Bora Magazine 3 Contents
Total Page：16
File Type：pdf, Size：1020Kb
Magazine Magazine 01 | 2019 01 | 2019 EN Professional 2.0 Classic 2.0 Pure Functional aesthetics Maximum flexibility A class of its own – and extra-deep in the kitchen, your kitchen’s dimensions reinterpreted trademark EDITORIAL Willi Bruckbauer, developer and founder of BORA ‘There has to be a nicer way...!’ Lüftungstechnik, on an idea that turned the kitchen world upside down in just a few years. It was ten years ago when – at the request of my colour preferences, whilst being intuitive and easy customers – I set out to develop the perfect to use. The maintenance is child’s play and you extractor. The conventional extractors hanging still have maximum room for storage. over the cooker, heavy and noisy, were far too But that’s not all: we’ve also enhanced aspects ineffective and at the same time too bulky – of BORA Classic. With its compact design and popular and yet strangely behind the times. optimised operating and control concept it So I just started to tinker with the idea. I was sets current benchmarks. We will be showcasing driven by pure curiosity, but also the ambition these products for the first time at the Cologne to make life in the kitchen more attractive. furnishing fair 2019 – and in this magazine! Just This evolved into the company BORA, which have a flick through. I hope we can infuse you today sells our innovative products in with our enthusiasm for innovation and quality. 58 countries, believe it or not. And don’t miss our pieces on Matthias Steiner, Right at the beginning I gave my experiments Olympic weightlifting champion, and Peter a name: ‘The kitchen revolution. The end of Sagan, international cycling star from the the extractor hood.’ What was devised back BORA – hansgrohe team. Peter is a big fan then with zeal and élan, proved with the passing of BORA and presents the new BORA Pure to of time to actually be a fitting term. Our products you on page 42. made a bold entrance into the kitchen market So we’re really showing our sporty side in and changed it for the long term. More and this edition. Movement is a firmly anchored more companies are trying to emulate us, but concept at BORA. Both in terms of our business with a single innovation we have been able to and as an integral part of our corporate culture. win over customers worldwide. Today BORA is It’s the only way to get ahead. A little OTT synonymous with effectiveness in the kitchen, perhaps? No, because we work with ambitious design and quality. In other words: a classic, goals and we want to provide a service that is the original. above average so that you as our customer As a trendsetter, this spurs us on. In our are more than satisfied. research lab, talented engineers work around the clock on innovations that are subjected Welcome to the world of BORA! to rigorous testing. I’m now proud to be able to present our latest developments. First and foremost: there really is a BORA product for every kitchen. We always place great importance on quality, effectiveness and a characteristic design. Different requirements and lifestyles demand different products. With BORA Pure we now offer an innovation for everyone which can be tailored to different Yours, Willi Bruckbauer BORA MAGAZINE 3 CONTENTS BORA CLASSIC 24 BORA TEST BENCH 128 Touch controls and a design scaled down to the Since May 2018, new ideas and products from the essentials. BORA Classic: versatile and efficient BORA technology department have been tested at with maximum installation flexibility. the company’s own test bench in Niederndorf. BORA BASIC 32 MATTHIAS STEINER 136 The revolution: a cooktop and extractor rolled The Olympic champion and author talks about the into one – suitable for any kitchen. Now also success of changing his diet and why technology available in the All Black edition. plays a big role for him when cooking. BORA PURE 42 The new system is a class of its own, 90 a combination of minimalist design and cutting-edge technology. BORA ADVANTAGES 54 We provide effective, carefully thought-out 42 solutions based on innovative ideas. 16 BORA products BORA experience THE BORA PRINCIPLE 6 INTERVIEW 68 Innovation not imitation. We come up with BORA founder Willi Bruckbauer talks to innovative ideas that enrich and improve Peter Sagan about drive, goals, passion and, people’s everyday lives. of course, cycling. BORA PROFESSIONAL 2.0 8 HOME STORY 74 Functional aesthetics, innovative effectiveness, A home visit in Siegen. Two couples, one building. extra-deep dimensions, best performance – Alongside a friendship that spans years, they are winner of the 2017 Red Dot Award. also united by a feature in their kitchen. BORA CLASSIC 2.0 16 TREND REPORT 86 An evolved version of the tried-and-tested, Planting and harvesting in the kitchen is award-winning Classic system. Characterised constantly taking on new forms. Kitchen by its puristic, highly aesthetic appearance. 