillecollege.comCollege life Enrolment and tour enquiries: 9884 1109 or [email protected] www.livinglocalguide.com.au LIVING LOCAL MAGAZINE AUTUMN 2013 27 Living Local is door delivered throughout Ku-ring-gai and Turramurra. stocked in local shops and businesses all season. COVERstory As highlighted on the map, suburbs include: “I like reading about local people, businesses on etiquette, Waitara, Wahroonga, Warrawee, Turramurra, Pymble, cleo magazine and events that I might otherwise not know and family life Cleo's First Issue St Ives, Gordon, Killara, Lindfield and Roseville. Just as she’s portrayed in the new Ita was awarded the Centenary together in a document, and sent about”, Tina Attwood, local resident. ta film,Paper Giants - Ita Buttrose is Medal In 2003. Among her many it off. Then the various actors got in composed, bubbly and very well other public service and charitable touch with the person they were spoken, showing no signs of slowing activities, she is a patron of numerous playing, as they wanted to learn more I down. She recently reported on organisations/charities and has more about their character. The actors on uttrose Prince William and Kate Middleton’s recently been elected President of the series did a lot of homework on Royal Wedding and is a former Alzheimer’s Australia. us all. panellist from the TV series PAPER GIANTS/ CAREER I noticed in the movie you B“First impressions are so Beauty and the Beast. “I enjoy reading the interesting advertisements important all through your life. It was a pleasure to spend some I wanted to start with Paper employ people who show strength How the distribution of Living Local Magazine has grown: You never know when you make time with one of Australia’s leading Giants, the 2011 Australian and drive. Is this what you look a first impression, when it will media personalities; Ita Buttrose. television mini-series, about the for in employees? At age 15 she began working for I’m always impressed with people make an impact on your career, beginning of Cleo magazine and who persist. Andrew Cowell (Art the person you love or your the Packers as a copyright girl for its creator, you. I really enjoyed in the living local magazine as it makes me Women’s Weekly. “I grew up there; Director) was very persistent. He kept 2014 45 000 copies distributed to the Upper North Shore family. You just never know.” watching it. What were you coming back. they were really like family to me,” Ita Ita Buttrose says. By 30 she became the founding thinking when you saw it for the I had not long returned from editor of Cleo magazine and at first time? London (I’d worked in London for 33 was the editor of the flagship They have spent a lot of time about 3 years before I started), I think 2013 45 000 copies distributed to the Upper North Shore publication - Australian Women’s studying me very closely (laughs) I had been back for maybe a year appreciate the neighbourhood more. Thank Weekly, making her the youngest and done extraordinarily well. Asher or not even as long as that, when ever editor for the magazine, Keddie (actor who plays Ita Buttrose) the opportunity to do Cleo came which was then, per capita, the did a great job and I told her that. up. In London, I had worked on a largest-selling magazine in the How did your son Ben and magazine called Woman’s Own as 2012 40 000 copies distributed to Ku-ring-gai world. Recognisable by her slight Sub Editor. There I encountered a lot lisp, cultured mode of speech, and daughter Kate respond? more men working in the women’s You”, Cheryl Fernandez, local resident. They enjoyed it very much. They immaculate appearance she soon magazine business so I learnt a great were there but they had forgotten became a household name. deal and I realised how important because they were so little at the She is one of Australia’s busiest the art director was because the art 2011 Ku-ring-gai “I always try to time. It was interesting for them to director on Women’s Own was a very 23 000 copies distributed to speakers, has published many books see what it was really like. do something and has just released an updated important person. Because of my version of A Guide to Australian You were the coordinator for British experience, I was interested in physical everyday Etiquette. Ita has two children, the movie; did the other Cleo hiring someone out of that market 2010 15 000 copies distributed to Turramurra + Ben who is a scientist and Kate an staff have much involvement? because I knew they were way ahead - it just makes me architect, four grandchildren and a I got in touch with some of the of Australia at that time. Andrew, Groodle (Golden Retriever Poodle) original members, the ones we could who was brilliant and British, turned feel better!” named Cleo. find, and then we all got together up and said he was the one. I felt Ita says “My biggest achievements over lunch and dinner. We chatted, he probably was the one. So it was 2009 12 000 copies distributed to Turramurra + are my children and biggest we emailed. We were all giggling a terrific combination, I always felt I challenge would be raising them about things we had forgotten or was very lucky to get such a great art to become well rounded adults. I didn’t notice the other one had done. director as Andrew, who has gone on think I’ve done that, I’m very proud Comments such as, “You never told to make a fantastic career of them.” me that!” I asked questions, put it in publishing. 2008 6 000 copies distributed to North Turramurra LIVING LOCAL MAGAZINE 21 WINTER 2011

