WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & 3. Competitive Scenario...... II-6 PRODUCT DEFINITIONS A Highly Fragmented Market…...... II-6 Major Players in the Global Writing & Marking Study Reliability and Reporting Limitations...... I-1 Instruments Market...... II-6 Disclaimers ...... I-2 Leading Brands from the ‘Big 2’ – Newell Data Interpretation & Reporting Level...... I-2 Rubbermaid and BiC...... II-6 Quantitative Techniques & Analytics ...... I-3 Other Leading Brands in the World Writing & Product Definitions and Scope of Study...... I-3 Marking Instruments Market...... II-7 Pens/Markers...... I-3 Rubbermaid and BiC Battle it out at the Top Globally...... II-7 Ballpoint Pen...... I-4 Table 4: World Market for Stationery Products (2003-2005): Markers/Highlighters ...... I-4 Market Share of Leading Players Based on Value Sales Roller Pens...... I-4 for Newell Rubbermaid, BiC, Pilot, Pentel, Mitsubishi, Mechanical Pens ...... I-4 Crayola and Others (includes corresponding Porous Point Pens...... I-4 Graph/Chart)...... II-8 Fountain Pens...... I-4 Newell, BiC and Crayola (Hallmark) Dominate Pencils/Art Goods...... I-4 US Market...... II-9 Wood-cased Pencils/Crayons ...... I-5 Mechanical Pencils...... I-5 Table 5: Leading Players in the US Writing Instruments Artists' Equipment...... I-5 Market (2003-2005): Percentage Breakdown of Value Sales by Manufacturer - Newell Rubbermaid, BiC Corp., Hallmark Other Art Goods...... I-5 Cards Inc. (Crayola & Ink Tank), Pilot Corp. of America, Pentel of America, and Others (includes II. EXECUTIVE SUMMARY corresponding Graph/Chart) ...... II-9 Table 6: Writing Instrument Brands in the US (2003) – 1. Industry Overview ...... II-1 Percentage Breakdown of Leading Players by Sales Volume for Bic Pens, Pilot Pens, Sanford Eagle Pencils, Writing Letters and Notes Retain Popularity…...... II-1 Paper Mate & Write Brothers Pens, Bic Pencils, Writing Instruments Category Still Needs Paper Mate Pens, Sanford, Uni Ball Pens, Enhancement ...... II-1 Rose Art Pencils, Pentel Pens, and Pentel Pencils Manufacturers Re-launch Stationery Products ...... II-1 (includescorresponding Graph/Chart)...... II-10 Market Scenario in the Developed Vs. Developing Countries ...... II-1 Table 7: Leading Writing Instrument Brands in the US International Regulatory Associations with a Mark ...... II-2 (2003): By Sales Value - Pilot Pens, BiC Pens, Paper Mate Pens, BiC Pencils, Sanford Uni-Ball Pens, Paper Mate & Write Brothers Pens, Sanford Eagle Pens, Pentel Pens, ...... II-3 2. Current & Future Analysis Pentel Pencils and Rose Art Pencils (includes Analysis by Geographic Region...... II-3 corresponding Graph/Chart) ...... II-10 Table 1: World Market for Writing & Marking Instruments (2000-2010): Geographic Regions [US, Canada, Japan, 4. Major Trends ...... II-11 Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America] Ranked by Growth (includes 5. Product Overview...... II-12 corresponding Graph/Chart)...... II-3 Fine Writing Instruments...... II-12 Analysis by Product Group/Segment ...... II-3 Classification...... II-12 Pens/Markers...... II-3 Pens ...... II-13 Ballpoint Pens ...... II-13 Table 2: World Market for Pens/Markers (2000-2010): A Brief History ...... II-13 Geographic Regions [United States, Canada, Japan, Markers/Highlighters...... II-13 Europe, Asia-Pacific, Middle East/Africa and Latin Roller Pens ...... II-13 America] Ranked by Growth Rate (includes Mechanical Pens...... II-14 corresponding Graph/Chart)...... II-4 Examples of Mechanical Pens...... II-14 Rapidograph Pens...... II-14 Pencils/Art Goods...... II-4 Multiliner Pens & Drawing Pens...... II-14 Table 3: World Market for Pencils/Art Goods (2000-2010): Porous Point Pens...... II-14 Geographic Regions [United States, Canada, Japan, Fountain Pens...... II-14 Europe, Asia-Pacific, Middle East/Africa and Latin Pencils/Art Goods...... II-14 America] Ranked by Growth Rate (includes Wood-cased Pencils/Crayons ...... II-14 corresponding Graph/Chart)...... II-5 Mechanical Pencils...... II-14

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 1 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Artists' Equipment...... II-15 Pentel Introduces Impulse™ Ball Point Pen…...... II-23 Other Art Goods...... II-15 A.T. Cross Introduces New Version Pens and Notebooks....II-23 Pentel Rolls Out Flexfit Ball Point Pen… ...... II-23 6. Channels of Distribution ...... II-16 A.T. Cross Rolls Out New Verve Pen Collection …...... II-23 Table 8: Writing and Marking Instrument Market in the US Pentel Introduces Rolls Out Automatic Drafting Pencil… ...II-23 (2004): Percentage Breakdown of Value Sales by Distribution A.T. Cross Launches New Version of Cross Channel - Retail, Commercial, Institutional, E-Commerce, Matrix® Pens…...... II-23 and Other (includes correspondingGraph/Chart)...... II-17 Linc Pen and Plastics Ltd. Enters Pencil Market… ...... II-24 A.T. Cross Introduces Vice™ Pen…...... II-24 Table 9: Writing and Marking Instrument Market in the US Pentel Unveils ErgoTwist™ Ball Point Pen… ...... II-24 (2004): Percentage Breakdown of Value Sales By Retail A.T. Cross Launches Verve in Japan...... II-24 Distribution Channel - Mass Merchandisers & Discount Stores, Pilot Pen Introduces BPX X-Treme...... II-24 Superstores, Drugstores, Supermarkets/Grocery Stores Pilot Pen Introduces Dr. Grip Pen ...... II-24 and Others (includes corresponding Graph/Chart)...... II-17 Pilot Pen Corp Introduces PV-5 and PV-7 ...... II-24 Supermarkets...... II-17 Sanford Corp Introduces SKYNN® ...... II-24 Drug Stores ...... II-18 Sanford Introduces SENSA Spring...... II-25 Office Supply Stores ...... II-18 A Historic Perspective...... II-25 Office Superstores...... II-18 Staedtler Relaunches Improved Lumocolor Marker...... II-25 Warehouse Clubs ...... II-18 Scripto-Tokai Corp. Unveils Disposable Pen and Pencil.....II-25 Wholesalers...... II-18 AT Cross Company Launches PDA Stylus Mail Order...... II-18 Tip Rolling Ball Pen...... II-25 Independent Stationers...... II-18 Launch of Cross Matrix ...... II-25 Others ...... II-19 AT Morph Extends New Morph Pen Line ...... II-25 Contract Stationers ...... II-19 BiC Unveils Cristal Pocket ...... II-25 Catalog Firms ...... II-19 Pilot Pen Rolls Out VBall Rolling Ball Pen...... II-26 Discount Stores...... II-19 BiC Corp. Launches Disney Character Writing Discount Superstores ...... II-19 Instrument Collection...... II-26 Mass Merchandisers ...... II-19 Caran d'Ache Launches New Line of Writing Mass Market...... II-19 Instruments...... II-26 Small and Medium Dealers...... II-19 Staedtler Introduces Exceed Line of Gel-Ink Pens...... II-26 Mail Box...... II-19 DriMark Rolls Out New Metallic Markers ...... II-26 Linc Expands Product Range...... II-26 7. Technological Developments ...... II-20 BiC Ind Launches Bic Whiteboard Marker Velleda...... II-26 Pens with Gel Inks ...... II-20 BiC Corp. Rolls Out Bic Velocity Retractable Pens with Rubberized Grips and Cushioning ...... II-20 Ball Pens ...... II-27 All-In-One - Fountain Pen, Ballpoint Pen, BiC Ind Launches Bic Whiteboard Marker Velleda...... II-27 Mechanical Pencil...... II-20 Hemisphere with Unique Customization Options ...... II-20 9. Recent Industry Activity ...... II-28 Eco-Pen, the First Recycled Pen ...... II-20 GEL Writing Instrument Receives Production Rights Pressurized Pens for Astronauts...... II-20 from Ohto Gel Co., Ltd…...... II-28 Pens-Pencils with Barrels of Antiseptic Chemicals...... II-20 Luxor Writing Instruments to Set Up a Production Plant .....II-28 Pen with Ink Composed of Finely Divided Rubber...... II-21 Newell Rubbermaid Buys Dymo From Esselte ...... II-28 Heat-Sensitive Pens...... II-21 BiC Acquires Stypen SA...... II-28 Markers with Pigmented Ink ...... II-21 Koh-i-noor Hardtmuth to Establish a Subsidiary in China...... II-28 Porous Tip Pens with Humistatic Ink ...... II-21 BiC Acquires Japanese Distributor...... II-28 Mitsubishi Enters into Transparent Ink Manufacturing ...... II-29 8. Product Innovations/Introductions ...... II-22 A Historic Perspective...... II-29 Faber-Castell Rolls Out New Fountain Pen...... II-22 Todays Writing Enters into US Market...... II-29 Faber-Castell Develops New Slim Line Products...... II-22 Staedtler Goes for Expansion...... II-29 David Oscarson Introduces Innovative Pens ...... II-22 Pacific Writing Instruments Receives US Patent for its Luxor Writing Instruments Launches Excel 100 PenAgain™ Series Pens… ...... II-29 Permanent Markers...... II-22 Pilot Pen Corporation is into Expansion ...... II-29 Luxor Writing Instruments Introduces Gloliter pen ...... II-22 Anoto and Sanford Enter into Collaboration...... II-29 Scripto –Tokai Corp. Expands Scripto Line of Pilot Corp Invests ¥ 1.5 Billion in Florida ...... II-30 Writing Instruments...... II-22 BiC Invests US$11 Million in Malaysian A.T. Cross Unveils New Version ATX Pens…...... II-23 Manufacturing Facility...... II-30 Faber-Castell Introduces Elite Fountain Pen… ...... II-23 Gillette Makes LWIL an Export Base...... II-30

