Radio System Speeds Radioj^Rams
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f^m\L RESEARCH • MANUFACTURING • COMMUNICATIONS • BROADCASTING RCA Coiinnunicdtions' new icorhl-uUlc automatic tape rcJaii radio system speeds Radioj^rams. New wings for words around the world! Radiograms "Via RCA" to and from RCA Laboratories — one of the world's overseas points now are processed by foremost centers of radio and electronic automatic machines which speed your research— is continually pioneering and messages through such gateway cities advancing radio communications in as New York, London, San Francisco service to the Nation and the public. and Manila, without delay. When you buy an RCA Victor radio This advanced technique in inter- or television receiver, Victrola radio- or record, vou national radiotelegraphy is the result phonograph, phonograph are getting, thanks to RCA research and of wartime research and development. At RCA Communications, "P;icl<- of the finest products contain antoniatic It gives to private messages the same engineering, one ;ige Sets" an sending and receiving unit for a accuracy and dependability of its kind science has achieved. speed, foreign gateway citv. Messages, in which were attained through its world- Radio Corporation of America, RCA Btdldinf^, tape form, recei\ed througli these Radio Citij, New York 20. Listen to the RCA machines, are readv for quick de- wide use by the U. S. Army Communi- Victor Show, Stmdai/s. 2:00 P.M., Eastern h\'ery or immediate transmission cations Service during the war. Datjliglit Saving Time, over the NBC Network. to any part of tlie world. "Victrola" T. M. Reg. U. S. Pat. On. RCA COMMUNICATIONS, INC. A SERVICE OF RADIO CORPORATION OF AMERICA RADIO AGE RESEARCH • MANUFACTURING • COMMUNICATIONS • BROADCASTING • TELEVISION VOLUME 6 NUMBER 4 JULY 1947 CONTENTS PAGE ;:ovER OUTLOOK FOR THE RADIO INDUSTRY by Brig. General David Sarnoff 3 RCA EXHIBITION HALL 7 iRevolving Theme Mast in jthe RCA Exhibition Hall, AMERICAN TELEVISION SHOWN IN ITALY 8 Radio City, portrays the Itiistory of the Radio Cor- "SCIENTIFIC METHOD" CAN SOLVE SOCIAL PROBLEMS iporation of America with by Dr. C. B. Jolliffe 9 in array of miniature mod- LATEST MODELS RCA VICTOR HOME INSTRUMENTS 10 ';ls on a spiral ramp. USES OF TELEVISION by Noran E. Kersta 11 FROM JUNGLE TO ANTARCTIC by S. H. Simpson, Jr 12 TELEVISION CARAVAN 15 SCENES FROM THE RCA EXHIBITION HALL 16 TELERAN DEMONSTRATED 18 COLOR TELEVISION FOR THEATERS 19 RCA STOCKHOLDERS MEETING 21 INGLES HEADS RCA INSTITUTES 23 MAP-MAKING BY RADAR 24 LISTENING TASTES TESTED 25 Services of RCA are: radio's record SALESMEN 26 RCA Laboratories Division PLANE-TO-SHORE MESSAGE SERVICE OPENED 27 • SUBMARINE TELEVISION RCA Victor Division by O. B. Hanson 28 RCA Communications, Inc. THE STORY OF 16MM SOUND by W. W. Watts 30 omarine Corporation of America inal Broadcasting Company, Inc. RADIO CORPORATION OF AMERICA RCA Building, New York 20, N. Y. RCA Institutes, inc. David Sarnoff, President Lewis MacConnach, Secretary Arthur B. Tuttle, Treasurer RCA Service Company, Inc. Radio Age is published quarterly by the Department of Information, Radio Corporation of America, 30 Rockefeller Plaza, New York 20, N. Y. RCA International' Division NBC TELEVISION STATION WNBW, WHICH OPENED IN THE NATION'S CAPITAL ON JUNE 27. ' Outlook for the Radio Industry Television, FM Broadcasting, Industrial Electronics on Verge of Broad Advances, RCA President Tells Radio Manufacturers — He Says Economic Readjustment Now Underway Will Result in a Stronger, Healthier Industry POINTING to unlimited oppor- FM during the war and in the early tunities for expansion of the post-war period now having been radio industry, Brigadier General removed, the outlook appears bright David Sarnoff, President of the for this branch of the industry, Radio Corpoi-ation of America, in General Sarnoff said, in urging an address at the annual convention vi'hole-hearted cooperation of all of the Radio Manufacturers Asso- who can contribute to its progress. ciation in Chicago on June 12, said "The measure of its success will that the future of the industry is be determined largely by the qual- to be found not only in standard ity and variety of the programs broadcasting, but also in television, transmitted over FM stations," he FM (frequency modulation), in- said. "I believe that the fullest dustrial electronics and foreign benefits to the public and the larger trade. opportunities for sales will come Television alone with its vast only when programs now broadcast possibilities for home, theater and by standard stations and networks industrial use represents opportu- are permitted to be sent simulta- nities, he said, that will enable the neously over FM stations. Let us radio industry to achieve new rec- hope that present-day restrictions, ords on an unending road of prog- which forbid this, may soon be ress. He added that he foresees the removed." BRIG. GENERAL DAVID SARNOFF ultimate fusion of sound broadcast- Television, General Sarnoff as- ing with television, and that the