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Fiji Airways & Core Objectives

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Fiji Airways & Core Objectives Fijian Tourism Talanoa November 2017 Strategic Role of Fiji Airways & Core Objectives Types of Airlines: National Developer Network Carrier Niche Carrier Low Cost Core Strategic tool to Profitability and support Profitability Objectives Profitability develop country national development e.g. Tourism Heavily subsidised Not subsidised E.g. Emirates, E.g. Qantas, Lufthansa, E.g. Virgin E.g. EasyJet, Etihad, Qatar Cathay Pacific Atlantic Ryanair, South -west Fiji Airways Fiji Airways 2 Strategic Role of Fiji Airways & Core Objectives National interest and profitability are not mutually exclusive – Fiji Airways should focus on balancing profitability aligned to national interests One of few National Carriers who successfully managed to do both The strategic role of Fiji Airways is to be a profitable national airline Fiji Airways 3 Strategic Role of Fiji Airways & Core Objectives Strategic Role To be a profitable national airline Core Objectives: Sustained profitability Support inbound tourism and home originating market Grow with smart investment Deliver exceptional service with Fijian touch Create a culture that encourages innovation and efficiency and rewards creativity We are the National Airline of Fiji proudly connecting our country to the world with exceptional Fijian hospitality Through innovative Employees determined to exceed the expectations of our Customers, we are committed to delivering sustained profitability in a socially responsible manner Fiji Airways 4 Air Access – The Reality Fiji Airways 5 Air Access Air Service Agreements – ASAs ♦ Bilateral air transportation agreement between two sovereignties regulating the air services. ♦ Altogether there are 28 ASAs that Fiji has negotiated: 1. Australia 15. New Zealand 2. Canada 16. Niue 3. Chile 17. Papua New Guinea 4. China 18. Samoa 5. Cook Island 19. Singapore 6. France 20. Solomon 7. Germany 21. South Korea 8. Hong Kong 22. Thailand 9. India 23. Tonga 10.Japan 24. Turkey 11.Kiribati 25. Tuvalu 12.Malaysia 26. United Kingdom 13.Marshalls 27. USA 14.Nauru 28. Vanuatu Fiji Airways 6 Air Access Air Service Agreements - Types of ASAs Traditional ASA Liberal ASA Open Skies Specifies number of Provides flexibility Unrestricted carriers, aircraft, flights, and less government flights, seats, seats, routes, cities and control over number routes and pricing mechanisms of carriers, aircraft, pricing based on flights, seats, routes market and pricing based on conditions market conditions Australia 6,500 seats per week 140 tonnes freight per week Australia – Sydney, Melbourne, Brisbane & Perth plus 2 points beyond Australia Fiji- Nadi, Suva plus 6 points beyond Fiji New no capacity constraint Zealand New Zealand – Auckland, Wellington & Christchurch plus 5 points beyond New Zealand Fiji – Nadi plus 10 points beyond Fiji Fiji Airways 7 Air Access Air Service Agreements - Types of ASAs…cont Traditional ASA Liberal ASA Open Skies USA Unlimited (no seat/flight restrictions) & multiple points beyond Hong Kong no capacity constraint Multiple points beyond excluding mainland China Control Liberalization Fiji Airways 8 Air Access Open Skies What is Open Skies? ♦ Highly Liberalised air service environment between sovereignties that allows unlimited access to all destinations/routes and often includes no restrictions on intermediate and beyond traffic. ♦ Open Skies is expected/promised to: boost flight frequency enhance connectivity increase traffic (passengers) lower ticket prices Fiji Airways 9 Air Access Open Skies Uncontrolled liberalising of ASAs does not create win-win situations Major beneficiaries are the larger/industrialised countries/airlines. Aviation history is littered with the carcasses of national airlines when smaller countries sign Open Skies with much bigger countries. This always works in the favour of the large carriers/countries. For small island economies: There is no historic evidence of strong economic growth post liberalisation of skies Liberalisation leads to reduced stability of airline supply & less Government control . Foreign Airlines will serve Fiji based on home economics & route profitability . There may be a capacity growth but no evidence of real increase in tourist traffic . Fiji could end up with excess capacity or undersupply (note the current situation of Tonga & the Cook Islands) . Unfair competition can pose threats to jobs and long-term viability of National airline. Loss of foreign currency earnings 10 Fiji Airways Strategic Role of Fiji Airways & Core Objectives In past 10 years more than 80 small national carriers have failed/disappeared. Some of them are: ♦ Cyprus Airways ♦ Estonian Air ♦ Air Nigeria ♦ Ghana Airways ♦ Air Ivoire ♦ Air Gabon ♦ Air Jamaica ♦ Air Malawi ♦ Air Mauritanie ♦ Mexicana ♦ Armavia Airline ♦ Sabena ♦ Wings of Alaska ♦ Monarch Airlines ♦ Air Berlin 11 Fiji Airways Air Access Way Forward Fiji Airways recommends the