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 2 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Sanford Acquires Gillette Company Stationery Brands ...... II-30 Table 14: World Recent Past, Current & Future Analysis for Montblanc Acquires Italian brand Montegrappa...... II-30 Pens/Markers by Geographic Region - US, Canada, Japan, Linc Pens & Plastics Goes for Expansion...... II-30 Europe, Asia–Pacific (excluding Japan), Middle East & Africa, RoseArt Industries Enters into Agreement and Latin American Markets Independently Analyzed with with Mattel...... II-30 Annual Sales Figures in US$ Million for Years 2000 through LVMH Acquires Omas...... II-31 2010 (includes corresponding Graph/Chart) ...... II-38 AT Cross Consolidates Pen Production in Table 15: World 10-Year Perspective for Pens/Markers by Rhode Island ...... II-31 Geographic Region – Percentage Breakdown of Dollar Sales for New Project in Allonzier la Callie ...... II-31 US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), BiC Corp Forms Joint Venture in Malaysia...... II-31 Middle East & Africa, and Latin American Markets BiC Establishes Manufacturing Facility in Penang...... II-31 for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart)...... II-38 10. Focus on Select Players...... II-32 Table 16: World Recent Past, Current & Future Analysis for ADD Pens Ltd. (India) ...... II-32 Pens/Markers by Product Segment - Ballpoint Pens, A.T. Cross Company (USA) ...... II-32 Markers/Highlighters, Coloring Markers, Roller Pens, Binney & Smith (USA)...... II-32 Mechanical Pens, Porous Point Pens, and Fountain Pen Camlin Ltd. (India)...... II-32 Markets Independently Analyzed with Annual Sales Figures Faber-Castell AG (Germany) ...... II-32 in US$ Million for Years 2000 through 2010 (includes Mitsubishi Pencil Co., Ltd. (Japan)...... II-33 corresponding Graph/Chart)...... II-39 Montblanc International GmbH (Germany) ...... II-33 Table 17: World 10-Year Perspective for Pens/Markers by Pentel Co., Ltd. (Japan)...... II-33 Product Segment – Percentage Breakdown of Dollar Sales Pilot Corporation (Japan) ...... II-33 for Ballpoint Pens, Markers/Highlighters, Coloring Markers, Pilot Pen Corporation of America (USA) ...... II-34 Roller Pens, Mechanical Pens, Porous Point Pens, and Sailor Pen Co., Ltd. (Japan) ...... II-34 Fountain Pen Markets for Years 2000, 2005 & 2010 Sanford (USA) ...... II-34 (includes corresponding Graph/Chart) ...... II-39 Reynolds (France)...... II-34 Sang Yoon Precision Co., Ltd. (South Korea)...... II-35 Table 18: World Recent Past, Current & Future Analysis Societe Bic (France)...... II-35 for Ballpoint Pens by Geographic Region - US, Canada, Tombow Pencil Co., Ltd (Japan)...... II-35 Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Zebra Co., Ltd. (Japan)...... II-35 Africa, and Latin American Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... II-40 11. Global Market Perspective ...... II-36 Table 19: World 10-Year Perspective for Ballpoint Pens by Table 10: World Recent Past, Current & Future Analysis for Geographic Region – Percentage Breakdown of Dollar Sales for Writing & Marking Instruments by Geographic Region - US, US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Canada, Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Africa, and Latin American Markets for Middle East & Africa, and Latin American Markets Years 2000, 2005 & 2010 (includes corresponding Independently Analyzed with Annual Sales Figures Graph/Chart)...... II-40 in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... II-36 Table 20: World Recent Past, Current & Future Analysis for Markers/Highlighters by Geographic Region - US, Canada, Table 11: World 10-Year Perspective for Writing & Marking Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Instruments by Geographic Region – Percentage Breakdown Africa, and Latin American Markets Independently Analyzed of Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific with Annual Sales Figures in US$ Million for Years 2000 (excluding Japan), Middle East & Africa, and Latin American through 2010 (includes corresponding Graph/Chart) ...... II-41 Markets for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart) ...... II-36 Table 21: World 10-Year Perspective for Markers/Highlighters by Geographic Region – Percentage Breakdown of Dollar Sales Table 12: World Recent Past, Current & Future Analysis for for US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Writing & Marking Instruments by Product Group - Pens/ Middle East & Africa, and Latin American Markets for Markers and Pencils/Art Goods Markets Independently Years 2000, 2005 & 2010 (includes corresponding Analyzed with Annual Sales Figures in US$ Million Graph/Chart)...... II-41 for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... II-37 Table 22: World Recent Past, Current & Future Analysis for Coloring Markers by Geographic Region - US, Canada, Japan, Table 13: World 10-Year Perspective for Writing & Marking Europe, Asia–Pacific (excluding Japan), Middle East & Africa, Instruments by Product Group – Percentage Breakdown of and Latin American Markets Independently Analyzed with Dollar Sales for Pens/Markers and Pencils/Art Goods Annual Sales Figures in US$ Million for Years 2000 Markets for Years 2000, 2005 & 2010 ...... II-37 through 2010 (includes corresponding Graph/Chart) ...... II-42

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 3 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Table 23: World 10-Year Perspective for Coloring Markers by Table 32: World Recent Past, Current & Future Analysis Geographic Region – Percentage Breakdown of Dollar Sales for for Pencils/Art Goods by Geographic Region - US, Canada, US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Japan, Europe, Asia–Pacific (excluding Japan), Middle East & Middle East & Africa, and Latin American Markets Africa, and Latin American Markets Independently for Years 2000, 2005 & 2010 (includes corresponding Analyzed with Annual Sales Figures in US$ Million Graph/Chart) ...... II-42 for Years 2000 through 2010 (includes corresponding Graph/Chart)...... II-47 Table 24: World Recent Past, Current & Future Analysis for Roller Pens by Geographic Region - US, Canada, Japan, Table 33: World 10-Year Perspective for Pencils/Art Goods by Europe, Asia–Pacific (excluding Japan), Middle East & Africa, Geographic Region – Percentage Breakdown of Dollar Sales for and Latin American Markets Independently Analyzed with US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Annual Sales Figures in US$ Million for Years 2000 Middle East & Africa, and Latin American Markets through 2010 (includes corresponding Graph/Chart)...... II-43 for Years 2000, 2005 & 2010 (includes corresponding Graph/Chart)...... II-47 Table 25: World 10-Year Perspective for Roller Pens by Geographic Region – Percentage Breakdown of Dollar Sales Table 34: World Recent Past, Current & Future Analysis for for US, Canada, Japan, Europe, Asia–Pacific (excluding Pencils/Art Goods by Product Segment - Wood cased Japan), Middle East & Africa, and Latin American Markets Pencils/Crayons, Mechanical Pencils, Artists’ Equipment, for Years 2000, 2005 & 2010 (includes corresponding and Other Art Goods Markets Independently Analyzed with Graph/Chart) ...... II-43 Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... II-48 Table 26: World Recent Past, Current & Future Analysis for Mechanical Pens by Geographic Region - US, Canada, Japan, Table 35: World 10-Year Perspective for Pencils/Art Goods by Europe, Asia–Pacific (excluding Japan), Middle East & Africa, Product Segment – Percentage Breakdown of Dollar Sales for and Latin American Markets Independently Analyzed with Wood cased Pencils/Crayons, Mechanical Pencils, Artists’ Annual Sales Figures in US$ Million for Years 2000 Equipment, and Other Art Goods Markets for Years 2000, through 2010 (includes corresponding Graph/Chart)...... II-44 2005 & 2010 (includes corresponding Graph/Chart)...... II-48 Table 27: World 10-Year Perspective for Mechanical Pens by Table 36: World Recent Past, Current & Future Analysis for Geographic Region – Percentage Breakdown of Dollar Sales Woodcased Pencils/Crayons by Geographic Region - US, for US, Canada, Japan, Europe, Asia–Pacific (excluding Canada, Japan, Europe, Asia–Pacific (excluding Japan), Japan), Middle East & Africa, and Latin American Markets Middle East & Africa, and Latin American Markets for Years 2000, 2005 & 2010 (includes corresponding Independently Analyzed with Annual Sales Figures Graph/Chart) ...... II-44 in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... II-49 Table 28: World Recent Past, Current & Future Analysis for Porous Point Pens by Geographic Region - US, Canada, Table 37: World 10-Year Perspective for Woodcased Pencils/ Japan, Europe, Asia–Pacific (excluding Japan), Crayons by Geographic Region – Percentage Breakdown of Middle East & Africa, and Latin American Markets Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific Independently Analyzed with Annual Sales Figures (excluding Japan), Middle East & Africa, and Latin American in US$ Million for Years 2000 through 2010 Markets for Years 2000, 2005 & 2010 (includes (includes corresponding Graph/Chart) ...... II-45 corresponding Graph/Chart)...... II-49 Table 29: World 10-Year Perspective for Porous Point Pens Table 38: World Recent Past, Current & Future Analysis for by Geographic Region – Percentage Breakdown of Mechanical Pencils by Geographic Region - US, Canada, Japan, Dollar Sales for US, Canada, Japan, Europe, Asia–Pacific Europe, Asia–Pacific (excluding Japan), Middle East & Africa, (excluding Japan), Middle East & Africa, and and Latin American Markets Independently Analyzed with Latin American Markets for Years 2000, 2005 & 2010 Annual Sales Figures in US$ Million for Years 2000 (includes corresponding Graph/Chart) ...... II-45 through 2010 (includes corresponding Graph/Chart) ...... II-50 Table 30: World Recent Past, Current & Future Analysis for Table 39: World 10-Year Perspective for Mechanical Pencils by Fountain Pens by Geographic Region - US, Canada, Japan, Geographic Region – Percentage Breakdown of Dollar Sales for Europe, Asia–Pacific (excluding Japan), Middle East & Africa, US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), and Latin American Markets Independently Analyzed with Middle East & Africa, and Latin American Markets Annual Sales Figures in US$ Million for Years 2000 for Years 2000, 2005 & 2010 (includes corresponding through 2010 (includes corresponding Graph/Chart)...... II-46 Graph/Chart)...... II-50 Table 31: World 10-Year Perspective for Fountain Pens by Table 40: World Recent Past, Current & Future Analysis for Geographic Region – Percentage Breakdown of Dollar Sales for Artists' Equipment by Geographic Region - US, Canada, Japan, US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Europe, Asia–Pacific (excluding Japan), Middle East & Africa, Middle East & Africa, and Latin American Markets and Latin American Markets Independently Analyzed with for Years 2000, 2005 & 2010 (includes corresponding Annual Sales Figures in US$ Million for Years 2000 Graph/Chart) ...... II-46 through 2010 (includes corresponding Graph/Chart) ...... II-51

