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brown bottles. In 1987, the company opened its Karacabey plant to keep up with increased sales volume. In 1993, Tamek produced Turkey’s first canned fruit juice. It then acquired plants in Kızıksa in 1994 and Salihli in 2002 in order to increase production capacity even more. Products Tamek places the highest importance on both quality and consumer satisfaction and therefore produces in line with food safety regulations. The company differentiates itself with non - additive products using lemon juice concentrate instead of citric acid - considered an acidity regulator - in many of the products in its fruit juice range. Tamek fruit juices are made from 100% natural Market Tamek leads the way in many areas in Turkey, fruit concentrates and its packaging and filling Tamek is one of the biggest players in Turkey’s including the production of ketchup, tomato juice, technologies preserve freshness for up to a food and fruit juice market with an ongoing ready-meals and fruit juices. year. The company also buys the highest-quality global investment strategy. The company has Tamek gained further consumer appreciation fruit sourced throughout Turkey after extensive rapidly grown over its 58-year history and it gains with next-generation package designs in 2012, research by its agricultural purchasing department. competitive strength from a high-quality product which were recognized by the industry with two Tamek purchases raw materials only after making In Turkey, almost all fruit juices consumed Brand Values mentality. awards. The jam range won a gold medal for have historically been classic varieties, such as Tamek has a vision to gradually become one of The market for tomato paste - one of Tamek’s the graphic design and a bronze medal for the orange, peach, sour cherry, apricot and apple. In the leading companies in Turkey by improving in core products - which remained static in recent jar design in the 2012 “Crescent and Stars for response, Tamek presented its innovative concept the areas of production, sales, marketing, finance years, has picked up in production in 2012, in Packaging” competition. of Kahvaltım by adding new varieties of 100% fruit and human resources. The company produces conjunction with a price increase of red pepper Tamek was also named by the Turkish juices and fruit beverages to its range. high-quality, high-value products to satisfy paste, which is considered an alternative product. Customer Satisfaction Index, conducted by the In line with the eating habits around the world, consumers’ needs in the best possible way, which Tamek made the news in the market when it Turkish Society for Quality (KalDer) and KA 100% fruit juices began to gain market share in ensures its continued success. Tamek attributes offered salçacık (small tomato paste) and bibercik Research in 2012, as the brand that scored highest Turkey too. Making good use of increased interest this success to its honest, ethical relationship with (small red pepper paste) in cardboard cartons for in consumer satisfaction in canned foods, tomato in additive-free, sugar - free 100% juices, Tamek consumers based on mutual trust. the first time in Turkey. Even though the increase paste and sauces. For being ranked number one added 100% peach - apple, apricot - apple, grape Tamek prioritizes customer satisfaction by that started in 2010 in revenue and tonnage in for three consecutive years in the same category, the required controls and checking compliance - apple, and pomegranate-apple to its range. In taking rapid action in case of possible consumer the red pepper paste market has slowed down, Tamek was awarded a “Golden Statue”. It also with standards, as well as taking into account the 2012, all fruit juice packages featured new designs problems. The company aims to continue being a there is an expectation of growth again in 2013. won a “Gold Brand” for its tomato paste and jam negative impacts of genetically modified products symbolizing the freshness and purity of Tamek leading brand that protects the environment and In addition, peas are in recession in the canned and EU averages. Annual per-capita consumption from the Consumers Protection Association the on environmental health. After processing, it then natural fruit juices. invests in innovation by constantly improving the vegetables segment, but still continue to be was 3.5-4 liters at the end of the 1990s and same year. produces the fruit concentrate used in its juices at quality of all its products and packaging. important in the market. Boiled products, garnish, increased to 12 liters in 2011. Approximately 9 Tamek has maintained its leading brand position its Karacabey and Kızıksa plants. Promotion corn and roasted products are on the other hand liters of this is 100% fruit juice and nectar. The in the sector with 57 years of experience in the All Tamek foods and fruit juices are free from Cartoon characters such as Bugs Bunny, Tweety, www.tamek.com.tr gaining volume sales. Tamek brand is constantly