Greetings and welcome to the 2013 PBS Technology Conference!

The schedule is packed with sessions about issues facing our industry and our system. The first thread of sessions I want to highlight is titled The Future of Core Station Technology. With the DTV transition behind us, it seems that capital equipment refreshes are happening faster than ever before. When it comes to mounting capital costs, the options are broad: update your in-house gear, join with a centralcasting hub, move it to the cloud, or even some combination of these. The sessions under the banner of The Future of Core Station Technology will tackle this subject from multiple angles. These sessions will be threaded across all three days of TechCon. The second thread that demands multiple sessions is the upcoming Spectrum Auction. This endeavor is so wildly complicated and far-reaching that it is conceivable that every over-the-air station in the United States could be affected. On Thursday, we’ll have an overview that will cover what every broadcaster should know, and we’ve road-blocked it in the schedule so everyone can come and learn the basics. Afterwards, we’ll have sessions on the Policy and Practice, and another with an Engineering focus. This conference would not be possible without the support of our exhibitors and sponsors. We’ve built time into the schedule for you to seek out their knowledge and ask that you visit them and thank them for their support of public broadcasting. The viability of TechCon is tied directly to their support, and our exhibit floor will certainly offer you more direct focus than the NAB Show next week. Your badge is the key to many aspects of TechCon and beyond. It’s your meal ticket and gains you access to both the Thursday evening reception and Friday night’s gathering at the Hofbräuhaus. Your badge also allows entrance to the PREC Sessions (Public Engineering Conference) held concurrently at Planet Hollywood. Joint licensees will be interested in that agenda, which you can pick up at the Registration Desk or on the PREC website. On Saturday April 6, your TechCon badge lets you into the SBE Ennes Workshops held at the Las Vegas Convention Center as part of the NAB Show. Our team has put together a powerful agenda that we believe will help address opportunities and challenges facing our industry. Staff members across the various areas of PBS are here along with station colleagues and vendors to help answer your questions, so please avail yourself of their knowledge. I am looking forward to TechCon13, and would like to personally welcome you to Las Vegas!

John McCoskey Chief Technology Officer, PBS

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Welcome Letter Page 1

Planet Hollywood Property Map Page 2

Conference Information Page 4

CONFERENCE AGENDA Page 7

Calendar of Social Events Page 38

Exhibitor Map Page 39

3 conference INFORMATION

Registration Desk Hours Wednesday, April 3: 8:00am – 6:30pm Thursday, April 4: 7:00am – 6:30pm Friday, April 5: 7:30am – 6:00pm

The registration desk is your first stop for all questions regarding registration, badges, meals, purchase of guest tickets for evening events, etc.

Conference Access Please display your name badge, which is your ticket to all conference events, on the official conference lanyard at all times while attending sessions, meals, and events at the 2013 PBS Technology Conference. Guests will need to bring their tickets to attend evening events. If you lose your badge or ticket, please stop by the registration desk for a replacement.

Meals/Events/Guest Tickets On Thursday and Friday, the conference will begin with breakfast at 7:00am in the Exhibit Hall, located in the Mezzanine of Planet Hollywood’s Conference Center. Mid-morning and afternoon coffee breaks also will occur in the Exhibit Hall, offering opportunities to visit with our vendors and discuss their products and services. On Thursday and Friday, lunch will be in the General Session room. Please refer to the conference agenda for meal times and locations.

Meals and breaks are provided courtesy of our Gold Sponsors: Avid, Harmonic, Miranda, and SES.

Please join us for our Thursday evening Welcome Reception in the Exhibit Hall. On Friday, we will celebrate the conclusion of the PBS Technology Conference with a party at Hofbräuhaus Las Vegas, located at 4510 Paradise Road, Las Vegas, Nevada 89169, (702) 853-2337, from 7:00 - 10:00pm. Enjoy great food, drinks, and music with your colleagues! You may purchase guest tickets for the Welcome and Closing Receptions on site at the registration desk during registration hours. Transportation between Planet Hollywood and Hofbräuhaus will be available from 7:00 - 10:00pm. Please look for staff in the hotel lobby to direct you outside to the motor coach bus.

Internet Access and Cyber Center The Cyber Center, located in the Mezzanine, provides several Internet workstations for your convenience during conference hours. These Internet workstations are used frequently, so we thank you for limiting your use to five minutes when others are waiting.

The Cyber Center is provided by the generous support of our Silver Sponsors: Aspera, Inc., Canon U.S.A. Inc., Evertz, and Myers.

This year we are pleased to offer attendees complimentary Wi-Fi throughout the Planet Hollywood Conference Center. Thank you to our sponsors and exhibitors for bringing Wi-Fi to the 2013 PBS Technology Conference!

Mobile Handheld Devices All mobile handheld devices must be set to silent notification. Please hold all phone conversations outside of the session rooms to avoid disturbing others. We appreciate your cooperation and 4 courtesy to our speakers and conference attendees. conference INFORMATION

MOBILE CONFERENCE APP Yes, we have an app for that! TechCon has gone mobile. Access the free conference app at eventmobi.com/techcon2013 or scan the QR Code with your smartphone.

Conference Evaluations and Feedback Your comments and suggestions about the PBS Technology Conference are very important to us. We want to know your opinion of specific sessions and speakers, as well as of the conference as a whole.

Feedback forms will be provided during each session for you to fill out and drop in the boxes outside each session room. Please provide us your feedback on these forms, as they are invaluable in helping us plan next year’s conference. If there are topics you would like to see addressed next year, tell us about those too!

As a thank you for filling out and submitting your feedback forms, two lucky winners will receive an iPad in our drawing at the end of the conference!

Post-Conference Materials Copies of PowerPoint presentations, sponsor and exhibitor information, and additional materials will be posted on the conference website - www.pbstechconference.org - approximately two weeks after the close of the conference.

PBS extends its appreciation to our Silver Sponsors for making our Cyber Center possible. Thank you!

5 conference INFORMATION

Exhibit Hall Hours Thursday, April 4: 7:30am – 7:30pm Friday, April 5: 7:30am – 3:30pm

Breakfasts and breaks on Thursday and Friday, as well as the Thursday evening Welcome Reception, will take place in the Exhibit Hall. Feel free to visit with our sponsors and exhibitors.

PBS KIOSKS PBS staff will be available at kiosks in the Mezzanine to discuss their respective projects: Non-Real-Time (NRT) Traffic and User Training, Interconnection Version 6 Cloud Demo, PBS Digital, and myPBS, the new Extranet. Please visit each of the kiosks for one-on-one discussions, updates on project timelines, to view real-time demonstrations, and to spend hands-on time with new equipment being rolled out.

PREC: Public Radio Engineering Conference We are pleased to have the Public Radio Engineering Conference (PREC) join us again at Planet Hollywood. Sessions will take place on Thursday and Friday. Joint licensees are especially encouraged to explore the PREC agenda. Your Technology Conference badge gets you access to the PREC sessions. View their agenda at www.apre.us or look for copies at our Registration Desk.

Ennes Workshop The PBS Technology Conference remains proud to partner with SBE on the Ennes Workshop, which will take place on Saturday at the Las Vegas Convention Center, South Hall, Room S225. The Ennes agenda can be found on page 32 of your program book. You will need either your TechCon badge or NAB Show credentials to access these sessions.

TECHCON IS NOW ON TWITTER Follow us @PBSTechCon. If you’re tweeting about the conference, please use the hashtag #TechCon13 so we can find your message. If you don’t use Twitter, you can still follow the conference at http://twitter.com/PBSTechCon.

2013 PBS TECHCON SCHOLARSHIP This year, PBS sponsored full conference registrations and three nights hotel for five station staff members. Congratulations to the following 2013 PBS TechCon Scholarship winners!

