Swiss-American Chamber of Commerce New York Chapter re:view Winter 11

Upcoming Events Business Matters

March 23, 2011 Schindler awarded new contract to supply elevators and escalators for Grand We have confirmation of Harry Hoh- Central Terminal station meister (CEO Swiss) Schindler has been awarded a contract with an initial value of $24 million with options for up to a total value of $70 million to supply elevators and escalators for a new Welcome to the New York Chapter! rail connection to Manhattan’s Grand Central Terminal Reiss + Preuss LLP (GCT). 1350 Avenue of the Americas Suite 2900 The East Side Access project, scheduled for comple- New York, NY 10019 tion in 2016, will establish a direct rail link from New York City’s Long Island to the east side of Manhattan, [email protected] shortening the journey for thousands of commuters. The www.reisspreuss.com contract for Schindler includes options for the installation and maintenance of 22 elevators and 47 escalators, 17 of which are 91.5 feet (27 meters) long and six stories high. Adecco Group North America New underground station for Grand Central Melville, NY 11747 www.adeccousa.com The new rail connection is an extension of the Long Island Railroad (LIRR), which currently has only one line into Manhattan (to Pennsylvania Station). The project is managed by the New York City Metropolitan Transportation Authority (MTA) and includes a new underground terminal for GCT. The contract was awarded to Schindler by the MTA’s Capital Construction Company.

Victorinox Swiss Army, Inc. First delivery in 2011 Monroe, CT 06468-1212 The first delivery of Schindler installations is expected towards the end of 2011. All www.swissarmy.com elevators and escalators will be supplied by Schindler’s operations in the United States. Schindler’s escalators are among the most energy efficient available, utilizing standard high-efficiency motors and regenerative drives, which can return energy back into a building’s electrical system. Additionally, optional intermittent operation Swiss Re American Holding Corp. features can save over half of the total energy usage of the machine by operating at New York, NY 10055 crawl speed when there is no passenger on the escalator. www.swissre.com Schindler is currently supplying several major public-transport projects glob- ally, including a nationwide expansion of China’s rail network, new metro lines for Mumbai, India and Istanbul, Turkey, as well as new terminals for Los Angeles’ and Berlin’s international airports. About Schindler Vontobel Asset Management, Inc. New York, NY 10036 Founded in Switzerland in 1874, the Schindler Group is a leading global mobility www.vusa.com provider with more than 43,000 employees and a presence in over 140 countries. The company design, manufactures, installs services and modernizes elevator and escalator systems for almost every building type. Schindler supports sustainable urban development with safe, reliable and energy-efficient mobility solutions. www.schindler.com

01 Editorial Dear Reader, As a multicultural, American-Swiss family, we are truly blessed to call two places our home: New Jersey and Zurich. It’s been a busy winter so far and many of The sad news is that I have to resign from our New York Chap- us are in the firm grip of the New Year rush ter board and our PR & Communications Committee. in order to jump start business activities after the Holidays. I write you this editorial with bittersweet feelings as the Swiss American Chamber of Commerce has been home to me for Although being innovative is one of the almost five years. During this time, I have made some very most discussed and valuable leadership good friendships along the way and appreciated the oppor- capabilities, it is also one of the most chal- tunity given to me to support many of our New York Chapter lenging ones to achieve. Switzerland in par- activities. ticular, tiny in size as a nation, with limited natural resources and a small domestic market, recognized early on that innova- Going forward, my dear friend and chapter colleague Gerhard tion is the major driver for its economic well being. Hence it Stubi, as my successor, will take over the newsletter respon- historically fostered a business climate, which allowed mul- sibilities. tinationals as well as small and medium-sized companies to I wish you happy reading and a great, successful and healthy focus on cutting-edge product and service development. In New Year! this newsletter edition you can read about a diverse spectrum of Swiss companies, small and large, how they were able to differentiate themselves from their competitors in the United Kind regards, States. George Grubenmann Finally, this is the last time you’ll be reading an editorial from Member of the Board (ret.) my MacBook Air. As you know, I have been a proud board Swiss American Chamber of Commerce member of our New York Chapter for the past few years and New York Chapter a strong supporter of our Swiss American Chamber of Com- merce mission. Well, my family and I decided that Zurich is where we need to be long term.