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 4 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Table 41: World 10-Year Perspective for Artists' Equipment by Writing Instruments Market – An Overview ...... III-4 Geographic Region – Percentage Breakdown of Dollar Sales for High-End Pens Market...... III-4 US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Pricing...... III-4 Middle East & Africa, and Latin American Markets Luxury Pens Market...... III-5 for Years 2000, 2005 & 2010 (includes corresponding Jewelers’ Acceptance of Luxury Pens: Factors Graph/Chart) ...... II-51 Involved...... III-5 Table 42: World Recent Past, Current & Future Analysis for Market Trends ...... III-5 Other Art Goods by Geographic Region - US, Canada, Japan, Factors Influencing Writing and Marking Europe, Asia–Pacific (excluding Japan), Middle East & Africa, Instruments Industry ...... III-5 and Latin American Markets Independently Analyzed with General Business Environment and National Annual Sales Figures in US$ Million for Years 2000 Economy ...... III-5 through 2010 (includes corresponding Graph/Chart)...... II-52 Educational Environment and Student Demographics...... III-6 Table 43: World 10-Year Perspective for Other Art Goods by Innovation and Leadership...... III-6 Geographic Region – Percentage Breakdown of Dollar Sales for Political and Social Outlook...... III-6 US, Canada, Japan, Europe, Asia–Pacific (excluding Japan), Factors Driving Writing and Marking Middle East & Africa, and Latin American Markets Instrument Purchases ...... III-6 for Years 2000, 2005 & 2010 (includes corresponding Purchase Frequency...... III-6 Graph/Chart) ...... II-52 Distribution Channels...... III-7 Retail Channel – Leading Distribution Medium ...... III-7 III. MARKET Table 48: Writing and Marking Instrument Market in the US (2004): Percentage Breakdown of Value Salesby 1. The United States ...... III-1 Distribution Channel - Retail, Commercial, A. Market Analysis ...... III-1 Institutional, E-Commerce, and Other (includes Current and Future Analysis...... III-1 corresponding Graph/Chart)...... III-7 By Product Group/Segment ...... III-1 Mass Merchandisers and Discount Stores Among Competitive Scenario...... III-1 the Favored Retail Channels…...... III-7 Newell and BiC Take the Top Honors…...... III-2 Table 49: Writing and Marking Instrument Market in Table 44: Leading Players in the US Writing Instruments the US (2004): Percentage Breakdown of Value Sales Market (2003-2005): Percentage Breakdown of Value By Retail Distribution Channel - Mass Merchandisers & Sales by Manufacturer - Newell Rubbermaid, BiC Discount Stores, Superstores, Drugstores, Corp., Hallmark Cards Inc. (Crayola & Ink Tank), Supermarkets/Grocery Stores and Others Pilot Corp. of America, Pentel of America, (includes corresponding Graph/Chart) ...... III-8 and Others (includes corresponding Distribution Channels for Pens ...... III-8 Graph/Chart) ...... III-2 Table 50: US Market for Pens (2004) – Percentage Table 45: Writing Instruments Brands in the US (2003) – Breakdown of Volume Sales by Distribution Channel Percentage Breakdown of Leading Players by Sales for Mass Merchants, Drug Stores, Food Stores, Volume for BiC Pens, Pilot Pens, Sanford Eagle and Food/Drug Stores (includes corresponding Pencils, Paper Mate & Write Brothers Pens, BiC Graph/Chart)...... III-8 Pencils, Paper Mate Pens, Sanford Uni Ball Pens, Rose Art Pencils, Pentel Pens, and Pentel Pencils Opportunities for Industry Participants...... III-9 (includes corresponding Graph/Chart) ...... III-3 Key Players ...... III-9 American Tombow, Inc...... III-9 Table 46: Leading Writing Instruments Brands in the AT Cross Company...... III-9 US (2003) by Sales Value – Pilot pens, BiC pens, Avery Dennison...... III-9 Paper Mate Pens, BiC pencils, Sanford Uni ball pens, Paper Mate & Write Brothers pens, Sanford Eagle BiC USA Inc...... III-9 Pencils, Pentel Pens, Pentel Pencils, and Rose Art Binney & Smith ...... III-10 Pencils (In US$ ‘000) (includes corresponding JAKKS Pacific, Inc...... III-10 Graph/Chart) ...... III-3 Pentel of America Ltd...... III-10 Pilot Pen Corporation of America...... III-10 Coloring and Writing Instruments ...... III-4 Platinum Pen, USA...... III-10 Table 47: US Market for Children’s Coloring and Rose Art Industries ...... III-10 Writing Instruments (2004 & 2005) - Percentage Sakura of America ...... III-11 Breakdown Based on Value Sales for Crayola, Sanford Corp...... III-11 Rose ArtIndustries, and Others (includes Scripto®...... III-11 corresponding Graph/Chart)...... III-4 Zebra Pen Corp...... III-11

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 5 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Trade Dynamics – A Historic Perspective...... III-11 Table 56: Canadian 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Table 51: Major Exporters of Writing Instruments to Percentage Breakdown of Dollar Sales for Pens/Markers the US (2002 & 2003) – China, Japan, Mexico, (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Taiwan, Germany, Korea, Canada, France, Italy, Roller Pens, Mechanical Pens, Porous Point Pens, India, Spain, United Kingdom, Hong Kong, and Fountain Pens) and Pencils/Art Goods (Wood-cased Denmark, Indonesia, Thailand, and Switzerland Pencils/Crayons, Mechanical Pencils, Artists’ (In '000 Dollars) ...... III-12 Equipment and Other Art Goods) Markets Table 52: Major Importers of Writing Instruments for 2000, 2005 & 2010 (includes corresponding from the US (2002 & 2003) – Canada, Mexico, Graph/Chart)...... III-21 United Kingdom, Italy, Japan, France, Germany, Saudi Arabia, Australia, Korea, Netherlands, 3. Japan...... III-22 and Hong Kong (In '000 Dollars)...... III-12 A. Market Analysis ...... III-22 Product Launches/Introductions...... III-12 Market Overview...... III-22 Strategic Corporate Developments...... III-15 Current and Future Analysis...... III-22 By Product Group/Segment ...... III-22 B. Market Analytics ...... III-17 Competitive Scenario ...... III-23 Table 53: US Recent Past, Current & Future Analysis Pencils...... III-23 for Writing & Marking Instruments by Product Group/ Table 57: Japanese Market for Pencils (2004 & Segment – Pens/Markers (Ballpoint Pens, Markers/ 2005): Percentage Breakdown of Value Sales by Highlighters, Coloring Markers, Roller Pens, Mechanical Leading Players - Mitsubishi Pencil, Tombow Pens, Porous Point Pens, and Fountain Pens) and and Others (includes corresponding Pencils/Art Goods (Wood-cased Pencils/Crayons, Graph/Chart)...... III-23 Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed Mechanical Pencils ...... III-23 with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes Table 58: Japanese Market for Mechanical Pencils corresponding Graph/Chart)...... III-17 (2004 & 2005): Percentage Breakdown of Value Sales by Leading Players - Pentel, Zebra, Table 54: US 10-Year Perspective for Writing & Marking Mitsubishi Pencil, Pilot, Platinum Pen and Instruments by Product Group/Segment – Percentage Others (includes corresponding Breakdown of Dollar Sales for Pens/Markers (Ballpoint Graph/Chart)...... III-24 Pens, Markers/Highlighters, Coloring Markers, Ballpoint Pens...... III-24 Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Table 59: Japanese Market for Ballpoint Pens (2004 & Pencils/ Crayons, Mechanical Pencils, Artists’ 2005): Percentage Breakdown of Value Sales by Equipment and Other Art Goods) Markets Leading Players – Pilot, Mitsubishi Pencil, Zebra, for 2000, 2005 & 2010 (includes corresponding Sakura Color Products, Pentel, The Sailor Pen Graph/Chart) ...... III-18 and Others (includes corresponding Graph/Chart)...... III-25 2. Canada ...... III-19 Felt-Tipped Markers ...... III-25 A. Market Analysis ...... III-19 Table 60: Japanese Market for Felt-Tipped Markers Current & Future Analysis ...... III-19 (2004 & 2005): Percentage Breakdown of By Product Group/Segment ...... III-19 Value Sales by Leading Players – Pentel, Mitsubishi Trends in Writing Instrument Market...... III-19 Pencil, Sakura Color Products, Zebra, Pilot B. Market Analytics ...... III-20 and Others (includes corresponding Graph/Chart)...... III-26 Table 55: Canadian Recent Past, Current & Future Fountain Pens...... III-26 Analysis for Writing & Marking Instruments by Product Key Players ...... III-26 Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Roller Pens, Mitsubishi Pencil Co., Ltd...... III-26 Mechanical Pens, Porous Point Pens, and Fountain Pens) Pentel Co., Ltd...... III-26 and Pencils/Art Goods (Wood-cased Pencils/Crayons, Pilot Corporation...... III-27 Mechanical Pencils, Artists’ Equipment and Other Platinum Pen...... III-27 Art Goods) Markets Independently Analyzed with Sakura Color Products Corp...... III-27 Annual Sales Figures in US$ Million for Years Sailor Pen Co., Ltd...... III-27 2000 through 2010 (includes corresponding Tombow Pencil Co., Ltd...... III-27 Graph/Chart) ...... III-20 Zebra Co., Ltd...... III-28

