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Insights Into Human Emotions for Creative Professionals, We DEDICATED 10 PROMOI'lNG MENTAL HEAll'H RHODA BARUCH, ED.D. SUZANNE STUTMAN, MA, M.S.W., B.C.D. President Executive Director CAROL AlJERBACH, MS. Vice President January 27, 1995 George Gerbner Professor and Dean Emeritus The Annenberg School For Communication Universiiy of Pennsylvania . 3620 Walnut Street Philadelphia, PA 19104-6220 Dear Dr. Gerbner: Thank you for your latest report and the infonnation it provided. In response, we have some comments, but would first like to clarify IMHI' s mission and brief history, to clear up some confusion you have about our goals. In the final report, the background that IMHI brings to thisprojecfmust be as dear as that of the Cultural Indicators research team. Since the incorporation of IMHI in 1982 as a not-for-profii organization, we have. been dedicated to the . promotion of mental health and the prevention of emotionill diSorders. We have established a distinguished history of working with professionals in the entertainment industry to utilize the media as a resource for positively influencing behaviors in viewers. Our efforts have always focused on pri/'f/ilry prevention, which differs from the "therapeutic or counseling effort" you referred to on page two of the report. After crystallizing the research on anger and creating our materials on anger management (now published), we launched our campaign against violence, focusing on promoting anger management as a viable prevention against poor mental health and violent behaviors. We began infonning the media community about our efforts by hosting seminars for the creative community. In 1985 we hosted a roundtable session on "Anger and the Drama of Human Emotions" in Malibu, California, with twenty prominent members of the television industry, creators of prime-time programs, decision-makers and script writers. We conducted follow-up seminars with the media in California following the roundtable session, which included a workshop with the Caucus for Writers, Producers and Directors. NBC and many others. In 1985 and 1986, in order to establish baselines, we conducted content analyses of the depiction of anger on prime-time television and daytime drama. Four to five years later, we conducted follow-up studies. I believe we sent you the papers describing the results of these analyses. For these studies we created the guidelines for defining categories of anger portrayed on TV. These categories are those which we outlined for you as you began this project, that you used as you conducted the research on anger. We would appreciate your referencing these categories and our past research. In addition to IMHI'sparticipation in numerous conferences concerning issues relating to mental health and' the media, continuing seminars and worksh9ps, our quarterly publicationJor the entertainIl1ent industry. entitled Dialogue: Insights into Human Emotions for Creative Professionals, we haveconsulted extensively with groups such as Hanna-Barbera and the Turner Entertaimnent Network, Fox, ABC, NBC, etc. to develop media literacy programs, create training guides for parents, and provide experts to appear on their programs on media. violence. With professional societies such as American Psychological Association, National Association of Social Workers, and the Orthopsychiatric Association, we have conducted panels INSTITIlTE for MENTAL HEALTH lNlTIATIVES 4545 42nd street, NW Suite 311 Waslllngton, D.C. 2(1)16 (202) 364·7lll FAX 363-3891 The Institute for Mental Health Initiatives Board ofAdvisors Barbara Aiello Sol Gordon, Ph.D. Tikvah Portnoi, M.S.W., B.C.D. President, Barbara Aiello & Associates Clinical Psychologist and Author Billie Press, Ed.D. Michael Alleyne, Ph.D. The Honorable Albert Gore, Jr. Lourie Center for Infants & Young Children Technical Advisor to the . Vice President ofthe :United States Assistant Secretary General John E. Richters, Ph.D. Organization of American States Tipper Gore Chief, Conduct Disorder Program Mentill Health Advisor to the President's. Natio~a1 In~ti!Ute of Mental Health Karen Barnes, J.D. Health Care Task Force Vice President, Programming Robert Rosenzweig, Ph.D. FOX Children's Network -Stanley Greenspan, M.D. President George Washington University Association of American Universities Linda Berg-Cross, Ph.D. Professor of Psychology Tamara Handelsman John Scheinfeld Independent Producer Howard University Dorothy V. Harris, AC.S.W., L.C.S.W. Crewneck Productions Gordon Berry, Ed.D. Carole Hart Isabelle Segal, Ph.D. Professor of Educational Psychology Producer Parent Child Association, New York Graduate School of Education Hart, Thomas & Berlin Productions, Inc. University of California, Los Angeles Child Psychologist Bonnie Jacobson, Ph.D. Rockland County Mental Health Center