Master Ad Specifications
Ad Specifications for Display – YANGO Ad Served
SUPPORTED AD FORMATS SUBMISSION STANDARDS Standard display: SWF, GIF, JPEG, PNG General Ads: • All creatives require a high-contrast 1-pixel border SUPPORTED AD UNIT SIZES • All third-party cookies must be declared prior to launch 120x90, 125x125, 234x60, 350x60, 120x120, 160x600, • Max. animation = 15 sec. or 3 loops 300x250, 425x600 120x240, 180x150, 300x600, 468x60, 120x600, 180x460, 336x280, 728x90 • No floating or pop-up creatives accepted *Sizes highlighted in bold are preferred • Flash 10 and all prior version support with ActionScript 1, 2 and 3
MAXIMUM FILE SIZES • A clickTAG must also be used with all versions of ActionScript and Flash SWF, GIF, JPEG, PNG: 50K (30K Suggested)
Flash Ads: SSL COMPLIANCE • Flash 10 and all prior version support with ActionScript 1, Many publishers and exchanges are moving to supporting 2 and 3 only HTTPS creatives. HTTPS creatives gain access to inventory in secure environments as well as everything • A clickTAG must also be used with all versions of else, YANGO therefore recommends using HTTPS (SSL ActionScript and flash Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags. Required Flash Settings • ClickTAG must open in a new browser window. This is accomplished by passing “_blank” in the getURL function ; getURL (clickTAG,”_blank”) • No external calls. Any functions that attempt to install software or access (or modify) the user’s browser settings are strictly forbidden. This includes, but is not limited to, locally shared objects (LSO) technologies (flash cookies, browser helper objects, or HTML5 Local Storage) • Max. 24FPS
1 of 9 Ad Specifications for Display – 3rd Party Ad Served
SUPPORTED AD FORMATS SUBMISSION STANDARDS • Standard display General Ads: • Rich Media: Expandables and In-Banner Video • All creatives require a 1-pixel border • All third-party cookies must be declared prior to launch SUPPORTED AD UNIT SIZES • Max. animation = 15 sec. or 3 loops 120x90, 125x125, 234x60, 350x60, 120x120, 160x600, • No floating or pop-up creatives accepted 300x250, 425x600 120x240, 180x150, 300x600, 468x60, 120x600, 180x460, 336x280, 728x90 Flash Ads: *Sizes highlighted in bold are preferred • Flash 10 and all prior version support with ActionScript 1, 2 and 3 MAXIMUM FILE SIZES • A clickTAG must also be used with all versions of SWF, GIF, JPEG, PNG: 50K (30K Suggested) ActionScript and Flash Rich Media: 30K initial load size; 1.2M for in-page video ads; 80K for expandable Required Flash Settings • ClickTAG must open in a new browser window. This is SSL COMPLIANCE accomplished by passing “_blank” in the getURL function ; Many publishers and exchanges are moving to supporting getURL (clickTAG,”_blank”) only HTTPS creatives. HTTPS creatives gain access to • No external calls. Any functions that attempt to install inventory in secure environments as well as everything software or access (or modify) the user’s browser settings else, YANGO therefore recommends using HTTPS (SSL are strictly forbidden. This includes, but is not limited to, Compliant) creatives and/or HTTPS 3rd party ad-serving locally shared objects (LSO) technologies (flash cookies, impression and click tracking tags. browser helper objects, or HTML5 Local Storage) • Max. 24FPS
2 of 9 Ad Specifications for Display – 3rd Party Ad Served
