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Search Engine Optimization: a Survey of Current Best Practices
Grand Valley State University ScholarWorks@GVSU Technical Library School of Computing and Information Systems 2013 Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley Follow this and additional works at: https://scholarworks.gvsu.edu/cistechlib ScholarWorks Citation Solihin, Niko, "Search Engine Optimization: A Survey of Current Best Practices" (2013). Technical Library. 151. https://scholarworks.gvsu.edu/cistechlib/151 This Project is brought to you for free and open access by the School of Computing and Information Systems at ScholarWorks@GVSU. It has been accepted for inclusion in Technical Library by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Search Engine Optimization: A Survey of Current Best Practices By Niko Solihin A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer Information Systems at Grand Valley State University April, 2013 _______________________________________________________________________________ Your Professor Date Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley State University Grand Rapids, MI, USA [email protected] ABSTRACT 2. Build and maintain an index of sites’ keywords and With the rapid growth of information on the web, search links (indexing) engines have become the starting point of most web-related 3. Present search results based on reputation and rele- tasks. In order to reach more viewers, a website must im- vance to users’ keyword combinations (searching) prove its organic ranking in search engines. This paper intro- duces the concept of search engine optimization (SEO) and The primary goal is to e↵ectively present high-quality, pre- provides an architectural overview of the predominant search cise search results while efficiently handling a potentially engine, Google. -
Searching for Privacy: How to Protect Your Search Activity
Searching for Privacy: How to Protect Your Search Activity Abstract: This guide explains how to perform searches anonymously, protecting you from increasingly intrusive tracking and analysis by corporate and governmental organizations. Toll free: 866.760.0222 Toll free: 0808.101.2678 www.ioactive.com Copyright ©2010 by IOActive, Incorporated All Rights Reserved. Contents Understanding the Problem.................................................................................................................. 2 You are not Anonymous ....................................................................................................................... 2 A Solution ............................................................................................................................................. 3 Configuring your computer to perform anonymized searches.............................................................. 5 Conclusion.......................................................................................................................................... 16 References ......................................................................................................................................... 17 About IOActive.................................................................................................................................... 17 Confidential. Proprietary. Understanding the Problem If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. If you -
Paid Social Trends Iprospect QUARTERLY REPORT | 2017 Q4
Paid Social Trends iPROSPECT QUARTERLY REPORT | 2017 Q4 By Brittany Richter, VP, Head of Social Media and Katherine Patton, Director, Paid Social iProspect.com COPYRIGHT 2018 © iPROSPECT, INC. ALL RIGHTS RESERVED. iProspect Quarterly Report Paid Social Trends | 2017 Q4 2 Reviewing Overarching Q4 2017 Trends While the cost of inventory continues to rise, so does the value that brands see in paid social advertising. The brands that saw the strongest Q4 business performance were the ones that leveraged the Facebook pixel, optimized toward site engagement (Retail) or Reach (CPG, branding), took advantage of Dynamic Broad Audiences (DABA), and planned content designed for the feed. Based on iProspect client data, paid social continues to drive performance in its own right while also fueling our clients’ first-party data, which can be leveraged to drive cross-channel performance. The following trends and insights are based on analysis of the data from more than 210 brands managed by iProspect U.S. (though the spend is not confined to U.S. mar- kets). The spend data is representative of Facebook, Instagram, Pinterest, Snap, Inc., and Twitter, while performance data is specific to Facebook and Instagram only. SPEND Overall, iProspect’s paid social clients’ total Q4 social spend was up 72% quarter over quarter (QoQ) compared to Q3 2017, and 86% year over year (YoY) when compared to Q4 of 2016. Q4 is consistently the busiest time of the year for many of our clients, so it’s not unusual to see an increase spend as they strive to hit annual goals and capitalize on the holiday time period. -
