Volume 24, Number 14

July 22, 196543

British American Oil Company's Musical Showcase, a half-hour weekly television quiz - and -music program, goes national August 1. Twenty-two Western -Canadian stations are being added to the 31 -strong eastern roster. Other switches, to more elaborate production and all -live prize displays instead of graph- ics, will follow. So will a change to a paid quiz panel. (B-A wants more money fed into customer prizes - less to the on -air panel participants). The oil company's April dealer letter is reported to credit Showcase with pulling close to a million mail entries and in- creasing the rate of B -A credit card applica- tions by 300 per cent since first airing March 28. In the photo (1. to r.) are: Phil Lauson, Foster Advertising (); Jack Neuss, retail programs director for B -A (and creator of Showcase); George LaFlêche, emcee and singing star; Denny Vaughn, musical director; Peter Lussier, director -producer, and Bob McNicol, Foster Advertising (Toronto).

This is baseball? That's what CFCB Radio in Cornerbrook, Newfoundland, and the local CBC Radio employees seem to think. At least they recently played a three -inning grudge match in their outlandish outfits and called it softball - even agreed on a 2-2 tie score once the shenanigans were over. It was all in a good cause - for the local . Price of admission to the game was set at one forget-me-not (the flower of remem- brance) per customer. Evidently the Legion's `lower sales were helped considerably.

if anyone's thinking of replacing a semi -liter- ate secretary or two - in, say, five years - here are three likely candidates. They're win- ners of a recent Spelling Be e telecast by CFCL-TV in Timmins. Twenty-four schools entered teams -of -three for the 26 -week series, won by the St. Jeanne d'Arc School in Anson - ville Ontario. In the photo CFCL General Man- ager René Barrette presents the Spelling Bee Trophy to the winners and their principal, Sister Céline -de -Jésus . Local teachers have encouraged CFCL to renew the show next season.

CFCF-TV in Montreal recently offered an all - expense -paid holiday in Nassau tq youngsters competing in a Treasure Island contest held in conjunction with Surprise Party, a favorite CFCF afternoon children', prógram. The win- ner, Jean Shepherd, is pictured with her moth- er and "Magic Tom" Auburn, host for the trip and popular producer and performer for the television station. News from Advertising Avenue I About Radio and Television .. . SIGHT & SOUND Accounts, Stations and People

THE FIRST SALES TAX ON Can- practical purposes, Bell cannot bec's borders. Announcement was made at the same adian broadcast communications is isolate the tax for transmitting one Calls placed from Montreal to time as the appointment of an accomplished fact - or virtually particular program. However, based Toronto and billed collect through Radio -Television Representatives so. On July 14 Bell Telephone Com- on proportional studies of the per- any Toronto number also apparently Ltd. to sell what RTR President pany reported the Quebec Telecom- centage of circuitry and total net- avoid the tax, according to the Bell Gordon Ferris describes as "Can- munications Tax Act had passed work facilities used, Bell can pro- official. ada's Fifth Market". third reading in the Quebec legis- duce an overall tax figure. As a And if a long-distance call to Pointing out that these three lature, and said "royal assent is result, special arrangements have goes ten -thousand watt stations individ- expected momentarily." been worked out with the CBC and Halifax scot free, can Quebec rightly tag a network program fed ually dominate their coverage areas, CTV by which the overall tax on In fact the telephone company across the tax province to points Ferris said they have a combined said the six per cent tax had been program transmission through Que - east? audience of 512,280, which is lar- bec will be billed on a monthly ba- ger than the city of Edmonton. appearing on some Bell bills since For another stickler, take the June prior to official sanction of sis with the regular network charg- 4, es." case of a network TV show fed to "Per capita income, retail the legislation. Montreal with an unsponsored seg- sales and other elements create a (2) Wire or Microwave Broadcast industry efforts to Private ment to be sold by the startling comparison with many ma- a station's local station forestall the tax apparently came to Transmission (from as a jor markets in ," he said, own spot vehicle. Does the net- nothing. Jean Pouliot, president of broadcast studio to its trans- work, adding: mitter or to like cable TV operators, be- the Canadian Association of Broad- satellite stations) - come "The six per cent tax applies." a wholesaler in such circum- "Each station covers a similar casters, sent an early -June letter stances? And is the local station but contiguous area in which in- outlining broadcaster objections to (3) Cable TV - "Cable TV then responsible for tax on its share dustrial development is rapidly re-' the scheme to Hon. Eric Kierans, companies are considered whole- of the program? placing the dependency on agricul- Quebec Minister of Revenue. salers, and the tax applies only at Network executives frankly tural income. By mid-July, Kierans hadn't the retail level. As a result, the don't know, at the moment. At CTV "It is expected that potash will bothered to reply. customers of cable TV companies apparently will be the per they're not even con- exceed in five years the export of Bell has outlined three assessed six cent scious prin- tax. that they've reached a " bil- wheat and grain, and the addition of cipal applications of the tax act: ling arrangement" with Bell Tele- many hundreds of oil wells is fur- some obscure (I) Network Transmission There are still phone. ther diversifying the economy" he - features to the tax. and "The tax applies on that portion of sales First said. is of Que- PROSPECTS FOR PUTTING f oot- network transmissions which pass foremost the question ball on of the tax on television on the scheduled Presentations in Toronto and through the province of Quebec. For bec's method levying July start date improved station-owned transmission facili- 30 during Montreal are being planned by the July. Michael Wood, manager of Inter three ANNOUNCEMENT ties either land to transmit- stations to acquaint agencies - -lines Production Incorporated Toronto, and their ters or microwave setups feeding clients with all pertinent G. B. RYAN COMPANY reports an additional quarter of the facts in the total area. satellites. eastern telecasts and APPOINTMENT signed, half A A FEW CHANGES ARE ON A Bell spokesman gave it as TAB the western game sponsorship in the for the 1965 production of the Radio his belief that the tax would be bag. Commercials Festival, scheduled charged as a factor of the assessed "One more national quarter for November 4 in Toronto. A new value of privately -owned transmis- sold we're sion facilities. and in," he explained. Public Service Announcement cat- (An additional quarter would leave egory will replace two discarded But is there a possibility net- Bouchard, Champagne, Pelletier, entry categories in an effort to make work shows beamed via microwave Ltd., the Montreal agency control- the festival "more meaningful to across Quebec to the Maritimes will ling IPI, in the same position as everyone involved in this country's escape the tax? The spokesman last year's rights -holder. The CTV radio industry," as the festival says long-distance tolls are being Television Network was left with chairman says. dunned for six per cent only if they one-quarter of 1964's western game Chairman David Broome of Roth- originate and are billed within Que- sponsorship going- begging.) ANNOUNCEMENT mans of Pall Mall Canada Limited Wood says IPI is "taking in adds, "There will be a significant BYLES, GIBB & ASSOCIATES letters of intent" rather than sign- reduction in the number of awards, APPOINTMENT ing contracts with advertisers, "be- but each person who wins an award cause we haven't got a network as this year will know he has produced yet." an outstanding radio commercial." A CTV spokesman has claimed the networks will have difficulty The new setup will provide of mounting the first telecast in any three entry categories, instead period less than three weeks. last year's four: A THREE WESTERN STATIONS (1) Straight voice announce- have jointly announced the forma- ment techniques except music. MRS. EDNA SLATTER tion of the Golden West Market to be sold on one rate card, effective (2) Commercials using. music Mr. V. G. Hatherly, General Manager of August 1. and integrated lyrics, and the Ryan Department Stores in Guelph, announces the appointment of Mrs. Edna The announcement was made (3) Public service. Slatter as Merchandise Manager and by John Craig, president of CKX, Radio Editor. Prior to joining the Ryan Brandon, Hugh Dunlop, manager of The Radio Sales Bureau and organization, Edna Slatter was owner of CKDM, Dauphin and George Galla- Radio and Telt vision Executives Accessories in the House of Hats and gher, manager of CJGX, Yorkton, Club of Toronto, co-sponsors of the Guelph. She migrated to Guelph eight whose stations will make up the festival, expect entries to start years ago and took with her the exper- new package. ience of a varied and interesting career coming in by September 1. which took her through banking, invest- ments, interior decorating, radio and advertising. She was with the Canadian Broadcasting Corporation for 14 years and during that time was on Eaton's PAUL CHOUINARD Fashion Council representing the radio Paul Chouinard, RADIO NEWFOUNDLAND industry, for four years. Later she was well experienced in the National Manager of Lorne Greene's Academy of Sales and Broad- Radio Arts and then Publicity Director cast field, joins the Montreal office for Radio Representatives. of Byles, Gibb & Associates Lim- VOC VI vi . ÇHCM ited. So she's in the fashion business now but during the past several years she's Mr. Chouinard was National Sales panel been on CBC's Flashback - on Representative in /0, 000 watts 10,000 watts the Toronto for we /AV shows on Kitchener TV and on CKAC did her own Montreal. Prior to that he Elaine Cole Show and she was associated radio writing for her own shop and now with two other M is Radio Editor for Ryans - so she Quebec Radio Stations, and with never quite got away from us . . . and General Foods and Standard Brands BEST BUY IN Eaaeue doesn't want to she says. in Montreal. 'axh the all Canada man

Canadian Broadcaster BBG versus CJOR

Claims station being legislated out of existence

"SOME PEOPLE WOULD SAY than anyone in the broadcasting cause "another worth to the or- a licensee exercise sufficient CJOR asked for it, but - industry ever imagined." ganization is just evaporating. supervision and direction of the The staff is leaving steadily," station to ensure its operation "Unless the station gets a In discussing the station's current predicament, Williams he said - "trained newsmen, in the public interest." sudden upswing in financial re- continuity writers ..." venues - and that's just not explained that immediately be- When interviewed by tele- possible - or an injection of fore or during the June BBG He said propositions to buy phone, Williams was adamant in capital, it's unlikely the station hearings, a representative of the station had been put to Mrs. claiming the BBG should have will continue to operate beyond the minority shareholders appar- Chandler "in the last couple of no power to make decisions as the end of July." ently said he believed the com- days- and one figure suggested to station licensability on terms pany was worth $400,000. was $250,000 for the physical that might be called, in effect, Or as Vancouver lawyer assets." matters of taste. Louis A. Williams went on to "Even that's changed," say, the Board of Broadcast Williams said, implying that the In the meantime the BBG "Take the case of a BBG iovernors' actions relative to value should now be revised recommendation granting CJOR a that doesn't like rock 'n roll on page 4) he westcoast station have vir- downward. temporary license extension to (continued October and .ually legislated it "out of ex- "But as of the 30th of March 31, soliciting alter- ANNOUNCEMENT istence." (nine days before the BBG re- native applications for use of the station's 600 kc. frequency, CKLW-TV MANAGER Williams was recently ap- commended non -renewal of the has apparently been sanctioned pointed president of CJOR by station's license) I would have by the Department of Transport. Mrs. Marie Chandler, holder of thought CJOR was worth three 54 per cent interest in the radio times that amount." Decision Handed Down station. An application for per- Williams also contended Jim Allard, executive vice- mission to transfer 3050 of her the CJOR case ought to "really president of the Canadian Asso- shares to Williams, who other- open the broadcast industry's ciation of Broadcasters, said on wise owns no in CJOR stock eyes." July 13 that it was his under- Limited, was not approved by "Several people seem to standing Transport Minister J. the BBG following the board's have thought I was playing F. Pickersgill had put his seal June 15-18 sessions. some sort of a game at the hear- of approval on the BBG's sug- Williams said his represen- ings," he continued, "trying to gested course of action. Basic- tations to the BBG at the hear- create sympathy for the station." ally the BBG position has been ings, as to the financial condi- that contru1 of the station must But there wasn't a shred of .tion of the company, were not in pass into hands other than Mrs. truth to this argument, Williams any way exaggerated. At the Chandler's. EDWIN C. METCALFE insisted. He maintained CJOR's Ottawa sessions, Williams had However some broadcasters Edwin C. (Ed) Metcalfe, Director of plight was and is genuine. As a forecast bankruptcy for the com- are reported to feel there is room Sales/Operations of CKLW AM -FM - matter of fact he said the word pany in the not -too -distant for doubt concerning the BBG's TV, has been named Manager of future. to describe his reaction to the or the Department of Transport's CKLW Television and assumes re- sponsibility for all operations of situation isn't irritated or angry- legal authority to deprive a sta- And on July he said, the Windsor television station, S.C. 7, "the word is `seething'." tion of its broadcast license "The financial problems now - Ritchie, president of Western Ont- While getting his second particularly on such grounds as ario Broadcasting appear to be worse than I had Co. Ltd., announ- breath, Williams conceded that the BBG cited in its recommen- ced. Mr. Metcalfe began his broad- imagined. Immediate steps had Mrs. Chandler intends to do dation to the Minister on April casting career in 1942 with KDKA, to be taken to move le company Pittsburgh, Pa., subsequently moving everything she can to keep 8. so it would not get into a bank- to sales and operations posts with CJOR on the air, partly in order rupt position." As part of its announce- KTTV-TV and ABC in Los Angeles. to some the s retain of station' ment the BBG said, "Having He served as Vice President and Sixteen of the station's 41 value a concern. But as going examined the station's record of General Manager of Weed Television employees were released a month support Corp., New York, prior to joining lack of commercial will performance, the board is not ago. At the time Mrs. Chandler probably result in CJOR being RKO-General National Sales in New satisfied with the past opera- York as salesmanager. Mr. was reported to have stated, reduced to a straight music and Metcalfe tion of the station by CJOR Lim- joined CKLW in 1963. He took over "They are good capable people, news after the end of station ited. The board has no confid- his new post July 1st. and it hurts me greatly to take he added. July, dence that CJOR Limited can as this step as a result of the ex- "One of CJOR's remaining tremely harsh and unjust recom open -line programs will go off mendations of the BBG." the air in three days (July 10). SERVING SOUTH-CENTRAL ONTARIO FROM OSHAWA Power to do Harm The other is to be kept going at least a week." "It would appear," she evidently continued, "that the Does this mean there'll be AN IMPORTANT MARKET government regulatory body has further staff reductions? Hardly * Already in Canada's highest income area the power to do harm far greater necessary, Williams hints be- Oshawa's average weekly wage has increased to $125.97 * Surging wages mean more sales for your product

