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Luxury Brands Expansion in China
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Göteborgs universitets publikationer - e-publicering och e-arkiv Luxury brand’s expansion in China - Opportunities and possible strategies Bachelor thesis in International Business Spring 2011 Author: Dang, Xi-Er 890324-5085 Wan, Jessica 880226-4369 Tutor: Harald Dolles Acknowledgement This bachelor thesis has been written at the department International Business at the School of Business, Economics and Law at the University of Gothenburg. In the time frame of ten weeks, we have gained great knowledge about the luxury industry in general and luxury brands operating in China, in particular. Additionally, we have acquired a deeper understanding on how to conduct an academic research. We would like to thank our tutor Harald Dolles who has been of great help with assistance and guidance along the construction of our thesis. School of Business, Economics and Law, June 2011 ____________________________ ______________________________ Jessica Wan Xi-Er Dang 2 Abstract Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. In addition, there is a great share of the „China elite‟, which consists of the upper middle-class and the very wealthy. Due to China‟s enormous market of 1.3 billion people and the growth of wealthier households, the country has become the largest market for luxury. Many luxury brands are established in the market today, some with a greater presence, others more limited. -
Dissertation Proposal
The Impact of College Quality on Early Labor Market Outcomes in China Li Yu Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy under the Executive Committee of the Graduate School of Arts and Sciences COLUMBIA UNIVERSITY 2014 UMI Number: 3621616 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI 3621616 Published by ProQuest LLC (2014). Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, MI 48106 - 1346 © 2014 Li Yu All rights reserved ABSTRACT The Impact of College Quality on Early Labor Market Outcomes in China Li Yu This study aims to explore the impact of college quality on early labor market outcomes in China, including the fresh college graduates’ initial employment status and starting wages for students who graduated in 2011. The main data source is the College Student Labor Market (CSLM) survey conducted by Tsinghua University. Distinguished from previous Chinese studies that merely utilized the broad and abstract college quality categories to measure college quality in China, input-based school resource indicators, including faculty-student ratio, proportion of faculty members holding doctoral degrees, average freshman National College Entrance Examination (NCEE) score, and teaching expenditure per student are collected to measure college quality in China for the first time. -
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International Conference on Education, Management, Computer and Society (EMCS 2016) The Examination Reform Based on Information Orientation in Higher Education Zhongde Liu* Xiaohui Guan Dean’s Office Dean’s Office Northeast Dianli University Northeast Dianli University Jilin, China Jilin, China [email protected] [email protected] * Corresponding Author Abstract-With the national-scale development of construction, responsible mainly for regulating and information technology in institutions of higher learning, organizing the construction of education Examination management, an organic and important informationization. The group has a subordinate office component of university teaching management, will face to which is in charge of the general plan for all task and its new opportunities as well as challenges.1. Objective: important decision related to education informationization. This paper introduces the brief history of universities’ In 2015, the Ministry of Education launched the pilot information technology development; analyzes the program about digital education in January, and published characteristics of current examination mode and the “Education Informationization Strategy for the Next shortcomings of traditional tests; and then presents some Decade” in March, pointing out that the digital higher ideas about university examination education is the effective way to enhance the reform and informationization.2.Methods : This article uses the innovation of higher education, requiring the literature survey method to do a -
Understanding China's Discourse on South-South Cooperation and China