Oracle Eloqua Landing Pages User Guide
Oracle Eloqua Landing Pages User Guide ©2018 Oracle Corporation. All rights reserved 07-Nov-2018 Contents 1 Landing pages overview 4 2 Landing page examples 7 3 Creating landing pages using the Design Editor 17 3.1 Working with landing page content blocks and layouts 20 3.1.1 Copying content blocks or layouts 24 3.2 Landing page styling 27 3.2.1 Background 29 3.2.2 Text Defaults 29 3.2.3 Hyperlink Defaults 29 3.2.4 Advanced Styles 29 3.3 Adding an image carousel 30 3.4 Adding a form 32 3.5 Changing the visibility of landing pages 33 3.6 Previewing landing pages 35 3.7 Creating folders for landing pages 38 3.8 Saving landing pages as templates 40 3.9 Editing landing pages 43 3.10 Making copies of landing pages 44 3.11 Deleting landing pages 47 4 Creating landing pages using the Source Editor 49 4.1 Code requirements for uploading HTML landing pages 53 4.2 Editing HTML landing pages using the Source Editor 55 4.3 Creating new landing pages and templates using the HTML upload wizard 57 5 Creating landing pages using the Classic Design Editor 63 5.1 Adding text boxes to landing pages 68 ©2018 Oracle Corporation. All rights reserved 2 of 102 5.2 Customizing landing page text boxes and images 70 5.3 Locking and unlocking objects in landing pages 83 5.4 Copying landing page objects 87 5.5 Grouping objects in landing pages 89 5.6 Using landing page recovery checkpoints 91 6 Landing page template manager 95 6.1 Granting template manager permission 95 6.2 Creating new landing page templates from the template manager 96 6.3 Editing landing page templates 98 6.4 Adding protections in landing page templates 99 6.4.1 Protected HTML landing page reference 102 ©2018 Oracle Corporation. -
Brand Values and the Bottom Line 1 1
Brand Values and the Bottom Line 1 1. Why You Should Read This Guide 3 2. Common Obstacles to Avoid 4 3. Website Structure 7 4. Keyword Research 8 5. Meta Information 9 Contents 6. Body Content 11 7. Internal Site Linking 12 8. URL Equity 13 9. The Elements of URL Equity 14 10. Assessing URL Equity 15 11. The Consequences of Redesigning Without a URL Strategy 16 12. Migrating URL Equity 17 13. Summary 18 14. Appendix 1 19 15. Appendix 2 20 16. About Investis Digital 21 Brand Values and the Bottom Line 2 1. Why You Should Read This Guide Best Practices: SEO for Website Redesign & Migration outlines organic search optimization best practices for a website redesign, as well as factors to consider in order to maintain the URL equity during a domain or platform migration. This guide illustrates the common pitfalls that you can avoid in the redesign phase of a website, making it possible for a site to gain better visibility within search engines results. Additionally, Best Practices: SEO for Website Redesign & Migration explains the importance of setting up all aspects of a website, To do a deep dive including: directory structure, file names, page content and internal into SEO for website linking. Finally, we illustrate case study examples of successful site redesign and redesigns. migration, contact Reading this guide will set you up Investis Digital. for SEO success when you undergo a website redesign. The guide will We’re here to help. help you avoid costly errors and gain more traffic, leading to valuable conversions. -
Rootkit- Rootkits.For.Dummies 2007.Pdf
01_917106 ffirs.qxp 12/21/06 12:04 AM Page i Rootkits FOR DUMmIES‰ 01_917106 ffirs.qxp 12/21/06 12:04 AM Page ii 01_917106 ffirs.qxp 12/21/06 12:04 AM Page iii Rootkits FOR DUMmIES‰ by Larry Stevenson and Nancy Altholz 01_917106 ffirs.qxp 12/21/06 12:04 AM Page iv Rootkits For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. -
What Are Facebook Messenger Ads?
1 TABLE OF CONTENTS INTRODUCTION CHAPTER 1: What is Facebook Messenger? CHAPTER 2: What are Facebook Messenger Ads? CHAPTER 3: What are the Features That Facebook Messenger Ads Offer CHAPTER 4: Three Ways to Get Facebook Messenger Ads to Bolster Revenue Growth CHAPTER 5: What is Chatbot Marketing? CONCLUSION 2 The Guide to Facebook Messenger Ads INTRODUCTION We all agree that instant messaging is simpler, more real-time and prompt. It is these attributes that lie at the bottom of the phenomenal success of apps like WhatsApp, Snap Chat, Instagram Messaging – all of which are now being increasingly used by businesses to promote their products and services. Facebook Messenger ads for eCommerce is one such channel which is being used by online businesses to interact with their prospective and current customers. With this eBook, you’ll learn how Facebook Messenger Ads are able to power your sales strategy, how you can get started with Facebook Messenger Ads and see great examples of popular brands using Facebook Messenger Ads. We will talk about Chatbot Marketing too. 3 CHAPTER 1: WHAT IS FACEBOOK MESSENGER? The Facebook Messenger is an instant messaging service by Facebook. Launched in 2011, this app can be used alongside your Facebook account on your computers, tabs or phones. While on the computer, you will see the Messenger integrated with your Facebook page. The same functionality is used through a separate app on your hand-held devices, which brings me to the next interesting fact; and that is, you don’t need a Facebook account to use its Messenger app. -
