2010 ANNUAL REVIEW 2010 WAFC ANNUAL REVIEW HIGHLIGHTS CONTENTS CEO & CHAIRMAN’S REPORT 2-3 JUNIOR FOOTBALL 16-17 Subiaco Oval was renamed Patersons Summary Auskick Stadium as part of a multi-million The Next Chairman Junior & Youth Leagues dollar naming rights sponsorship Stadium WAFL Little League Attendance at Patersons Stadium Finance exceeded 1.1 million WAFL Records SENIOR COMPETITIONS 18-21 More than $3.47m was allocated to Community WA Football League WA clubs and football facilities WA Amateur Football League PATERSONS STADIUM 4-5 WA Country Football League The $9.07m redevelopment of Bendigo Naming Rights WA Women’s Football League Bank Stadium neared completion Carlton & United Breweries Mercantile Football Association WAFC invested more than $4.7m into Events game development in collaboration Attendance UMPIRING 22-23 with the AFL and its affi liates Funding Structure Season Summary The West Australian Football League Greensense Milestones & Awards attracted the largest attendance Green Shirt Program since 1994 - a total of 249,269 (1.6% AFL CLUBS 6-7 District Talent Squads more than 2009) Fremantle Season Summary West Coast Season Summary TALENT DEVELOPMENT 24-25 31 players were added to AFL lists Community Programs AFL Draft from WA clubs State 16s Fremantle Dockers played their fi rst SCHOOL PROGRAMS 8-11 State 18s fi nal since 2006 and defeated AFL School Ambassadors AIS AFL Academy Hawthorn Ultimate Classroom Women’s Talent Academy AFL Learning System & Footy Quiz The number of junior girls’ teams Belt Up Cup HALL OF FAME 26-27 more than tripled Smarter than Smoking Schoolgirls Cup 2010 Inductee Profi les Multicultural Carnivals involved Design a Jumper 13 schools and 458 participants WEST AUSTRALIAN Country football exceeded 40,000 COMMUNITY DEVELOPMENT 12-15 FOOTBALL COMMISSION 28 participants for the fi rst time - a District Model growth of 10.6% Facility Funding FINANCIAL SUMMARY 28-31 Clubs & Volunteers Profi t & Loss Report Each week, approximately 15,000 Coaching Balance Sheet umpires fi lled appointments in WA Multicultural Cash Flow Movements Nine of WA’s football greats were Football for People with an inducted to the NAB West Australian Intellectual Disability WAFC STAFF 32 Football Hall of Fame Football for Children with Special Needs Andrew Krakouer celebrates a goal SPONSORS 33 in Swan Districts’ thrilling one-point WAFL Grand Final victory. WAFC invested more than $4.7m into game development. CEO2010 WAFC& CHAIRMAN’S ANNUAL REPORT REPORT The West Australian Football Commission experienced and growth of communities across Western Australia. another exciting year of growth in 2010 as the quality FINANCE of local competitions continued to generate record participation numbers and attract new sponsors. The WAFC has addressed its fi nancial challenges with a stringent and disciplined approach, maintaining growth The WAFC renewed its sponsorship with Carlton and development as the top priorities while ensuring United Breweries for another 10 years, which will deliver there is long-term fi nancial security for football. signifi cant benefi ts to all levels of football. The important new partnerships formed with Patersons A multi-million dollar sponsorship agreement with Perth- Securities, Carlton United Breweries, Coca Cola and based stockbroker Patersons Securities saw WA’s AAMI Insurance injected crucial funds into the WAFC home of football renamed Patersons Stadium. funding pool to continue community facility, education The four-year naming rights sponsorship will inject and development programs for more than 122,000 funds into the WAFC’s investment into new facilities, participants. district participation programs, indigenous and WAFL RECORDS multicultural programs and a host of other community development initiatives. The West Australian Football League continued to set new records in 2010 with an outstanding season both The West Australian Football League also secured on and off the fi eld, highlighted by exciting results and AAMI as naming rights sponsor of the competition and the largest attendance fi gures since 1994. A total of recorded the highest attendance fi gures for 15 years 249,269 attended regular season and fi nals matches, as the quality of the competition continued to generate which was a 1.6% increase on last season. exciting results, highlighted by one of the most exciting Grand Finals on record. This included 48,044 at the 2010 WAFL Finals series, while the competition also attracted the highest ABC TV These partnerships will allow continued investment ratings for a decade with 3,075,000 people watching into every aspect of the game from clubs to umpires, in 2010 (up from 3,069,000 in 2009). The average ABC development to coaching, multicultural and junior TV audience per game (including fi nals) was 118,269. carnivals, facility upgrades, equipment and quality club programs, all aimed at building better communities. COMMUNITY The WAFC also continued to work closely with the AFL Through school-based programs, multicultural and Department of Sport