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Depliantdessous Fr BAT 0.Pdf Fleuron de l’industrie iséroise au XXe siècle, la fabrication des sous-vêtements féminins a laissé dans nos mémoires des marques aux noms évocateurs : Lora, Lou, Valisère ou encore Playtex. Mais le savoir coudre alpin Usine Valisère UNE HISTOIRE s’est exporté et nos usines textiles ont quitté l’Isère. à Varacieux Livraison L’exposition proposée par le Musée dauphinois retrouve des matières DE LA LINGERIE la mémoire de cette industrie disparue et par ces petits premières. Corset Vers 1960. de femme morceaux d’étoffe, elle retrace un siècle d’évolution Coll. particulière Vers 1860. FÉMININE Coll. Musée des mœurs et de notre rapport au corps et à l’intime. dauphinois L’industrialisation de la lingerie. Les usines et les machines L’ère du trousseau. e perfectionnées produisent les dessous de millions de femmes. Jusqu’à la fin du XIX siècle, Les textiles dépendent de la chimie qui inventent des tissus chaque jeune fille qui sèchent vite et ne se repassent pas. Pour être dans le vent confectionnait la lingerie on a la fibre moderne ! À Grenoble une gigantesque usine, de son trousseau qui, La Viscose, produit dès 1927 un fil révolutionnaire qui sera tissé après son mariage, partout en France et notamment chez Valisère. Publications l’accompagnait sa vie durant. Ces “linges de Le marché se mondialise. À partir des années 1980, l’industrie Les Dessous de l’Isère. Le Journal des corps” répondaient aux de la lingerie subit elle aussi les effets de la mondialisation. Une histoire de la lingerie expositions n° 21 Trois générations besoins d’hygiène et de confort et Les entreprises encore familiales pour certaines sont féminine Toute l’actualité du de femmes tirent l’aiguille excluaient toute fonction érotique. Musée dauphinois. Faverges-de-la-Tour, Vers 1900. progressivement absorbées par de grands groupes Ouvrage collectif, sous la direction Coll. Musée dauphinois de Chantal Spillemaecker Édité en mars 2013, 8 pages. La tradition du trousseau dura internationaux comme Triumph International ou Vanity Fair et de Franck Philippeaux, En diffusion libre jusqu’au milieu du XXe siècle mais ne résista pas à Brand. Les dessous deviennent des accessoires de mode que préface de Chantal Thomass. à l’accueil du musée. Lyon, Éditions Libel, 2013. l’émancipation des femmes et à la consommation de masse. l’on exhibe. La profusion de marques entretient une bataille 144 pages, 150 Illustrations commerciale menée sur tous les fronts, du prêt-à-porter couleur et noir & blanc, 29,50 e L’appel de la liberté. Les femmes s’affranchissent et la bon marché à la haute lingerie sophistiquée. garde-robe féminine se transforme au gré des modes, EXPOSITION du 22 marS 2013 au 30 juIN 2014 DE L’ISÈRE des innovations textiles et des changements sociaux. Où sont les Le corset qui enserre femmes d’aujourd’hui ? la taille est abandonné La lingerie est-elle affaire à l’instar des crinolines de séduction, de confort et autres tournures ou de conformité à des pour céder la place au modèles ? Un micro-trottoir, 30, rue Maurice Gignoux - Grenoble 04 57 58 89 01 soutien-gorge et à la des chansons, les “portraits gaine. Le “fait maison” www.musee-dauphinois.fr culottés” de Chloé Prigent disparaît au profit du opposent, en fin Ouvert tous les jours de 10 h à 18 h du 1er septembre au 31 mai prêt-à-porter des d’exposition, leurs et de 10 h à 19 h du 1er juin au 31 août grands magasins. témoignages aux publicités Fermeture le mardi et les 1er janvier, 1er mai et 25 décembre contemporaines. Entrée gratuite Valisère vivra Publicité pour le Wolinski “Cœur croisé” Playtex © Musée de la Viscose Conception Hervé Frumy assisté de Francis Richard - Illustration de Pierre-Laurent Brenot, publicité pour LOU, 1954 - Broderie de Rozen Sabi, Lucette Sandra et Lucette Blanc-Tailleur - Impression Grafi - Impression Blanc-Tailleur et Lucette Sandra Lucette Sabi, de Rozen 1954 - Broderie publicité pour LOU, Brenot, de Pierre-Laurent - Illustration Richard de Francis assisté Hervé Frumy Conception 1969. Coll. particulière Les culottes d’Hippolyte, 2012. Publicité Valisère © Chloé Prigent Paulin, vers 1950. Coll. privée SUR LE PARCOURS DE L’EXPOSITION Ouvrières de l’atelier de Spectacles • Les portraits