Partner in Business
PENTELEDATA’S CUSTOMER NEWSLETTER CONTENTS PARTNER IN BUSINESS OUR PARTNER IN BUSINESS - FIRST First Commonwealth Federal COMMONWEALTH FEDERAL CREDIT UNION Credit Union PenTeleData is proud of our partner- ship with First Commonwealth. First Commonwealth is the largest credit union in the Lehigh Valley, with over $550 million in LETTER FROM OUR GM assets, nearly 50,000 members and six branches. They offer the same financial services UPCOMING EVENTS found at a traditional bank, but with better FLASHBACK JUST 25 YEARS AGO...IT’S rates and lower fees. That's because they’re ALL BECAUSE OF OUR FIBER! structured differently. They are member- TECH TIP: owned and not-for-profit. Instead of earning What to do if your Cable Modem money for stockholders, they return profits to or DSL Stops Working? their member-owners (account holders) in the form of higher dividends on savings, lower DO YOU HEAR THE SONIC BOOM? rates on loans and lower fees. First Common- DOCSIS 3.0 packages for Business wealth was originally chartered in 1959 to begin this summer. An upgrade to their data processing sys- CUSTOMER CONTEST serve the employees of Western Electric in Al- tem will allow them to better serve their customers, with fully lentown. Today, they serve nearly 700 employer integrated accounts and streamlined processes. The more APRIL 2013 CUSTOMER CONTEST groups – ranging from large corporations to advanced technology will help to serve their members WINNER very small businesses. Their full-service menu quickly and efficiently with options such as mobile banking, includes everything from checking accounts OUR NEW RESIDENTIAL WEBSITE redesigned statements, account alerts via text messaging, and debit cards to mortgages, online banking FEATURES SOME VERY FRIENDLY FACES! and a customized landing page for account log-in. -
Longitudinal Study of Links, Linkshorteners, and Bitly Usage on Twitter Longitudinella Mätningar Av Länkar, Länkförkortare Och Bitly An- Vänding På Twitter
Linköping University | Department of Computer and Information Science Bachelor’s thesis, 16 ECTS | Link Usage 2020 | LIU-IDA/LITH-EX-G--20/001--SE Longitudinal study of links, linkshorteners, and Bitly usage on Twitter Longitudinella mätningar av länkar, länkförkortare och Bitly an- vänding på Twitter Mathilda Moström Alexander Edberg Supervisor : Niklas Carlsson Examiner : Marcus Bendtsen Linköpings universitet SE–581 83 Linköping +46 13 28 10 00 , www.liu.se Upphovsrätt Detta dokument hålls tillgängligt på Internet - eller dess framtida ersättare - under 25 år från publicer- ingsdatum under förutsättning att inga extraordinära omständigheter uppstår. Tillgång till dokumentet innebär tillstånd för var och en att läsa, ladda ner, skriva ut enstaka ko- pior för enskilt bruk och att använda det oförändrat för ickekommersiell forskning och för undervis- ning. Överföring av upphovsrätten vid en senare tidpunkt kan inte upphäva detta tillstånd. All annan användning av dokumentet kräver upphovsmannens medgivande. För att garantera äktheten, säker- heten och tillgängligheten finns lösningar av teknisk och administrativ art. Upphovsmannens ideella rätt innefattar rätt att bli nämnd som upphovsman i den omfattning som god sed kräver vid användning av dokumentet på ovan beskrivna sätt samt skydd mot att dokumentet ändras eller presenteras i sådan form eller i sådant sammanhang som är kränkande för upphovsman- nens litterära eller konstnärliga anseende eller egenart. För ytterligare information om Linköping University Electronic Press se förlagets hemsida http://www.ep.liu.se/. Copyright The publishers will keep this document online on the Internet - or its possible replacement - for a period of 25 years starting from the date of publication barring exceptional circumstances. The online availability of the document implies permanent permission for anyone to read, to down- load, or to print out single copies for his/hers own use and to use it unchanged for non-commercial research and educational purpose. -
Should the Google Search Engine Be Answerable to Competition Regulation Authorities?