University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations Dissertations and Theses October 2019 UNDERSTANDING CHINA’S DISCOURSE ON SOUTH-SOUTH COOPERATION AND CHINA-AFRICA HIGHER EDUCATION EXCHANGE: A FIELD RESEARCH STUDY AT ZHEJIANG NORMAL UNIVERSITY’S CHINA-AFRICA INTERNATIONAL BUSINESS SCHOOL Yi Sun University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_2 Part of the African Studies Commons, Asian Studies Commons, Development Studies Commons, Economic Theory Commons, Educational Sociology Commons, Education Policy Commons, Higher Education Commons, International and Comparative Education Commons, International Relations Commons, Macroeconomics Commons, Political Economy Commons, and the Sociology of Culture Commons Recommended Citation Sun, Yi, "UNDERSTANDING CHINA’S DISCOURSE ON SOUTH-SOUTH COOPERATION AND CHINA-AFRICA HIGHER EDUCATION EXCHANGE: A FIELD RESEARCH STUDY AT ZHEJIANG NORMAL UNIVERSITY’S CHINA-AFRICA INTERNATIONAL BUSINESS SCHOOL" (2019). Doctoral Dissertations. 1768. https://doi.org/10.7275/15171913 https://scholarworks.umass.edu/dissertations_2/1768 This Open Access Dissertation is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. UNDERSTANDING CHINA’S DISCOURSE ON SOUTH-SOUTH COOPERATION -
Shenzhen-Hong Kong Borderland
FORUM Transformation of Shen Kong Borderlands Edited by Mary Ann O’DONNELL Jonathan BACH Denise Y. HO Hong Kong view from Ma Tso Lung. PC: Johnsl. Transformation of Shen Kong Borderlands Mary Ann O’DONNELL Jonathan BACH Denise Y. HO n August 1980, the Shenzhen Special and transform everyday life. In political Economic Zone (SEZ) was formally documents, newspaper articles, and the Iestablished, along with SEZs in Zhuhai, names of businesses, Shenzhen–Hong Kong is Shantou, and Xiamen. China’s fifth SEZ, Hainan shortened to ‘Shen Kong’ (深港), suturing the Island, was designated in 1988. Yet, in 2020, cities together as specific, yet diverse, socio- the only SEZ to receive national attention on technical formations built on complex legacies its fortieth anniversary was Shenzhen. Indeed, of colonial occupation and Cold War flare-ups, General Secretary Xi Jinping attended the checkpoints and boundaries, quasi-legal business celebration, reminding the city, the country, opportunities, and cross-border peregrinations. and the world not only of Shenzhen’s pioneering The following essays show how, set against its contributions to building Socialism with Chinese changing cultural meanings and sifting of social Characteristics, but also that the ‘construction orders, the border is continuously redeployed of the Guangdong–Hong Kong–Macau Greater and exported as a mobile imaginary while it is Bay Area is a major national development experienced as an everyday materiality. Taken strategy, and Shenzhen is an important engine together, the articles compel us to consider how for the construction of the Greater Bay Area’ (Xi borders and border protocols have been critical 2020). Against this larger background, many to Shenzhen’s success over the past four decades. -
An Introduction to Major University English Tests and English Language Teaching in China
Brigham Young University BYU ScholarsArchive Theses and Dissertations 2010-07-14 An Introduction to Major University English Tests and English Language Teaching In China Caiping Sun Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Linguistics Commons BYU ScholarsArchive Citation Sun, Caiping, "An Introduction to Major University English Tests and English Language Teaching In China" (2010). Theses and Dissertations. 2444. https://scholarsarchive.byu.edu/etd/2444 This Selected Project is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. ! An Introduction to Major University English Tests and English Language Teaching In China Caiping Sun A selected project submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Dr. Lynn Henrichsen, Chair Dr. Dan Dewey Dr. Norman Evans Department of Linguistics and English Language Brigham Young University August 2010 Copyright ○C 2010 Caiping Sun All Rights Reserved ! ABSTRACT An Introduction to Major University English Tests and English Language Teaching In China Caiping Sun Department of Linguistics and English Language Master of Arts The purposes of this project were to introduce (1) the four main college level English tests used in the People’s Republic of China to expatriate English language educators, researchers, curriculum developers, and program designers; and (2) the college English language teaching situation in China to expatriates and give them information on where and how to apply for teaching positions there. -
2007 Annual Report Annual 2007