Kristen Doogan, Alaska Public Television, Traffic, Director of Traffic Taylor Judd, WILL – URBANA, Illinois, IT System Administrator Tony Poole, WETP/WKOP - East Tennessee PBS, Chief Engineer Laura Quezada, KVIE – Sacramento, Traffic, Program Operations Data Specialist Chris Schwanter, WGBY - Springfield, Massachusetts, Chief Engineer

6 conference agenda WEDNESDAY WEDNESDAY, APRIL 3

8:00am – 6:30pm, Registration Open

1:00 – 2:20pm, Melrose 3 4K in the Context of the UHDTV Blueprint for the Future of TV HDTV is still being finished, but serious development is underway on television systems that enable far greater image quality. UHDTV offers both 4K and 8K digital sampling formats at capture rates up to 120fps. Larry Thorpe believes that UHDTV is the inevitable evolution of broadcast television but the timing of its implementation is unpredictable. Is this an opportunity for Public TV? Can we stimulate a broader movement? This presentation will outline the potential visual attributes of a 4K home viewing experience and describe the ability to originate HDTV at frame rates up to 120fps.

Presenting: Laurence Thorpe, Senior Fellow, Canon U.S.A. Inc.

Suggested Audience: Engineering, Management Type of Session: Annual Updates

1:00 – 2:20pm, Melrose 1 & 2 IP Networking Architecture Best Practices “Best Practices” in IP Network Architectures can be a broad and diverse topic. This presentation will focus on the practical aspects of IP Network design that begins by answering the question: “when to route and when to switch?” Topics to be covered include implementing a layered infrastructure appropriate to a broadcast facility, such as the use of VLANs, security considerations, performance considerations, and manageability.

Presenting: Wayne Pecena, Director of Engineering, KAMU, Texas A&M University

Suggested Audience: Engineering, IT Type of Session: Best Practices

7 conference AGENDA

1:00 – 2:20pm, Melrose 4 Getting What You Want: Improving Communication Between

WEDNESDAY Technical Staff and Station Management Does your station suffer from the great communication divide? As technical staff, do you have difficulty getting information, decisions, or resources you need because “management doesn’t understand”? As a station manager, does your technical staff not see the bigger picture or understand your priorities and concerns? Then it’s time to end the communication struggle and create a better flow of information between technical departments and station management. But how do you do that? This session brings together engineers and other technicians, GMs, and station management to describe some typical examples of the great divide, the frustrations on each side regarding the communication gap, and presents real- world tactics to mitigate the problems, end the communication battle, and move forward together.

Presenting: Tom Axtell, General Manager, VegasPBS Regina Berry, Director of Media Operations, WTVI-PBS Charlotte Jim Klas, Director of Media Technology, State of Wisconsin - Educational Communications Board Michelle Nesmith, Traffic Coordinator, Rocky Mountain PBS, Denver, Colorado

2:30 – 3:20pm, Melrose 3 High Efficiency Coding: The Next-Gen Codec At PBS TechCon 2012, the next generation of video compression, High Efficiency Video Coding (HEVC), was introduced. The HEVC Main Profile has now been standardized and it covers direct-to-home applications from mobile and web to SD, HD, and UHD. This tutorial will review the basics of HEVC then explore the follow-on efforts beyond the Main Profile, including professional applications (contribution links) and improvements to support Ultra HD (4K television) and beyond. Can 4K resolution really be seen in the home? Come to this session to find out!

Presenting: Matthew Goldman, Senior Vice President, TV Compression Technology, Ericsson

Suggested Audience: Engineering Type of Session: Annual Updates

8 conference agenda WEDNESDAY

2:30 – 3:20pm, Melrose 1 & 2 American Archive Inventory Project: Lessons Learned Hear from a panel of stations who were involved in the CPB-Sponsored American Archive Inventory project – sharing how they went about the inventory, what they learned, and how other stations can apply these techniques productively. Bruce Jacobs, manager of the archive inventory project at Twin Cities Public Television, will facilitate.

Presenting: Bruce Jacobs, Chief Technologist, Twin Cities Public Television Thomas P. Furnas, Senior Director of Technology, ideastream® (WVIZ/PBS and 90.3 WCPN/NPR), Cleveland Perry Metz, General Manager, WFIU/WTIU, Indiana Randy Ward, Director of Engineering, Louisiana Public Broadcasting George Beneman, Vice President & Chief Content Officer, Maryland Public Television

Suggested Audience: Engineering, IT, Traffic / Programming Type of Session: Best Practices

2:30 – 3:20pm, Melrose 4 From Awkward to Awesome: Surviving & Thriving at Networking Events You’re going to a conference or networking event and meeting lots of new people. How do you greet them? Do you stumble over your words? How do you answer the question … “So what do you do at WXXX?” Or maybe you want to pitch a new idea to your GM on the way in from the parking lot one morning. How do you pique an interest in the time it takes to walk from the car to the front door? These questions and more will be answered in this lively and interactive session where attendees will discover: • How to craft a well-planned and informative “elevator speech” • How to meet and greet new colleagues and work a room like a pro

Presenting: Carol Sorber, Director, Professional Development, PBS

Suggested Audience: All Type of Session: Skills / Tutorial

3:30 – 4:00pm, Break OUTSIDE OF MELROSE 3

9 conference AGENDA

4:00 – 5:20pm, Melrose 3 Streaming Supersession: What It Means For You WEDNESDAY This session begins with a tutorial by Matthew Goldman discussing the challenges of delivering real-time video streams over unmanaged networks (including the Internet) and the different methods used. The development of adaptive bit rate (ABR) streaming will be presented, along with why it is considered a better solution over other mechanisms. The major different methods of ABR streaming will be reviewed, including the new standard MPEG Dynamic Adaptive Streaming over HTTP (DASH), which provides a single mechanism for ABR streaming in order to simplify implementations and unify the industry. The tutorial continues with the real-world experiences of Chris Ostertag, including an overview of the software, the hardware, and the services involved in successful and robust web streaming. We will discuss Content Delivery Networks (CDNs), encoders, hosting, mobile delivery, and even touch on non-technical topics like promotion and engagement. The idea is simple: live streaming is broadcasting; we’re broadcasters; let’s do it! Whether you’re taking your first steps into streaming or just want to expand your knowledge beyond what you’re currently doing, come and join in!

Presenting: Matthew Goldman, Senior Vice President, TV Compression Technology, Ericsson Chris Ostertag, Digital Media Engineer, KLRU-TV, Austin, Texas

Suggested Audience: Engineering, IT professionals, Interactive, Management Type of Session: Skills / Tutorial

4:00 – 5:20pm, Melrose 1 & 2 The Future of Core Station Technology: A Tale of Three Cities - Two Centralization Hubs and a Successful Outsourced Solution This session will explore the various aspects of station options, including centralization and outsourcing – the technologies, topologies, and objectives. It will include case studies of two hubs implemented by two different station groups in nearby cities. One of these hubs is highly successful – perhaps the most successful station hub today – while the other hub was recently shuttered. Learn what made one successful and the other one not. We will also examine the case study of a station that decided to take the road less traveled. Like other PBS stations, this one was looking into ways to create efficiencies within its operation, particularly in master control. It considered partnerships with other PBS stations, while also vetting the possibility of completely outsourcing to a commercial company. Take an in-depth look into Georgia Public Broadcasting’s decision, the development of their new workflow paradigm, the logistics surrounding the transition, and the results thus far.

Presenting: Peter Wharton, Director of Sales, File-Based Solutions, Miranda Technologies Robert Butler, Chief of Engineering Services, Georgia Public Broadcasting, , Georgia Debra Gilbert, Enterprise Program Manager, Georgia Public Broadcasting, Atlanta, Georgia

Suggested Audience: Engineering, Traffic / Programming, Master Control, Management Type of Session: Best Practices

10 conference agenda WEDNESDAY

4:00 – 5:20pm, Melrose 4 Have a ProTrack Question? The Traffic Advisory Committee (TAC) is pleased to host Myers for this informative session dedicated to ProTrack member stations. Crist Myers (President & CEO) will quickly highlight the company’s latest initiatives and product and service developments. The remainder of time will be dedicated to an open Q&A where the Myers team will answer your questions, provide valuable tips, and convey best practices to streamline workflows and make the most of your broadcast management system. Questions are welcomed in advance through TAC or Myers directly for this session.