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 6 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Trade Dynamics – A Historic Perspective...... III-28 Analysis by Product Group/Segment ...... III-35 Table 61: Writing Instruments Market in Japan (2001 & Table 69: European Market for Writing & Marking 2002): Imports of Select Product Segments – Ball Point Instruments (2000-2010): Product Segments Pens, Marking Pens, Sliding Pencils, Colors, Fountain [Pens/Markers (Ballpoint Pens, Markers/Highlighters, Pens, and Color Pencils (In US$ Million) (includes Coloring Markers, Roller Pens, Mechanical Pens, corresponding Graph/Chart)...... III-28 Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood cased Pencils/Crayons, Mechanical Table 62: Leading Ball Point Pen Exporters to Japan Pencils, Artists’ Equipment and Other Art Goods)] (2001 & 2002) – China, Thailand, Taiwan, R. Korea, Ranked by Growth...... III-35 Indonesia and Others (‘000 Units) (includes corresponding Graph/Chart)...... III-29 Leading Players/Brands in the European Market...... III-36 Trade Dynamics – A Historic Perspective...... III-37 Table 63: Leading Marking Pen Exporters to Japan (2001 & 2002) – China, Thailand, R. Korea, Indonesia, Table 70: Imports of Writing & Drawing Instruments into Malaysia and Others (‘000 Units) (includes the EU Member Countries (2001) by Product Segment – corresponding Graph/Chart)...... III-29 Ball-Points, Markers & Highlighters, Assorted Office Instruments, Propelling Pencils, Holders, Refills & Parts, Table 64: Leading Sliding Pencil Exporters to Japan Fountain Pens, Refills for Ball-Point Pens, Pen Nibs (2001 & 2002) – China, Taiwan, R. Korea, Germany, and Nib Points, and Drawing Pens (In US$ ‘000) ..... III-37 Thailand and Others (‘000 Units) (includes corresponding Graph/Chart)...... III-29 Table 71: European Union Imports of Artists’ Materials (2001): Percentage Breakdown of Import value by Product Table 65: Leading Fountain Pens Exporters to Japan Segment – Pencil Lead, Pencils, Brushes, Artists’ Colours, (2001 & 2002) – Germany, Taiwan, France, China, Colouring Books, Crayons, and Assorted Artists’ Thailand and Others (‘000 Units) (includes Colours (includes corresponding Graph/Chart) ...... III-37 corresponding Graph/Chart)...... III-30 Table 72: Exports of Writing & Drawing Instruments from Product Innovations/Introductions ...... III-30 the European Union (2001): Percentage Breakdown of Recent Industry Activity ...... III-31 Export Value by Product Segment – Ball-Points, Markers B. Market Analytics ...... III-32 & Highlighters, Fountain Pens, Holders, Refills & Parts, Table 66: Japanese Recent Past, Current & Future Analysis Assorted Office Instruments, Refills for Ball-Point Pens, for Writing & Marking Instruments by Product Group/ Propelling Pencils, Pen Nibs & Nib Points, and Drawing Segment – Pens/Markers (Ballpoint Pens, Markers/ Pens (includes corresponding Graph/Chart) ...... III-37 Highlighters, Coloring Markers, Roller Pens, Mechanical Table 73: Exports of Artists’ Materials from the European Pens, Porous Point Pens, and Fountain Pens) and Union (2001): Percentage Breakdown of Export Value Pencils/Art Goods (Wood-cased Pencils/Crayons, by Product Segment – Colouring Books, Artists’ Mechanical Pencils, Artists’ Equipment and Other Colours, Pencils, Brushes, Assorted Artists’ Colours, Art Goods) Markets Independently Analyzed with Annual Crayons, Pencil Lead (includes corresponding Sales Figures in US$ Million for Years 2000 through Graph/Chart)...... III-38 2010 (includes corresponding Graph/Chart) ...... III-32 Table 74: European Union Imports of Ballpoint Pens Table 67: Japanese 10-Year Perspective for Writing & (2001): Percentage Breakdown of Import value by Marking Instruments by Product Group/Segment – Leading 5 Developing Countries – China, India, Percentage Breakdown of Dollar Sales for Pens/Markers South Korea, Thailand, and Vietnam (includes (Ballpoint Pens, Markers/Highlighters, Coloring Markers, corresponding Graph/Chart) ...... III-38 Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Table 75: European Union Imports of Markers and Pencils/Crayons, Mechanical Pencils, Artists’ Equipment Highlighters (2001): Percentage Breakdown of Import value by Leading 5 Developing Countries – China, and Other Art Goods) Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart) ...... III-33 Croatia, India, Malaysia, and South Korea (includes corresponding Graph/Chart)...... III-38 4. Europe...... III-34 Table 76: European Union Imports of Fountain Pens (2001): Percentage Breakdown of Import value by A. Market Analysis ...... III-34 Leading 5 Developing Countries – China, India, Current & Future Analysis ...... III-34 Slovenia, South Korea and Tunisia (includes By Region...... III-34 corresponding Graph/Chart) ...... III-39 Table 68: European Market for Writing & Marking Table 77: European Union Imports of Propelling Instruments (2000-2010): Geographic Regions Pencils (2001): Percentage Breakdown of Import (France, Germany, Italy, UK, Spain, Russia, and value by Leading 5 Developing Countries – Rest of Europe) Ranked by Growth (includes Brazil, China, India, South Korea and Thailand corresponding Graph/Chart)...... III-34 (includes corresponding Graph/Chart)...... III-39

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 7 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Table 78: European Union Imports of Assortment of 4a. France ...... III-45 Writing Instruments (2001): Percentage Breakdown A. Market Analysis ...... III-45 of Import value by Leading 5 Developing Countries – Current and Future Analysis...... III-45 China, Colombia, India, Malaysia, and South Korea (includes corresponding Graph/Chart)...... III-39 By Product Group/Segment ...... III-45 Key Players ...... III-45 Table 79: European Union Imports of Refills for Reynolds...... III-45 Ballpoint Pens (2001): Percentage Breakdown of Societe BiC...... III-46 Import value by Leading 5 Developing Countries – Recent Industry Activity...... III-46 China, India, Mexico, Slovenia, and South Korea Product Innovations/Introductions...... III-46 (includes corresponding Graph/Chart)...... III-40 B. Market Analytics ...... III-47 Table 80: European Union Imports of Pencils with Table 86: French Recent Past, Current & Future Analysis for Graphite or Colored Pin (2001): Percentage Breakdown Writing & Marking Instruments by Product Group/Segment – of Import value by Leading 5 Developing Countries – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Brazil, China, Chile, Indonesia, and Thailand Markers, Roller Pens, Mechanical Pens, Porous Point Pens, (includes corresponding Graph/Chart)...... III-40 and Fountain Pens) and Pencils/Art Goods (Wood-cased Table 81: European Union Imports of Pastels and Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Crayons (2001): Percentage Breakdown of Import Other Art Goods) Markets Independently Analyzed with value by Leading 5 Developing Countries – Brazil, Annual Sales Figures in US$ Million for Years 2000 through China, Chile, Indonesia, and Thailand (includes 2010 (includes corresponding Graph/Chart)...... III-47 corresponding Graph/Chart)...... III-40 Table 87: French 10-Year Perspective for Writing & B. Market Analytics ...... III-41 Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers Table 82: European Recent Past, Current & Future (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Analysis for Writing & Marking Instruments by Geographic Roller Pens, Mechanical Pens, Porous Point Pens, and Region - France, Germany, Italy, United Kingdom, Spain, Fountain Pens) and Pencils/Art Goods (Wood-cased Russia, and Rest of European Markets Independently Pencils/Crayons, Mechanical Pencils, Artists’ Equipment Analyzed with Annual Sales Figures in US$ Million for and Other Art Goods) Markets for 2000, 2005 & 2010 Years 2000 through 2010 (includes corresponding (includes corresponding Graph/Chart) ...... III-48 Graph/Chart) ...... III-41 4b. Germany...... III-49 Table 83: European Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product A. Market Analysis ...... III-49 Group/Segment – Pens/Markers (Ballpoint Pens, Current and Future Analysis...... III-49 Markers/Highlighters, Coloring Markers, Roller Pens, By Product Group/Segment ...... III-49 Mechanical Pens, Porous Point Pens, and Fountain Pens) Key Players ...... III-49 and Pencils/Art Goods (Wood-cased Pencils/Crayons, Faber-Castell AG ...... III-49 Mechanical Pencils, Artists’ Equipment and Other Montblanc International GmbH ...... III-49 Art Goods) Markets Independently Analyzed with Product Launch ...... III-50 Annual Sales Figures in US$ Million for Years B. Market Analytics ...... III-51 2000 through 2010 (includes corresponding Graph/Chart) ...... III-42 Table 88: German Recent Past, Current & Future Analysis for Writing & Marking Instruments by Product Group/Segment – Table 84: European 10-Year Perspective for Writing & Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Marking Instruments by Geographic Region – Percentage Markers, Roller Pens, Mechanical Pens, Porous Point Pens, Breakdown of Dollar Sales for France, Germany, Italy, and Fountain Pens) and Pencils/Art Goods (Wood-cased United Kingdom, Spain, Russia, and Rest of European Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Markets for Years 2000, 2005 & 2010 (includes Other Art Goods) Markets Independently Analyzed with corresponding Graph/Chart)...... III-43 Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart)...... III-51 Table 85: European 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Table 89: German 10-Year Perspective for Writing & Percentage Breakdown of Dollar Sales for Pens/Markers Marking Instruments by Product Group/Segment – (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Percentage Breakdown of Dollar Sales for Pens/Markers Roller Pens, Mechanical Pens, Porous Point Pens, (Ballpoint Pens, Markers/Highlighters, Coloring Markers, and Fountain Pens) and Pencils/Art Goods (Wood-cased Roller Pens, Mechanical Pens, Porous Point Pens, and Pencils/Crayons, Mechanical Pencils, Artists’ Fountain Pens) and Pencils/Art Goods (Wood-cased Equipment and Other Art Goods) Markets Pencils/Crayons, Mechanical Pencils, Artists’ Equipment for 2000, 2005 & 2010 (includes and Other Art Goods) Markets for 2000, 2005 & 2010 corresponding Graph/Chart)...... III-44 (includes corresponding Graph/Chart) ...... III-52

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 8 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