The View from Zurich in January 2011

Dear Members, will continue to be unpredictable). While the Swiss National The Swiss Franc – our beloved na- Bank can manage some short-term disruptions, it cannot tional currency – has in the last months change the strong tide of currency markets. It would be like beaten all records against the US Dollar holding back a Tsunami with your bare hands! So probably, and the Euro. At the time of writing this the Swiss economy will have to live with the strong Franc. article, the Euro was under CHF 1.30 Swiss companies have been great at succeeding even with and the US Dollar well under CHF 1.00. a strengthening Swiss Franc. Proof needed? In the last 30 We are justifiably proud of the strong years, the US Dollar lost some 75% of its value versus the franc as a sign of trust investors and trader around the world Swiss Franc. And the US market is still the second largest set in the Swiss economic, fiscal and financial policy. We are export market for Swiss goods with 10% of Swiss exports the best: Hurrah! (behind Germany with 20%, but ahead of France, Italy or Well, short-term this might be a good thing: All imported the UK!) and it also is by far the largest destination of Swiss goods are cheaper, even filling up the car will be less ex- investments. So, except for strong short-term fluctuations, pensive. Our Christmas vacations in the Austrian mountains Swiss companies will certainly be great at adapting to a or in Hawaii will be cheaper. And inflation will be held down strong CHF. But for the Swiss economy, the challenge is thanks to the cheaper imports. So, is it Christmas and Easter much more difficult. at the same time? For the majority of Swiss companies, adapting in the me- Unfortunately not! Our tourism industry is already suffer- dium and long-term will mean physical hedging, in other ing from the strong Franc. Many foreigners will think twice words having the cost in the same currency as the revenue. about coming to Switzerland at these prices and even Swiss In non-economic terms, this means moving jobs of facto- residents might start thinking about alternatives to Davos ries, R&D laboratories and management out of Switzerland or St.Moritz. For our very important export industry, the to EU countries, to the US and to Asia. Short of finding a strong Franc is bad news. Short-term, financial hedging will recipe against a strong Swiss Franc, outsourcing, off shor- give some stability, but medium and long-term this is not a ing and relocation closer to customers will continue to be a feasible solution. significant negative contribution to the growth of the Swiss economy. The basic economic factors, such as the government debts in most large economies and the uncertainties surrounding In order to continue the success story of the Swiss econo- the Euro make it highly probable, that the Swiss Franc will my, there is no other solution than diligently doing our further strengthen over the long-term (short-term movements (Continued on page 3)

02 Sika – Innovation and Consistency Since 1910 Sika Corporation celebrated its 100 Year Anniversary on Fri- authorities to the celebration. The theme of our centen- day, August 27, 2010, to recognize and celebrate the founding nial celebration is “Sustainability”. As a Responsible Care of the company in Switzerland in 1910. This is a significant employer, we are actively seeking new ways to help limit and achievement of a century of solid progress as a global leader reduce our carbon footprint on the environment while at the in processing materials used in sealing, bonding, damping, same time forging new and innovative approaches with our reinforcing and protecting. Sika now services building and customers. manufacturing industries with a solid range of high-quality At our headquarters in Lyndhurst, NJ, President & CEO, Paul products in concrete admixtures, specialty mortars, sealants Schuler, welcomed our special guests: Mr. Ernst Baertschi, and adhesives, damping and reinforcing, structural strength- Chief Executive Officer of Sika AG; Commissioner Elizabeth ening systems, industrial flooring, roofing and waterproofing Randall of the NJ Board of Public Utilities, and our guest systems to build total solutions for our customers with a pres- speaker, Mr. Andrew Winston, who is a globally recognized ence in more than 70 countries and over 12,000 employees expert on green business and co-author of the best-selling worldwide. book, Green to Gold. Following the presentations, our Sika Corporation’s first operations began in the US in 1937 guests and employees enjoyed a celebratory lunch followed and some of our original construction projects included the by a “Green Fair”. Our guests enjoyed a fun and informative Tappan Zee Bridge and Holland Tunnels. We are headquar- afternoon, visiting the many vendors and organizations to tered in Lyndhurst, NJ with over 1,000 employees nationwide. learn about energy efficiency, transportation alternatives, wa- Celebrations were held at all our major locations across the ter conservation, recycling, healthy living, and locally-farmed country and Canada. In addition to the participation of our produce. employees, Sika invited customers, vendors, and local

Ernst Baertschi, CEO, Sika AG and Commissioner Elizabeth Randall, NJ Board of Public Utilities

