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The Lucrative Nigella Effect MEGAN TAYLOR the TV Cook’S Mixing Bowls and Waffle Irons Are the New Celebrity Homeware, Says Jessie Hewitson

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The Lucrative Nigella Effect MEGAN TAYLOR the TV Cook’S Mixing Bowls and Waffle Irons Are the New Celebrity Homeware, Says Jessie Hewitson the times | Friday November 24 2017 1GP Bricks & Mortar 13 INTERIORS The lucrative Nigella effect MEGAN TAYLOR The TV cook’s mixing bowls and waffle irons are the new celebrity homeware, says Jessie Hewitson fter recovering from a messy divorce and settling into a self-sufficient life, many Tastemakers of us might mark such a change with a new 2 Lovely Gays haircut. Perhaps we Awould buy new clothes or start going to ussell Whitehead, 37, and the gym. Nigella Lawson goes one better, Jordan Cluroe, 35, spent ten however: she gets a new kitchen. years acting before appearing It’s the centre of the action in her on BBC Two’s The Great latest BBC Two series, At My Table. Interior Design Challenge. It is there to show us where Nigella is RShortly after the programme they set up in her life — that she’s a successful their interior design company, 2 Lovely independent woman. “Charles who?” Gays. They focus on residential interiors, the kitchen says. It is expensive and with commissions including a large Arts design-conscious, with beautiful dark and Crafts family home in Farnham, grey units, copper worktops, open Surrey, and an Edwardian renovation in shelving and an enormous island. St Albans, Hertfordshire. The couple live A hint of her divorce from Charles in a Victorian house in Forest Hill, Saatchi is given in the introduction southeast London. “It is our muse and a to the programmes. “Life can be place for us to experiment,” they say. complicated; cooking doesn’t have to be,” W What is your biggest source of design Nigella says while exchanging a knowing inspiration? Nature, theatre, fashion and smile with the audience as she decants the art world. Our favourite film is I Am some flowers into tiny vases for the table. Love starring Tilda Swinton. It is set Strictly speaking this isn’t Nigella’s inside Villa Necchi. We went there a few table, at least not the one found in her years ago and it continues to inspire us. home in central London. It’s a kitchen W Chintz or minimalism? Both. No she has had built for filming in a matter how minimal we try to get, a little warehouse in Acton, modelled on her decoration and pattern creeps in. real kitchen, although not an exact W What is your design essential? A replica, a BBC publicist says. But the good-quality throw for the sofa. accessories are her own, such as the W Your favourite interior design “quick waffle iron, the bundt tins, copper Retailers reported a itself trending on Twitter during one fix”? The edit. Focus on what you want measuring spoons, the Mason Cash spike in sales of waffle programme. The bowls are usually a pale each space to do and edit its contents bowls, the £740 copper mixer with £100 makers after they were beige, but Nigella uses a stylish grey and accordingly; it can really breathe new life spiralising accessory — God bless featured by Nigella. orange one from its Hacienda range. into your home. Nigella for taking a spiraliser, tool of the Left: Mason Cash’s A website has been launched W Your prediction for the next big clean-eating brigade, and using it to Hacienda range also dedicated to sourcing the items that interior design trend? The vegan make chips. received a boost celebrity cooks use. “Who doesn’t want movement. New brands such as Piñatex, As usual, viewers watch her pouting to own the same pots and pans as which offers “leather” made from foodie innuendos, covet her insanely Nigella?” says Helen Coleman, the pineapple leaf fibre, are growing. expensive mixer, then rush to buy the founder of Celebrity Homeware. Of the W The design pitfall to avoid? Don’t accessories they can afford. six most popular items bought in the mistake wacky, crazy or “funky” (we hate Makers and sellers of kitchenware past six months, the grey and orange that word) for personality. must be Nigella’s biggest fans. Lakeland mixing bowls are the most popular. W If you could live in anyone’s house reports that sales of waffle makers went According to John Lewis, it is not whose would it be and why? We just up 30 per cent week-on-week after they Nigella or Jamie Oliver who drive completed an apartment in Waterloo in appeared in the programme, and copper the most sales in kitchen accessories, central London for a client. It’s a small accessories by 170 per cent in October though. It is The Great British Bake Off. footprint, but pure luxury. It has a killer compared with September. found in Turkey and Morocco, it became Paul Hollywood, the perma-tanned location: we are big theatregoers, so it Spice Kitchen, a Birmingham-based its biggest-selling single spice. judge, is selling a range of bakeware at would be a lovely place to live. company, says that after the first Mason Cash, the 200-year-old John Lewis. People are even more keen W When decorating what do you splurge episode, when Nigella used aleppo company behind the ceramic mixing to have Hollywood’s muffin tins in their on? Lighting: the jewellery of the home. pepper, a previously little-known spice bowls that seem to last for ever,, found kitchen than Nigella’s bundts, it seems. W What would you save on? Accessories. You can mix luxury craft with high street if it has the right vibe. W The best piece of design advice you X Highland stag double have received? Coco Chanel’s “take off oven glove, £18 Trend alert Stag motifs the last thing you put on”. Don’t sophieallport.com overdress your space. Compiled by V Stag pin candle jewellery, £12.99 for three Anna Temkin Molly Long W Stag lamp, £160 JASON INGRAM crocus.co.uk frenchbedroomcompany.co.uk W Bloomingville Noel stag head wooden serving tray, £15 cultfurniture.com X Stag large bowl, £139 U Pair of stag bookends, £40 furniturevillage.co.uk outthereinteriors.com Jordan Cluroe and Russell Whitehead.
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