2010 ANNUAL REVIEW 2010 WAFC ANNUAL REVIEW

HIGHLIGHTS CONTENTS

CEO & CHAIRMAN’S REPORT 2-3 JUNIOR FOOTBALL 16-17 was renamed Patersons Summary Auskick Stadium as part of a multi-million The Next Chairman Junior & Youth Leagues dollar naming rights sponsorship Stadium WAFL Little League Attendance at Patersons Stadium Finance exceeded 1.1 million WAFL Records SENIOR COMPETITIONS 18-21

More than $3.47m was allocated to Community WA Football League WA clubs and football facilities WA Amateur Football League PATERSONS STADIUM 4-5 WA Country Football League The $9.07m redevelopment of Bendigo Naming Rights WA Women’s Football League Bank Stadium neared completion Carlton & United Breweries Mercantile Football Association WAFC invested more than $4.7m into Events game development in collaboration Attendance UMPIRING 22-23 with the AFL and its affi liates Funding Structure Season Summary

The West Australian Football League Greensense Milestones & Awards attracted the largest attendance Green Shirt Program since 1994 - a total of 249,269 (1.6% AFL CLUBS 6-7 District Talent Squads more than 2009) Fremantle Season Summary West Coast Season Summary TALENT DEVELOPMENT 24-25 31 players were added to AFL lists Community Programs AFL Draft from WA clubs State 16s Fremantle Dockers played their fi rst SCHOOL PROGRAMS 8-11 State 18s fi nal since 2006 and defeated AFL School Ambassadors AIS AFL Academy Hawthorn Ultimate Classroom Women’s Talent Academy AFL Learning System & Footy Quiz The number of junior girls’ teams Belt Up Cup HALL OF FAME 26-27 more than tripled Smarter than Smoking Schoolgirls Cup 2010 Inductee Profi les Multicultural Carnivals involved Design a Jumper 13 schools and 458 participants WEST AUSTRALIAN Country football exceeded 40,000 COMMUNITY DEVELOPMENT 12-15 FOOTBALL COMMISSION 28 participants for the fi rst time - a District Model growth of 10.6% Facility Funding FINANCIAL SUMMARY 28-31 Clubs & Volunteers Profi t & Loss Report Each week, approximately 15,000 Coaching Balance Sheet umpires fi lled appointments in WA Multicultural Cash Flow Movements Nine of WA’s football greats were Football for People with an inducted to the NAB West Australian Intellectual Disability WAFC STAFF 32 Football Hall of Fame Football for Children with Special Needs Andrew Krakouer celebrates a goal SPONSORS 33 in Swan Districts’ thrilling one-point WAFL Grand Final victory. WAFC invested more than $4.7m into game development. CEO2010 WAFC& CHAIRMAN’S ANNUAL REPORT REPORT

The West Australian Football Commission experienced and growth of communities across Western . another exciting year of growth in 2010 as the quality FINANCE of local competitions continued to generate record participation numbers and attract new sponsors. The WAFC has addressed its fi nancial challenges with a stringent and disciplined approach, maintaining growth The WAFC renewed its sponsorship with Carlton and development as the top priorities while ensuring United Breweries for another 10 years, which will deliver there is long-term fi nancial security for football. signifi cant benefi ts to all levels of football. The important new partnerships formed with Patersons A multi-million dollar sponsorship agreement with - Securities, Carlton United Breweries, Coca Cola and based stockbroker Patersons Securities saw WA’s AAMI Insurance injected crucial funds into the WAFC home of football renamed Patersons Stadium. funding pool to continue community facility, education The four-year naming rights sponsorship will inject and development programs for more than 122,000 funds into the WAFC’s investment into new facilities, participants. district participation programs, indigenous and WAFL RECORDS multicultural programs and a host of other community development initiatives. The West Australian Football League continued to set new records in 2010 with an outstanding season both The West Australian Football League also secured on and off the fi eld, highlighted by exciting results and AAMI as naming rights sponsor of the competition and the largest attendance fi gures since 1994. A total of recorded the highest attendance fi gures for 15 years 249,269 attended regular season and fi nals matches, as the quality of the competition continued to generate which was a 1.6% increase on last season. exciting results, highlighted by one of the most exciting Grand Finals on record. This included 48,044 at the 2010 WAFL Finals series, while the competition also attracted the highest ABC TV These partnerships will allow continued investment ratings for a decade with 3,075,000 people watching into every aspect of the game from clubs to umpires, in 2010 (up from 3,069,000 in 2009). The average ABC development to coaching, multicultural and junior TV audience per game (including fi nals) was 118,269. carnivals, facility upgrades, equipment and quality club programs, all aimed at building better communities. COMMUNITY

The WAFC also continued to work closely with the AFL Through school-based programs, multicultural and Department of Sport and Recreation to deliver high carnivals, funding of new facilities and supporting local quality football and community development programs. clubs, the WAFC continued its dedication towards building better communities throughout WA. NEW CHAIRMAN People of all ages were urged at every avenue Frank Cooper was appointed as the new Chairman of to participate in football and enjoy the benefi ts of the WA Football Commission and commenced in the maintaining a healthy and active lifestyle, while gaining role on June 16, 2010. personal confi dence and a better understanding of Mr Cooper, a serving Commissioner, replaced out- teamwork. going Chairman Neale Fong, who stepped down as a Likewise, new immigrants to Australia were introduced Commissioner at the end of 2010 after serving 12 years, to our game as a way of integrating more easily with nine of them as Chairman. Australian society. South Fremantle premiership player Mr Cooper, a partner at PricewaterhouseCoopers, Paul Mugambwa was appointed as the WAFC’s has been a Commissioner since 2007 and is a former new multicultural offi cer to work in the newly created Board Member of the . Emerging Markets Department.

STADIUM People with intellectual disabilities were also given the opportunity to participate in structured football The WAFC is looking forward to an announcement from competitions in 2010. the State Government in the near future about meeting the stadium needs of ’s football and More than $3.47m was allocated to clubs and football sporting community. facilities, while $100,000 worth of feasibility funding was spent in WA’s regional areas. In considering the future of WA’s home of football, it is important that the community understands that over 80 per cent of the WAFC’s revenue comes from Patersons Frank Cooper Stadium as a direct result of the current lease and Chairman management arrangements. Without these funds, the Wayne Bradshaw WAFC could not invest in the ongoing development 2 Chief Executive 3 Over 80 percent of the WAFC revenue comes from Patersons Stadium.