* CKLB reaches this buying power 24 hours a day

Bookjacket notes - fable of contents. "YOUR KL RADIO" MAN HAS ALL THE FACTS

CKLB-AM 1350 KC 10,000 Watts CKLB-FM 93.5 MC "ACTION CFCN 14,000 Watts For Further Information Contact: LORRIE POTTS & CO. TORONTO 921-8951 MONTREAL 845-6448 STAMM" 22:22A-24 OSHAWA

July 22, 1965 3 ...court action would protract the CJOR issue (continued from page 3) -or station CFUN for example." "She was a widow who had cense except for repetition of an heck we can do.") (CFUN is a competing Vancou- a million and a half dollars, now offense." ver radio station.) "What if the she's a widow that's got $400, "Assuming the Minister of BBG played a composite tape of 000. The way it appears now, the Transport follows the recommen- the loudest of dation, the only recourse CFUN's rock 'n "But her principal asset is CAB president suggested, "If I CJOR roll and then said, 'We don't like gone." comply with the regulations, can has is to go to court." this so we're not going to re- I lose my license anyway?" Court action, if any, will new your license'?" Breach of regulations almost inevitably protract the (The BBG prepared and Asked if the Canadian As- Pouliot felt there was little CJOR issue, and many broad- played a composite tape of high- sociation of Broadcasters was the CAB as an organization could casters seem inclined to agree a lights from CJOR's open -line going to bat for CJOR (a CAB do on behalf of the Vancouver quick ending to the CJOR drama programs at hearings that led member), President Jean Pouliot station. ("I don't see what the isn't likely. to the board's licensing de- said he had talked the problem cision. The board also heard over with Dr. Stewart, chairman complaints from a number of of the BBG, two or three times. Chairman will groups and individuals alleging Pouliot commented, "I don't await new act abuse arising from CJOR's think the release the BBG put DR. ANDREW STEWART, chairman passage of the new legislation, "and "hot-line" material.) out a couple of months ago (the of the Board of Broadcast Governors, I want to be in a position to has announced that he will remain make whatever contribution I April 8 release first announcing can to "Or take the ridiculous in his present post to the new order, it was until the new whatever may be. position of a BBG that doesn't the BBG's recommendation) broadcasting legislation - emanating This," he said, "could be either like serious music," Williams explicit enough." Pouliot said presumably from the impending re- criticism of the Fowler recommen- continued. "It may be ridiculous, the board chairman had advised port of the Fowler Committee - is dation or support of them in order but it serves to illustrate the him in conversation that CJOR brought in. This would occur, 'he to get them implemented." problem." was involved in "repeated" (as felt, sometime in the late spring or early summer Pouliot put it) contraventions of 1966. Asked what he thought of As an upshot of the CJOR the of one or more BBG regulations - "It would obviously be diffi- CBC's desire to reduce the amount of troubles, Mrs. Chandler has been a circumstance that wasn't hint- cult," he said, "for the Board to advertising it carries, he said: "Any advised not to send good money carry on for an interim period ed at in the board announcement. be- move to reduce the amount of ad- chasing after bad, Williams tween November 10, (when his term vertising on the CBC is a step in said "not to inject any fur- of office officially ends) and the the right direction." - "In it's report, the BBG did ther capital into the station." not say CJOR had broken any Mrs. Chandler has personal regulations," Pouliot continued, Advertising assets aside from the radio "and my position with Dr. Stew- station, Williams explained, art has been that a station and "it's all relative: shouldn't be deprived of its li- Self-regulation is enough ADVERTISEMENTS THAT are effec- Abrahamson considered the com- tive are ipso facto ethical, an plete "exposure" of the advertiser agency account representative told ("Did you ever hear of a secret a recent symposium on "Ethics advertiser?") a built-in safeguard in the Market Place". and form of ethical insurance for the public interest. Advertisers have no Roy A. Abrahamson, of J. Walter ONTARIO place to hide, he said. Flue Thompson Co. Ltd. CKWS RADIO KINGSTON Toronto, was CHEX RADIO PETERBOROUGH speaking to a consumer -marketer In answer to arguments that ad- CFCH RADIO NORTH BAY conference at the University of Sas- vertising should be a purely factual CJKL RADIO KIRKLAND LAKE katchewan when he also said: point -by -point description of the product, CKGB RADIO TIMMIINS "We all want a police force, he stated, "Years of ex- but we abhor a police state. Simil- perience have taught us most people arly we recognize the will not read undramatized adver- need for cer- tisements. tain controls in advertising . "But we now have all we need," "So we sell the sizzle rather ONE gets you FIVE! he emphasized. than the steak. Provided the steak In his view, additional adver- really does sizzle, this is quite hon- tising controls were classed as un- est and ethical." necessary, completely undesirable and ill-advised. OBroadcast Order He felt much of the He called "consumer bewilder- zeal to improve advertising was mis- ment" a myth. "To directed. the consterna- Contract tion of manufacturers and 'their ad- "No one claims advertising is vertising agencies, the consumer is nConfirmation ethically beyond reproach," he said. most skeptical, very hard-headed "But for one thing, a great many and tough," he explained. eInvoice regulating organizations and agencies already exist and operate effec- As evidence he cited the fact Payment tively - the Food and Drug Admin- that in North America only one in istration, The Combines Investi- twenty-six new products introduced Households gation Branch, broadcasting control to the market survives - a rejection 37,400 bodies, rate of more than largest Liquor Control Boards, con- 95 per cent - (3rd English Radio Audience in Canada) sumers' associations, the Better "because in the consumers' opinion (As per last major BB.M Report) Business Bureau, The Association the products are inadequate, either of Canadian Advertisers and Can- in themselves or in their presen- CPM - $1.14 adian Association of Advertising tation.' Agencies - all weeding out bad National Sales Director Representatives apples and protecting the public." "This strikes me as being very decisive JACK WEATHERWAX Canada: STOVIN-BYLES Ltd. He said there are occasions indeed," he said, adding that it seems the Northern Broadcasting Ltd. U.S.A.: ALL -CANADA RADIO when advertisers seethe and chafe manufacturer, not 425 University Ave. Toronto TV at cases of bureaucratic the consumer, needs the public's & Ltd. arrogance benevolent and stupidity, even among their own concern. regulatory bodies, but "these in- In summing up, Abrahamson de- stances keep us all vigilant to the scribed the "natural functioning of dangers of placing too much power the market place" as the most effec- ON /P/0 five . for SALES DRIVE in few hands." tive safeguard of ethical practise.

4 Canadian Broadcaster Editorial

A real role for the CBC

We do not know whether the CBC has had but a fraction of tiie tremendous and contin- a sneak preview of the report of the Fowler ually increasing cost of the national broad- Committee on broadcasting or if they are in- casting system as it now operates. dulging in a game of blindman's buff. Which- They would also enjoy broadcasting re- ever it may be, their declared desire to reduce lating to news and current affairs which would their commercial output by 15 per cent, amount- not be subject to influence from government ing to a round $5,000,000, is a significant step quarters, a situation which is unfortunately 3 canadian broadcaster in the direction of creating a national broad- inevitable under today's system. casting service catering to the people of Can- On the other side of the question, gov- Authorized as second class mail by the ada rather than the advertisers 'and their ernments and their politicians would no longer Post Office Department, Ottowa, and agencies. for payment of postage in cash. be supplied with two terrific media for propa- Published twice a month by For many years this paper has been in- ganda over which they are able to exercise R. G. LEWIS & COMPANY, LTD. dulging in a bit of editorial windmill -tilting, unreasonable influence. Room 205, 217 Bay Street. - Toronto 1 in the forlorn hope that it will be able to con- EMpire 3-5075 vince the pertinent powers that the CBC ex- 25ß per copy cels in certain types of serious programming, (Directory Issues, $1.00) but that when it comes to questions of admin- This last point is the main stumbling $5.00 a Year istration falls flat on its face. block to our plan, because it would deprive $10.00 for Three Years For this reason we have frequently sug- any government of any day of a coast -to -coast gested - and shall continue to suggest - that and instantaneous national public address Vol. 24, No. 14 July 22, 1965 the CBC and the private industry emulate Mr. system over which to proclaim its orders of and Mrs. Jack Spratt, each doing what they are the day throughout the Canadian democracy. best qualified to do and thus filling in the These ideas which we have frequently Editor and Publisher voids in the broadcasting pattern with the aired have been described as everything from RICHARD G. LEWIS greatest possible efficiency and also -though outlandish and screw -ball to dictatorial and Assistant Editor no one may ever have thought of this - to the fascistic. Yet there is absolutely nothing new best advantage of the listening and viewing about them. FRANK KELLEY public. Art Editor From time immemorial newspapers have To this end, we maintain that the CBC functioned on this plan, though without being GREY HARKLEY should confine its activities to the production compelled to carry the programs of some sort Makeup Editor of "important" programs; that it should get of Canadian Publishing Corporation. right out of the business of pro- BRIAN MacDOUGALL transmitting Why then the difference? grams by the operation of stations and net- ctn. works; that the private stations should take Why is there an aura of fear surrounding set Secretary- Treasurer over the CBC's physical properties (for a the electronic publishing media, and complete ;fel and Circulation price of course); that it should be their acceptance of the same function being per- ILA Manager func- tion to formed in print? tho T. G. BALLANTYNE operate all stations and networks on a no profit basis; that it, the industry, should It is a wonderful testimonial to the power undertake-as a condition of license perhaps- of broadcasting that it, among all media, is ao- to carry a fixed number of hours Correspondents of "impor- subjected to all the regulating, which should( tual tant" programs each week, produced, taped, convince advertisers that it is the only med- the or recorded by the CBC; that this new -style SAM G. ROSS Ottawa ium of any importance. But this is not the es CBC should be maintained by public funds WALTER A. DALES Winnipeg and point. ple that the private DORWIN BAIRD stations should continue to LS' Vancouver subsist, as they Through the years a battle has raged in LAURETTE KITCHEN have always subsisted, on New York their advertising revenues. broadcasting circles for parity with the préss. WALTER R. WATKINS London Each according to its own ability performs the thPl The advantages of this system are most same function, yet the one is hamstrung by eá evident, and simple to outline. regulations and subjected to actual govern- 201? CCAIR The CBC, while reduced in size and cost, ment competition, while the other is allowed to would be able to concentrate its efforts in the function without any interference at all. Typography and Make-up by Moreover the columns of the free press are in- Ser area in which it excels. Canadian Broadcaster cessantly filled with criticism of the belea- n! efforts 3( 1.- These would be assured maximum guered broadcaster. audience, through the promotional skill of the Our plan for freeing broadcasting - par- jed private broadcasters a field in - which they tially at any rate would benefit those who are known to shine. - would use the air waves; it would be a detri- The people of Canada would be saved all ment only to those who would abuse them. Rrr010 #/ V) by

