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July 22, 196543 Toronto Volume 24, Number 14 July 22, 196543 Toronto British American Oil Company's Musical Showcase, a half-hour weekly television quiz - and -music program, goes national August 1. Twenty-two Western -Canadian stations are being added to the 31 -strong eastern roster. Other switches, to more elaborate production and all -live prize displays instead of graph- ics, will follow. So will a change to a paid quiz panel. (B-A wants more money fed into customer prizes - less to the on -air panel participants). The oil company's April dealer letter is reported to credit Showcase with pulling close to a million mail entries and in- creasing the rate of B -A credit card applica- tions by 300 per cent since first airing March 28. In the photo (1. to r.) are: Phil Lauson, Foster Advertising (Montreal); Jack Neuss, retail programs director for B -A (and creator of Showcase); George LaFlêche, emcee and singing star; Denny Vaughn, musical director; Peter Lussier, director -producer, and Bob McNicol, Foster Advertising (Toronto). This is baseball? That's what CFCB Radio in Cornerbrook, Newfoundland, and the local CBC Radio employees seem to think. At least they recently played a three -inning grudge match in their outlandish outfits and called it softball - even agreed on a 2-2 tie score once the shenanigans were over. It was all in a good cause - for the local Royal Canadian Legion. Price of admission to the game was set at one forget-me-not (the flower of remem- brance) per customer. Evidently the Legion's `lower sales were helped considerably. if anyone's thinking of replacing a semi -liter- ate secretary or two - in, say, five years - here are three likely candidates. They're win- ners of a recent Spelling Be e telecast by CFCL-TV in Timmins. Twenty-four schools entered teams -of -three for the 26 -week series, won by the St. Jeanne d'Arc School in Anson - ville Ontario. In the photo CFCL General Man- ager René Barrette presents the Spelling Bee Trophy to the winners and their principal, Sister Céline -de -Jésus . Local teachers have encouraged CFCL to renew the show next season. CFCF-TV in Montreal recently offered an all - expense -paid holiday in Nassau tq youngsters competing in a Treasure Island contest held in conjunction with Surprise Party, a favorite CFCF afternoon children', prógram. The win- ner, Jean Shepherd, is pictured with her moth- er and "Magic Tom" Auburn, host for the trip and popular producer and performer for the television station. News from Advertising Avenue I About Radio and Television .. SIGHT & SOUND Accounts, Stations and People THE FIRST SALES TAX ON Can- practical purposes, Bell cannot bec's borders. Announcement was made at the same adian broadcast communications is isolate the tax for transmitting one Calls placed from Montreal to time as the appointment of an accomplished fact - or virtually particular program. However, based Toronto and billed collect through Radio -Television Representatives so. On July 14 Bell Telephone Com- on proportional studies of the per- any Toronto number also apparently Ltd. to sell what RTR President pany reported the Quebec Telecom- centage of circuitry and total net- avoid the tax, according to the Bell Gordon Ferris describes as "Can- munications Tax Act had passed work facilities used, Bell can pro- official. ada's Fifth Market". third reading in the Quebec legis- duce an overall tax figure. As a And if a long-distance call to Pointing out that these three lature, and said "royal assent is result, special arrangements have goes ten -thousand watt stations individ- expected momentarily." been worked out with the CBC and Halifax scot free, can Quebec rightly tag a network program fed ually dominate their coverage areas, CTV by which the overall tax on In fact the telephone company across the tax province to points Ferris said they have a combined said the six per cent tax had been program transmission through Que - east? audience of 512,280, which is lar- bec will be billed on a monthly ba- ger than the city of Edmonton. appearing on some Bell bills since For another stickler, take the June prior to official sanction of sis with the regular network charg- 4, es." case of a network TV show fed to "Per capita income, retail the legislation. Montreal with an unsponsored seg- sales and other elements create a (2) Wire or Microwave Broadcast industry efforts to Private ment to be sold by the startling comparison with many ma- a station's local station forestall the tax apparently came to Transmission (from as a jor markets in Canada," he said, own spot vehicle. Does the net- nothing. Jean Pouliot, president of broadcast studio to its trans- work, adding: mitter or to like cable TV operators, be- the Canadian Association of Broad- satellite stations) - come "The six per cent tax applies." a wholesaler in such circum- "Each station covers a similar casters, sent an early -June letter stances? And is the local station but contiguous area in which in- outlining broadcaster objections to (3) Cable TV - "Cable TV then responsible for tax on its share dustrial development is rapidly re-' the scheme to Hon. Eric Kierans, companies are considered whole- of the program? placing the dependency on agricul- Quebec Minister of Revenue. salers, and the tax applies only at Network executives frankly tural income. By mid-July, Kierans hadn't the retail level. As a result, the don't know, at the moment. At CTV "It is expected that potash will bothered to reply. customers of cable TV companies apparently will be the per they're not even con- exceed in five years the export of Bell has outlined three assessed six cent scious prin- tax. that they've reached a " bil- wheat and grain, and the addition of cipal applications of the tax act: ling arrangement" with Bell Tele- many hundreds of oil wells is fur- some obscure (I) Network Transmission There are still phone. ther diversifying the economy" he - features to the tax. and "The tax applies on that portion of sales First said. is of Que- PROSPECTS FOR PUTTING f oot- network transmissions which pass foremost the question ball on of the tax on television on the scheduled Presentations in Toronto and through the province of Quebec. For bec's method levying July start date improved station-owned transmission facili- 30 during Montreal are being planned by the July. Michael Wood, manager of Inter three ANNOUNCEMENT ties either land to transmit- stations to acquaint agencies - -lines Production Incorporated Toronto, and their ters or microwave setups feeding clients with all pertinent G. B. RYAN COMPANY reports an additional quarter of the facts in the total area. satellites. eastern telecasts and APPOINTMENT signed, half A A FEW CHANGES ARE ON A Bell spokesman gave it as TAB the western game sponsorship in the for the 1965 production of the Radio his belief that the tax would be bag. Commercials Festival, scheduled charged as a factor of the assessed "One more national quarter for November 4 in Toronto. A new value of privately -owned transmis- sold we're sion facilities. and in," he explained. Public Service Announcement cat- (An additional quarter would leave egory will replace two discarded But is there a possibility net- Bouchard, Champagne, Pelletier, entry categories in an effort to make work shows beamed via microwave Ltd., the Montreal agency control- the festival "more meaningful to across Quebec to the Maritimes will ling IPI, in the same position as everyone involved in this country's escape the tax? The spokesman last year's rights -holder. The CTV radio industry," as the festival says long-distance tolls are being Television Network was left with chairman says. dunned for six per cent only if they one-quarter of 1964's western game Chairman David Broome of Roth- originate and are billed within Que- sponsorship going- begging.) ANNOUNCEMENT mans of Pall Mall Canada Limited Wood says IPI is "taking in adds, "There will be a significant BYLES, GIBB & ASSOCIATES letters of intent" rather than sign- reduction in the number of awards, APPOINTMENT ing contracts with advertisers, "be- but each person who wins an award cause we haven't got a network as this year will know he has produced yet." an outstanding radio commercial." A CTV spokesman has claimed the networks will have difficulty The new setup will provide of mounting the first telecast in any three entry categories, instead period less than three weeks. last year's four: A THREE WESTERN STATIONS (1) Straight voice announce- have jointly announced the forma- ment techniques except music. MRS. EDNA SLATTER tion of the Golden West Market to be sold on one rate card, effective (2) Commercials using. music Mr. V. G. Hatherly, General Manager of August 1. and integrated lyrics, and the Ryan Department Stores in Guelph, announces the appointment of Mrs. Edna The announcement was made (3) Public service. Slatter as Merchandise Manager and by John Craig, president of CKX, Radio Editor. Prior to joining the Ryan Brandon, Hugh Dunlop, manager of The Radio Sales Bureau and organization, Edna Slatter was owner of CKDM, Dauphin and George Galla- Radio and Telt vision Executives Accessories in the House of Hats and gher, manager of CJGX, Yorkton, Club of Toronto, co-sponsors of the Guelph. She migrated to Guelph eight whose stations will make up the festival, expect entries to start years ago and took with her the exper- new package. ience of a varied and interesting career coming in by September 1. which took her through banking, invest- ments, interior decorating, radio and advertising.
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