PATERSONS STADIUM

NAMING RIGHTS spanned 10 years. The CUB and WAFC sponsorship ATTENDANCE FUNDING STRUCTURE deal will continue from 2011 to 2020 and include The WAFC formed a multi-million dollar partnership Attendance at Patersons Stadium exceeded 1.1 million Over 80 per cent of the WAFC’s revenue comes from exclusive beer pourage at Patersons Stadium, major with Perth-based stockbroker Patersons Securities to in 2010, with fi ve major concerts, AFL games and an Patersons Stadium as a result of the current lease and sponsorships of the Fremantle Dockers and West rename WA’s home of football Patersons Stadium. International Rugby match boosting the number above management arrangements for AFL games, concerts Coast Eagles, and pourage and sponsorship rights at last year’s total. and other events, as well as naming rights and other The four-year naming rights sponsorship will deliver WAFL, Amateur and Country football clubs in WA. sponsorships. Without these funds, the WAFC could AFL NAB Cup attendance totalled 54,092, while 22 signifi cant benefi ts to grassroots football around WA as not invest in the ongoing development and growth of EVENTS rounds of AFL attracted 786,527 – up from 2009’s the WAFC caters for participation growth of 91 per cent the game throughout the community. over the last six years. As well as curtain-raiser games, NAB Cup and home 764,665. This included 402,288 for Fremantle games and away AFL fi xtures for the and and 384,239 for West Coast games, as well as 42,719 GREENSENSE The sponsorship money will be used to assist Fremantle Dockers, Patersons Stadium hosted an AFL for the Fremantle fi nal against Hawthorn. the WAFC’s investment into new facilities, district In a fi rst for stadiums Australia-wide, the WAFC installed Final in 2010 which saw Fremantle defeat Hawthorn. participation programs, indigenous and multicultural Another 24,638 attended the WAFL Grand Final and a real-time energy monitoring platform in partnership programs and a host of other initiatives aimed at The Qantas Wallabies and England played an just over 20,000 turned out for the Chris Mainwaring with Greensense to measure and reduce the ground’s generating participation and creating healthier, happier International Rugby Test, while the venue also hosted Tribute Match. energy consumption. As venue managers, the WAFC implemented this system to identify ways of increasing communities. another highly successful Chris Mainwaring Tribute ACDC concerts in March were attended by more than energy effi ciency, reducing environmental impacts Match, which raised $100,000 for Telethon. 95,000, while U2 and Bon Jovi attracted more than CARLTON UNITED BREWERIES and saving costs. The operational savings gained from The ACDC Black Ice Tour was held in March and The 130,000 in December. The opening night of the U2 The WAFC and Carlton and United Breweries (CUB) more responsibly managing WA’s premier sporting Bon Jovi concert in December. Radio personalities concert attracted a venue record of just over 55,000 formed a new sponsorship deal representing millions of facility can then be reinvested into new initiatives and Hamish and Andy’s farewell tour was broadcast live people. Approximately 3000 were also on hand for dollars in funding and support over a 10 year term. programs. to a national audience on November 29. Another Hamish and Andy’s Thank You Tour. The announcement built on the existing partnership two concerts were held as part of the U2 360 Tour in between the WAFC and CUB, which has already December as the fi nal shows of the Australian tour.

4 Special events contribute to the revenue generated by Patersons Stadium Rugby Attendance exceed 1.1 million 5 2010 WAFC ANNUAL REPORT

AFL CLUBS

FREMANTLE Season 2010 WEST COAST Season 2010

After fi nishing sixth on the ladder in 2010 with For the second straight year, important senior 13 wins and nine losses, the Fremantle Dockers Eagles were struck down with injury. ’s booked their fi rst fi nals appearance since 2006 season ended with a hamstring tear, while captain and third ever home fi nal. The Dockers met and premiership half-back Sam Hawthorn in the Second Elimination Final at Butler were also missed. With senior players Patersons Stadium on September 4 and went on out, responsibility was heaped onto the younger to win by 30 points. However their season came Eagles. Two wins from 10 games on the road to an end the following week with a 69-point loss could have been predicted, but losing 10 games to Geelong in their semi-fi nal at the MCG. at Subiaco Oval - including the last eight - was One of the individual success stories of the a result that eventually left the club with its fi rst season was the recruiting of rookie Michael wooden spoon. Barlow, who was awarded the Beau Waters’ return to football after almost two Medal for best on the ground in the Western years battling injury was fantastic, while Andrew Derby before a broken leg ended his season in Strijk and Ashton Hams arrived in 2010 as mature- Round 14. He was awarded the Best First Year age rookies and ended the season as important Player Award at the 2010 AFLPA awards. members of the team.

Aaron Sandilands also had a remarkable season Forwards Mark LeCras and was selected as 2010 All Australian ruckman, (All-Australian & Club which was the third time he had gained the Champion) and Josh honour. won the . Kennedy kicked over 100 COMMUNITY goals between them, with LeCras’ 12-goal haul against Launched in 2010, the Essendon a major highlight. Freo Dockers Cup proved to be an extremely COMMUNITY popular interschool The Eagles Rock My School football competition for program hit the road to visit Year 6 and 7 primary the children of regional towns school girls. The special across WA. The values- modifi ed rules allow based program, which for maximum participation, enjoyment and skill teaches the importance of development in a safe environment. respect, community and The Fremantle Dockers also became the new living a healthy lifestyle, sponsor of the WAFC’s intra school AFL High visited isolated communities School Recreational Football competition in 2010 in the Fortescue region which is now called Freo House Footy. before ending the month in Bindoon. Freo House Footy (formerly AFL Rec Footy) is a modifi ed game that is less physically demanding, The Eagles Cup, WA’s and has a major emphasis on fun and safety (non- premier primary inter-school competition for year contact). 5-7 students, continued to grow in popularity, with more than 12,000 primary school students The game enables people of all ages and ability competing. This year, an astounding 450 primary levels to participate in male, female or mixed schools participated in the competition from all competitions. A total of 558 teams including over parts of WA. 8300 participants took part in games. Eagles Faction Footy also continued its dramatic All schools who registered to participate in an intra growth since starting in 2005. Last year, more school competition received a free Freo House than 9500 primary school students competed Footy kit including a class set of bibs, 10 synthetic in the Faction Footy competition. In 2010, the footballs and a set of portable goal posts. fi gure grew to 15,000 with students from over 170 different schools across Perth. Fremantle Football Club sponsors the 450 primary schools play in WA’s Freo House Footy competition. premier primary inter-school competition - The Eagles Cup. 6 7 SCHOOL PROGRAMS AFL SCHOOL AMBASSADORS

This partnership between the WA Department of Education, Catholic Education, Independent Schools and the WAFC engages school teachers as AFL School Ambassadors (AFLSA’s) of the game.

The program has not only achieved significant growth of 20% or 20,000 participants in the last two years, but also had a positive impact on student learning, especially in the key areas of literacy and numeracy, provided with education and AFL resources.

WA’s top AFLSA’s are rewarded each year with prizes including trips to the AFL Grand Final thanks to Scout Entertainment, BHP Billiton and the West Coast Eagles.

Major AFLSA award winners in 2010 included Outstanding Service Award winner Rick Payne (Weld Square Primary), Ambassador of the Year Stephen Thomson (Comet Bay College), Primary School Ambassador Anthony Middleton (Nollamara Primary), Secondary School Ambassador Justin Burt (Wanneroo SHS), 1st Year Ambassador Rhani Green (All Saints College), Female Ambassador Program Oliver Beath (All Saints College), Remote / Indigenous Program Dan Lynch (Parnngurr Community School) and Multicultural Program Vicki Keys (Cannington Community College)

PATERSONS STADIUM - THE ULTIMATE FOOTY CLASSROOM

Each month one of WA’s enrolled primary schools participated in this innovative new program which was introduced by the WAFC’s Education team in 2010.

The program saw school groups use Patersons Stadium as their classroom for a day to combine traditional reading, writing and math lessons with a football environment.

