Press Information Season Results: Title Sponsoring Pays
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Press Information Sporting and business goals met Season Results: Title Sponsoring Pays off for hansgrohe BORA-hansgrohe_Sagan_Tour_de_France_2017.jpg Copyright: Stiehl Photography for BORA-hansgrohe At the very top: In 2017, superstar Peter Sagan of the BORA-hansgrohe team sprinted to victory, winning the world champion Rainbow Jersey for a third consecutive season. In addition to earning himself a place in history books, he secured the kind of media attention that title sponsor hansgrohe was aiming to achieve through its sponsorship activities. Thanks to the team’s many successes over the course of the season, the value of the media coverage already exceeds the investment by the bathroom specialist from the Black Forest many times over. Schiltach, December 2017. Title sponsor hansgrohe’s entry into sports sponsorship at the highest level could not have worked out better: the very first season was hugely successful. Four wins and nine more podium finishes were achieved in the three major European grand tours. Moreover, superstar Peter Sagan set a historic record: following his win at the end of an Hansgrohe SE • Public Relations • Auestraße 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] www.hansgrohe.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart, Registration No: 740779 • Sales Tax ID Nr.: DE 812782725 • Executive Board: Thorsten Klapproth (Chairman), Reinhard Mayer, Frank Schnatz, Frank Semling Chairman of the Supervisory Board: Klaus F. Jaenecke extraordinary final sprint at the World Championship in Bergen, the shining light of cycling donned the world champion’s Rainbow Jersey for the third consecutive time—something no other athlete has accomplished before. With an eighth place in the UCI team ranking, the riders ensured for hansgrohe that the value of media coverage by far exceeds the company’s investment. These are results that please Philippe Harinck, Sponsoring Project Manager of the Hansgrohe Group: “Our sponsorship of the cycling team is based on a rational decision and fits in seamlessly with our global marketing strategy for hansgrohe. Already in the first season, awareness of our premium brand hansgrohe rose sharply. Our sponsorship engagement is already paying off, especially in important markets such as Germany and France, as well as in Belgium where professional cycling enjoys great popularity.” The successful advertising campaign “Showering Like a World Champion” linked top cycling performance with relaxation in the shower. This also allowed to further boost hansgrohe’s emotional branding. Extension of hansgrohe’s sponsoring engagement In view of the good results achieved in the first season, hansgrohe is setting its sights on a longer-term partnership with the team and is extending its sponsorship beyond the time frame initially set. At the same time, the brand benefits from the fact that generally, sports sponsorship pays off fully in the medium term. Philippe Harinck is confident: “The figures for 2017 give us reason to expect exponential growth in the coming years. We are clearly signalling our extended commitment by presenting the jersey and the team for the 2018 season at hansgrohe brand headquarters in Schiltach in the Black Forest. With four new riders and a new jersey prominently featuring the hansgrohe logo, we are perfectly set for the coming year—because the end of one tour is always the beginning of the next. Hansgrohe SE • Public Relations • Auestraße 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] www.hansgrohe.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart, Registration No: 740779 • Sales Tax ID Nr.: DE 812782725 • Executive Board: Thorsten Klapproth (Chairman), Reinhard Mayer, Frank Schnatz, Frank Semling Chairman of the Supervisory Board: Klaus F. Jaenecke As part of the internationally active Hansgrohe Group, hansgrohe is the premium brand for showers, shower systems, bathroom and kitchen faucets, as well as kitchen sinks. With its many award-winning products, hansgrohe shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. With these moments in mind, hansgrohe develops ground-breaking solutions that unite extraordinary design, long-lasting quality and intelligent features for maximum ease of use. hansgrohe turns water into an impressive experience: hansgrohe. Meet the beauty of water. To increase brand awareness, hansgrohe has become a title sponsor of the German cycling team