SUPPORTED AD FORMATS MAXIMUM VIDEO FILE SIZES • Pre-roll, mid-roll, and post roll video ads with or without • For 15-second and 30-second video ads, file size should a companion be less than or equal to 5 MB • Support VAST 2.0 and VPAID 1.0 standards • For 60-second video ads, file size should be less than or • Support Click-to-play and Auto-initiated formats equal to 10 MB • 15-second, 30-second, and 60-second ads MOBILE IN-STREAM VIDEO FOR APPS • Interactive video MOV or MP4 (Please note: YouTube • VAST Standard only. Video ads appear while user is allows no interactivity) engaged with app content. • In-Banner (Display) • 15-second Pre-roll only • In-Stream (In Player, In App) • MP4 creative file supported • FLV, MP4, WEBM, MPEG-1, MPEG-2, OGG, MOV,
• WMV, and MKV creative files are supported. One FLV file ADDITIONAL SPECIFICATIONS is required per creative. FLV, WEBM and MP4 files are • Video bit rate 600 kbps required for HTML5 player inventory. • Maximum video frame rate 30 fps • Any supported ad format must use a 4:3 or 16:9 aspect ratio (640 x 480 or 640 x 360 preferred) • Audio codec MP3 or AAC • Each video ad can have one companion ad COMPANION BANNER AD DIMENTIONS • Please remove all slates and countdowns • 300 x 250—Most common size supported by inventory. • YANGO recommends this ad size. • 300 x 60—Less common size supported by inventory, primarily used on YouTube. • Click tracking for companion banners is not supported
3 of 9 Ad Specifications for Pre Roll (inc. YouTube)
VIDEO ASSETS INTERACTIVITY
Option 1: 3rd Party Ad Served Created by Client • VAST tag that includes the following formats FLV, MP4 • Please provide VPAID tag and WEBM • Include Companion Banner (300 x 250) • Companion Banner (300 x 250) • File Size: <2MB • YouTube Companion Banner (300 x 60) • We accept Innovid, Brainient, Mediamind • Please note: You Tube allows no interactivity) Option 2: YANGO Ad Served (inc Mobile App)
• Format: FLV, MP4, WEBM (Mobile App MOV or MP4) Created by YANGO • Video Length: 15 or 30 Seconds. • Video file (MOV or MP4) • Size: <100MB • File size: <2MB • Bit Rate: 400kbps • Fonts / Graphics / Logos / Style guides • Mobile App: Bit Rate: 500kbps and Resolution: 480 x 320 • 3rd party and/or impression and click through URL’s/ • Frames/Sec: 24-25 or 29-30 redirect tags • Aspect Ratio: Native aspect without letterboxing (4:3, 16:9) • Companion Banner (300 x 250) • Dimensions: 400x300, 400x225 preferred SSL COMPLIANCE • Audio Codec: MP3 or AAC Many publishers and exchanges are moving to supporting • Click-through: URL or redirect for video only HTTPS creatives. HTTPS creatives gain access to • Companion Banner: 300 x 250 inventory in secure environments as well as everything • YouTube Companion Banner (300 x 60) else, YANGO therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving • Please remove all slates and countdowns impression and click tracking tags.
4 of 9 Ad Specifications for In-Banner Video
INC. CLICK TO PLAY, ROLL-OVER TO PLAY AND INTERACTIVITY AUTO‑PLAY Created by Client Video Assets • Dimensions: 300 x 60 • Format: MOV or MP4 • Format: gif, jpg, png or fla • Size: <100MB • Dimensions: 300 x 60 • Codec: H.264 • File Size: <2MB • Bit Rate: 1MB • Click-through: URL or redirect tags • Frames/Sec: 24-25 or 29-30 • End Frame: Dimensions 300 x 250 • Aspect Ratio: Native aspect without letterboxing (4:3, 16:9) • Format: gif, jpg, png or fla • Resolution: 640 x 360 or 480 x 360 • Audio Codec: MP3 or AAC Created by YANGO • When embedding YouTube Player: Provide URL for • Fonts / Graphics / Logos / Style guides / Approved copy page of video being used • Click-through URL or redirect tags • *Please remove all slates and countdowns: 300 x 250 • Companion Banner (300 x 250)
SSL COMPLIANCE Many publishers and exchanges are moving to supporting only HTTPS creatives. HTTPS creatives gain access to inventory in secure environments as well as everything else, YANGO therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags.