Question sheets were completed by the students in teams as they progressed through the day and the final ‘winning team’ was determined by their school teacher.

The day also gave students the opportunity to walk onto the ground, visit the West Coast and Fremantle training rooms and take part in a football skills session.

Students from diverse cultural backgrounds were introduced to football through the Ultimate Classroom program, including those from the Australian Islamic College in Kewdale. Student and teacher feedback was extremely positive.

AFL LEARNING SYSTEM AND FOOTY QUIZ

The AFL Learning website is assisting teachers to enhance learning in the classroom using effective AFL themed on-line lessons. Over 400 Ambassadors and teachers from all parts of WA are accessing these AFL lessons for their students.

The AFL Quiz is an online competition for students in Yrs 3 to 6. The students compete in teams of three, learning Significant growth of 20% or 20,000 participants achieved in the last two years. 8 through collaboration and teamwork. A total of 1263 WA 9 students in 421 teams competed in 2010. Three school teams from WA were the National Champions in their year level. Winners were – Yr 4 – N. Kalgoorlie, Yr 5 – Nollamara; and Yr 6 – Glen Forrest.

BELT UP CUP

The Belt Up Cup competition is the largest upper secondary school football competition in WA, with 3250 students from over 130 schools around WA competing this year.

The 2010 Belt Up Cup competition for schools saw Governor Stirling Senior High School win their first Cable Division grand final since 1999 after a commanding 44 point defeat over Clontarf Aboriginal College.

The Jakovich Division was won by Carine SHS 7.12 (54) against Kelmscott SHS 6.6 (42), while the Walker Division saw Albany SHS 8.8 (56) defeat Senior College 7.9 (51).

In B Division WACOA Cunderdin 11.8 (74) defeated WACOA Narrogin 3.1 (19), while in C Division Broome Schools 8.7 (55) defeated Busselton SHS 8.4 (52) and in D Division Karratha SHS 5.4 (34) defeated Katanning SHS 3.3 (21).

SMARTER THAN SMOKING SCHOOLGIRLS CUP

A total of 1450 schoolgirls participated in the 2010 Smarter than Smoking Schoolgirls Cup.

John Septimus Roe ACS and Corpus Christi College celebrated grand final success at after taking out their respective divisions.

For John Septimus Roe, it was their second Moore Division title in three years after defeating St Brigid’s College by a goal, while for Corpus Christi College it was their first White Division title, defeating St Stephen’s Carramar by 7 points.

Boys teams also competed in the Smarter than Smoking Cup.

DESIGN A JUMPER

This year over 100 schools from around the State took part in the competition, which involved designing a football jumper reflecting the ethos of the school and other aspects of the community.

The entries were narrowed down to 17 finalists with the metropolitan winner being Hana Arai from Kensington Primary School and the Regional winner Scott Smith from Yerecoin Primary School. The competition was proudly supported by Burley Sekem which provided a new set of jumpers to the winning school.

AFL CLUBS

The Fremantle Football Club and West Coast Eagles continued to strongly support schools in Western Australia through quality programs including Freo House Footy, The Freo Dockers Cup, Eagles Rock My School program and The WAFC is committed to enhancing student learning Eagles Cup competition, as well as player appearances and football clinics. 10 through effective AFL themed lessons and programs. 11 The Edmund Rice Lions, consisting mainly of players from Sudan and Ethiopia, played a series of games against the Eastern Hills Hawks

COMMUNITY DEVELOPMENT

DISTRICT MODEL empowering its volunteer workforce, which plays a completion in 2011, will include function and social Wellard (Town of Kwinana) and Harmony Park (City of crucial role at all levels of football and makes it possible facilties, a gymnasium, change rooms, a coach’s Gosnells). In 2003 the WA Football District Model was adopted by to conduct the thousands of games played throughout theatre and vision room. the WAFC and implemented in WA, creating 17 districts CLUBS & VOLUNTEERS the State every season. across metro and regional WA. This has paved the way Funding sources for the redevelopment are: The Quality Club program went from strength to for a particpation increase of 91% over the last six years Districts are encouraged to adopt the principle of • City of Mandurah - $1.55 million strength in 2010, with great engagement across to in excess of 120,000 state-wide. common goals and local solutions to enhance game all regions and districts and well over 220 clubs day environments and ensure quality competitions for • Federal Government (Regional & Local Community Each week this network provides support for over completing the initial assessment. 2010 also saw all involved. Infrastructure Program) - $3.5 million 2500 games of football, coached by over 5000 active the Perth District hand out the first Gold Awards in coaches and officiated by over 15,000 umpires. This The District Model includes: • State Government under Royalties for Regions the Program – congratulations to the Presidents, massive footprint is also underpinned by over 42,000 Program, and the Community Sporting & Committee and members of the Maddington Junior • 9 Metropolitan Districts based on WAFL zone volunteers annually. Recreation Facilities Fund - $3.02 million Football Club and South Perth Junior Football Club on boundaries. leading the way in the Quality Club Program. The WAFC invested significantly into game • 9 District Football Development Councils led by 9 • Australian Football League - $500,000 development in 2010 (more than $4.7 million) in District Chairpersons • Mandurah Football and Sporting Club - $500,000. The program will continue to be integral in improving collaboration with the AFL. • 9 District Managers all of the environments within football, from coach • 9 Development Officers Other key WAFC facility initiatives included working with accreditation, umpire respect and support, volunteer District responsibilities also include rules and • 8 Regional Districts the Department of Sport and Recreation to allocate training and the development of club policies and regulations, game investments, new initiatives, • 9 Regional Development Staff $3.47m to Clubs and Local Authorities under the procedures. volunteer and club development and maximising • 8 Regional Football Development Councils Community Sport and Recreation Facilities Fund. participation. Over 42,000 volunteers made games possible FACILITY FUNDING There was also a focus on major regional centres with throughout WA in 2010 and Maureen Gathercole’s There is also a focus on developing and supporting approximately $100,000 of planning and feasibility 30 years of dedicated service to the East Fremantle appropriate pathways, well managed leagues, clubs The $9.07m redevelopment of Bendigo Bank Stadium funding in Broome, -Greenough, Bunbury Football Club was recognised when she was presented and schools, motivating volunteers, umpires, coaches, in Mandurah is progressing after demolition of the and Albany, with the objective of increasing the the 2010 RAC Football Volunteer of the Year Award. school ambassadors, administrators and sports trainers 40-year-old facility took place in February and March standard of regional facilities. to promote quality environments and competitions. and earthworks were completed in May. Ms Gathercole was one of 17 finalists selected from The WAFC also obtained AFL Facilities Development over 500 outstanding nominees and received a trip for The District Model also places a strong emphasis on The new state-of-the-art facility, scheduled for 12 Reserve Funding to open new facilities in Orelia and two to the AFL Grand Final. 13 Shane Woewodin hosts an Auskick clinic for children with special needs.

