Curriculum Vitae

Home , Daily Times (Nigeria)

CURRICULUM VITAE

SECTION A: PERSONAL DATA

1. NAME (SURNAME FIRST) : KEHINDE, OLADELE JOSEPH. (Ph.D)

2. DATE OF BIRTH: 22 JULY, 1963.

3. TOWN: ODO-OWA , KWARA STATE

4. LOCAL GOVERNMENT AREA: OKE –ERO LOCAL GOVT., KW/ST

5. STATE OF ORIGIN: KWARA STATE

6. NATIONALITY: NIGERIAN

7. MARITAL STATUS: MARRIED

9. NUMBER OF CHILDREN: FOUR

10. CONTACT ADDRESS: DEPARTMENT OF BUSINESS MGT,

COVENANT UNIVERSITY, OTA,

OGUN STATE, NIGERIA.

11. TELEPHONE NUMBER: +2348137446490

12. E-Mail Address: [email protected] [email protected]

13 PRESENT POSITION: ASSOCIATE PROFESSOR OF MARKETING .

14. NEXT POSITION SEEKING FOR: PROFESSOR OF MARKETING & MANAGEMENT. .

SECTION B : EDUCATIONAL HISTORY

1. INSTITUTIONS ATTENDED WITH DATES

S/N Degree Year Institution 1 Ph.D. 2003---2009 Covenant University. Ota, Ogun State, Nigeria. 2 M. Sc. 2000---2002 University of Lagos, Lagos, Nigeria. 3 B.Sc. 1983---1986 University of Ilorin, Nigeria 4 H.S.C/ ‘A’ LEVEL. 1981---1983 Kw. St. Coll. of Tech.(now Kwara state Polytechnic) 5 WASC 1975---1980 Iloffa Gramm. School; Kwara state

2. ACADEMIC QUALIFICATION

S/N Qualifications Type Date 1 Ph.D. Marketing 2009 2 M. Sc. Business Administration.(Marketing) 2002 3 B.Sc. Business Administration 1986 4 H.S.C H. S.C “A level” 1983 5 WASC WASC / Sec. School certificate 1980

3. TEACHING EXPERIENCE (a) ACADEMIC RANK HELD

S/N NAME OF FROM TO STATUS INSTITUTION. 1 COVENANT 1st Sept, 2016 Till Date Associate Professor of UNIVERSITY Marketing & mgt 2 COVENANT 2013 2016 Senior lecturer UNIVERSITY 3 COVENANT 2010 2013 L1 UNIVERSITY 4 COVENANT 2007 2010 L11 UNIVERSITY 5 COVENANT 2003 2007 Assistant Lecturer UNIVERSITY

(b) . ACADEMIC POSITIONS HELD 1. Deputy Director (Commercialization) Covenant University Center for Research, Innovation and Discovery. (CUCRID) 2015 /2016 Session. 2. Head of Marketing Unit . 2014 -2017

3. Examination officer, Business Management Department (Business Administration, Marketing and IRH) 2012-2014 4. Chairman, Departmental-Industry linkages committee.2012-2014 5. Level Adviser since 2004 till Date (Different levels. I have graduated two sets)

INDUSTRY EXPERIENCE: i. Examiner, National Institute of Marketing of Nigeria. (NIMN) 2006-Till Date ii. Advert Manager – Daily Times of Nigeria Plc. Oct. 1999 – 2001 (Feb.) iii. Advert Manager (Sales), Daily Times, Ikeja May 1995 – 1999 (Oct.). iv. Client Service Manager, Daily times of Nigeria Plc., Ikeja Sept 1993 – 1995 v. Acting Client Service Manager, Daily times of Nigeria Plc. Ikeja. Mar – Sept. 1993 vi. Advert Production Supervisor, Daily Times of Nigeria. 1988 – 1993

