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Variations in Media Framing of U.S.-Cuba Policy

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Variations in Media Framing of U.S.-Cuba Policy The University of Maine DigitalCommons@UMaine Honors College Spring 2019 Variations in Media Framing of U.S.-Cuba Policy Anna Foster University of Maine Follow this and additional works at: https://digitalcommons.library.umaine.edu/honors Part of the International Relations Commons Recommended Citation Foster, Anna, "Variations in Media Framing of U.S.-Cuba Policy" (2019). Honors College. 527. https://digitalcommons.library.umaine.edu/honors/527 This Honors Thesis is brought to you for free and open access by DigitalCommons@UMaine. It has been accepted for inclusion in Honors College by an authorized administrator of DigitalCommons@UMaine. For more information, please contact [email protected]. VARIATIONS IN MEDIA FRAMING OF U.S.-CUBA POLICY by Anna Foster A Thesis Submitted in Partial Fulfillment of the Requirements for a Degree with Honors (International Affairs) The Honors College University of Maine May 2019 Advisory Committee: Mark Brewer, Professor of Political Science and Preceptor in the Honors College, Advisor Christine Beitl, Associate Professor of Anthropology Melissa Ladenheim, Associate Dean of the Honors College Maria Sandweiss, Lecturer in Spanish James Warhola, Professor of Political Science © 2019 Anna K. Foster All Rights Reserved ABSTRACT This thesis looks at the usage of media framing in regard to Obama’s and Trump’s U.S.-Cuban policy. It analyzes articles from the New York Times and the Miami Herald and how they used framing techniques to present Obama’s 2016 opening of relations with Cuba, and Trump’s 2017 change in policy. After reading through the articles, content analysis was used in order to quantify the trends found in the framing techniques used by both papers. The findings of this paper show two very different approaches to both policies, despite many similarities in the framing techniques used by the New York Times and the Miami Herald. These findings were then analyzed to understand how and why the papers chose to present the policies the way they do. Using content analysis, the articles were then analyzed in order to identify trends in the usage of media framing by both papers. This research led to the findings that the Miami Herald and the New York Times presented two very different perspectives in regard to Obama and Trump’s change in policy. The Miami Herald presented a more positive perspective of Trump’s policy change, while the New York Times was more supportive of Obama’s change and against Trump’s new policy. These two perspectives are key in shaping the opinions of the audience of both audiences and due to the large readership of both papers, likely have impacted millions of Americans, and their opinions on U.S.-Cuba policy ACKNOWLEDGMENTS First of all, I would like to thank Dr. Mark Brewer for taking on this project. Without him this thesis would not exist. I’d like to thank you for believing in me and pushing me to do the best work I can. I’d also like to thank Dr. Robert Glover, you advocated me throughout my time working on this project, and I would not have made it through this process without him. To Kathleen Brown, I’d like to thank you for providing me with endless support and laughs. You kept me sane this year and for that I owe you the world. To Helene, Emily, Aleida, and the rest of my Cuban family, thank you for teaching me what is most important in life: passion, happiness, and family. You all inspire me to pursue the truth every day. I’d also like to thank Kim Wallace, for believing in me and encouraging throughout my time working on my thesis. Finally, I’d like to thank my parents. You’ve always been my biggest fans and I would not be where I am today without you. You were the only people who didn’t laugh when I told you that I wanted to go abroad to Cuba and this thesis would not exist without you. Your support means the world to me. You’ve both taught me that life is too short to be anything but curious, passionate, and fearless. I love you both more than I could ever express. iv TABLE OF CONTENTS Chapter 1: Introduction 1 Purpose of Thesis 3 Why my Thesis Topic 4 Chapter 2: Journalistic Framing 6 Origins 6 Media Framing 6 Context within Political Science 11 Chapter 3: The U.S. and Cuba 16 History of the U.S. in Pre-Revolutionary Cuba 16 Castro’s rise to power 18 John F. Kennedy 19 Lyndon B. Johnson and Jimmy Carter 20 Ronald Reagan 21 George H.W. Bush 22 Bill Clinton 24 George W. Bush 25 State of U.S. Cuba Policy and Obama’s first term 27 Obama’s Second Term 28 The original statement of changes 30 Presidential Policy Implementation 20 Trump’s Cuba Policy 33 Role of Cuban-Americans in election 33 Original Statement 34 v New Policy Implementation 35 Chapter 4: Methodology 38 Chapter 5: Analysis: Framing U.S.