View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Digital Commons @ Assumption College Digital Commons @ Assumption University Management, Marketing, and Organizational Management, Marketing, and Organizational Communication Department Faculty Works Communication Department 2019 Technology Change or Resistance to Changing Institutional Logics: The Rise and Fall of Digital Equipment Corporation Michael S. Lewis Assumption College,
[email protected] Follow this and additional works at: https://digitalcommons.assumption.edu/business-faculty Part of the Business Commons Recommended Citation Lewis, M. S. (2019). Technology Change or Resistance to Changing Institutional Logics: The Rise and Fall of Digital Equipment Corporation. The Journal of Applied Behavioral Science . https://doi.org/10.1177/ 0021886318822305 This Article is brought to you for free and open access by the Management, Marketing, and Organizational Communication Department at Digital Commons @ Assumption University. It has been accepted for inclusion in Management, Marketing, and Organizational Communication Department Faculty Works by an authorized administrator of Digital Commons @ Assumption University. For more information, please contact
[email protected]. 1 Technology Change or Resistance to Changing Institutional Logics: The Rise and Fall of Digital Equipment Corporation Michael S. Lewis Assistant Professor of Management Assumption College 500 Salisbury Street Worcester, MA 01609-1296 Telephone: 508-767-7372 Fax: 508-767-7252
[email protected] Abstract This article uses an institutional lens to analyze organizational failure. It does this through a historical case study of Digital Equipment Corporation, an innovator and market leader of minicomputers who faltered and eventually failed during the period of technological change brought on by the emergence of the personal computer.