4. COURSES TAUGHT AT BOTH UNDERGRADUATE AND PG LEVELS

S/N COURSES TAUGHT COURSE CODE LEVEL

1 Business Communication BUS 124 100

2. Principles of Management I BUS 211 200

3. Principles of Management II BUS 221 200

4 Principle Of Marketing.1 MKT 211 200

5 Principle Of Marketing.11 MKT 221 200

6 Marketing Management MKT 311 300

7 Marketing Research MKT325 300

8 Integrated Marketing Communications MKT 321 300

9 Product Planning And Development MKT 413 400

10 Industrial Marketing MKT424 400

11 Sales Management MKT 414 400

12 Introduction to Integrated Marketing MKT 714 PGD Communication

13 Advanced Marketing Management MKT 814 M.Sc. & MBA

14 Advanced Strategic Management BUS 815 M.Sc

14 Readings In Marketing MKT 832 M.Sc.

15 Marketing Communication MKT 832 M.Sc

16 Corporate Planning BUS 812 M.SC

17 Seminars In Marketing MKT 914 Ph.D.

18 Integrated Marketing Communication MKT 923: M.Sc & Ph.D.

19 Government Business And Society BUS 916 Ph.D.

5. SCHOLARSHIP, FELLOWSHIP AND PRIZES

PRIZES 1. 2019-Marketing Award. Marketing Best Lecturer of the Year. Given by Nigerian Marketing (Students Association (Covenant University Chapter) 2. 2017- Marketing Award. Marketing Best Lecturer of the Year. Given by Nigerian Marketing (Students Association (Covenant University Chapter) 3. 2016 Award of special leadership: Head of Unit, Marketing. Given by Nigerian Marketing Students Association (Covenant University Chapter) 4. 2015- Award of special leadership: Head of Unit, Marketing. Given by Nigerian Marketing Students Association (Covenant University Chapter) 5. 2014- Lecturer of the Year. Given by Nigerian Marketing Students Association (Covenant University Chapter) 6. 2013- Award of excellence. Best Lecturer of the Year. Given by Nigerian Marketing Students Association (Covenant University Chapter) 7. 2010- Lecturer of the Year. Given by Nigerian Marketing Students Association (Covenant University Chapter)

6. PUBLICATIONS AND JOURNALS ( INTERNATIONAL& LOCAL)

A. INTERNATIONAL JOURNAL PUBLICATIONS 1. Aka, D. O., Kehinde, O.J. & Ogunnaike,O.O. (2020). Impact of celebrity attractiveness on quality positioning strategy. International Journal of Management. 11(7), 282-292. ; Indexed in Scopus 2. Borishade, T.T., Kehinde, O. J., Ogunnaike, O., Worlu, R.E., Iyiola, O. & Dirisu, J. (2019). Customer experience management: An empirical evidence of functional clues and engineering student’s loyalty. International Journal of Mechanical Engineering and Technology. 10(1), 1-7. ; Indexed in Scopus 3. Fadeyi, O., Kehinde, O., Imhonopi, D. and Nwachukwu, C. (2019). Analyzing Succession Management Practise in the Context of Organizational Survival: A Qualitative Approach. International Journal for Quality Research, 13(2) 413 – 432 4. Akinbode, M., Adegbuyi, O., Kehinde, O.J., Agboola, M. & Olokundun, M. (2019). Perceived value dimensions on online shopping intention: The role of trust and culture. Academy of Strategic Management Journal. 18(1), 1-20. Indexed in SCOPUS. 5. Ogbari, M.E., Olokundun, M.A., Taiwo-Adelakun, J., Kehinde, O. J. & Amaihian, A.B. (2019). Relevance of sustainable innovation on organization and its business environment: What manager’s should know. International Journal of Civil Engineering and Technology. 10(2), 269-279. Indexed in Scopus 6. Borishade, T., Worlu, R.E. ; Kehinde O. ; Ogunnaike, O., Iyiola, O., Dirisu, J., Olokundun, M. & Ibidunni, A. (2018). Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. Data in Brief. 19, 1948-1952. Indexed in Scopus / Google Scholar/ Doaj

7. Borishade, T., Kehinde O., Iyiola, O., Olokundun, M., Ibidunni, A., Dirisu, J. & Omotoyinbo, C. (2018). Dataset on customer experience and satisfaction in healthcare sector in Nigeria. Data in Brief. 20, 1850-1853. Indexed in Scopus / Google Scholar/ Doaj 8. Borishade, T., Worlu, R. E.; Kehinde O. ; Ibidunni, A., Ogunnaike, O., Dirisu, J., Ogueyungbo, O. & Peter, F. (2018). A dataset of customer loyalty and variation in perception of customers across demographic characteristics in healthcare sector of Nigeria. Data in Brief. 20, 353-357. Indexed in Scopus / Google Scholar/ Doaj 9. Fadeyi, O.I., Kehinde, O. J., Nwachukwu, C., Adegbuyi, A.A. & Agboola, O,O. (2018). . Public private partnership for sustainable infrastructural development in Lagos metropolis: prospects and challenges. Research and Science Today. 15(1), 25-4. 10. Iyiola, O., Borishade, T.T., Ogunnaike, O., Kehinde, O.J., Falola, H.,Omotoyinbo, C. & Ogazi, J. (2018). Attitude of customers towards made in Nigeria textile industry. International Journal of Civil Engineering and Technology. 9(12), 214-228. Indexed in SCOPUS 11. Olokundun M, Kehinde O. J. , Ogbari .M, Peter F, Borishade T., Falola H., Salau O. (2018). Survey data on Teaching Strategies and Product Innovation: A Focus on Selected University Students in Nigeria. Data in Brief. 18, 248-254 Indexed in Scopus / Google Scholar / Doaj 12. Olokundun, M., Falola, H., Ibidunni, S. Ogunnaike, O., Peter, F. and Kehinde, O. (2018). Entrepreneurship and Innovation Performance: A Conceptual Model. Academy of Strategic Management Journal, 17(2), 1-5, 1939-6104-17-2-187. Indexed in Scopus / Google Scholar/Doaj 13. Ayoade, O., Ogunnaike, O., Adegbuyi, O., Kehinde O., Iyiola, O., Lawal, F. & Onakoya, F. (2018). Data on modeling of nexus between entrepreneurs' commitment and business performance in a developing country . Data in Brief. 20, 1068-1072. Indexed in Scopus/Google Scholar/ Doaj 6