4c. Italy...... III-53 4e. Spain...... III-59 A. Market Analysis ...... III-53 Market Analysis...... III-59 Current and Future Analysis...... III-53 Current and Future Analysis...... III-59 By Product Group/Segment ...... III-53 By Product Group/Segment ...... III-59 Recent Industry Activity ...... III-53 Table 95: Spanish Recent Past, Current & Future B. Market Analytics ...... III-54 Analysis for Writing & Marking Instruments by Product Table 90: Italian Recent Past, Current & Future Analysis Group/Segment – Pens/Markers (Ballpoint Pens, for Writing & Marking Instruments by Product Markers/Highlighters, Coloring Markers, Roller Pens, Group/Segment – Pens/Markers (Ballpoint Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) Markers/Highlighters, Coloring Markers, Roller Pens, and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pens, Porous Point Pens, and Fountain Pens) Mechanical Pencils, Artists’ Equipment and Other Art and Pencils/Art Goods (Wood-cased Pencils/Crayons, Goods) Markets Independently Analyzed with Mechanical Pencils, Artists’ Equipment and Other Art Annual Sales Figures in US$ Million for Years Goods) Markets Independently Analyzed with Annual Sales 2000 through 2010 (includes corresponding Figures in US$ Million for Years 2000 through 2010 Graph/Chart)...... III-60 (includes corresponding Graph/Chart) ...... III-54 Table 96: Spanish 10-Year Perspective for Writing & Table 91: Italian 10-Year Perspective for Writing & Marking Instruments by Product Group/Segment – Marking Instruments by Product Group/Segment – Percentage Breakdown of Dollar Sales for Pens/Markers Percentage Breakdown of Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Markers, (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Roller Pens, Mechanical Pens, Porous Point Pens, and Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets for 2000, 2005 & 2010 and Other Art Goods) Markets for 2000, 2005 & 2010 (includes corresponding Graph/Chart) ...... III-61 (includes corresponding Graph/Chart) ...... III-55 4f. Russia ...... III-62 4d. The United Kingdom...... III-56 A. Market Analysis ...... III-62 A. Market Analysis ...... III-56 Current and Future Analysis...... III-62 Current and Future Analysis...... III-56 By Product Group/Segment ...... III-62 By Product Group/Segment ...... III-56 Distribution Market Dynamics ...... III-62 Key Players in UK Fountain Pens Market...... III-56 Table 97: Writing Instruments Market in Russia (2004): Table 92: UK Market for Fountain Pens (2004 & 2005): Percentage Breakdown of Value Sales by Distribution Percentage Breakdown of Leading Players by Value Sales - Channel – Dealers, Retailers, Direct to Clients, and Parker, Mont Blanc, Sheaffer, Waterman and Superstores (includes corresponding Cross (includes corresponding Graph/Chart)...... III-56 Graph/Chart)...... III-62 B. Market Analytics ...... III-57 B. Market Analytics ...... III-63 Table 93: UK Recent Past, Current & Future Analysis Table 98: Russian Recent Past, Current & Future for Writing & Marking Instruments by Product Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, Group/Segment – Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Roller Pens, Markers/Highlighters, Coloring Markers, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased Pencils/Crayons, and Pencils/Art Goods (Wood-cased Pencils/Crayons, Mechanical Pencils, Artists’ Equipment and Other Art Mechanical Pencils, Artists’ Equipment and Other Art Goods) Markets Independently Analyzed with Annual Sales Goods) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) ...... III-57 (includes corresponding Graph/Chart) ...... III-63 Table 94: UK 10-Year Perspective for Writing & Marking Table 99: Russian 10-Year Perspective for Writing & Instruments by Product Group/Segment – Percentage Marking Instruments by Product Group/Segment – Breakdown of Dollar Sales for Pens/Markers (Ballpoint Percentage Breakdown of Dollar Sales for Pens/Markers Pens, Markers/Highlighters, Coloring Markers, Roller Pens, (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Mechanical Pens, Porous Point Pens, and Fountain Pens) Roller Pens, Mechanical Pens, Porous Point Pens, and and Pencils/Art Goods (Wood-cased Pencils/ Crayons, Fountain Pens) and Pencils/Art Goods (Wood-cased Mechanical Pencils, Artists’ Equipment and Other Art Pencils/Crayons, Mechanical Pencils, Artists’ Equipment Goods) Markets for 2000, 2005 & 2010 (includes and Other Art Goods) Markets for 2000, 2005 & 2010 corresponding Graph/Chart)...... III-58 (includes corresponding Graph/Chart) ...... III-64

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 9 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

4g. Rest of Europe ...... III-65 B. Market Analytics ...... III-75 A. Market Analysis ...... III-65 Table 102: Asia-Pacific Recent Past, Current & Future Current and Future Analysis...... III-65 Analysis for Writing & Marking Instruments by Product By Product Group/Segment ...... III-65 Group/Segment – Pens/Markers (Ballpoint Pens, Product Introduction...... III-65 Markers/Highlighters, Coloring Markers, Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) B. Market Analytics ...... III-66 and Pencils/Art Goods (Wood-cased Pencils/Crayons, Table 100: Rest of Europe Recent Past, Current & Future Mechanical Pencils, Artists’ Equipment and Other Art Analysis for Writing & Marking Instruments by Product Goods) Markets Independently Analyzed with Group/Segment – Pens/Markers (Ballpoint Pens, Annual Sales Figures in US$ Million for Years Markers/Highlighters, Coloring Markers, Roller Pens, 2000 through 2010 (includes corresponding Mechanical Pens, Porous Point Pens, and Fountain Pens) Graph/Chart)...... III-75 and Pencils/Art Goods (Wood-cased Pencils/Crayons, Table 103: Asia-Pacific 10-Year Perspective for Writing & Mechanical Pencils, Artists’ Equipment and Marking Instruments by Product Group/Segment – Other Art Goods) Markets Independently Analyzed Percentage Breakdown of Dollar Sales for Pens/Markers with Annual Sales Figures in US$ Million for (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Years 2000 through 2010 (includes Roller Pens, Mechanical Pens, Porous Point Pens, and corresponding Graph/Chart)...... III-66 Fountain Pens) and Pencils/Art Goods (Wood-cased Table 101: Rest of Europe 10-Year Perspective for Writing Pencils/Crayons, Mechanical Pencils, Artists’ & Marking Instruments by Product Group/Segment – Equipment and Other Art Goods) Markets Percentage Breakdown of Dollar Sales for Pens/Markers for 2000, 2005 & 2010 (includes corresponding (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Graph/Chart)...... III-76 Roller Pens, Mechanical Pens, Porous Point Pens, and Fountain Pens) and Pencils/Art Goods (Wood-cased 6. The Middle East/Africa ...... III-77 Pencils/Crayons, Mechanical Pencils, Artists’ A. Market Analysis ...... III-77 Equipment and Other Art Goods) Markets for 2000, 2005 & 2010 (includes corresponding Current and Future Analysis...... III-77 Graph/Chart) ...... III-67 By Product Group/Segment ...... III-77 Egypt - A Major Market...... III-77 B. Market Analytics ...... III-78 5. Asia-Pacific ...... III-68 A. Market Analysis ...... III-68 Table 104: Middle Eastern and African Recent Past, Current & Current and Future Analysis...... III-68 Future Analysis for Writing & Marking Instruments by Product Group/Segment – Pens/Markers (Ballpoint Pens, By Product Group/Segment ...... III-68 Markers/Highlighters, Coloring Markers, Roller Pens, Key Players ...... III-68 Mechanical Pens, Porous Point Pens, and Fountain Pens) ADD Pens Ltd. (India)...... III-68 and Pencils/Art Goods (Wood-cased Pencils/Crayons, A.W. Faber-Castell (India) Pvt. Ltd. (India) ...... III-68 Mechanical Pencils, Artists’ Equipment and Other Art Camlin Ltd. (India)...... III-69 Goods) Markets Independently Analyzed with G.M.Pens International Pvt. Ltd. (India)...... III-69 Annual Sales Figures in US$ Million for Years 2000 Hindustan Pencils (India)...... III-69 through 2010 (includes corresponding Linc Pen and Plastics Ltd. (India)...... III-69 Graph/Chart)...... III-78 Sang Yoon Precision Co., Ltd. (Korea)...... III-69 Table 105: Middle Eastern and African 10-Year Perspective Chinese Writing Instruments Market – for Writing & Marking Instruments by Product An Insight...... III-69 Group/Segment – Percentage Breakdown of Dollar Sales for Leading Manufacturer and Exporter Pens/Markers (Ballpoint Pens, Markers/Highlighters, Worldwide...... III-69 Coloring Markers, Roller Pens, Mechanical Pens, Porous Wenzhou - The Chinese Pen-Manufacturing Point Pens, and Fountain Pens) and Pencils/Art Goods Capital...... III-70 (Wood-cased Pencils/Crayons, Mechanical Pencils, Chinese Manufacturer Woes...... III-71 Artists’ Equipment and Other Art Goods) Markets Compliance with Global Norms ...... III-71 for 2000, 2005 & 2010 (includes corresponding Wooden Pencils – A Leading Product Category...... III-71 Graph/Chart)...... III-79 Indian Market...... III-72 Leading Players/Brands in the Indian Market...... III-72 7. Latin America ...... III-80 Taiwanese Writing Instruments Industry – A. Market Analysis ...... III-80 An Overview ...... III-73 Current and Future Analysis...... III-80 Recent Industry Activity ...... III-73 By Product Group/Segment ...... III-80 Product Launches/Introductions...... III-74 Product Launch ...... III-80

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 10 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

B. Market Analytics ...... III-81 Table 107: Latin American 10-Year Perspective for Table 106: Latin American Recent Past, Current & Writing & Marking Instruments by Product Future Analysis for Writing & Marking Instruments by Group/Segment – Percentage Breakdown of Product Group/Segment – Pens/Markers (Ballpoint Pens, Dollar Sales for Pens/Markers (Ballpoint Pens, Markers/Highlighters, Coloring Markers, Roller Pens, Markers/Highlighters, Coloring Markers, Mechanical Pens, Porous Point Pens, and Fountain Pens) Roller Pens, Mechanical Pens, Porous Point Pens, and Pencils/Art Goods (Wood-cased Pencils/Crayons, and Fountain Pens) and Pencils/Art Goods Mechanical Pencils, Artists’ Equipment and Other Art (Wood-cased Pencils/Crayons, Mechanical Pencils, Goods) Markets Independently Analyzed with Annual Artists’ Equipment and Other Art Goods) Sales Figures in US$ Million for Years 2000 through Markets for 2000, 2005 & 2010 (includes 2010 (includes corresponding Graph/Chart) ...... III-81 corresponding Graph/Chart)...... III-82