2007 ANNUAL REPORT ANNUAL 2007 Incorporated in France as a “Société Anonyme” with registered capital of e122,157,722 632 012 100 R.C.S. Paris Headquarters: 41, rue Martre 92117 Clichy - France Tel.: +33 1 47 56 70 00 Fax: +33 1 47 56 86 42 Registered Office: 14, rue Royale 75008 Paris - France www.loreal.com www.loreal-finance.com 2007 ANNUAL REPORT 220_305 • L’oréaL 2008 • 62032 CONTENTS Chairman’s message 02 Chief Executive officer’s message 04 Board of Directors 07 Executive Committee 08 COMMITMENT 10 Corporate governance 12 Social and environmental responsibility 14 Shareholder information 18 L’ORÉAL FINANCIAL HIGHLIGHTS 19 MARKET TRENDS 27 BRANDS 32 INTERNATIONAL 36 Western Europe 38 Eastern Europe 40 North america 42 Latin america 44 asia 46 africa, orient, Pacific 48 RESOURCES 50 research and Development 52 operations 56 Human resources 58 administration and Finance 62 BUSINESSES 64 Professional Products 66 Consumer Products 72 Luxury Products 80 active Cosmetics 88 The Body Shop 94 Dermatology 97 Contacts 98 220_305 • L’oréaL 2008 • 62032 world’s NUMBER 1 COSMETICS GROUP 25 INTERNATIONAL BRANDS 130 COUNTRIES 63,000 EMPLOYEES Du Juan is the ambassador of YUE -SAI , the brand that stands for Chinese modern beauty, acquired by L’oréal in 2004. 17 BILLION EUROS OF SALES IN 2007 This is a free translation into English of the L’oréal 2007 annual report issued in the French language and is provided solely for the convenience of English speaking readers. In case of discrepancy the French version prevails. 220_305 • L’oréaL 2008 • 62032 A WORLD of BEAUTY The L’Oréal adventure has been founded from the outset on a fundamental conviction: cosmetics are an expression of a universal dream of well-being and inner harmony. -
Theory and Practice in Language Studies
Theory and Practice in Language Studies ISSN 1799-2591 Volume 1, Number 7, July 2011 Contents REGULAR PAPERS On the Relationship between Writing Proficiency and Instrumental/Integrative Motivation among 747 Iranian IELTS Candidates Ismaeil Fazel and Alireza Ahmadi Selecting an English Coursebook: Theory and Practice 758 Iakovos Tsiplakides A Comparison of Two Different Types of Vocabulary Treatment: Inclusion or Exclusion of L1? 765 Sasan Baleghizadeh and Ali Mirzaei An Empirical Study of English Pragmatic Failure of Chinese Non-English Majors 771 Haigang Li The Reading Strategies Awareness among English as a Second Language (ESL) Learners in 778 Malaysia’s University Nurazila Abdul Aziz, Suzana Ab Rahim, Etty Harniza Binti Harun, Nor Aslah Adzmi, Hasfazilah Ahmat, Samsiah Bidin, and Mohd Rizaimy Shaharudin A Lesson Model for Enhancing Motivation in EFL Writing Classes 785 Selma Deneme Improving L2 Writing Ability in the Light of Critical Thinking 789 Mostafa Morady Moghaddam and Shirin Malekzadeh On Graded English Teaching Models—A Case Study of Tianjin University of Technology 798 Mo Li Analyzing the Unreliable Narrator: Repetition and Subjectivity in Raymond Carver's "What Do You 802 Do in San Francisco?" Huda Al-Mansoob Deixis Category as Favorable Syllabus Materials —A Critical Study in Sudan Practical Integrated 811 National English Mustafa Shazali Mustafa Ahmed Verb Structures and Their Phonetics Comparative Study in Sabzevarian Dialect and Persian Language 821 Anita Aldaghi Summing up the Sentences in Active Voice without Passive -
The Luxury Brand and Its Growing Demand in China ______
THE LUXURY BRAND AND ITS GROWING DEMAND IN CHINA ________ An Investigation into Brands and Branding in Relation to China’s Trend Toward More Individualistic Consumer Behavior with an Increased Affinity for Luxury Products By J. Colin Mangham (Wang Guangyi, Great Criticism: Chanel 2002) A DISSERTATION Submitted to The University of Liverpool in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION 2009 A Dissertation entitled THE LUXURY BRAND AND ITS GROWING DEMAND IN CHINA By J. Colin Mangham We hereby certify that this Dissertation submitted by J. Colin Mangham conforms to acceptable standards, and as such is fully adequate in scope and quality. It is therefore approved as the fulfillment of the Dissertation requirements for the degree of Master of Business Administration. Approved: Dissertation Advisor Date ii CERTIFICATION STATEMENT I hereby certify that this paper constitutes my own product, that where the language of others is set forth, quotation marks so indicate, and that appropriate credit is given where I have used the language, ideas, expressions or writings of another. Signed J. Colin Mangham iii ACKNOWLEDGEMENTS I would like to give my most heartfelt thanks to everyone who gave me advice, support, inspiration and encouragement. Thanks to all my teachers and counselors at Embanet and the University of Liverpool, especially my Dissertation Advisor, Niki Hynes, who was so very gracious with her time, advice and unwavering support in what became a race to the finish line. Thanks to my business partners, clients and other colleagues who have waited patiently for me to return to 100%. -
Introducing Canadian High Interest/Low Vocabulary English-Language Books Into Chinese School Curriculum: the Case of Orca’S Hi-Lo Fiction