14. Ibidunni A.S., Kehinde O.J., Ibidunni O.M, Olokundun M.A., Olubusayo F.H. (2018). Data on the Relationship Between Financing Strategies, Entrepreneurial Competence and Business Growth of Technology-based SMEs in Nigeria. Data in Brief. 18, 988-991 Indexed in Scopus / Google Scholar/ Doaj 15. Ogbari M.E., Onasanya Y.A, Ogunnaike O.O., Kehinde, O. J. (2018). Talent Management as a Determinant of Firm Performance: A Conceptual Approach. Business and Social Sciences Journal (BSSJ) 3 (1), 21-32. 16. Ibidunni, S. A., Olokundun, M. A., Kehinde, O.J., Falola, O. H., Borishade, T. T., and Olusanmi, O. (2018). Moderating Effect of Organizational Climate on a Task-Trait Leadership Orientstion and Employee Commitment: The Nigerian Banking Experience. Academy of Strategic Management Journal, 17(2), 1-6 Indexed in Scopus / Google Scholar/ Doaj

17. Olokundun, M. A., Moses, C. L., Iyiola, O., Ogunnaike, O., Ibidunni, S., Kehinde, O. J., Motilewa, D. (2018). Experiential pedagogy and entrepreneurial intention: A focus on University entrepreneurship programmes. Academy of Entrepreneurship Journal, 24(2). Indexed in Scopus/Google Scholar/ Doaj.

18. Iyiola O.O., Osibanjo, O. A., Oyewunmi, A. E., Kehinde, O. J. & Igbinoba, E. (2016). Code Blue-Stress Nurses in a Teaching Hospital and its Effects on Healthcare Delivery. Medwell Journals. The Social Sciences. 11(7), 1312-1317 I.SSN: 1818-5800. Indexed in Scopus. 19. Fadeyi, O.I., Kehinde, O. J. & Nwachukwu, C. (2017). Succession Planning and Job Commitment: Moderating Role Of Employees’ Satisfaction In Selected Beverages Companies In Lagos Metropolis. Faculty of Business Management, Brno University of Technology, Economic and Management. 11(30), 21-38 20. Ogunnaike O.O., Kehinde O. J., Omoyayi, O. O., Popoola, O. O. & Amoruwa, A. (2017). Conceptualization of the Relationship Between Brand Equity and Purchase Behaviour. 7(2), 403-408 7

21. Ogbari M.E., Ogunnaike O.O., Adeoye F. L., Kehinde, O. J. (2017). Labour Migration Determinants and Implications For Firm Performance: A Conceptual Approach. JORIND 15 (2), 237-243. 22. Kehinde O. J., Adegbuyi O.; Borishade T. (2016). Relationship Marketing: The Antidote for Effective Sales Performance in the Nigerian Banking Industry. Researchjournali’s Journal of Management. 4(2), 1-12. Indexed in: ResearchBib, Electronic Journals Library(EZB), Google Scholar 23. Kehinde O. J., Ogunnaike O.O., Mosunmola A.O., Aka D.O. (2016) Effective Advertising: Tool for Achieving Client-Customer Relationships. 2(1). 24. Kehinde O. J., and Igbozuruike R. C. (2016.) Public Relations as a Tool for Effective Healthcare Management. Innovative Journal of Business and Management 5:4, July - August , 81 – 88 25. Aka, D. O., Kehinde, O. J., & Ogunnaike, O. O. (2016). Relationship Marketing and Customer Satisfaction: A Conceptual Perspective. Binus Business Review, 7(2), 185-190. 26. Kehinde, O. J, Adegbuyi O, Oladimeji, H. (2016). Small and Medium Scale Enterprises: Pivotal to Sustainable Economic Development. The Nigerian Experience. International Journal of Current Research. 8(1), 23835-23841 .Indexed In Thomson Reuters Multidisciplinary ISI Journal). Impact factor: 6.226 27. Nicholas-Omoregbe, O.S., Kehinde, O. J.; Imhonopi .D., & Evbuoma I. K. (2016). Good Governance and Leadership: Pathway to Sustainable National Development in Nigeria. Journal of Public Administration and Governance. ISSN 2161-7104. 6(1), 35- 49. Indexed in Google Scholar/Open Access Library 28. Kehinde, Oladele Joseph, Oluwole Iyiola, Agbola G.M (2016). Public Relations: Pathway for the Entrepreneur to Achieve Enduring Client Customer Relationship. Evidence from Three Nigerian SMEs. Journal of Business Administration and Management Sciences Research. 5(1), 001-008. ISSN 2315-8735 Indexed in Thompson Reuters, Impact Factor 0.1306.