culottés d’Hippolyte façonnage. SAMEDI 30 MARS DE 20 H à 21 H 30 Publicité pour les Usine Alto soutiens-gorge O-Yes Exposition des photographies de Chloé Prigent de Bourgoin- Autour de l’exposition Chantons sous la couette de la société Alto Jallieu, 1965. Toutes les rencontres et manifestations sont gratuites, sauf mention contraire. (Bourgoin-Jallieu) Ces clichés montrent des femmes authentiques, Coll. Archives Chansons coquines interprétées par la Compagnie Pierre-Laurent Brenot, communales de Les 7 familles ... pour les plus de 15 ans Vers 1962. aux corps sans artifice d’éclairages de studio et sans Bourgoin-Jallieu Coll. Musée dauphinois retouches photographiques. Elles ont accepté © L. Villon démonstrations Chansons polissonnes, romanesques, grivoises, sentimentales, Visites commentées de se montrer comme elles sont, au jour le jour, DIMANCHE 24 MARS DE 15 H à 17 H excitantes, tendres, passionnées et de belle facture… sur des textes DIMANCHES 31 MARS ET 26 MAI DE 11 H à 12 H dans l’intimité de leurs domiciles, dans leur profession, L’art de coudre la dentelle de Pierre Perret, Georges Brassens, Colette Renard, Alain Bashung, Fernandel, Brigitte Fontaine, Georges Sand, Juliette Gréco, Claude Visite de l’exposition dans leurs activités quotidiennes. Quel est le métier d’”épingleuse” qu’exerçait Lucette Nougaro, Gainsbourg… animée par les guides de l’Office de tourisme • J’ai épinglé des milliards et des milliards d’épingles Sandra, ancienne couturière de l’entreprise Valisère ? Concert programmé par Les allées chantent (initiative du Conseil général de l’Isère, Tarif : 3,80 € - Gratuit pour les moins de 12 ans Documentaire de Martine Arnaud-Goddet, 14’, 2013 Devant le public, elle réalisera quelques pièces de lingerie Les allées chantent sont portées par l’Agence iséroise de Diffusion Artistique Par petites touches, des témoignages expriment la part en expliquant toute la complexité du travail de la dentelle (A.I.D.A.) qui inscrit ses missions dans le cadre d’un service public de la culture. humaine de l’industrie de la lingerie en Isère. Chacun est dans la confection. Entrée libre dans la limite des 120 places disponibles. Retrait des billets à 19h30. emblématique d’une expérience collective, dans le rapport Entrée dans la chapelle à 19h45. À titre exceptionnel, l’exposition restera ouverte au public jusqu’à 20h. au travail comme dans le ressenti de fermeture d’usine. • La lingerie féminine et vous ateliers pour adultes SAMEDI 18 MAI DE 20 H à 21 H 30 Enquête de deux étudiantes en histoire contemporaine JEuDIS 28 MARS, 4 avril, Le cabaret de Melle Arthur de l’Université de Grenoble 13 ET 20 JuIN DE 13 H 30 à 17 H Spectacle lyrique et décalé Des femmes et des hommes de tout âge se livrent sans tabou De la lingerie sur mesure Jocelyne Tournier, chanteuse comédienne Détail et Jean-Marc Toillon, pianiste ni complexes au micro du musée. Couturières averties, venez réaliser un des modèles d’une proposés par Lucette Sandra et les culotte Diva bouffonne ou clown vocalisant, • Des chansons et des dessous fendue. elle créatrices de l’Atelier lingerie Vers 1900. M Arthur transgresse les normes, Juke-box Coll. Musée de Saint-Martin-d’Hères ! ose les écarts et les sauts périlleux Parures Lou De Frou-Frou interprété par Berthe Sylva à Ça m’énerve dauphinois 1973. Apportez seulement vos en interprétant avec le même humour Coll. Archives d’Helmut Fritz, en passant par Sous les jupes des filles d’Alain départementales ciseaux personnels. lyrique Jacques Offenbach et Boris Vian. de l’Isère - Fonds Souchon ou 95C de Valérie Lemercier, le répertoire est riche ! IFOT Tarif de l’atelier : Impertinente et élégante, au service • « Culture Pub » 11,40 € d’un répertoire de chansons décalées, D’autres rencontres seront programmées Inscriptions décoiffantes et délibérément coquines, Florilège de photographies et films publicitaires au 04 57 58 89 01 autour de l’exposition, d’octobre 2013 à juin 2014. réalisés par LOU Vanity Fair Brand, Valisère Triumph Melle Arthur est un personnage excentrique mais jamais vulgaire. Rendez-vous sur le site internet du musée : International, Playtex et Wonderbra DBApparel. Dans le cadre de la Nuit des musées • Pour tout public www.musee-dauphinois.fr.
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