(Continued from page 2: The View from Zurich in January 2010) homework, again and again. Creating and maintaining the market. Our success comes through hard work and brains. best platform for international companies, keeping our bor- That we can be proud of! ders open for trade, investments and qualified people, con- I wish you a great start into what proposes to be an exciting tinuously strengthening our education system, promoting year. And I am looking forward to working with you to help innovation and creating of new companies will not solve the moving the Swiss-American relationship into positive and problem of the strong Swiss Franc, but it will keep Switzer- prosperous direction. land as one of the most competitive and innovative econo- mies of the world – in spite of the strong Swiss Franc. But thinking Switzerland has won the race and retreating to the Martin Naville, “Reduit” to savor the victory and reduce “foreign influence” Chief Executive Officer will spell doom on the Swiss economy. Switzerland has no Swiss American Chamber of Commerce cheap labor, no natural resources, no major domestic

03 In the City - Company Highlights

Swiss Chocolate Heaven in New York THE HOUSE OF GÜBELIN Teuscher Chocolates of Switzerland began more than 70 Since 1854 the name Gübelin has stood for the very high- years ago in a small town in the Swiss Alps. A master choco- est standards in jewellery, watches and gemstones. With its late maker embarked on a path that would make him one selection of elegant timekeepers and fine jewellery the family- of the world’s greatest chocolatiers. Dolf Teuscher skillfully run business is represented at all the prime locations in Swit- blended the world’s finest and only natural ingredients to zerland: Lucerne, Zurich, Basel, Bern, St. Moritz, Lugano and produce his now famous recipes. Their chocolates are pre- Geneva. The Gübelin jewellery collection from the company’s pared fresh in their kitchen in Zurich and flown directly to all own workshops at its headquarters in Lucerne is available Teuscher stores in Manhattan. Many connesseurs consider only from these exclusive locations. Teuscher chocolates among the very best in the world. The Gübelin Holding is headed by its president Thomas Gü- www.teuscher.com belin, in the fifth generation, assisted by his children Raphael and Sara Gübelin. Besides the jewellery stores of Gübelin AG and the Gübelin Ateliers AG, the corporate group also includes Gübelin Gem Lab Ltd., a scientific gemstone labora- tory recognised worldwide. For more information please visit their website at: www.guebelin.ch

Genuine Beauty is Everlasting New York – Gübelin’s new jewellery collection With timeless aesthetics, a memorable golden age of art and the distinctive signature of Gübelin the Jewellers, New York is the new jewellery collection that pays tribute to Art Deco, with its striking colours and gentle, geometric shapes. Its neck- laces, bracelets, earrings and rings combine the finest white gold with fire enamel and diamonds.

New York, the city that never sleeps, is also the city of yearn- ing and longing, the vibrant and pulsating city that blends modern urbanity with the aesthetics of historical architecture. New York and the legacy of Art Deco were the inspiration behind the latest eponymous collection of luxury jewellery by Gübelin the Jewellers. In a development process lasting more than a year, the designers and goldsmiths at the Gü- belin workshops at the company’s headquarters in Lucerne adapted that inspiration for the modern age.

04 Rex the Peeler is King of the Kitchen and marketing to a large extent ignored because there was no need for them. Switzerland’s Rex has proved itself a classic among kitchen tools, selling more than 60 million times worldwide since its RECESSION invention more than half a century ago. When Newec took over as manager in 2000, he had to face Its popularity is undisputed and the little handy vegetable difficulties that had been caused by recession. He also had to economy peeler has even found its way onto a Swiss postage face a father who saw no need for changes. stamp. “On the one hand it was very easy because I grew up with But the future of the Zena company that makes Rex is not go- this product and made them when I was young to earn some ing to be easy as it is fighting against falling prices, increas- pocket money. ing competition from abroad and a succession problem. “But it was less easy when it came to reshaping the company While you might think that this is a product that comes out of to bring changes in public relations and marketing. In the past a large factory with an army of employees, think again. my father didn’t have to make an effort in this direction.” Rex, which has been internationally protected since 1947, is Newec once considered giving up but is determined to try manufactured at a small company near Zurich which employs to continue the family tradition and is now sole owner of the only ten people. company. At the age of 48, he also has to think about who will take over from him. The peeler probably owes its success to its design, the fact it is comfortable to hold and is “Swiss made”, and its price. It With two daughters who have other ideas about their careers, costs a mere SFr1.90 ($1.53). Newec has to face the fact that he may well have to sell the company for it to survive. He added that staying ahead of the competition comes down to price and noted that Rex was well accepted and had a good name. “Rex is selling for SFr1.90 in the shops at the moment so we really have to produce a large quantity of these peelers to make enough money for all the people in the factory. “I try to make the firm a bit more popular and to make a family out of our products with the packaging. We have some new products including a Julienne cutter, which is at the moment very popular.” But even the Julienne cutter came at a price for the company, MINAMALIST DESIGN as it needed investment in equipment to make it both reliable It has an ingeniously minimalist design - a 13mm wide and successful. U-shaped bent stripe of aluminium with a pivoted sharp “It costs a lot of money to produce the new tools... And we tempered steel blade and a side knife for cutting out eyes of have to sell [the cutter] at a price that is compatible with that potatoes. from Asia.” The basic Rex model has six parts. Its cousin Star is made of While more than a million standard Rex peelers are produced stainless steel and has just three. every year, the company also sells a gold-plated model of the “It impresses me to have a product that is popular but I am tried and trusted tool. surprised because it really doesn’t look all that great. But in It was first made in 1997 to celebrate the 50th anniversary of use it’s perfect, and it’s cheap,” Peter Newec, owner of the the international protection of Rex and 6,000 have been sold Zena company that makes Rex, told swissinfo. since it was taken up by a Swiss department store. One story goes that Newec’s grandfather Alfred, the inventor More information: of the Rex, had problems peeling potatoes when he was in the army and tried to make life easier for himself by making a www.zena-swiss.com novel tool. “We are not sure exactly how he got the idea for the peeler. He probably saw the blade in America and then produced his own handle,” Newec said. The Rex was a huge success for many years and the com- pany profited from demand outstripping supply until the late 1990s. But the firm had not moved with the times, with innovation Article copyright: www.swissinfo.ch

