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City of Oconomowoc Electronic Meeting Procedure

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City of Oconomowoc Electronic Meeting Procedure CITY OF OCONOMOWOC ELECTRONIC MEETING PROCEDURE Tourism Commission Meeting – 08/17/2020 The City of Oconomowoc will be holding this meeting via Webex There are two (2) ways to View and/or Participate in this meeting: 1. Join electronic meeting via computer/tablet/smartphone: Instructions on joining the meeting on PC 1. Please click on this meeting link: https://oconomowoc.webex.com/oconomowoc/onstage/g.php?MTID=ea814445b5982268 7aafe53cb53f2679b 2. Fill out your information: First Name, Last Name, Email Address. If the meeting hasn’t started, please try refreshing the page. 3. Click Join by browser 4. Click on the Phone Icon to connect to your computer’s audio or to show a dial in number. 2. Call in number to join the meeting via landline Audio Conference Number: 1-408-418-9388 Access Code: 146 331 1113 **NOTICE: The City Webex Licensing allows up to 200 participants for an electronic meeting. In the event that the City logs in 197 participants, we will assume that there are more people that want to participate than we are currently licensed for. In that situation, the City must cancel the meeting and reschedule after the City has obtained additional licensing to accommodate the increased public audience. City of Oconomowoc Bureau of Economic Development & Tourism Commission Monday, August 17, 2020 - 3:00 PM City Hall - Conference Room 3 Notice: If a person with a disability requires that the meeting be accessible or that materials at the meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request adequate accommodations. Tel: 569-2186. 1. Call meeting to order 2. Consider/act on Meeting Minutes: February 10, 2020 3. New Business a. Review/Discussion: Website & Facebook Status & Statistics b. Review/Discussion: 2020 Accommodations Tax Revenue/Expenditure Status c. Review/Recommendation: 2020 Promotional Initiatives Status d. Discussion/Recommendation: 2021 Budget Review e. Review/Recommendation: Proposed Accommodations Tax Ordinance Amendment f. Discussion/Recommendation: Nalytix Proposal - Model Community 4. Ideas/Comments from Tourism Members 5. Other Business 6. Adjourn ________________________________ Diane Coenen, City Clerk City of Oconomowoc Notice is hereby given that a majority of the Common Council and Plan Commission may be present at the above-noticed meeting to gather information about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the Common Council will not take any formal action at this meeting. 1 City of Oconomowoc Bureau of Economic Development & Tourism Meeting Minutes February 10, 2020 The meeting was called by Mr. Duffy to order at 2:00 pm due to lack of Chairperson. Motion by DeVries, to nominate Boldig to chair today’s meeting. Seconded by Sonsalla. Motion carried 3-0 Members Present: Cherie Sonsalla, Hilary DeVries, Lori Boldig Members Excused: John Gresely Staff Present: Bob Duffy, Sarah Kitsembel, Paige Brunclik, Kristi Weber 2. Approve Minutes of December 16, 2019: Motion by Sonsalla to approve the Dec. 16, 2019 minutes; second by DeVries. Motion carried 3-0. New Business 3a. Discussion/Action – Tourism Fund Carry-Over Staff is continuing to work to finalize the wayfinding signage replacement plan. The existing signs were installed in 2008. They are fading and there have been new destinations that can be incorporated on the signs. Staff is also looking to add signs to eliminate gaps in the system to destinations. In order to implement Staff need the Commission to approve the funds carry-over to complete in 2020. Motion by Sonsalla, to approve the carryover of $40,000 to account # 255.509-9100-340 for Wayfinding Signage Update Project. Seconded by DeVries. Motion carried 3-0. 