YOUR COPVIS OH YES DEAD, JONES. HE IS WRITERS HAVE TO STARVING BE HUNGRY. FOR IDEAS THE TROUBLE WITH YOU IS YOU'RE NOT STARVING

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July 22, 196 5 Board of Broadcast Governors

Defers "Open Line" decision -- will mull CAB Brief to at DECISIONS ON CONTENTIOUS after the board meeting in Septem- standing board policy is have felt a new station Kapuskasing radio programming areas - open or ber. religious programming incorporated should be allowed to establish it- "hot" -line broadcasts and separ- into all stations rather than the est- self. Religious Stations ate -station religious programming ablishment of specialty religious denial for an - stations. Recommending were held back as the Board of In reserving decision on ap- AM station at Selkirk, Man., just Broadcast Governors handed down plications for religious stations, John O. Graham, president of north of Winnipeg, the board said its recommendations on other broad- the board quoted a policy statement CFGM Toronto, sought a license it would not be viable as a local cast affairs as a result of June from January 1960, to the effect for an FM (frequency modulation) station and would fail the local hearings. that licensing of religious stations station devoted to religious pro- community if it tried to serve Win- Private broadcasters, through would not, in its opinion, "provide gramming in the Toronto suburb of nipeg. The bid was made by a group the Canadian Association of Broad- as adequately as possible for the Richmond Hill. James D. Dixon represented by Jack E. Follett, a casters, had supplied the board religious needs of the community" asked for an AM (amplitude modu- CFRY radio executive in Portage with a major brief on the open -line lation) station for Kitchener in the La Prairie, Manitoba. However the board added that same field. issue. The submission featured a renewed interest in stations spe- Decision was also reserved on request for a one year self-govern- cializing in religious broadcasting Rejection for Dolbeau two applications by radio stations ing trial period for open-line opera- might be related to changes in ex- to revoke license conditions requir- tors, under a framework of Recom- isting station policies respecting In addition, the board recom- ing them to operate in CBC net- of two mended Operating Procedures drawn religious broadcasting. The an- mended rejection applica- works. CHLT Sherbrooke is in the up by the CAB. nouncement further said the board tions for licenses to set up AM sta- French network and CHYM Kitchen- is "engaged in a study of religious tions, one a satellite, in the Que- er in the English. The board or- The Operating Procedures set bec community of Dolbeau. out an eleven-point program calling broadcasting" by already-licensed dered deferment "until there is fur- for: radio stations. The board said Dolbeau ther clarification of the public poli- (1) Open -line programs to be han- "should not be permanently denied" cy with respect to the distribution dled only by responsible, mature Miscellaneous a local station of its own. A bid by of the national radio service." the operator of CHRL in Roberval and unfailingly courteous persons. Five applications involving the The board also found an ap- (2) Avoidance of repetitive ex- for the satellite was turned down transfer of assets in broadcasting because it would stand in the way plication for an AM station at Sher- pression of the open-liner's own companies were approved, with three brooke to be related to the CHLT opinions or arguments. of a full-fledged local station. stations undergoing a comp e disaffiliation move and reserved (3) Instantaneous checki ng on let about change of ownership. An application by a group decision on it for the same reason. phoned-in complaints persons headed Duchaine of or organizations, with opportunity Great Lakes Broadcasting Ltd., by Jean-Marie The bid was from Jean Nadon. provided for rebuttal. Dolbeau was rejected with the ex- operating CFCO Chatham and CFOR planation the board is not prepared Two CBC-TV rebroadcasting (4) Opportunity for callers to ex- Orillia, Kitchener-Waterloo and to approve any bid in which Mr. Du- stations won recommendations of press opinions on topics of their Broadcasting Ltd., operator of approval providing they operate own choice. chaine h a s controlling interest. CHYM and CHYM-FM Kitchener, There was no elaboration. within the network. One at Fisher (5) Advance clearance from per- will merge to form Great Lakes Branch, Man., would receive pro- sons expected to be called for com- Broadcasting System Ltd. All as- At the hearing,Mayor Raoul grams from CBWT-TV at Winnipeg. ment. Coulombe of Dolbeau created a stir Treatment o f participants sets of CFML; Cornwall will be sold The other, at Elliot Lake, Ont., (6) when he spoke in support of the with invariable courtesy and res- by Mrs. Madeleine Laframboise to a would pick up programs from new company headed by B. Bert- Duchaine application. The mayor CBSFT-1 at Sudbury. pect. said he had been reliably told that rand. Two stations at Kamloops, Decisions were reserved on (7) Termination of calls with a BBG official had privately prom- maximum .possible courtesy. B. C. - CFJC and CFFM-FM - will two others in Alberta, one at Clares- switch from ownership by Inland ised a member of the Roberval group holm to carry programs (8) Operation of all phone-in pro- Dolbeau CFCN-TV Broadcasters Ltd. to Twin Cities that it would get the lic- from Calgary, the other a rebroad- grams on a tape -delay basis. Mr. Cou- Radio Ltd. ense. Dr. Stewart termed casting station in Brooks for CJLH- (9) On-air armouncement of any lombe's remark irresponsible. obvious organized attempt by cal- The board approved the trans- TV Lethbridge. The board said they lers to present one viewpoint or fer of 2,000 shares of stock in Ra- The board recommended ap- must wait for "further clarification segment of opinion. dio Laval Inc., operating CKLM Mon- proval for a 10,000 -watt station in of the public policy with respect to (10) Presentation o f material treal, from Mario Verdon to D'Arcy Sydney to be operated by a company the extension of alternative tele- within the bounds of community Labrosse and Roland Saucier. Each headed by Robert J. McGuigan. The vision service." standards of good taste. gets half of Verdon's holding. only other radio station approved Power increases were approved (11) Replay of taped transcripts The two requests to establish was an FM outlet for St. Cathar- of the programs "at the station's religion -oriented radio stations met ines. The 50,000 -watt station would for CKLC-FM and CKLC Kingston, be by a company head- Ont., CHFI-FM Toronto, CFAIj. Flin discretion", to responsible individ- a reserved decision by the board, established ed by Robert E. Redmond. Flon, Man., CFVR Abbotsford, B. uals believing statements made on which also announced it is consid- the program might be personally ering a public hearing on religious Another Redmond application C., CJCB-FM Sydney, CJIB Vernon, damaging. broadcasting. for a 1,000 -watt station in St. Cath- B.C., CBSFT-1 Sudbury and CJRT- FM Toronto. The BBG statement on open - Elaborating in an interview, arines was one of three AM appli- line said consideration is being Dr. Andrew Stewart, BBG chairman, cations turned down because they sought only daytime broadcasting. Channel changes were ap- given to representations made on said there seems to be a tendency provdd for CKRT-TV-1 Baie St. the subject, but that no further an- to reduce the amount of religious The others were from Pierre Paul, Que., and CKRT-TV-3 Riv nouncement would be made until programming. He added that long - Dulude who sought a French-lang- 'eredu-Loup, Quebec. Studio loca- uage station for Jacques Cartier tion changes for CHRL Roberval, near Montreal and Guy Corbeil who Que., CJET Smiths Falls, Ont., and wanted a 10,000-watt station in a new radiation pattern for CHYM Montreal. Decision was reserved Kitchener were also approved. on an allied Corbeil application for an FM outlet. A frequency change was ap-

ST. CATHARINES ' The board said it was prefer- proved for CKLC-FM Kingston. But ONTARIO a power increase and a frequency able to give scarce daytime AM change were both denied for CKTB-. frequencies to smaller communities of to metro- FM, St. Catharines, as a result SERVES THE NIAGARA PENINSULA without such service than Red- politan areas which had sevefal th e approval of Robert E. FM application. WITH BETTER LISTENING signals. As well, the board felt it mond's alternative "should not recommend the use of Low -power relay transmitters DELIVERS THE PROSPEROUS HUB daytime only AM frequencies in for CBC Radio were approved for metropolitan areas (Jacques Cartier Schefferville, Que., Bonfield, Ont., CITY OF THIS RICH PENINSULA is in effect part of the Montreal Vermilion Bay, Ont. and Sable Riv- metropolitan area) except under un- er, N. S. WILL BOOST YOUR SALES usual circumstances". Decision was reserved on ap- CFCF-TV Montreal was grant- plications by J. Conrad Lavigne ed a 12-month extension of a con- Reps: Limited for 100 -watt satellite sta- tract it has with the Thomas More Institute for Adult Education. The Paul Mulvihill & Co. Ltd. RADIO 610 tions at the Northern Ontario com- munities of Hearst and Kapuskasing station broadcasts programs ap- Toronto - Montreal with studios at Timmins. The board proved by the Institute.

Canad 6 Bcadcaster A Critical Look at FM - Part H HARDY Should attract AM's and TV's disenchanted FM STATIONS by FRANK KELLEY CKCL-FM Truro, N.S. CHRC-FM Quebec Bureau of Broadcast Measure- In other words separate pro- agencies don't ,wholeheartedly sup- City ment Policy - A current spate of gram, same-call -letter stations have port the move, or any move tending CHFM-FM Calgary, Alta. haggling over BBM's presented BBM no alternative to to obscure detail of the overall highstrung CK LC -FM Kingston, Ont. treatment of FM ratings centres on serving up single, combined ra- radio tuning patterns in given mar- two points: combined single ratings tings - willy-nilly of the outraged kets. In fact what the agencies say CFMC-FM Saskatoon, howls of some competing pure AM for AM-FM outlets, and reportable about the whole FM rating situation Sask. minimum FM ratings. stations. isn't pretty. R. D. (Bob) Amos, media' director at F. H. Hayhurst Co. The FM Committee of the Can- The difficulty of getting sen- Ltd. YOUR HARDY MAN HAS Toronto, probably speaks for a adian Association of Broadcasters sible separate AM -FM reporting for the controversial stations is inher- clutch of agency media men in com- ALL THE FACTS held a Toronto luncheon meeting menting: during May in an effort to reconcile ent in BBM's diary audience record- ing system, according to Potts and FM broadcasters' views and present BAUM a Tt12V1610N =.. others. FM listeners evidently tend (continued on page £ I a consensus to Dr. Bill Byram, ex- TORONTO ++ 19433 MONTREAL . VI. 2.1101 vice-president of BBM. to identify tuned stations by princi- ecutive to add the Byram is expected to have a draft pal call letters, forgetting form of prospective BBM FM report- FM tag necessary to establish a ing policy in shape for further dis- meaningful separate audience figure. cussion at a late July return bout And suggestions that all sep- of the committee. arately -programmed FM outlets Lyman Potts, assistant to the should be forced to adopt distinct president, CFRB and CKFM-FM call letters haven't met with more Toronto, said the first meeting was than passing favor from a few ag- exploratory in nature, reached no grieved broadcasters. hard-and-fast conclusions and pro- Or as Ted Rogers, president of duced no major areas of disagree- CHFI put it, "Somebody is sitting ment. down and thinking these things up He said there have been several who hasn't got enough gainful em- instances of AM station protest over ployment." BBM's FM reporting. In one instance, Adding the FM audience into the bureau's addition of Vancouver the AM listening total "might boost radio station audience CKLG-FM's the AM audience by a slight amount, to CKLG -AM figures apparently but its picayune," he explained. drew a protest from CFUN. Potts said the meeting had no And in another, "Don Dawson difficulty deciding on a likely (manager of CKOC Radio Hamilton) policy for stations programming AM screamed like hell" about the lump- and FM separately under clearly ing of CHML-AM and FM's listener - differentiated letters. LEADERSHIP ship, Potts added. call "In those circumstances we (As it happened, Tom Darling, definitely want to separate the vice-president and manager of CHML IN he no was ratings," said. "There's rea- described by Potts as one of son why we the should add CKFM-FM to strongest advocates of separate- CFRB, to take a good example." ly -published AM-FM ratings present at the luncheon get-together.) The issue that finally caused, METROPOLITAN "not exactly disagreement, but left In general the committee con- an area for further at cluded that no effort should be made discussion" the meeting was a secondary one to publish separate for - HAMILTON ratings sta- reportable minimum ratings for FM tions using identical AM-FM call stations. letters and, to the extent the BBG allows, identical programming. Potts It seems a number of shy broad- cited CHFI-AM and FM Toronto and casters - owners of FM adjuncts to the "Quality Music", group of sta- AM operations - look on their tions (CHQM-AM and FM Vancouver, published FM ratings as an embar- for one) as examples. rassment. Hopes are to have the com- mittee determine some point where In the case of AM-FM stations an FM rating might become meaning- CHML-FM carrying separate programming, but operating ful - and respectable - and encour- under identical basic call age BBM to draw the shades over letters - "trying to separate the all below. ratings would take Solomon himself,"' Potts stated. Needless to say, advertising 5.3

