pUBLICATION OF THE CONSULATE GENErAL OF INDIA IN DUBAI VOL.4 ISSUE 4 | AprIL 2012

INDIA’S AGNI POWER With a 5,000-km strike range, the recently-fired Agni-V significantly strengthens India’s deterrence C FROM THE CONSUL-GENERAL’S DESK

Dear Reader, O

The successful test-launch of India’s first Inter-Continental Ballistic Missile, Agni-V, has made all of us proud. The elite club of nations, with mis - N siles capable of travelling more than 5,000km, has a place for India now. COVER STORY The cover story ( Agni-enabled India ), while exploring the story of missile’s 04 success, also interviews Agni-V Project Director Tessy Thomas and her tri - Agni-enabled umph against all odds. The feature on cinema is on Dada Saheb Phalke award winner Soumitra T Chatterjee and his experiences of working with the legendary film maker India Satyajit Ray ( Ray’s comrade ).

When India test-fired Agni V from the E Sunil John, the CEO of ASDA’A Burson-Marsteller, holds the unique Wheeler Islands off the Odisha coast distinction of being the only PR professional making it to the Arabian this April, it catapulted the country Business Expat 50 list consistently for the last three years. 10 Questions into an elite group of nations possess - gives a glimpse of his experiences in advising regional governments, inter - ing a long-range, nuclear-capable N national brands, global corporations and his views on the changing trends in ballistic missile PR business ( PR, a social science ). Hindi cinema has largely been Mumbai centric and serious themes have been far in between. But times are changing. Our capital city has also T ECONOMY become a popular template for our films. Two films in recent memory which have captured the soul of Delhi have been Khosla Ka Ghosla and Oye Lucky! 08 Reform driven Lucky Oye , both by a Bengali director Dibakar Banerjee. We now have Finance Minister Pranab Mukherjee’s S another Bengali director, Shoojit Sircar who brings out Delhi’s Punjabis and optimistic note at IMF’s spring meeting Bengalis in a new and hilarious light – see Vicky Donor! The best in crossover cinema as it tackles a subject, which would have been taboo a few years ago – sperm donation — with élan, style and grace, burying any hint of embarrassment. Times are a changing.

Happy reading!

Sanjay Verma CINEMA 14 Ray’s comrade Soumitra Chatterjee of Apur Sansar remembers Satyajit Ray RADIO MATTERS 10 QUESTIONS 10 ‘PR, a social science’ The Consulate General of India in Dubai brings to you its weekly radio programme ‘India Matters’ on Suno 102.4 FM. The purpose of India Matters in conversation with Sunil BOOKS the show is to highlight the services provided by the Consulate and talk John, CEO of Middle East’s leading PR com - 16 about the events and news related to India and the Indian community pany ASDA’A Burson Marsteller, Aleph, a new beginning in UAE. who ranks 18th in the latest list of Top 100 Stalwarts David Davidar, Kapish G. Mehra and Ravi India Matters is aired every Friday between 5 and 6 pm on Suno Indians in the GCC Singh come together to push literary fiction in India with 102.4 FM and repeated every Saturday between 12 and 1 pm. a new publishing house, Aleph For more details visit www.cgidubai.com and www.suno1024.com 12 FEATURE Chroniclers of change SUPERBRANDS French artists, inspired by the changing 18 Indian landscape, come up with ‘land art’ Godrej Consumer Products Ltd

Winner of the March 2012 monthly quiz contest is India Matters is a monthly publication of the Consulate General of India (CGI) in Dubai . All rights reserved. No part of this journal may be produced, stored or transmitted in any form or by any means — electronic, mechanical, photocopying, recording or otherwise, without the permission of the CGI Dubai . Mahendra Asher Editorial correspondence and manuscripts can be addressed to [email protected] ns! The winner gets a gift hamper. gratulatio Content and design by IANS (www.ianspublishing.com) on behalf of Consulate General of India in Dubai. Con Editorial Coordinator: Zarin Amrolia, Dubai

2 SEPTIEnMdBiEa R M20a09tters| April 2012 April 2012 |India Matters 3 COVER STORY

ndia now belongs to an elite At the test site, there was jubilation. club of nations with the capabili - “The three-stage Agni-V missile’s N-capable missiles ty of hitting targets 5,000 km entire performance has been success - in India’s arsenal away. On April 19, India success - fully demonstrated. All mission objec - I India’s nuclear arsenal also fully tested a long-range nuclear- tives and operational targets have capable ballistic missile that can reach been met,” DRDO chief V.K. Saraswat includes several other missiles most of Asia. said. that are nuclear capable. Here is India also emerged as a major mis - “India is today a nation with proven a look at some of them: sile powerhouse of the world, having capability to design, develop and pro - developed Agni-V almost entirely duce a long-range ballistic missile. n Agni-I is a 700-km surface-to- indigenously over the last four years. India is a missile power now,” an exul - surface 12-tonne medium-range The missile can carry a warhead tant Saraswat said. ballistic missile that is opera - weighing more than a tonne. “It was a fantastic launch. It hit the tional with the Indian Army. It The flawless auto-launch of the target with high accuracy,” S.P. Dash, is both road and rail mobile. missile started at 08:04 hours from the director of the test range, said. n Agni-II is a 2,000-km-range mis - the Wheeler Island off the Odisha sile weighing 16 tonne. It was coast. Piercing the thin cloud cover, During the test, the among the first weapons to get the missile took off from the launch into the Indian strategic forces pad at 08:07 hours and started rising 17.5-metre long, 50-tonne arsenal. exactly the way it was designed for. Agni-V reached an altitude n Agni-III is an intermediate- The missile followed the entire trajec - of 600 km and attained a range ballistic missile that can tory in copybook style perfection as hit targets 3,000 km away. It the three stages of propulsion velocity of 7,000 metres weighs 48 tonne and is opera - dropped and fell at appropriate inter - per second, which enabled tional with the Indian strategic vals into the Bay of Bengal. the missile to achieve its forces. The three propulsion stages, devel - intended target range. n Agni-IV is a 3,500-km range oped completely indigenously by missile that was tested suc - DRDO, performed exactly the way cessfully for the first time in they were intended to. The indige - During the test, the 17.5-metre November 2011. Its previous nously developed Composite Rocket long, 50-tonne Agni-V reached an avatar as Agni-II Prime , when Motors performed well, signifying the altitude of 600 km and attained a tested in December 2010, had country’s stride and complete self- velocity of 7,000 metres per second, failed. reliance in this complex propulsion which enabled the missile to achieve n Prithvi-I is a 150-km-range sur - technology. its intended target range. The mis - face-to-surface battlefield mis - Ships located in midrange and at sile system can be transported by sile with a 1,000-kg payload. the target point tracked the Vehicle road or rail. Prithvi has higher lethal effect and witnessed the final event. Radars Defence Minister A.K. Antony compared to any equivalent and electro-optical systems along the spoke to Saraswat and Agni-V Project class of missiles in the world. path monitored in real time all the Director Avinash Chander and con - It is in service with the Indian parameters of the Missile. gratulated them for “this immaculate Army. With the development, India also success”, Defence Ministry spokesper - n Prithvi-II has a 250-km-range stormed into an elite, exclusive club of son Sitanshu Kar said. Indian Air Force version with a nations comprising the U.S., Russia, Antony also recalled “the untiring payload of 500 kg. China, France and Britain, all of contributions” of former DRDO chief n Prithvi-III is a 350-km-range whom have this capability. M. Natarajan. Indian Navy weapon with a Prime Minister Dr Manmohan Agni-V will go through more tests 500-kg payload. Take-off into elite club: Agni-V’s launch at Wheeler Island, Odisha Singh hailed the successful test as before it is inducted into the armed n Sagarika is an under-develop - “another milestone” in the country’s forces by the end of 2014 or early ment submarine-launched mis - “quest for security, preparedness and 2015. sile that will have a 700-km to explore the frontiers of science”. India maintains a ‘no-first-strike’ range. He congratulated the Defence nuclear doctrine, and Agni-V and the These nuclear capable missiles Research and Development 3,500-km-range Agni-IV missiles, were developed by India as part Agni-enabled India Organisation (DRDO) and other which was successfully tested in of its three-decade Integrated organisations, which had worked tire - November 2011, are to provide the Guided Missile Development On April 19, India became one of the select nations, which have the capability of lessly in the endeavour to strengthen country’s strategic forces ‘a second Programme that was completed the defence and security of the strike’ capability against a nuclear in 2010. making a missile that can hit targets 5,000 km away country. attack from its enemies. n

