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The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting Sep 8 Z119í. iv ()b/hnr, N11 vQ£Z! Who at Hearst's 6 television and 7 radio stations comes up with the ideas that have made our broadcasting group renowned for programming excellence and community service? 3 WISN Front row IL to RI: I WEAL -TV Malcolm Potter. vice president and general manager:2 WBAL -A M. Katherine McQuay. executive producer: -AM/ WLTQ -FM. Tom Lambert. operations manager: 4 WISN-AM /WLTQ-FM. Gretchen Ehlke, news director: 5 WISN.TV. Cindy Potteiger. broadcast WTAE technician. Rear. IL to RI: 6 WHTX -FM. Scott Paulsen. afternoon air personality: 7 KMBC -TV, Bryan Busby. meteorologist: 8 -AM/WHTX -FM. Cheri Earl. account executive. HEARST IS MORE THAN 135 BUSINESSES INCLUDING MAGAZINES, BROADCASTING, NEWSPAPERS, BOOKS, BUSINESS PUBLISHING AND CABLE COMMUNICATIONS. MAGAZINES Colonial Homes Connoisseur Cosmopolitan Country Living Good Housekeeping Harper's Bazaar House Beautiful Motor Boating & Eastern News Sailing Popular Mechanics Redbook Sports Afield Town S. Country National Magazine Co., Ltd. (United Kingdom) Magazine Distribution Distributors Communications Data Services International Circulation Distributors Periodical Publishers Service Bureau BROADCASTING TV Stations WBAL -TV, Baltimore, MD WCVB -TV, Boston, MA WDTN -TV, Dayton, Ohio KMBC -TV, Kansas City, MO WISN -TV, Milwaukee. WI WTAE -TV. WHTX -FM, Pittsburgh, PA Radio Stations WBAL -AM, Baltimore. MD WIYY -FM, Baltimore. MD WISN -AM, Milwaukee, WI WLTD -FM, Milwaukee, WI (NY) Times Pittsburgh, PA WTAE -AM, Pittsburgh, PA WAPA -AM, San Juan, Puerto Rico NEWSPAPERS Albany (NY) Knickerbocker News Albany -Union Los Angeles Beaumont (TX) Enterprise Clearwater (FL) Sun Edwardsville (IL) Intelligencer Huron Daily Tribune, Bad Axe. MI Laredo (TX) Morning Times Francisco (CA) Herald Examiner Midland (MI) Daily News Midland (TX) Reporter -Telegram Plainview (TX) Daily Herald San Antonio (TX) Light San (CA) Examiner Seattle (WA) Post -Intelligencer Weeklies in Michigan and Texas. The reputation for excellence enjoyed by Hearst Broadcasting didn't just happen. People made it happen. People whose ideas and tal- ents have resulted in an impressive list of outstanding achievements. WCVBTV, Boston, the newest member of Hearst Broadcasting, has received many prestigious hon- ors, among them the 1985 Edward R. Murrow Award, for the best local news organization in the U.S.; WDTNTV, Dayton, has helped 25,000 youngsters through its child identification campaign, Ident -A- Kid; and WIYY-FM, Baltimore, has won awards for focusing attention on the problem of teenage drinking. In fact, all the Hearst stations are making important contributions to their respective communities. Throughout The Hearst Corpo- ration, the innovative ideas of our people...all 12,000 of them working in more than 135 Hearst businesses ...have helped Hearst become one WDTN of the largest and, we think, one of the best communications compa- DAYTON nies in the world. wtoe tv PITTSBURGH The Hearst Corporation Clockwise from center: 9 WDTN-TV. Sharon Fair. director, community and human resources; 10 WTAE'TV, Spencer Simon, cinematographer: II WCVB-TV, Paul La Camera. vice president. programming and public affairs; 12 WIYYFM, Bob Lopez, morning news anchor; 13 WAPA -AM. Rosita Guzman, receptionist/traffic BOOKS/BUSINESS PUBLISHING Arbor House Avon Hearst Books Hearst Marine Books William Morrow & Co., Inc. Fielding's Guides Greenwillow Morrow Junior Books Lothrop, Lee 8 Shepard Quill American Druggist American Druggist Blue Book Diversion Electronic Engineers Master Catalog Electronic Products Magazine Floor Covering Weekly Industrial Machinery News Integrated Circuits Master Catalog Lens Lens on Campus Motor Books Motor Crash Estimating Guide Motor Magazine NARP Office World News Today's Office CABLE COMMUNICATIONS Hearst Cablevision of California Los Gatos. CA Milpitas, CA Newark, CA Santa Clara, CA Saratoga, CA Cable Programming Networks Arts g Entertainment (a joint venture between Hearst/ABC Video Services and RCN) Lifetime (a joint venture between Hearst /ABC Video Services and Viacom International) OTHER ACTIVITIES Cal Graphics Hearst Advertising Service Hearst Feature Service Hearst Metrotone News King Features Syndicate King Features Entertainment Reader Mail, Inc. WLIF (FM), Baltimore, NID $25,045,000.