The trend is to balanced programming G. N. MACKENZIE LIMITED HAS SHOWS PULL STEREO MONTREAL TORONTO WINNIPEG 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott 24 HOURS A DAY

By the time a man is old enough to watch his Representatives: step, he isn't going anywhere. Toronto & Montreal: Stephens & Towndrow Ltd. (FM Division) Vancouver: Scharf Broadcast Sales Ltd. "ACTION CFCN U.S.A.: Young Canadian Ltd. STATVIISI cáçáRv

July 22, 1965 7 81 per cent of the FM listeners COMPARISON OF FM AND TELEVISION TUNING PATTERNS (continued from page 7) turned out to be unduplicated au- - diences in respect to the TV shows FIVE MAJOR MARKETS "The entire thing is getting (counting viewing any part of the TV kind of messy. And separation of the program in the study week as du- 30 AM from the FM stations is a real plication). mess. It's become real rough to get And the test wasn't by any SOLID LINE - FM TUNING any data good enough to go on." means BROKEN LINE - TV TUNING run against pushover shows. 25 Potts makes it plain the FM A smattering of the TV programs Committee's outline policy is just would look like this: Bonanza, Seven that and no more - a set of recom- Days, Jack Paar, Patty Duke, Andy mendations to be presented to the Griffith, Walt Disney, Man from 20 BBM membership for further dis- UNCLE, CTV News, Red River and cussion. Radical revisions of the NHL Hockey. draft policy are possible if BBM Audiences studied were for 15 members support alternative ideas - CHUM -FM Toronto, CKY-FM Win- of which there are plenty. nipeg, CKGM-FM Montreal, CJMS-FM Just to cite one of the more Montreal, CHML-FM Hamilton, CFMO- contentious proposals: it's been sug- FM Ottawa and CFPL-FM London. 10 gested that stations operating AM - Out of 31,900 English language r FM under similar call letters be households delivered by the sta- credited with their FM listenership tions, a low of 21,200 did not watch only of during periods program and Ed Sullivan or Seven Days, and a commercial simulcasting. Proponents peak of 29,000 managed to steer s of the plan ask, "Wouldn't it give clear of Let's Sing Out. advertising agencies the advantage of knowing exactly what they're Sheppard sees a pattern in the buying?" survey results. He says the "more

sophisticated" television 6.m 7 shows 10 11 11 noon 1 3 I To which Ted Rogers says, tend to draw on a significant portion 6 p.ln. 7 9 10 II 11 mldni M "There's a batch of rarified nuts of the FM audience. sitting around asking a bunch of The above graph, relating tuning for six FM stations represented by Steph- ens & Towndrow to all TV tuning in stupid questions." "A media buyer doesn't want to Montreal, Toronto, Ottawa, Hamilton and London, has been compiled by Stephens & Towndrow from McDonald Research Stephens & Town- buy any audience if he feels he's - Research Ltd. figures. Read FM household tuning in thousands, drow recently commissioned McDon- already reaching Sheppard points TV tuning it," in hundred -thousands. The study period covers one sample week. ald Research Ltd. to carry out a out. "But if he wants unduplicated study that gleams some light on a audience he doesn't need another in town is saying, Extracts from the research's au- widely -suspected but unproved fea- numbers operation either. He's al- "Nobody 'What we with FM bud- dience product-preference section ture of Canadian FM radio. ready getting the masses of people are doing the via TV." get this year?', because nobody even highlight the detail CHUM -FM has "Television is the point of has one. This means you have to do made available on its listenership: vulnerability for FM," is the way He holds that today's advertis- a basic selling job for the whole (See table opposite page) Dick Sheppard stated the case. ing impact are bottoms up. ratios medium before you can get an order." George The above average market segment Murray, an FM enthus- In his opinion, "as television iast in addition to is getting below average advertis- And because FM is new, Shep- being media sup- becomes more bland, there are a sig- pard claims, "The agencies want ervisor at OB&M Toronto, said the nificant number of people that don't ing exposure - a fault FM radio can study's overall profile help correct. answers to 10,000 questions more of the CHUM - watch. The television programmers than they would think of asking FM listener "reads like my bio- can't get quality and retain large Does that mean FM can stop about newspapers, for instance. The graphy." audiences - the Playhouse 90's and worrying about the numbers pro- go on bus- newspapers can getting But is research getting FM any- the CBC Stage series of good dramas blem? No, Sheppard says, "but the iness because they've got mo- where? Could feverish ; are gone." real question is, if we proved our research mentum." hoist FM sales? Sheppard says: point (the number of He feels television will in- FM's up -scale But what about CHUM-FM in creasingly fail to deliver up -scale listeners), who would buy FM and "That would make an interest- Toronto, a station that came on the ing philosophical discussion to viewers holus-bolus with large au- when?" He frankly doubts the sin- air per cent sold out? that cerity of some media buyers. 100 Is have over a beer." diences. What's more, he sets out to "The any indication of buyer inertia? prove it. guys who say to you, 'I'll buy if you Programming - "It appears to prove I Obviously not. But Sheppard A it' - really question them." me that FM people don't really know ' key item of the McDonald notes that presently CHUM-FM is study analyzed the audiences of In his eyes the problem "in all what they have. And they're afraid." quarters is inertia" not the inertia only, he calculates, 80-85 per cent So says MacLaren Advertising's seven Stephens & Towndrow FM sta- - sold, in spite of having undertaken of FM operators, but the dead weight media planner, Charles LeRover. tions in six major markets, in terms one of Canadian FM's most thorough problem of getting a new business He gives it as his personal feel- of their viewing of 20 representative audience. research jobs (using Nat- TV programs. off the ground. ing that there's a need for highly ional Market Development Ltd.) selective media "with a character that's not trying to diffuse itself by an appeal to the masses." i But he adds, "Most successful FM stations are programming sch- 1 GROWING NEW BRUNSWICK maltz." George Murray of OB&M agrees»

current or recently -completed industrial develop- that it's becoming difficult for media ' to zero in on the up-scale audience. ments total more than $315 million! He sees a "tremendous place for, media that can reach the up-scale group selectively." Sell this growing market And he continues, "The dilemma, of the media selector is that inr reaching masses you also ("con- CKNB - Campbellton -Dalhousie trary to what many people believe") tend to reach a high portion of any selected aúdience.

CKMR -Newcastle -Chatham "But there's a tremendous ; waste of reach. This is the problem confronting media planners - elim- ination of waste reach." yours flay elm Ita. all ate acts If there's a common denomi-1 nator in the thoughts of the two media, men, and of other media decision makers in Toronto agencies, appar- ently it's that FM must be "selec- =-IARI)Y RADIO & TELEVISION tive." Some evidence points to a pro- TORONTO - EM. 3-9433 MONTREAL - VI. 2-1101 gram -concept tug-of-war between ma- jor agencies and FM operators. Agencies want FM to assume the

8 Canadian Broadcaster that gave FM broadcasters an auto- But Potts suggests the agen- matic edge. It seems to have been cies underestimate one important PERCENT OF CHUM -FM LISTENERS USING VARIOUS PRODUCTS played down of late, and the ques- technical feature of FM, the privi- tion in the air how real is lege of CHUM -FM hangs - broadcasting same power Toronto it? day and night. Average Listeners "That means we Not so much you'd notice, one keep our customers day and night," Instant Coffee Toronto media man believes. His he explains. Maxwell House 36.3 18.9 inquiries have led him to think Well then, does FM have to go Yuban 7.0 19.9 that, in general, many people find stereo to retain a Nescafé 11.5 20.9 significant tech- it difficult to detect any difference nical jump on AM radio? in AM -FM quality, principally be- "I think they should go ster- cause AM radio has improved its Gasoline eo," Murray says. "Because cer- 95.9 signal capabilities over the past Total households using i76.0 tainly there's a difference where BA 12.7 19.9 few years. it's stereo." Shell 15.2 22.4 And if that's the case, then Esso 23.7 24.5 "FM can't depend on its sound And Potts is inclined to agree alone," he maintains. "The im- that stereo is necessary. But he Laundry Products points out that FM stations are 19.9 portance of good programming is Tide 37.2 primarily interested in reaching All 6.5 13.8 paramount." 2.6 people wherever they are, and "in Vel Flakes 1.0 Or as Dick Sheppard has al- the living room, that's where you (Study is approximately two yeard old.) ready said, FM is a technical term find your stereo set. In the bedroom, of no real significance to the lis- kitchen, bathroom and car, there tener. you've only got a mono set." role of a select-audience grabber for ently established that an estimated Even FM devotee George Mur- the of audience of 23,000 women listen to He sees no special need for benefit national advertisers. ray, with high -quality AM -FM re- FM in evening hours in Toronto Vertipower, in the Toronto area at Station operators are primarily inter- - ceivers at his fingertips in both representing between 30 and 40 per least, although CHFI-FM went a- ested in snapping up enough au- home and car, isn't absolutely sure to local cent of adult women radio listeners head with a Vertipower installation dience, fast, attract retail FM obvious to the for the period.) the difference is this summer at a cost reported to advertisers and put their FM stations average listener. in the black. On the whole Murray takes the be $100,000. (Vertipower is a sys- In other words, FM's vaunted tem of transmitting vertical FM sig- In fact, scour FM's sales de- broad view that the biggest oppor- tunity for FM programmers is to go "quality sound" may have lost all nals to complement the normal hori- partments and it's hard to find much its kick as a selling tool. Evidently zontal -wave signal.) sympathy for the national agencies' after light viewers of television. His agency's research has deter- at least two major agency buyers "In San Francisco you virtually view. Dick Sheppard, manager of have strong reservations about it. Stephens & Towndrow's FM depart- mined that TV tends to reach 80 have to have Vertipower because ment, says "the term FM doesn't per cent as many light viewers as And Lyman Potts of CFRB-AM of the high density building areas," mean anything. It's a technicality average viewers at a given time, and CKFM-FM in Toronto admits he says. "But if we could see a that has no significance to listen- and hit them with commercials 80 per there's room for argument about $100,000 benefit from it, we would ers." He implies FM programming cent as often as average. The for- FM's advantage. He says, "To the do it too." doesn't have to position "way out gone conclusion? He says FM can average listener who gets a good anywhere" simply because of its make a good complement to TV. AM signal and is listening on a Say You Saw It technical dissimilarity from AM But he also says, "We have small set, there is no difference - radio. What FM has to do is capture found that FM, even when you want "Except that there's less stat- in an unduplicated audience - any un- the FM type of audience only, is ic in many situations" (during thun- duplicated audience - in his opinion. often best used in conjunction with derstorms and in car radios, he THE BROADCASTER AM radio in order to notes as examples). And the issue is important if adequately group. only because it may prove to be the penetrate the target 1 clue to deeper FM investment by "In a sense FM is as much a national advertisers. complement for AM as for TV - or In fact one burning FM question maybe you can look on AM as a of the day revolves around what the good supplement to FM." agencies and national advertisers Murray thinks FM has a unique A , expect from FM. And if LeRoyer's program problem in another area - and Murray's comments are a valid commercial programming. His opin- reflection of overall agency feeling, ion is FM needs larger commercial here's their answer. pools than AM because, he sus- Mad Capp° LeRoyer believes FM has to pects, "there's a hell of a loyalty "sit down and position itself" as to factor in FM." Speaking as an FM what sort of animal it's really afficionado he says, "I've heard look trying to be - and then program to some commercials so darn many the position. For one thing, he times they destroy their effect." sees a need for a medium that will When dealing with a quality at "capture the very rapid changes audience, one that's likely to go occurring around us, actually ex- for "more refined, selective com- ploding around us." mercials", he feels "surely the By and large, he doesn't feel dictum of pounding,pounding should CR1C FM stations are catching the spirit be applied with more discretion." of contemporary change - certainly But taken all in all, is there WALTER EDWARDS not with Bach and Beethoven. "I a single, outstanding drawback to don't know if it's their role to do the FM'ers' programming efforts? so," he adds, "but somebody bet- LeRoyer says yes - dullness. ter." "I think you'd have to accept Murray teams with LeRoyer in that FM is not an exciting medium. looking on FM as primarily a vehi- At least it has not been presented And at the CFQC "jack of all trades" Walter Edwards. Wally works cle for reaching young social mo- in exciting fashion thus far. the swing shift at 'QC, filling in and helping out wherever needed. biles and the well -established af- a been fluent group. "As result, it's difficult Most particularly, he is needed on the night -long weekend shows. to engender a .degree of interest in However he notes that OB&M advertisers that have not become Typical of the way CFQC trains its people in every phase of the has bought FM radio for products personally interested in FM." broadcasting business, the better to serve Saskatoon. Which might like headache pills, deodorants, account in part for is a leader. 'QC tinned soup, fuel oil and, of all un- FM Technical Problems - For the fact that CFQC community time likely things, margarine. a there was plenty of hoopla should be a part of your western media plans, always. over the difference in sound be- (Maclaren research has appar- tween AM and FM - the difference *Sketch of Wally by our own "Mad Capp" 'QC staff announcer Barry Bowman who doubles as a very talented artist. Typical The trend is tb balanced programming of the myriad interests of each CFQC staff member, all of them with much to offer radio saskatoon O. N. MACKENZIE LIMITED HAS e SHOWS the station and the community. MONTREAL TORONTO WINNIPEG 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott 8