5 of 9 Ad Specifications for Facebook Exchange
FACEBOOK REQUIREMENTS
Advertiser approval • Advertiser name • Turn advertiser ID • Total and daily FBX budgets • Address of advertiser headquarters
View Tags • Final destination URL is a 1x1 pixel • Final destination URL contains a valid SSL/TLS certificate • Tag does not drop more than one cookie • Size of cookie is less than 1024 characters (1kb) • Tag does not redirect more than once • Sample view tag: https://view.atdmt.com/XYZ/view/123456789/direct/01/ • Tag server must be Facebook approved • Facebook servers must be able to establish a connection with the tag server and receive a response in less than one second
SSL COMPLIANCE HTTPS (SSL Compliant) creatives only accepted
Right Column Ads
AD CREATIVE Link Title – Up to 25 characters and no special characters, such as () and []; remainder truncated. Text – Up to 90 characters and no special characters, such as () and []; remainder truncated. Image – 600 pixels wide x 315 pixels high recommended. (minimum of 254x133) Consistent image aspect ratio – 1.91:1
Note: Images in your ads can include text, but may not occupy more than 20% of the image. RIGHT COLUMN AD
6 of 9 News Feed Ads
PREREQUISITES • Provide YANGO with advertising-level permission on Facebook • Provide YANGO with URL of brand’s Facebook page • Confirm campaign creative, budget, tactic and goal
AD CREATIVE Text options: Image options: • Message (90 characters) • Recommended for best image quality:1200 x 627 pixels • Name (25 characters) • Other accepted image formats: 200 x 200, 400 x 209, 800 x • Domain/Caption (50 characters) 418 pixels • Description (250 characters) Note: Any images provided outside of these dimensions will be resized by Facebook. Image ratio must be 1.91:1, or distortion Note: YANGO recommends using these character guidelines to will occur. prevent copy truncation issues with News Feed adds. Note: Images in your ads can include text, but may not occupy more that 20% of the image.
1200 x 627 NEWS FEED 200 x 200 NEWS FEED
7 of 9 Ad Specifications for Mobile – YANGO Ad Served
SUPPORTED AD FORMATS SUBMISSION STANDARDS • Standard banner: GIF, JPEG, PNG General Ads: • Interstituals: Full-Page static only that does not • All creatives require a high-contrast 1-pixel border require tapping • Max. animation = 15 sec. • No floating or pop-up creative accepted SUPPORTED AD UNIT SIZES
120x20, 120x600, 160x600, 168x28, 216x36, 300x50, Third-Party Tracking 300x250, 320x50, 468x60, 480x80, 728x90, 800x80 • Unwrapped 1x1 third-party redirect tags supported for both impression and click tracking MAXIMUM FILE SIZES • YANGO Ad Served creative is eligible for inventory that GIF, JPEG, PNG: 30K does not accept JavaScript. For example, in-app inventory on DoubleClick Ad Exchange (AdX) SSL COMPLIANCE Many publishers and exchanges are moving to supporting RESPONSE MECHANISMS only HTTPS creatives. HTTPS creatives gain access to • Tap to Call: Initiate phone call inventory in secure environments as well as everything else, YANGO therefore recommends using HTTPS (SSL • Tap to Appstore: Open platform’s Appstore or Marketplace Compliant) creatives and/or HTTPS 3rd party ad-serving • Tap to Map: Launch map app with preset destination impression and click tracking tags. • Tap to Web: Redirect user to landing page on mobile site
8 of 9 Ad Specifications for Mobile – 3rd Party Ad Served
SUPPORTED AD FORMATS SUBMISSION STANDARDS • Standard banner (using simple HTML tags) General Ads: • Interstituals: Full-Page static only that does not require • All creatives require a high-contrast 1-pixel border tapping. Mobile rich media tags use MRAD, ORMMA, and • All 3rd party cookies must be stated prior to launch HTML standards • Max. animation = 15 sec. • Expandables: Ad unit expands to an interactive rich media experience when tapping creative • No floating or pop-up creative accepted
CERTIFIED THIRD-PARTY SERVER Third-Party Tracking • Standard images: DART, Celtra, Mediamind • 1x1 third-party redirect tags supported for both impression and click tracking • Mobile rich media: Celtra • 3rd party hosted creative is not eligible for inventory that does not accept JavaScript SUPPORTED AD UNIT SIZES 120x20, 120x600, 160x600, 168x28, 216x36, 300x50, RICH MEDIA AD UNIT GUIDELINES 300x250, 320x50, 468x60, 480x80, 728x90, 800x80 After user taps to engage with a rich media ad unit, there are no limitations for video or audio duration or looping MAXIMUM FILE SIZES Recommended maximum ad unit expansion dimensions are: GIF, JPEG, PNG: 30K • Smart phone: 320 x 480 • Tablet: 1024 x 768 SSL COMPLIANCE A close button is required for tap to expand ads Many publishers and exchanges are moving to supporting only HTTPS creatives. HTTPS creatives gain access to RESPONSE MECHANISMS inventory in secure environments as well as everything All Celtra components and custom interactions supported else, YANGO therefore recommends using HTTPS (SSL Compliant) creatives and/or HTTPS 3rd party ad-serving impression and click tracking tags.
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