4 India Matters| April 2012 April 2012 |India Matters 5 COVER STORY

Abdul Kalam is her inspiration. evening and serve dinner,” she said. destruction? “There are women in “When I joined in 1988, Dr Abdul Her son Tejas, named after India’s military and in all services. How Kalam was a director of Defence indigenously developed light combat does it matter?” she replied. ‘There’s no gender bias’ Research and Development aircraft, is now in his final year of On the contrary, Tessy considers Laboratory (DRDL) and directed me engineering in Vellore. missiles as “weapons of peace”. “If to join inertial navigation group.” Tessy also enjoyed the support of you are strong enough, nobody will Tessy Thomas, the he sees no paradox in a woman “I really miss him because he was She feels balancing the jobs of a her husband Saroj Patel, a dare to touch you. If you have a stick woman behind the working on Agni-V , the indige - the one who said ‘yes’ when I opted for homemaker and a scientist is chal - Commodore in the Indian navy, now in your hand, nobody will beat you success of Agni-V, nously developed, 5,000-km engineering. He was there at every lenging. “It was tough when my son posted in Mumbai. because you will retaliate. It is as Srange, nuclear-capable ballis - step of my decision till I started my was in school. I enjoy cooking. I used Does Tessy, named after Mother simple as that. It is not what I want. speaks about her life tic missile. Scientist Tessy Thomas, career,” Tessy said. “My father was to get up early morning and cook for Teresa, see a paradox in a woman It is the country’s requirement,” she and work to who guided the team behind it, says good at mathematics and was a very the whole day, come back in the working to develop weapons of mass signs off. n Mohammed Shafeeq there is no gender discrimination in knowledgeable person. My mother is a science. qualified teacher but she never went to Associated with all Agni series mis - any school for teaching. She put in all siles, Thomas led the Agni-IV team as her effort in teaching her children, the Project Director for Vehicles and six of us — five girls and a boy.” Yet another success Mission and was Project Director “My mother had the will power to (Mission) for Agni-V. look after my ailing father as well as all the nation’s remote sensing capa- Anuradha, who headed the commu - “There is no gender discrimination of us. Today, she is 75 and as a mother bilities.” nication satellite GSAT-12 pro - in science because science does not she inspires all of us,” said Tessy about gramme, is the first woman ever to know who is working for it. When I Kunjamma Thomas, who lives in Woman behind Risat-1 feels on top have been the satellite project reach there for work I am no more a Alappuzha, Kerala. of the world : Indian satellite scien - director at ISRO. woman. I am only a scientist,” Tessy tist N. Valarmathi, 52, was on cloud Holding a masters degree in engi - said in an interview in Hyderabad. nine when her baby — the Indian neering from the famed Anna A rare woman in a male bastion, the If you are strong spy in the sky Risat-1 — started its University here, Valarmathi joined 49-year-old scientist at the Defence enough, nobody will ascent to the skies on the morning ISRO Satellite Centre in Bangalore Research and Development dare to touch you. If you Charting a space trajectory: of April 26.”It was a nice feeling. It in 1984. “I joined ISRO at a time Organisation (DRDO) played a key have a stick in your hand, N. Valarmathi felt very great,” Valarmathi, project when it was immersed in several role in making India’s most potent bal - director for Risat-1 project, says. exciting projects,” she says. listic missile. nobody will beat you n Indian rocket successfully Playing down the satellite’s strate - Valarmathi has worked in satellite The sari-clad Tessy recalls that because you will retaliate. It launched into orbit a gic role, the woman who delivered projects like Insat 2A , IRS IC , IRS Amicrowave Radar Imaging the Indian spy in the sky for the ID , TES and finally Risat . Wife of a women would constitute two to three is as simple as that. It is not percent of the scientific community at Satellite ( Risat-1 ) from the space - nation, said: “ Risat-1 is a unique banker G. Vasudevan and mother of DRDO in the past. “Now they are 12 to what I want. It is the port in Sriharikota in Andhra satellite with several new technolo - two — a son and a daughter — 15 percent. The change has come about country ’s requirement. Pradesh, on April 26. gies, including Synthetic Aperture Valarmathi got involved in Risat-1 in the last 20 years.” The indigenous Risat-1 , with a life Radar (SAR) that could take images project in 2002 and worked in Right spark ignited: Scientist Tessy says the successful launch of span of five years, would be used for during day and night.”She said the capacities like deputy project direc - Tessy Thomas Agni-V was a dream come true for over While her siblings became engi - disaster prediction and agriculture satellite has high data handling sys - tor and associate project director 2,000 scientists who were working on neers, managers and bank officers, forestry. The high resolution pic - tems, and high storage devices before she got elevated as the proj - it for the last three years. “It was a Tessy rose to dizzy heights as a defence tures and microwave imaging could among other things. ect director last August. great moment. We have many scientist. also be used for defence purposes. Weighing 1,858 kg, the Risat-1 , According to her, Risat-1 was scientists working on different tech - “I was like any other common child Prime Minister Dr. Manmohan Singh which has a life span of five years, first of its kind satellite for the ISRO nologies.” who used to go to school, enjoy life, congratulated the scientists of the would be used for disaster prediction and it called for additional effort in After Agni-V , she has set her eyes on come back and play like a village Indian Space Research Organisation and agriculture and forestry purpos - building the same. “The project Multiple Independent Re-Entry child,” she recalled with a twinkle in (ISRO), for the successful launch of es, while its high-resolution pictures depended on deliverables from other Vehicles (MIRV). “We are thinking of a her eyes. It was during her school days PSLV-C19 carrying the Radar and microwave imaging could also ISRO centres. Accommodation of new technology for MIRV system. We that she went on a picnic to Thumba Imaging Satellite Risat-1 . He said, be used for defence purposes. components for satellite needed have done Agni-V with single re-entry rocket station on the outskirts of “The 20th consecutive successful Hailing from Tamil Nadu’s Ariyalur periodical reviews and almost all the vehicle. We are now thinking of multi - Thiruvananthapuram. launch of the PSLV is an important district where she had her school - events were new,” she says. ple RVs.” “Since my school days I wanted to do milestone in our space programme ing, Valarmathi is the second She does not agree the project She says her mother has been an engineering for reasons I don’t know. I and is testimony to ISRO’s mastery woman to be the satellite project got inordinately delayed. “From the inspiration for her, but she also misses completed my engineering and took of the complex launch vehicle tech - director at the Indian Space beginning the project progressed at her father. She was in Class VIII when up M.Tech. in guided missile,” said nology. I have no doubt that Risat- Research Organisation (ISRO), but a good pace,” remarks Valarmathi, her father, an accountant, suffered a Tessy who joined the DRDO in 1988. 1’s all weather, day-night imaging the first woman to head a remote who loves nature and reading paralytic stroke and remained con - Among scientists, the father of ability will significantly contribute to sensing satellite project. T.K. books. n fined to house till his death in 1991. India’s missile programme A.P.J.

