SEA-TO-SKY CORRIDOR DESTINATION DEVELOPMENT STRATEGY PEAK 2 PEAK GONDOLA Photo: Andrew Strain DESTINATION BC Heather Boyd MANAGER, VANCOUVER, COAST & MOUNTAINS AND INDUSTRY PROGRAMS Shawna Leung BUSINESS ADVISOR, VANCOUVER, COAST & MOUNTAINS Jonathan Heerema SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC 604 921 1070
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] SEA-to-SKY CORRIDOR | 2 TABLE OF CONTENTS I. EXECUTIVE SUMMARY ........................................................................1 6. A DISTINCTIVE DIRECTION .......................................................... 28 a. Distinctive Destination for the Sea-to-Sky Corridor a. Vision b. Distinctive Direction for the Sea-to-Sky Corridor b. Goals c. Guiding Principles for Destination Development II. ACRONYMS ...........................................................................................4 d. Motivating Experiences 1. FOREWORD AND ACKNOWLEDGEMENTS..............................5 e. Development Themes f. Interaction of Development Themes and Motivating Experiences 2. INTRODUCING THE STRATEGY .....................................................7 a. Program Vision and Goals 7. STRATEGY AT A GLANCE ...............................................................38 b. Purpose of Strategy 8. STRATEGIC PRIORITIES .................................................................. 39