Heidi Berry Psychologist Myrna B. ShUre, Ph.D. Freelance Journalist New York Institute for Psychological Change Professor of Mental Health Sciences MaxN. Berry Karen Jaffe Halmemann University Attorney; Law Office of Max N. Berry -Executive Director, KIDSNET Rae GOodelI'Simpson, Ph.D. Jonathan Bloom-Feshbach, Ph.D. Jerome Kagan, Ph.D. Parent Educator Assistant Clinical Professor of Professor of Psychology Claudia Sloan Psychiatry and Behavioral Sciences Harvard University George Washington School of Medicine Video Manager Katherine S. Kaufmann, M.S.W., Ed.D. Price Stern Sloan, Inc. Sally Bloom-Feshbach, Ph.D. Assistant Clinical Professor of AlJen Kay Sheila Smith Chainnan, CEO and Chief Creative Officer Psychiatry and Behavioral Sciences Charles Spielberger, Ph.D. Korey, Kay & Partners George Washington School of Medicine Professor of Psychology Helen Boehm, Ph.D. Richard Klinger University of South Florida President, RDK Productions, Inc Vice President, EOX Children's Network Steve Stark Linda Braun, Ph.D. Ira Khigennan , Executive Director of Programs' Center for Parenting Studies Executive Producer, Educational Film Center Paramount Network Television Wheelock College Graduate School David-Levy , Leonard Stem Robert-Brooks,-Ph.D. Executive Director Senior Vice President Director, Department of Child and Caucus for Producers, Writers & Directors Price Stern Sloan, Inc. President, Producers Guild of America Adolescent Psychology and Psychoeducation Lewis Lipsitt, Ph.D. McLean Hospital Professor of Psychology & Medical Science Horst-Stipp, Ph.D. Al Burton Brown University Director, Social & Development Research NBC-TV (New York) Executive Director Joanne Livesey Castle Rock Entertainment Director, GHOSTWRITER Outreach Gloria Stroock-Stein Chet Collier Children's Television Workshop Actress President, Target Productions John B. Livingstone, M.D. The Honorable Henry Waxman The Honorable Dennis DeConcini Associate Child Psychiatrist United States House of Representatives Mclean Hospital & Harvard Medical School United States Senate Janet Waxman, M.A. Susan DeConcini, M.s.W. Margaret Loesch Communications Specialist President, FOX Children's Network Sue Ducat Serena Wieder, Ph.D. Charlotte McConnell, L.I.C.S.W. Producer, Washington Week in Review Hal Weiner Deputy Director WETA Independent Producer Family and Child Services of D.C. Claire Fagin; Ph.D., R.N, Screenscope, Inc. JeaD Baker Miller, M.D. Interim President Marilyn Weiner Clinical ProfeSsor of Psychiatry University of Pennsylvania Independent Producer Boston University Medical School Screenscope, Inc. Eva Feindler, Ph.D. Director of Education Clinical Psychologist The Stone Center, Wellesley College Rosalyn Weinman, Ph.D. Long Island University Vice President Kathryn Montgomery Broadcast Standards and Practices Harvey V. Fineberg, M.D.,Ph.D. Director, Center for Media Education Dean, Harvard School of Public Health NBC Laurie Oseran Roger Weissberg, Ph.D. Bernard Z. Friedlander, Ph.D. President, Oseran and Company Professor of Psychology Professor of Psychology University of Hartford Jane Paley University of Illinois, Chicago Executive Producer Cynthia B. White, M.D. Robert J. Fullerton, L.I.C.S.W. Jane Paley Productions Psychiatrist Kathryn Gandal Sandy Pastoor Winifred Director of Programming & Operations Whi.~ Mary Garner, M.A.', LL.M, Vice President, Family Progtams WDCA-TY President, Hope. Inc. NBC Enteftainment . David Pellegriiti, Ph.D. (Ret) Rev. Canon Sanford Gamer Jay Winste.p., Ph.D. Licensed Psychologist Jacquelyn Gentry, Ph.D. Director, Center for Health Communication Director of Public Interest Initiatives Ruth Pollak Harvard School of Public Health Vice, President, Education Film Center American Psychological Association Ruth E. Zambrana, Ph.D.. Gary David Goldberg Lia G. ,Poorvu Professor of Social Welfare Chainnan, UBU Productions Lecturer, Tufts University University of California, Los Angeles Paramount Studios William J. Poorvu Stephen E. Goldston,. Ed.D., M.S.P.H. Adjunct Professor, Visiting Professor, Department ofPhycology Graduate School of Business Administration DePaul University Harvard University Gerbner, page 2. and anger management training programs. One published description of these activities appears in Innovations in Clinical Practice: A Source Book (Keller & Heyman Eds., 1991). These types of events characterize IMHI's interactions with the soci~ science comJ?unity as well as the. entertainment industry. We now continue our second decade of service working with the media, to proVide hel pful information without endan!!!ering creati ve freedom. Ultimatel ~, our ~oal is to promotethe mental health of the general public. So, With a nch and long history of working With the media and m mfluencmg how anger is portrayed in television and in film, we were most
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