Stratégies gagnantes Auditoires et positionnement Effective strategies Audiences and positioning Barrera, Lilian; MacKinnon, Emily; Sauvé, Martin 6509619; 5944927; 6374185
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[email protected] Rapport remis au professeur Pierre C. Bélanger dans le cadre du cours CMN 4515 – Médias et radiodiffusion publique 14 juin 2014 TABLE OF CONTENT ABSTRACT ......................................................................................... 2 INTRODUCTION .................................................................................. 3 CBC RADIO ONE, TODAY ...................................................................... 4 Podcasting the CBC Radio One Channel ............................................... 6 The Mobile App for CBC Radio One ...................................................... 7 Engaging with Audiences, Attracting New Listeners ............................... 9 CBC RADIO ONE, TOMORROW ............................................................. 11 Tomorrow’s Audience: Millennials ...................................................... 11 Fishing for Generation Y ................................................................... 14 Strengthening Market-Share among the Middle-aged ............................ 16 Favouring CBC Radio One in Institutional Settings ................................ 19 CONCLUSION .................................................................................... 21 REFERENCES ....................................................................................