July 22, 1965 9 A$250,000.(

CANADI Break -through for Canadian talent

CANADIAN MUSIC GOT another Concert Band conducted by Maurice boost in the- public eye - or ear, DeCelles in martial works by De - really - with the release of the first Celles, Émilien Allard and some of recordings subsidized by the CAPAC- the included on the first AUTHORS CAB Committee for the Promotion of record. It was also released in COMPOSERS Canadian Music. While Canadian October 1964, and has sold 757 singers and musicians have been copies. gradually winning more and more The third record, Action with of exposure via discs, the new series Agostini, is a popular music album represents a real breakthrough to the performed by a 45-man con- general public for Canadian compos- ducted by Lucio Agostini, released ers and writers. in November 1964. It includes the in r Almost two years ago, the of such composers as Agostini, Canadian Association of Broadcast- Bert Niosi, Johnny Burt and Charles ers and the Composers, Authors and Camilleri, plus Ricky Hyslop, Allan Publishers Association of Canada McIver, Fred Rous, Freddie Grant, The 276 M' established a quarter million dollar Morris Davis, Leonard Casey and fund "to encourage the creation, Morris Surdin, and has sold 640 development and use of Canadian copies. music" over a five year period. The Album number four was released for the project first year and the by Columbia Records in June .1965, first $50,000 was to make the works and was titled Scored for Ballet. It of Canadian composers available to was performed by the 58 musicians Canadian broadcasters. However, of Toronto's CANADIAN ASSOCI.P negotiations Philharmonia Orchestra took an unexpectedly conducted by Walter Susskind. The long time to finalize, and it now ballet recording includes appears two Morris that years and $100,000 Surdin's The Remarkable will go into Rocket, bankrolling recordings and Finale from the score for Barbara are jointly investing of Canadian compositions performed Allen - both written for the National by Canadian musicians for release Ballet - Robert Fleming's Ballet by leading record companies. Introduction, for Les Grands Ballets - Three albums have now been Barn Dance from John Weinzweig's recorded at Hallmark Studios and The Red Ear of Corn, for the Volkoff $25d two at Massey Hall, in Toronto, Ballet and Tetrachromie by Pierre both produced by the committee and Mercure. Album four was recorded the Canadian Music Centre and its at Massey Hall. executive secretary Keith MacMillan. Scheduled for release in August for thE) The first two records were released 1965 by Capitol Records is a con- on the RCA Victor label, the third certo album by the 87 piece Toronto album by Capitol Records of Canada, Symphony Orchestra, again conduct- the fourth by Columbia Records, and ed by Susskind. It consists of a further records are in the planning concerto for piano and orchestra by RECORDINGS by d stages. CAB member stations re- Canadian Oskar Morawetz ceive the records in advance of with soloist Anton Kuerti, and a their sale in record bars. concerto for two pianos and orches- The first record, titled Music in tra by leading French Canadian the Round, features the 45 -man Cable composer Roger Matton, with solo- Concert Band, conducted by Howard ists Renée Morisete and Victor Cable, performing compositions for Bouchard. wind orchestra by Louis Applebaum Other albums in the planning (the Stratford Fanfares and a suite stage include an album of French of dances composed for All's Well Canadian Chansons. That Ends Well at the Stratford The Shakespearean Festival); Howard The CAPAC-CAB fund covers four albums shown have been Cable; John Weinzweig, James all talent costs for the recording Gayfer; Campbell, and sessions, while the recording com- already released by Capitol Records, Kenneth pany picks Charles O'Neil. It was released in up the tab from that point through to distribution to October 1964 and has sold 545 re- Columbia Records and RCA Victor. copies. cord outlets. Any proceeds accruing to CAPAC-CAB from the sale of the Souvenir de Québec is the title records will be used for further re- They are available in all leading of the second album, with the Cable cordings. record stores and featured by all

ION Or 'SSpG\A1 8g04oC e. Canadian radio stations. N C.A B.. ó J li oo 4 .e.`O /Oy$CANA01tNNf p(SPp\O Maw ewe 74,1,vate Fa "MUSIC IN THE ROUND" RCA Victor PC 1004 (PCS 1004) P INVESTMENT

The Howard Cable Concert Band, conducted by Howard Cable, per- forming the works of six contemporary Canadian composers com- prising eight numbers including Howard Cable's "Newfoundland Rhapsody", John Weinzweig's "Round Dance Louis Applebaum's TALENT famous Stratford "Fanfares", Capt. James Gayfer's "Royal Visit March"(1957), Kenneth Campbell's "River by Night" and " Confusion Square" and the late Dr. Charles O'Neill's "RCMP Regimental March".

PJBLISHERS ASSOCIATION

"SOUVENIR de QUEBEC" RCA Victor PC 1003 (PCS 1003)

tith

The Howard Cable Concert Band, conducted by the brilliant Quebec 1 tations of composer Maurice DeCelles celebrates one of the most enduring and colourful traditions of the Province, - the composition and per- formance of military band music. Three Quebec composers are re- presented on this record with a total of ten compositions, including six of Maurice DeCelles' own marches. Also included are Charles O'Neill's "Souvenir de Québec " and his "Marche de Royal 22e". C, of BROADCASTERS five year period ACTION, -AtilosTINI

1. "ACTION WITH AGOSTINI" 4, 0.00 Capitol T 6087 (ST 6087)

H ion of An orchestra of outstanding Canadian soloists, conducted by Lucio Agostini, renders a total of 14 numbers by Canadian composers - from Lucio Agostini himself to Johnny Burt, Charles Camilleri, Len Casey, I IAN COMPOSERS Morris C. Davis, Freddy Grant, Ricky Hyslop, Allan McIver, Bert Niosi, Fred Rous and Morris Surdin. Bert Niosi is also the saxophonist in the orchestra. A rich medley of entertaining and brilliantly performed numbers.

The CAPAC-CAB JOINT COMMITTEE

for "SCORED FOR BALLET" the PROMOTION of CANADIAN MUSIC Columbia ML1633 (MS 7663)

CAPAC REPRESENTATIVES CAB REPRESENTATIVES

Louis Applebaum Lyman Potts - CFRB Toronto The Toronto Philharmonia Orchestra and small instrumental ensemble, Howard conducted by Walter Susskind in five original Canadian ballet com- Cable John Moore - CHLO St. Thomas positions comprising Robert Fleming's "Ballet Introduction", Pierre Cyril Devereux Mercure's "Tetrachromie" the "Barn Dance" from John Weinz- Serges Raymond - CJMS Montreal weig's "Red Ear of Corn", excerpts from Morris Surdin's "The Re- markable Rocket", and the finale from Louis Applebaum's "Barbara AI len".

at wok jo ea4I4 %latiartaí deigution Me jield oj elusic Smooth Selling - Number 9

Relaxing between rounds ing, WHEN A WOMAN is down in the occurs to him that his inner "I'm amazed," said Ron meeting new people, de- veloping a hobby dumps she may go out and being needs the same kind of candidly, "to see a man of your or by travelling. toning. position just sitting here and splurge on a $40 handbag or an One of the most successful doing nothing." salesmen I've ever expensive hat to lift her spirits. Before you alter your pre- known is an sent direction, however, I strong- The industrialist, whose amateur archeologist, an avoca- Salesmen, whose spirits - ly urge you to sit down and take business interests stretched tion that he fell into quite ac- and sales - are sagging, need cidentally. the same kind of therapy. A new Several years hat may help but usually a more ago my friend, Merritt drastic remedy is called for. Lanning, was on a train This is the ninth of a series of 12 articles and spotted a book that had been Several things may happen on "Smooth Selling" written by George N. left on an empty seat. to a man when his earnings fall Kahn, who heads up his own firm of marketing off. Often, whether he is aware consultants in New York. 11e is the author Having nothing else to read, of the recently published "The 36 Biggest Merritt leafed through the book, of it or not, he has lost his zest Salesmen And To Correct Mistakes Make How noting without much for selling; the edge is off his Them." His articles on selling have appeared interest approach and style. He also may in several publications including "The that it was about archeology. As blame his failure on other peo- Harvard Business Review", "Sales Manage- he read more, however, the sub- ple - his boss, his customers, ment", "Industrial Marketing" and "Printers' ject began to fascinate him. He or even his wife. As these ra- ink." read the book from cover to cover. tionalizations take told, he re- When he returned home he vir- treats further into self pity. He tually emptied the library of all more. its volumes on archeology. Since works less and complains stock of yourself. Literally stop from one end of the nation to the may find him in a then he has read almost every- Afternoons and think about what you are other, smiled and replied: movie house. thing about the science. doing and where you are going. "Well, I don't get a chance That isn't all. He spends Change of Pace Ron Morrison, a friend of to do this often, but I am far many of his vacations digging for Whether his slide is temp- mine, was walking through Cent- from idle. I make it a point every ruins in Mexico, Arizona and as or prolonged, every sales- day when he noticed now and then to get away from orary ral Park one far away as Peru. At this writing, man needs a change of pace to one of the country's most prom- the heat of battle and think my he is planning a trip to Greece, keep him at top performance inent industrialists sitting idly problems through. At the same in pursuit of his hobby. level. He will work out at a gym on a bench. Ron had met the man time I honestly appraise myself. to tone his muscles and maintain socially and went up and intro- This keeps me from becoming His job? His earnings in- physical trim, but it seldom duced himself. stale and self satisfied. After a creased 50 per cent after he half hour or so here I go back to found an outside interest. He my office refreshed in both mind claims it has been a real shot in and body." the arm to his selling. Salesmen are not intro- "You would be surprised," spective enough. Because they he told me, "how often my hobby are in a profession that calls for comes up in an interview. Many an outgoing, extroverted person- of my customers and several ality, they feel wrongly that self prospects have heard about it contemplation is an indulgence, and want to know more. They even a weakness. sort of stand in awe of me and This is an erroneous atti- this usually means an order. tude. A little time spent in self Merritt also pointed out the appraisal and analysis will help change his avocation has made SON make you a more effective "AC sales- in him. man. Some of the most important people in finance, medicine, "It's added zest and prob- government and law put on the ably years to my life," he ex- brakes periodically and tend to plained. "It provides me with a fresh outlet from the cares and their inner being. I assure you they are far from being weak. worries of my job. I go on calls with the enthusiasm of a 21 year $TA1Ï0Ì$F Develop New Interests old kid even though I've been But contemplation is not selling for 34 years. always enough. You should at ,Archeology may not be your one time or another, strike out cup of tea but find something for new experiences andinterests. that is. I know another salesman CFCN Most professional people - who collects rare books. He not salesmen, doctors, lawyers, only has a 'satisfying hobby, but RAD10/TY engineers - confine themselves has made a -small fortune from to rather narrow worlds. They it. rarely see anyone outside their Travelling is Relaxing sphere of activity and seldom Another way break new CALGARY extend their knowledge beyond to ground is by taking a A their own field. trip. salesman should not travel to You can add richness to run away from his problems but your life and make yourself more to better equip himself to face interesting and attractive as a them. The main purpose of trav- salesman if you will broaden el should be relaxation and en- your horizon. The cost is cheap. joyment. Don't take your prob- It can be accomplished by read- lems with you as extra luggage.