29. Kehinde O.J; Adegbuyi O; Akinbode. M; Borishade T. (2016). Marketing Concept and the satisfaction of Consumers Experience. Researchjournali’s Journal of Marketing. 4(1), 1-15. Indexed in : Google Scholar, ResearchBib, Electronic Journals Library(EZB), get Cited and more. Impact Factor, RJ Factor: 2.05. 30. Worlu, R., Kehinde, O . J., Borishade, T. T. (2016). Effective customer experience management in health sector of Nigeria: A conceptual model. International Journal of Pharmaceutical and Healthcare Marketing. 10(4), 449-466 31. Adegbuyi,O.A; Ajagbe, M.A; Kehinde, O. J; Adegbuyi Abimbola and Akande, A.O (2015). Strategic Roles of Branding on Organization Sales Performance. International Journal of Current Research. 7(10), 23835-23841 .(Indexed in THOMSON REUTERS Multidisciplinary ISI Journal). Impact factor:6.226 32. Abiodun, A. J, Ibidunni, A.S and Kehinde, O.J. (2015). Demographic Determinants of Communication and Information Technology Appreciation and Usage among Health

Care Professionals. International Journal of Health Economics. http://ijhe.faa.ro/?p=310 Impact Factor: 2.579; 5-Year Impact Factor: 3.327 33. Aka, D; Okorie N. and Kehinde, O. J. (2015). Advert Exposure and Consumer Purchase Decisions. An empirical Study on MTN Nigeria. Journal of Accounting: Research & Practice. IBMA Publishing. Article ID 435369. The Journal is indexed in the following databases/resources: Cabell's Directory, ProQuest, Ulrich's Periodcals Directory, Media Finder, Gale Cengage Learning, J-Gate, Google Scholar. ISSN: 2165-9532. 34. Adewale O. O ; Kehinde O. J., Joachim A.A. (2014). Human Resourse Management and Employee Job Satisfaction: Evidence from the Nigerian Banking Industry. Journal of Economics and Business Research 18 (1), 17-32 35. Kehinde O. J; Ogunnaike O.O (2013). Marketing Research: Pathway to Optimal Market Oriented Products. Journal of Research in National Development. 2(1). ISSN: 1596- 8308. Indexed in Google Scholar/Open Access Library 36. Ogunnaike, O.O. and Kehinde, O. J. (2013) Social networking and business performance: The case of selected entrepreneurs in Ota, Nigeria. Journal of Business

Administration and Management Sciences Research. 2(5), 116—122. Universal Impact Factor 1.8376 for year 2014. SSN 2315-8727 Impact Factor 1.837Indexed in Google Scholar/Open Access Library2315-8727, Open . 37. Ogunnaike, O.O., and Kehinde, O. J. (2011) Assessing relationship between personal value and customer satisfaction: Evidence from Nigerian banking industry. The Annals of The" Ştefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration. 11(13). 167-175. 38. Omotayo, O. Osibanjo; Joachim, A. Abiodun; and Kehinde, O. Joseph, (2012): Human Resource Management and Employee Job Satisfaction: Evidence from the Nigerian Banking Industry. Review of Economic Studies and Research, published by: Babes- Bolyai University, Virgil Madgearu, Romania. 1, 109-124.. Indexed in RePec, Doaj, EBSCO and CABELLS PUBLISHING, Global Impact & Quality Factor; 2015; 0.876. Google Scholar. 39. Kehinde, O. J. & Ogunnaike, O.O.(2011) Global economic meltdown and its effects on human capital development in Nigeria: Lessons and way forward Management Science Letters, Published by Growing Science, Canada. 1(4) 439-448. Management Science Letters- Waterloo, Ont: Growing Science ISSN 1923-9343, Indexed in Index Copernicus/DOAJ/Google Scholar/EBSCO 40. Ogunnaike O. O & Kehinde, O. J. (2011): Assessing the relationship between personal value and consumer satisfaction. Evidence from Nigeria banking industry. Published: The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration. -Facultatea deŞtiinţeEconomiceşi Administratie Publica, ISSN 2066-575X. - 11(13), 167-17 Google Scholar 41. Kehinde O.J & Ikioda I.E (2011) Competitive marketing strategies: Tools for enhancing value in the dynamic world of Business The manager, Faculty of Business, University of Bucharest, Romania. Issue 13, 50-63. : EBSCO-CEEAS | CEEOL | RePEc | DOAJ |

INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | GOOGLE SCHOLAR ISSN-L 1453-0503

42. Kehinde, O. J. (2011). Integrated Marketing communication: A Catalyst for the Growth of E- Business Management. The Social Sciences Journal-(Medwell Journals). 6(2),64-73.

43. Kehinde Oladele Joseph (2010) Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships. Published by The manager, University of Bucharest Publishing House 2010 pp.117-129. Indexed by : EBSCO-CEEAS | CEEOL | RePEc | DOAJ | INDEX COPERNICUS | PROQUEST | ULRICH | DRJI | Google Scholar 44. Kehinde O. J. (2010) Environmental Scanning: The Strategic Key for the Entrepreneur to Exploit Emerging Market Opportunities, BVIMSR’s Journal of Management Research. Bharati Vidyapeeth Deemed University, Pune. Pakistan. Vol.2. Indexed in Open J-Gate, THOMSON REUTERS RESEARCHERID, GOOGLE Scholar, Social Science Research Network, Academic Search. Impact Factor: SJIF (2014) 3. 438. 45. Kehinde O. J. (2010). Conflict Management in the Nigerian Media Industry: Effective Use of Integrated Marketing Communications as the Antidote for Relationship Building in E-Business. An International Journal of Sociology 1(1). 46. Kehinde O. J. (2010) “Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development”, International Business Management-Medwell Journals-(Pakistan) 4(3), 145-150 ISSN Online Website: http://www.medwellonline.net/archive.php?jid=1993-5250 INTERNATIONAL JOURNAL 47. Kehinde, Oladele Joseph (2006) “African Development: Marketing Strategies as Roadmap to Sustainable Development.” Consortium Journal of Hospitality and Tourism. Cheyney University of Pennsylvania, USA, 10(2), 101 – 108. 2014 Impact Factor: 1.188 Source: 2014 Journal Citation Reports ® (THOMSON REUTERS, 2015). ISSNs: 2329- 9479, 1535-0568.

LOCAL JOURNALS

48. Kehinde Oladele Joseph (2014) Poverty Alleviation in Nigeria: Marketing Concept as Pathway to Better Quality Living. Bingham Journal of social & Management Studies. Bingham University, Karu, Nasarawa State, Nigeria. 1( 3). 49. Kehinde, O. J. (2013) Effects of Marketing strategies on Entrepreneurial Development. Kashere Journal of Humanities and Social Sciences, Federal University, Kashere, Gombe State, Nigeria. 1(2). 50. Kehinde, O. J. & Ibidunni, O.S. (2011) Effective managerial succession: A catalyst to efficient organizational performance, Journal of functional management. Leadcity University, Ibadan Nigeria. pp.275-290. Vol.4. No.1.

51. Kehinde, O. J . & Osibanjo, A. O. (2011) Effective Communication: A Strategic Tool for managing Organizational Conflict. Forwarded by Prof. Idowu Sobowale and Edited by Dr. Omojola Oladokun. Corel Serve Publishing, Lagos, Nigeria.

52. Omoregbe, O.S.N; and Kehinde, O. Joseph (2011) Accountability: An Imperative Catalyst for a Successful School Administration in Nigeria.. Lapai International Journal of management and social Sciences. I. B. B. University, Lapai, Niger State, Nigeria. Vol.4.no.2. Pp.48-58.

53. Omoregbe, O.S.N; Kehinde, O.J; and Adejumon, G; [2010] Effect of Job Satisfaction on job performance of teaching staff in tertiary institutions. Journal of National Assoc. for Sciences Humanities, and Education Research. [Nasher Journal], Benue State University, Makurdi, Nigeria. Vol.8 No 1. Pp.162-169 .