05 The Young Professional Committee Celebrates Its First Birthday With a Happy Hour Event on Social Media and Entrepreneurship

makes this inspiring worldwide collaboration happen is the use of social media – a word that Sandboxes already con- sider slightly passé. Fabian foresees a couple of major trends surfacing in en- trepreneurship and social media this coming year. Among them are ideas such as Shared Micro-Responsibility, where, in the spirit of cloud networking, online friendships are taken to the next level in order to efficiently use the internet to collaborate on projects. Piece by piece, pixel by pixel, the crowd-sourced work comes together guided by a shared cause. Or take the Sandboxer’s guiding principle of Digital Intimacy: By carefully and purposefully merging the social and interest spheres on the internet, digitally intimate net- works are creating a place to filter out the noise on social media. Social media is changing constantly. Hence it was great to get an inside scoop on what to expect and what’s to come What has started as a mere idea over a year ago has be- from someone who is at the pulse of it all. Fabian’s forecast come a fully fledged committee affiliated with the New York gave plenty of discussion points during the networking part chapter of the Swiss-American Chamber of Commerce: By of the event. successfully launching the Young Professionals Committee And there is more to come: The next YPC event on Swiss (YPC), we have started to build a network for the younger Design is already in the making. To stay up to date with generation of Swiss-Americans in the Greater New York YPC, please check in with us on Facebook or LinkedIn. area -- people like us. Young Professional Committee is affiliated with the New As it turns out, looking for a networking platform to connect York chapter of the Swiss-American Chamber of Com- with other young professionals in New York, to get together merce. The YPC is a community of young professionals, en- for business events in a social and relaxed environment, trepreneurs, scientists and artists from every walk of Swiss- and to find inspiring new ideas while meeting fellow young American life. We now offer a YPC membership for young Swiss-Americans in the City is not an isolated cause. professionals to join the SACC’s New York Chapter for only And we are proud to say that after several informal gather- $95 a year, allowing for full access to the chamber events, ings and initiating events such as a YPC preview of Ro- as well as invitations to all YPC events and activities. man Signer’s latest exhibition at the Swiss Institute (kindly Want to find out more? Visit our Facebook page: www.face- offered by Gianni Jetzer), the YPC has already grown to a book.com/swissamerican.ypc or email us directly at ypc. remarkably diverse group of Young Professionals (YP’s) [email protected]. over the past year. Sandbox incubates the most exceptional young achiev- To celebrate our first year of existence and to kick-off an ers between 20 and 30 by providing them with a trusted inspiring 2011, YPC organized an event on social media and environment to grow and ultimately have more impact. We entrepreneurship on January 19th. A group of young (and select, connect and support young people who make things a few senior) business professionals and entrepreneurs happen in a global community. www.sandbox-network.com gathered for a happy hour at the WeWork lounge in Soho, NYC. The evening was hosted by Greater Zurich Area Inc., the Investment Promotion Agency for the economic region of Zurich, Switzerland. The YPC invited Fabian Pfortmüller, the chairman and Co-founder of Sandbox Network, for a conversation about entrepreneurship and current trends in social media. As a young serial entrepreneur, a Zurich native and NYC resident, Fabian is clearly ahead of the curve in all things young, social and entrepreneurial. Sandbox Network is a social playground and late stage incubator for entrepre- neurs under 30, a place where high achieving young talents from across the globe pick their brains and collaborate on many different projects. Values such as diversity, tech-af- finity, sustainability, developmental and humanitarian work with a positive impact on society are high on the agenda of Sandbox Network. Sandboxers – as they call themselves – can be found in 22 cities and the network counts over 500 members. What

