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Literaturverzeichnis 127 Literaturverzeichnis 127 Literaturverzeichnis Aaker, D. A. (1991): Managing brand equity, New York u.a.: Free Press. Aaker, D. A. (1992): Management des Markenwertes, Frankfurt/M. Aaker, D. A. (1996): Building Strong Brands, New York: The Free Press. Achterholt, G. (1991): Corporate Identity, 2. Aufl., Wiesbaden: Gabler. Adjouri, N. (2002): Die Marke als Botschafter: Markenidentität bestimmen und entwickeln, Wiesbaden: Gabler. Airliners (2006): Corporate Sound soll Lufthansa Marken-Wahrnehmung stärken, URL: http://airliners.de/corporate-sound-soll-lufthansa-marken-wahrnehmung-staerken/9230 (Abruf vom 11.05.2013). Ajzen, I./Fishbein, M. (1980): Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs et al.: Prentice Hall. Allan, D. (2005): An essay on popular music in advertising and popular music: bankruptcy of culture or marriage of art and commerce, in: Advertising & Society, Vol. 6, Nr. 1, S. 434– 444. Allan, D. (2006): Effects of Popular Music in Advertising on Attention and Memory, in: Journal of Advertising Research, December 2006, S. 434–444. Allan, D. (2007): Sound advertising: a review of the experimental evidence on the effects of music in commercials on attention, memory, attitudes, and purchase intention, in: Journal of Media Psychology, Vol. 12, Nr. 3. Alpert, J.I./Alpert, M.I. (1991): Contributions from a Musical Perspective on Advertising and Consumer Behavior, in: Advances in Consumer Research, Vol. 18, S. 232–238. Alpert, M.I./Alpert, J.I./Maltz, E.N. (2005): Purchase occasion influence on the role of music in advertising, in: Journal of Business Research, Vol. 58, S. 369–376. Altenmüller, E. (2003): Musikwahrnehmung und Amusien, in: Karnath, H.-O./Thier, P. (Hrsg.): Neuropsychologie, Berlin u.a.: Springer, S. 439–449. P. Steiner, Sound Branding, DOI 10.1007/978-3-8349-4015-5, © Springer Fachmedien Wiesbaden 2014 128 Literaturverzeichnis American Association of Advertising Agencies (AAAA) (1996): Your Brand is Your Future, New York: AAAA Publications. American Marketing Association (2004): definition of brand, URL: http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=B (Abruf vom 21.10.2012). Anderson, J. R. (2007): Kognitive Psychologie, 6. Aufl., Heidelberg: Spektrum. Antonoff, R. (1983): Corporate Identity, Frankfurt/Main: Frankfurter Allgemeine Zeitungsverlag. Anzenbacher, C. (2012): Audiologos: Integrative Gestaltungsmaßnahmen vor dem Hintergrund der Musikpsychologie, Baden-Baden: Nomos. Areni, C.S./Kim, D. (1993): The influence of background music on shopping behavior: Classical versus top-forty music in a wine-store, in: McAlister, L./Rothschild, M.L. (Hrsg.): Advances in Consumer Research, Provo, UT (20), S. 336–340. Argo, J.J./Popa, M./Smith, M.C. (2010): The Sound of Brands, in: Journal of Marketing, Vol. 74, July 2010, S. 97–109. Aristoteles (1995): Über die Seele (Theiler, W. Übers.), Hamburg: Felix Meiner Verlag. Audi (2010a): Sound satt: Wie klingt die Marke Audi?, Pressemitteilung vom 23.08.2010, URL: https://www.audi- mediaservices.com/publish/ms/content/de/public/pressemitteilungen/2010/08/23/sound_satt__ wie_klingt.