Presenting: Crist Myers, President & CEO, Myers Alyssa Baer, Training & Implementation Specialist, Myers Tracy Carter, Chief Technology Officer, Myers Nancy Carter, Director of Sales & Customer Relations, Myers Anthony Kubiak, Training & Implementation Specialist, Myers

Suggested Audience: Traffic / Programming, Management

5:30 – 6:20pm, Melrose 3 Standard Definition Broadcast in 16X9: How PBS Member Stations Can Make Their SD Subchannels More Attractive During the DTV Transition, the rush to full High Definition Broadcast relegated legacy NTSC analog and Standard Definition to second place status. Yet most PBS Stations deliver SD program streams combined or multiplexed with their primary HD stream in their over- the-air broadcast. DTV SD quality is significantly better than analog NTSC, but has been unfortunately restricted to legacy 4x3 display delivery despite the inclusion of 16x9 SD in the table 3 list of ATSC broadcast formats. The home viewer must deal with an assortment of “bread-boxed” or “stretched” images, and battle with their remote control to zoom or otherwise control the format of the SD picture to properly fill their 16x9 TV display. With reports from local stations now broadcasting in 16x9 SD, this session proposes how program streams such as Create, World, V-me, or locally originated SD channels can be distributed giving stations the option to deliver 16x9 SD to the home.

Presenting: Kevin Crane, Vice President, Content & Technology, Nashville Public Television Gerry Field, Vice President, Technology, American Public Television Frank Graybill, Senior Director Of Engineering, WNET, Terry Harvey, Director of Engineering and Operations, New York Joint Master Control

Suggested Audience: Engineering, Traffic / Programming, Master Control, Management Type of Session: Skills / Tutorial

11 conference AGENDA

5:30 – 6:20pm, Melrose 1 & 2 The Future of Core Station Technology: CLOUD 101 -

WEDNESDAY Intro & Overview The use of Cloud Computing technologies has attracted significant attention recently as a disruptive force and an exciting, emerging, high-growth opportunity for the industry. Although the core technologies were originally developed for IT applications, they are directly applicable to the needs of the media and entertainment industry, which is facing similar challenges and going through a change to IP networks, mobile applications, software/ server based processes, and file-based workflow – all of which lend themselves well to potential cloud computing architectures. This presentation is a follow-up to one given at the 2012 TechCon and will provide an introduction for those who missed last year and an update for those who attended. It will offer an overview and introduction to cloud computing technologies and applications, including the characteristics and fundamentals of highly user-configurable cloud computing solutions comprising computing, networking, storage, and IT support in the cloud. The basic offerings of Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) will be explained along with the various combinations of Public, Private, Hybrid, and Community cloud service offerings. The presentation will conclude with an overview of the potential applicability of cloud computing technologies to public broadcasting. The presentation will be vendor-agnostic and is expected to provide ideas and concepts for debate within the public broadcasting engineering and technology community.

Presenting: Ron Clifton, President and Founder, CliftonGroup International Limited

Suggested Audience: Engineering, IT, Management Type of Session: Coming Soon / Latest Tech

5:30 – 6:20pm, Melrose 4 Everything Old is New Again?! A Technology-Free Traffic/ Operations Welcome and Opening Session What is this? For starters, it is the opening session on the Traffic/Operations side of TechCon 13. What will we try to do? Help kick off your learning experience at this year’s meeting. How? No technology-we’re asking you to go cold turkey from smart phones, tablets, laptops, etc. for one hour. You’ll have at least two more days for all that! We want you to get to know us, your TAC representatives, and each other a little better. Again, how are we going to do this? Come and see, you might win a prize, learn something, and make new friends in the process.

Presenting: Suze Kanack, PBS Traffic Advisory Committee Chair, Traffic Manager and Assistant Programming Manager, WyomingPBS Chris Ashcraft, PBS Traffic Advisory Committee Vice Chair, Broadcast Traffic Coordinator TV/FM, WJCT-TV, Jacksonville, Florida Lillie Buck, PBS Traffic Advisory Committee Secretary, Assistant Director of Content & Continuity, Illinois Public Media, Urbana, Illinois

Suggested Audience: Traffic / Programming, Management 12 conference agenda THURSDAY THURSDAY, APRIL 4

7:00 – 8:30am, CONTINENTAL Breakfast in Exhibit Hall Visit our TechCon partners.

7:00am – 6:30pm, Registration open

8:30 – 9:30am, Celebrity Ballroom 1 - 4 The Big Picture with John McCoskey John McCoskey kicks off the first full day of TechCon 2013 with a look at the key technologies that will shape the future of the media industry, and public media in particular.

Presenting: John McCoskey, Chief Technology Officer, PBS

9:30 – 9:50am, Celebrity Ballroom 1 - 4 Spectrum Auction: What Every Broadcaster Should Know Come to this overview of the issues that every broadcaster should understand in connection with the upcoming spectrum incentive auction being developed by the FCC.

Presenting: Tom Rosen, Senior Counsel, PBS Eric Wolf, Vice President, Technology Strategy & Planning, PBS

10:00 – 10:50am, Celebrity Ballroom 1 - 4 Spectrum Auction: Policy and Practice This panel will discuss the ongoing efforts at the Federal Communications Commission to reallocate electromagnetic spectrum from television broadcasters to wireless broadband providers. The panel will explain the complex rulemaking proceeding that is ongoing at the Commission. Both the voluntary incentive auction that is planned for 2014 and the subsequent mandatory repacking to condense the broadcast band will be addressed. Bring your questions about the spectrum reallocation process, including the challenges and opportunities for your station that are posed by the incentive auction and repacking process.

Presenting: Matt DelNero, Partner, Covington & Burling LLP Lonna Thompson, Executive Vice President, Chief Operating Officer, and General Counsel, APTS

Suggested Audience: Management, Engineering

13 conference AGENDA

10:00 – 10:50am, Melrose 3

THURSDAY Disruptive Media: There’s More To Second Screen Than You Think Dramatic change is on the way via the Second Screen. According to Nielsen, 41% of tablet owners and 39% of smartphone owners in the U.S. report using their device of choice at least once a day while watching TV. In the mad rush to introduce Second Screen platforms, however, broadcasters need to understand what’s possible, both now and in the near future, because technology is evolving at a breakneck pace. This presentation by Yangbin Wang, Chief Executive Officer of Vobile, Inc., will reveal how new technologies are supporting and advancing the Second Screen.

Presenting: Yangbin Wang, Chief Executive Officer, Vobile, Inc.

Suggested Audience: Interactive, Traffic / Programming Type of Session: Coming Soon / Latest Tech

10:00 – 10:50am, Melrose 1 & 2 Large Projects: Lessons Learned Lessons are best learned the first time, or better yet, from someone else who’s gone before. In this session we will discuss lessons we have learned over the past 12 months with the goal of helping others avoid the same pitfalls that we have encountered in the MPEG4 and SOC-1 projects.

Presenting: Tom Crowe, Senior Director Engineering - Interconnection, PBS Stephen Francis, Director, Project Management - Engineering, PBS Ed Caleca, Consultant, Calburk Consultants

Suggested Audience: Engineering, Management Type of Session: Best Practices

10:00 – 10:50am, Melrose 4 Keys to Successful Traffic and Master Control Key duties of traffic professionals are organization and workflow, but this can be difficult with ever-changing technology and limited staff. In this session we will highlight adjusting to new technologies, organizing staff duties, and creating an efficient and productive workflow. We will compare station operating procedures and discuss solutions for common problems operators face.

Presenting: Chris Ashcraft, PBS TAC Committee Vice Chair, Broadcast Traffic Coordinator TV/FM, WJCT-TV, Jacksonville, Florida

Suggested Audience: Traffic / Programming, Management

14 conference agenda THURSDAY

11:00 – 11:30am, Break in Exhibit Hall Visit our TechCon partners.

11:30am – 12:20pm, Melrose 3 Spectrum Auction: Engineering Focus Based on the current activities at the FCC and the congressional mandate authorizing UHF TV spectrum auctions, broadcasters will soon be faced with the challenge of repacking the television spectrum. This session will cover the current status of the regulatory activity and a detailed analysis of the proposed repack methodology and procedures that may be used. Also covered will be the technical challenges that are likely to be faced by broadcasters who might be required to change channels, and the related expenses of the changes. The presentation will examine the technology changes in transmission equipment, the realities of making changes to existing equipment, and the limitations of industry resources that will drive the decisions that broadcasters will face.