-Cuba Policy 44 Usage of Media Frames 47 Morality of the Cuban Government 48 Human Interest Framing 52 Public Opinion Framing: 55 Consequence Framing 60 Obama’s Policy- Consequence Framing: 64 Chapter 6: Discussion and Conclusion 67 Works Cited 74 Appendix 77 Author’s Biography 80 vi LIST OF TABLES AND FIGURES Table 3.1: Obama Policy Implementation 32 Table 3.2: Trump Policy Implementation 36 Table 5.1: Frequency of Articles (Obama 2016 and Trump 2017) 44 Table 5.2: Frequency of Articles (Obama, 2014) 45 Figure 5.1: Article Titles as Indicators 45 Table 5.3: Cuban Government Descriptors (Obama) 49 Table 5.4: Cuban Government Descriptors (Trump) 49 Figure 5.2: Cuban Government Descriptors (Frequency %) 51 Figure 5.3: Frequency of Gov. Descriptors by Paperand Administration 51 Table 5.5: Frequency of Opinion Articles 56 Table 5.6 New York Times Opinion Article Titles 56 Table 5.7: Miami Herald Opinion Article Titles (Obama 2016) 57 Table 5.8: Miami Herald Opinion Article Titles (Trump 2017) 58 Figure 5.4: Consequence Framing, New York Times (Trump 2017) 61 Figure 5.5: Consequence Framing, Miami Herald (Trump 2017) 63 Figure 5.6: Consequence Framing, Miami Herald (Obama 2016) 64 vii CHAPTER 1: INTRODUCTION The U.S. has had a long and complicated relationship with the island of Cuba. Since the end of the Cuban Revolution, when Fidel Castro first came to power, the U.S. has continued to implement restrictive policies against the island of Cuba. The Foreign Assistance Act in 1961 allowed the president to enact the Cuban Embargo, and since then there have been numerous acts passed, through executive orders and Congress, to strengthen the U.S. stance against Cuba, specifically restricting economic and diplomatic relationships between the two countries. This trend continued until 2008, with the election of Barack Obama. When Obama first came into office, he began to create slow incremental changes to U.S.-Cuba policy. Obama’s policy marked the first significant attempt to re-establish relations with Cuba since the Cuban Revolution. Starting in 2009, Obama began to open economic relations with Cuba. This change came when he allowed for remittances to be sent to the island and encouraged family travel. The year 2014 marked the beginning of Obama’s attempts to thaw relations with Cuba. It was at this point that Obama began talks with Castro in regard to the re-establishment of diplomatic and economic relations. Eventually, in 2016, Obama released a groundbreaking policy re-establishing diplomatic relations between the U.S. and Cuba and allowing for greater travel to Cuba. This policy, entitled “United States-Cuba Normalization,” was put in place by executive order and looked to accomplish four overarching goals. These goals were to enhance the security of U.S. citizens nationally and internationally, enhance the Cuban economy with greater opportunities for the Cuban people, increase respect for individual rights within Cuba, and integrate 1 Cuba into international and regional systems (such as the Organization of American States). One of the concerns that supporters of Obama’s policy had was the ability of the next president to dismantle his new Cuba policy due to the fact that it was put in place by executive order. This fear was further realized throughout the 2016 elections. With two Cuban-American candidates running in the primary, Ted Cruz and Marco Rubio, as well as Jeb Bush who had previously been Governor of Florida, Cuban- American voters became a key population. Because of this, many Republican candidates came out in support of reversing Obama’s Cuba policy. Donald Trump was no different. Throughout his time on the campaign trail, Trump promised to dismantle Obama’s new Cuba policy, often calling it a “bad deal.” In June of 2017, the same year that he was inaugurated, Trump officially announced his Cuba policy entitled, “Strengthening the Policy of the United States Toward Cuba.” This policy dismantled parts of the policy put in place by Obama, creating restrictions on travel to Cuba, and ending the open diplomatic relations that had existed under Obama. This policy was presented as an important step in helping to create a more democratic Cuba and outlined five changes. These changes were, ending economic practices that involve the Cuban government, reinstating the ban on tourism in Cuba, supporting the economic embargo, increasing efforts to expand free press, internet, etc. and the discontinuation of the “Wet Foot, Dry Foot” policy, a policy that allowed for Cuban immigrants to gain permanent residency in the U.S. after only one year of living there. With such drastic changes in a short period of time, there was widespread coverage of the issue.
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