Introducing Canadian High Interest/Low Vocabulary English-Language Books into Chinese School Curriculum: The Case of Orca’s Hi-Lo Fiction by Weizhang Li M.A. Xidian University, 2001 Project Submitted In Partial Fulfillment of the Requirements for the Degree of Master of Publishing in the Publishing Program Faculty of Communication, Art and Technology © Weizhang Li 2012 SIMON FRASER UNIVERSITY Fall 2012 Approval Name: Weizhang Li Degree: Master of Publishing Title of Project: Introducing Canadian High Interest/Low Vocabulary English-Language Books into Chinese School Curriculum: The Case of Orca’s Hi-Lo Fiction Supervisory Committee: Dr. Rowland Lorimer Senior Supervisor Professor and Director Publishing Program Thomas Woll Supervisor Adjunct Professor Publishing Program Bob Tyrrell Industry Supervisor President & Editorial Director Orca Book Publishers Victoria, British Columbia Date Approved: ii Partial Copyright Licence iii Abstract The newly launched official edition of China’s National English Curriculum Standards (NECS) has clear requirements for the teaching of reading skills at different grades. However, acquiring such skills in a conventional English reading class is quite challenging for some students. Such difficulties parallel to some extent reading difficulties of native speakers of English in North America, which are effectively addressed by the well-established practice of using high interest/low vocabulary (Hi-Lo) reading materials. This report describes an attempt to introduce British Columbia-based Orca Book Publishers’ Hi-Lo reading series into English reading classes in Chinese secondary schools. The report argues that, to meet the demand of teaching English reading skills in the context of NECS, Orca’s English Language Teaching (ELT) Reading Package is particularly well designed to prepare Chinese secondary school students to be confident, active, critical, and fluent readers in the post-secondary academic context. -
College English Test: to Be Abolished Or to Be Polished
ISSN 1798-4769 Journal of Language Teaching and Research, Vol. 5, No. 5, pp. 1176-1184, September 2014 © 2014 ACADEMY PUBLISHER Manufactured in Finland. doi:10.4304/jltr.5.5.1176-1184 College English Test: To Be Abolished or To Be Polished Fei Ma College English Department, Zhejiang Wanli University, Ningbo, China; The University of Nottingham Ningbo China Abstract—College English Test (CET) is a national standardized achievement test in mainland China. As a test with government backing, its passing rate has been used as one important index to evaluate higher institutions’ teaching quality, which has pushed institutions to improve the teaching facilities and enhance quality of teaching staff for College English. It is believed that this has ever promoted the rapid growth of undergraduates’ English level and accumulated knowledge for test development. Meanwhile Chinese society has imposed upon CET extra value, which makes it a high-stakes test and its negative impacts are emerging. It has resulted in test-oriented education and become a hurdle to College English reform. In addition its validity and fairness are constantly being challenged. After carefully balancing its positive and negative backwash to College English teaching and learning, I propose that a substantial reform of the present CET might be a feasible solution. Government’s withdraw of its administrative role from CET and a change from achievement to proficiency test should be the orientation of reform. Furthermore, the validity of the test needs to be further improved. Index Terms—College English, College English Test, language testing I. INTRODUCTION College English Test (CET) is a national standardized achievement test in mainland China. -
Beauty's Evolution
WILLIAMS’ WAY BEAUTY’S VANESSA WILLIAMS CALLS ON A LIFETIME OF BEAUTY SECRETS EVOLUTION FOR HER NEW SKIN- CARE LINE WITH QVC. COSMETICS FIRMS LEARN HOW BEST PAGE 8 TO CATER TO THE CHANGING CONSUMER. PAGE 12 ALL ABOARD Louis Vuitton Arrives On Shanghai Express By AMANDA KAISER SHANGHAI — Louis Vuitton brought a major dose of Belle Epoque glamour to this city Thursday night, reprising its extravagant fall train-themed show from Paris down to the last detail. True to the invitation’s indication of a 9 p.m. sharp ■ ■ FRIDAY, JULY 20, 2012 WOMEN’S WEAR DAILY $3.00 start time, the same vintage locomotive that awed WWD the industry audience in Paris pulled into a massive set erected on the waterfront of the historic Bund. Postshow, attendees clamored to have their pictures taken in front of the vehicle. They also raced to cap- ture snaps of celebrities such as Laetitia Casta, Fan Bingbing, Alexa Chung and Gong Li, who climbed aboard the train and waved to their enthusiastic fans. A view from above. Lana Del Rey performed, decked out in a white party dress and heels. She took to the stage and crooned numbers including “Video Games” and “Blue Jeans” to the crowd, assembled in a part of the venue resembling a giant train car overlooking a futuristic cityscape of neon lights and the city’s emblematic Blackout Pearl Tower. Tom Ford and the Estée Lauder Cos. Inc. have concocted Tom Ford Noir, his fi rst For an interview with Marc Jacobs signature men’s scent since 2009.