54. Kehinde Oladele Joseph (2010) “Poverty Alleviation Strategies and the Challenges of Governance in Nigeria. The Way Forward from Legion of Failed Policies.” Journal of Management and Organizational Behaviour, Olabisi Onabajo University, Ogun state, Nigeria. 1(3), 81-93. 55. Kehinde, Oladele Joseph (2010) Effect Of Ethical Behaviour on Organizational Performance: evidence from three Service Organizations In Lagos Nigeria. Journal of Research in National Development. Volume 8 No.1. Federal University of Technology, Owerri, (FUTO). Now placed in African Journals Online (AJOL) www.internationalafricaninstitute.org/journal.htmlJan 26, 2016 - Africa's Thomson Reuters (ISI) Impact Factor for 2014 was 1.036. 56. Kehinde, Oladele Joseph (2010). Conflict Management in the Nigerian Media Industry: Effective Use of Integrated Marketing Communications as the antidote for Relationship Building in E- Business Environment. KOGJOURN. An international Journal of Sociology. Kogi State University, Anyigba, Nigeria. Vol. 1 No. 1. 57. Kehinde, Oladele Joseph, Omoregbe, O.S.N, and Adejumon, G; [2010] Optimal Job Satisfaction: Pathway to effective employees’ performance. Faculty Journal; The social and

management scientists; Adekunle Ajasin University, Akungba, Ondo State, Nigeria. Vol 4 No.1 pp99-108. 58. Kehinde, O. J., & Adejumo G. O. (2010). Effects of Job Performance of Teaching Staff in Tertiary Institutions. National Association for Science, Humanities and Educationa Research Journal. 59. Kehinde, Oladele Joseph (2007) “Consumerism and Its Influence on Food and Drug marketing in Nigeria”. Multidisciplinary Journal of Research Development. (NARD). Benue State University, Makurdi, Vol. 8. No. 5, pp.53-67.indexed in http://globalacademicgroup.com/journals/nard. 60. Kehinde, O. J. (2007).Marketing of Insurance Product: Competitive Marketing Strategies for Survival in the Emerging Nigerian Market, Journal of Economics and Management Studies. Consultancy Unit, Kogi State University, Anyigba, Nigeria. Vol.2.No1.Pp. 120-134.

CONTRIBUTION TO BOOKS 61. Worlu, R.; Kehinde O. J. and Adegbuyi, O. (2006) Marketing: Principles and Applications. Macrowly Consult; Port Harcourt, Nigeria. ( Text book ) 62. Kehinde, Oladele Joseph (2007) Effective Diagnosis of the Marketing Environment: Roadmap to Optimal Business Survival. Environment, Values and Policies in Nigeria. A Book of Readings Published by EBAN in Collaboration with Faculty of Management Sciences, Lagos State University, Ojo, Lagos, Nigeria. Chapters 5, pp. 81-98. 63. Kehinde, J. O. & Adegbuyi O. A (2005) ―Consumerism: A Contradiction to the Marketing Concept the Nigerian Experience‖ in Sagagi M.S and Adamu Y.M (Eds) Corparate Survival, Competitiveness and Customer Satisfaction in Nigeria Industries. Kano: Department of Business Administration Bayero University, Kano. Pp. 187-20.

 At present, I am working with other colleagues on a number of articles which will be published in a number of Scopus indexed journal outlets. CONFERENCES ATTENDED

 Osoko, O.A; Kehinde, O. J and Iyiola, O. O. (2020). Brand Perceived Quality and Conative Loyalty in Deposit Money Banks. Proceedings of INTCESS 2020- 7th International Conference on Education and Social Science. Dubia (UAE). 1358-1367; Indexed in Scopus  Fadeyi, O.I., Oladele, P.O., Kehinde, O.J., Adeoye, F.K. and Afolayan, M.A. (2019). Relating the dynamic capabilities of an organization to executive

development: Evidence of top management from selected Nigerian banks. Proceedings of the 33rd International Business Informatrion Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision2020, 7265-7271  Mosunmola A., Kehinde O.J., and Mayowa A., (2018) Assessing the Influence of Social Media Functionalities on Consumer Brand Equity. Proceeding of the 9th International Conference on E-Education.  Adebguyi, A.A., Kehinde O. J, Fadeyi, I.O. and Adegbuyi, O.A (2016). Nigerian Socio-Economic Development: The Roles and Challenges of Small and Medium Enterprises Development Agency of Nigeria (S.M.E.D.A.N). A Descriptive Perspective. 3rd Covenant University International Conference on African Development Issues (CU-ICADI). Driving Inclusive and Sustainable Development in Africa: Models, Methods and Policies. May 9th -11th 2016.