6 India Matters| April 2012 April 2012 |India Matters 7 ECONOMY

IMF’s $430-billion anti-crisis firewall fund was not connected to the lack of POPULAR APPS FOR MOBILE DEVICES progress on the quota reforms. SPOTIFY MUSIC APP APPLE DROPBOX Reform driven The BRICS nations want the 2010 reforms to be completed this year as opular music streaming service Phone maker Apple has come out planned, while calling for a new Pprovider Spotify, which provides iwith a new policy that prohibits India will continue inance Minister Pranab round of reforms, in which the size of services for iPhone and iPod users, application developers from incorpo - with reforms to Mukherjee has said India will a country’s GDP is a determining fac - has announced the launch of a new rating support for Dropbox as the go ahead with a series of tor in its vote share at the IMF. cloud storage app redirects users to stimulate the economy, reforms to spur the economy. external web pages in order to signup F for new user accounts and purchases. says Finance Minister “Reforms are a continuing process. It’s Oil price volatility Pranab Mukherjee not that you can stop and go,” he said. Referring to the volatility in oil prices, Mukherjee was addressing the media in Finance Minister Mukherjee, while Washington on April 22 at the end addressing a meeting of the Group of of the spring meetings of the 20 Finance Ministers and Central dedicated application for the iPad International Monetary Fund (IMF) Bank Governors, said, “As a major users as well. With this new applica - and the World Bank. Quota reforms commodity importer, India is very tion, iPad users will be able to take Beginning with the opening of the Referring to the imperative of structur - concerned about the increase and the the benefits of the service as it is Popular file sharing and collaboration Indian economy in the 1990s, with al changes at the IMF, Finance Minister volatility of commodity prices, espe - optimised for the tablet's bigger dis - service provider Dropbox has been changes in the industrial, foreign invest - Mukherjee called upon lagging Fund cially oil, in recent times that seem to play. By using Spotify application, the there for Apple devices for quite ment and foreign trade policies, India members to move quickly to ratify be not aligned with underlying eco - users can get access to millions of sometime and this is the first ever has continued on the reform path, quota and governance reforms nomic fundamentals...These distor - music tracks across various genres instance when such a drastic change Mukherjee said, referring to the path and that would give developing nations a tions are, among others, adding to and of various international artists. in the usage policy has been imple - context of economic reforms in India. greater voice in running the 188-nation inflationary pressures in a number of mented. “Recently we announced the new global lender. developing countries, including JUICEDEFENDER manufacturing policy and in the Union “The reforms, that were agreed to in India,” he observed. FROMMER’S Budget I had announced a series of 2010, are still pending because only Mukherjee said the reasons for the o you love everything about measures to liberalise investment in 53.7 percent of the members had rati - volatility in commodity markets were Dyour Android except its battery his company has long been the external commercial borrowings,” he fied them as against 70 percent unclear, as the prices were not linked life? Juicedefender Ultimate helps Tpublisher of some of the best As a major pointed out. A mechanism had also been required for the voting quota and 85 to economic fundamentals. “Despite conserve battery life by disabling travel guides around. Now it has introduced to attract investment from percent for changes in the board of gov - several studies, including one done the most draining components, joined hands with commodity abroad for long-term fund requirement ernors,” he pointed out. by the G20, it is still not very clear as specifically 3G/4G connectivity, textbook app importer, India is very in the infrastructure sector. The next round of quota reforms is to what is driving this heightened when your phone is idle. You can developer Inkling concerned about the In addition, the Government will be due to be completed by 2014. volatility, which seems to be a mix of get the free lite version, but it’s Systems to offer seeking Parliament’s approval on three However, Mukherjee said the recent financialisation of commodity mar - advisable to invest in the Ultimate those guides as increase and the important bills to amend insurance, decision by the BRICS nations – Brazil, kets, monetary policy actions, politi - version, which lets you customise apps for the volatility of commodity pension fund and banking laws either Russia, India, China and South Africa — cal uncertainties, and demand-sup - when to dis - iPhone and iPad. prices, especially oil... in the current Budget Session or the to delay the announcement of how ply imbalances,” he said. able a signal. Each destination has its own app, next one, he said. much they would contribute to the Mukherjee called for transparency For example, if ranging in price from $10 to $15. in the commodity market. you're listening to Each app features photos of your “Improving information and trans - Pandora you destination, as well as weather The retail major, accounting parency in commodity markets, wouldn't want it forecasts and itinerary guides. Top entrepreneur makes waves for 32 percent of the retail including futures and over-the-count - to go offline simply What’s more, everything can be erala-born M.A. Yusuffali Commerce and Industry, the business within the GCC, er markets, will help alleviate the because your phone went idle. And highlighted and bookmarked for is today dubbed as one Khaleej Times has reported. cruised to a 19 percent sales problem,” he added. n it’s free. later reference. Kof the most influential The Kerala-born Yusuffali is growth in 2011 to $4.5 billion Indians in the Gulf Cooperation managing director of the despite the general downturn. Council (GCC), a political and Middle East’s retail giant Emke Yusuffali said despite the BUSINESS BUZZ economic alliance of six Lulu Group. The group is all set global financial meltdown and Middle Eastern countries – to register a 20 percent busi - industry-wide recession, the US$ 2.7 billion will be the size of Indian sports goods US$ 448 million facility launched by Daimler AG in Tamil market by 2014, according to Snapdeal.com Nadu has an initial capacity of 36,000 units, including 24,000 Saudi Arabia, Kuwait, the ness growth this year, hitting Lulu Group has gone ahead units for heavy duty trucks and 12,000 for light duty trucks, United Arab Emirates, $5.4 billion, as the UAE’s with its plan. It opened 23 US$ 1 billion will be the ceiling of External Commercial Borrowings for the aviation sector, according to the Union under the Bharat Benz brand. Qatar, Bahrain, and Oman. home-grown regional brand hypermarkets and shopping Budget 2012-13. US$ 350 million was spent by India Hospitality Corp to He is the first non-Arab expanded outlets to 100 with malls in the last three years in US$ 750 million is expected to be the invested in the acquire UK-based food products company Adelie Food Holding Ltd. elected member of Abu the opening of a hypermarket almost all major cities of the food services sector in India in 2012, which is 50% more com - US$ 196 million worth 50-acre campus will be set up by Dhabi Chamber of at its newly built mall recently. GCC. n pared to 2011. Infosys in Kerala, in association with Technopark.