Canadian Broadcaster 12 ai A change of scene can do Amos Reed, a printing paper My wife, after hearing my Of the three prospects who had wonders to improve your mental salesman, was once almost driv- tale of woe, suggested brightly: sent me away, I sold two of them big orders and got a promise from state and rekindle your fire. en out of his mind by recurring go to Boston." "Let's on the Some of the top sales producers headaches which cut down on the third. He delivered I looked at her in amaze- are travellers to his work effort. After an exten- promise two weeks later. today inveterate ment. places all over the world. sive medical examination, it was decided his were the that teeth "Why on earth should we Take Action Greg Wylie, a fire apparatus cause of his illness. He had two go to Boston?" I asked. salesman, takes one trip abroad pulled and thereafter felt like a To sum up: When things are each year. "Just for fun," she replied, going bad, don't new man. His volume began to "and because we've never been let them get "It's really cheaper than pickup within a week or two. worse by default. Buck up your there." confidence touring the United States and it Benefit from Criticism in yourself. Take gives me a chance to see my job We took a two-day trip to stock of yourself and then do Another key to a in a clearer perspective," he as- peaceful Boston and had a wonderful time something different - even dram- serted. mind is in not allowing yourself seeing the historic sights, eat- atic. You are a thinking person - to become discouraged and bitter ing good food and simply relax- don't 1 e t your brain stagnate Suit Your own Needs by criticism. Some men let them- ing. while your earnings fall. selves go downhill because they Each man should change his The next week I went after Here is a little to from either exercise pace in a way that's best suited can't take criticism the same prospects who had see if you let yourself get into their boss or their customers. In- to him. turned me down. But now I was a rut. An answer of "yes" to at of trying to profit from the You might find that the best stead feeling as powerful as a recharg- least eight of the questions is censure, they see themselves way to break out of a slump is to ed battery. The excursion had a pretty good indication that you as all white and their critics as work harder. Some salesmen restored my spirits and energy. know how to relax: keep themselves so busy on the all black. job that they don't have time to Thousands of successful YES NO brood about near misses and oth- men in business today owe their 1. Do you spend at least a half hour a week doing er irritants that blight a day. position to advice or criticism nothing but thinking? they received early in their ca- And movies, if you don't 2. Do you have a hobby? reers. We all have something to make a h a b i t of them during learn from other people. 3. Do you like to read? working hours, are a good way 4. Do you ever try an exotic dish in a restaurant? to relax. But, above all, select Your family is on your side some form of diversion that will 5. Does travel refresh you? please you. There are no hard The answer to many of your 6. Do you look for new ways to approach your job? inner and fast rules for resting and re- needs may be found within 7, Do you talk over your problems with your family? laxing. your own family. Don't go home and stew around the house all 8. Do you use criticism to your advantage? To Your Health night, nursing your troubles.Your 9. Do you sound interesting to a prospect? Your health, also, has much family is on your side. Talk it 10. Do you get regular medical checkups? to do with progress. Nobody can over with them, particularly your 11. Are you dissatisfied with your progress? do his best if he is not well. wife. She doesn't want to be shut Regular medical checkups should out of your working life and she be a part of your life. And when shouldn't be. You are both in Seen in the window of a strike -bound shop: you aren't feeling up to par, take this thing together. time out and see a doctor. Closed for altercations. Use your off days to go pla- ces and do things with your fam- ily. This is as refreshing a tonic as you'll find to get you on the TO ORDER REPRINTS high road in selling. "A(CTiA,O1N CFCN Reprints of this series home- come in a four -page format, I once arrived tired three -hole punched to fit an and dispirited after a day in csICAnv 81/2 x l t" 'binder, each reprint which I didn't even come close d 1pTUflg including a self-evaluation to getting an order. quiz. Prices are 1-9 copies (each article) 50¢ ea. . ...:.;;.. 10-49 copies (each article) 1" J00- freer.. 37%¢ ea. ` 'y 50-49 copies (each article) Ó 30¢ ea. 100 or more (each article) m wA NIh 25é ea. so m \W o aW á You may preorder the en- Oc '.96;... O ' T ckk,, , tire series, or individual art- SAIEs REPPlSACEs icles. Each in the series is 4TSA(Es REQRtS REPaS numbered. Order from George N. Kahn Co., Inc., Sales Training Div., Dept. CP, Empire State Bldg., 350 Fifth Ave., New York, N.Y.,10001. I.) The Salesman is a V.I.P. 0 0 2.) Are You a Salesman? promotional Get Acquainted With Your m N 3.) Company 4.) You're On Stage 5.) You Can't Fire Without Ammunition It sometimes makes the big difference on a 6.) You Are a Goodwill Sales- successful campaign. These stations recognize man, too. the value of promotion and they know how to 7.) Closing the Sale make it work for your products. When planning 8.) How to Set Up an Inter- your next campaign be sure to include these view stations because you can depend on the proper 9.) Resting Between Rounds support. 10.) The Competition I I .) Taking a Risk (1FX ANTIGONISH CKBB BARRIE CFNB FREDERICTON CHOY PEMBROKE CKTB ST. CATHARINES CHOK SARNIA CFCL TIMMINS 12.) Playing the Short Game PAUL MULVIHILL & CO. LIMITED Toronto Montreal

July 22, 1965 13 itorial. You certainly put he's our new promo man, d'you know, he said the your finger on the trouble Dick - I said "Bill! very same thing - the with the BBG. Why can't we get out identical words mind you. some ads like I Me: Nice of you to say so, this?" Me: Great guy, did really only the oth- haha. Maybe Steve. I feel that what we - we could get him in on ought to do is - er day. And Bill abso- the lutely agreed - he's real- deal. Him: You're absolutely right, ly tops, that guy. Him: I only wish we could, but Dick. You always are. he left last week for Eur- You tell them and keep Me: I'm glad you mentioned ope. this, Steve. Maybe we Just dropped in on on telling them. That's his way from Florida. I why the industry feels it could get our heads to- gether - know how he'd like to needs you so much. I see you. He thinks your don't know how we would Him: Gosh, Dick. Would you editorials are right on get along without you. really help us? When - the line, Dick. And he's You keep on telling them, Me: How about right now? so right. He'll be back but I BY WAY OF CONSOLATION TO don't tell them told in October and then we - you. Him: Why su I'm sorry Dick, the m any young men I know who - but Rotary day. Why complain that they are confronted Me: (trying to sound face- it's And so on and so on. don't you come along? by a red light or brick wall when tious) made possi- I left for my lunch ...all You spoke to them once date - an they go after a job -with -a -challenge ble by the stations which announcer who was looking for a I of the "because you are too young", here buy our advertising, and know lots boys would remember you. job on a larger station. is an observation from one who, in y'know .. . his early (or fairly early) sixties, Glad to see you too. On the way back to the hotel, I thought about my chat with finds frustrations too. Viz and to Steve. Him: Hahaha! Humor! That's Me: (crestfallen but trying I had hoped it was going wit, from me. to be a your strong point, Dick. not to show it) I'd have pitch, but it wasn't just that a to - - Back on the selling kick for Get your message across loved Steve, but I've chat and such a friendly one. made a lunch the advertising department of this with humor. Why I remem- date. The whole trouble was that paper, I have been gratified with ber when you spoke to the Him: Oh w e 1 1, another time Steve felt he had to be nice and po- the cordial reception I have receiv- CAB in 1952... perhaps. lite to the old beezer. a good ed from the stations I have visited. "He's Me: (rising to the bait) Oh Me: If you have another mo- Not just gratified amazed. Yet old guy. Been grinding out his rag - yes, I remember that one. ment, I've a rough idea for this attitude, so kindly and friendly nearly a quarter of a century. The speaker they h ad laid out that I'd love to And on the surface, can be, in some in- he's just in town for a day or booked from the States show you. Have you an- two. It's the least we can do." stances, the most effective sales couldn't make it, so they other minute? resistance imaginable. rang me in. (pause) I was If only Steve had called me a Him: For an idea yours, It goes something like this: looking .over some back of stupid barstridge and told me the issues last week and Dick? Why of course. paper stunk. Him: Why Dick, you old so- came across that Let's have a look. and-so, how nice to see ad you Then I would have had some- ran in 1960 Do you re- Me: (producing rough) The you! (Shake) - thing to get my teeth into. But you member how we - idea is that people don't can't argue with a guy like Steve Me: (glowing) It's good to see Him: Remember it! Of course listen to stations; they and you can't sell without arguing. you too, Steve. (pause) listen to people. I do. It was the best one quite a predicament, I - ah - It's and we ever did. Only t h e Him: You're so right. Only the it's not too far removed from the one Him: Just before you came in I other day I was pointing other day I was talking faced by you younger guys, when was reading your last ed - it out to Bill Merrick - to our president, and the manager calls you "son" and may we? May we help you to repeatedly reach customers in fast-growing Ottawa -Hull, Canada's fifth largest market? Your SBS representative will prepare a radio plan that will effectively combine the CKOY English audience with CKCH French listeners to achieve unequalled total reach and capitol sales results! Call your SBS representative for data and details.

CKOY OTTAWA

Standing in front of the l'eace Tower, I'arliament Buildings, Ottawa, are (left to right): Lionel Morin, Manager, Standard Broadcast Sales, Montreal; Henri Allard, General Sales Manager, CKOH; Jean-Paul Lemire, General Manager, CKCH, Ottawa -Hull; STANDARD BROADCAST Jack 1)aly, General Manager, CKOY; Bruno Bltkowski, General SALES COMPANY LIMITED Sales Manager, CKOY; Arnold Stinson, Vice -President, Standard 2 St. Clair Ave. West, Toronto 7, Ontario. Telephone: 924-5721 Broadcast Sales, Toronto. 1407 Mountain Street, Montreal 25, Quebec. Telephone: 849-2454

14 Canadian Broadcaster tells you, with an affectionate pat Still in the birth -pang stages many friends in the business in ANNOUNCEMENT on the head, "we don't employ in- the new agency has started rolling wishing the best of luck to two good experienced men." with a list of local accounts headed old guys, largely because there are QUALITY BROADCAST SALES so few of us left! on me. by one national one, Hart Battery But you have one edge Company. Your problem is youth and time has And this leaves me only one a way of remedying this condition. "Things are really booming in thing to say: Bu me if you hear As far as I am concerned, all I can Oakville," Ramsay told me, "and anything. get is riper and riper and riper. It is we are going to be kept plenty busy fun though, most of the time, and out here, without fighting the traffic the next call I make I'm going to jam mornings and nights." if it me. get him mad kills Your correspondent joins their Life Begins at 119 LP TWO VETERANS OF THE advertis- 400 -page book on one ing business, with a total A. D. of held, skipped or repeated by manual have opened an advertis- A NEW SYSTEM FOR "PLAYING" 119 years, long-playing re- control of the tone arm. ing and public relations office at television from hailed a major aid 95 Reynolds Street, Oakville under cords is being as Dr. William E. Shoupp,. West- the firm' name and style of Whiting to educational television by its inghouse vice-president of research, & Lees. developer. has said "Phonovid" is compatible Westinghouse Electric Corp- with existing audio and TV equip- The Whiting part of the deal is ment, and can be integrated without Lester Whiting who has spent most oration claims "Phonovid" has sev- LEIGH B. KELK advantages over existing audio- modification in existing closed-cir- of his life - or the 65 years of it eral visual systems - portability being cuit and standard broadcast sys- he has lived to date - with Cock - tems. Bev Ma¡tin, President, Quality field Brown. Lees, who at 54 rep- the main one. Broadcast Sales announces the ap- resents youth in the organization, In the system, sound and vis- A special scan converter is the pointment of Leigh B. Kelk as sales is the Ramsay Lees we first met ual signals are ingrained in LP re- principal new element in the sys- representative. announcing over CHML, Hamilton cord grooves to be picked up by a tem. A Ryerson Business Administration in the basement of the Pigott build- stereo type of phonograph needle. "`Phonovid' provides a com- graduate with retail sales exper- ing, in the early 30s, when it be- "Phonovid" produces a series of plete 400 page picture book on a ience, Leigh joins QBS from Ogilvy, longed to Ramsay's grandfather, the still pictures - up to 400 per re- single LP," Shoupp said. "It uses Benson & Mather's media depart- late George H.; Lees. Since those cording - and 40 minutes of ap- an inherently low-cost, high -density ment where in the last year he has days Ramsay has been at WGR, Buf- propriate voice and music. storage medium the long-playing worked with the agency's major - accounts. falo, the old Ruthrauff & Ryan and A television scanning technique record." BBDO. collects and stores the recording's Regarding Mr. Lees, the Elder, impulses electronically, then dis- an anecdote stored for the past 35 plays a complete TV picture every BROADCAST MANAGEMENT CONSULTING SERVICES years in the back of my cranium has six seconds, and holds the picture it that this venerable gentleman, an until the next is ready to trigger. General B. M. C. S. Internal Administration ardent teetotaler and prohibitionist, The record is played on an Management stormed to the station one Research Technical Coordination over ordinary 33 1/3 rpm -turntable and Market & Economic of Briefs night and dramatically smashed the can transmit images and sound to any Cost Accounting Preparation Drink To Me Only With record number of standard TV receivers. McMaster Avénue Ajax Thine 416-924-3204 i Eyes. Any part of the recording can be