Presenting: Jay Adrick, Technology Advisor, Harris Broadcast Bob du Treil, President, du Treil, Lundin & Rackley, Inc.

Suggested Audience: Engineering, Management Type of Session: Best Practices

11:30am – 12:20pm, Melrose 1 & 2 Bento: A Demo Come see a demo of Bento, the Content Management Solution built for stations, with stations. This PBS Digital product integrates COVE, Merlin, and other technologies to create a smart approach to managing your digital presence. Hear stories of how stations are already implementing the CMS and the challenges of engaging an audience in the fast-evolving digital landscape.

Presenting: Jennifer Carter, Associate, Station Products & Innovation, PBS Digital Max Duke, Director, Station Products & Innovation, PBS Digital

15 conference AGENDA

11:30am – 12:20pm, Melrose 4

THURSDAY The Mysteries of IP Unlocked: How IP Improves Workflow Efficiencies Today, and When Will Plants Rely on 100% IP signal Flows? IP is a certainty within broadcast plant designs now and in the future. Two aspects are considered in this session: How can we take advantage of the IP systems we have now and when will the central router in the plant migrate over to 100% IP routing? This session will give you a glimpse into the future and a firm foundation for IP-based plants. Broadcast Engineers and Technicians who want to broaden their base of experience in this changing technology to become more versatile will benefit from this session.

Presenting: Stan Moote, Vice President, Business Development, Harris Broadcast Jan Weigner, Managing Director and Co-Owner, Cinegy

Suggested Audience: Engineering, IT, Master Control, Management Type of Session: Best Practices

11:30am – 12:20pm, Wilshire A & B Cat to Cat Herder: Making the Transition from Engineer to Manager Making the transition from engineer to a manager of engineers can be difficult, challenging, and rewarding. Learn how to cultivate strong teams, grow your own leadership skills, and influence non-techies to make good decisions about technology.

Presenting: Jennifer Redman, Director of IT, Public Broadcasting, Portland, Oregon

Suggested Audience: Engineering, Interactive, IT, Traffic / Programming, Master Control, Management Type of Session: Skills / Tutorial

12:30 – 1:50pm, Celebrity Ballroom 1 - 4 Programming Pipeline Luncheon In this lunchtime session, we welcome Beth Hoppe, PBS’ Chief Programming Executive and General Manager of General Audience Programming. She will review the state of PBS Programming, look at the latest content strategies, and preview a number of upcoming shows.

Presenting: Beth Hoppe, Chief Programming Executive & General Manager, General Audience Programming, PBS

16 conference agenda THURSDAY

2:00 – 2:50pm, Melrose 3 XAVC : Advanced Video Coding Technology for HD and Beyond Content Production and Distribution Applications With the advent of newer production technologies emcompassing video systems beyond the current HDTV formats, there has been a need to introduce more advance video compression tools responsive to higher resolution and higher frame rate video systems. In introducing XAVC, Sony has made use of the highest level of performance of the coding tools provided by H.264/AVC at level 5.2, in order to satisfy the stringent bit-rate demands and storage constraints imposed by new video formats such as UHDTV 4K and High Frame Rate acquisition. This talk will give details of the parameter set of this compression scheme as it applies to a range of video formats along with their respective production workflows and upcoming devices and technologies.

Presenting: Hugo Gaggioni, Chief Technology Officer, Vice President Technology, Sony Professional Solutions of America

Suggested Audience: Engineering Type of Session: Deep Dive

Innovation in ATSC video processing!

Ericsson AVP 4100 ATSC Integrated System. High compression performance in a compact form

› Multi-channel ATSC system solution › MPEG-2 and MPEG-4 AVC compression › Intuitive and simple control › Efficient 1RU package

17 conference AGENDA

2:00 – 2:50pm, Melrose 1 & 2

THURSDAY Reaching Viewers on Alternative Platforms Broadcast viewership is still dominant, but change is coming. More and more viewers are watching TV on their own terms – when they want, where they want, on whatever device they want. It’s increasingly important for public television to keep pace with changes in viewer behavior. In this session you’ll hear about what PBS is doing today – and what’s in the works – to reach audiences beyond broadcast. Find out about PBS’s latest online video initiatives, including new over-the-top partnerships, and the continued push onto services like Netflix, Amazon, and iTunes.

Presenting: Andrea Downing, Co-President, PBS Distribution Max Duke, Director, Station Products & Innovation, PBS Digital

2:00 – 2:50pm, Melrose 4 The Networked Infrastructure: Genlock and 10 GB Ethernet As capabilities of IP networks continue to grow, their prevalence in the broadcast ecosystem is seeing equal growth. As these networks become pervasive in facility design, the opportunity exists to begin to migrate legacy capabilities such as Genlock and Live Production from their hard-wired domains to the network. This presentation looks at two emerging opportunities for new use of IP networks. Genlock, traditionally delivered over multiple streaming distributions as colour black, DARS, timecode, etc., can now be provided through the use of the IEEE1588 Precision Time Protocol. Recent SMTPE standardization activity will shortly yield a standard for this application. In this presentation, we will cover the underlying network technology and the methods by which legacy signal timebases and timing are derived, and how the system and devices evolve to accommodate. We will also look at 10 GB ethernet, and in particular 10GBase-T. This technology offers new opportunities not only for replacing an SDI infrastructure but for providing multiple production services over a single physical interface. The presentation will discuss the basics of 10 GB ethernet as compared to SDI, and will delve into the opportunity of bundling services beyond GB video and audio into the same cable.

Presenting: Paul Briscoe, Manager of Strategic Engineering, Harris Broadcast

Suggested Audience: Engineering Type of Session: Annual Updates

18 conference agenda THURSDAY

2:00 – 2:50pm, Wilshire A & B Business Boot Camp for Engineers There are two groups of math-savvy individuals in our organizations: engineering and finance. Unfortunately, the two don’t always understand one other. This session is designed to help the working engineer understand several key finance concepts and strengthen engineers’ knowledge and skill with budgets.

Presenting: Jim Klas, Director of Media Technology, State of Wisconsin – Educational Communications Board

Suggested Audience: Engineering, Interactive, IT, Management Type of Session: Skills / Tutorial

3:00 – 3:50pm, Melrose 3 The Future of Core Station Technology: Extending the Functions of IT/Software-Based Systems With the rapid adoption of software-based playout systems on generic IT hardware, extensions of functionality beyond playout are now possible within this same architecture by the deployment of additional IT servers and software services. Two of the most promising functions for improved ROI are fully automated processes that can operate as part of the content preparation workflow, or in parallel with the linear playout process. Examples of these are the normalization of diverse, file-based media formats and the “just in time” pre- rendering of dynamic graphics sequences prior to air. This session will describe a scalable model for extending IT/software-based playout systems to include both these processes. The model is based on a generic “rendering grid” of IT servers and application-specific software services to deliver these extended functions along with the playout automation process.

Presenting: Rick Stora, Solutions Architect, Miranda Technologies

Suggested Audience: Engineering, IT, Master Control Type of Session: Coming Soon / Latest Tech

3:00 – 3:50pm, Melrose 1 & 2 Breaking Down Barriers: The Public Media Platform There’s a new org in town. The Public Media Platform is a groundbreaking initiative founded by APM, NPR, PBS, PRI, and PRX that’s creating a digital distribution system for the benefit of all of public media. Kristin Calhoun, Executive Director of the Public Media Platform, will share an overview of the planning work already completed in support of this effort and proposed experiments that will help define its shape moving forward, and hear your ideas about how your station could leverage the opportunities the Public Media Platform presents.

Presenting: Kristin Calhoun, Executive Director, Public Media Platform

19 conference AGENDA

3:00 – 3:50pm, Melrose 4 THURSDAY Advances in Broadcasting: Keeping up with the Dynamic Changes in Technology Two topics of new broadcasting technologies will be presented. Jay Adrick of Harris Broadcast will discuss the new Mobile , which has reached the standards phase and is now being considered for implementation in various stations and groups. Examples will be presented and OTA demos will be held in the exhibit hall. Keith Pelletier of SPX-Dielectric will discuss new designs for economical broadband antennas for broadcast applications with an eye toward the next transition. As the television spectrum contracts and tower space becomes even more of a premium, new approaches to broadcast antenna technologies will need to be considered and implemented.