8 India Matters| April 2012 April 2012 |India Matters 9 10 QUESTIONS

mobile phone and a social media net - Our estimate is that have graduates and post-graduates work account has the power to shape in law, history, economics, chem - dialogue. That makes the role of the the PR industry in istry, mathematics and even agricul - ‘PR, PR professional, especially one who the Middle East region is ture, pharma sciences and engineer - understands the true nature of jour - worth over US$500 ing. Their subject specialisation is nalism, even more relevant. My invaluable when advising clients. background in journalism enables million and will double to The core skills we look for are strate - me to understand both sides of the US$1 billion in the next gic thinking, relationship manage - a social story, maintain objectivity and coun - ment, writing, and knowledge of 10 years. sel my clients with responsibility. media or an industry/sector.

How is PR different from part of journalism, advertising and Who are the most influen - 3advertising? public relations, and is another tool 8tial PR professionals in the science ’ Advertising sells; PR tells a story. In for communications. It has enabled world today? What makes them PR, we are in the boardroom, helping more voices to be heard and given unique? ASDA ’A shape the world we live in. Essentially, more people the platform to express Harold Burson, the founder of Burson-Marsteller has advertising and public relations are their views and opinions. However, Burson-Marsteller, is one of the both important parts of the communi - the essential functions of advertising most influential PR professionals in emerged as the leading cations mix. But public relations has PR and journalism have not been the world today. Burson has advised PR company of the evolved as a social science that influ - challenged by social media; it only governments, corporates and NGOs, ences behaviour and policy, motivat - underlines the need to communicate and has redefined public relations, Middle East, and ing individuals and groups to take a clearly, albeit with supporting facts, emphasising that its ultimate objec - contributing significantly specific course of action by shaping so that the credibility of your message tive “is persuasion that results in a opinions and attitudes. is not compromised or questioned. certain action, which to succeed, to its growth is Sunil must serve the public interest.” He is John , a former journalist You are one of the pioneers PR professionals equate to 91 now and comes to our New York and CEO of ASDA’A 4of the PR industry in the 6spin masters. Any com - office everyday. region. What were the early ments? B-M. He has now made days like, and what is your A PR professional works on chang - How has the profile of it to the list of top 100 vision for the industry? ing perceptions ethically and backed 9Indians changed in the When I arrived in the region 18 by evidence because ultimately it is Gulf, and UAE in particular, Indians in the Gulf years ago, professional PR was in its the integrity of the individual and his over the years? Cooperation Council earliest stages. Public relations meant or her organisation that is at stake. In Indians have always been one of (GCC), at 18th position. a hastily dispatched press release by fact, what sets apart ASDA’A Burson- the key contributors to the growth of an advertising agency or a corporate Marsteller is our commitment to evi - the Gulf economies. Across every In an interview to India communications manager. Over the dence-based communication. We sector, Indians have left an indelible Matters , he describes years, we have worked to redefine the follow a strict code of conduct in how mark –— in education, healthcare, industry and help clients understand we operate and the clients we work retail, advertising, media, engineer - how what he learnt as a Congratulations on making it Ford, Total and Accenture, among the value of communicating their key for. To cite an example, we do not ing and other skilled jobs. The key journalist helps him in 1to the list of top 100 Indians others. It is an endorsement of their messages professionally. This year, work for the tobacco industry. change is that so many Indians in the GCC. You have also been trust in our work and in us. we hosted the Public Relations World choose to come to take on challeng - his current role. named the top PR professional Congress in Dubai, the first time the What would be your advice ing roles and enjoy the world-class Excerpts: in the Middle East. How will you How did your experience as event was held in the Middle East. 7 to a 15 year old who aspires lifestyle the UAE provides, while describe this success? 2a journalist help you as a PR Our estimate is that the PR indus - to get into the advertising/PR being just under three hours flying I am humbled to have been included professional? try in the Middle East region is worth industry? What should go into time away from home. on this list. I believe that the GCC I started my career in journalism over US$500 million and will double his/her cognitive kit and educa - region has many unsung heroes — working with some of the stalwart to US$1 billion in the next 10 years. tion? What’s your favourite Indian entrepreneurs, professionals journalists of the era. My stint in jour - My vision is for PR to further evolve Reading extensively is the key to 10 book, piece of music, and thinkers – who go about their nalism sharpened my instinct for as a true force for positive change, any career in media. JK Rowling, for film and holiday destination. work quietly and out of the public eye, news and the need for fact-checking, offering trusted counsel to govern - example, has brought our children I tend to read many books simul - touching the lives of people. I see this and enabled me to become fearless in ments, business and civil society. back to reading, but they must go taneously — from fiction to manage - honour as a mark of recognition for my analysis and to evaluate news from further and make reading newspa - ment. I listen to anything from profession, public relations. I attribute every possible angle. Journalism Social media is changing the pers — online or offline — a daily Kishore Kumar to Adele, and enjoy this to the clients of my organisation taught me that while comment is free, 5dynamics of communica - habit. In terms of academic qualifi - films of all genres. My favourite des - ASDA’A Burson-Marsteller, such as facts are sacred. tions. How does it impact adver - cation per se, while a degree in mass tination is Kochi — nothing like the the UAE Ministry of Economy, Emaar Today, communication is evolving in tising and the PR industry? communications is preferable, it is green comfort of ‘God’s Own Properties, Etisalat, Emirates NBD, our borderless world. Anyone with a Social media is today very much a not a must. In my organisation, I Country.’

