Society & Animals 20 (2012) 273-293 brill.nl/soan Jumping to Conclusions? Media Coverage of Jumps Racing Debates in Australia Daniel Montoya,* Phil McManus,* and Glenn Albrecht** * The University of Sydney
[email protected] ** Murdoch University Abstract Should jumps racing be banned? This paper examines print media coverage of the future of “jumps racing” in 21 Australian newspapers between February 2008 and December 2009, a period of intense debate over its future due to high-profile incidents of horse deaths, campaign- ing by animal activists, and increased media coverage. In November 2009, Racing Victoria Lim- ited banned jumps racing following the 2010 season but later opened the possibility of jumps racing in 2011 and beyond. The research finds that there is significant variation in support for, and opposition to, jumps racing in different newspapers; that there is sometimes a discrepancy between the perspectives of articles and letters on this issue; and the importance of jumps racing to particular small cities is reflected in the media coverage. While recent events and mounting public pressure may eventually contribute to the demise of steeplechasing and hurdling in Victoria, the termination of horse racing is not a foregone conclusion. Keywords animal ethics, hurdling, jumps racing, media, steeplechasing, thoroughbred Introduction Jumps racing is a very controversial activity that sits in the spotlight of welfare and ethical debates about horse racing in general, and specifically, the use of whips (Evans & McGreevy, 2011) and the injuries and fatalities suffered by both jockeys and horses in jumps racing (Hitchens, Blizzard, Jones, Day, & Fell, 2011; Hitchins, Blizzard, Jones, Day, & Fell, 2009).