NHSX

Job description and person specification

Position

Job title Product Strategy Lead Directorate/ Region NHSX - Mission 2

Pay band AFC Band 8d Responsible to Head of National Digital Products

Salary Accountable to Director of Digital Experience From £75,914 - £87,754 per annum

Tenure Substantive position Responsible for Responsible for driving strategy and delivery of national digital products and day to day work assigned to the national digital product team.

Funding Admin Funded Base London/Leeds with travel between both locations Arrangements

NHSX NHS England and NHS Improvement

NHSX is leading the largest digital health and social care transformation NHSX is a joint unit between DHSC and NHSE/I. This role is being recruited programme in the world and has been created to give staff and citizens the into NHSE/I. technology they need. NHS England and NHS Improvement (NHSE/I) came together on 1 April 2019 We are a joint unit made up of colleagues in the Department of Health and as a new single organisation. The NHS Long Term Plan focuses on delivering Social Care (DHSC) and NHS England and Improvement (NHSE/I) and integrated care to patients at the local level and we can best support the NHS harness the best expertise from industry, the NHS, Government and the to deliver this as a single integrated organisation. health and care sectors. Our new operating model represents a strong shift to regional delivery NHSX will deliver the Health Secretary’s Tech Vision, building on the NHS supported by expert corporate teams. Local health systems are supported by Long Term Plan. We will speed up the digital transformation of the NHS our integrated regional teams who play a major leadership role in the and social care. We have set ourselves five missions, which are focused geographies they manage. on how we can make things better for patients and staff. These are: We are jointly committed to creating and maintaining a fair and supportive ● Reducing the burden on clinicians and staff, so they can focus on working environment and culture, where contributions are fully recognised and patients; valued by all and staff feel empowered to carry out their duties to the best of ● Giving people the tools to access information and services directly; their abilities. As employers we are committed to promoting and protecting the ● Ensuring clinical information can be safely accessed, wherever it is physical and mental health and well-being of all our staff. This underpins our needed; values as set out in the NHS Constitution, supports us to be an Employer of ● Improving patient safety across the NHS; and Choice and ultimately enables our employees to support the effective care of ● Improving NHS productivity with digital technology. our patients.

We have established NHSX on 4 core values: The seven integrated regions of our joint enterprise will work with local ● Open systems to support and improve how care is provided to patients and ● Respectful communities. These regions will be supported by the corporate centre ● Collaborative providing expertise and developing policy. The focus will be on guiding and ● Innovative managing the delivery of services through local integrated health systems, These values are guiding the way that NHSX works now and develops in sustainability and transformation partnerships, and devolution areas.

the future, we would expect applicants to demonstrate, at interview, a commitment to these values.

Service and team About the role

Mission 2 The Mission 2 team has been established to deliver the NHSX mission: This is an exciting new position to provide strategic leadership for key public “giving people the tools to access information and services directly.” facing digital products within NHSX Mission 2 team.

The team is based upon NHS England’s Empower the Person (EtP) team Reporting to the Head of National Digital Products, you will play a vital role in that moved into NHSX when it was established. The team champions the driving uptake and awareness of the public facing product suite to the public provision of digital services for citizens, representing their interests on and healthcare system. As a Product Strategy Lead, you will work as part of a development, commissioning projects and programmes across NHSX, dynamic team to deliver excellent front end experiences that enable self care NHS E/I and NHS Digital. It works closely with the NHS regions, and self service. The Mission 2, EtP, portfolio provides important components sustainability and transformation partnerships (STPs), integrated care of digital transformation required to support the success of the NHS Long Term systems (ICSs), Trusts and Clinical Commissioning Groups (CCGs), and Plan and SoS Tech Vision by maximising the uptake and impact of digital with representatives of patients, suppliers and charities. services.