Presenting: Jay Adrick, Technology Advisor, Harris Broadcast Keith Pelletier, Director, Engineering, Dielectric, an SPX Brand

Suggested Audience: Engineering, Management

3:00 – 3:50pm, Wilshire A & B The Disaster is Over, What’s Next? An Overview of the Federal Assistance and the Funding Process Once the disaster is over, your next phase is Recovery. This session will cover the steps included in the Federal Funding & Assistance process. Beginning with the Governor’s formal disaster declaration and following through to the final FEMA project close out, you’ll hear what is involved in achieving successful results for your station. Topics of discussion will include the lifecycle of a disaster and important documentation strategies to employ when assessing damage post disaster. At the conclusion of this session, you will be equipped to secure government funding and assistance to recover your broadcast functions.

Presenting: Clarence Copeland, Assistant Director of Engineering, Louisiana Public Broadcasting

Suggested Audience: Engineering, IT, Traffic / Programming, Management Type of Session: Overview / Intro

4:00 – 4:30pm, Break in Exhibit Hall Visit our TechCon partners.

20 conference agenda THURSDAY

4:30 – 5:20pm, Melrose 3 The Future of Core Station Technology: CLOUD 102 - Long Range Forecast is Cloudy, with a Chance Of Virtualization This session explores options for the Public Television Interconnection system. Bring your compass as we explore the potential that cloud computing may bring for the interconnection system, PBS, and your station.

Presenting: Ron Clifton, President and Founder, CliftonGroup International Limited James Kelso, Vice President, Products and Product Marketing, Sequencia Technologies Tom Crowe, Senior Director Engineering - Interconnection, PBS

4:30 – 5:20pm, Melrose 1 & 2 TV Anytime Anywhere TV viewership is changing: personalized video recommendations, multi-screen experiences, and social interaction is sweeping into the mainstream of TV as online video continues to partner with the king of media. Outlets that have embraced the technology have seen tremendous success with early adopters and viewers are responding with resounding acceptance. This session will speak to how specific demographics are consuming what kind of content on what kind of devices, real-life examples of TV-everywhere networks, success rates, and how the public broadcasting sector can increase engagement and viewership with future TV technologies.

Presenting: Jonathan Wilner, Senior Director, Business Product Management, Ooyala

Suggested Audience: Interactive, IT, Management Type of Session: Coming Soon / Latest Tech

4:30 – 5:20pm, Melrose 4 Generating Station Revenue Are you frustrated by the ever-shrinking pot of funding resources? Looking for a way to supplement and increase revenue for your station? Then join us for a discussion on how to generate new revenue streams that may help you preserve and expand your vital programming. Learn how our panelists significantly increased station income using existing resources common to many stations. Through this interactive and engaging session, we expect session attendees to acquire the knowledge and tools necessary to implement innovative revenue generating projects, utilizing existing station assets in creative ways that significantly increase station income in a sustainable manner.

Presenting: Russ Abernathy, Director of Television & Technology, WKNO, Memphis, Tennessee George Beneman, Vice President & Chief Technology Officer, Maryland Public Television Joe Tymecki, Chief Technology Officer, Vermont Public Television

21 conference AGENDA

4:30 – 5:20pm, Wilshire A & B

THURSDAY Evaluating Software – Tips from the IT World Software licenses and support can take a large chunk out of your operating budget. As broadcast systems become more and more reliant upon server-based technology, evaluating the software applications before you buy for scalability and interoperability is increasingly important. Learn techniques to make software purchasing decisions based upon user requirements, scalability, ROI, and interoperability with your existing systems. We will cover important questions to ask during the purchasing process, how to create user stories to drive requirements gathering, and how to evaluate a vendor’s software development practices.

Presenting: Jennifer Redman, Director of IT, Oregon Public Broadcasting, Portland, Oregon

Suggested Audience: Engineering, Interactive, IT, Management Type of Session: Best Practices

5:30 – 6:30pm, Celebrity Ballroom 1 - 4 State of the System Address Closing out the sessions on Thursday, PBS President and CEO Paula Kerger will speak about the state of public media in America. Highlights will include recent successes and upcoming opportunities, as well as her inspiring tales from around the system.

Presenting: Paula Kerger, President & CEO, PBS

6:30 – 7:30pm, Welcome Reception IN Exhibit Hall

22 conference agenda FRIDAY FRIDAY, APRIL 5 FRIDAY

7:00 – 8:30am, CONTINENTAL Breakfast in Exhibit Hall Visit our TechCon partners.

7:30am – 6:00pm, Registration Open

8:30 – 8:45am, Celebrity Ballroom 1 - 4 Looking Ahead with Michael Jones Michael Jones, PBS Chief Operating Officer, kicks off Friday’s sessions with his look at PBS’s continuing focus on reinventing content, innovating, and supporting station sustainability.

Presenting: Michael Jones, Chief Operating Officer, PBS

8:45 – 10:05am, Celebrity Ballroom 1 - 4 The Future of Professional Media: A Panel Discussion Join leading lights from the public and commercial television world for a panel discussion on where the tools of the trade are going. They will touch on topics like facility infrastructure, IT platforms, professional video transport, software best practices, and future trends in the non- professional media space which will likely impact our industry.

Presenting: Richard Friedel, Executive Vice President and General Manager, Fox Network Engineering and Operations Brad Gilmer, Executive Director, Gilmer & Associates, Inc. John Mailhot, Senior Solutions Architect, Harris Broadcast John McCoskey, Chief Technology Officer, PBS Mark Schubin, Technological Consultant, SchubinCafe.com

Suggested Audience: Engineering, Interactive, IT, Traffic / Programming, Master Control, Management Type of Session: Best Practices

23 conference AGENDA

FRIDAY 8:45 – 10:05am, Melrose 1 & 2 NRT Traffic Workflow Have you been to the NRT Traffic Webinars and heard PBS and Myers discuss the theory about how to use the NRT system, but… • You’re just getting the system tested and online, but are not sure what to do next? • You’ve manually transferred a few files, but aren’t clear about how to move to an automated process? • You’ve utilized some content, but have found the NRT delivery just too cumbersome to use on a regular basis? …then you’ve got something to learn from KSPS and their relationship with the system they affectionately call “ET.” Lynn Veltrie and Barbara Harms from KSPS, Spokane, will discuss how they’ve integrated NRT delivery to be a seamless part of their everyday station workflow. They are among the top system users, on track to use 2000+ hours of NRT content in 2013. Let them help you develop your own streamlined station workflow, with NRT seamlessly integrated.

Presenting: Lynn Veltrie, Operations/Traffic Supervisor, KSPS, Spokane Barbara Harms, Broadcast Operator/Traffic Asset Manager, KSPS, Spokane Nicholas Agresti, Director, Scheduling Implementation, PBS Tracy Carter, Chief Technology Officer, Myers Tom Crowe, Senior Director Engineering - Interconnection, PBS

NAB 2013 Welcome PBS Apace Systems Booth SL12113 XenData Booth SL12413 TechCon 2013 NLE Systems Contact Dennis Bress Shared Storage 714-878-1276 16TB – 96TB www.ieei.tv Transcode GE/10GE vStor Apace eStor PC GE/10GE

2.5TB LTO6 Drive Global Access With XenData6 IP software Media Asset Management Global Editing Tape /Live Feed Ingest Online/Real-Time Editing Storage Tape Ingest SDI/HDI/P2/XDcam Asset Management Mobile Access GE/10GE postMAM3 Gig-E Pro XenData LTO archives scale to multiple PBs

Multi Cam Ingest Apace Systems media management, workflow & storage SIMPLE, ECONOMIC & PRODUCTIVE !!!!!!! 24 conference agenda FRIDAY

10:15 – 10:45am, Break in Exhibit Hall FRIDAY Visit our TechCon partners.