FREE UPPER NORTH These are the current advertising READERSHIP & DEMOGRAPHICS SHORE rates for Living Local Magazine.

• DISTRIBUTION AREA: Casual 2x/Issue 4x/Issue UPPER NORTH SHORE Percentage RATE CARD 2014 Half Year Full Year • CIRCULATION: 45 000 + COPIES 45,000 Copies (10% Off) (15% Off) • READERSHIP POTENTIAL: 107 500 + (all prices excl. GST) 40% 40% of our readers are male Male Readers $420 $357 60% Quarter Page $378 60% of our readers are female Female Readers Half Page $750 $675 $553 Full Page $1,250 $1,125 $1,063 Double Page Spread $1,999 $1,799 $1,699

PREMIUM POSITIONS Back Page +30% 33% Inside Front Cover Right +20% Readers 25- Inside Front Cover Left +20% 64% of our readers are between the 49 yrs ages of 25-49 years. 64% 33% of our readers are 50+ years. Readers 50+ WEB SITE (limited space - 1 year) yrs Banner $250 Right Side $105

DESIGN Per Artwork $60 25-49, 29% INFORMATION 29% Ku-ring-gai Residents are between 50+, 47% 45,000 copies are printed and distributed. the ages of 25-49 years and 47% are 25-49 Hand delivered to Sydney’s Upper North Shore. 50+ years. 50+ Delivered to both businesses and households. 10% are placed in local shops, cafes, etc. A quarterly magazine released each season. Visit www.livinglocalguide.com.au for details and to book online!

ProfessionalProffessional Employed FULL PAGE HALF PAGE QUARTER PAGE 97% of the labour force in the 148(w) x 210mm 130(w) x 94mm 63(w) x 94mm Ku-ring-gai area is employed, 17% Unemployed (5mm bleed) (no bleed) (no bleed) of which is Professional, Scientific and 97% *17% of Technical Services. Labourforce employed in Scientific & Technical Services FREE UPPER NORTH These are the current advertising SHORE rates for Living Local Magazine.

Casual 2x/Issue 4x/Issue RATE CARD 2014 Half Year Full Year 45,000 Copies (10% Off) (15% Off) (all prices excl. GST)

Quarter Page $420 $378 $357 Half Page $750 $675 $553 Full Page $1,250 $1,125 $1,063 Double Page Spread $1,999 $1,799 $1,699

PREMIUM POSITIONS Back Page +30% Inside Front Cover Right +20% Inside Front Cover Left +20%

WEB SITE (limited space - 1 year) Banner $250 Right Side $105

DESIGN Per Artwork $60

INFORMATION 45,000 copies are printed and distributed. Hand delivered to Sydney’s Upper North Shore. Delivered to both businesses and households. 10% are placed in local shops, cafes, etc. A quarterly magazine released each season. Visit www.livinglocalguide.com.au for details and to book online!

FULL PAGE HALF PAGE QUARTER PAGE 148(w) x 210mm 130(w) x 94mm 63(w) x 94mm (5mm bleed) (no bleed) (no bleed)