10 India Matters| April 2012 April 2012 |India Matters 11 FEATURE

Road’ (seen in image above), which mapped the land art of India and its he began in France in 1995 to docu - The urban landscape of South Asian neighbours in striking ment the disappearing little old land - India is fast changing. In photographs. At an exhibition in the marks like small kiosks, streetside 10 years’ time, Delhi might American Centre in the capital, four garages and the craftspeople from women artists, Danielle Smith-Llera, Paris.He plays with the theme of touch Jaipur, crafting new Eva Gustafson, Anja Palombo and demolition, construction and the land art symbols like Adele Caemmerer have used elements accumulation of neo-ruins of build - high-rise archaeology and of land art — typical urban symbols — ings, which he describes as the urban ruins... from the capital to graphically map “archaeology of time”. He has the metropolis to raise questions brought the ‘Little Temples...’ series about traffic, sound and environment. to the capital under the title ‘Earth- These are the future temples of the Land art in a more indigenous context movers’, a collection of 100 photo - sculptural landscape of the city,” in India has been pioneered by the graphs of the building sites, flyovers Boucher says explaining his land art Khoj International Artists Association under construction and demolished project. through its interactive art projects settlements of Delhi, the easy-to- themed on urban India. recognise symbols of land art. “In Art for a cause However, only a small band of modern archaeology, you don’t have Artist Delphine Gibley Ghai of French emerging urban artists and photogra - everything on the floor. Things are in origin, who unveiled her built art proj - phers subscribe to the concept in their the third dimension of vertical plans. ect, ‘Open’ in the capital recently, has art practice in the country. n Archaeology of time: ‘The Little Temples to the Road ’ art project by artist Alexis Boucher An Indian affair with European art ising disposable incomes, expo - sure to unique art forms and Rgreater social interaction are Chroniclers of change opening urban Indian homes to niche British interior accessory art The fast-changing emolished buildings, piles of tural panels and designs lingering like Amanda Brisbane sculptures, landscape of India, with bricks, an odd tree and colo - between the past, present and the Wedgewood cutlery and Moorcroft modern highrises nial style homes arranged in future,” Cortes says. The “obscure ritu - objects’d art. artistic shapes are the sym - als” at the Aurobindo ashram, the As Europe sinks deeper into reces - D sion, high end lifestyle art brands juxtaposed against bols of new age ‘land art’ for a handful “ordinariness of life and the colonial ruins, inspires a set of of contemporary artists from the West, past” — as Cortes says —acquire a from across the continent are looking ‘land artists’ from who have made India their muse. strange rhythm in the carefully at India as a wide market to sell their Three of them, supported by the planned frames of “French-style villas, products at cheaper prices in a France to capture this Embassy of France, have captured the an old pier, Aurobindo’s shrine, the “reverse trend” of pre-independence phenomenon, writes everyday heritage of the country, intro - town’s political history sprinkled with Indian economy, when Indian goods Madhusree Chatterjee ducing the concept of ‘land art’ to French symbols from another era, were sold for a pittance in Europe, India. Hindu icons, people and the sea”. says a leading UK-based home arts Fashion photographer Sebastian promoter of Indian origin. Designs on Indian market: Moorcroft glass sculptures from UK on Cortes has documented the quaint Capturing the urban dynamics “The Indian economy is growing display in New Delhi Indo-French cultural landscape of The artist says the mixture of legacies and so are people’s choices. Indians Puducherry in his project is what India is all about with “plastic have become adventurous. We have sale in developing countries abroad Lladro from Spain, Felix Valez bronze ‘Pondicherry’, a series of photographs chairs being the new art icon”. The been exporting haute objects’ d art because of the economic slowdown, sculptures, Cyan Glass and Franz and a book. Cortes, who worked urban landscape of India is fast chang - from England, and they think that as was earlier.” porcelain from Spain. between Milan and New York, settled ing. In 10 years’ time, Delhi might India is a big high-end market for Sethi, the founder of Interarts, pro - An Interarts showcase of home in Auroville in Puducherry 10 years touch Jaipur, crafting new land art art,” Sunil Sethi, one of UK’s leading motes high end accessory art brands accessory art in the capital in New ago with his yoga instructor wife. “I symbols like high-rise archaeology and Indian collectors of designer objects’ like Wedgewood, Royal Doulton, Delhi on April 27-28 displayed more wanted to explore a place and the town urban ruins, says French land artist d art and sculptures, says Sethi. Moorcroft, Arthur Price, Poole than 100 limited edition objects’d art of Puducherry was next to Auroville. and archaeologist Alex Boucher, who He said, “Exporting niche art Pottery from UK, Costaboda from from Europe and the US — featuring The city had a historical layering with manages a design boutique, ‘Pruriel objects from Europe is easy now Scandinavia, Svaja from Eastern the best of contemporary crystal, its French, Indian and Tamil tradi - Design’ in the capital. Boucher has because the manufacturers and Europe, Versace sculptures, Armani porcelain, bronze and glass sculp - tions and Catholic influence. I have enhanced the canvas of one of his land artists do not impose conditions on from Italy, Rosenthal from Germany, tures and cutlery. tried to put the diversity in architec - art projects, ‘Little Temples to the

12 India Matters| April 2012 April 2012 |India Matters 13 CINEMA

At 100, Zohra Sehgal’s ‘official’ biography bhi na jaana chhod kar... ki cake abhi kata nahin... ki pet Aabhi bhara nah in (Don’t leave the party, the cake hasn’t been cut yet, tummy isn’t filled yet), recited the blue-eyed “baby” of entertain -