10:45 – 11:35am, Melrose 3 The Future of Core Station Technology: Centralcast Options for Public Television Stations Join this panel discussion regarding providers and business models for acquisition of outsourced master control operations. The panelists will be representatives or clients of commercial and non-commercial providers of multi-station master control services, including Stratus Broadcast Solutions and Georgia Public Broadcasting, a public television client of Encompass Media, and Centralcast LLC (formed by the Association of Public Broadcast Stations - New York), Digital Convergence Alliance (formed by the Florida PBS stations), and WGBH. This session is intended to inform station managers, engineers, and operations staff of the possibilities for collaboration and cost savings through joint master control. For smaller stations, CPB has created a special grant program to assist with equipment or fees required to participate in existing joint master control hubs.

Presenting: Don Lockett, Senior Director, Media Technologies, Corporation for Public Broadcasting Michael Boylan, President & Chief Executive Officer, WJCT Public Broadcasting & founding member of the Digital Convergence Alliance, Jacksonville, Florida Robert Daino, President and Chief Executive Officer, WCNY & founding member of Centralcast LLC, Syracuse, New York Michael Foti, Director of Engineering, WGBH Educational Foundation, Boston, Massachusetts Vicki Hamilton, Interim Chief Technology Officer, Georgia Public Broadcasting & client of Encompass Media Marc Jaromin, President & Chief Executive Officer, Stratus Broadcast Solutions & master control provider

Suggested Audience: Engineering, Traffic / Programming, Master Control, Management Type of Session: Best Practices

10:45 – 11:35am, Melrose 1 & 2 Modern Archiving Solutions How do you approach archiving when every day brings far more new information than the day before? Once you have decided to upgrade, what is needed when your station is living that experience? We will look at ways to answer those questions and more. We’ll talk about how to manage your program inventory, both local and national, on limited server/archive space and also some of the process that PBS uses to manage its media; past, present, and future. You will walk out knowing some steps to take and what items every traffic/operations staff should keep in their digital vault.

Presenting: Vickie Allen, Director, PBS Media Library, PBS Regina Berry, Director of Media Operations, WTVI-PBS Charlotte Suzanne Kembel, Content Distribution Manager, New Mexico PBS/Westlink

Suggested Audience: Traffic / Programming, Management

25 conference AGENDA

FRIDAY 10:45 – 11:35am, Melrose 4 BYOD: Implementing a Bring Your Own Device Mobility Strategy Forrester Research reported that nearly 60 percent of companies allow employees to use personal devices for work. “Bring Your Own Device (BYOD)” policies allow employees maximum choice and flexibility, but raise new challenges in maintaining the personal privacy of the user, managing and securing valuable corporate information assets, and providing IT with an unpredictable and inconsistent mobile environment. There are also mobile technology considerations. While mobile devices are surpassing PCs and laptops as a user’s primary computing platform, they do have limited access to power, network, and hardware resources. Devising a BYOD strategy that will support both personal and business roles requires attention to all of these challenges.

Presenting: Jason Moody, Executive Solutions Consultant, Dell

Suggested Audience: IT, Interactive

11:45am – 12:35pm, Melrose 3 Regulatory Affairs: From Captioning, to Political Ads, to Media Ownership This session will address a variety of regulatory affairs matters that may impact your station. First, the session will discuss the Federal Communications Commission’s online closed captioning regulations, including the newly implemented requirement to caption live and near-live programming when distributed online. Second, the session will cover the ongoing litigation concerning the airing of political advertisements by noncommercial broadcasters, including the recent rehearing of Minority Television Project v. FCC by the 9th Circuit Court of Appeals. Third, the session will explain the latest Commission proceeding on media ownership and how it may impact your station’s annual Form 323-E filing.

Presenting: Todd Gray, Member, Dow Lohnes PLLC

Suggested Audience: Management, Engineering

Type of Session: Annual Update

26 conference agenda FRIDAY

11:45am – 12:35pm, Melrose 1 & 2 Keeping up with OTT: QoE/QoS Metrics for Over-The-Top Television Much hype and excitement continues to surrounded Over-the-Top television delivery. But what happens to quality as the big services push more content to meet growing viewer demand? From the days of analog television to today’s digital transmission standards, reception impairments were about “losing something”: signal, synchronization, or packets. And losing packets causes the bulk of all problems in today’s MPEG systems – whether they are IPTV, DVB-S, DVB-T, etc. But OTT uses reliable TCP connections that simply retransmit lost packets. So what does this mean for the continuing evolution of OTT? Danny Wilson will explain the difficulties inherent in reliably delivering OTT content to the next generation of devices (iPhones, iPads, etc.), and explain why a new toolset is needed to meet the quality challenge.

Presenting: Danny Wilson, President & Chief Executive Officer, Pixelmetrix Corporation

Suggested Audience: Engineering, IT, Interactive Type of Session: Overview / Intro

11:45am – 12:35pm, Melrose 4 Maine Public Broadcasting Network (MPBN) Implements Public TV’s First BXF Workflow between Myers ProTrack and Harris Broadcast ADC A common file format and a common cross-application language have been the shared goal of ptv operations for years. When MPBN rebuilt master control operations using a file-based design, it implemented technology to streamline daily processes and allow for easy expansion. The MPBN staff operates five TV stations, seven radio stations, and interconnections to three studio sites. Often the responsibility for all of these tasks falls on one engineer. By implementing BXF, MPBN sought to make technology work for them. They were the first to deploy the BXF standard with Harris. The network installed a BXF interface that integrates Myers ProTrack Traffic and Harris Broadcast ADC automation, allowing for a more streamlined exchange of information between traffic and automation, and eliminating many manual processes. This session will profile this installation and describe some of the challenges encountered during implementation.

Presenting: Jason Salyards, Automation and Digital Asset Management Product Line Manager, Harris Broadcast

Suggested Audience: Engineering, IT, Traffic / Programming, Master Control, Management Type of Session: Best Practices

27 conference AGENDA

FRIDAY 12:45 – 1:50pm, Celebrity Ballroom 1 - 4 Birds of a Feather Luncheon What’s on your cranium? Got a problem you’re struggling to attack? Have a project or idea you want to share with others? What hasn’t been covered that you need to know about? Bring yourself, your ideas, and questions to the Birds of a Feather buffet luncheon. Submitted topics will be assigned to specific tables and we will display a chart on the General Session screen indicating where to sit to discuss which topic. Submit your topic in advance through our website on the “Birds of a Feather” page, or by using the sign up form at the registration desk until 11:45am on Friday morning.

Presenting: You and/or your fellow attendees

2:00 – 2:50pm, Melrose 3 Coming Soon to a Computer/Tablet and Smartphone Near You: The myPBS Station Extranet Experience a guided tour of the forthcoming Extranet site and gain insight into new tools geared to help you accomplish the task at hand. With a flexible platform which adapts to a smart phone, tablet, or desktop, bring your own device to this session to experience program dashboards and a dynamic on-screen log powered by PBS’s trafficking system.

Presenting: Rachelle Byars-Sargent, Director, Collaborative Technology, PBS Nicole Quirk, Broadcast Spectrum Manager, PBS SoCaL

Suggested Audience: Engineering, IT, Traffic / Programming, Master Control, Management Type of Session: Coming Soon / Latest Tech

2:00 – 2:50pm, Melrose 1 & 2 Implementing and Managing 5.1 Audio: Avoiding the Pitfalls Surround audio provides an immersive experience that greatly improves enjoyment of concerts, sporting events, and nature programs, but the majority of viewers still hear the program in stereo. Production, ingest, scheduling, and transmission must work together to deliver an optimum presentation for viewers listening in surround without sacrificing the experience for viewers listening in stereo. In this session, Dr. Cabot will explore the technical issues in capturing, processing, and delivering surround audio and offer practical suggestions to provide all viewers with the best experience.