RAC VOLUNTEER OF THE YEAR at other times. She does it all and then some,” Community Multicultural Carnivals were held with 13 disabled people were able to participate and play Mr Kirkham said. schools and 458 participants. Strong partnerships were football. Maureen Gathercole was nominated by East Fremantle formed with groups including the Offi ce of Multicultural District Manager Troy Kirkham, who described her as “She not only imparts her skills and energy in her The success of these “Come and Try Days” prompted interests, Centrelink, Edmund Rice Centre and one of the most important people at the East Fremantle volunteering, but also imparts her love.” the fi rst integrated football match in 2010, played Metropolitan Migrant Resource Centre (MMRC). Football Club. between 60 players, both male and female. Now in its fi fth year, the award has grown to receive The Edmund Rice Lions were formed through a “Maureen simply does everything and even that is over 500 nominations. Anyone involved in football at FOOTBALL FOR CHILDREN WITH program piloted by the WAFC in March 2010. The team underestimating the role she plays at the club,” any level was eligible to be nominated. SPECIAL NEEDS consisted of players mostly from Sudan and Ethiopia. Mr Kirkham said. COACHING Each player was a new comer to Australia and the The WAFC launched a new NAB AFL Auskick pilot great game of Australian football. Over a 12 week program for children with Autism in 2010, with over 75 “She has taken on many responsibilities within the Curriculum and courses were developed appropriate to period the program involved more than 75 participants, participants signing up to join in the fun. club including the role of offi cial club historian, editing age level, with approximately 1000 coaches accredited, who are now strongly linked with a local football club in the Shark Attack Member Magazine, assisting in the including Level 2 and Level 3 High Performance The sessions were run over eight weeks in partnership their district. property room and repairing all of the club’s jumpers. Coaches. with Curtin University Paediatric students and WAFC In addition to this, she attends the funerals of all past FOOTBALL FOR PEOPLE WITH AN trained staff, while parent involvement was also There were an estimated 5000 active coaches in players and member of the East Fremantle Football INTELLECTUAL DISABILITY encouraged. Club. the community. The AFL Coaches Association was engaged to assist with the implementation and delivery The WA Amateur Football League, in partnership For children with Autism, the benefi ts of participating “She also plays ‘mum’ to all the colts and development of community coaching appearances by AFL Senior (4) with the Department of Sport & Recreation and the in a team sport are enormous. However this means squad players, who she calls ‘her boys.’ The way in and Assistant Coaches (6). Recreation & Sport Network, provided an opportunity overcoming many fears and behavioural patterns, to which Maureen takes all new colts players under her for people with integration diffi culties to play in WA’s fi rst learn to work as part of a team. wing to support them in their fi rst true year at the club is MULTICULTURAL Integrated Football Carnival. Football in particular leads children to understand a testament to the type of lady she is. The Multicultural Schools Football Program was and deal with unexpected physical contact, while conducted in 18 schools, reaching 1150 students and In 2009, Lynwood Ferndale, Kingsway, Warnbro and “She cooks for them, cares for them, boosts their self also improving physical skills and fi tness and most 450 Auskick footballs were distributed throughout WA West Coast Cowan Amateur Football Clubs hosted esteem when required and also keeps them grounded importantly, it provides a wonderful social environment. 14 English Language Centers. “Come and Try Days” where over 68 intellectually 15 JUNIOR FOOTBALL

NAB AFL AUSKICK

NAB AFL Auskick for 5-8 year olds increased from 22,638 participants in 2009 to 23,743 participants in 2010, with a total of 320 registered centres including 242 community/club and 78 school- based centres.

Numbers included 2985 female participants, or 12.5%, with the number of all-girls Auskick Centres increasing from six to 16.

The first ever NAB AFL Auskick program for Autistic children was also launched in 2010.

NAB AFL Auskick Awards were presented to Metropolitan Ambassador of the Year Paul Baker (Kenwick), Regional Ambassador of the Year Brett Milner (Busselton), Female Ambassador of the Year Natalie Sharman (Joondalup/Kinross), Metropolitan Centre of the Year (Wembley Downs) and Regional Centre of the Year (Katanning).

JUNIOR & YOUTH LEAGUES

More than 23,000 juniors (9-12 years) and 16,000 youth (13-17 years) participated across the State in 2010, with significant growth achieved in the female football sector.

Junior girls’ sides more than tripled in 2010, up from three in 2009 to a total of 10, while Youth girls’ teams also saw a dramatic increase from six sides to 24. The first ever cross- district Youth Girls Competition also attracted eight teams.

WAFL LITTLE LEAGUE

The Movie Masters WAFL Little League completed its 40th year, with 141,000 kids receiving the opportunity to play Little League at half time of WAFL League games during this time.

A total of 160 junior players competed each week in 2010, adding up to around 3500 for the year.

The Movie Masters shield was awarded to Swan Districts Football Club, represented by Swan View JFC, and the Alex Panton Memorial Cup was won by the , represented by Auskick for 5-8 year olds increased from 22,638 to 23,743 participants. North Beach JFC.