serted, is a service designed not 36,000,000 homes now equipped "We stand on the firm founda- only for the home, but also is des- with radio will find new pleasures tion of a great industry, built by tined to have great implications for in sightseeing and attending events many years of pioneering, produc- the theater, the motion picture by television. tion, and service to the public. We studio and the entertainment film, began as pioneers in a wilderness and last, but not least, in the mani- Opportunities Are Challenging of economics. We have moved up fold processes of industrial life. Calling attention to the fact that and down with changing business Television Opportunities since the first of the year econo- cycles, weathered worldwide politi- mists have warned of a business cal storms, and not only survived, Television, therefore, he pointed decline. General Sarnoff said: but emerged st''onger than before. out, offers the radio industry a "A readjustment already is un- And we are still pioneering. combination of opportunities: first, derway. Certainly we need to adapt "Radio manufacturers and mer- to make transmitting and receiving ourselves to its requirements by a chants are in a far better position sets: second, to equip theaters; and, reasonable appraisal of current today than they were at the begin- third, to manufacture for indus- conditions, by constant efforts to ning of broadcasting. We have trial applications. He declared that effect economies in costs of produc- learned in the hard school of ex- there is no need to wait for televi- tion and selling and by improving perience the practical lessons of sion on a national scale to receive our products. This readjustment of production and merchandising. the benefits it already affords to viewpoint and operations will result city-wide, or local communities. He Three in a stronger and healthier indus- New Markets described the small town as "a try. "Today, the radio industry is on natural television stage". "Radio, by its very nature, is in the threshold of three great new "The belief that a local television the vanguard of science. The pos- markets—FM, television, and in- station cannot be erected and oper- sibilities that lie ahead in televi- dustrial electronics—while the old- ated without a large investment is sion, radar, electronics, and other er markets for standard broadcast wrong," he continued. "Television products of radio technology pre- receivers and combination instru- programming can be started by sent opportunities that are chal- ments are still fertile. For instance, local stations, in a small way, with lenging and real. As long as our radio-phonographs and phonograph a minimum of facilities, and ex- industry continues to foster re- records are in greater demand to- panded as receiving sets and com- search and create new products and day than ever before." mercial sponsors increase. In the services for the public, we need not Technical and economic condi- meantime, until networks are avail- fear for its future. tions which retarded the growth of able, films of live shows and news- [RADIO AGE 3] : reels can be flown to stations "AUTOMATIC RADIO RELAY STATIONS, throughout the country to add to EITHER ALONE OR IN COMBINATION WITH THE COAXIAL CABLE, SHOW GREAT their program variety. Like the PROMISE FOR SPEEDING THE EXTENSION many independent local broadcast- OF TELEVISION PROGRAM SERVICE ing stations, which are successful THROUGHOUT THE NATION." and profitable, television stations also will thrive upon local talent and community service." Dispelling several false notions with television stations already on regarding television, General Sar- the air, represent links in eventual noff said that television will not nation-wide television networks. wires, reach the homes over but The first of these networks should definitely will be broadcast through be in operation before 1950. The the air and the programs will be East will see the West, and the free to the "looker" as sound broad- West will see the East. Television casts are to the "listener". will project pictures across the prairies, over the mountains and 50,000 Telerision Sets in Service into the valleys." "The argument that television Fusion of Sound and Sight must offer a continuous flow of Hollywood extravaganzas is also General Sarnoff said that it is false," he continued. "The great natural today for the manufacturer attraction of television is timeli- as well as the broadcaster to won- ness. Many of its programs are der what effect the ever-increasing seen as they happen ; they are both interest in television will have upon entertainment and news. his established business. In looking "Our reports, since production of to the future as he foresees it, he postwar television receivers got approximately fifty of these trans- stated underway, reveal a tremendous mitters for which licenses and con- • "What the ultimate effect will be public interest, and therefore a vast struction permits have been issued upon the balance sheet and income potential market extending the by the FCC.