Presenting: Richard Cabot, Chief Technology Officer, Qualis Audio

Suggested Audience: Engineering Type of Session: Skills / Tutorial

28 conference agenda FRIDAY

2:00 – 2:50pm, Melrose 4 Where are the Closed Captions? Manage and Monitor Ancillary Data within File-Based Systems As content increasingly arrives, travels through, and departs a broadcast facility as a file, it is becoming more essential to monitor and maintain the ancillary data that goes with the video and the audio. However, files are not all the same format nor do they contain the same ancillary data, and that data may be in different locations. SMPTE 436 presents a well- defined option for handling ancillary data, but what if your files don’t currently make use of that? How do you know where the data is? This session will look at ways to monitor the ancillary data in files and the effective use of SMPTE 436 to corral it.

Presenting: Sara Kudrle, Senior Software Engineer, Miranda Technologies

Suggested Audience: Engineering, Management Type of Session: Coming Soon / Latest Tech

3:00 – 3:30pm, Break in Exhibit Hall Visit our TechCon partners.

3:30 – 4:20pm, Melrose 3 Captioning and DVI in a Broadcast to Web Workflow The “21st Century Communications and Video Accessibility Act” requires closed captions to follow content from broadcast to all Internet protocol-based distribution. The landscape is a confusing array of regulations, a multitude of production models, and a great variety of technologies. Many stations and producers have questions about what is and is not required, how much implementation of the new rules will cost in time and money, and how best to proceed. This presentation will demonstrate a variety of national and local producers’ captioning workflows from broadcast to web and identify the key questions producers and stations need to answer to design a suitable workflow. We will also look ahead to future developments in captioning technology and preparations for incorporating Descriptive Video Information (DVI) in your broadcast and IP-distributed content, the next frontier in media access.

Presenting: Megan McGough, Post Production Coordinator, Frontline OutPost, WGBH, Boston, Massachusetts Steve Scheel, Senior Director, Media Operations, PBS

Suggested Audience: Interactive, Management Type of Session: Best Practices

29 conference AGENDA

FRIDAY 3:30 – 4:20pm, Melrose 1 & 2 Measuring and Correcting Lip Sync: Progress on a Standard At Last! Lip-sync errors have challenged engineers since the first talking films. There are many manual ways to maintain audio to video synchronization, but they require constant vigilance. Fingerprinting supports exception-based monitoring of signals both locally and over remote locations while allowing unattended correction. In this session, engineers and operations professionals will review the fundamentals of fingerprinting for lip-sync monitoring/ correction, then consider case studies from actual installations. The presentation will include an update on SMPTE’s progress on fingerprint standards.

Presenting: Sara Kudrle, Senior Software Engineer, Miranda Technologies

Suggested Audience: Engineering, Management Type of Session: Best Practices

3:30 – 4:20pm, Melrose 4 Yin and Yang of Secure Internet Infrastructure With the ever increasing threats posed by DDOS attacks, malware, and targeted intrusions, the need for secure Internet infrastructure is greater than ever. This will be an overview and breakdown of the current security threats facing the industry as well as some recommendations on how best to protect your networks now and in the future.

Presenting: Sean Leach, Vice President, Technology, Verisign

4:30 – 5:20pm, Roundtables Roundup: Sessions as described below ETAC Roundtables, Celebrity Ballroom 1-4 Traffic/Operations & Programming Roundtables, Melrose 1 & 2 IT Roundtables, Melrose 4

ETAC Roundtables, Celebrity Ballroom 1-4 Join your ETAC Representative in the General Session room for an hour of face time! We will have a chart displayed on the General Session screen to help connect you to your representative, so bring your questions for a lively conversation on a series of current topics. The ETAC is here to serve you, so be sure to engage them on the concerns and issue you’re facing today. If questions arise that PBS staff can assist with, please bring those to the Q&A session at 5:30 pm.

Presenting: ETAC Representatives

Suggested Audience: Engineering, Operations, Management

30 conference agenda FRIDAY

Traffic/Operations & Programming Roundtables, Melrose 1 & 2 Join your TAC and National Distributor Representatives to discuss topics related to how we all work today. Come prepared to share your experiences and respond to questions that will help us serve you better. We will focus on scheduling and programming staff but all are welcome. We’re sure that you’ll leave with something new to try back at your station!

Presenting: TAC Members

Suggested Audience: Traffic / Programming, Management

IT Roundtables, Melrose 4 Meet and greet your colleagues in IT along with PBS Vice President of IT, Chris Contakes. Bring your ideas and thoughts on how we may better communicate and collaborate around IT challenges we face supporting our organizations.

Presenting: Chris Contakes, Vice President, Information Technology, PBS

Suggested Audience: IT, Interactive, Management

5:30 – 6:00pm, Celebrity Ballroom 1-4 PBS Q&A and Closing Remarks The end of the day on Friday brings all attendees a chance to ask the PBS staff questions about things you’ve learned about during the conference, or anything else that’s on your mind. Pose questions for this session throughout TechCon using the forms that are available at the Registration desk or various locations around the conference.

Presenting: John McCoskey, Chief Technology Officer, PBS PBS Staff

7:00 – 10:00pm, CLOSING RECEPTION AT Hofbräuhaus Las Vegas

The weekend’s here, have a stein of beer! Join us for a post-conference gathering at the legendary German beer hall, the Hofbräuhaus. Transportation will be available. Take time to confer with colleagues, network with neighbors, and have a delightful evening full of food, beer, and good cheer.

31 ENNES/SBE WOrkshop AGENDA

SATURDAY, APRIL 6 SATURDAY

18th Annual ENNES/SBE – PBS NAB 2013 PROGRAM LINEUP (Since 1995) Alternate Broadcast Delivery – How to Make it Work ALL SESSIONS LOCATED AT LAS VEGAS CONVENTION CENTER ROOM S225

8:00 – 10:10am Streaming Media Tutorial This seminar starts with an introduction to the streaming environment and ecosystem, discussing current and near term player markets in computer, mobile and OTT markets, including Flash, HTML5, and iOS and Android devices. Then it will take a deep dive into producing H.264, currently the only codec that can reach all relevant target markets. It will conclude with a look at how to encode for single file and adaptive delivery to desktop, mobile and OTT devices and an overview of distribution options like Online Video Platforms, Content Delivery Networks and the Cloud.

Presenting: Jan Ozer, Contributing Editor to Streaming Media Magazine and Online Video.net

9:00 – 9:10am Opening Remarks

Presenting: John Poray, Executive Director, Society of Broadcast Engineers

10:10 – 10:25am “Talkin’ ‘bout my generation” – Media Consumption Patterns – Myths and Realities In this short talk, John Footen will present data on how media is consumed today. Many have said that consumption patterns have shifted across generations; but is it true? Do Millennials, Gen X/Y, and Boomers really consume media differently, simply because of when they were born and what was available to them in their formative years? Or is there something else that explains the differences in the data? This presentation will graphically present the latest in consumption data and trends across television, Internet, mobile, social media and more and explore what this means for the future of broadcasting.

Presenting: John Footen, AVP - Broadcast and , Cognizant Technology Solutions

32 ENNES/SBE WOrkshop AGENDA SATURDAY 10:25 – 11:10am Audio Video Bridging Since Ethernet went into use in 1973, many have struggled to make it work for audio and video applications. While most are proprietary, resulting in incompatibility between equipment, IEEE (which governs the Ethernet standard) has produced Generation 1 AVB; an extension of the Ethernet standard designated 802.1BA or AVB (audio and video bridging). Given that AVB includes such subtleties as synchronization and creates a low latency, deterministic environment, the standard may herald an alternate design for and change fundamentally the installation and operation of audio and video facilities. The presentation will outline how Ethernet is extended to become AVB, and how this relates to many proprietary Ethernet applications.

Presenting: Steve Lampen, Multimedia Technology Manager, Belden

11:10 – 11:40am Mobile Devices Location and Authentication Technologies: What They Are, And How They Could Benefit Broadcasting Beyond GPS, multiple other solutions have been put in the market, primarily in the handset and mobile device markets. Among them, high sensitivity GNSS (GPS plus other satellite constellations) solutions that had some success indoors, have been introduced for the last few years. Another emphasis on the market within one to two years is on indoor solutions that are fusing multiple sensors, such as inertial, WiFi or other local Signal Of Opportunity, and Wireless Wide Area Networks. For indoor navigation or accurate positioning (1 to 10 meters) the solutions are still in the making, but at lower accuracy such as the mile level, multiple solutions are already available with limited to no extra power requirement. This presentation will discuss the various methods available for geo-location in the wired and wireless Internet, with high level technical description on the principles involved. There will be some further discussion as to how these technologies may be applied for geo-fencing applications, such as enforcement of license restrictions, or the viewer usage reporting. Another associated issue is about spoofing or tampering with the position and the ways to mitigate them by authenticating the position from a third party point of view.