BORA-hansgrohe. hansgrohe invites us to “Meet the beauty of water” and is thereby intrinsically associated with relaxation following sporting activities. The Hansgrohe Group, based in Schiltach/Southern Germany enjoys a reputation as a leader in innovation, quality and design. With its taps, showerheads and shower systems, the Hansgrohe Group brings form and function to water in bathrooms and kitchens. The 116-year history of the company is marked by innovations such as unique spray types or revolutionary usability concepts. Its products are featured in prestigious projects around the world, such as the transatlantic ocean liner Queen Mary 2, and the world’s tallest building, the Burj Khalifa in Dubai. In 2016, the Hansgrohe Group generated a record turnover of EUR 1.029 billion with its brands AXOR and hansgrohe. It employs about 4,800 people worldwide, 60 percent of whom work in Germany. The company manufactures its products in Germany, France, the USA and China. Find out more about the brand hansgrohe on: www.facebook.com/hansgrohe www.twitter.com/hansgrohe_pr iF Design Leader in the Sanitation Industry In the current ranking of the International Forum Design (iF) of the best companies in the world for design, the Hansgrohe Group, with its brands AXOR and hansgrohe, ranks 6th among 2,000 listed companies. The 1040 points earned by the Schiltach-based fixtures and shower specialist outperform famous brands such as Audi, BMW or Apple and reconfirm the company’s leading position in the sanitation industry. www.hansgrohe.com/design Hansgrohe SE • Public Relations • Auestraße 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] www.hansgrohe.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart, Registration No: 740779 • Sales Tax ID Nr.: DE 812782725 • Executive Board: Thorsten Klapproth (Chairman), Reinhard Mayer, Frank Schnatz, Frank Semling Chairman of the Supervisory Board: Klaus F. Jaenecke Further Information: Hansgrohe SE - Public Relations - Fiona Blinzer P +49 78 36 51 1491 F +49 78 36 51 1170 E-Mail: [email protected] www.hansgrohe.com Hansgrohe SE • Public Relations • Auestraße 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] www.hansgrohe.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart, Registration No: 740779 • Sales Tax ID Nr.: DE 812782725 • Executive Board: Thorsten Klapproth (Chairman), Reinhard Mayer, Frank Schnatz, Frank Semling Chairman of the Supervisory Board: Klaus F. Jaenecke Images Overview Showergate_Santos_Tour_Down_Under_2017.jpg hansgrohe_Customer_Event_Tour_of_Flanders_2017.jpg Copyright: Hansgrohe SE Copyright: Hansgrohe SE The hansgrohe Showergate refreshed the public at Philippe Harinck, Sponsorship Project Manager the Santos Tour Down Under in January 2017. of the Hansgrohe Group, together with Ralph Denk at a customer event during the Tour of Flanders. BORA-hansgrohe_Sagan_Tour_de_France_2017.jpg BORA- Copyright: Stiehl Photography for BORA - hansgrohe hansgrohe_Sagan_Burhardt_Tour_de_France_2017.jpg Copyright: Arne Mill for BORA - hansgrohe Peter Sagan celebrates his victory at the third stage Peter Sagan and Marcus Burghardt celebrate of the Tour de France 2017. together Sagan’s victory at the third stage of the Tour de France 2017. Hansgrohe SE • Public Relations • Auestraße 5-9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] www.hansgrohe.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart, Registration No: 740779 • Sales Tax ID Nr.: DE 812782725 • Executive Board: Thorsten Klapproth (Chairman), Reinhard Mayer, Frank Schnatz, Frank Semling Chairman of the Supervisory Board: Klaus F. Jaenecke BORA-hansgrohe_Bodnar_Tour_de_France_2017.jpg hansgrohe_Event_Tour_de_France_Arrivee_2017_01.jpg Copyright: Stiehl Photography for BORA - hansgrohe Copyright: Evi Ramaekers for Hansgrohe SE Maciej Bodnar at the award ceremony after the Customers of BORA and hansgrohe are individual time trial of the Tour de France 2017 in together awaiting the arrival of the peloton in Marseille. Paris. hansgrohe_Event_Tour_de_France_Arrivee_2017_02.jpg hansgrohe_Event_Tour_de_France_Arivee_2017_03.jpg Copyright: Ralph Scherzer for BORA - hansgrohe Copyright: Ralph Scherzer for BORA - hansgrohe The German road cycling champion Marcus hansgrohe and BORA celebrate together at the Burghardt celebrates together with Thorsten arrival of the team in Paris. Klapproth (right), Chairman of the Executive Board, and Frank Semling (middle), Member of the Executive Board of the Hansgrohe Group, at the arrival in Paris. Hansgrohe SE •