06 Entrepreneurs at Large Successful entrepreneurship: Film Business in an Ever- What are the biggest challenges of producing a film? Changing World Other than finding financing? A true challenge is that our industry is changing at a rapid fire pace, and there have been major paradigm shifts that have and still are altering our industry fundamentally no matter if we produce commercial work or independent films. The biggest challenges we face are the fact that traditional distribution channels are vanishing fast and most indepen- dent producers now self-distribute and the fact that content is being consumed completely differently, especially by a young(er) cyber-native generation, which expects content to be free and interactive and watches it in short spurts while doing ten other things. When I started in this business, a film was a film. As pro- ducer, you handed the film off to a distributor once it was finished. If you were lucky, it was shown in a movie theater or on TV and later distributed as VHS; if not it ended up on a shelf somewhere. Today producers need to secure financing for promotion and distribution as well, which is about 50% of the production budget and that is a huge challenge in today’s down market. The good news is that we retain much more control over our films. The traditional distributors are equally challenged in Nina Froriep has come a long way since arriving in New York figuring out a new world of distribution, so we’re all making it in 1989 fresh from an internship at the European Business up as we go. Channel and the University of Zurich. Her original goal of be- After all these years, what gets you up in the morning? coming a copywriter gave way to her new found passion for The prospect of a strong cup of tea. There are many things I filmmaking. She enrolled at the New School with a focus on love about what I do. Firstly, as a small business owner in a filmmaking and started to shoot her own films as a student. creative field, I do get to wear many different hats. I have to After graduating, she worked in every imaginable role on set stay on top of trends in many different fields, but I often have and up through the ranks to producer. the creative freedom to work on projects that are close to my Undaunted by long hours and heart. little job security – almost every I love the diversity of the people I work with. A film is always member of a film crew is a a collaboration of many different talents, some of which are freelancer and length of employ- “suits” and some of which are “sneakers” and some of which ment is limited - Nina decided are “nerds”. It’s a wonderful aspect of my job to bring all to found her own company, Clock Wise Productions in 1997. these people together and motivate them to do their best Since then, she has produced everything from national TV work. I thrive on that. commercials, corporate videos, documentaries, TV specials, music videos, multi-media events and town hall meetings, What’s next? including the the Swiss National Day celebration here in New Besides developing a new documentary, I have started a York back when it was on Pier 54. Benefiting from her base Think Tank with other entertainment industry leaders from in New York she has also become a principal resource for every aspect of our industry. We are discussing the future many international corporate communications and produc- of our industry: how independent, as well as Fortune 500 tion clients. companies, will have to adjust to the shifts we are seeing in production, distribution and consumption of entertainment. As a board member of both the Swiss Benevolent Society It’s a bit nerve-wracking at times, but for the most part it’s and the Swiss American Chamber of Commerce, Nina is thor- very exciting to be in the midst of a perfect storm. oughly entrenched in New York’s Swiss community. Priceless Moment? Nina, please tell us a little bit about your latest project – the It’s a two-step process. The first is the blank stare that I get documentary Abraham’s Children. when I tell people that “I produce videos”. The second when Abraham’s Children was a departure from my usual work in that blank stare has been converted into unabashed excite- that it is a full feature length film which I not only produced ment after a client has seen their video for the first time. but also directed. The film tells the stories of children from six diverse Muslim families in the greater New York area through Thank you very much! their voices and experiences. The idea was to demystify the Gerhard Stubi ‘other’ and bring Muslims to the attention as your neighbors, Member of the Board classmates, colleagues and human beings that strive for the Swiss American Chamber of Commerce same American dream as generations of immigrants and Americans before them. More information at www.clockwiseproductions.com, www.abrahamschildrendoc.com and @NinaFroriep 07 (Continued from page 1: Business Matters)