 Kehinde O. J. and Akinbode M. M. (2015). Analysis of the Effect of Viral Marketing through Social Media Platforms on Brand Equity. Proceedings of the Marketing Educators Conference on Marketing Education & Professionalism in Africa: The Town and Gown Linkages, National Institute of Marketing of Nigeria in Collaboration with the University of Calabar (UNICAL), Nigeria, 4th -6th November

 Adegbuyi, O.A, and Kehinde, O. J. (2015) “Product Innovation Positioning and Brand Image Performance in the Fast Moving Consumer Goods Industry: A Comparative Analysis”. A Paper Presented at the International Business Information Management Conference (26th IBMA) on the 11th-12th November 2015 in Madrid Spain.

 Kehinde, Joseph Oladele and Ikioda, I.E. (2011) Competitive Marketing strategies: Tools for enhancing value in the dynamic world of business. Proceedings of the Marketing Educators Conference on ‘‘3rd National Marketing Educators Conference: Creating values for national transformation.’’ Organized by National Institute of Marketing of Nigeria, in collaboration with Covenant University, Ota, Nigeria.

 Kehinde Oladele Joseph (2007) “Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development”, International Academy of African Business And Development. Paired Reviewed. London Metropolitan University, UK (2007) IAABD Proceedings. Pp. 108-112

 Kehinde, Joseph Oladele (2006) “Effective Diagnosis of the Marketing Environment: Path-Way to Optimal Business Success.” Paper presented at the 14th Annual Conference of Environment and Behaviour Association of Nigeria, held at Lagos State University, (LASU), Ojo

 Worlu, R.E.K; Adegbuyi, O. A, Bello, J. A and Kehinde, J. O. (2005). “Marketing as a Tool of Quality Life Enhancement in Developing Economies” A paper delivered at CHD International Conference on Human Development, Covenant University, Ota. Ogun State, Nigeria.

 Adegbuyi, O. A, & Kehinde, J. O. (2005). “Customer Relationship Management: The Road Map to Business Success” A Conference paper delivered at the National Conference on Enhancing Corporate Survival, Performance and Satisfaction in Competitive Market Place, Department of Business Administration, Bayero University, Kano, Nigeria

OTHER PUBLICATIONS

64. Lawal, F.A., Iyiola, O.O., Adegbuyi, O.A., Kehinde, O. J. & Ogunnaike, O.O. (2018). Survey data on bureaucratic processes and entrepreneurial venture performance in SMEs in Nigeria. Data in Brief. 20, 775- 778. Indexed in Scopus/Google Scholar/ Doaj 65. Agboola, M. G., Iloabachie, A., Akinbode, M., Kehinde, O, & Motilewa, D. (2016).Understanding and Strengthening Organizational Culture: Implications for Organizational Performance. International Journal of Strategic Management, (ISSN: 1555-2411). INDEXED IN EBSCO Publishing, Google Scholar, ECONLIT, Ulrich's International Periodicals Directory, VHB, Research Bible, SCIPIO and NSD

 Several Publications in Daily Times and Business Times as Advert Manager and Supplement Editor for Business Times.

B.Sc. / M.Sc. / Ph.D. SUPERVISION:

 I Have supervised over 120 B.Sc. projects since 2006

M. Sc & M.B.A SUPERVISED

 Many other M. Sc & M.B.A in 2016/2017 ; 2017/2018, 2018/2019, and currently 2019/2020 academic sessions in addition to the ones listed below. a) Oloruntoba, Anuoluwapo Maria (2019). Effect of Business Intelligence on Organizational Performance ( A study of Nigerian Bottling Company) b) Bankole, Oluseun Ayodele (2019). Grievance Management Strategies and Organizatonal Pefromance(A study of Dangote Cement Plant PLC, Ibese Ogun State) c) Ojo, Mercy Victoria(2018). Effects of Digital Marketing on Consumes’ Purchase Decision (A Study Of Bells University and Covenant University in Ota, Ogun State).

d) Osuji, Jennifer Chizobam(2017). The Role of Job Creation on Economic Development in Nigeria ( A case study of selected SMEs in Ota, Ogun State) e) Ogundele, Iyiola Oyewale (2016). Effect of Business Agglomeration on Youth Empowerment in Lagos State (A Study of Computer Village Ikeja) f) Omoyayi, Oluwadamilola Oluwatosin (2016). Effects of Brand Strategies on Consumer Purchase Behaviour (A Study of Unilever’s Blueband in Lagos State g) Igbozuruike Romanus Chukwuemeka (2016). Public Relations as a Tool for Effective Healthcare Management (A Study Of Hetta Medical Centre) h) Omosehin, Oluwagbenga Adetiwa (2016). Training and Development as Tools for Enhancing Employees’ Productivity (A Study of Ashaka Cement Company Nigeria Plc) i) Adigun Tolulope Ibukunoluwa (2014). Effects of Corporate Governance on Organizational Performance in the Nigerian Food and Beverage Industry. A Study of Selected Companies in Lagos State. j) Shogbola Oluwaseun Deborah (2013). Effects of Advertising on Consumer Purchase Decisions in the Mobile Telecommunication Industry. (A Study of MTN Nigeria) k) Ikhu-Omoregbe Omoruyi F. (2013). Effects of Human Capital Development on Organizational Performance: (A Study of First Bank of Nigeria LTD Training School, Iganmu, Lagos). l) Adebuyi Olaolu Abraham (2012). Impact of Staff Motivation on Worker’s Performance. (A Study of Ecobank Plc).

