fact sheet

Collaborative Targeting Reach your consumers online with highly targeted display advertising

There’s never been a better time to make the most of the extensive volume of data now available to marketers. But how do you make the best use of it to connect with your target market? Now, with Acxiom’s Collaborative Targeting Service, it’s easy.

Collaborative Targeting carefully integrates your customer details with Acxiom’s insights to create accurate, detail-rich records. This enables you to provide advertising publishers with highly enhanced data to specifically target your audience with the most relevant online advertising. Building on the power of your database

Even though consumers are increasingly engaged online with social, mobile and interactive channels, building a rich and powerful CRM database is still crucial for an unrivalled insight and understanding of customer profitability and preferences.

Acxiom’s Collaborative Targeting builds on the deep insight of your database, taking offline customer and prospect data and matching it to the audiences of Acxiom’s online advertising publisher partners. The result is your target market receives the most relevant digital advertising for them, while you have the assurance that the entire process is carried out in a privacy-compliant, safe haven environment. Targeted online and mobile ads powered with offline data

Acxiom’s Collaborative Targeting can be applied to a number of scenarios, in particular:

• Retention campaigns: Using your own data integrated with Acxiom’s lifestyle, demographic or behavioural information (over 1000 variables across 46 million UK consumers), advertisers ensure customers are precisely targeted by our publisher partners.

• Pure acquisition campaigns: Advertisers can use Collaborative Targeting and Acxiom’s data to reach prospects most likely to engage with their brand. Using a similar approach, but focused on finding ‘lookalikes’, these audiences can then be matched to Acxiom’s publisher partners’ universe and shown relevant ads.

• Multi-channel branding campaigns: Collaborative Targeting can work in conjunction with other channels such as email. Individuals exposed to multiple channels will tend to be more engaged with the brand and more likely to respond to marketing communications. Connect with your consumers across channels and “moments”

Customers don’t spend all their time on one channel or one publisher – the same logic should apply to the messages they’re targeted with. Acxiom’s many global and local partnerships enable you to reach audiences across many channels and “moments”; such as when they are checking social media, buying goods online, reading emails or using mobile apps. Close the reporting loop: understand the results of your campaign and who is interacting

Once a campaign is over, Collaborative Targeting’s post-campaign analytics feature gives you a clear and detailed picture of what your ad budget has truly delivered for your business. Data is applied to the full lifecycle of the campaign, not just the planning and buying, helping you to answer questions such as: Did that online ad drive offline sales? With conversions across all channels, was the campaign’s ROI greater than expected? It doesn’t have to be a mystery anymore.

The bottom line: Acxiom’s network of publishing partners gives you the very best opportunity to connect with your target audience, and maximise the results of every marketing campaign.

fact sheet

How it works Benefits summary

Marketers want to use their rich data insights across Collaborative Targeting enables marketers to target channels, whilst consumers want their privacy protected. specific audiences with more relevant ads. More consistent Acxiom can help with both. Using our privacy-compliant, marketing communications enables consumers and partner matching environment, Acxiom acts as a neutral, prospects engagement levels to increase. You too can reap trusted third party, creating a data match safe haven between the benefits of Acxiom’sCollaborative Targeting and: advertisers and the publishers of their choice. This unique • Reach your target audience members with certainty, capability enables our clients to find their target segments wherever they are. across leading network s. • Feel confident your data is protected within our privacy- Five steps to reach the best audience: compliant matching environment. 1. Client data is imported into the Acxiom safe-haven • Target lookalikes of your best customers across channels environment. and “moments” with Acxiom’s rich data (over 46 million 2. Client target segments are matched using Acxiom’s individuals and 1000 lifestyle, demographic and unique linking technology against the chosen publisher’s behavioural variables). available audiences. • Make the most of premium ad opportunities across 3. Acxiom tells the publishers which of its users have been top publishers. matched to our client’s target audience - where • appropriate. Acxiom can use its proprietary data to improve Optimise your ad spend with increased efficiency and the results or reach new audiences. decreased waste. 4. When the publisher ‘sees’ those users, it displays the right, • Understand how your ads performed and which channels most targeted and relevant creative. delivered value. 5. Client target audience is reached and customer • Accurately measure your return on investment via closed engagement increases. loop reporting post-campaign. During the process, data is always totally secure. Our client’s PII (personally identifiable information) never leaves Acxiom and data is never combined with any other advertiser’s data.

Want to know more? To find out how Acxiom can accelerate your business visit www.acxiom.co.uk or call us on 020 7526 5265 to talk to one of our Account Managers. They’ll be happy to set up a meeting or answer any questions you may have. AC-0250-13 2/13

Acxiom Ltd 17 Hatfields London SE1 8DJ Tel: +44 (0)20 7526 5100

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