-download.gid-oeffentlichkeit.acq/qual- DownloadFileList.Single.DownloadFile.0001.File/0823_Audi_FeatureCorporateSound.pdf, (Abruf vom 12.05.2013). Audi (2010b): Audi Sound Studio (Corporate Sound Guideline, 05/2010), URL: http://posterous.com/getfile/files.posterous.com/carros/WmX9Ft92s9yydQy7TX9YDKACyp SGLlNnSGbucb0f6XxPiXZyFQD7m1b3yi5h/Audi_Corporate_Sound.pdf (Abruf vom 12.05.2013). Audi (2012): Gastvortrag “Audi Markenstrategie” von Sven Schuwirth, Leiter Marken- und Vertriebsentwicklung der Audi AG, gehalten am Forschungsinstitut „Unternehmensführung, Logistik und Produktion“ der Technischen Universität München, 06. Juni 2012, URL: http://www.bwl.wi.tum.de/contenido/cms/upload/pdf/lehre/download/2012s/Vorlesung_SWM /Audi_Markenstrategie.pdf (Abruf vom 12.05.2013). Literaturverzeichnis 129 Auhagen, W. (1983): Studien zur Tonartencharakteristik in theoretischen Schriften und Kompositionen vom späten 17. Jh. bis zum Beginn des 20. Jh., Frankfurt am Main: Lang. Bachofer, M. (1998): Wie wirkt Werbung im Web? Blickverhalten, Gedächtnisleistung und Imageveränderung beim Kontakt mit Internetanzeigen, Hamburg: Gruner + Jahr. Bagozzi, R.P./Gopinath, M./Nyer, P.U. (1999): The Role of Emotions in Marketing, in: Journal of the Academy of Marketing Science, Vol. 27, Nr. 2, S. 184–206. Balkwill, L.-L./Thompson, W.F. (1999): A cross-cultural investigation of the perception of emotion in music: Psychophysical and cultural cues, in: Music Perception, Vol. 17, Nr. 1, S. 43–64. Ballhausen, M./Tallau, C. (2008): Akustische Markenführung – Von der Markenidentität zum akustischen Markenauftritt, in: Transfer. Werbeforschung & Praxis, 04/2008, S. 48–55. Balmer J.M.T. (2001): Corporate identity, corporate branding and corporate marketing – seeing through the fog, in: European Journal of Marketing, Vol. 35, Nr. 3/4, S. 248–291. Balmer, J.M.T./Gray E.R. (2003): Corporate Brands – what are they? What of them?, in: European Journal of Marketing, Vol. 37, Nr. 7/8, S. 972–997. Bartholmé, R.H./Melewar, T.C. (2009): Adding new dimensions to corporate identity management and corporate communication: exploring the sensory perspective, in: The Marketing Review, Vol. 9, Nr. 2, S. 155–169. Basile, K.M. (2011): Non-traditional trademarks: tips for the 21 century, in: iam magazine, S. 36–39, URL: http://www.iam-magazine.com/issues/article.ashx?g=2e8994c5-9962-44b0- adff-ae674f204c36 (Abruf vom 16.11.2013) Baumgarth, C. (2001): Markenpolitik: Markenwirkungen, Markenführung, Markenforschung, Wiesbaden: Gabler. Baumgartner, H. (1992): Remembrance of Things Past: Music, Autobiographical Memory, and Emotion, in: Advances in Consumer Research, Vol. 19, S. 613–620. Baxter, S./Lowrey, T.M. (2011): Phonetic symbolism and children’s brand name preferences, in: Journal of Consumer Marketing, Vol. 28, Nr. 7, S. 516–523. Becker, J. (2004): Typen von Markenstrategien, in: Bruhn, M. (Hrsg.): Handbuch Markenführung (Bd. 1), 2. Aufl., Wiesbaden: Gabler, S. 637–675. 130 Literaturverzeichnis Behne, K.-E. (1997): The development of “Musikerleben” in adolescence: How and why young people listen to music, in: Deliège, I./Sloboda, J. A. (Hrsg.): Perception and Cognition of Music, Hove: Psychology Press/Erlbaum, S. 143–159. Behne, K.