The team is responsible for two of the eleven NHSX major transformation The post holder will bring together the relevant teams to develop effective workstreams, and its senior leaders act as Commissioners and Senior strategy and operational policies. Working closely with colleagues across the Responsible Owners (SRO) for the component programmes: sector, ensuring coherent strategy and clear service delivery goals: 1. NHS App and NHS login 2. Digital child health and maternity ● Drive strategy development for NHS login, supporting and ensuring alignment across the health and care system. Mission 2 team is also the Service Owner for the NHS website ● Drive and communicate a development plan for the NHS login service (www.nhs.uk), and the lead within NHSX for Accessibility and Digital that meet strategic aims of the health and care system. Inclusion. It is responsible for co-developing the ecosystem for digital ● Develop a portfolio of prioritised concepts, innovations and projects services for people including platforms, standards and guidance. Working based on national and international best practice to maximise benefits collaboratively, it will lead product strategy for a number of new of the service to the health and care system. propositions to deliver the NHS Long Plan. ● Work with delivery partners to ensure timely, value-for-money delivery

The team champions the need to empower people to participate in their of a specified service against a jointly agreed delivery roadmap. health and care, using digital services that personalise their experience to ● Work with the wider commissioning and delivery teams to develop and meet their needs, improve health outcomes through timely interventions, define product/service strategy for across the national digital product and enable more effective interactions across care settings. portfolio.

● Implementation of the service including adoption of solutions by For more information see https://www.nhsx.nhs.uk/key-information-and- organisations (Trusts, CCGs, ICS,GP practices, etc.) and their staff; tools/apps-and-tools changes to business practices, including implementing digital

pathways; user uptake (which takes communication and marketing). As a senior member of the Mission 2 team you will be expected to provide strategic leadership for developing, planning and implementing key ● Maximise benefits realisation of the service. products in support of the wider Mission 2 agenda. As well as inputting to the overarching NHS and Department of Health and Social Care (DHSC) strategy to ensure inclusion of integrated, sustainable digital services through appropriate system and funding mechanisms. Where necessary, the team commissions delivery of tools and services, digital demonstrators to help shape strategic plans and defines engagement requirements, ensuring data/metrics are collected. Mission 2 works to support local and regional commissioning of digital services to drive uptake of national patient facing digital services by local health organisations, clinicians and the public. https://www.england.nhs.uk/digitaltechnology/info-revolution/empowering- people/

Key job specifics and responsibilities Key accountabilities/functional responsibilities

This Product Strategy Lead will be responsible for: Key Functional Responsibilities Team and Role Operational ● Managing the commissioning relationship with the delivery team in NHS Digital. ● Accountable for developing and delivering strategy, promoting innovation and supporting operational excellence in the Sector. ● Working with the commissioning and delivery teams to develop and Working with a range of data, facts and situations often requiring define product/service strategy for NHS login as well as detailed analysis and interpretation making decisions on the most contributing to strategy development across the national digital appropriate approach. product portfolio (including associated partner onboarding to the NHS Login service). ● To monitor, interpret and quality assure progress against deliverables. Quality assurance and progress of deliverables to NHS England and ● Directing and overseeing the implementation of NHS login, acting NHS Improvement that often require adjustments specifically in relation as the link between national programmes and initiatives, the NHS to the complex corporate business agenda, strategic objectives and the Regions, and local Trusts and Commissioning organisations. business planning process.

● To develop business plans and provide expert strategic and policy Working at scale advice and guidance on all areas of the National Director’s portfolio.

● Ensuring that the NHS login service is appropriately scaled to meet Financial and Physical Resources the demands of the EtP Portfolio as well as the wider health and care system in line with NHSx strategy including scaling of user ● Responsible and accountable for a range of projects/ and or numbers and onboarded supplier services. programmes and initiatives. ● Budget setting across a range of services/areas, managing and Improve Quality and Outcomes monitoring related activity, liaising with finance colleagues to ensure appropriate costing and ensure compliance with Standing Financial ● Development and communication of the strategy for the NHS login instructions and Standing Orders. service. ● Develop commissioning/ service models that ensure value for money and promote excellence. ● Ensuring that the vision and goals of NHS login are clearly articulated, communicated and understood. ● Constantly strive for value for money and greater efficiency in the use of these budgets and to ensure that they operate in recurrent financial ● Ensuring that the delivery roadmap for the NHS login service is balance year on year. jointly agreed and aligns with wider mission goals.