IV. COMPETITION

1. A.T. Cross Company (USA) ...... IV-1 35. Axcel Int'l Co., Ltd. (Taiwan) ...... IV-49 A.T. Cross (UK) Ltd. (UK)...... IV-4 36. Azizoff Co., Ltd. (UK)...... IV-50 A.T Cross Limited (Ireland) ...... IV-5 37. Bangkok Writing Instruments Co., Ltd. (Thailand)...... IV-50 2. A.T.E.L.I.T. SAS (Italy) ...... IV-7 38. Bank Ind Co., Ltd. (Taiwan) ...... IV-50 3. A1 Promotional Pens (UK) ...... IV-7 39. Bantex A/S (Denmark)...... IV-51 4. Acco UK Ltd. (UK) ...... IV-8 40. Beaverswood Supply Co., Ltd. (UK) ...... IV-52 5. Adams Creative Products, Inc. (USA) ...... IV-8 41. Beijing Jinxing Pen Ind., Co. (China) ...... IV-53 6. Add Pens Limited (India)...... IV-9 42. Bensia Co., Ltd. (Thailand)...... IV-53 7. ADGA - Adolf Gampper GmbH (Germany)...... IV-14 43. Berkley Promotional Merchandise Ltd. (UK) ...... IV-53 8. Advanta Marketing Ltd. (UK)...... IV-15 44. Bogpa A/S (Denmark)...... IV-54 9. Aladine (France) ...... IV-27 45. Botti Fratelli SRL (Italy)...... IV-54 10. Alexco (UK) ...... IV-27 46. Brause GmbH (Germany) ...... IV-54 11. Alper Kirtasiye (Turkey)...... IV-28 47. Bravery Ent. Co., Ltd. (Taiwan)...... IV-55 12. Alpha Art Materials Co., Ltd. (Korea) ...... IV-28 48. Bruynzeel Potlodenfabriek BV (The Netherlands)...... IV-55 13. Alpha Office Ltd. (UK)...... IV-28 49. Bruynzeel-Sakura BV (Netherlands)...... IV-56 14. Amersham Manufacturing Ltd. (UK)...... IV-29 50. Butterfly Charting Stationery Co., Ltd. (China) ...... IV-58 15. Ampro BV (Netherlands)...... IV-29 51. Buxmann-Werbeartikel GmbH (Germany) ...... IV-58 16. Anand Ritters Pvt Ltd (India)...... IV-30 52. C M S Promotional Print Ltd. (UK) ...... IV-59 17. Anglo-Nordic Oy Ab (Finland)...... IV-30 53. C. Josef Lamy GmbH (Germany) ...... IV-60 18. Ankit International (India) ...... IV-31 54. Camlin Limited (India) ...... IV-61 19. Anton Franz Mortel KG (Germany)...... IV-31 55. Caran D’ache SA (Switzerland)...... IV-63 20. Apex Group (South Africa)...... IV-32 56. Carbonrib (Vic) Pty., Ltd. (Australia) ...... IV-64 21. Aplus Worldwide Co., Ltd. (Taiwan)...... IV-33 57. CDP International (Italy)...... IV-64 22. Arminius Goebel GmbH (Germany)...... IV-33 58. Centropen AS (Czech Republic) ...... IV-65 23. Art Stretchers Pty., Ltd. (Australia) ...... IV-34 59. Ceylon Pencil Company Limited (Sri Lanka) ...... IV-65 24. Artegra Sprl (Belgium) ...... IV-35 60. Charng Shuenn Plastic Enterprise Company Ltd. (Taiwan) .. IV-66 25. Artemis Plantefarver Danmark APS (Denmark) ...... IV-36 61. Cheerful Fashion Goods Company Ltd. (Taiwan)...... IV-66 26. Aruna Co., Ltd. (Thailand)...... IV-37 62. Cheng Long Shin Co., Ltd. (Taiwan)...... IV-66 27. Ashprint International (UK)...... IV-37 63. Cheng pang stationery ind co. Ltd (Taiwan)...... IV-67 28. Atlas Pen & Pencil Corporation (USA)...... IV-38 64. Chi Luen Industrial Company (Hong Kong) ...... IV-67 29. A'topkapi International (France) ...... IV-39 65. Chia Guang Paper Prod Co., Ltd. (Taiwan)...... IV-67 30. Atsco Australia Pty., Ltd. (Australia)...... IV-42 66. Chia Liang Pro Lo Co., Ltd. (Taiwan) ...... IV-68 31. Aurora Due SRL (Italy) ...... IV-43 67. Citer Souvenirs Pty., Ltd. (Australia)...... IV-68 32. Avant Garde (UK) ...... IV-43 68. Clarks of Harrow Ltd. (UK)...... IV-69 33. Avenir' O' Présent (France)...... IV-44 69. Clipper SA (Switzerland)...... IV-69 34. Avery Dennison Corporation (USA)...... IV-45 70. Cofrap Española SA (Spain) ...... IV-70 Table 108: Half-yearly Sales Analysis by Quarters: 71. Colleen Pencil (Thailand) Co., Ltd. (Thailand)...... IV-70 2004-2005 (H1) (In US$ million)...... IV-46 72. Colop France SA (France)...... IV-71 Table 109: Annual Sales Analysis: 2003-2004 73. Cometa-Rapid A/S (Denmark)...... IV-71 (In US$ million) ...... IV-46 74. Corban & Blair Pty., Ltd. (Australia)...... IV-71

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 11 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

75. Corporate Merchandising Solutions (UK)...... IV-72 127. FCB Fabrication Crayons Beyaz Sarl (Algeria) ...... IV-108 76. Crazyhorses Ltd. (UK)...... IV-72 128. Ferrari da Varese SRL (Italy)...... IV-108 77. Creative Learning Products, Inc. (USA) ...... IV-73 129. Filia A/S (Denmark)...... IV-109 78. Creative Promotions Ltd. (UK)...... IV-74 130. Fisher Space Pen Co. (USA) ...... IV-110 79. Creative Vision Promotions (UK)...... IV-75 131. Future Source Pens Ltd. (Hong Kong) ...... IV-111 80. Cromolux SRL (Italy)...... IV-75 132. G. Brookes and Co., Ltd. (UK) ...... IV-111 81. Cumberland Pencil Co. (UK)...... IV-76 133. Garland Industries, Inc. (USA)...... IV-112 82. D. Leonardt and Co., Ltd. (UK) ...... IV-77 134. Garnet Manufacturing Pty., Ltd. (Australia)...... IV-113 83. Daler-Rowney Ltd. (UK) ...... IV-78 135. Gebr. Junghans OHG (Germany)...... IV-114 84. Danter - Reklama A Potisk s.r.o. (Czech Republic) ...... IV-79 136. GEL Writing Instruments (Malaysia)...... IV-114 85. Decon Laboratories Ltd. (UK) ...... IV-79 137. Gemwell Ent Co., Ltd. (Taiwan)...... IV-114 86. De-Ma SAS (Italy)...... IV-80 138. Genoso SpA (Italy) ...... IV-115 87. Der Shyan Machine Co., Ltd. (Taiwan) ...... IV-80 139. Geoff Ball and Co., Ltd. (UK)...... IV-115 88. Diagraph MSP (USA)...... IV-81 140. Gerhard & Ernst Goebel GmbH Kreidefabrik (Germany)... IV-115 89. Dia-Nielsen GmbH & Co., KG. (Germany)...... IV-82 141. Gigandet SA (Spain) ...... IV-116 90. Diarte SRL (Italy) ...... IV-83 142. Giochi Preziosi SpA (Italy) ...... IV-116 91. Dic Colortron Pty., Ltd. (Australia) ...... IV-83 143. Giodi SpA (Italy) ...... IV-116 92. Dieter Kehl Werbeartikel GmbH (Germany) ...... IV-84 144. Global Writing Instruments (India)...... IV-117 93. Dillon Stationery Co Ltd (Taiwan)...... IV-84 145. Glorial, Impresa Individuale (Italy)...... IV-117 94. Displaylines (UK)...... IV-85 146. Gold Bond, Inc. (USA) ...... IV-118 95. Distinctive Ideas Ltd. (UK)...... IV-85 147. Golden Right Co., Ltd. (Taiwan)...... IV-120 96. Dixon Ticonderoga Company (USA)...... IV-86 148. Goldmet Writing Instruments (India)...... IV-121 97. Dobell SpA (Italy) ...... IV-90 149. Gonis GmbH & Co., KG (Germany)...... IV-122 98. Donaco A/S (Denmark) ...... IV-90 150. Grand Si Ho Ind Co., Ltd. (Taiwan)...... IV-122 99. Dong-A Pencil Co., Ltd. (Korea) ...... IV-91 151. Great Gift Int'l Ltd. (Taiwan) ...... IV-122 100. Dormy Ltd. (UK) ...... IV-92 152. Griffin Trading UK Ltd. (UK) ...... IV-123 101. Douglas Badges Pty., Ltd. (Australia)...... IV-93 153. Grupo Step Two SA (Spain) ...... IV-123 102. Dri Mark Products, Inc. (USA) ...... IV-94 154. H.A.T.Heinvirta AG Advertising and Trading 103. DTC Industries Public Co., Ltd. (Thailand)...... IV-95 (Switzerland)...... IV-124 104. E & L (Erhardt & Leimer) Ltd. (UK)...... IV-95 155. Hach AG (Germany)...... IV-126 105. Eberhard Faber GmbH (Germany)...... IV-96 156. Hagemeyer Lifestyle Brands (Australia) Pty., Ltd. 106. Ecobra Schreib –Und Zeichengerdte GmbH (Germany)...... IV-96 (Australia)...... IV-126 107. Ecol Ind Co., Ltd. (Taiwan) ...... IV-97 157. Hallmark Cards, Inc. (USA)...... IV-127 108. Edding (UK) Ltd. (UK)...... IV-97 Binney & Smith, Inc. (USA)...... IV-131 109. Eddy & Brothers Co., Ltd. (Taiwan)...... IV-97 Binney & Smith (Europe) Ltd. (UK)...... IV-132 110. Educational Colours Pty., Ltd. (Australia) ...... IV-98 Binney & Smith Europe Ltd. SRL (Italy)...... IV-132 111. Ehmann Holz GmbH (Germany) ...... IV-98 158. Hans Stockmar GmbH and Co., KG. (Germany) ...... IV-133 112. Eicher Freres Sarl (Luxembourg)...... IV-98 159. Harbin Standard Pencil Co. (China)...... IV-133 113. EMC Advertising Gifts (UK)...... IV-99 160. Harcourt Industries, Inc. (USA) ...... IV-134 114. Emma-Gerard De Gilly SA (Belgium)...... IV-99 161. Haw Chian Fa Plastic Co., Ltd. (Taiwan)...... IV-134 115. Engagement Mfg & Trading Co., Ltd. (Taiwan)...... IV-100 162. Heinrich Kunzel Kreidefabrik (Germany)...... IV-135 116. Ernst Pauls Stempelfabrik-Gravieranstalt (Germany) ...... IV-100 163. Heinrich Stotz Kreidefabrik (Germany) ...... IV-135 117. Eskesen A/S (Denmark)...... IV-100 164. Helix Ltd. (UK)...... IV-136 118. Essegi SNC (Italy) ...... IV-101 165. HemusMark AD (Belgium)...... IV-137 119. Esselte Corporation (USA) ...... IV-102 166. Henjo Stationers CC (South Africa)...... IV-137 Esselte BV (The Netherlands)...... IV-103 167. Her Chang Ent Co., Ltd. (Taiwan) ...... IV-137 120. Etafelt SRL (Italy) ...... IV-104 168. Heraldry Names Manufacturers Ltd. (Ireland) ...... IV-138 121. Euro Pentel SA (France) ...... IV-104 169. Herlitz PBS AG (Germany) ...... IV-138 122. Eurosei Reggiani SpA (Italy)...... IV-105 170. Heutink Primair Onderwijs BV (The Netherlands) ...... IV-138 123. F. Pecher GmbH (Germany) ...... IV-105 171. Heyger Corporation (Taiwan) ...... IV-139 124. F.I.A.B.A. SAS (Italy) ...... IV-105 172. High Touch Co., Ltd. (Taiwan)...... IV-139 125. Faber-Castell AG (Germany)...... IV-106 173. Hi-Tech Writing Instruments (India)...... IV-139 Faber-Castell Pelikan Austria GesmbH (Austria) ...... IV-107 174. Holland Enterprises Ltd. (UK) ...... IV-140 126. Fastlane Skolaboard (UK)...... IV-108 175. Hoyler SA (Switzerland)...... IV-141