average annual per-capita fruit juice and nectar fruit juice market. The company continues to additives not in compliance with the Turkish Food Tasmanian Devil and Ben10 on the packages consumption in Europe is around 23 liters. expand its product range with successful sub- Code. And all Tamek products prioritize consumer of 200 milliliter fruit juice cartons attracted the /tamek /tamek Tamek is taking firm steps toward being the brands in a market where the competition is health, as is demonstrated by lycopene present attention of children and their mothers, who brand of choice for consumers overseas as well. It intense and innovation is crucial. in its tomato-based products and the seasonal attach great importance to their kids’ health successfully exports various products, such as fruit processing of all products, and thus the absence of and development. These products were also juices, pastes, canned foods, jams and sauces, to 60 hormones or chemicals. promoted on school bags, stickers and educational countries in Europe, Africa, the Middle East, Asia and entertaining books. and the Americas. Tamek aims to raise awareness Recent Developments As part of Tamek’s corporate social of its brand in new and existing export markets. Tamek relaunched its range of jams with 12 new responsibility efforts, the company visited Tamek reaches consumers in many countries varieties and an updated packaging. The company’s elementary schools in cities across Turkey in with its own brand and other special brands using ready-meals and gourmet series took to the 2012, where they demonstrated the company’s its production power and wide product range. It shelves in numerous content options meticulously cardboard recycling process using special also offers flavor and quality to the end consumers prepared to meet Turkish consumers’ preference equipment which gave the opportunity for children of various targeted markets by supplying products for practical products. Catering-sized ketchup, to have a firsthand experience. to international chains. mayonnaise, frozen fruits and vegetables picked Tamek supports young people’s self-development up fast in the market. This achievement made through product sponsorships of various events growing and is committed to sustaining quality in Achievements Tamek an important producer in non - domestic and clubs, such as seminars organized by university this group, as well as in the jam market. The highest growth food categories are consumption. students, especially with its fruit juice brand. Looking at the fruit juice market, it is observed delicatessen and boiled food products. Tamek THINGS YOU DIDN’T KNOW ABOUT that growth continued until 2012 but it started to continues to increase market share in peas, shrink because of increasing costs and prices that garnishes, ketchup, mayonnaise, and doing contract Tamek production for outside orders. The company has In 2011, Tamek launched “Kahvaltım”, the first year. Tamek is the abbreviation of Türk Alman When segments are examined individually, a significant share in the developing delicatessen and only breakfast fruit juice brand in Turkey › Meyve Esktreleri Kumpanyası (the Turkish growth is seen in still drinks, outside of the 100% market, with sauces and baked goods. Tamek is and had a phenomenal success with a significant and nectar markets. Even though fruit juice the leader in the jam and boiled food segments growth of 43% that year. Kahvaltım which contain German Fruit Extracts Company). consumption per capita in Turkey is increasing and supports its existing product groups with an seven fruits and vitamins is appreciated by health › Tamek produced Turkey’s first ketchup, tomato year-on-year, it is still low compared with the US innovative approach to marketing and packaging. conscious consumers who habitually drink juice juice, ready-to-serve meals, stuffed vegetables, at breakfast and started drinking it any time of boiled legumes, diabetic jams, and canned fruit the day. Kahvaltım has become a successful sub- juices. brand. In 2012, with its new flavors and updated packaging it looked even more energetic and › Tamek began producing fruit juice in 1963, attractive in the market place. offered to market in brown bottles. History › Tamek produced its first tomato puree in 1990. Tamek is one of the giants of Turkey’s food › Tamek launched the cardboard tomato paste industry, originating from the second wave of box for the first time in 2000. industrial development in the young Turkish Tamek launched six new products – orange, Republic in the 1950s, as a result of the research › by its founder Mehmet Sipahioğlu in the carrot and lemon flavored drinks with vitamins agricultural industry. A, C and E – for the first time in Turkey in Tamek started production in March 1955 at its 2003. plant in Bursa - Demirtaş. In 1958, the company › Tamek launched the first breakfast fruit juice in produced Turkey’s first ketchup and tomato juice. Turkey called Tamek Kahvaltım in 2010.

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