● Ensuring that delivery of any proposed service change is always People Management considered within the context of wider solutions and considers all aspects of those wider solutions (eg policy, Information ● Manage the function/programme, building a collaborative working Governance, legislation, technical architecture, commercial, environment and an innovative culture. financial, Equality, Diversity and Inclusion (EDI)). ● Transfers expertise and knowledge as appropriate, regarding ● Ensuring that effective implementation plans and approaches are innovation issues throughout the team and also externally to Directors identified and agreed with responsible bodies; including appropriate and lead providers – including developing and delivering formal incentives and levers across the system; that the key risks and briefing/training to promote innovation. issues are identified, that accountability and responsibility is clearly ● Support an effective matrix approach to achieve NHS objectives. assigned; and that effective monitoring on the overall progress of ● To manage, motivate, inspire and develop staff within the team to the strategy is established by appropriate bodies. ensure that they are able to deliver the responsibilities of NHS England ● Ensuring development of robust impact assessments, options and NHS Improvement. appraisal and strategic outline cases, in line with government and ● Responsible for the recruitment and development of the Directorate other relevant best practice, to support development and approval staff, including undertaking appraisal, staff develop and where of strategy, development plans and implementation and appropriate progressing employee relation matters. subsequent review and evaluation approaches. ● Responsible for managing multiple functions within the directorate. ● Working collaboratively across the NHS England and NHS Improvement matrix, including integrating the National Director’s Information Management portfolio. ● Responsible for the development, management and maintenance of Enabling patient and public involvement systems and framework across the organisation. ● Acting as a champion for patients and their interests and involving ● Partners with the business to ensure that information management needs are met in order to enable effective planning and monitoring of the public and patients in the policy development and decision- quality. making of the NHS England and NHS Improvement. ● Responsible for the development and delivery of data systems across ● Ensuring all public and patient contact with the office is of the the organisation. highest professional standard. ● Responsible for the design, development and implementation of ● To embed patient and public involvement within the NHS England information systems within the directorate rather than data systems. and NHS Improvement at all levels of decision making.

Promoting equality and reducing inequalities Research and Development

● Upholding organisational policies and principles on the promotion ● Develops an innovation strategy including research and development of equality. to identify, develop and promote best practice ● To create an inclusive working environment where diversity is ● Drawing from experience and expertise in other academic fields and valued, everyone can contribute, and everyday action ensures we industries, ensures that the organisation benefits from relevant meet our duty to uphold and promote equality. innovations ● Ensuring that EDI principles are delivered as an inherent part of the ● Highlight, promote and report innovative approaches to education and NHS login service offering training, particularly their impact on service ● Commission and co-ordinate and Research and Development strategy Partnership and cross boundary working to drive innovation

● Working closely with all key stakeholders to ensure that NHS login Planning and Organisation delivery is transparent and aligns with EtP Mission goals, NHSx strategy and supports other national, regional and local initiatives ● Accountable for developing and owning the operational strategy and including: working with the team to ensure that this is incorporated into the ○ Department of Health and Social Care (DHSC) consolidated plan. ○ NHS England and Improvement (NHS E/I) ● Develops plan for the delivery of the role’s responsibilities including ○ NHS Digital identifying interdependencies, managing risks, modelling the potential ○ Wider Government impacts on the wider organisation, determining resource requirements ○ Strategic partner forums and building in contingency where required. ○ Regional Commissioners ● Contributes to the strategic planning process and delivery of priorities ○ Other Care settings (Secondary, Mental Health, Social Care) and manages consequential adjustments to activities. ● Chair or attend as appropriate, meetings with varied internal and Leadership for transformational change external key stakeholders to facilitate the delivery of the strategic objectives. ● Modelling a collaborative and influencing style of working, negotiating with others to achieve the best outcomes. Embedding Policy and Service Development: this approach across the Directorate. ● Promote the adoption of innovative strategies and techniques. ● Responsible for proposing and drafting changes, implementation and Using insight and evidence for improvement interpretation to policies, guidelines and service level agreements (SLAs) which may impact service delivery and Sector. ● Ensure that the development of policy is evidence based, and that