Ph.D. Supervision:

a. Borishade, T.T- (CU021120020) “Consumer Behaviour And The Moderating Effects Of Marketing Valuables In Health Care Sector”- The candidate graduated in 2017. b. Fadeyi, Olatunji Idowu (2019) “Succession Management practices and Organizational Survival of Selected Money deposit Banks in Nigeria ” – Candidate has recently successfully defended the final oral defense . (Oral defense completed, awaiting final convocation). c. Osoko, Abisola Omotola “Brand Equity And Customer Loyalty: The Moderating Role of Customer Relationship Management in Selected Nigerian Deposit Money Banks. (Candidate has presented post-field, awaiting final oral defense). d. Aka, Deborah- The Candidate has recently successfully defended post field in the area of Brand Management (Candidate has presented post-field, awaiting final oral defense). 7. Academic Linkages: i. Appointment as External Examiner. Caleb University, Imota-via Ikorodu, Lagos State, 2018/2019 ii. Visiting Senior Lecturer of Marketing, Babcock University. October 2014- September, 2015. iii. Appointment as External Examiner / Moderator. M. Phil / M.Sc. Dissertation., Babcock University, Ilishan Remo, Ogun State, February 2018 iv. Appointment as External Examiner/Moderator. M. Phil / M.Sc. Dissertation., Babcock University, Ilishan Remo, Ogun State, July 2016 v. Appointment as Associate Lecturer (Readership Status), Second Semester 2016/ 2017 session, Federal University of Agriculture, Abeokuta

vi. Appointment as one of the Internal Examiners (PG Representative) to three candidates, Ph.D Thesis, Covenant University, Otta, Ogun State, May 2018 & June 2018, July 2020 .

Industry Linkages:

a. Associate member National Institute of Marketing of Nigeria (NIMN) 1996 b. Associate member Advertising Practitioners Council of Nigeria (APCON) 1993 c. Examiner, National Institute of Marketing of Nigeria (NIMN) since 2007—2014. d. Reviewer: International Journal of Management Sciences and Humanities (IJMSH)

Membership of Learned Societies and Professional Bodies:

a. Full Member- National Institute of Marketing of Nigeria (NIMN), 2010

b. Member- Advertising Practitioners Council of Nigeria (APCON), 1993

Extra-Curricular Activities:

- Table Tennis

- Reading

Community service

i). Member, NUC Departmental Pg Accreditation Task force (2015) ii). Member CUSAT Interview Panel (2010- 2014) iii). Member, Convocation Organizing Committee (2011) iv). Participated in university film project (2008) v). Member, convocation organizing committee, (transport sub-committee) 2006 & 2007 vi). Member, NUC Departmental Accreditation Task force (2005, 2013) vii). Participating in ‘signs and wonder’ activity of the living faith church Community Outreach Program (Evangelism) on the days announced in the church

Expectations For The Next Academic Session Relevant To Position Being Sought

 To support the HOD, Business Management, for effective and efficient administration of the

Department.

 My zest to provide effective leadership to the people in marketing unit (i.e. students and

other junior colleagues)

 More inspiration to attend more scholarly conferences at both local and international levels

 I shall be ready to teach and coordinate more courses at both undergraduate and post

graduate levels

 Greater motivation to handle more responsibilities at postgraduate levels especially in the

area of teaching and supervision.

 I expect to supervise more postgraduate students including Ph.D. candidates

 Greater motivation to support the HOD to lead the Department of Business Management

more effectively

 Enhanced scholarship in the areas of Marketing and Business Administration .

 My mentorship of young colleagues shall be improved upon

.REFEREES:

(1) Prof. Alege Philip (2) Prof. Chinnoye Love Moses.

College of Business & Soc. Sciences HOD , Dept of Business Management, Covenant University, Ota, Ogun State, Nigeria Covenant University, Ota. Ogun State,

(3) Dr. Ogunnaike, O. O Dept of Business Management, . Covenant University, Ota. Ogun State

August 14th, 2020.