ULLSWATER 'STEAMERS' 2015 PRESS PACK 'A BREATH of FRESH AIRA' Produced on Behalf of Ullswater 'Steamers' by Catapult
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ULLSWATER ‘STEAMERS’ 2015 PRESS PACK ‘A BREATH OF FRESH AIRA’ Produced on behalf of Ullswater ‘Steamers’ by Catapult PR. 01253 891114 – www.catapultpr.co.uk Romance, Nature & Great Fresh Air Fun Underpin ‘Steamers’ Big News For 2015! Lake District visitor attraction, Ullswater ‘Steamers’ is set to become a real force of nature during the 2015 tourism season, as it launches its fourth pier on England’s most beautiful lake and opens up a whole new world of opportunity for walkers, sightseers and lovers of the arts. The new purpose-built jetty will be at Aira Point, near to the majestic Aira Force waterfall, said to be the most impressive cascade of water in the Lake District. The new pier is a joint project between the National Trust, which owns and manages the area around Aira Force, and Ullswater ‘Steamers’ and will be the first Lake District jetty to be constructed in the last fifty years. The pier will open on May 23, 2015. This jetty will open up the western side of Ullswater to walkers and visitors and will also provide the Steamers with a new route, as well as new education/cultural tour options. It will allow visitors to disembark close to Aira Force and take the short walk, up to and around the waterfall before walking back to Glenridding Pier (around 3 miles), or cruise from the Aira Pier to Glenridding and then walk back to Aira Force. Having reached the Falls, visitors will find fabulous opportunities to see, photograph and sketch what is one of the most breathtaking sights in the Lake District. The new jetty will provide lake access to the western shore and the waterfall in a way that visitors have not enjoyed in the past. Walks & Wordsworth People have been visiting Aira Force since the 18th century, but the 2015 season will see walkers taking to a new off-road path between Glencoyne Bay and Aira Force, as well as using reinstated, historic footpaths and another circular trail, created through the addition of a bridge with a viewing platform of the Falls. Glencoyne Bay is of literary importance, as it is where the poet Wordsworth first saw his ‘daffodils’ (Lenten Lilies), while walking back to Grasmere with his sister, Dorothy, on April 15, 1802. In spring, walkers visiting Glencoyne Bay will see a similar delightful sight, as the daffodils still bloom along the lakeshore, at this spot, every Spring. The new cruise will provide an excellent opportunity to view them closer, from onboard. Stupendous as the waterfall is, for both the untrained eye and the geologist or geology student, who can appreciate in equal measure its roaring torrent of water tumbling 70 feet down into a chasm below, Aira Force is also of artistic importance. The artist Joseph Mallord William Turner depicted the majesty of Aira Force in 1797 and his graphite on paper work is now housed in the Tate Collection, having been accepted by the nation as part of the Turner Bequest in 1856. With the new film, ‘Mr Turner’, having been screened in the UK in Autumn 2014, there is sure to be much interest in Turner’s work. Additionally, Aira Force is inextricably linked with the poet Wordsworth. The waterfall is steeped in the legend of Sir Eglamore and the lady Emma and surrounded by the history of the Crusades and the tragedy of loss. William Wordsworth’s poem, ‘The Somnambulist, presents the legend in verse, explaining how Sir Eglamore had to journey abroad, leaving the restless Emma behind. Emma began to sleepwalk, as she waited for her true love’s return, but Sir Eglamore was unaware of this. He arrived back late one night and rested by the waterfall, so as not to awaken the house. He saw a figure that he thought to be a ghost, but then recognised Emma and reached out to her. His touch frightened her, in the midst of her sleepwalking, and she tumbled into the chasm below the waterfall. His efforts to save her were in vain and he lived, forever more, as a hermit by the waterfall. Today, some say they have seen the ghost of Emma around Aira Force. What is often the case is that visitors see the spectacular Aira Rainbow shining between the drops of water cascading down the ravine. Children may also claim to spot The Nozomi Bird, this being a character created by Anja Phoenix, in her Tale Trails series of family walks, which are based around myths rooted in Lake District culture. Whatever the reason for wishing to visit Aira Force, nature will not disappoint at this glorious spot and combining a visit with an Ullswater ‘Steamer’ cruise will be a ‘must-do’ activity in the Lake District in 2015. Please visit www.ullswater-steamers.co.uk closer to the pier’s opening