Zohra’s journey: From the book A sepia sansar : (facing page) Ray immersed in direction; (above) ment Zohra Segal on her 100th Soumitra with Sharmila Tagore; birthday, punning on her favourite (right) a contended Soumitra sonnet “ Abhi To Main Jawan Hoon ” today by poet Hafeez Jullundhri as she cut Soumitra Chatterjee, the a large chocolate cake on April 27. lead cast of Apur Her characteristic lust for life Sansar , tells Pradipta Aparajito, but decided against casting appeared undimmed at the launch Ray’s comrade of her first official biography, Zohra him as he was looking for a younger Tapdar and Sirshendu Apu. Segal: Fatty by daughter Kiran Panth what it meant to eteran actor Soumitra lead roles in films like Sonar Kella , Jai “I had met him through a friend. Segal. “Segal” is how they have work with Satyajit Ray Chatterjee, who starred in 14 Baba Felunath , Charulata , Ghare But at that time I was a little too old preferred to spell the name. celluloid classics of Satyajit Baire , Ashani Sanket, Devi , Abhijan , for the role as he was looking for a The title “Fatty” is an endear - Ray, says working with the Aranyer Din Ratri and Ganashatru . younger Apu. So I was not selected. ment used by Kiran for her “weight V conscious mother Zohra” who “is master filmmaker was an exciting learn - Their association has often been com - But when he decided to do Apur ing process. And he continues to inspire, pared with the other famous actor- Sansar he called me. Later, I came to very particular about her figure like even 20 years after his death. director duos of the world, such as Akira know that he decided to make the a 16-year-old starlet”. Saluting Ray’s poetic, lyrical and Kurosowa-Toshiro Mifune and Federico third part after he saw me.” “She weighs herself every week artistic qualities, Chatterjee said: “He is Fellini-Marcello Mastroianni. Going down memory lane, the 77- I don ’t know what I and if she is a little bit above (over - a special kind of poetic, lyrical, artistic “He helped me enormously. He was year-old actor said during the shoot - would have done if he weight), then at lunch it is one visionary. If you see his films you can my mentor in that way. I learnt many ing for Apur Sansar in Madhya toast instead of two,” Kiran said. feel that such poetic, lyrical, artistry can things from him, I learnt because I Pradesh, Ray had instructed him to was not there. But I can Born on April 27, 1912, in belong to nobody else.” worked with him. From the very begin - act in a scene in which he looked a tri - say one thing for sure, that Saharanpur to Rohilla Pathan land - Chatterjee, this year’s winner of ning we had developed a comradeship, a fle tired after trekking. “So, in order to many dreams would have lords, Zohra went with her uncle to Indian cinema’s highest award, the rapport, by knowing each other, under - master the scene I ran up and down England by road from India “in an Dadasaheb Phalke Award, shared a standing each other,” Chatterjee said. the mountain repeatedly to appear remained unfulfilled. old Dodge car through Afghanistan “comradeship” with Ray that was spread “I don’t know what I would have done tired. But at the end of the day, with all and Iran” to train as an actor. over three decades, and ended only with if he was not there. But I can say one that running and cold weather, I fell Chatterjee would not point out any She recalls the journey: “I sat in the film maestro’s death on April 23 in thing for sure, that many dreams would sick, I had a real spasm.” particular role in Ray’s films that gave the front with my uncle. A young 1992. have remained unfulfilled. I couldn’t “From that incident I learnt two les - him the most satisfaction. “Working man sat at the back.” She caught a Making his cinematic debut in Ray’s have learnt so much. Even today he sons. Now I can fake tiredness while with him is like working in one film. boat to Europe from Egypt. masterpiece Apur Sansar (Apu’s remains alive in me. Even today he is an acting and I don’t need to run up and The journey is so exciting and fulfill - The biography, published by Niyogi World) — the third of the Apu Trilogy — inspiration for me,” said Chatterjee. down to become tired. At the same ing and a huge learning process, too. I Books, was unveiled by Prime in 1959, Chatterjee became the famed Ray had first considered Chatterjee time my attraction for true acting cannot differentiate between the roles Minister’s wife Gursharan Kaur. director’s favourite actor. He played for the second part of the Apu trilogy helped me and it was necessary.” I have done under him,” he said. n

14 India Matters| April 2012 April 2012 |India Matters 15 BOOKS

with the mass market and wanted to venture into literary publishing. It was Publishing pride a well-thought out strategy to try and do things differently,” Mehra added. ndian publishing is carving a for - Boutique publishing can be a bit midable space for itself on the ICommonwealth Book Prize list for self-indulgent, Ravi Singh said. “We weren’t producing exquisite salads - 2012, with five titles published in we have created a company to do the the country on the shortlist. All the best books available,” Singh said. books, including two by a Pakistani The company will also create e-ver - writer and a Sri Lankan writer, have sions of the titles and is in talks with been published in India. digital platforms to explore the possi - bility of stand-alone e-books, Kapish The third musketeer: Ravi Singh G. Mehra said. The trio said the company was our book would be treated like Rupa banking on the country’s “three gen - books. Ravi (Ravi Singh, former CEO erations of English speaking readers, of Penguin-India) and I would indi - double digit growth and the quality of vidually edit every single book on books on offer”. The books include The Wandering Aleph — and give the best many larg - “India is one of the few English lan - Falcon (by Jamil Ahmad), Rebirth: A er companies cannot give. We are guage markets in the world which is Novel (by Jahnavi Barua), The Sly looking at the high-end literary spec - growing...When we started literary fic - Company of People Who Care (by trum,” Davidar said. tion, it was just literary fiction. Today it Rahul Bhattacharya), The Book of Vanguards of a new publishing movement: Kapish G. Mehra and David Davidar at Aleph’s launch Rupa has survived and thrived in is a wide-ranging market. There is new Answers (by C.Y. Gopinath) and this market for 75 years and success - self-confidence among Indian writers. Chinaman: The Legend of Pradeep fully re-invented itself, Davidar said, They don’t care; they are starting to Mathew (by Shehan Karunatilaka)”. adding that he wanted to reach the make up their minds,” Davidar said. The books have been published same kind of audience that any pub - Latest estimates by the industry say by Penguin Books India, Harper Aleph, a new beginning lisher would reach. that nearly 300 million people in Collins, Picador India and Random For Rupa & Co, which describes India know English. The English pub - House India. itself as the “largest mass market play - lishing market, in a study by the The regional winners will be With their respective he growing English language the former CEO of Penguin- er”, “the next phase of expansion Federation of Indian Chambers of named on May 22 and the overall publishing industry in India has International, said: “Only 15 to 20 of the strategy was to go in for literary pub - Commerce and Industry, is valued at winner will be announced at the strengths in publishing taken a step north with three books published in the country get the lishing. Its publisher Kapish G. Mehra roughly $1.4 billion and is growing at Hay Festival on June 8. David Davidar, Ravi Tveteran publishers — David kind of careful focused attention one informs, “Rupa is closely associated 10 percent a year. n Singh and Kapish Davidar, Ravi Singh and Kapish G. wants to give.” Mehra — joining ranks to push high-end A number of small companies do pay G. Mehra come literary fiction from the subcontinent to attention to the editorial and design TOP TEN together to promote a wider cross section of readers in the content but often find it difficult to The Magic The Man Within My Calico Joe The Hunger country. The trio announced the formal access resources like a large network to Author: Rhonda Head Author: John Games literary fiction in India launch of the Aleph Book Company get the books widely distributed, Byrne Author: Pico Iyer Grisham Author: Suzanne Publisher: Simon & Publisher: Penguin Publisher: Collins — an independent publishing company Davidar said. Schuster Price: Rs.499 Hodder Publisher: in the Rupa group — in the capital “We wanted a company that would Price: `399 Price: Rs.350 Scholastic recently. give every book the best editorial design Price: Rs.295 The trio also handed out The Book of and attention. Only a very large compa - Aleph , a designer catalogue listing the ny like Rupa would have the resources Thinking, Fast The Sins of and Slow the Father new firm’s spring, summer, monsoon, to help us pay attention to our books. All Author: Author: Jeffrey autumn, winter and spring titles. The Non-Fiction Daniel Kahneman Archer Fiction category on offer is quality literary fic - India is one of the few Publisher: Publisher: : Pan tion and non-fiction featuring writers Allen Lane Macmillan Price: `499 Price: `350 like Musharraf Ali Farooqi, Jerry Pinto, English language markets in the world which is Timeri N. Murari, Khushwant Singh, Behind the A Life in Words: The Sense of The Secret of the Cyrus Mistry, M. Krishnan, Ruskin growing... There is new Beautiful Forevers Memoir an Ending Nagas Bond and Wendy Doniger. Literary fic - Author: Katherine Author: Ismat Author: Julian Author: Amish tion is a genre distinct from mass fiction self-confidence among Indian Boo Chughtai Barnes Publisher: Publisher: Penguin Publisher: Penguin Publisher: Westland for a more niche audience. writers. — David Davidar Price: `499 Price: `499 Vintage Books Price: Rs.295 Co-publisher of Aleph David Davidar, Price: `299