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 12 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

176. Image Matters (UK)...... IV-142 208. Kyung In Co., Ltd. (Korea)...... IV-177 177. Impress Promotions Nene Valley (UK) ...... IV-150 209. LA Carterie SpA (Italy) ...... IV-178 178. Incentives Plus Ltd. (UK) ...... IV-150 210. La Fantaisie Int'l Corporation (Taiwan) ...... IV-179 179. Indie Pen and Plastics Pvt., Ltd. (India) ...... IV-150 211. Laquor SA (France) ...... IV-179 180. Industrias Masats SL (Masats Flamagas) (Spain)...... IV-151 212. Lecce Pen Company SpA (Italy)...... IV-180 181. Industries for the Blind, Inc. (USA)...... IV-151 213. L'eliografica Srl (Italy)...... IV-180 182. Inform Plastik GmbH (Germany) ...... IV-152 214. Les Ateliers La Ruche (France)...... IV-180 183. Inoxcrom (Spain)...... IV-152 215. Lifestyle Australia Pty., Ltd. (Australia) ...... IV-181 184. International Network Products (INP) (Belgium) ...... IV-153 216. Lih Li Ind Co., Ltd. (Taiwan)...... IV-181 185. Intrama (France) ...... IV-153 217. Linc Pen And Plastics Ltd. (India) ...... IV-182 186. Iori and Co., SAS (DI RITI BRUNO and C.) (Italy)...... IV-154 Table 119: Annual Sales Analysis: 2003-2005 187. Italcap SRL (Italy) ...... IV-154 (In Rs. million) ...... IV-182 188. ITW Dykem/Dymon (USA)...... IV-155 218. Linea Marlen SAS (Italy)...... IV-184 189. IWIC-International Writing Instrument Corporation 219. Lion Pencil Co., Ltd. (Taiwan)...... IV-189 (Taiwan)...... IV-161 220. Listo Pencil Corporation (USA)...... IV-191 190. Jakks Pacific, Inc. (USA)...... IV-162 221. Logos Co., Ltd. (Korea) ...... IV-191 Table 110: Half Yearly Sales Analysis: 2004- 222. Long Service.Com Ltd. (UK)...... IV-192 2005 (H1) (In US$ million)...... IV-162 223. Lusaro MarkColor SL (Spain)...... IV-193 Table 111: Half-Yearly Sales Analysis by Segment: 224. Lutz & Weiss GmbH (Germany) ...... IV-194 2004-2005 (H1) (In US$ million)...... IV-163 225. Luxor Writing Instrument Limited (India) ...... IV-195 Table 112: Half-Yearly Sales Analysis by Geographic 226. Lyra Bleistift-Fabrik GmbH & Co. (Germany) ...... IV-197 Region: 2004-2005 (H1) (In US$ million) ...... IV-163 Lyra Benelux (Belgium)...... IV-198 Table 113: Half-Yearly Sales Analysis by Product 227. Master Pen Snc (Di Gianni Guanti & C.) (Italy) ...... IV-199 Group: 2004-2005 (H1) (In US$ million) ...... IV-163 228. Masterpiece Enterprise Ltd. (Taiwan)...... IV-199 Table 114: Annual Sales Analysis: 2003-2004 229. Max Nestele GmbH & Co. KG (Germany) ...... IV-200 (In US$ million) ...... IV-163 230. Maxema Srl (Italy)...... IV-201 Table 115: Quarterly Sales Analysis: 2003-2004 231. Menke Marking Devices, Inc. (USA)...... IV-202 (In US$ million) ...... IV-164 232. Merz & Krell GmbH & Co. KG (Germany)...... IV-204 233. Metallica Sas (Italy) ...... IV-205 Table 116: Annual Sales Analysis by Segment: 2003-2004 (In US$ million) ...... IV-164 234. Micro Korea Co., Ltd. (Korea)...... IV-205 235. Micro Tech (France) ...... IV-206 Table 117: Annual Sales Analysis by Geographic 236. Miller Graphic Pty., Ltd. (Australia)...... IV-206 Region: 2003-2004 (In US$ million)...... IV-164 237. Mirage Int'l Ind, Inc. (Taiwan)...... IV-207 Table 118: Annual Sales Analysis by Product 238. Mitsubishi Pencil Co., Ltd. (Japan)...... IV-207 Group: 2003-2004 (In US$ million)...... IV-164 239. Monami Co., Ltd. (Korea)...... IV-208 191. Janesville Group Limited (USA)...... IV-167 240. Montblanc International GmbH (Germany) ...... IV-210 192. Jean Denecke & Co. (Germany) ...... IV-167 Montblanc Art De Vivre España SL (Spain)...... IV-212 193. Jerusalem Pencils Ltd. (Israel) ...... IV-167 Montblanc-Simplo GmbH (Germany) ...... IV-212 194. Jovi SA (Spain)...... IV-168 241. Moon Products, Inc. (USA)...... IV-213 195. Kao Su Ind Co., Ltd. (Taiwan)...... IV-169 242. Morris Pen Corporation (Korea) ...... IV-214 196. Karl Meisenbach GmbH & Co., Kg (Germany)...... IV-169 243. Mun Hwa Co., Ltd. (Korea) ...... IV-215 197. Kent Clock Ind Co., Ltd. (Taiwan) ...... IV-170 244. Nan Mee Co., Ltd. (Thailand)...... IV-216 198. Kimbros Co., Ltd. (South Korea)...... IV-170 245. National Pen & Plastics Industries (India)...... IV-217 199. Koh-I-Noor Hardtmuth AS (Czech Republic)...... IV-171 246. National Pen Limited (Ireland)...... IV-218 200. Kopiak Italiana SNC (Italy) ...... IV-172 247. Newell Rubbermaid, Inc. (USA)...... IV-219 201. Korea Black Board Co., Ltd. (Korea, Republic Of Table 120: Half-Yearly Sales Analysis: 2004- (South Korea)...... IV-172 2005 (H1) (In US$ million) ...... IV-221 202. Kores (I) Ltd. (India)...... IV-173 203. Korporate Creations UK Ltd. (UK)...... IV-175 Table 121: Half-Yearly Sales Analysis by Segment: 204. Kuretake UK Ltd. (UK) ...... IV-175 2004-2005 (H1) (In US$ million)...... IV-222 205. Kurz GmbH Bleistiftfabrik & Cosmetics (Germany)...... IV-176 Table 122: Half-Yearly Sales Analysis by Geographical 206. Kyobo Moon Bo Jang Co., Ltd. (Korea, Republic Of Region: 2004-2005 (H1) (In US$ million)...... IV-222 (South Korea)...... IV-176 Table 123: Annual Sales Analysis: 2003-2004 207. Kyonggi Internet Trade Center (Korea) ...... IV-177 (In US$ million) ...... IV-222

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 13 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