in May 2015. for more information on fares and routes. Keep checking social media and the website for details of the NEW cultural and educational tours involving Ullswater ‘Steamers’ and Wordsworth Trust and Dove Cottage, which will be on offer for the 2015 season. ENDS The Divine Dozen – Ullswater ‘Steamers’ Funnels Fun, Creativity & Natural Experiences Through 12 Top Events Ullswater ‘Steamers’ 2015 season may be headlined by the opening of Aira Pier, but it has a supporting line-up of fabulous events that offer specific reasons to visit stunning Ullswater and opportunities to do something different. Brand new for 2015 are three events that will please all the family. The first in the calendar is an exquisite new ‘Dawn Photography Cruise’ experience, which will run on March 5 and then again on November 5, providing the opportunity to witness dawn over the lake at different times of year, if participants wish to book twice. Mark Littlejohn - an award-winning photographer specialising in photographing moody, atmospheric early morning conditions – will run this experience. Participants will board a private charter for a 6am departure and spend 3.5 hours on board, learning how to capture the essence of dawn through the lens, with Mark’s expert instruction. Tickets cost £45, which includes cruise, tuition and a complimentary tea or coffee. Participants need to dress in suitable clothing and bring breakfast with them. The second new event is a ‘Superhero Weekend’, taking place over the first May Bank Holiday (May 2-4, 2015) and encouraging all kids to dress up as their superhero, whether that is Batman, Supergirl, a pirate or a Power Ranger! All children under the age of 15, who are dressed as a superhero, will be eligible for free travel on the ‘Steamers’ vessels, if accompanied by a full-fare-paying adult. This offer cannot be used in conjunction with any other. Families submitting photographs of their super heroes to Ullswater ‘Steamers’ social media sites will enter a prize draw to win a prize. From August 7-8, the Steamers will be welcoming campers staying at sister caravan park, Waterfoot Park, on Ullswater, where a special RSPB Big Sleep Out event will be taking place. Those on the special camping weekend at the park, as well as those holding RSPB activity tickets, will receive a complimentary return cruise ticket from Pooley Bridge to Howtown, along with a self-guided RSPB trail for the 6-7 mile walk back to Pooley Bridge. RSPB activities will be on offer to those booking a holiday in a touring caravan or wigwam, or staying in their holiday home at Waterfoot Park, if they purchase a special RSPB ticket. Activities on offer from the RSPB will include a bat walk, campfire activities, Make a Bug a Home and bat box making. Self-guided activities will include den building and a trail walk from Ullswater ‘Steamers’ pier. For more information visit www.waterfootpark.co.uk or call 017684 86302. These events and offers may be new, but the popular events are still in the calendar, with some having a new twist. On February 28 and March 1, the Marmalade Madness event will see those boarding the 9.45am sailings travelling for free, if they have a full jar of marmalade in hand. This is to celebrate the staging of the annual international Marmalade Festival at Dalemain Mansion & Gardens, near Pooley Bridge and toast and marmalade can be enjoyed on board. Any jars of marmalade left behind by passengers will be donated to the Salvation Army in Penrith. Any Ullswater ‘Steamers’ ticket holders will receive discounted entry into the Dalemain Marmalade Festival throughout the weekend Over Easter there will be another Teddies Go Free, which sees Ullswater ‘Steamers’ encouraging children to give their teddy a day out. From April 3-16, children travelling with their teddy can board free-of-charge and also enjoy free HARIBO treats at the Pier Houses and fun colouring sheets on board the boats. The offer operates on the basis of one child going free with every full-fare-paying adult. This offer cannot be used in conjunction with any other. There will also be prizes for ‘Best Dressed Bear’ and ‘Give A Bear A Home’ if parents visit Ullswater ‘Steamers’ social media sites. Families touring the area around the lake could also visit Lowther Castle & Gardens, where there will be a Teddy Bear Picnic over the Bank Holiday weekend. Every Wednesday from May 27 to August 26 will see special Fellsman Excursions taking place, giving passengers on the iconic steam railway, ‘The Fellsman’, operated by Statesman Rail Tours, the opportunity to book an optional excursion on a Cumbria Classic Vintage Coach and a one-hour cruise with Ullswater ‘Steamers’. More details can be found at www.statesmanrail.com or call 0845 310 2458, to book.