16 17 SENIOR COMPETITIONS

WEST AUSTRALIAN FOOTBALL LEAGUE The season’s attendance figures were the best on Three successful Country Sports Enrichment Scheme representing the WAAFL; Damon Bull, Matthew Breen, recent record, with 249,269 attending regular season games were hosted in Wagin, Wongan Hills and Nicholas Kommer and Michael McCann. The WAFL secured new high profile corporate naming Dampier, with the Dampier game held in conjunction and finals matches – the most since 1994, up 1.6% on Five teams; Collegians (B Reserve), Bullcreek-Leeming rights partner, AAMI, in 2010. with NAIDOC week, supported by the Department last year. (C Gold Reserve), Canning VPSP (D Grade), Whitford The sponsorship included a $10,000 AAMI WAFL of Indigenous Affairs, with all Clubs wearing jumpers Rounds 1 to23 attracted 201,225, the 1st Semi Final (H Grade) and Kalamunda ( Colts) went Player of the Year Award, won by Swan Districts’ player featuring indigenous designs. 6757, 2nd Semi Final 5098, Preliminary Final 11,551, and through the season undefeated. Andrew Krakouer. WA AMATEUR FOOTBALL LEAGUE Grand Final 24,638. The inaugural Administrator of Year Award was Krakouer also won the 2010 Sandover Medal after his The competition also attracted the highest ABC TV The WAAFL continued to grow with the overall number presented to Fremantle CBC official Adrian Rapanaro. remarkable return to league football and capped off ratings for a decade with 3,075,000 people watching of teams reaching 166 senior and 47 colts’ sides across the season with a premiership win and Simpson Medal The West Coast Eagles U/23 State Amateur team was in 2010 (up from 3,069,000 in 2009). The average ABC 60 clubs. after a best-on-ground performance and winning defeated by two points by ’s Amateurs TV audience per game (including finals) was 118,269 goal in Swan Districts’ thrilling one-point win against A highly successful inaugural Hall of Champions in the dying minutes of one of the best ever state (up from 118,038 in 2009). Claremont. function saw five inductees honored as champions amateur clashes. WAAFL finished second to Victoria in Radio partners ABC, 990am, Sport FM 91.3 and Radio of the past in the categories of coach, administrator, the triennial national championship series. In the Reserves competition, Claremont was victorious Fremantle broadcast all games live, adding to the player and umpire. against East Perth, while East Fremantle defeated Peel North Beach A grade, coached by Bill Duckworth, won outstanding coverage of the competition. Thunder in the Colts Grand Final. The Australian Amateur Football Council sent an under their 7th premiership in a row, making it 10 titles in 12 23 amateur team to South Africa, with four players seasons under his tenure. 18 19 MERCANTILE FOOTBALL ASSOCIATION This included the promotion of the ‘Belt-Up’ A total of 38 country players made their WAFL debut in WA WOMEN’S FOOTBALL LEAGUE message throughout country WA, with Road Safety 2010 and 12 country players were selected in the State The Association grew from 16 teams to 17 teams The WAWFL continued to grow, expanding from 12 Ambassadors appointed at clubs to emphasise the 18s and seven in the State 16s. in 2010, including the introduction of a reserves to 14 teams in 2010, including the introduction of new importance of wearing a seatbelt. Awards were also competition for Division 1 for the very first time. Another seven players were part of the WAFL State sides Peel Thunderbirds and Mt Lawley. Eight teams presented to the top ‘Belt-Up’ clubs at the end of the team. Aaron Elari won the WAFL Best First Year competed in the inaugural Rising Stars pre-season Kwinana doubled up to win the Division 1 and Division season. Country Player and Clint Garlett won the WAFL Rookie competition for female footballers under of 21. 1 Reserves premierships, while Innaloo took home the The Landmark Country Football Championships of the Year. Swan Districts were crowned the inaugural champions. Division 2 flag. attracted 15 senior teams and eight colts’ sides across A total of 63 players from country WA were on AFL lists Peel Thunderbirds took home their first premiership The Medal was won by Stuart five divisions, with Upper Great Southern winning back in 2010 and four country players were selected in the All in Division 2 in their inaugural year in the competition. Ferguson of Midland, while Jandakot’s Cameron La to back A-Section titles and the South West winning Australian Team (Sandilands, Lecras, Franklin, Taylor). Coastal Titans won the Division 1 premiership in a last Fontaine won the Division 1 Reserves medal and Sean A-Section Colts. Four were also named as NAB Rising Stars (Fyfe, gasp effort against minor premiers Swan Districts, their Taylor from Innaloo won the Division 2 Fairest and Best The played in the finals during Morabito, Stratton, Garlett). fifth premiership in seven seasons. Award. its first year as part of the WACFL and also won the Three successful Country Sports Enrichment Scheme The inaugural ‘Yorga’s Koodjal Kadadjiny Match’ took WA COUNTRY FOOTBALL LEAGUE B-Section Colts, while the Great Northern Football WAFL games were hosted with the assistance of place on the Labor Day long weekend to celebrate League won promotion to senior A-Section. The WACFL exceeded 40,000 participants for the first local football in Dampier, Wongan Hills and Wagin, Indigenous female footballers and raise awareness of time with continued growth of 10.6% across the board. Landmark continued its sponsorship of the WACFL, and featured curtain-raiser games between local Indigenous culture and history. A team of Indigenous The South West region had the highest participation of with the partnership entering its 36th year. The overall sides. Fremantle Football Club and West Coast AFL Allstars took on the WAWFL Allstars with victory going any District with a total of 12,000. amount of this sponsorship has now reached $1.9m Community Camps were held in Peel and the South to the Indigenous team. in an outstanding show of support by Landmark for West regions. Record funding was distributed during the second year Southern River’s Melissa Caulfield won the Dhara Kerr country football in WA. of a partnership with the Office of Road Safety. Division 1 Best and Fairest Award while East Fremantle’s Nicola Iriks took home the Division 2 Best and Fairest.

20 21 Around 15,000 Field, Goal and Boundary umpires fill appointments across WA each week.

UMPIRING

Each week approximately 15,000 Field, Goal and MILESTONES & AWARDS He was also appointed to the State Game, travelled DISTRICT TALENT SQUADS Boundary umpires filled appointments across WA. interstate as WA’s boundary representative at the under Craig Hendrie won his fourth Montgomery Medal as the The WAFL Umpire Talent Academy and three Junior 18 national titles and officiated in his first WAFL grand final The ‘Umpiring is everyone`s Business’ campaign aimed WAFL field umpire of the year, becoming the first umpire District Talent Squads were named in honour of in his 70th overall match. to create an equal partnership and ownership to the to win the award more than three times. He also equalled umpires Mike Ball, Dean Margetts, Craig Hendrie and ongoing challenge of recruiting and retaining umpires at Grant Vernon’s field umpiring record of 313 league GREEN SHIRT PROGRAM Geoff Hayes. all levels of the game. games when he officiated in the 2010 WAFL Grand Final. The AFL’s Umpire Mentoring Program (Green Shirts) is Ball’s name is now attached to the WAFL Talent Four WA based AFL Umpires engaged with regional He was joined in the Grand Final by another long serving an umpire education and development program that Academy, while Hendrie, Margetts and Hayes have the umpires and stakeholders in Northam, Narrogin Karratha umpire in David Shawcross, who waved the flags in his aims to use experienced umpires to mentor new and North, South and Peel District Talent Squads named and Port Hedland as part of the AFL Umpire’s roadshow 324th game after being named the Carter Medallist as inexperienced umpires during the early stages of their after them. program. 70 regional umpires also volunteered as part the Goal Umpire of the Year. development. Awards were presented to members of each talent of the 2010 Landmark Championships in Perth, with Shawcross broke Paul Smith’s goal umpiring record in The program takes in new umpires and places them squad at the end of the season; Rhys Turner (Craig each receiving expert coaching from WAFL umpires and round 20. with a mentor within the umpiring group who is there to Hendrie JDTS Coaches Award), Josh Cable (Dean umpire coaches. give feedback and advice to the new umpire. Margetts JDTS Coaches Award) and Tim Giles (Geoff Brad Hunt won the Devine Medal as boundary umpire Another major highlight was the debut of two female Hayes JDTS Coaches Award). of the year after also claiming the Ron Hall Medal for the In the nine Junior Metropolitan Districts in 2010, there Field Umpires in A Grade Amateurs, Amy Treeby and best boundary umpire during the pre-season. were 249 umpires in the program, with 50 mentors An inaugural Boundary Umpire Talent Squad was Amy McQuade. This had been achieved previously by assisting their transition into umpiring. created at Senior Community level, allowing those female Boundary and Goal Umpires but never in the Field selected to be up-skilled, mentored and included in Umpiring discipline. 22 specific sessions to make their way through to higher 23 grades including the WAFL. 2010 WA DRAFTEES - PRE-SELECTION (South Fremantle / Bullcreek-Leeming): TALENT DEVELOPMENT Gold Coast