Government of Fiji to continue with its policy of controlled liberalisation. Fiji Airways 12 Strategic Economic Impact – Fiji Airways • Tourism is a major economic contributor with an average 4.8% growth over past 4 years Tourism 2013 2014 2015 2016 2017 Growth 658,866 692,630 754,835 792,320 (Visitor 6.5% YTD Arrivals) -0.3% 5% 9% 5% Fiji Airways 13 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways: Growth in seats offered 2013 2014 2015 2016 2017 Capacity Growth 1,321,471 1,286,678 1,404,310 1,549,411 1,676,463 -3% 9% 10% 8% Growth in passengers 2013 2014 2015 2016 2017 FJ Passengers 979,542 1,033,869 1,108,664 1,156,570 1,297,780 Growth 6% 7% 4% 12% Load Factor 79% 83% 82% 73% 77% 65% of all arrivals and departures carried by Fiji Airways Fiji Airways 14 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways: New Destinations 2016 2017 2018 2015 • Singapore • Adelaide • Wellington • San Francisco • San (seasonal) Francisco • Vava‟u (year round) Major foreign currency generator for Fiji Keeping it within the economy Fiji Airways 15 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways TC Winston Fiji Airways supported recovery initiatives through deep discounting fares – approx. contribution of $45million Annual spend on marketing with offices in AU, NZ, US, HKG & SIN 2013 2014 2015 2016 2017 Spend ($million) 14,1 15,5 16,3 21,6 22,1 16 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways Growth in Codeshare and Interline Alliance Partners – improves penetration in the Destination Air Caledonie China Southern Airlines Jetstar Japan Air Canada Delta Airlines Jetstar Pacific Airlines Air France/ KLM Royal Dutch El Al Israel Airlines Korean Air Airlines Air New Zealand Ethiopian Airlines Malaysian Airlines Air Niugini Etihad Airways Qantas Airways Air Vanuatu Finnair Qatar Airways Alaska Airlines Garuda Indonesia Shri Lankan Airlines All Nippon Airways Hahn Air Singapore Airlines American Airlines Hainan Airlines Solomon Airlines Asiana Airlines Hawaiian Airlines Thai Airways British Airways Hong Kong Airlines Turkish Airlines Cathay Pacific Airways/ Japan Airlines Virgin America DragonAir China Airlines Jet Airways Virgin Atlantic China Eastern Airlines Jetstar Virgin Australia Westjet 17 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways 4% organic growth Objective to grow Fiji Airways by at least 8% per annum 4% new footprint Passengers 5 Years 5 Years 10 Years 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (million) 1,157 1,298 1,402 1,514 1,635 1,766 1,907 2,059 2,224 2,402 2,594 2,802 Aircraft 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 Widebody 4 +1 +1 +1 +1 Narrowbody 5 +1 +1 +1 10 Year Plan Widebody: 8 Narrowbody: 8 ATR: 3 Twin otter: 4 Current 15 increases to Total – 23 aircrafts 18 Strategic Economic Impact – Fiji Airways • Significant role played by Fiji Airways Provisional Growth Planned for 2018 Network Australia New Zealand North America Asia Pacific Islands 10.9% 8.1% 4.6% 5.5% 23.9% 21.0% Provisional Growth by Market 30.0% 25.0% 23.9% 21.0% 20.0% 15.0% 10.0% 8.1% 5.5% 4.6% 5.0% 0.0% Australia New Zealand North America Asia Pacific Islands 19 Strategic Economic Impact – Fiji Airways Fiji (The Destination) in 10 Years 3 Years - 2020 Growth vs.17 Passengers 1,635m 23.10% ? Jets 11 Props 7 Fiji Infrastructure 5Years - 2022 has to grow to Growth vs.17 Passengers 1,907m 46.20% match this supply: Jets 13 Props 7 • Accommodation 10 Years - 2027 Growth vs.17 • Nadi Airport Passengers 2,802m 115.40% Jets 16 Props 7 20 Strategic Economic Impact – Fiji Airways To deliver the planned growth objective (8% per year), Fiji Airways must accomplish its 9 Critical Success Factors (CSFs) Critical Success Factors Values Vision Corporate Vision Statement To Be the Most Desired, Most Flown, Most Profitable Airline in the South Pacific Most Most Most Desired Flown Profitable To be loved by our employees, to be loved by our partners and to be Connecting the Our relentless loved by our customers To be loved for: world to the pursuit for our unique Fijian Hospitality & South Pacific Service sustainable high with more direct performance • welcoming you to our home flights and our • taking you on the journey to Partner where happiness finds you Networks Fiji Airways 21 The Brand of Fiji Airways & Country Fiji (around world) are inseparable! Many of our CSFs directly impact „Brand Fiji‟ Brand Fiji Accomplishing our 9 CSFs is progressing to plan –achievements for selected CSFs to date: A number of major improvements underway to lift Service Quality New modern and fuel efficient aircrafts: Landmark deal for acquisition of five new generation Boeing 737 MAX 8 Aircraft – burns 15% less fuel First B737 MAX 8 arrives November 2018. Program costing in excess of US$500m. Expand and refresh Twin Otter fleet with acquisition of three brand new VIKING DHC-6 Series-400 Twin Otter aircraft plus option for 4th. Fiji Airways 22 Brand Fiji Uplifting Service Quality Completion of Phase 1 of the UP! Your Service Programme: .
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