-E. (2003): Hintergrundmusik: Wirkung und Wirkungslosigkeit von Musik, in: Huber, L./Kahlert, J. (Hrsg.): Hören lernen. Musik und Klang machen Schule, Braunschweig: Westermann, S. 49–55. Behrens, G. (1994): Verhaltenswissenschaftliche Erklärungsansätze der Markenpolitik, in: Bruhn, M. (Hrsg.): Handbuch Markenartikel: Anforderungen an die Markenpolitik aus der Wissenschaft und Praxis, Bd. 1, Stuttgart: Schäffer-Poeschel, S. 199–217. Behrens, G./Neumaier, M. (2009): Verbale Reize in der Kommunikation, in: Bruhn, M./Esch, F.-R./Langner, T. (Hrsg.): Handbuch Kommunikation, Wiesbaden: Gabler, S. 735– 753. Belch, G.E./Belch, M. A. (2001): Advertising and Promotion: An Integrated Marketing Communications Perspective, 5. Aufl., New York: McGrawhill. Berekoven, L. (1978): Zum Verständnis und Selbstverständnis des Markenwesens, in: Dichtl et al. (Hrsg.): Markenartikel heute: Marke, Markt und Marketing, Wiesbaden: Gabler, S. 35– 48. Berg, J.-A. (2012): Sound Branding: Grundlagen, Potenziale und Grenzen einer auditiven Markeninszenierung, Hamburg: Diplomica. Bernays, L. (2004): Audio Branding. Wenn Marken von sich hören lassen, in: KMU- Magazin, Nr. 3, April 2004, S. 44–47. Berndt, R./Altobelli, C. F./Sander, M. (1997): Internationale Marketing-Politik, Berlin/Heidelberg: Springer. Bijsterveld, K./Krebs, S. (2013): Listening to the Sounding Objects of the Past: The Case of the Car, in: Franinovic, C./Serafin, S. (Hrsg.): Sonic Interaction Design, Cambridge: MIT Press, S. 3–38. Birbaumer, N./Schmidt, R. F. (2006): Biologische Psychologie, 6. Aufl., Berlin: Springer. Birkigt, K./Stadtler, M. M./Funck H.J. (2002): Corporate Identity – Grundlagen, Funktionen, Fallbeispiele, 11. Aufl., München: Verlag Moderne Industrie. Literaturverzeichnis 131 Blair, M.E./Hatala, M.N. (1992): The Use of Rap Music in Children’s Advertising, in: Advances in Consumer Research, Vol. 19, S. 719–724. Blattner, M.M./Sumikawa, D.A./Greenberg, R.M. (1989): Earcons and Icons: Their structure and common design principles, in: Human Computer Interaction, 4 (1), S. 11–44. Blesser, B./Salter, L.-R. (2009): Spaces speak, are you listening? Experiencing Aural Architecture, Cambridge/London: MIT Press. Blinda, L. (2003): Relevanz der Markenherkunft für die identitätsbasierte Markenführung, Arbeitspapier Nr. 2, Lehrstuhl für innovatives Markenmanagement, Univ. Bremen. Blood, A. J./Zatorre, R. J. (2001): Intensely pleasurable responses to music correlate with activity in brain regions implicated in reward and emotion, in: Proceedings of the National Academy of Sciences of the United States of America, Vol. 98, Nr. 20, S. 11818–11823. Blood, A. J./Zatorre, R. J./Bermudez, P./Evans, A. C. (1999): Emotional pleasant und unpleasant music correlate with activity in paralimbic brain regions, in: Nature Neuroscience, Vol. 2, Nr. 4, S. 382–387. BMW (2013): Neues Sound Logo für die Marke BMW, Pressemitteilung vom 18.03.2013, URL: https://www.press.bmwgroup.com/pressclub/p/de/pressDetail.html?title=neues-sound- logo-f%C3%BCr-die-marke- bmw&outputChannelId=7&id=T0137954DE&left_menu_item=node__2205 (Abruf vom 22.03.2013) Bochmann, M. (2011): Audi Corporate Sound, in: Bronner, K./Hirt, R./Ringe, C. (Hrsg.): Audio Branding Academy Yearbook
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