TRADE WEEK division one player and was WA’s only representative in Rohan Bewick (West Perth / Kingsley): Gold Coast to the under-18 All-Australian team. Tendai Mzungu (Perth / South Perth): Gold Coast to WA recorded a huge 21.25 (151) to 5.6 (36) victory over Fremantle Queensland and 10.18 (78) to 10.2 (62) victory against Andrew Krakouer (Richmond / Swan Districts / NSW/ACT, but were defeated 19.12 (126) to 8.13 (61) by Fremantle Hawks): Gold Coast to Collingwood South Australia, 11.8 (74) to 8.7 (55) by Victoria Metro NATIONAL DRAFT and 10.11 (71) to 9.11 (65) by eventual champions Victoria 1: (East Fremantle / Rossmoyne): Country. Gold Coast AIS AFL ACADEMY 2: (Peel Thunder / Pinjarra): Gold Coast Five of WA’s elite developing talents were offered 6: (Perth / Victoria Park): Richmond scholarships at the Australian Institute of Sport’s 24: (East Fremantle / Northampton): AFL Academy. The group of fi ve from WA included St. Kilda Chris Yarran (Kevin Sheehan Medallist/ NAB 16’s 26: (West Perth / Sorrento-Duncraig): Championships MVP), Jaeger O’Meara (1st Choice West Coast Athlete), Shannon Taylor (exciting indigenous talent), 35: Ben Newton (South Fremantle / Centrals Mundijong): Port Adelaide AFL DRAFT (State 18s player) and Nathan Wilson (Top WAFL Midfi elder). 45: (East Fremantle / Attadale): A total of 31 players were added to AFL lists from WA Collingwood in 2010, with 13 selected in the NAB AFL National Draft, WOMEN’S TALENT ACADEMY 55: (Claremont / Ongerup): Hawthorn including number one pick David Swallow from East WA’s Female Football Talent Academy continued in 2010 59: (Claremont / West Coast JFC): St. Kilda Fremantle and number two pick Harley Bennell from Peel following its inception last season. 60: (Swan Districts / Carey Park): Collingwood Thunder. 62: (East Fremantle / Bullcreek-Leeming): Four of WA’s most talented players including Kiara West Coast *father/son Three players were recruited by AFL clubs during trade Bowers (Southern River), Chelsea Randall (Swan 63: Tom Derickx (Claremont / Margaret River): week and 18-year-old Brandon Matera pre-selected by Districts), Nikki Harwood (East Fremantle) and Kirby Richmond the Gold Coast and another 14 players were selected in Bentley (East Fremantle), had the opportunity to play at 74: Jayden Schofi eld (East Fremantle / Railways the Pre-Season and Rookie Drafts. the MCG as part of the AFL Women’s High Performance Geraldton): WA product was also drafted through Academy. PRE-SEASON DRAFT the Northern Territory Football League after growing up The fi rst Under 18’s State women’s side competed in the 2: Blayne Wilson Peel Thunder / Halls Head): in the Kimberley and another three WA players were pre- inaugural AFL National Youth Girls Carnival in , West Coast Eagles selected by Greater Western ahead of the 2011 fi nishing second behind Victoria after a narrow 6.8 (44) to Draft. 4.5 (29) loss in the Grand Final. ROOKIE DRAFT 2: Rhys Cooyou (East Fremantle / Towns Geraldton): STATE 16s The South West region also launched its own Female GWS Giants Talent Academy (SWFTA) in 2010 as a satellite of the WA’s State 16s won two of three games and fi nished 6: Isiah Stevens (Swan Districts / South Hedland): WAFC Female Talent Academy. equal top with South Australia in the NAB AFL 16s GWS Giants Championships at Blacktown Olympic Park in New South 19: Sam Menagola (East Fremantle / Attadale Jnrs): Wales. Hawthorn Chris Yarran won the Kevin Sheehan Medal for Best 27: Anton Hamp (Claremont / Hale / West Coast Jnrs): Developing Talent and Corey Chalmers was awarded West Coast Eagles the NAB AFL Most Valuable Player for his efforts in the 31: Michael Evans (Claremont / Marist Jnrs): Melbourne midfi eld. 39: Jason Johannissen (East Fremantle / Willetton Jnrs): Western Bulldogs WA’s results included a 19.7 (121) to 6.7 (43) win against 41: Warrick Andreoli (South Fremantle / Ramblers FC): Victoria Metro, 15.11 (101) to 8.9 (57) win against Victoria St Kilda Country, and a 10.15 (75) to 7.6 (48) loss to South 44: Jeremy McGovern (Claremont / North Albany): Australia. West Coast Eagles STATE 18s 48: Kelvin Lawrence (Peel Thunder / Rockingham Jnrs): Melbourne WA’s State 18s fi nished the NAB AFL 18s Championship 50: Jarrad Irons (Perth / South Perth Jnrs): Port Adelaide with two wins and three losses, defeating Queensland 51: Wayde Twomey (Swan Districts / Werribee): Carlton and NSW/ACT but losing games against South Australia, 58: Jack Perham (East Fremantle / Brigades Geraldton): Victoria Country and Victoria Metro. Collingwood 24 Harley Bennell was awarded the Larke Medal for best 66: Mitchell Carter (South Fremantle / Jandakot Jets): 25 Carlton 2010 INDUCTEES Les Mumme Player 1955-1967 Frank Treasure Games 219 (Claremont 204, Western Australia 15) Player 1942-1943, 1946-1955, 1957 Goals 279 (Claremont 254 WA 25) Games 263 (South Fremantle 254, Western Australia 9) Honours: Claremont Fairest and Best 1957, 1962 Goals 5 (South Fremantle 5 WA 0) Australian Carnival player 1958, 1961 Honours: Sandover Medal Runner Up 1951 Claremont premiership 1964 South Fremantle premierships 6 (1947, 1948, 1950, 1952, Claremont Captain 1964, 1965, 1966 1953, 1954) Claremont Leading Goalkicker 1962 South Fremantle Captain 1954, 1955, Fremantle FC Hall of Legends 1998 Gary Malarkey Player 1971-1986 Terry Moriarty Games 283 (East Perth 101, Geelong 172, Western Player 1942-1943, 1946-1958 Australia 8, Victoria 2) Games 267 (Perth 253, Western Australia 14) Goals 29 (East Perth 29 Geelong 0 WA 0) Goals 29 (Perth 27 Western Australia 2) Honours: All Australian 1979 (State of Origin Carnival), Honours: Sandover Medal 1943 Perth Fairest and Best VFL Team of the Year 1983 1942, 1943 East Perth Fairest and Best 1973 Perth premiership 1955, Grand Final 1949, 1950, East Perth Premiership 1972 Perth Captain 1943 Nine football greats were inducted into the NAB West Australian Football Hall of Fame Wally Price Player 1980-1996 Player 1942-1954 Games 349 (Subiaco 190, West Coast 151 WA 8) Games 268 (West Perth 256, Western Australia 12) Goals 113 (Subiaco 67, West Coast 44 WA 2) HALL OF FAME Goals 4 (West Perth 4 WA 0) Honours: Subiaco Fairest and Best 1982, 1984 and 1985 Honours: West Perth Fairest and Best 1952 NINE of Western Australia’s football icons were inducted representatives who have made a signifi cant contribution Subiaco premiership 1986 to the NAB West Australian Football Hall of Fame in 2010 to the game in this State. West Perth premierships 3 (1942, 1949, 1951) West Coast Eagles premiership 1992 and Haydn Bunton Jnr. was elevated to Legend status. Grand Finals 1946, 1947, 1948, 1952, 1953 Since the WA Football Hall of Fame’s inauguration, 135 Simpson Medal 1988 v Victoria in Bicentennial Carnival West Perth Team of the Century 2000 The West Australian Football Commission established individuals across four eras have been inducted and 13 Subiaco Team of the Century 2008 the WA Football Hall of Fame in 2002 to honour have been elevated to the status of WA football Legend, John Cooper players, coaches, umpires, administrators and media including the 2010 inductees. Category - Administrator Player 1985-1994 Games Played 122 (Swan Districts 1951-1958), Goals 4 Games 196 (South Fremantle 40, Geelong 146 WA 10) Goals 219 (South Fremantle 32 Geelong 172 Honorary Treasurer Swan Districts 1957-1960, Honorary Western Australia 15) Secretary 1966-1970 Honours: Sandover Medal 1986, South Fremantle Fairest President Swan Districts 1976-1982 and Best 1986, Four time All Australian team selection WAFC Commissioner 1988-1989 (1987, 1989, 1991, 1992), Life Member Swan Districts and WAFC Three AFL Grand Finals (1989, 1992, 1994) Percy Johnson South Fremantle Captain 1986 Player 1951-1962 Geelong Captain 1992, 1993 and 1994 Games 241 (East Fremantle 180, Swan Districts 21, ELEVATED TO LEGEND STATUS Claremont 27, WA 13) Haydn Bunton Jnr Mark Bairstow Frank Treasure John Cooper Percy Johnson Wally Price Goals 285 (East Fremantle 217 Swan Districts 19, WA League debut: Swan Districts, April 15, 1961 v Perth Claremont 45, Western Australia 4) aged 24 years and 10 days. Coach Swan Districts 1959 South Fremantle 1977 Games played in WA: Swans – 1961-1964 – 89 games, West Perth 1978-1979 112 goals; Subiaco – 1968-1971– 59 games; Honours: East Fremantle premiership 1957 WA State Games – 1961-1964 – 11 games, 9 goals; Grand Finals 1954, 1955, 1958, 1962 Premiership player 1961, 1962 and 1963. Claremont leading goalkicker 1960 Coaching Record: Total: 409 – Won 225, Lost 181, Drawn 3 – includes 2 wins and 1 loss as coach of WA in 1972. Swans Coach – Total 92, Won 55, Lost 35, Draws 2; Subiaco Coach – Total 314, Won 168, Lost 145, Draws 1; WA Coach – Total 3 – Won 2; Lost 1. 26 27

