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Home , Marlboro (cigarette)

LEADING THE WAY TO PROFITABLE GROWTH Marlboro: The World’s Favorite Brand With a shipment volume in 2013 of 291.1 billion The Marlboro Gold family delivers pleasurable units, Marlboro remains the preeminent premium smooth tastes and refined smoking experiences cigarette and the only truly global brand in our that are progressive and contemporary. The industry. The Marlboro brand architecture is a Marlboro Fresh family offers new experiences, portfolio framework that allows us to unlock the innovations and differentiated refreshing tastes potential of the brand’s equity and address the that go beyond the ordinary. Our new introductions preferences of adult smokers. The Marlboro generated a combined volume of 35.9 billion Flavor family, representing quality and tobacco units in 2013, accounting for more than 12% of Marlboro: expertise, leads the way in bringing adult smokers Marlboro’s total volume. Below are a few examples. Regional Share Growth* the most enjoyable tobacco flavor satisfaction.

I I Eastern , Marlboro Touch: An innovative line of slimmer Marlboro Advance Middle East & Marlboro with different product characteristics I Launched in Malaysia: The ** to address a range of adult consumer preferences. I first Marlboro cigarette with a & Marlboro Touch Marlboro Touch Recessed Filter for a smooth Launched in Spain: All Launched in Croatia: A and satisfying taste, packaged the rich flavor of Marlboro, smoother-tasting Marlboro in a vibrant blue foil box. 19.0% 18.6% packaged in a box specially cigarette in an elegant round- lacquered for a softer feel. corner box using a brighter tobacco blend for a smoother taste and less odor.

2012 2013

7.0% 7.1%

2012 2013 Marlboro W-Burst Marlboro Premium Black Launched in Japan: The first Marlboro Mint Launched in the Gulf cigarette in the world with two Launched in Mexico: The first Cooperation Council countries: Marlboro tobacco blend com- 5.2% 5.3% capsules in the filter to offer An above premium price more choice in high cooling bining the typical character of Marlboro cigarette with a taste sensations. Indonesian clove with menthol convenient automatic seal to 2012 2013 to deliver a uniquely refreshing preserve product freshness. taste sensation.

14.6% 15.0%

2012 2013

**Source: PMI estimates **Excluding the People’s Republic **of China and the 4