3b. Discussion/Action – Mural Proposal from OASD for Rail Tunnel OASD Art Teacher Jill LaGrange and other local artists are looking to coordinate efforts to enhance the pedestrian tunnel that connects Second and South Streets in Downtown Oconomowoc. The vision is to paint the mural on panels in classrooms with local students of the Hiawatha trains that formerly traveled through Oconomowoc between Minneapolis to Chicago. Several schools and many students will participate in the project which is pursuing funding through the Bella Imagine a Day Foundation to complete the project. Once completed the panels will be affixed to the walls of the tunnel to complete the mural. An anti-graffiti clear coat will be used to ease maintenance in the event damage does occur. Ms. LaGrange shared her insights related to the experience with murals is they are respected and not harmed once completed. It is anticipated the project would be completed around May/June prior to the end of the school year. Motion was made by DeVries to approve the OASD Mural proposed for the pedestrian tunnel. Seconded by Sonsalla. Motion carried 3- 0. 3d. Discussion – 2020 Tourism Projects & Initiatives: The meeting materials included an executive summary list of initiatives. The majority of our efforts for 2020 will be for website and digital promotional opportunities. Print promotions will still occur for the Community Center, Community Guide, and OAC program. Brunclik provided an overview of the staff recommendation for tourism initiatives to pursue in 2020 and the dollars associated with each. All of the items recommended would be able to be accomplished with the funds budgeted for 2020. This will allow the opportunity to track success for our efforts and better target efforts for future years. 2 Motion was made by DeVries to approve the recommended promotional plan prepared by staff. Seconded by Sonsalla. Motion carried 3 – 0. 4. Ideas/Comments from Tourism Members: None 5. Other Business: Duffy stated that there may be discussion among Common Council members to increase the room tax during the 2021 budget process. 6. Adjournment: Motion to Adjourn by Sonsalla, seconded by Boldig. Motion carried 3-0 Adjournment occurred at 2:48pm Minutes taken by: Paige Brunclik, Community Outreach/Services Asst. 3 Oconomowoc Tourism, WI Date range: 2020 Current status 1/1-8/13 4 All Websites dashboard WebsiteEcommerce Visits Actions Pageviews Revenue Conversions Ecommerce Product Orders Orders Revenue Oconomowoc Tourism, WI 9,799 33,292 26,689 $ 0 0 0 $ 0 Oconomowoc Tourism, WI | Date range: 2020 | Page 2 of 48 5 Visits Summary NameValue Value Visits 9,799 Actions 33,292 Maximum actions in one visit 121 Actions per Visit 3 Avg. Visit Duration (in seconds) 00:02:10 Bounce Rate 42% Unique visitors 0 Oconomowoc Tourism, WI | Date range: 2020 | Page 3 of 48 6 Visits by Server Time ServerAvg. Timetime on Visits Actions Actions per Visit Avg. Time on Bounce Rate Revenue Website Website 0h 100 303 3 00:01:19 54% $ 0 1h 79 251 3 00:01:44 53% $ 0 2h 52 157 3 00:01:32 54% $ 0 3h 48 190 4 00:01:56 56% $ 0 4h 52 158 3 00:02:07 52% $ 0 5h 99 250 3 00:01:38 52% $ 0 6h 213 648 3 00:01:42 44% $ 0 7h 340 1,156 3 00:01:52 40% $ 0 8h 513 1,988 4 00:02:22 40% $ 0 9h 632 2,398 4 00:02:42 39% $ 0 10h 742 2,589 4 00:02:42 40% $ 0 11h 661 2,353 4 00:02:35 37% $ 0 12h 625 2,273 4 00:02:20 37% $ 0 13h 679 2,142 3 00:02:01 45% $ 0 14h 607 1,933 3 00:01:51 43% $ 0 15h 653 2,314 4 00:02:04 41% $ 0 16h 623 1,958 3 00:01:55 46% $ 0 17h 518 1,666 3 00:01:50 43% $ 0 18h 522 1,648 3 00:02:10 43% $ 0 19h 535 1,848 4 00:02:19 42% $ 0 20h 525 1,756 3 00:01:57 42% $ 0 21h 476 1,570 3 00:01:58 47% $ 0 22h 322 1,206 4 00:02:15 40% $ 0 23h 181 535 3 00:02:05 49% $ 0 Oconomowoc Tourism, WI | Date range: 2020 | Page 4 of 48 7 Visits by Local Time LocalAvg. time Time on Visits Actions Actions per Visit Avg. Time on Bounce Rate Conversion Website Website Rate 0h 119 350 3 00:01:22 59% 0% 1h 93 245 3 00:01:07 67% 0% 2h 63 140 2 00:00:40 71% 0% 3h 52 183 4 00:02:02 65% 0% 4h 47 145 3 00:02:30 53% 0% 5h 96 266 3 00:01:28 52% 0% 6h 220 814 4 00:02:26 42% 0% 7h 334 1,268 4 00:02:03 40% 0% 8h 503 1,799 4 00:02:57 38% 0% 9h 607 2,406 4 00:03:10 35% 0% 10h 707 2,635 4 00:02:32 37% 0% 11h 639 2,315 4 00:02:29 36% 0% 12h 614 2,121 4 00:02:11 37% 0% 13h 654 2,201 3 00:02:03 41% 0% 14h 611 1,973 3 00:01:45 43% 0% 15h 655 2,200 3 00:02:09 42% 0% 16h 615 2,009 3 00:01:46 44% 0% 17h 520 1,654 3 00:02:10 43% 0% 18h 544 1,621 3 00:01:50 46% 0% 19h 543 1,851 3 00:02:09 42% 0% 20h 512 1,758 3 00:02:15 41% 0% 21h 504 1,645 3 00:01:47 48% 0% 22h 363 1,217 3 00:01:51 44% 0% 23h 184 476 3 00:01:33 52% 0% Oconomowoc Tourism, WI | Date range: 2020 | Page 5 of 48 8 Visits by Day of Week DayAvg.
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