Les Mumme Dwayne Lamb Gary Malarkey Terry Moriarty Haydn Bunton Jnr WEST AUSTRALIAN FOOTBALL COMMISSIONERS

Greg Wall Peter Gibbons

Chairman - Frank Cooper

Brett Fullarton Rob McKenzie FINANCIAL SUMMARY - 2010 PROFIT AND LOSS REPORT Year ended 31 October 2010. The following fi nancial summaries Consolidated WAFC Inc presented in this Review are not audited for the purposes of this Prof. Jeanette Hackett publication. For the full fi nancial audited statements and notes please 2010 2009 2010 2009 Dr. Neale Fong go to http://www.wafootball.com.au/wafc/annual-reports $ $ $ $ CONTINUING OPERATIONS Deputy Chairman -Murray McHenry Revenue 100,811,103 98,446,765 27,513,187 26,143,645 Cost of sales 18,699,787 19,641,010 - -

WEST AUSTRALIAN FOOTBALL COMMISSION STRUCTURE GROSS PROFIT 82,111,316 78,805,755 27,513,187 26,143,645 Administration expenses 9,440,234 9,106,891 - - Marketing expenses 3,529,039 4,090,274 - - West Australian Football Commission Corporate expenses 8,022,128 7,064,896 7,531,672 6,640,859 Borrowing costs expenses 1,430,168 1,549,477 1,430,168 1,549,477 Football expenses 41,294,913 39,741,380 5,732,862 5,371,411 Supporter development expenses 472,442 409,210 - - Finance & Corporate Facilities Development expenses 4,409,503 4,322,843 4,409,503 4,322,843 Football Administration Relations & Planning Communication and corporate affairs 879,482 761,614 - - Facility expenses 7,049,843 6,714,155 7,049,843 6,714,155 Umpire expenses 805,418 790,666 805,418 790,666 Share of (profi t)/loss in associated entity (94) 100 - - Human Patersons Impairment Loss on Investment property 406,796 - - - Resources Stadium Unrealised loss on investments 312,396 756,060 - - Realised loss on investments 392,395 - - - AFL Community & Emerging Talent & WAFL Youth Education Umpiring Profi t/(loss) before income tax and prior to contributions 3,666,653 3,498,189 553,721 754,234 Auskick Volunteers Markets Coaching Operations Development Facility and club development contribution 256,217 473,250 256,217 473,250

PROFIT/(LOSS) BEFORE INCOME TAX 3,410,436 3,024,939 297,504 280,984 WAFL Clubs INCOME TAX EXPENSE - - - - Fremantle Claremont FC Indian Pacifi c Ltd East Fremantle FC Community WA Country NET PROFIT/(LOSS) ATTRIBUTABLE TO Football Club Ltd East Perth FC Football Peel Thunder FC Football Council MEMBERS OF WAFC 3,410,436 3,024,939 297,504 280,984 Perth FC WAAFL League Other comprehensive income South Fremnantle FC Mercantile West Coast Eagles Fremantle Subiaco FC Womens FL Fair value of available for sale investments 116,77 274,177 - - Masters FL Football Club Football Club Swan Districts FC West Perth FC TOTAL COMPREHENSIVE INCOME FOR THE PERIOD 3,522,113 3,299,056 297,504 280,984 2228 29 2010 BALANCE SHEET 2010 CASH FLOW

Consolidated WAFC Inc Consolidated WAFC Inc 2010 2009 2010 2009 2010 2009 2010 2009 $ $ $ $ $ $ $ $

CURRENT ASSETS CASH FLOWS FROM OPERATING ACTIVITIES Cash and cash equivalents 31,784,112 24,490,044 5,668,162 3,874,906 Receipts from customers 107,917,794 103,135,391 26,984,662 28,608,384 Trade and other receivables 5,795,511 6,475,868 5,046,579 5,457,184 Payments to suppliers and employees (102,413,006) (90,563,210) (24,359,798) (23,196,873) Inventories 417,093 742,489 - - Interest received 2,223,060 1,308,318 113,039 136,023 Borrowing costs (632,121) (550,359) (632,121) (550,359) TOTAL CURRENT ASSETS 37,996,716 31,708,401 10,714,741 9,332,090 NET CASH FLOWS FROM / (USED) IN 7,095,727 13,330,140 2,105,782 4,997,175 NON-CURRENT ASSETS OPERATING ACTIVITIES Other financial assets 8,330,019 10,853,384 2,110,946 2,110,946 CASH FLOWS FROM INVESTING Non-interest bearing loan receivable 375,075 400,000 375,075 400,000 ACTIVITIES Investment in Joint venture - - - - Purchase of property, plant and equipment (2,111,382) (2,001,313) (312,526) (1,097,188) Property, plant and equipment 53,104,429 54,781,364 46,682,992 48,868,397 Purchase of available-for-sale investments (493,161) (497,115) - - Investment properties 2,062,761 1,262,761 1,262,761 1,262,761 Proceeds from sale of property, plant and equipment 2,751 1,735 - - Asset under construction - 1,196,325 - - Deferred Costs (10,239) (739,524) - - Intangible assets 8,000,000 8,000,000 - - Proceeds from sale of notes 2,000 64,400 - - TOTAL NON-CURRENT ASSETS 71,872,284 76,493,834 50,431,774 52,642,104 Proceeds from sale of investments 2,808,372 1,092,981 - - TOTAL ASSETS 109,869,000 108,202,235 61,146,515 61,974,194 Purchase of investment - - - - Advances from related parties - - - - CURRENT LIABILITIES NET CASH FLOWS (USED) IN INVESTING 198,341 (2,078,836) (312,526) (1,097,188) Trade and other payables 20,595,150 20,619,928 6,549,256 5,390,635 ACTIVITIES Interest bearing liabilities - 10,406,348 - 10,406,348 NET INCREASE/(DECREASE) IN CASH & Provisions 3,377,254 2,930,630 858,607 735,204 CASH EQUIVALENTS 7,294,068 11,251,304 1,793,256 3,899,987 TOTAL CURRENT LIABILITIES 23,972,404 33,956,906 7,407,863 16,532,187 Cash and cash equivalents at beginning of period 29,490,044 13,238,740 3,874,906 (25,081) CASH AND CASH EQUIVALENTS AT END NON-CURRENT LIABILITIES OF PERIOD 31,784,112 24,490,044 5,668,162 3,874,906 Payables 9,901,898 12,166,428 12,537,388 14,933,585 Interest bearing liabilities 10,406,772 366 10,406,348 - Provisions 847,519 860,241 118,213 129,223 TOTAL NON-CURRENT LIABILITIES 21,156,189 13,027,035 23,061,949 15,062,808 TOTAL LIABILITIES 45,128,593 46,983,941 30,469,812 31,594,995 NET ASSETS 64,740,407 61,218,294 30,676,703 30,379,199