Table 124: Annual Sales Analysis by Segment: 282. Prodir GmbH (Germany) ...... IV-279 2003-2004 (In US$ million) ...... IV-222 283. PromArt Design Srl (Italy)...... IV-279 Table 125: Annual Sales Analysis by Geographic 284. Propen Stationery Co., Ltd. (Taiwan)...... IV-280 Region: 2003-2004 (In US$ million)...... IV-223 285. Pubblieffe Di Fabio Cusenza Impresa Individuale (Italy) ... IV-280 Table 126: Quarterly Sales Analysis: 2003-2004 286. Quill Pen Co., Ltd. (UK)...... IV-281 (In US$ million) ...... IV-223 287. R.P.R. Righella (Italy)...... IV-283 Sanford LP (USA) ...... IV-225 288. Rabbit Ind. Corporation (Taiwan)...... IV-283 Sanford GmbH (Germany) ...... IV-232 289. Ranger Stork (UK)...... IV-283 Sanford UK (UK) ...... IV-232 290. Rayon, Inc. (Taiwan)...... IV-284 248. Niji Ltd (Thailand)...... IV-233 291. Regent Publicity Ltd. (UK) ...... IV-284 249. Ningbo Beilum Ball-Pen Co., Ltd. (China)...... IV-233 292. Reliable Pen Makers (India)...... IV-285 250. Norwood Promotional Products, Inc. (USA)...... IV-234 293. Reynolds (France)...... IV-285 251. Omas Srl (Italy) ...... IV-237 Sermec (France)...... IV-285 252. Omega Chalk Factory (Israel)...... IV-238 294. Rheita Krautkraemer GmbH (Germany) ...... IV-286 253. Omni Ent Corporation (Taiwan) ...... IV-238 295. Ritter GmbH Schreibgerateherstellung (Germany) ...... IV-287 254. ORNA IPLAST SpA (Italy)...... IV-239 296. Robert E. Huber GmbH (Germany) ...... IV-287 255. OY Leo-Longlife Group Ltd. (Finland) ...... IV-239 297. Robert Matton AB (Sweden)...... IV-288 256. Ozen Stationery Co., Ltd. (Taiwan) ...... IV-240 298. Roel Srl (Italy) ...... IV-288 257. Paperi SA (Spain) ...... IV-240 299. Rofin-Baasel UK Ltd. (UK) ...... IV-289 258. Papermoon Pty Ltd. (Australia) ...... IV-240 300. Rose Art Industries (USA) ...... IV-289 259. Papeterie Anglaise SA-NV (Belgium) ...... IV-241 301. Rotoflex International (India)...... IV-289 260. Pampillon Australia Pty., Ltd (Australia)...... IV-241 302. Rotomac Pens Private Limited. (India) ...... IV-290 261. Parker (USA) ...... IV-242 303. Rowland Sandwith Ltd. (UK) ...... IV-293 262. Passot Innovation SA (France)...... IV-244 304. Ryten Enterprise Co., Ltd. (Taiwan) ...... IV-293 263. Pelikan Holding AG (Switzerland) ...... IV-246 305. S A Desco Australia Pty., Ltd. (Australia) ...... IV-293 Pelikan SA (Spain) ...... IV-249 306. S.I.C.AR.T. Srl (Italy)...... IV-294 Pelikan Vertriebsgesellschaft GmbH (Germany) ...... IV-249 307. Sailor Pen Co., Ltd. (Japan) ...... IV-295 264. Pen King Industrial Co., Ltd. (Taiwan)...... IV-262 308. Sakura Color Products Corporation (Japan)...... IV-295 265. Pen Leader Ind Co., Ltd. (Taiwan)...... IV-262 Sakura Color Products of America (USA) ...... IV-295 266. Pentel Co., Ltd. (Japan)...... IV-262 309. Sang Yoon Precision Co., Ltd. (Korea)...... IV-299 Pentel of America Ltd. (USA) ...... IV-263 310. Schabos GmbH (Germany) ...... IV-299 Pentel Stationery Co., Ltd (Taiwan)...... IV-266 311. Schefields Exports (India)...... IV-300 Pentel (Stationery) Ltd. (UK)...... IV-266 312. Schneider Schreibgerate GmbH (Germany)...... IV-300 267. Personal Impressions (UK) ...... IV-268 313. Schwan-STABILO Schwanhäußer GmbH & Co. 268. Pet. Dan. Baus KG (Germany)...... IV-268 (Germany)...... IV-301 269. Pilot Corporation (Japan)...... IV-269 314. Scolaquip Ltd. (UK)...... IV-302 Pilot Pen Corp. of America (USA) ...... IV-270 315. Screenbolaget I Stockholm AB (Sweden) ...... IV-303 Pilot Europe (France)...... IV-271 316. Servigraf 2000 SL (Spain)...... IV-303 The Pilot (Europe) GmbH (Germany) ...... IV-272 317. Seven Steel Srl (Italy) ...... IV-304 The Pilot Chemical Korea Co., Ltd. (South Korea) ...... IV-272 318. Shanghai Fenghua Ball Point Pen (Shareholding) Co., Ltd. The pilot pen co. Ltd (Thailand)...... IV-272 (China)...... IV-304 270. Pioneer Ind Corporation (Taiwan) ...... IV-273 319. Shanghai Hero Shareholding Co., Ltd. (China)...... IV-304 271. Planet Schreibgerate GmbH (Germany)...... IV-274 320. Shanghai Liqin Stationary Co., Ltd. (China)...... IV-305 272. Plastic & Stationary Industries (Egypt)...... IV-274 321. Shanghai Marco Stationery Co., Ltd. (China) ...... IV-305 273. Plasticos Solanas SL (Spain)...... IV-275 322. Shanghai Pen Group (China)...... IV-305 274. Platinum Pen Company (Japan)...... IV-275 323. Shanghai Pen-Making Ind. Corporation (China)...... IV-306 Platinum Pen Company (Japan)...... IV-276 324. Shenzhen Huayou Stationery Co., Ltd. (China) ...... IV-306 275. Platinum Precision Mfr Corporation (Taiwan)...... IV-277 325. Shin Kwang Company (Korea) ...... IV-306 276. PLD Private Label Development SA (Switzerland)...... IV-277 326. Shin Wha SA Co., Ltd. (Korea) ...... IV-307 277. Pleasant Industrial Co., Ltd. (Thailand) ...... IV-277 327. Shin-Woo Trading Co. (Korea)...... IV-307 278. Point & Line Co., Ltd. (South Korea) ...... IV-278 328. Siam Quality Industries Co., Ltd. (Thailand) ...... IV-308 279. Presbitero Sas (Italy)...... IV-278 329. Si-Korea Co., Ltd. (Korea)...... IV-309 280. Prince Stationery Ind Corporation (Taiwan) ...... IV-278 330. Simap Société Industrielle Matière Plastique Sarl 281. Pro Hygeian Co., Ltd. (Taiwan)...... IV-279 (Algeria)...... IV-311

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 14 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission

WRITING & MARKING INSTRUMENTS MCP-2802 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

331. Simon O’neill Design & Promotions (UK) ...... IV-312 353. Taiwan Kentaur Corporation (Taiwan) ...... IV-341 332. Simon Tissot Dupont (France)...... IV-314 354. Tallon International Limited (UK) ...... IV-342 333. Sintesi Pen D.D. (Europe)...... IV-314 355. Tejin Industries (India)...... IV-344 334. Sky Wave Ind Co., Ltd. (Taiwan) ...... IV-315 356. Thai Crayon Co., Ltd. (Thailand)...... IV-345 335. Societe BIC SA (France)...... IV-316 357. The Rawlton Collection Ltd. T/A (Ireland)...... IV-345 Table 127: Nine Months Sales Analysis: 2004-2005 358. Tianjin Tonghe Stationery Industrial Co., Ltd. (China)...... IV-345 (Nine Months Ended, September) (In € million)...... IV-316 359. Time System Management Organisation GmbH & Co. (Germany)...... IV-346 Table 128: Nine Months Sales Analysis by Geographic Region: 2004-2005 (Nine Months Ended, September) 360. Tombow Pencil Company Limited (Japan)...... IV-346 (In € million)...... IV-316 American Tombow, Inc. (USA)...... IV-347 Tombow Pen & Pencil GmbH (Germany) ...... IV-348 Table 129: Annual Sales Analysis: 2003-2004 361. Top Stationery Co., Ltd. (Taiwan) ...... IV-349 (In € million)...... IV-317 362. Trinal Co., Ltd. (Taiwan) ...... IV-350 Table 130: Annual Sales Analysis by Geographic 363. Tupa Spol Sro (Czech Republic)...... IV-351 Region: 2003-2004 (In € million)...... IV-317 364. Tzeng Rong Ent Co., Ltd. (Taiwan)...... IV-351 BIC USA, Inc. (USA)...... IV-318 365. Um2 SA (Switzerland)...... IV-351 Sheaffer Pen (USA) ...... IV-320 366. Unit-Best Ent Co., Ltd. (Taiwan)...... IV-352 Sheaffer Pen (UK) Ltd. (UK)...... IV-321 367. Universal SpA (Italy) ...... IV-352 BIC (NZ) Ltd. (New Zealand) ...... IV-321 368. Universal Writing Instruments Ltd. (UK) ...... IV-352 BIC Australia Pty., Ltd. (Australia) ...... IV-322 369. Uny SA (France)...... IV-353 BIC Ballograf AB (Sweden)...... IV-322 370. Utrecht Manufacturing Corporation (USA)...... IV-353 BIC Iberia SA (Spain)...... IV-322 371. V.H. Green (Gifts) Ltd. (UK)...... IV-354 Bic Italia SpA (Italy) ...... IV-323 372. Vela Werbeartikel GmbH & Co., KG. (Germany) ...... IV-354 Bic SA (Pty). Ltd. (South Africa) ...... IV-323 373. Verseveldt Totaal Kantoor BV (The Netherlands) ...... IV-355 Bic The Netherlands BV (The Netherlands) ...... IV-323 374. Visconti Srl (Italy) ...... IV-355 336. Solid Rudolf Meutgens GmbH (Germany) ...... IV-324 375. Viva Pisala In Pribor d.o.o. (Slovenia)...... IV-356 337. Spark Gold Co. (Taiwan)...... IV-324 376. W C Penfold & Co Pty., Ltd. (Australia) ...... IV-357 338. Speada Industrial Co., Ltd. (Taiwan) ...... IV-325 377. Walters & Walters Ltd. (UK)...... IV-359 339. Sri Ayudhya Product Co., Ltd. (Thailand) ...... IV-328 378. Wang BAO ENT Co., Ltd. (Taiwan)...... IV-361 340. Stadium Chalk & Crayon Co., Ltd. (UK)...... IV-328 379. Waterman (USA) ...... IV-361 341. Staedtler Mars GmbH & Co. (Germany) ...... IV-329 380. Weinreich GmbH (Germany)...... IV-361 Staedtler (Malaysia) Berhad (Malaysia)...... IV-333 381. Wen Ming Fountain Pen Mfg. Co., Ltd. (Taiwan) ...... IV-362 Staedtler (Pacific) Pty., Ltd. (Australia)...... IV-334 382. Wiles Group Ltd. (UK) ...... IV-362 Staedtler (UK) Ltd. (UK)...... IV-334 383. Wilson Srl (Italy) ...... IV-363 342. Star-Minen-Werk GmbH (Germany) ...... IV-335 384. Young Chief Ind Co., Ltd. (Taiwan) ...... IV-363 343. Steidl & Becker GmbH (Germany)...... IV-336 385. Yuan Ban Elaborate Industrial Co., Ltd. (Taiwan)...... IV-363 344. Stilolinea Srl (Italy)...... IV-336 386. Yu-Kuang Chemical Industry Corporation (Taiwan) ...... IV-364 345. Stilus Srl (Italy)...... IV-337 387. Yumtex Co. (Russian Federation)...... IV-364 346. Strama AG (Switzerland)...... IV-337 388. Zago Adriano SpA (Italy) ...... IV-365 347. Styb SA (Spain) ...... IV-338 389. Zana V.O.S. (Czech Republic)...... IV-366 348. Summer Sun Co., Ltd. (Thailand)...... IV-338 390. Zebra Co., Ltd. (Japan) ...... IV-366 349. Sungwoo Co., Ltd. (Korea, Republic Of (South Korea)...... IV-338 Zebra Pen Corporation (USA)...... IV-367 350. Surpro Metalltechnik GmbH (Germany)...... IV-339 Zebra Pen (UK) Ltd. (UK)...... IV-368 351. Ta Shin Precision Ind. Co., Ltd. (Taiwan)...... IV-339 391. Zola Co., Ltd. (Taiwan)...... IV-370 352. Tae Yang Ind., Co. (Korea)...... IV-340 392. Zuid-Hollandsche Krijtindustrie BV (The Netherlands)...... IV-370

WRITING & MARKING INSTRUMENTS - A GLOBAL STRATEGIC BUSINESS REPORT 02/06 Page 15 This Report Is Protected With Digital Watermarks. Copyrights per US & ICC protocols. This Document May Not Be Printed, Copied or Distributed Outside Your Organization in Any Form Without Our Express Written Permission