Presenting: Lionel J. Garin, PhD., Senior Director of Technology, Position and Location Department, Qualcomm Atheros, Inc.

11:40 – 12:45pm Lunch Break Barbara Lange, SMPTE, introduces noon session

33 ENNES/SBE WOrkshop AGENDA

12:45 – 1:30pm

SATURDAY Making Integrated Production Systems (IPS) Work Social media and alternative screens are transforming how, when and where viewers are consuming broadcast content. This presentation will cover the challenges of multi-platform content delivery, addressing the technology, workflow and delivery options that make it realistic and affordable to meet viewer demands. The discussion will focus on what works and why, and how to overcome the technical challenges that extending programming across multiple screens.

Presenting: Dr. Andrew Cross, Chief Technology Officer, NewTek, Inc.

1:30 – 1:55pm Cable… Moving to IP Analog cable has all but vanished, and live TV distribution has become largely QAM based, but for a variety of reasons, Cable is moving to IP; a place that Telcos, mostly already are, and some argue Broadcast will most certainly become as we see ATSC and others line up for the eventual alignment of Broadcasting with the IP world. This presentation speaks to the why and how Cable is transitioning, and how that affects Broadcasting. The power of IP distribution enables interesting, powerful, and undoubtedly beneficial opportunities for Broadcasters, as well as MVPDs (multi-channel video program distributors).

Presenting: So Vang, Vice President, Video Technology, Cable Television Laboratories, Inc

1:55 – 2:15pm Latakoo: Case Study of an Internet Video Delivery Solution Uploading to the Internet is a problem. Bandwidth is constrained, and becoming more expensive. The problem is compounded when trying to send large video files. This presentation reviews some of the ways latakoo is confronting this through a combination of compression, bandwidth optimization, and a sharing platform that simplifies the video file transfer.

Presenting: Paul Adrian, Principal, latakoo

34 ENNES/SBE WOrkshop AGENDA SATURDAY 2:15 – 2:35pm Meet Granville Klink Granville Klink, Jr., is not exactly a well-known name in circles, even though he worked in this field for nearly 70 years. What distinguishes him from his contemporaries was his proclivity for saving paper. In doing so, Klink unknowingly created one of the best private collections of radio and television history, including equipment and personality photographs, station documentation, and just about anything else that crossed his desk or workbench. Even though Klink went to his reward in 1997, his vast store of memorabilia remains intact and accessible. The author’s presentation provides a glimpse at some of the more interesting artifacts in the Klink collection as well as to Klink himself.

Presenting: James E. O’Neal, Technical Editor, TV Technology Magazine

2:35 – 3:00pm Fragmentation - the Challenge New Media Faces Reaching Consumers Jake Sigal loves his smart phone, apps, music, driving and being available for contact at all times through all mediums. What he doesn’t love is that every single app, phone, and car is reaching him in really complicated way making it tough to access and be accessed. Join Sigal as he points out the macro issue at hand: fragmentation. He will be able to discuss the state of the connected industry, areas that need improvement and brands that are on their way to getting it right.

Presenting: Jake Sigal, Founder and Chief Executive Officer, Livio Radio

3:00 – 3:30pm AES X192 We clearly have a networked future. The ability to deliver a diversity of media over a common infrastructure is compelling. What’s more compelling is the ability to do this in non- vendor-specific way. Media networking systems are built from a common palette of network technologies and standards. Media network and IT experts have, over the past 15 years, established best practices for implementing these systems. Work done over the past two years in the AES-X192 task group in cooperation with SMPTE and EBU have codified these practices into a proposed interoperability standard. This presentation will explain the scope and motivation of the work and discuss the future of high-performance media networking in broadcasting.

Presenting: Kevin Gross, Media Network Consultant, AVA Networks

35 ENNES/SBE WOrkshop AGENDA

3:30 – 4:00pm

SATURDAY Multicasting in a Unicast World Octoshape has taken a unique approach to both over-the-top video delivery and video delivery to multiple screens in an effort to enable and offer the large scale, high quality and reasonable pricing of traditional broadcast TV to broadband and mobile networks. Using native and AMT Multicast (Automatic Multicast Tunneling), this delivery method overcomes the traditional obstacles inherent in deploying multicast over best effort / unmanaged networks, which include network segments that do not support native multicast. This new video delivery technology provides a sustainable ecosystem for scaling linear broadcast over-the-top efficiently in the last mile over existing deployed capital infrastructure, as well as allowing for predictable cost models for linear broadcasters. The design objective is to reduce costs, improve quality and increase audience size capabilities, even above the quality levels achievable by current Adaptive Bit Rate technologies. The presentation speaks to the design decisions and tools selected to accomplish this.

Presenting: John Maniccia, Sales Engineer, Octoshape

4:00 – 4:25pm Providing an OTT Service – How Skitter Works Understanding the market for OTT content and who are the consumers of this new product, defines how to design the next generation delivery platform for live TV. Usage trends for OTT show that the TV market is fragmenting into groups based upon age and economic status. To address these industry changes, Skitter has created both the technology and delivery partnerships focused on providing live TV to OTT enabled devices. The foundation for delivery of live TV is the encoding platform. Skitter has locations, in partnership with telephone companies, around the USA where complete Skitter IPTV headends are installed. The video output is delivered as MPEG4-AVC using ABR and delivered to the clients using HLS. Skitter developed a Subscriber Management System that limits delivery of live TV channels based upon, DMA’s, type of playback device (set top box, IPad, etc.) and a way to limit the number of streams to an authorized subscriber. DMA limitation is supported by restricting how a subscriber signs up for a service, by tracking payment type to physical address along with GEO-Blocking by IP how signals are delivered.

Presenting: Robert Saunders, President, Skitter

36 ENNES/SBE WOrkshop AGENDA SATURDAY

4:25 – 5:00pm MPEG-DASH TUTORIAL MPEG-DASH is the first adaptive bit-rate HTTP-based streaming solution that is an international standard. We will take an in-depth look at how MPEG-DASH can be used to bring high-value content to multiple screens. The presentation covers using MPEG-DASH for adaptive streaming to different devices, content protection with MPEG-DASH, and building advertising workflows with MPEG-DASH.

Presenting: Kevin Streeter, Senior Architect, Adobe Primetime, Adobe Systems Incorporated

Ennes Organizers:

Tom Mikkelsen National TeleConsultants [email protected]

Frederick M. Baumgartner PBE SBE Education Committee, Ennes Foundation [email protected]

Please contact the organizers directly for more information.

37 CALENDAR OF SOCIAL EVENTS

THURSDAY from 6:30 – 7:30 pm

WELCOME Reception at PLANET HOLLYWOOD

Location: Exhibit Hall

Hosted bar and hors d’oeuvres

Provided courtesy of our Platinum sponsor:

FRIDAY from 7:00 – 10:00 pm

Closing Reception at HOFBRÄUHAUS LAS VEGAS

Location: 4510 Paradise Road

Hosted bar and dinner buffet

Transportation between Planet Hollywood and Hofbräuhaus will be available from 7:00 - 10:00pm. Please look for staff in the hotel lobby to direct you outside to the motor coach bus.

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102 Miranda

209 206 107 104 Avid Harmonic Myers Triveni

211 208 109 110 Avid Hitachi Solid State XOR Media Logic

213 210 111 112 Harris Integrated Sony Sencore Broadcast Technologies

217 216 117 114 OS Storage Nevion Stratus WARN Broadcast Services

219 218 119 Heartland Crispin Cinegy Video Systems, Inc.

221 220 121 118 Evertz Ericsson Aspera NRT

120 Interconnection Version 6 Cloud Demo

122 PBS Digital

124 myPBS

126 CyberCenter

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