100 farming is becoming a new lifestyle trend. CYCLING 90 Ambitious goals brought to life. The BORA – 110 86 hansgrohe team can look back on the most EDITORIAL 2 BORA system successful year since it was first formed. IMPRINT 138 BORA SYSTEM 56 ARCHITECTURE 100 With elements that can be used across the With its revolutionary architecture and impressive 74 range, the BORA system offers optimum views, CASA MI is one of the most spectacular performance down to the last detail. Everything villas on Lake Zurich. from a single source for more quality. BORA REVOLUTION TOUR 110 BORA WARRANTY 64 The BORA Revolution Tour 2018 travelled right As proof of our confidence in our products, across Europe from Lisbon to Dublin. we offer all customers an extended warranty – whichever system they choose. 10|10 RECIPES CHAMPION EDITION 122 Our champions present creative, healthy BORA AWARDS 66 meals in the 10 |1 0 cookbook range. BORA has received numerous awards both at home and abroad. An overview of the awards. 4 BORA MAGAZINE BORA PRINCIPLE PRODUCT Innovation not imitation. We come up with innovative ideas that enrich and improve The BORA people’s everyday lives. We believe in our vision of ‘the end of the extractor hood’. principle BORA is synonymous with innovation and Cleanrate – or the true measure of creativity in the kitchen. We have revolutionised performance the design and function of kitchens. The BORA Extractor hoods are assessed according to principle is gaining increasing ground. We believe DIN EN 61591, which measures the fan in our vision of ‘the end of the extractor hood’. performance, volume and grease removal. We offer more freedom, enhanced functions BORA devised the cleanrate procedure in and extraordinary design options. order to compare the performance of different We set the highest quality standards for our systems objectively in terms of their ability to products and services. The fact that our eliminate the unwanted side-effects of cooking. production sites are based in Germany and The cleanrate refers to the air purity level Austria ensures that we fulfil these while cooking. The higher odour particles rise, commitments. We only use high-quality the more they contaminate the air in the kitchen. materials, such as stainless steel and glass, Conventional extractor hoods only extract and avoid substances that are hazardous to the some of the vapours generated. In tests, 1 2 3 environment. We work with excellent preliminary BORA achieves a cleanrate of almost suppliers including SCHOTT, E.G.O. and ebm- 100 % directly at head height – a level that Cooking vapours rise at The BORA cooktop extractor creates a cross This means that cooking vapours are a maximum speed of one flow which is greater than the speed at suctioned away where they arise: directly at papst for our motor technology, enabling us to manufacturers of traditional extractor hoods metre per second. which the cooking vapours rise. the cooktop, from pots, frying pans or grills. only ever bring top-quality products onto the can only dream of. Cooking with BORA is market that benefit our customers and are like cooking in the fresh air. environmentally sustainable. The BORA principle is catching on. More and Constantly improving – constantly more manufacturers are realising that our vision progressing of the end of the extractor hood offers new BORA is now offering its customers an extended kitchen design options and outstanding warranty on all BORA cooktop extractor systems. customer benefits. We remain focused. Cooking To benefit, simply go to www.mybora.com and vapours and odours are no match for BORA – enter the code from the sticker on the cooktop we suction them away precisely where they extractor. This will automatically extend your arise, i.e. directly at the cooktop. We extract warranty by another year, free of charge. We vapours straight from pots, roasters, pans or train our global retail partners using our in-house grills by means of physics, not by magic! We training measures to make sure that our simply use a cross flow which is greater than customers are given top-quality advice. At the the rising speed of the cooking vapours. BORA Training Lab in Raubling, we hold daily training sessions on installation, advice and Advances in patented technology sales to guarantee that our customers receive The BORA principle – or: We work with patents. Our cooktop extractor the best advice and implementation services systems are so effective and energy efficient on site. Our Planning department helps our physics can be so ingenious. that their performance goes far beyond that specialist suppliers optimally implement your of conventional extractor hoods and modern system. BORA’s very own international service interpretations.