and Recreation to deliver high carnivals, funding of new facilities and supporting local quality football and community development programs. clubs, the WAFC continued its dedication towards building better communities throughout WA. NEW CHAIRMAN People of all ages were urged at every avenue Frank Cooper was appointed as the new Chairman of to participate in football and enjoy the benefi ts of the WA Football Commission and commenced in the maintaining a healthy and active lifestyle, while gaining role on June 16, 2010. personal confi dence and a better understanding of Mr Cooper, a serving Commissioner, replaced out- teamwork. going Chairman Neale Fong, who stepped down as a Likewise, new immigrants to Australia were introduced Commissioner at the end of 2010 after serving 12 years, to our game as a way of integrating more easily with nine of them as Chairman. Australian society. South Fremantle premiership player Mr Cooper, a partner at PricewaterhouseCoopers, Paul Mugambwa was appointed as the WAFC’s has been a Commissioner since 2007 and is a former new multicultural offi cer to work in the newly created Board Member of the Fremantle Football Club. Emerging Markets Department. STADIUM People with intellectual disabilities were also given the opportunity to participate in structured football The WAFC is looking forward to an announcement from competitions in 2010. the State Government in the near future about meeting the stadium needs of Western Australia’s football and More than $3.47m was allocated to clubs and football sporting community. facilities, while $100,000 worth of feasibility funding was spent in WA’s regional areas. In considering the future of WA’s home of football, it is important that the community understands that over 80 per cent of the WAFC’s revenue comes from Patersons Frank Cooper Stadium as a direct result of the current lease and Chairman management arrangements. Without these funds, the Wayne Bradshaw WAFC could not invest in the ongoing development 2 Chief Executive 3 Over 80 percent of the WAFC revenue comes from Patersons Stadium. PATERSONS STADIUM NAMING RIGHTS spanned 10 years. The CUB and WAFC sponsorship ATTENDANCE FUNDING STRUCTURE deal will continue from 2011 to 2020 and include The WAFC formed a multi-million dollar partnership Attendance at Patersons Stadium exceeded 1.1 million Over 80 per cent of the WAFC’s revenue comes from exclusive beer pourage at Patersons Stadium, major with Perth-based stockbroker Patersons Securities to in 2010, with fi ve major concerts, AFL games and an Patersons Stadium as a result of the current lease and sponsorships of the Fremantle Dockers and West rename WA’s home of football Patersons Stadium. International Rugby match boosting the number above management arrangements for AFL games, concerts Coast Eagles, and pourage and sponsorship rights at last year’s total. and other events, as well as naming rights and other The four-year naming rights sponsorship will deliver WAFL, Amateur and Country football clubs in WA. sponsorships. Without these funds, the WAFC could AFL NAB Cup attendance totalled 54,092, while 22 signifi cant benefi ts to grassroots football around WA as not invest in the ongoing development and growth of EVENTS rounds of AFL attracted 786,527 – up from 2009’s the WAFC caters for participation growth of 91 per cent the game throughout the community. over the last six years. As well as curtain-raiser games, NAB Cup and home 764,665. This included 402,288 for Fremantle games and away AFL fi xtures for the West Coast Eagles and and 384,239 for West Coast games, as well as 42,719 GREENSENSE The sponsorship money will be used to assist Fremantle Dockers, Patersons Stadium hosted an AFL for the Fremantle fi nal against Hawthorn. the WAFC’s investment into new facilities, district In a fi rst for stadiums Australia-wide, the WAFC installed Final in 2010 which saw Fremantle defeat Hawthorn. participation programs, indigenous and multicultural Another 24,638 attended the WAFL Grand Final and a real-time energy monitoring platform in partnership programs and a host of other initiatives aimed at The Qantas Wallabies and England played an just over 20,000 turned out for the Chris Mainwaring with Greensense to measure and reduce the ground’s generating participation and creating healthier, happier International Rugby Test, while the venue also hosted Tribute Match. energy consumption. As venue managers, the WAFC implemented this system to identify ways of increasing communities. another highly successful Chris Mainwaring Tribute ACDC concerts in March were attended by more than energy effi ciency, reducing environmental impacts Match, which raised $100,000 for Telethon. 95,000, while U2 and Bon Jovi attracted more than CARLTON UNITED BREWERIES and saving costs. The operational savings gained from The ACDC Black Ice Tour was held in March and The 130,000 in December. The opening night of the U2 The WAFC and Carlton and United Breweries (CUB) more responsibly managing WA’s premier sporting Bon Jovi concert in December.