ISSN (Online) - 2349-8846 Should the Google Search Engine Be Answerable To Competition Regulation Authorities? AKASH KRISHNAN Akash Krishnan ([email protected]) is a doctoral student in Economics at Indian Institute of Management Calcutta. Vol. 53, Issue No. 35, 01 Sep, 2018 The thought process of major competition authorities across the globe and their response to Google’s conduct in terms of manipulating its search engine is traced in this article. “The predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users . we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.” The above excerpt borrowed from Brin and Page (1998) is a testimony to the fact that the Google creators Sergey Brin and Larry Page foresaw the predicaments of operating a search engine prior to the launch of Google, much before it was faced with regulatory hurdles. Thus, it comes as no surprise perhaps that Google has been under the scanner of competition authorities across the globe including the Federal Trade Commission (FTC) of United States of America (US), the European Commission (EC) in the European Union (EU) and most recently the Competition Commission of India (CCI). The CCI on 8 February 2018 came out with an order imposing a Rs 136 crore fine on Google for “search bias” and ISSN (Online) - 2349-8846 potential abuse of dominance. Google and Competition Regulation: The US and EU Experience The first real regulatory action against search engines was when FTC (2002) issued a letter in response to the complaint filed against the search engines of the time, namely Alta Vista Co, AOL, Time Warner Inc, Direct Hit Technologies, iWon, Inc, Looksmart Ltd, Microsoft Corp and Terra Lycos SA (Google had not emerged yet). -
Paid Inclusion: Too Hot for Pharma Marketing? by John Mack
Reprinted from Volume 5, Number 3 (Mar 2006) Published by VirSci Corporation www.virsci.com www.pharmamarketingnews.com PO Box 760, Newtown, PA 18940 y 215-504-4164 Survey Results Reprint # 53-04 Paid Inclusion: Too Hot for Pharma Marketing? By John Mack I recently participated in a search engine marketing paid inclusion may ensure that the search engine panel discussion at CBI's 5th Annual eMarketing for “spider” or “crawler” software visits the client's site the Pharmaceutical Industry conference in more frequently than it would otherwise. Clients Philadelphia. I am not a search engine expert and may also have the option to submit specific practically all I know about search engine marketing keywords that describe their pages. comes from reading the PMN article “Searching for Paid inclusion should be distinguished from paid Answers on Search Engine Marketing?” and from search results, which are ads listed in separate, being a user as well as a client of Google. So, when well-labeled areas of the screen and where I was asked to sit in on the panel, I racked my placement strictly depends upon fees paid. Often, brains on what I could contribute to the discussion. Web sites bid to get the highest listing. Luckily for me the topic “paid inclusion” came up Importance of Search Marketing during a conference call with other panel members. Before further discussing the issues surrounding The experts gave me the 411 on the subject after paid inclusion and the which I knew that it was results of the PMN survey, something I could talk Natural/Organic Listings it’s important to about, especially if I could vs. -
Package 'Rahrefs'
Package ‘RAhrefs’ July 28, 2019 Type Package Title 'Ahrefs' API R Interface Version 0.1.4 Description Enables downloading detailed reports from <https://ahrefs.com> about backlinks from pointing to website, provides authentication with an API key as well as ordering, grouping and filtering functionalities. License MIT + file LICENCE URL https://ahrefs.com/ BugReports https://github.com/Leszek-Sieminski/RAhrefs/issues Depends R (>= 3.4.0) Imports assertthat, httr, jsonlite, testthat NeedsCompilation no Encoding UTF-8 LazyData true RoxygenNote 6.1.1 Author Leszek Sieminski´ [aut, cre], Performance Media Polska sp. z o.o. [cph, fnd] Maintainer Leszek Sieminski´ <[email protected]> Repository CRAN Date/Publication 2019-07-28 08:40:02 UTC R topics documented: ahrefs_metrics . 2 ahrefs_reports . 2 rah_ahrefs_rank . 3 rah_anchors . 5 rah_anchors_refdomains . 8 rah_auth . 11 rah_backlinks . 11 1 2 ahrefs_metrics rah_backlinks_new_lost . 14 rah_backlinks_new_lost_counters . 17 rah_backlinks_one_per_domain . 20 rah_broken_backlinks . 23 rah_broken_links . 26 rah_condition . 29 rah_condition_set . 31 rah_domain_rating . 32 rah_downloader . 34 rah_linked_anchors . 36 rah_linked_domains . 39 rah_linked_domains_by_type . 42 rah_metrics . 45 rah_metrics_extended . 47 rah_pages . 50 rah_pages_extended . 52 rah_pages_info . 55 rah_refdomains . 58 rah_refdomains_by_type . 61 rah_refdomains_new_lost . 64 rah_refdomains_new_lost_counters . 66 rah_refips . 68 rah_subscription_info . 71 ahrefs_metrics Ahrefs metrics Description Description of Ahrefs