approaches for implementation are feasible, value for money and ● Working across multiple agencies both within and outside of the NHS, affordable, drawing on national and international leading edge equivalent to a directorate when compared to other NHS provider approaches to evidence and insight. organisations. ● Lead on policy development with impact across the organisation. Developing an excellent organisation Key Working Relationships ● To ensure the health, safety and wellbeing of all staff within the department. ● Build and maintain good working relationships with a broad range of internal and external stakeholders on a range of business sensitive ● To ensure compliance with all confidentiality and governance issues. requirements within the department. ● Lead as the expert; integrating systems and managing effective ● To adhere to the NHS Managers Code of Conduct and any other working relationships with the appropriate stakeholders. relevant professional codes of conduct at all times. ● Manage potentially aggressive and/or antagonistic situations with staff and stakeholders within change programmes for successful outcomes often dealing with complex and conflicting issues with staff and stakeholders. ● Link with managers and members of other initiatives to address inter- dependencies and ensure alignment. ● Employ effective communication, negotiation and influencing skills to enable an effective change management with stakeholders at all levels (including senior management) who may hold differing and contentious views. ● Represent the Sector in sensitive and political situations, delivering difficult messages where required to high-level audiences. ● Effective stakeholder management across different departments and at all levels, maintaining relationships with key and high-profile stakeholders, such as key strategic regional and national policy makers.

Organisational structure

Person specification

Criteria Essential Desirable Evidence*

Qualifications Masters level qualification (or equivalent experience) in a relevant discipline ✓ A/I

Knowledge and A/I experience In depth additional expert knowledge acquired over a significant period of time in the following areas:

✓ Knowledge of evidence based policy making

Experience of operating in complex, highly political environments ✓

Extensive experience of developing and recommending change and transformation strategies based on evidence and analysis ✓

Subject matter expertise across a number of key areas relating to digital product development ✓

Extensive experience and understanding of operating in complex delivery environments ✓

Proven and significant leadership experience and/or formal management

qualification ✓ Evidence of post qualifying and continuing professional development ✓ Must have an understanding of the background to and aims of current healthcare policy and appreciate the implications of this on engagement

Should have an appreciation of the relationship between the Department of ✓ Health, the NHS England/ NHS Improvement and individual provider and commissioning organisations. ✓

Demonstrable experience of managing and prioritising a large budget with solid working knowledge of financial process requirements. ✓ Previously responsible for a budget, involved in budget setting and working knowledge of financial processes ✓ Member of relevant professional body ✓

Skills Capabilities & Highly developed communication skills with the ability to communicate on highly A/I Attributes complex matters and difficult situations ✓

Ability to provide and receive, convey and present highly complex, sensitive and/or contentious information to large groups, responding openly to questions to ensure full understanding and engagement ✓

Ability to communicate effectively with clinical, academic and all levels of staff ✓ High level analytical skills and the ability to draw qualitative and quantitative data from a wide range of sources and present in a clear concise manner ✓ Ability to analyse numerical and written data, assess verbal, written, numerical and draw appropriate conclusions ✓ Demonstrates sound judgement in the absence of clear guidelines or precedent, seeking advice as necessary from more senior management when appropriate ✓ Leadership, vision, strategic thinking and planning with highly developed political skills ✓

Ability to demonstrate a high level of expertise in providing senior leadership ✓ Ability to work on own initiative and organise workload, allocating work as

necessary, working to tight and often changing deadlines.

✓ Ability to make decisions autonomously, when required, on difficult issues.

Autonomy to undertake actions as a result of own interpretation of policy and ✓ guidance providing a source of expert advice to the organisation

✓

Values and ✓ A/I Behaviours Commitment to and focused on quality, promotes high standards in all they do. ✓ Able to make a connection between their work and the benefit to patients and the public.

Ability to operate in a value-driven style consistent with the values of the public ✓ services and specifically with the new organisational values

Works across boundaries, looks for collective success, listens, involves, respects ✓ and learns from the contribution of others

Values diversity and difference; operates with integrity and openness ✓

Works well with others, is positive and helpful, listens, involves, respects and learns from the contribution of others. ✓ Consistently looks to improve what they do, look for successful tried and tested ways of working, and also seeks out innovation. ✓

Actively develops themselves and supports others to do the same.

Needs to have a thorough understanding of and commitment to equality of ✓ opportunity and good working relationships both in terms of day-to-day working practices, but also in relation to management systems.

Self-awareness in teams of emotional intelligence, biases and personal triggers ✓ with cultural sensitivity and awareness.

Values diversity and difference operates with integrity and openness. ✓ Embrace change, viewing it as an opportunity to learn and develop. ✓ Demonstrates honesty and integrity and promotes organisational values. ✓

✓

Other Ability to travel across multiple sites where required ✓

* Evidence will take place with reference to the following information:

A Application form

I Interview

T Test or Assessment

C Certificate