ACCUMULATED FUNDS Accumulated surplus 63,404,300 59,980,490 30,676,703 30,379,199 Reserves 1,336,107 1,237,804 - -

TOTAL ACCUMULATED FUNDS 64,740,407 61,218,294 30,676,703 30,379,199 30 31 WEST AUSTRALIAN FOOTBALL COMMISSION - STAFF SPONSORS

EXECUTIVE AFL Auskick & Primary Schools Umpiring Chief Executive Officer Manager – Clayton Anderson General Manager – Steve Hargrave – Wayne Bradshaw Administration Assistant Administration Officer – Lee Pleydell Personal Assistant to CEO – Gill Ingram – Hayley Pullyblank State Umpire Coach – Darryl Sinclair Business Development and Corporate Youth & Secondary Schools THANKS TO OUR PARTNERS Relations Manager – Graeme Dix WA Country Football League Umpire Manager Youth – Darren Davis Manager – Tim Priest Director of Finance and Administration – Michael Hnatojko Emerging Markets Manager Senior Community – Glenn Omodei Director of Facilities & Planning Manager – Clint Degebrodt – Geoff Glass Manager Junior Community Multicultural Development Officer – Paul Pitchers Director of Football – Grant Dorrington – Paul Mugambwa West Australian Executive Assistant – Bianca Taylor AFL Female Football Football League PATERSONS STADIUM Manager – Jan Cooper Operations Manager – Clint Roberts General Manager – Gavin Taylor Community Development Information Systems Coordinator – Paul Fildes Personal Assitant – Helen Riethmuller Manager Community & Volunteers – Warren Nel Operations Officer – Tracy Thompson Operations Manager – Nick King Community Development Coordinator – Historian – Greg Wardell-Johnson Event Manager – Shane Harris Sarah Cooper Senior Metropolitan Event Services Manager – Hollie Taylor Volunteers & Clubs Coordinator Community Football – Glenn Morley Events Coordinator – Jo Rao General Manager – Cameron Agnew Claremont District Development Events Staff Coordinator Manager – Dan Barnes Operations Manager – Geoff Palmer – Natalie Wasley Claremont District Development Officer Operations Coordinator – Matt Henson Operations Coordinator – Glenn Rees – Sam Cousens Office Manager – Natalie Couch Turf Manager – Nathan Saville East Fremantle District Development Administration Assistant – Sharni Rowe Assistant Turf Manager – Matt Varley Manager – Troy Kirkham Operations Assistant – Dylan Mellon Screen Technician – Stephen Crouch East Fremantle District Development Officer – Brendan Kays Operations Assistant – Jasmyn Davidson FINANCE & ADMINSTRATION East Perth District Development WA Country Football League Accountant – Elita Davidson Manager – Darcy Coffey General Manager – Cameron Knapton Coordinator – Melanie Colling East Perth District Development Officer – Brendan McFaull Country Development Manager Assistant – Patti Stack – Dale Ballantyne Peel District Development Manager HUMAN RESOURCES – Leigh Elder Administration Assistant – Kym Buck / Kellie McBean / Robyn Payne Manager – Patrick de Haan Peel District Development Officer Assistant – Vicki Bentley – Peter Brear Belt Up Campaign Assistant – Andrea Boots RECEPTION Perth District Development Manager – Darren Solomon / Scott Faulkner Goldfields Regional Manager WAFC Receptionist – Judy Chalmers – Darren Resuggan Perth District Development Officer WAFC Receptionist – Chelsea Bodilly – Joseph Brierty / Anthony Balcombe Goldfields Development Officer (part time) - Shane Tobin WAFC Receptionist – Jennifer Pearce South Fremantle District Development Manager – Bradd Gardiner Great Southern Regional Manager Patersons Stadium Receptionist – Brent Sheridan – Amelia Farrington South Fremantle District Development Officer – Louise McKenry Great Southern AFL Sports Ready Patersons Stadium Receptionist Trainee - Cameron Newbold – Kate Miller Subiaco District Development Manager – Luke Sanders / Ben Haywood Kimberley Development Officer CORPORATE RELATIONS – Aaron Dunster Subiaco District Development Officer Project Manager – Nikki Bower – Ben Haywood / Justin Fris Kimberley Development Officer – Michael Farmer Media & Communications Manager Swans District Development Manager – Steve Tuohey – Isaac Stewart Midlands Regional Manager – Glen Collins Sponsorship Executive Swans District Development Officer – Janie Brackenridge – Sarah Fisher Midlands Development Office (part time) - Mike Hind Marketing Executive – Rebecca Daniels West Perth District Development Website Coordinator – Ryan Bown Manager – Andrew Ridley Mid West Development Officer – Paul Pirrotina Assistant – Ashleigh Dewar West Perth District Development Officer – Megan O’Mara Pilbara Development Officer FOOTBALL DEPARTMENTS – Richard Coates Talent & Coaching Education Development South West Regional Manager – Shane Atherton Manager – Colin West High Performance Manager – South West Coaching & Talent Administration Officer – Jen Jenaway Coordinator – Jamie Douse High Performance Coordinator Administration Officer – Raff Guadagnino Wheatbelt Regional Manager – Louanne Wakefield – Simon Dawson High Performance Coach – Rob Wiley Administration Officer – Joan Lawson Wheatbelt Development Officer (part Administration Officer – Tarryn Kailis time) Adam Falls 32 Corporate boxes contribute to the revenue generated by Patersons Stadium 33 West Australian Football Commission Inc. Gate 6, Patersons Stadium, Subiaco Road, Subiaco WA 6008 PO Box 275 Subiaco WA 6904 Tel: 9381 5599 Fax: 9381 7947 Email: [email protected] Website: www.wafootball.com.au

Photos courtesy William Crabb Photography