Comlux is expanding its fleet captures the cross-business brand positioning to resonate with all audiences and reflect our dedication to helping our 2010 is the year of expan- clients succeed. sion for Fly Comlux, the VIP charter and Aircraft “This is much more than a simple advertising campaign,” said Management division Group CEO Oswald J. Grübel when the campaign launched in of Comlux The Aviation Switzerland in August. “’We will not rest’ expresses the com- Group. A brand new mitment, attitude and responsibility of each and every one of Bombardier Global XRS us at UBS, starting with me.” has already joined the Chief Communication Officer Michael Willi added, “We want fleet and is today on the our commitment to our clients to come across in an engaging static display at EBACE Air Show. In addition, within the next and credible way. We underscore this clear, powerful promise months, Comlux will integrate in its fleet a Challenger 605, an- we’re making by linking it to personalities who, with the help other Global XRS, Airbus A318 Elite and A320 Prestige. The of others, have demonstrated it so memorably in their own A320 Prestige is currently in cabin completion in Indianapolis lives.” at Comlux America. These 5 brand new aircraft are all avail- able for charter and Comlux will be able to cater the rising The US campaign debuted on Tuesday, October 12 in the charter demand after a challenging 2009 year. Wall Street Journal and the Financial Times. In the coming months, ads will appear in Barron’s, Forbes, the Economist In addition to its existing products and services, Comlux has and Bloomberg Businessweek. In addition to business and decided to be present on the very specialized market of wide- financial publications, ads will appear in lifestyle publications body/long range aircraft to meet the charter needs of a very – Architectural Digest, Condé Nast Traveler, Golf Digest, The demanding category of customers. For this purpose, Comlux New Yorker, and The Sunday New York Times Magazine as has chosen to add to its fleet a 767-200ER BBJ aircraft. well as in the thought leadership magazines Harvard Busi- Comlux Completion (formerly Indianapolis Jet Center), part of ness Review and The Atlantic. the Switzerland-based Comlux The Aviation Group, operates On October 18, the campaign expanded with the start of two hangars at the Indianapolis International Airport. There, TV and digital advertising. Television advertising will run the company upgrades, refurbishes, completes and provides on CNBC, MSNBC, Bloomberg and the prestigious Sunday maintenance services for jets and other aircraft. The com- morning talk shows, Meet the Press and Face the Nation. pany plans to invest .3 million to expand the existing hangars Digital advertising will run on key sites frequented by our au- and construct an additional hangar to accommodate wide diences: WSJ.com, CNBC.com, Forbes.com and Bloomberg. body aircraft. com. www.comluxaviation.com “There is no better time than now to fully embrace the spirit of the campaign and win back client trust,” said Robert Wolf, Chairman & CEO UBS Americas. “We have a tremendous op- UBS launches new global advetising campaign in the US portunity to establish UBS as the leading bank in the Ameri- The firm’s new brand campaign was cas, and I am confident that we are up to the challenge.” rolled out in the US recently. The UBS Celebrates Great American Orchestras: Volume IV - advertising translates key elements Now Available of the UBS Identity into TV, print and digital ads centered on the idea and tagline “We will not rest.” UBS Celebrates Great American Orchestras: Volume IV is now available for purchase. This CD makes a great take away The US advertising features four American icons, each of gift at an event or nice follow up to send to a client after a whom has achieved greatness with the support of their meeting. They are only $2.50 per CD. teams: Neil Armstrong, Muhammad Ali, Amelia Earhart and Thomas Edison. Our firm’s orchestral sponsorships build upon our long his- tory of supporting the art form around the globe and this CD The Armstrong ad has been tailored for our institutional features selections performed by the firm’s 2009-10 sponsor- and corporate audiences and the Ali and Earhart ads are ship partners. designed to address the individual investor. The Edison ad

Swiss-American Chamber of Commerce About this Newsletter New York Chapter 500 Fifth Avenue, Room 1800 We welcome your suggestions. If your organization or firm would like to reach our members and New York, NY 10110 has anything of interest, please feel free to submit it to us. 212 246-7789 phone Editor-in-chief: George J. Grubenmann Translation Expert: Carol Nold (-McKell) 212 246-1366 fax [email protected] [email protected] [email protected] Whilst every effort has been made to ensure that the information contained in this newsletter is accurate, neither the editors nor the Swiss-American Chamber of Commerce can accept any liability Design by Ops Divina or responsibility for errors, omissions resp. consequences resulting from the use of this publication. www.opsdivina.com This newsletter can also be downloaded from the SACC homepage: www.amcham.ch

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