°° Satisfied with your Broker? If you're satisfied with the service your radio station broker has given you in selling your stations, you should probably stick with him. But if you're not, consider try- ing the fastest growing radio station broker in America - Americom Radio Brokers. Within the last year, Americom has grown nearly 400% as a result of large market station owners switching to our unmatched service in selling their stations -and that growth has not stopped. The many owners who have chosen Americom continually express their satisfaction with words like these: Morton Hamburg, Tom Gammon and Alan Beck "The bottom line is that from the beginning AMERICOM to the end you did a splendid job, each step RADIO * BROKERS of the way, from research, marketing, to con- tract negotiations. J can honestly say that you 900 Seventeenth St. \. \\. Washington. D.C. 20006 (202) 737-9000 are the most professional broker I have ever dealt with. Your hard work and attention to detail make you stand out. Thanks again." ASK A FRIEND ABOUT AMERICOM RADIO BROKERS Kerby Confer Dick Ferguson Alan Beck George Francis Marty Greenberg Barry Dickstein Stan McKenzie Dick Oppenheimer Bernie Mann Steve Gormley Randy Odeneal Tom Joyner Peter Starr Lowry Mays Jerry Atchley Jim Hilliard Tom Stoner Jim Long Jason Shrinsky Jim Phillips Rick Bernthal Ed Christian Dennis Israel Bud Wertheimer Paul Rothfuss Dave Parnigoni Jeff Smulyan Bob Price Steve Hicks Morton Hamburg Erwin Krasnow Bob Kelly Perry Ury AMERICOM RADIO BROKERS Call us at the New Orleans Marriott Suite 2930 for a confidential appointment 900 Seventeenth Street, N.W. Washington, D.C. (202) 737 -9000 VOI. 111 No. 10 { Broadcasting m Sep 8 A "Monday Memo" from President Ronald Reagan Gearing up for Radio '86 FROM THE OVAL OFFICE LI President Ronald TRACK PAC With upcoming fall elections, Fifth Reagan, a radio broadcaster both past and Estate companies and PAC's increase present, discusses the power and effectiveness contributions to political candidates. PAGE 71. of live radio as a communications tool PAGE 22. TURNED DOWN o Appeals court rejects TCI's plea TOP 500 0 Adult/soft is contemporary most popular in First Amendment/franchising case in Jefferson format in BROADCASTING survey of top 10 radio City, M0. PAGE 99. stations in the top 50 markets. PAGE 35. TRANSLATING COMMENTS 0 Commenters generally NEW MORNING Former ABC executive Bob Shanks support FCC move to limit LPTVapplications filed tapped to create program for CBS -TV's early - and displacement procedures for bumped morning time slot. PAGE 38. licensees. PAGE 100. AND o CLEAR FREE Mexico signs agreement ALL THE RAGE 0 Satellite newsgathering equipment allowing for greater number of hours of on -air dominates the RINDA exhibit floor, computer operation for AM daytimers. PAGE 39. systems, news graphics and information services also figure prominently. PAGE 103. ARMSTRONG WINNERS O Armstrong awards bestowed on radio's PAGE 42. best. STEPPING IN 0 U.S. government moves to block NBC attempt to air program with U.S. and Soviet NETWORK SUPERSTATIONS 0 New company officials. PAGE 105. announces plans to distribute signals of three network affiliates to backyard TVRO's. PAGE 42. NEWS WINNERS National Academy of Television Arts & Sciences hands out news and documentary WALKING TO NEW ORLEANS O Some 6,000 are Emmy awards. PAGE 106. expected at NABS Radio Convention, set to begin this week in New Orleans. Convention highlights: SOUNDS OF SUCCESS 0 Radio personality Gary AM report, radio award to Gary Owens. PAGE 49. Owens has combined a versatile voice, a sense The agenda appears on PAGE 54. A hospitality of humor and a dedication to his craft to produce suite guide appears on PAGE 60, and a list of one of the busiest broadcast careers around. exhibitors begins on PAGE 62. PAGE 127. INDEX TO DEPARTMENTS Business Briefly 16 Editorials 130 In Sync 92 Open Mike 32 Cablecastings 10 Fates & Fortunes 123 Journalism 103 Riding Gain 94 Changing Hands 98 Fitth Estater 127 Law & Regulation 99 Satellite Footprints 84 Closed Circuit 7 For the Record 110 The Media 72 Stock Index 88 Datebook 24 In Brief 128 Monday Memo 22 Syndication Marketplace 86 /Arum /casting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting PJclicanons Inc 7735 DeSales Street. N W Wasnington. D. C. 20036. Second -class postage paid at Washington. D C and additional offices. Single Issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $65. two years $125. Three years $175. Canadian and other international subscribers add $20 per year U S. and possessions $170 yearly for special delivery. $100 for first- class. Subscriber's occupation required Annually: D Broadcasting Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor, Mich. 48106 full (35mm. year$55). Microtiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road. Nboster. Ohio 44691 (S37:yr I Postmaster please send address corrections to Broadcasting. 1735 DeSales St. N. W Washington. D C. 20036. INDEX TO ADVERTlSERS:ACCu- Weather 10 u Allied Broadcast Equipment 96 C Allied Satellite Equipment 14 c Americom Radio Brokers 4 u Arbitron Ratings 64 D Audichron 18 arc ays American 97 - Basys. Inc 85 a Beam Communications 260 Blackburn 8. Co.. Inc. 980 Blair Radio 48 c Bristol -Myers Co. 83 a Broadcast Investment Analysts 1240 Chapman Associates 106 D Classified Ads 115-122 D Claster Television Productions 20 -21. 23 D R.C.