(Source: Bahri Sons, New Delhi, www.booksatbahri.com. All the books listed above are available online)

16 India Matters| April 2012 April 2012 |India Matters 17 Introducing India’s

work for in India and amongst the top 25 employers in Asia. MARKET company is recognised for its Not so long ago, the fast moving consumercentricity and for HISTORY consumer goods (FMCG) cate - understanding the developing Established in gory was actually a needs of a huge market. 1897, the Godrej slow moving one. The Perhaps, it is this that Group has grown in range of products in accounts for the brand being India from the days the basket was limited always at the right place at of the charkha to and brands with the the right time. nights at call cen - power to move were It has under its belt sever - tres. The compa - few and far between. It al achievements of distinc - ny’s founder, seemed that this status tion. The one, however, Ardeshir Godrej, a quo would be maintained that must rank very high lawyer-turned-lock - for a long time to come. up in honour is the fact smith, was an But when liberalisation that four of its brands unrelenting inventor and a vision - companies and interests in several was introduced it literally were ranked in Brand Equity’s ary, who saw a future littered with high-growth verticals — real opened the floodgates. 100 Most Trusted Brands Survey opportunities. His inventions, man - estate, industrial engineering, Incomes climbed steeply this market of of 2010. ufactured by his brother Pirojsha appliances, furniture, security and and with that the needs, dormant opportunities is Godrej, are the foundation of agri care, to name a few — the for so long, came to the surface. Godrej Consumer today’s Godrej empire. group is marking annual turnover The exposure to international tele - Products Today, one of India’s most trust - at approximately ` 13,500 crore vision programming and the advent Limited (GCPL). ed brands, Godrej enjoys the (US$ 3 billion). With its vast of glitzy magazines created the Already a lead - patronage and confidence of over spread of brands and services, the urge to travel. In truth, the FMCG ing player and 470 million group is such an integral part of industry was re-born. the custodian Indians who India that it may not be a com - It cannot come as a surprise that of some of the come face- monly known fact that 20 percent the FMCG market is, today, a country’s to-face with of the group’s business is conduct - ` 130,000 crore (US$ 28.90 bil - most respect - it every sin - ed overseas. The group’s presence lion) business that has grown at an ed brands, gle day. in more than 60 countries ensures incredible average of 11% each GCPL has With that its customers feel a sense of year over the last decade. This set in motion a series of seven comfort even when travelling segment now also accounts major abroad. for about 2.20% of India’s With brands people believe in, gross domestic product Good Knight, its service excellence they can count (GDP). Despite this breath - iconic across-all- on and the promise of brighter liv - less development, industry socio-economic-cate - ing, it is apparent that Godrej pundits believe that FMCG is gories brand, jumped knows what makes India tick. nowhere close to reaching a to a historic high Today, the group is at a point in its plateau. It is expected to con - rank of 12 and was history where its extraordinary tinue its steep rise till at once again voted the past is meeting up with its spec - least 2020 and has the poten - most trusted house - tacular future. Godrej is learning tial to touch sales of hold care brand in and relishing being young again. ` 370,000 crore (US$ 82.20 the country. Godrej billion) – making it the third No. 1 and Cinthol, its PRODUCT largest industry in India after two highly visible Brand GCPL is a beehive of activi - finance and food. soap brands were ty. In its portfolio are a host of Many reasons for this explosive initiatives that will see it grab a ranked 13th and 14th respectively brands that cater to the home growth are being advanced. But very substantial part of this pro - in the personal care category, care, personal wash and hair care the two most apparent are the pen - gression. while Godrej Expert Powder Hair segments. etration of branded goods in India’s Dye made its debut listing. The home care bracket includes vast hinterland and the increasing ACHIEVEMENTS Close on the heels of this tribute Good Knight, one of India’s most sophistication of the urban Indian Godrej Consumer Products is a was the recognition that GCPL con - powerful brands. Riding on the consumer. company with a fine track record tinues to be recognised amongst proposition of ‘protecting happy Sitting atop a high pedestal in and an even finer history. The some of the best employers to moments’, Good Knight leads the