I mais oui! Nous pouvons vous aider à constamment atteindre la clientèle sans cesse croissante d'Ottawa -Hull, cinquième puissance du marché canadien. Votre représentant SBS établira un programme d'an- nonces radiophoniques efficace qui touchera à la fois les auditeurs de langue anglaise de CKOY et ceux de langue française de CKCH, pour ainsi parvenir à une portée et des résultats de vente encore irréalisés. Consultez votre représentant SBS afin d'obtenir les renseignements nécessaires. CKCH OTTAWA -HULL

Debout, devant la tour de la paix de l'édifice du Parlement, à Ottawa, on aperçoit (de gauche à droite)' Lionel Morin Gérant, Standard Broadcast Sales, Montréal' Henri Allard. Gérant des STANDARD BROADCAST SALES COMPANY LIMITED Ventes, CKCH; Jean-Paul Lemire, Gérant Général, CKCH, Ottawa - Bltkowski, Gérant 2 St. Clair Ave. West, Toronto 7, Ontario. Téléphone: 924-5721 Hull; Jack Daly, Gérant Général, CKOY; Bruno Général des Ventes, CKOY; Arnold Stinson, Vice -Président. Stand- 1407, i Rue de la Montagne, Montréal 25, Québec. Téléphone: 849.2454 ard Broadcast Sales, Toronto. 15 July 22, 1965 Ohio Awards

Teeners and separatism win citations for privates

TWO PRIVATE RADIO STATIONS Though the show, in Perry's Latterly Perry has re -introduced "education" show has been used have trebled the Ohio Award pre- words, doesn't go out of its way to the phone-in format for some occa- for new -teacher orientation), and stige quotient of privately -owned stir up controversy, upcoming sub- sions. "We've opened the phone several industries, including De - Canadian radio in one swat. jects for the 1965-66 broadcast ser- lines after the show, for questions Havilland Aircraft of Canada Ltd. ies include: related to the he CKEY Toronto and CJAD Mon- "The Psychology of program's topic," Perry says he prepares the pro- treal have both won 1965 Ohios, Murder," "Lesbians," "Abortion," says. "But we always have an ex- grams entirely on his own "the "Child pert on - rated by many the top North Ameri- Molesting," "Rape," "In- hand-someone who's qual- only production help is on "Non ified to answer the final can radio awards. CBC Radio, con- cest," -Marital Sex" - and questions." technical matters, voice-over and tinuing its high -scoring tradition in less ticklish studies of topics such things like that" and he credits as "Siamese Cats" "Antique Collec- Individual Perryscope shows - the Ohio State University competi- CKEY with giving him a free hand- tion, picked up six of this year's ting," and "French-Canadian Cook- have been used by the University ing". of Toronto ("the program on "complete liberty to do anything I 51 prizes. As a rule one show a week dreams want " is also devoted to a showbusiness was used as a teaching aid,"' Perry CKEY's Norm Perry won in personality. explains), the Mental Health Foun- "Gene Kirby is the executive the social sciences category for a dation (a program on producer, and he looks program Perryscope epilepsy), the after any in the station's Perryscope developed from a Ontario Association (an trouble," Perry says. series. The winning show was cal- 1960 CKEY program called' Tempo Teachers' led The Rich Young Ones, and dealt Toronto, produced by Scott Bradley with problems faced by the teen- and featuring Brad Crandall, now Beer Advertising age jet-set offspring of some afflu- with NBC in the U. S. Originally it ent Toronto families. was a one -hour. program split be- tween interview and telephone dial - CJAD's award was given for a in segments. Perry took on the discussion program titled Canada interview portion in 1961. Agencies are content with new regs. and Separatism. When Crandall migrated to New Of late, outside-station inter- York in the fall of 1962 phone-in est in the Perryscope shpw has was dropped and the show was re- OLI) SCHEDULE OLD SCHEDULE NEW SCHEDULE apparently been on the up -grade. christened Perryscope, with Perry Perry sees "very good possibili- airing three half-hour interviews Length of Number of Commercial Number of Commercial Aggregate Duration ties" that the series will be syn- weekly in the 11:30-12:00 pm time Program Announcements Non - Announcements of Commercial Mess - dicated among other Canadian radio slot. 'Scope was upped to five in Minutes Canadian Programs Canadian Programs ages in Minutes. stations. nights a week in the spring of 1963. He says Halifax and Vancouver 2 Last year the show ran days 10 2 2:00 stations have made inquiries, along 2 with All -Canada as well, except that spicier items 15 2 2:00 Radio and Televi- 3 were reserved tor the late hours. It 30 4 4:00 sion Representatives Limited and 4 Quality logged a full four hours weekly. 45 5 6:00 Broadcast Sales Limited. . 6 60 7 8:00 9 90 10 12:00

AGENCY REACTION TO A NEW breweries are concerned. It allows set of beer advertising regulations us a freer media choice perhaps." for television appears to be mild, MEMO "Frankly I don't see how it almost indifferent. I f anything affects us at the moment." there's a sigh of relief that no for- from the desk of mer privileges have been wrested The new schedule, compared away. with the old, is shown above. What new GORDON FERRIS and ale account super- the schedule comes Beer down to is an allowance visors, canvassed on the signifi- of two com- mercial minutes in every 15 of pro- cance of the new rules July 14, gramming - with one exception. twelve days after the Board of Ten-minute program segments are Broadcast Governors made the re- To - Fred Heathcote, given parity with full quarter-hours, commendations public, had this to and still rate as "best buy" in the say: Radio Station CKAP, sense of commercial-to -time ratio. "Is the new regulation a fact There's also a much -improved Kapuskasing, Ontario now? We've been waiting for it. But deal on shows failing to qualify as as far as we're concerned, I don't Canadian -content - an increase of think it's going to affect us too one-third in commercials in most much." situations, one-half in the case of Welcome to Ontario's newest Northern "It has affected us to the 45 -minute programs. extent that, yes, we can add a com- But beer account men polled on station. Your 1,000 watts at 580 Kcs., mercial in programs on private sta- the other major innovation in the tions but we can't with the CBC covering industrially rich Kapuskasing, Hearst - new schedule were doubtful of its (because of the network's self-im- possible effects. Expunging the old and the surrounding towns provide a needed posed commercial restrictions). And limit on "numbers" of commercials anyway, we haven't decided whether used to fill allotted commercial time to rapidly developing service your area. to do it or not." apparently won't lead, at least im- "I think the TV stations mediately, to a rash of 10, 20 and would probably be a little happier 30 -second spots. T.G.F with this. They can maybe open up Up to now- brewers have been a little more time. It might give us virtually driven to produce the 60 - a bit more flexibility." second variety of commercial in or- "Really the changes aren't der to eke maximum time out of the awfully significant as far as the old numerical allowances.

The shortest distance between Radio -Television Representatives Limited a Station and a Time Buyer AN AD IN THE BROADCASTERI

16 Canadian Broadcaster RTEC Luncheon Sees "Early Bird" price war as U. S. nets bid for control

REPRESENTATIVES OF THE first -year finances were "pro- monopoly controlling American jected on rentals of less than and Canadian use of the Early 100 telephone channels". (The Bird satellite explained the dol- FCC in the U.S. has set aside lar -sign clubbing given television only 104 channels for carriers networks in Comsat's fee sched- authorized to date, including ule by saying, "it's not that AT&T, RCA Communications, simple", as they visited Toronto ITT World Communications and late in June. Western Union.) Spaulding also the $50,000 -year Matthew Gordon, director of confirmed -a the information for the Communica- figure supplied by Gordon as tions Satellite Corporation, was price -tag for leasing each phone appearing in Canada to address channel. the Radio and Television Exec- So how come the whopping utives Club. Dr. Spencer Spauld- $5245 an hour hit at television? ing, manager of systems analysis Well, that's what the ABC, for the corporation, accompanied CBS and NBC networks in the him. U.S. have been asking. And as a result of their inquiries, put in the form of a ,protest to the Fed- eral Communications Commission, network payments to Comsat for use of Early Bird will go into a temporary trust fund pending FCC investigation of the entire TV rate -basis. The commission is reported to have started off its inquiry by questioning some of the assump- tions made by Comsat in estab- lishing rates - the life of Early Bird, for one. Comsat has pre- dicted' a life -span of 18 months, but Hughes Aircraft, the sat- ellite's builder, has said the ma- chine is designed to hang up there and remain operable for three years. "Early Bird" Meanwhile proposed Europ- Figures Gordon supplied in- ean -leg TV charges have appar- dicated telephone use of the sat- ently resulted in an open boycott ellite was priced at$8.56 a chan- of Early Bird by members of the your nel -hour (for the U.S. leg of sat- European Broadcasting Union, ellite transmission). The cor- including the BBC and Independ- responding cost of television has ent Television Networks in advertising been pegged at $5245 a channel - England. hour during peak periods, and The British Post Office is where $3350 hourly in off-peak time. people considered to be the worst of- And six of the satellite's fender of four ground -pick-up sta- 1C! sixteen hours of daily operation tion owners in Europe. The Post see have been designated "peak": Office started out by asking 8:00 am to 2:00 pm. £2390 hourly for use of its Goon - Of course as Gordon said, hilly Downs pick-up facilities, it's not that simple. TV mono- later dropped the 'charge to polizes the bulk of the 240 po- £1000 - but the fee is still as tential telephone channels avail- high as for any of the continen- able in the satellite, and Comsat tal pick-up sites, where much doesn't intend to try using Early longer land -line rentals are part Bird simultaneously for televis- of the price package. ion -telephone, though the feat is Gordon soft-pedalled the sat- admitted to be theoretically pos- ellite cost issue while in Tor- sible. In effect, then, TV usurps onto, saying "there's more to the the whole apparatus. problem than justprice." He made_ But even with 200 channels it plain that he feels the U.S. in use for telephone transmis- television networks are up to no sion, Early Bird would earn only good with their price -complaints CF C -T I $1712 hourly for the corporation, and other beefs. M VC KM -TV and utilization during year one "I think the networks want isn't expected to reach the 200 - to be the controlling agency for Television de Quebec (Canada) Ltc'e. channel mark. (continued on page In fact Dr. Spaulding said