18 India Matters| April 2012 April 2012 |India Matters 19 household insecticides category in beauty ingredient and each fulfill - ‘freedom to touch’ are rapidly gain - Global Mideast FZE, it owns pany’s vision: progression, expres - India. Its extension, Good Knight ing a special need. The market for ing ascendancy. international brands and sion, empathy and experience. Naturals, is the next step in the soaps, however, is a complex mix The hair care segment is led by trademarks in Europe, Progression comprises the small brand’s evolution. In this market, of differing mindsets. In this bas - Godrej Expert Powder Hair Dye, Australia, Canada, Africa steps and giant leaps that the Hit, a key brand in its segment, ket, Cinthol bridges the gap in the India’s biggest name in hair colour, and the Middle East. As part company takes to constantly move completes the triangle. freshness subsegment. Promoted even today. Nupur, GCPLs mehendi of its plan to increase its forward. Ezee, the company’s liquid deter - by legendary Bollywood icons such brand completes the portfolio with global footprint, GCPL has Expression is the cumulative of gent brand has been strengthened as Vinod Khanna and Hrithik this natural offering. While both acquired Tura, a leading all thoughts, feelings, hopes and by the acquisition of Genteel. Roshan, Cinthol leads the pack these brands have mass appeal, beauty brand in West Africa, dreams. These allow the company Between them, they present a for - with its promise of vibrant energy. the country’s premium market is the Megasari Group, a lead - to convert fantasies into reality. midable challenge to competitors Another need is in the fairness served through Renew and ing household care company Empathy embraces the deep and help extend the company’s subset. Here FairGlow has a com - Coloursoft. in Indonesia and Argencos understanding of people, their complete dominance of the special - manding presence, outselling every and the Issue Group, two lives, motivations and what makes ty liquid detergent market. other brand. For the health- and RECENT DEVELOPMENTS leading hair colourant com - them tick. It helps build relation - Godrej No. 1, built on the propo - hygiene- conscious Godrej Protekt The recent merger of Godrej panies in Argentina. ships that stand the test of time. sition of natural beauty, is the com - marks the company’s entry into Household Products Limited with Experience is the net residue of pany’s leading soap brand. Re- this growing market. Its range of GCPL has paved the way for the PROMOTION all learning and, in turn, deter - launched in April 2010, it has nine hand sanitisers, hand wash and company to have a single focal With a bag full of brands mines the ultimate customer variants – each offering a unique hand wipes, through the promise of point and thus drive expansion and catering to a cross-section of delight. people, the promotional vehi - www.godrejcp.com cles GCPL uses are both var - ied and unique. Broadly, the company uses mass media to reach mass audiences, spe - ciality publications and select - ed television programmes to reach more evolved markets

launched growth. The results are already the first edition of Godrej Expert Things you didn’t know about apparent. GCPL is now the largest Sahyadari Cine Awards in associa - Godrej Consumer Products home-grown household and person - tion with Doordarshan. The aim al care company in India and, out - was to recognise excellence in n The name Godrej is derived from side Japan, the second largest Marathi films and encourage their Guderz – an important tribe in household insecticides company in development. Iran Asia. In another initiative designed n The first vegetable oil soap mar - Driven by what the company to reach the poor in colder keted by Ardeshir Godrej was calls its global 3 by 3 strategy – regions of India, Ezee developed named ‘No. 2’. When ‘No. 1’ was presence in three conti - the ‘Godrej Ezee – Raahat Ek launched many years later, nents – Asia, and the internet to straddle both Abhiyaan.’ This project champions Ardeshir Godrej explained the Africa and segments. The company’s websites the donation of winter clothing in reason for launching No. 2 first: Latin host useful information, important Delhi and is supported by several “If people find No. 2 so good, America tips, provide online games and allow NGOs and Rotary International. they will believe No.1 to be even through three fun downloads. better!” core cate - Using Hit as its arrowhead, GCPL BRAND VALUES n Rabindranath Tagore, Dr. Annie gories – home launched a nation-wide ‘Kill Godrej Consumer Products Limited Besant, Dr. M.A. Ansari and C. care, personal Malaria’ movement. It encouraged is the story scripted by consumers Rajagopalachari were among the wash and hair the formation of ‘Hit Squads’ in and supported by the company’s earliest loyal users of GCPL care, GCPL is on residential societies and office ‘Brighter Living’ pledge. Brighter soaps. a global acquisi - complexes, spreading through this Living is the manifestation of n Godrej launched the shaving tion spree. It initiative, awareness about this dis - GCPLs determination to ‘dazzle’ stick in 1932 and the shaving bought out Keyline ease and the ways to control it. people with original products and round in 1938. Both are still in Brands in the Around Diwali it launched the ‘Hit outstanding service. It is quite sim - production. United Kingdom, the Swatch Tyohar Abhiyaan’ by kick- ply the fuel that propels the com - n FairGlow is India’s first and con - Rapidol and Kinky starting a cleanup drive for slum pany’s drive into tomorrow. tinues to be its largest selling Group in South Africa dwellers across Mumbai. Four values, led by the hallmark fairness soap and through Godrej Focusing on local audiences, GCPL trust and integrity define the com -

(Reproduced with the permission of Superbrands India Private Limited — copyright owners)

20 India Matters| April 2012 April 2012 |India Matters 21 Take a Quiz! The Indian Passport and Visa services, Take Home a handled by BLS International Services Prize! Their website is www.blsindiavisa-uae and for queries you may call 04-2555530 The Passport and Visa Service Centres located at the premises of the Indian 1. A brave 12th century warrior, he was also achieved independence, he is one of coun - called Rai Pithora and after whom the set - try’s hockey greats. An Olympian who rep - Associations/Indian Social Centres in the different Emirates will continue tlement around Qutb Minar is named Qila resented the country in 1968, 1972 and to remain functional at their existing locations. Rai Pithora. Name him. 1976, twice winning the bronze, he went on to captain India, leading the country to This magazine invites 2. 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22 India Matters| April 2012 April 2012 |India Matters 23 ‘LINE OF CONTROL’

The ‘Line of Control’, a monumental steel sculpture by the country’s leading contemporary artist Subodh Gupta, was officially unveiled at the South Court Mall in Saket in New Delhi on April 27. The sculpture — a public art installation — is shaped like a giant mushroom cloud with a base, symbolising the troubled borders and times we live in, and also redemption, according to Gupta. The installation was brought back to India from London by the Kiran Nadar Museum of Art. It measures 36 X 36 ft and weighs 20 tonnes. It is made of stainless steel kitchen utensils and culinary equipment like plates, bowls, ladles, spoons, tiffin boxes, sieves and saucers.

Consulate General of India P.O. BOX 737, DUBAI, UNITED ARAB EMIRATES Tel: +971 4 3971222/ +971 4 3971333, Fax: +971 4 3970453, Tlx.: 46061 CGIND EM Email: [email protected]

Consulate Hotline Numbers +971 50 9433111 (For women/housemaids in distress and counseling for stress and depression) +971 50 7347676 (For death formalities on holidays and after office hours) Passport: 04-3070741 Visa: 04-3070743 Consular: 04-3070782 Labour: 04-3070716 Embassy of India, Abu Dhabi Plot No. 10, Sector W-59/02, Diplomatic Area, Off the Airport Road P.O. Box 4090, Abu Dhabi, United Arab Emirates Tel: +971 2 4492700, Fax: +971 2 4444685 / +971 2 4447768 Email: [email protected]/[email protected] Indian Workers Resource Centre Indian Workers Resource Centre is a first-of-its-kind government initiative with a 24X7 toll free multilingual (Hindi, Malayalam, Tamil, Telugu & English) helpline offering free legal, financial and psychological counseling, to the Indian Community in the UAE.

IWRC Centre, Al Jawahara, 202, Above Habib Bank AG Zurich, Bank Street, Bur Dubai Tel : 800 (India) 46342 Fax 043559309 Email: [email protected]; www.iwrc-uae.com Walk-in timing: 3-7pm