July 22, 1965 17 (continued from page 17) Both Gordon and Spaulding TV Early Bird," he said. (Comsat backed the view that the WANTED IMMEDIATELY Bird are was given monopoly control of applications of Early strictly fringe benefits. "It's an All-round announcer for morn- all present and future American experimental satellite for tele- ing shift. If interested send satellite communications by The phone use to prove out certain audition to: Communications Satellite Act, telephone transmission princi- The Manager passed by the U. S. Congress in ples," is the way Gordon put it. PRAY TELL Radio Station CKBC August 1962.) In Europe there have been re- Is a good advertising man one Bathurst, N.B. Another dissident note was ports that broadcasters are being who sells a campaign which he sounded by Spaulding, who said, treated as the great unwashed by !knows will move the merchan- "If the television networks spend satellite authorities, while tele- dise or o n e the advertiser thinks $100,000 or more preparing an phone companies are getting the will move it. hour program, it doesn't make red -carpet. sense for them to complain about In the meantime Canadian an extra five or ten thousand interest has been heightened by FALL. RATINGS dollars." a CBC executive's June an- Producers, critics, everyone nouncement that Canada might ANNOUNCER WANTED forecast the new TV series was have its own television satellite for varied evening shift. sure to succeed, and it did too, Must NEED AN ANNOUNCER? within ten years. have at least one year's but unfortunately the audience fai led. experience. Young Broadcasting graduate J. P. Gilmore, a CBC vice- looking for a career Send tape to: as a DJ president in charge of planning, anywhere in Canada. For re- CJOY sume and tape, write: told a meeting of the Canadian Guelph, Authors' Ontario Les Vokey Association in Vancou- 5027 4th Avenue, ver that his department is ten- Montreal 36, Que. tatively making plans for a multi- PAN MAIL channel satellite "to connect Sir: You might be interested to all points in Canada by direct know I read Lewisite as soon transmission." each Broadcaster arrives, throw up and then read the rest of the SALE AND PURCHASE He estimated a satellite issue avidly. could be put in orbit, to hover VERSATILE!! -:Alec. Phare AM Metropolitan over somewhere central "like 6 years copy & promo writing Dryden Ontario", at a cost of (still employed); Announcer; AM Suburban Film librarian -projectionist. CA TV Systems less than eight million dollars. Want position with top TV sta- AUDREY STUFF Michael Jay, Gordon had put the cost of tion. For details, write - Then there's the gal who was Licensed Broker, Early Bird at five million, broken Box A-815 down as follows: launching, so dumb that when they told 1262 Don Mills Rd., Canadian Broadcaster $3,300,000; satellite construc- her a real friend was someone 217 Bay Street, Toronto 1. Don Mills, Ont. who would do or for her she tion, $1,500,000, and control fac- die Phone: 444-8791 wanted to know which. ility charges, $200,000. In ad- dition, rental of the four million dollar transmitter -receiver sta- SOMEWHERE SOMEONE tion at Andover, Maine, is cost- ing Comsat $900,000 is looking for a PD with ideas, authority and stature in the industry. yearly, Gor- don said. EFFICIENCY MOVE After 19 years in all phases of Production - over half in a Major Then there's the office where Market - the time has come to concentrate this experience to the ad- Canada is already building vantage of a progressive operator. the staff has given up their its own five million dollar sat- break them tos- University coffee - keeps education. Big wife and big family. Prefer University ellite communication station at sing around all morning. or College City. Box A-816 Mill Village Nova Scotia, 80 Canadian Broadcaster miles southwest of Halifax. The Mill Village station is rated as 217 Bay Street, Toronto 1, Ontario RETORT CORDIALE comparable to Andover, and is Credit Bennett Cerf with re- to expected be operational next cording the late Henry L. Menc- fall. ken's happy formula for answer- ing all controversial letters: WANTED "Dear Sir (or Madam); You may We Have Openings be right." Need experienced newscaster - for announcer, also radio time salesman. 1st class -engineer - announcer especially needed. Bilingual Announcer STRICTLY PHONEY Will consider those without ex- Newscaster perience also. Send tape, re- If there were a three dollar bill, sume and references to: his picture would be on it. Throws R. W. Mc Lean -:Stone's Please send all particulars: tape, resume, etc. WCER Box 218, Charlotte, Michigan Casimir G. Stanczykowski, EDITOR'S NOTE President & General Manager Would readers submitting gags for this column kindly desig- THE STATION OF THE YEAR nate them as such in order that we may be able to distinguish 'QM RADIO 1410 WINNIPEG LTD. them from regular press releas- Seeks experienced announcer es. with extensive knowledge of M quality music to program and B voice major AM -FM features. Please send tape and resume, POET'S CORNER THE GOOD MUSIC STATION in confidence, to: A station director named Clem CJQM Hoped the slump in his biz. 2015 Drummond St., was pro tem, 457 Main St., Winnipeg 2, Man. Montreal, Que. So, without any wails, He wrote: "Memo to Sales - Get up off your fat BBM."

18 Canadian Broadcaster Daily happenings on radio I and television stations STATION CALLS from coast to coast.

CJLR Radio Quebec "The listener thereby received less victims of an apartment fire broadcast called Town and Country a depth of penetration normally en- disaster in Maniwaki Quebec. Two News, to bring listeners news of TWO HUNDRED AND SIXTY-ONE joyed only in a stereo broadcast," frame apartments in the community developments in agricultural sci- agency and national -advertiser ex- the station said. of 3000 had burned on May 12. ence, facts of interest to con- sumers and reports on ecutives dredged their memories CFRA broadcast an appeal for education. for about and their files facts CJLR help, enlisted support from Ottawa In addition to news from Mac- con- in a recent "Nassau Holiday" CKLG Radio Vancouver firms, and within hours Donald College, the program fea- the And business 36 test sponsored by station. a tures interviews with rural people in allowing WHEN NEWS THE BEATLES were had filled and despatched relief that's a fair response -rate, truck loaded with four tons of as- Quebec and "on the spot" reports for the fact that the station expect- destined to appear in Portland, Wash- ington reached Vancouver, CKLG sorted food and clothing. of special events in agricultural ed its mailing list of media deci- life that take place outside of sion -makers to work for the prize. heard opportunity knocking a n d Mayor Donald Britt of Maniwaki grabbed a block of 73 Beatle tick- greeted the truck on arrival and Montreal. The twelve -item questionnaire ets. First things first. Then the sta- helped to supervise distribution of asked, among other things, how tion created a special summer con- the goods. And the local French many local sponsors used CJLR test to go with the tickets. language newspaper gave credit to CFOX RADIO MONTREAL in 1964 (answer 343), and request- CFRA in warm terms: ed the weekly traffic count in front Coca-Cola jumped on the band- DURING THE LAST WEEK of April wagon as sponsor of the summer "Everyone in Maniwaki joins CFOX announcers asked listeners of the station's studios (answer: the unfortunate families in thanking 175,000). campaign, consisting of a Beatle planning moves within the Montreal bus to Portland, Beatle record al- radio station CFRA and the donors area to call in their names and new The Nassau trip for two, all bums and photos (life-size), expo- of the truckload for their gesture of addresses. expenses paid, went to M. W. Burke, human brotherhood in this tragedy sure on CKLG's record popularity Fifteen names were chosen brand manager for Carling Brewer- survey, notices on other station - (translation)." ies Ltd. Toronto. Burke came up from 149 calls received, and CFOX promotion material, the Beatle tick- with with a test score that barely fell announcers headed out sand- ets - and a 50 -a-week commercial wiches and hot for people short of 100 per cent. CFCF RADIO MONTREAL coffee schedule running from April 23 to caught with their kettles and cups August with Judges were C. W. Reynolds, 14, additional short ON MAY 10 CFCF and MacDonald in the depths of packing-boxes. The president of Ronalds -Reynolds & promotion bulletins scatter e d College of McGill University began station's mobile unit was used to Co., and Gilles Mercier, president through the station's summer pro- collaborating to produce a 6:10 am transport the refreshments. of Quebec City's Ad and Sales gramming. Club. Eventually the 73 contest win- ners will be chauffered to Portland The trend is to balanced programming in a bus with kitchenette facilities and CKLG chaperones. CKSW Radio Swift Current G. N. MACKENZIE LIMITED HAS e SHOWS Saskatchewan The station says immediately MONTREAL TORONTO WINNIPEG following the first announcement of 1131 St Cath.nn. St W 433 Jorvi. St 171 McD.rmott "VOTE AS YOU PLEASE, BUT ,,the Beatle Bus, the CKLG switch- please send money." That seems board was "flooded with enquiries to have formed the theme of a suc- for details, and hundreds of letters cessful Heart Fund promotion aired are being received daily," by CKSW during June. The station's annual campaign in aid of the fund was tied to an KVOS-TV Bellingham Announcer Popularity "contest for KVOS IS APPARENTLY GOING to the first time a this summer. As cast the first lures for color tele- DON'T WRITE . . . TELE-' result the station said it tripled vision viewers in the Vancouver GRAPH ... Walter A. Dales, MARKET RESEARCH-GUIDEPOST last year's fund take. market. The Bellingham Wahsington and let him write it for you. TO SOUND MANAGEMENT Listeners were requested to CBS-TV affiliate draws much of its He's poised at his typewriter. Winnipeg; eL0 vote for their favorite CKSW an- audience from the B. C. mainland. 270 Fort Street, or nouncers phone him at WH 3-8346 ELLIOTT RESEARCH CORPORATION on a one -nickel, one -vote David z, president of and Mint LIMITED basis, they eventually picked KVOS-TV (B. C.) Ltd. says seven women's TORONTO -840 Pape A , 463-1 143 commentator June Smith programs (six CBS and Walt Disney) over five male MONTREAL-32110 Bernardin Sr , RA. le s3.04 competitors. will be transmitted in color begin - THIS SPACE SKY -HOOK CFBC-FM Saint John will deliver your message Construction Limited Radio All types The station also proposes to of A SEMI -STEREO EFFECT HIGH - TWICE A MONTH Tower and Antenna install a color chain in 1966, mak- lighted CFBC-FM's recent broad- FOR ONE YEAR Installation and Maintenance cast of what the station called ing local color telecasts of film possible. Mintz places color TV for SS per insertion. 138 Sorauren Ave. Toronto 3 "New Brunswick's first production Phone 536-7201 of grand opera." The broadcast set ownership in the station cover- two took place in May, and was spon- age area at per cent presently, but expects it to double by fall 1966 sored by a Saint John department XEROX COPIES store. and reach ten per cent by January Telephone 1968. of typed or printed material at Sound pickup from the stage reasonable prices -any quantity. was made by two separated micro- Answer ny phones WHILE YOU WAIT driven by variable para- CFRA Radio Ottawa bolic reflectors with different focal Broadcaster Office, Service points. The transmission utilized RADIO'S HELPING HAND WAS 217 Boy St., Toronto 1. both channels working in parallel. stretched 85 miles in mid -May as CFRA reached out to aid home- 80 Answers your phone whenever you are away from your office or Zffi-ctt Say You Saw It residence. in Phone for Booklet in FIRST in broadcast production assistance, THE BROADCASTER 107 YORKVILLE AVE. TORONTO 5, ONT. Toronto Montreal 924-4471 UN. 6-6921 WA. 4-9872

July 22, 1965 1S a market to be reckoned with!

Bole Comeau aLE P i CD.' lionelfe'rjTElEVI510N MATAWE QUEBEC NEB TWORK

11111 BONAVENfURE 1-4" Causapscal New Carlisle _,,,,.CKCD-TV sells to.,. Dalhousie Campbellton 80,500 HOMES

RESTIGOUCHE Bathurst 348,000 PEOPLE - MADAWASKA ._.---- CKAM-TV GLOUCESTER EVERY DAY in this 4 PROVINCE ti CKAM-TV 1 Newcastle C) MARKET Chatham NORTHUMBERLAND

T H E CARLETO Richibucto P.E.I. / Buctouche lionel NEW BRUNSWICK-' MARKET Summerside- POPULATION 554,900 y SUNBURY/ HOUSEHOLDS 122,000 YORK TV HOUSEHOLDS 116,200 RETAIL SALES $415,411,000 EFFECTIVE i BUYING INCOME $510,993,000 Fredericton Amherst a market to be Springhill reckoned CUMBERLAND with CHARLOTTE St John GUYSBORO UGH

LEGEND Towns

DIGBY Transmitters QUEENS Community Antenna

MONCTON CELEBRATES ITS 75TH. BIRTHDAY WITH A BOOM!

Moncton has long been the hub and distribution centre of the operations; establishment of .a chemical industrial park; con- Maritimes. Now - 75 years young - it is also the centre of a struction of Canada's newest newsprint mill; and a number of tremendous industrial expansion. "This is a period", says new manufacturing plants came into production. Work is now Premier Louis J. Robichaud, "of prosperity for our province underway on Atlantic Canada's largest hydro -electric project. and people, and profitability for the promoters of industry". In So Lionel DOES sell in "A Market to be Reckoned With", and 1964, new construction alone amounted to $234 million, & in- advertisers using the Lionel Television Network will share in cluded a $29 million smelter to complement extensive mining the prosperity of the booming NEW New Brunswick. LIONEL TELEVISION NETWORK REPRESENTED BY STOVIN-BYLES IN CANADA YOUNG CANADIAN IN U.S.A.